RENAULT
The current version of the Renault car emblem shows the company's name, located under a yellow background, which is made in the shape of a square. A stylized diamond in the shape of a rhombus is the central part of the logo.
There was a lot of debate about whether a yellow background should be used. However, French designer Jean-Francois Porsche had no doubt that it would bring a more dynamic and modern look to the badge. This version was developed by Porsche in 2004 with several changes made in 2007. But the base and forms are the same. There is also another version of the logo that shows the Renault MN.
Symbols of Renault
Each detail in the Renault badge has a certain symbolic meaning.
Form. When it comes to the shape of the logo, the first consideration is the silver diamond that sits on top of the company name. It symbolizes the creativity and sophistication of French automakers. Each new model is equipped with innovative technologies that make these cars popular with consumers around the world. Few people know that several shapes were used for this logo. They included circles and ovals. But in 1925, the diamond was chosen once and for all with further minor changes.
Color. The yellow color was not chosen by chance. It was already used on the company logo, but later it was neglected by designers. However, it was brought back in 2004 to represent optimism and prosperity. In addition, the yellow square turned out to be a good idea, the logo became more attractive and recognizable.
The Renault emblem was designed with deep planning and the understanding that the logo should be simple yet represent the purpose and elegance of the brand..
The logo plays a vital role in identifying any brand. This primarily concerns automobile manufacturers, since their branded emblems, which distinguish them from the background of others, are on the radiator grilles of cars and other prominent places. The logo shows everyone around, this or that "iron horse" to which "stable" belongs. In light of this, it will be very interesting to consider the history of the Renault logo - how it was changed, "updated" year after year, reflecting changes in the manufacturer's philosophy.
At Renault, the corporate logo begins its history in 1900. At that time, the company created its first emblem, which combines the initials of the founders of the company in an oval shape. From the Renault logos in 1906, these initials disappeared, and instead an image of a sports car appeared in a double circle, the inner circle of which was made in the form of a gear. In those years, during the heyday of technological progress, this direction of design was extremely fashionable.
During the First World War, the factories of the French company produced military equipment, and this was reflected in the corporate logo: now a tank has appeared on it instead of a car (this was in 1914-1919). A curious fact - none of these logos were used to be placed on cars from the Renault model line as emblems! Only in 1922 did the logo appear on the grille.
This is what the very first logo for the Renault emblem looked like, which finally began to be placed on the car. It was a drawing of a round grille with a simple "Renault" inscription. This version of the logo on the emblem existed from 1923 to 1925.
In the form in which everyone knows the Renault logo, that is, in the form of a diamond, it appeared in 1925. The Renault emblem has not undergone major updates since then, but only periodically appears in color, and loses it, the size and location of both the emblem itself and the inscription with the brand name change.
Since 1946, that is, during the revival of the European automobile industry, the Renault emblem has acquired “color” - a yellow color has appeared in the inside of the rhombus. Carmakers rarely use this color in corporate design, and the French company decided to use it, in the end it went into its hands and made it recognizable.
In 1959, the Renault logo again became one-color, and remained in this form until 2004. And the version of the emblem with the most minimalist solutions, for example, without a brand name at all, was used in Renault for two decades, starting in 1972.
Professionals from the Style Marque agency in 1992 developed a new look for the Renault logo. In this version of the emblem, the already recognizable rhombus was no longer the center of the composition, it occupied as much space as the Renault name. The logo was updated again in 2004: the brand inscription moved from the rhombus to the right, which is now inscribed in a yellow rectangle.
Of all the car brands, the history of the Renault logo is perhaps one of the most interesting. It has more than a century of duration. During this period, the Renault logo has changed more than ten times. These were both cardinal adjustments and insignificant amendments.
The first Renault logo was created in 1900. The emblem, which appeared from scratch, was the initials of the founders of the company (brothers Ferdinand, Marcel and Louis Renault), enclosed in an oval, which was decorated with a patterned ribbon on top.
