К.: Last 2015, the brand finished in second place among Chinese companies. How are things going this year? What are the achievements?
AND ABOUT.: The half-year is over, and soon it will be possible to sum up the results for three quarters. We hope to remain in second place according to the results of 2016, at least there are good reasons for this. If you look at the results for 8 months, we are significantly ahead of our colleagues, who are in third place.
However, the result in absolute terms will not be the most impressive. This year there is a change in the lineup, and in reality today it has been reduced to two cars. All other models that we assembled at the Derways plant in Karachay-Cherkessia are already de facto sold out and remain in single copies.
We switched to two new models: Emgrand 7 and Emgrand X7, so the decline in sales is a completely objective thing. One thing is a proposal of 4–5 options, the other is only two. At the same time, Geely in China has already stopped production of all models that we sold earlier. There is now a complete reform of production as such and the launch of new models on the market.
Accordingly, we are also in the stage of changing the model range. Considering the general decline in the market and this situation, this year we plan to reach a figure of only 4,500 vehicles. This is a significant decline, although we had a good first quarter, but during these three months we were selling quite a lot of cars assembled at Derways.
To date, we do not produce new models at this plant and have concentrated all our efforts on the Belgi plant. But with Derways, we do not break off relations. Just a change in the model range requires a restructuring of production. Now Geely is preparing to launch a plant in the Republic of Belarus. It will be SKD, with full body welding and painting, so the main investment goal was the launch of this particular production site, where Geely is a direct participant.
Everyone knows that the plant in Karachay-Cherkessia, as a partner, is a contract assembler, and at one time it was decided to transfer production to Belgy. What role Derways will play, we have not yet decided, but in any case, now the plant in Belarus has become the main goal. Most likely, the plant in Russia will have a SKD assembly of a single model. After all, we understand perfectly well that it is physically unrealistic, and economically not very efficient, to produce 5-6 models at the same plant, even a very modern one.
K .: The Emgrand 7, EC7 and GC6 models (some of which are leaving the market) form an almost continuous line that closes price range from 419,000 to 799,000 rubles, with a fairly small step. And which of these three models were most in demand?
AND ABOUT.: Let's start with the fact that the Emgrand EC7, factory coded FE1, is a model that began production in China in 2009. At the end of 2014, it was replaced by a significantly updated FE3 model, which is now called Emgrand 7. The main technological solutions remained, but this car underwent a deep facelift, both external and internal.
This car is equipped in accordance with all the requirements of the technical regulations, comes with ESP system and equipped with an engine that complies with Euro-5 standards. For comparison, I’ll say that the EU7 followed the old rules, when systems were not required electronic stabilization and there were no such emission standards.
Model GC6 is the successor to the Geely MK line, assembled at the Derways factory. It belongs to the B-class. Unfortunately, today in Russia we do not have a car in class B, and we are faced with the task of mastering new car this line, which in China is now being sold at a very good pace. This task should be solved in the foreseeable future. We are well aware that the final way out of the crisis is not yet visible, and segment B has again grown sharply in volume. Remember, in 2012-2013 there was a decrease in sales of segment B as such, and now, due to price advantages, it began to grow. We are faced with the task of finally adapting the car to the requirements in force in Russia and to the existing conditions.
The problem is that the technical regulations require additional investments in development. The norms currently in force in China are somewhat different from Russian ones, plus the requirement to equip the car with the ERA-GLONASS emergency alert system is added. This also implies significant additional costs both in the development of the system itself for this class vehicles, as well as its installation during production. Therefore, all this will take some time, but I hope that within a year this issue will be resolved and our losses in the B-segment will be replenished.
K .: In July, it was reported that sales of the Geely Emgrand GT flagship sedan (aka GC9) in Russia would start in August, but then the dates were postponed to December. What is the reason for the delay, is the schedule being maintained and is there already a specific date for the start of sales?
AND ABOUT.: These July messages did not come from us. There are many resources that often post unverified information. We never talked about the start of sales in August, we promised to present the car. We presented it at the Moscow Motor Show. A certain slight delay in bringing it to the market is due to the fact that the process of completing the ERA-GLONASS certification for this car is now underway. The model itself is ready for sale, it meets all the requirements of the technical regulations, all major certification work has been completed. I hope that nothing extraordinary will happen during the testing of the system, we will fulfill our plans, and in December the car will appear in dealerships.
On the picture: CEO Geely in Russia Igor Ovsyannikov
At the same time, we are very carefully and carefully looking at the certification process. When launching a car on the market, European companies simply submit a certificate for compliance with European standards, and a minimum of additional tests pass in Russia. Chinese standards today are very different, and we announce the readiness of the car to enter the market only when we have a ready-made OTTS (Type Approval Certificate) in our hands. vehicle) and we can be sure that all tests are completed. But since all the work on Emgrand GT is almost over, I think that in the second half of November we will be able to announce the price and start accepting orders.
K .: About the model naming system. Tell me, will all your sedans be called Emgrand?
AND ABOUT.: On September 20, a presentation of the Emgrand GL car was held in China. We showed this car at MIAS, but did not make its presentation until the official premiere at home. Emgrand was not immediately created as a sub-brand within the Geely brand. At first it was a separate name for a single car, but no one expected such a success and that this name would become a proper name. And the Geely management decided that if more than a million cars with the Emgrand name have already been sold, then the entire line of sedans will be called Emgrand, but with one clarification: this applies to C-class cars and above. B-class cars in China do not and will not bear the Emgrand name, that is, it is now a separate line.
K: Don't you get the feeling that the naming system is not very logical? There are Emgrand sedans, there is a crossover and also Emgrand, and one more can be added to it ...
AND ABOUT.: Let's leave what was, as a kind of history. Currently, the names of all new crossovers that will go into production and sale in the Russian Federation will not contain the word Emgrand. This name is assigned to a line of sedans, starting from a certain class. Crossover Emgrand X7 will be called simply Geely X7.
K .: That is, there will be a brand name plus a letter with a number? Or two letters and a number? Still, it is desirable to have some kind of system in the names ...
AND ABOUT.: Yes, there is a certain difficulty with perception, but we will gradually try to get out of this situation. We can't do the same as Mercedes or Infiniti, who changed their entire model naming system all at once. With us, name changes will only apply to new products. We hope that we will build a clear and logical system of names within the next two years. Another point is related to the fact that we are working with a Chinese product, and the Chinese market requires its own names. We have a very different mentality, and often Chinese names are simply unacceptable for Russia. Sometimes we just can't pronounce them, but for China it's normal. Therefore, we have to adapt or change names for the Russian market. We have just started this work, and today, at least, all models that are sold in the Russian Federation at least sound normal. In any case, we do not have models with a "special pronunciation" and we do not need to teach customers how to properly name their car.
So we can say that the page of 2016 is turned over, and from 2017 all models will receive new names. For example, the NL3 crossover in China is called Bui, or rather, not quite like that. We can't actually pronounce it correctly. Therefore, we have agreed with the Chinese leadership that we will use our own names for the EurAsEC countries. So, for NL3, we came up with a name and have already checked for patent purity of use on the territory of the Russian Federation. Closer to the New Year, we will officially announce it.
K: According to the information soon we should see crossovers Geely NL3, Geely Emgrand Cross and a new generation of Geely Emgrand X7 in Russia, as well as Geely sedan GL (FE-5). Is there already some kind of schedule for the output of these models?
AND ABOUT.: According to the schedule for commissioning cars, we can speak with about 90% certainty today, because we are talking about a new plant, and some unforeseen difficulties may arise, delays of weeks or even months are possible. The first product we presented at the auto show is the Emgrand GT. Of course, the bulk of the cars will go to showrooms in early 2017, but the first of them will be sold this year. All of them are assembled at the Belgi plant, still on the old site.
Crossover NL3 and new Emgrand The X7 will be assembled at the Belgy plant as the first CKD products. The plan to bring them to the Russian market is July 2017.
The third car is the new Emgrand 7. This car will already acquire all new distinctive features: a different radiator grill and a different emblem, and in general it will be essential updated car. Its production should also be mastered at the Belgi plant in 2017, about a year later. As for the Emgrand Cross and Emgrand GL models, we are now considering the option of supplying Emgrand Cross from China. Taking into account the production capabilities of the new plant, we understand that it is too difficult, almost impossible, to put four models on the conveyor during a calendar year. So the Emgrand Cross and Emgrand GL models are officially in the plan for production at the Belgi plant under the CKD system for 2018, but in order to speed up the launch and not wait for the start of production, we are considering the possibility of importing finished cars without assembly in the territory of the customs union.