In 1906, the initials of the founding brothers disappeared from the Renault logo, giving way to the image of a car. The car, still very similar to an old carriage, was placed in a double circle, the inner part of which, according to the fashionable trends of the design of that time, resembled a gear.
During the First World War, the factories of the French company Renault, as the time required, changed their specialization. They developed the production of military equipment. Of course, this could not but be reflected in the company logo. In 1919, the car gave way to the tank.
Despite the continuous updating of emblems, changes in accordance with the situation, world politics, production specifics, etc., none of them adorned Renault vehicles. The placement of company logos on the radiator grilles of a car began only in 1922.
The first logo of the Renault brand (Renault), which adorned the car of the company, was created in 1923. It had a round shape and was simply the inscription "Renault" placed on the grille. This logo of the company lasted only two years.
The diamond-shaped logo, which is more familiar to us, was developed by designers in 1925. It was the same "Renault" inscription in the center of the radiator, but already a diamond-shaped grille. This emblem flaunted on the hoods of cars for a relatively long time.
After the end of World War II, in 1946, the Renault logo first acquired color. During this period, the European automotive industry was experiencing a rebirth, and the company's management decided to update the emblem. The inside of the Renault logo was painted in a rich yellow. This color is still rarely used by automakers for corporate identity and corporate design. This became an additional "trump card" of the French company, making it recognizable.
In 1959, the logo lost its colors again, becoming monochrome again. The central inscription changed the font, was enlarged. This logo remained until 1972.
In 1972, the most minimalist version of the Renault logo was presented to the world - an empty rhombus, without text and other graphics, drawn with a triple line with a volume effect (“ribbon addition”).
Two decades later, in 1992, Style Marque agency specialists developed a new look for the Renault car brand logo. Text has returned to this version of the emblem. But, being already recognizable, the rhombus ceases to be the center of the composition. A more simplified geometric figure was located above the "Renault" inscription, exactly in the middle.
The next changes came in 2004 and 2007. First, the brand name was placed to the right of the diamond, which was placed on a yellow rectangular background. Then, the elements of the logo were swapped again: the inscription was lowered under the rhombus, increasing the yellow background to the entire image. In a way, it was a return to the 1992 version, but with added color and more modern lettering, without underlining. The rhombus itself eventually became silver-gray, chrome-plated, voluminous. It remains so to this day.
Renault was founded in 1899 by the three brothers Louis, Ferdinand and Marcel Renault. It was then called Société Renault Frères in Boulogne-Billancourt. The first logo appeared already in 1900 and consisted of two openwork letters "R", which intersected to form a monogram from the first letters of the brothers' names.
The first changes occurred in 1906, when Renault cars began to place an emblem in the form of a gear, in the center of which the front of the car was depicted.
During the First World War, the company switched to the production of Renault FT-17 tanks, which, like cars, were quite successful. Therefore, since 1919, the tank was depicted on the logo, symbolizing success and victory.
In 1923, the logo changes to an image of a round grille with the name Renault in the center. According to another version, the stripe of the logo is not a lattice at all, but traces of tank tracks.
In 1925, the shape of the emblem changes, the famous rhombus appears, which, having changed enough, flaunts on modern cars.
In 1946, the color of the logo appears - yellow. It is worth noting that it is quite rare in automotive production.
The 1959 logo is informally called "crystallized", the rhombus is now perceived as a diamond.
The following cardinal changes took place in 1972: the rhombus “lost” its “core”, and the stripes were now intertwined and placed around the perimeter. This logo in the form of an abstract diamond has existed for a long time, it is considered the father of the modern emblem.
The logo that we see today on Renault cars appeared in 1992. Focusing on the radical changes within the company itself, the logo was also changed - the rhombus was “polished”, there were no more stripes on it. The new three-dimensional stylized diamond symbolizes the excellent quality of Renault products.
In 2004, the yellow color was returned to the logo, and the surname of the founders reappears next to the rhombus.
The last update took place in 2007, when the Renault lettering was moved under the famous diamond.