K .: It was announced at MIAS that the Geely NL3 will have an all-wheel drive version. How much more expensive will it be than the front-wheel drive version? When will it hit the market, at the same time as the front-wheel drive version, or a little later?
AND ABOUT.: To begin with, I would like to say that China has a completely different attitude towards crossovers. It is realistic to drive several thousand kilometers there on excellent roads and without a single traffic light. Most of the crossovers in China are just ordinary cars with a different body type. Still, there are 52 thousand kilometers of autobahns. Therefore the need for off-road or in fitness for off-road driving there practically does not occur, and the market is very capacious. We are used to the system of "roads and directions", and there the car market began to grow at such a pace after the roads were built, in the full sense of the word. Therefore, we have to explain a lot to our Chinese colleagues, the engineering center and the marketing department that there are certain specifics in Russia.
Returning to the question about NL3, both versions will be displayed at the same time. We do not have any separate plans for the production of these models, especially since the all-wheel drive version of the NL3, assembled in China, has begun to be delivered to Saudi Arabia and the UAE.
As for the difference in price, here is the case. We still have two engines for this model, and one of them is a 2.4-liter, during the design it is provided under four-wheel drive. But there is one problem here. In the view of the Chinese, if there is an all-wheel drive, then it should be a luxury package. And now we are doing a “reverse calculation” so that the configurations, including the base one, can be with all-wheel drive. After all, there are people who need full stuffing", And there are those who need all-wheel drive in the first place, and everything else is possible.
Taking into account the current exchange rate component, because we do not fully produce a car here and largely depend on the exchange rate situation, primarily with the US dollar, the real difference will not exceed 100,000 rubles.
K .: Can you reveal what engines will be equipped with NL3 crossovers?
AND ABOUT.: The range of engines includes 1.8 turbo and 2.4 atmospheric. In principle, this car has a two-liter engine. We are now studying all the options in order to finally decide which modifications will be collected here.
K .: And there are no diesel engines? Probably, in our conditions it really makes no sense to make efforts to install diesels on sedans, but in the case of a car like the NL3, a diesel version would be a success in many regions.
AND ABOUT.: Quite possible. But the question is that Geely does not have its own diesel. There is no reason to buy from some company and license a diesel engine either. The second problem is that even in the European Union they don't yet know what to do with diesel engines if the new Euro 7 standards come into effect. Even with Euro 6, everyone is now having problems bringing diesels to this standard.
Accordingly, the Chinese side is well aware that for passenger transport some threshold values may occur, after which it will become impossible to improve the environmental performance of a diesel engine. Therefore, now all Chinese companies are investing in the development of hybrids and electric vehicles, believing that they are the future. Today, for example, Geely sells about 2,700 Emgrand cars 7 s electric motors. The company's office fleet consists exclusively of such electric vehicles. A huge number of taxis in the city of Hangzhou are represented by electric Emgrand 7.
The Chinese side is fighting for the environment and has actively begun to develop the infrastructure of charging stations. The state invests money and administrative resources in this. For example, this year a law was passed under which any new construction related to apartments or shopping malls, should provide charging station and places for recharging cars. Without this condition, no project will be approved. This government policy is forcing Chinese companies to move beyond the design of new diesel engines and focus on hybrids and electric vehicles. With such strong support at the highest level, China, I think, will become a leader in these products.
Again, if we have the expected changes in the payment of excises, and diesel fuel starts to rise in price and catches up in price with the 95th gasoline, then this will have an impact. Plus in the budget and medium crossover segments price category diesels are not very popular. In China, in general, there was a complete misunderstanding of why to equip a passenger car with a diesel engine. There was initially a perception that "diesel" means "truck".
K.: How is cooperation developing with Belarusian plant Belgy? What are the achievements and what are the problems?
AND ABOUT.: "Belgi" is two production sites. Site No. 1 is the old site from which we started our production in 2015, the former premises of the Borisov Gidroampilifier plant. To date, the construction of a new plant has entered the final stage closer to the famine of Zhodino, on the border of Borisov and Zhodino regions. Actually, the BelAZ plant is visible from the site. This site was built from scratch, in an open field. Now the plant has already been built, installation, installation and adjustment of equipment is underway. According to plans, the first test batches of cars should be assembled in the first quarter of 2017.
K .: Tell me, in which regions of the Russian Federation Geely cars are in the greatest demand?
AND ABOUT.: If we talk about the regions, then Moscow and St. Petersburg are significant, and sometimes sales in St. Petersburg and the Leningrad region exceed sales in Moscow and the region. In Moscow, of course, there is more money and demands are higher, so many look condescendingly at Chinese cars. I think that the situation that was at the Moscow Motor Show, when people saw completely different Geely products, will largely lead to a change in consumer attitudes, including in Moscow. Geely cars have always sold very well in Bashkiria, things are not bad in Tatarstan. Beyond the Urals, Omsk and the Omsk region can be noted. Of the regions - Rostov, Krasnodar, Stavropol, in general, the south of Russia. There, of course, sedans are historically preferred. But now it is difficult to talk about statistics: in 2013, when it was about 28,000 cars sold, the statistics were more explicit.
K .: Now we usually ask everyone what type of city you can consider as your base territory: metropolitan, million-plus, or cities up to 500,000 inhabitants?
AND ABOUT.: Today at Geely 60 dealer centers and 11 dealer centers operating under the contract after-sales service. We have dealerships in all cities with a population of over 500,000 people. Of the relatively small ones, I can name several cities, such as Almetyevsk, Tuymazy, Orsk. But when we look at the registration, we see, for example, that of the cars purchased in St. Petersburg, 60% remain in the city, and 40 go to the region. In Moscow, the proportion is different: 30% stay in the capital, and 70% of registrations are in the regions, and not only in the Moscow region. For dealer centers in million-plus cities, this ratio is 50:50, that is, half of the purchased cars go to regional centers, urban-type settlements. Previously, the situation was even more interesting: no more than 20% of the cars remained in the cities where the dealerships are located, and the rest was for “transit sales”. But now the situation is beginning to change, and residents of cities are starting to buy cars. In this regard, St. Petersburg, where the share of local registrations is higher than in Moscow, has become a kind of indicator.
K .: In many cities of Russia, you can see Emgrand models working as a taxi. What can you tell us about working with taxi fleets? Is there any special equipment that meets the needs of carriers, or do the cars differ only in color?
AND ABOUT.: The bulk of Geely cars in the role of a taxi that you see is the result of the Taxi-24 project, which was carried out factory Derways sponsored by Geely in 2012. All these cars were produced in trim levels 1.5 Standard and 1.8 Standard. This project brought to the market about 1,500 cars in this version, and at the first stage was very successful. Geely Motors Rus did not take a direct part in the project, we only provided technical support, supply of spare parts, etc. But then certain management problems arose in the project, and many of the taxis that you see are second-hand, then there are other companies bought cars from "Taxi-24". In addition to him, there were big projects in Moscow, Rostov, Taganrog, Kemerovo. There we helped our dealers. There was a small project in Samara, not our own, but where we provided certain conditions for the purchase of a large batch of a private company.
Generally speaking, taxis, as a business, today look very motley. Many taxi companies belong to large dealer structures that needed to sell large lots somewhere. I think after the start mass production at the Belgi factory updated Emgrand 7, we will begin to look more closely at this issue. Today's production volumes of Emgrand 7 do not allow us to talk about serious bulk purchases For big companies, and during the next year we will not independently organize programs with a taxi.
K: Do Geely have any special offers for corporate clients, and are there any other than taxi companies?
AND ABOUT.: We are working on the preparation of such programs, but for us now the main task is to return to the stage from which we left due to the lack of a product, and all serious programs are scheduled for the end of 2017 - the beginning of 2018, when we have enough the locomotive of our sales, Emgrand 7, will be produced. Emgrand GT, as a flagship, also has a certain role to play.
К.: One of the popular trends today is carsharing. Does Geely have any plans to work in this direction?
AND ABOUT.: Company Geely start to develop similar programs at home, and she "went from the opposite": she began to provide a certain VIP service, with a driver and an interpreter, on the Emgrand GT. The program of business meetings at airports was worked out on these machines in order to increase the status.
As for carsharing, it may be interesting, but this market segment needs a different car, not so big. After all, carsharing is, most often, the movement of one person from point A to point B within the city. Accordingly, this requires either a sufficiently capacious A-class car, or a B-class, in the European sense. We, unfortunately, do not have either one or the second in the form of a finished product, and provide cars more than high level We are simply not ready for car sharing yet. There will be a B-class car - there will be ideas for the development of such a program.