The emblem in the form of intersecting 4 rings originated from the merger of 4 companies - Audu, Horch, DKW and Wanderer. When in the 1980s Toyota considered options for the name of its new brand, such as Celsius or Alexis, the result of the transformation was the word "Lexus" (translated from English: laxury - luxury). The emblem originates in 1936, and represents the letter M. The emblem was identical to the coat of arms of the city of Hiroshima, in which it was founded. The first Skoda cars were manufactured in 1925 after a merger with the famous bicycle company Laurin & Clement, which had also been producing cars since 1905. The emblem of the company was a winged arrow, expressing the ideals of the company. The arrow symbolizes the improvement of technology, the wing symbolizes the "creative human spirit", and the eye on the wing symbolizes vigilance. The first car that came off the assembly line, Jacob (1927), had a diagonal strip - known today - and a circle with an arrow, which symbolized iron.
Separately, it is worth noting the color scheme: the color of Renault is yellow, a rather rare color for a car brand.
An interesting fact from the history of the creation of the "diamond-shaped" Renault logo
The question has been tormenting for a long time - what does the Renault rhombus mean? What is the history of our rhombus? For example, BMW has a propeller, Toyota has a buffalo head, VAZ has a boat floating along the Volga, and so on .... I don't know anything about Reno. Svibal wrote: In old cars there was such a feature called "crooked starter"! It’s even curious ... why is the “curve” in oil? Like "our armored train?" Or are you preparing an exhibit for the Museum of Home Avtoslava?
As a result, after the end of hostilities, the design of the logo was changed, adding an image of a tank to it. The modern logo looks like a rhombus, the meaning of which causes active discussion. Renault owns a diamond icon. Place it in a large rectangle. We drew the correct shape of the Renault logo. The modern logo has a three-dimensional shape. To fully depict it, it remains to add a few strokes.
Car logos and their meaning, history.
And yet, somehow in the forum I saw a topic about the club's symbols, but I did not understand - does the club still have a so-called business card that can be glued to the glass of cars? And the logo itself, it turns out, says that the symbol of the brand is a permanent gimor with repairs!!! In autumn, Renault plans to introduce an updated logo and a new corporate slogan. I think that Renault will leave the rhombus, but only modify it a little. The first Renault logo, drawn in 1900, contained the initials of the three Renault brothers: Louis, Ferdinand and Marcel.
The next version of the logo was designed in 1927. Then the famous wings of the company appeared, borrowed, by the way, from Bentley and designed to symbolize speed. The modern emblem of the car is neutral: traditional fenders and the Aston Martin name. But in fact, the Bavarian flag is taken as the basis for the BMW emblem (this is how the National Geographic channel interprets the origin of the logo). As an emblem, the Holden Lion dates back to the time when carriage builders engraved the company's name on door sills or panels. In the early 1920s, bodybuilders (Holden's Motor Body Builders) used a large copper plate with a bulging winged figure, symbolizing industry against the backdrop of factory buildings. The "Jeep" logo in its current form currently symbolizes the front of the vehicle. The name of the South Korean auto company KIA can be translated roughly as "Rise from Asia." The three-dimensional KIA Motors logo embodies the company's inherent youth and vigor. The head of this mythical character was depicted on the logos of the first Mercury cars. The cat on the company logo appeared in the late 60s. The same symbol was used in advertisements for the famous Mercury Cougar muscle car model.
But the BMW logo has remained unchanged for almost a century. Sometimes the author of the image idea - a schematic drawing of an Indian head in a traditional dress with five feathers - is considered to be the commercial director of Skoda Plzen at that time, T. Maglich. The Skoda logo after restyling became simpler: the brand name moved from the inner part of the logo circle beyond it, and the inner part of the emblem became larger. Shades of blue seem to be the most common color in the automotive industry, think BMW, Ford, and Volkswagen. It is interesting that on the modern logo, four rings are, as it were, melted from one piece, and not connected in a chain. Audi is Latin for "listen!". Like BMW, Saab originally made airplanes and ended up doing so after World War II.