K .: What is the proportion of women among Geely customers? Which Geely models are most in demand among women?
AND ABOUT.: Of course, we have such data. As part of the CRM system that we launched last year with our dealerships and are now carefully monitoring, now 30% of customers are women, 70% are men. The fact is that if we take big cities, then a woman in a car with a manual can be seen very rarely.
Geely doesn't have many cars with automatic transmissions, and small cars like the MK and MK Cross or GC6 didn't have automatic versions at all, and women tend to gravitate towards smaller cars. Plus, a significant portion of our sales come from smaller cities, towns, and rural settlements, and there women generally don’t drive a car that often. Accordingly, the expansion of the model line towards a greater number of versions with automatic transmission, as well as a change in consumer geography, will begin to change this trend in our segment and will lead to a certain shift in gender preference.
K .: At the beginning of 2015, Geely had 93 dealerships in 74 cities. What has changed during this time? How many companies refused to cooperate with the brand for one reason or another, and how many joined?
AND ABOUT.: Already in the middle of 2015, we were well aware of what we would have to face in 2016, first of all, having in mind the reduction of the model line and the limitation of production. An analysis of the general situation on the market showed that we did everything right: we independently assessed the efficiency of the existing 93 dealerships. At the time of the decision, their number had been reduced to 87.
The decision to terminate dealer relations was made to those centers that showed the most low efficiency, and not only and not so much in terms of sales, but also in after-sales and warranty service. We have been using the system for over two years. hotline, and we could compare the number negative reviews with respect to one center or another. For each of the dealerships, we conducted a multivariate analysis, and based on its results, we made a decision to terminate the contracts.
But, on the other hand, we understood that to maintain the efficiency of work dealer center with sales at the level of 2-3 cars per month is absolutely meaningless, so we stopped cooperation in the field of sales with a number of centers, leaving the dealer agreement to operate in the field of service and warranty service. Today we have 60 dealerships operating in 53 cities.
K .: Do you rely on mono-brand or multi-brand dealerships?
AND ABOUT.: Today, most of our dealers are multi-brand. This is due to the history of the development of the brand in Russia. Back in 2012, we only supplied one Geely MK car, and there was no economic feasibility in a mono-brand dealership. At the same time, we always strive to create a dedicated showroom and certified personnel for the brand in all centers.
The rapid growth of the brand in the local market and the change in the model range make constant adjustments to the requirements of the dealership. Over the past two years, Geely has introduced three completely different products, matching in design and technical parameters Korean and some European brands. And our customers already expect an appropriate attitude to the quality of the services provided.
In order to meet the level of consumer expectations, starting from 2017 we are starting a rebranding of the dealer network with an emphasis on the creation of mono-brand centers. Adjusting for the current state automotive market and expansion of the model range by 2018 to six models, we allocate two years for this process. With the existing model range the economics of a dealership will not allow mono-brand stores to survive.
К.: What brands and models do you consider Geely's main competitors in Russia? What do you consider the main competitive advantage of the brand?
AND ABOUT.: If we talk about the Geely Emgrand 7, Emgrand X7 models, then our traditional competitors are cars of Chinese brands, some models of AVTOVAZ and Renault. With the advent of the Emgand GT and the Geely NL-3 crossover, we are already considering Korean brands as competitors. And the main advantage of the brand was and remains the ratio of price and quality, rich equipment and car design.
K .: How can you formulate the main tasks that Geely sets for itself in the Russian market?
AND ABOUT.: The main task for the next two years is in response to the question “What car did you buy?” hear from brand owners:
I bought Geely! And Geely is another China.
Suburb of a small (population over 2 million people) Chinese city of Ningbo in the southeast China entitled Peilung is a priority economic zone, so it is advantageous to locate enterprises here.
Car company Geely Holding Corp. located here a huge industrial complex. It includes two car assembly plants, the production of engines and gearboxes, which employ 3600 Human. The average salary at the enterprise is about 3,000 yuan (about $440), although it depends on qualifications and length of service.
First assembly plant produces a complete cycle of one model - SC2. The press shop is equipped with dozens of presses, on which workers manually control the stamping of body parts. In the same room there is a welding workshop, where the body is connected by welding on stocks with manual "pliers" - automatic welding machines. Only one robot works here, which welds some deli in the most important places.
Further, the body (doors separately) is sent to the painting shop, and then to assembly. Here, too, manual labor predominates. At the stage of product verification, a representative works here Kremenchug car assembly plant . Vehicles for KrASZ leave the assembly line not fully assembled - for subsequent assembly in Ukraine. So, the car comes out without an engine and gearbox, suspensions, wheels and some other units. The capacity of this plant, built 10 years ago, was initially 50,000 vehicles per year.
The second assembly plant is located across the road from the first and is connected by an overhead technological arch, through which cars. It was put into operation quite recently - in August 2009, so the equipment and technological cycles on it are more modern. Accordingly, the level of quality of products - sedans and hatchbacks of the new brand Emgrand much higher. Model Emgrand costs in China from 80 to 110 thousand yuan ($12-16 thousand), depending on configuration.
So, press shop It is equipped with automatic presses that press out individual body parts from a sheet of iron. But since the line is one, for stamping various kinds details it has to be reconfigured - to change Press forms. This takes 10-15 minutes. To speed up this process and increase the capacity of the line, a second line is being built nearby. Now the capacity of the plant for the production of Emgrand is 50 thousand per year, but it is already clear that by the end of the year at least 60 thousand cars will be produced.
On the territory of the press and assembly shops there are reference parts with dimensions and tolerances, they are regularly reconciled. The assembly shop also has significantly more automation than the manufacturing plant. SC. For example, at the stage of connecting the suspension to the body, special automatic platforms, which independently drive up for units (suspensions) and bring them to the assembled body, where workers fasten them to it.
Built in accordance with modern standards of labor protection and environmental requirements, the plant is equipped with hoods and other systems to improve the microclimate. In addition, there is more modern equipment for quality control products.
Plant in the city Luchao- the largest seen by the correspondent of "Autocentre". It was built in December 2004 and can produce up to 120,000 cars a year. MK, MK2 models are produced here, as well as 2 new ones - MK Cross and SC (bauded by the brand englon). The latter are in the stage of testing and refinement.
About the new model Geely read .
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Ten years ago, Geely Automotive was the creator problem cars with names like King Kong and Beauty Leopard (with prices up to $10,000). When Chinese consumers couldn't afford best car, they turned to "Geli". How the company has changed today, which country is the manufacturer of Geely - answers to these questions and a description of Geely models will be offered further. The article will provide reviews of motorists and photos of cars.
It's no secret that Geely's manufacturing country is China. Today, Geely gets the maximum profit from successful sales. Hangzhou company is a private car manufacturer in China after Great Wall motors. Globally, it is rapidly expanding its market share through ownership of resurgent Volvo vehicles.
How did Geely become a competitive automaker so quickly? Reviews from consultants specializing in the Chinese automotive industry indicate that the company is turning into a serious player in the global automotive market.
Achievements of the Chinese auto industry
Geely's country of origin, the People's Republic of China, can already be proud of the world's first electric vehicle (EV). In the sports utility vehicle (SUV)/crossover market, which reached 10 million units in 2017, this moment accounts for 40 percent of all Chinese car sales. Last year, Geely consumers (manufacturing country listed above) and Chinese government agencies bought a staggering 27 million cars, trucks and buses. For comparison, Americans bought 17.5 million
Production growth
Geely continues to ride the crossover wave. In the first quarter of 2017, sales increased by 91% to 278,000 vehicles, according to numbers from the China Automobile Manufacturers Association. Geely's growth is based on three new crossovers:
- boyue;
- Emgrand GS;
- vision.
Two more crossovers from the Geely Group were unveiled at the Shanghai Auto Show, including the new Lynk 01.
Internet giants
Internet giants of the manufacturing country Geely were also present at the Shanghai exhibition. The next EV will feature the NIO EP9 supercar, the world's fastest electric car. Baidu's autonomous drive technology will include a new model released by Beijing Automotive Industry Corporation. Alibaba's car-related technologies are also featured in the Roewe RX5 SUV.
Geely's Chinese competitors
The Beijing Automotive Company and Hong Kong plant BYD are vying for leadership in electric vehicles. The two companies make 8 of the top 10 best-selling EVs in China. Great Wall Motors - sometimes referred to as the Jeep of China - makes China's best-selling SUV -
Geely sales jumped 50 percent to a record 766,000 vehicles in 2016. Profit more than doubled to a record high of $741 million. Growth is expected to continue. Geely sales are likely to rise to 1 million units this year alone.
Investors noticed that Hong Kong-listed Geely shares soared above $11 from just $3 a year ago. Geely is now nearly catching up with Chevy and is approaching the industry average in the rankings. With a new generation of Horbury's best cars, it's safe to say that these rankings will continue to rise.
In 2003 Geely went into sports car production with Leopard Beauty but didn't have an engine to match the looks. Brilliance had a more consistent attempt with the Coupe, but it was ahead of its time. Only after Volkswagen started production Golf GTI on local level they started getting more approval.
Description of cars Geely Emgrand
Today, the country of origin Geely Emgrand offers small engines turbocharged in their models, but none of them are sports models. As such, Geely Emgrand GS and GL, at first glance, are typical. In fact, they are non-identical twins. The GS, which launched first, is a crossover; The GL is the production version of the Emgrand concept saloon shown at the 2015 Shanghai Auto Show.
Following the GC9 and Boyue, they are the products of the revamped Geely design studios, led by former Volvo design chief Peter Horbury.
Unfortunately, the good looks of the GC9 were not carried over to the GL. The resulting car, while far from ugly, is generic and could beat the GC9 a lot. Luckily, the GS doesn't have these issues and it's young and distinctive enough as well. The country of origin of the Geely Emgrand x7 is also China.
As expected from Geely, the build quality both inside and out is on par with international standards. Internally, the GS and GL are nearly identical. While the materials aren't as good as the GC9 or Boyue, that's to be expected considering the cars are cheaper.
There is an attempt to get higher quality with aluminum headlights and leather inserts on the doors at the top for the aesthetic finish of the GS. Cutouts at the base of the hood give the impression that it is floating in the center of the tunnel, this is it distinguishing feature.
These cars are really equipped with quality equipment while more dear Ford Escort, for example, only has a mount for mobile phone on dashboard. The Geely Twins get an 8-inch infotainment system that touts Apple CarPlay and Geely G Link (similar to General Motor's OnStar), as well as more conventional features. Between the speedometer and the rev counter there is an additional LCD screen. These package features are usually associated with much more luxury cars with features such as temperature and pressure sensors for each tire.
The country of origin of the Geely machine is China. Both cars are available with 1.8-litre or 1.3-turbo engines linked to a choice of six-speed manual or two-speed transmissions. Despite the engines' similar output of 98kW for the 1.8 versus 95kW for the 1.3T, the turbocharger is the more expensive option and the best rate. Feedback from drivers who have driven the 1.8-liter GL in Elite trim (the top end for the 1.8 engine) has been positive.
GS has two versions - Elegance and Sport. Sport version, despite the name, only gets a cosmetic difference from the Elegance version, with sportier bumpers, a spoiler and red brake calipers, metal pedals, and the all-important GS badge under the 360-degree black shell rear passenger doors.
Geely MK
The country of origin is also China. The reviews note that manual adjustment The seats in the model's elastic trim are awkward, and it's not easy to get a decent position. On the other hand, the car gets electric control, making it a lot easier, plus the electric sunroof is replaced by a non-opening panoramic roof, giving a much more airy feel.
Although the 1.8-liter engine seems adequate, providing a reasonable level of acceleration when needed. This not only reduces fuel consumption by a whole liter, to 5.9 liters per 100 km, but engine breaks like an evil animal.
MK Cross, whose manufacturing country is China, are supplied:
- with blocks and double clutch;
- Sport and Eco modes;
- manual control.
Manual use of gears is done by shifting the selector to the left, not to the right, it takes some getting used to.
Decent quality Geely Atlas
The Geely Atlas platform, the country of origin of the model is also China, was developed with the assistance of Volvo, this processing is excellent for Chinese brand. Features include cruise control, so the car will develop good speed.
Available Geely price offers a complete set of technologies in an attractive package. It may not be exactly a GTI, but Geely says the FE platform will be the basis for more vehicles. The hatchback will become the obvious focus going forward.
Summing up
From the article, we managed to find out that the country of origin of Geely is China. Today, Geely gets the maximum profit from successful sales. Last year, consumers in the manufacturing country Geely and Chinese government agencies bought a staggering 27 million cars, trucks and buses. In the first quarter of 2017, Geely's sales rose 91% to 278,000 vehicles, according to numbers from the China Automobile Manufacturers Association.
Today, this manufacturer continues the course of development. China can already be proud of the world's first electric vehicle (EV). The sport utility vehicle (SUV)/crossover market, which will reach 10 million units in 2017, now accounts for 40 percent of all Chinese passenger car sales. Geely's affordable price offers a complete set of technologies in an attractive package that makes the car popular all over the world.
The fact that the Chinese are now not only "impudently copying", but also producing cars under license, has long been known to everyone. They have joint productions with Korean, Japanese, American companies; cooperation with Russia and Ukraine is developing. China does not stand still, continuing the evolution of its automotive industry and actively promoting Russia and other countries.
Given the opportunities and pace with which China is developing, there is no doubt that after a while, a fair share of the market will be occupied by new years.
Of course, now they are competing in different categories with Mitsubishi, Hyundai, Renault and other companies. But time goes by, quality Chinese cars is growing. In particular, they remain moderate. Given the pace at which years of production in Russia are gaining popularity, many are confident that up to 15% of the market will soon be for cars from the Middle Kingdom. In the meantime, the battle against Renault Duster And Hyundai Santa Fe continues.
Joint production with China
It has long become the norm for Chinese companies to create with foreign automobile companies joint projects. And for their technology, they often attract foreign experts. The best engineers and body designers in the world are working on new ones.
Crossover Geely Emgrand X7
First, let's talk about the Belarusian-Chinese crossover Geely Emgrand X7.
The Emgrand crossover received a design created by Italdesign genius Giorgetto Giugiaro. Another distinguishing feature is safety. Crossover Geely Emgrand successfully passed the crash test, receiving 5 points.
IN basic configuration already have ABS, on-board computer, climate control, airbags and much more. Plus to this - big trunk, with a volume of 580 liters, spacious and comfortable lounge, quality finish, good plastic.
Three engines are offered:
- 127 HP at 6000 rpm, 1.8 liters;
- 2 l., 139 hp at 5900 rpm;
- 2.4 l., 158 hp at 5700 rpm
There are two transmission options: 5-st. mechanics DSI, or 6-st. automation.
Safety on the Geely Emgrand X7 crossover
Many are wondering how Geely managed to fix the safety issue in their cars so quickly? The answer is very simple: not so long ago, the company acquired swedish brand Volvo, whose products are recognized as one of the most reliable and safe in the world. In Volvo cars, everything was usually thought out to the smallest detail. Now all this technology has gone to Geely, so the Chinese automakers now know how to create high-quality and reliable cars.
Joint production with Belarus has been established and the company is called BelGee, which Geely founded with BelAZ. Crossover Geely Emgrand X7 in Russia will cost from 620 thousand rubles for the Comfort package and 650 thousand for Luxury.
In Russia, there are many enterprises that assemble Chinese cars. The best example is Derways from Cherkessk. Recently, the assembly of the Taiwanese Luxgen 7 began there. Another crossover, the JAC S5, is also assembled there.
The history of the Chinese auto giant FAW began at all like the one at the plant in Togliatti. Only, this time, not the Italians from FIAT, but just the Soviet car builders laid the first stone and trained Chinese specialists. The masters of the ZIL plant created a Chinese giant, which is now one of the four the best manufacturers countries.
Now joint productions are actively working with such well-known companies as General Motors, Toyota, Mazda, Ford and others. In 2006, production was opened in the Russian city of Biysk.
Second moment - price policy Chinese. If on best models come down then they really take over Russian market. The first to make concessions were the Taiwanese from Luxgen, who made a "discount" of 10 thousand dollars on their own. We are waiting for a response from other Chinese manufacturers.
We do not mention the issue of build quality and materials here, as it goes without saying. Nor do we care about “borrowing” design. Reinventing the wheel is much more difficult than just assembling it.
Based on the available indicators, experts are already arguing that the Chinese Automotive industry will soon overtake colleagues from Japan and Korea. What are they worth only. And it is more profitable for competitors to create joint ventures than to try to keep up with the pace that China imposes. In their opinion, the next five to ten years will be the key moments for this.
And finally, a video crash test of Chinese crossover Changan CS 35:
