The history of Toyota, or how the Japanese conquered the automotive market. History of the Toyota brand Where is the Toyota Camry assembled

The history of Toyota, or how the Japanese conquered the automotive market. History of the Toyota brand Where is the Toyota Camry assembled

18.07.2019

Toyota Motor Corporation is the largest Japanese automaker headquartered in Toyota. Engaged in the manufacture of passenger cars, commercial and trucks, buses and auto components. Holds the title of the largest automotive company in the world in terms of sales.

The history of the Toyota auto company began in 1933 as a separate division of the large Toyoda Automatic Loom Works, which was engaged in the production of looms. Sakichi Toyoda, the founder of the company, was a talented engineer and inventor. He was the first in Japan to create his own automatic loom and continuously improved his creation. His company became successful in the Japanese market and famous all over the world.

In the early 1930s, Toyoda's machine tools attracted the attention of the then largest textile manufactory in the world, the British firm Platt Brother & Co. Sakichi agreed to sell the patent rights to the machine, and his son Kiichiro went to the UK to complete the deal.

It is worth noting that the car - one of the main engineering inventions of that time - fascinated and occupied the mind of Sakichi Toyoda. Interest in cars was adopted by his son. However, having been in England, he literally "fell ill" with the idea of ​​​​creating his own automobile production.

After earning £100,000 from the sale of patent rights, Kiichiro Toyoda founds a new division within his father's company that focuses on car development. It spun off into Toyota in 1937. motor corporation.

The work of the new company was supported by the Japanese government, which needed army trucks for the war in Manchuria. Due to the depression, there was little money in the country. Domestic production lowered costs, provided jobs, and made the country more independent. By 1936, just after the first successful cars Toyota, the Japanese authorities demanded that the majority of the shares of all automakers belong to residents of the country, and also stopped almost all imports.

The car building operations were overseen by Kiichiro Toyoda. He began experimenting with two-cylinder engines, but eventually replicated the six-cylinder design. Chevrolet engine 65 hp In addition, the brand copied the Chrysler Airflow chassis and gearbox.

The first engine was produced in 1934 (Type A), the first car and truck in 1935 (Model A1 and G1 respectively), and the second model that went into production in 1936 (Model AA).

The assembly of cars was established in the town of Koromo on new production facilities. First a car Toyota was equipped with a 3389 cc engine. mass media drum brakes for each wheel. Four-door sedan with conventional front and suicidal rear doors got a flat whole windshield with a windshield wiper located at the top and spare wheel, which was mounted on an almost vertical rear window. The all-metal hull was state of the art for the time, as wood bodywork was predominantly used. 1,404 AA sedans were produced from 1936 to 1943.

Toyota Model AA (1936-1943)

During World War II Toyota wars completely abandoned the manufacture of civilian vehicles. The automaker's enterprises produced military trucks, amphibians, light reconnaissance all-terrain vehicles, and components for combat aircraft. At the same time, the assembly was carried out at an accelerated pace, often in a simplified version. For example, trucks were produced with one headlight.

After surrender Japan Toyota Motor, like all the companies supplying the army, found itself in an unenviable position. Despite the fact that the automaker's factories suffered little from the bombing, a ban was imposed on the production of vehicles.

In December 1945 year Toyota received permission from the United States military to start manufacturing consumer goods. Until 1947, the factories produced tools and pans.

However, Kiichiro Toyoda was not going to give up his passion: immediately after the end of the war, the brand's designers began to develop a new model. Given the post-war decline, it was small and economical model SA two-door sedan. It was equipped with a four-cylinder 1.0-liter engine with 27 hp. with a classic layout. Outwardly, Toyopet, as it was called, was similar to Volkswagen Beetle. He accelerated to top speed at 88 km/h, was cheap and undemanding.


Toyota SA (1947-1952)

In addition to SA, the Toyopet "family" included the more successful SD, the SF model, which made the brand truly popular, and the RH with a 48-horsepower engine. By 1955, Toyota was producing 8,400 cars a year, and by 1965, 600,000.

In addition to all these auto toyota started producing civilian trucks under the name Land cruiser. They were developed following the example of jeeps. The first generation was based on a truck chassis with a load capacity of 1000 kg. It was the world's first all-wheel drive passenger car with a six rather than a four-cylinder engine. In 1953, 298 copies of off-road vehicles were produced, which for the most part fell into the services of the Ministry of Forestry and Agriculture Japan, as well as the police reserve. In 1955, the second generation of the SUV was released.


Toyota Land Cruiser BJ (1953)

In the early 1950s, Toyota introduced a set of manufacturing principles that helped establish its reputation as one of the most quality cars in the world. The Just-in-time principle allowed saving on costs and storage areas, making production as accurate as a clock.

Back in the company's textile past, automatic looms would stop as soon as a broken thread was detected. The same principle has been introduced into car assembly production. Each worker monitored the quality of the parts and components used in his area. In the event of a marriage or breakdown, he pulled a special cord that stopped the conveyor belt. So all the shortcomings were identified at an early stage, and defective cars did not reach the market.

The next innovation was the system of encouraging the initiative and rationalization proposals of employees, which made it possible to significantly increase production efficiency and staff motivation. Successful proposals were implemented, and innovators received monetary rewards.

In 1955, the first luxury car comes out. Toyota Crown, which was powered by a four-cylinder 1.5-liter engine. In 1957, the company enters the American market, where it exports two models - the Land Cruiser BJ and Crown sedan. In 1959, the company opened its first factory outside of Japan, in Brazil. Since then, Toyota has retained the philosophy of localization of both production and design of its products.

The company's entry into the North American market was not as successful as expected. In the first year, only 288 cars were sold. They could not compete with American competitors in any way. appearance, neither in dynamics, nor in prestige. Sales President Shotaro Kamaya introduces new principles to the corporate philosophy: the customer comes first, not the car.

In the early 60s gluttonous american cars with a huge engine were still at the peak of popularity. But the quiet, but not ceasing song of the small cars, which became the favorites of the next decade, was already heard. Model Toyota Corona was one of the voices of the new automotive trend.

The car was presented in May 1957. It was equipped with a 33-horsepower engine, was reliable, inexpensive and economical, which made it quite popular against the backdrop of a birth boom.

In April 1958, the model received a facelift, which meant a change in the hood and door handles. At the back there are elements reminiscent of Ford sedans 1949 release. The engine was replaced with a 45-horsepower 997 cc, which accelerated the car to 105 km / h. Thanks to the monocoque body, the model weighed 1000 kg.


Toyota Corona (1957-2002)

In 1962, Toyota produced the millionth car, and 10 years later, the total production of cars reached 10 million units. In the late 60s, the best-selling car in the world becomes Toyota Corolla. Later, this achievement will be listed in the Guinness Book of Records. As of December 2000, a total of 25 million units of the model were sold. By 2006, the total output amounted to 32 million tons.

The machine was equipped with a system rear wheel drive and longitudinally mounted engine. This layout did not change until 1984, when the first front-wheel drive Corolla appeared. The first generation of the car was sold only in the domestic market. The second generation was characterized by more rounded body lines. It was represented by two models - Sprinter and Corolla, which differed in body sheet metal material and interior decoration. A total of 11 generations of the model were released.



Corolla (1966)

In 1967, the legendary 2000 GT comes out - sport car with a coupe body, developed together with Yamaha. It became a demonstration of the ability of the Japanese automaker to produce not only affordable small cars, but also status sports cars. In terms of dynamics, the 2000 GT was not inferior to the Porsche 911: acceleration to 100 km / h in 8.4 seconds, “maximum speed” - 220 km / h. It was equipped with an in-line six-cylinder engine with a volume of 2 liters and a power of 150 hp. There was no particular excitement around the model: only 351 units were produced in total. This was due largely to the high price of the machine. However, now it is a collector's item, and even in those days it put the Japanese automaker on a par with the most venerable sharks from the auto world.


Toyota 2000 GT (1967-1970)

In the 1970s, at the height of fuel crisis, Toyota has reaped the benefits of its far-sighted strategy for American market. Its economical, cheap and high-quality models left unwieldy American manufacturers far behind. In 1972, the brand sells one million cars a year in the US alone, and three years later, pushing Volkswagen, it becomes America's most popular import brand.

As expected, in response to the growing popularity of the Japanese, the American government adopted protectionist measures. After the tax increase on imported cars Toyota, like other Japanese giants, has begun building its factories in the United States.

In the late 70s, the company was expected financial difficulties that forced the introduction of austerity. In addition, after tightening environmental legislation, it developed a new effective exhaust system and revised corporate policy principles.

In 1982 comes out Toyota Camry, which is now in its seventh generation. Like most models of the brand, the first generation was produced for domestic Japanese market and then entered the international arena. Having received positive feedback, the company was engaged in a phased improvement of the car and the introduction of its assembly in other countries. Camry is one of the best-selling Toyota models in Russia, which is assembled at the car factory in Shushary.


Toyota Camry (1982)

In 1990, Toyota begins to dilute the lineup, which consists mainly of compact models, with larger and luxury cars. The T100 pickup appears, and later the Tundra, several SUVs come out, sports version Camry, as well as several sports and affordable cars aimed at young people.

In terms of technology, such innovations appear as an engine with a variable valve timing system (VVT-i), as well as a four-stroke gasoline engine with direct injection fuel (D-4). Developments are underway in the field hybrid technologies, which resulted in the release in 1997 of the Prius, the world's first mass-produced hybrid. This model is also notable for being listed by Forbes magazine as one of the ten cars that changed the world. And Time magazine included him in the ranking of the most influential people in the world, not at all caring that he was not a person.

The model is equipped gasoline engine and an electric motor-generator, as well as a capacious battery. The regenerative braking system can convert kinetic energy into electricity and recharge the battery. Managed on-board computer power units can work together and separately. Coefficient aerodynamic drag is 0.26, and since 2009 - 0.25.

A characteristic feature of the model is the absence idle move engine that turns off during short stops.





Toyota Prius (1997)

In 1998, Toyota Motor Corporation opened a Moscow representative office. The sales of the Japanese brand were impressive, and the Russian market showed an upward trend, so the automaker decided to create a national marketing and sales company. Since April 2002, Toyota Motor LLC began to work.

Since 2007, CJSC Toyota Bank has been operating in Russia with a representative office in Moscow and St. Petersburg. It deals with the issuance of car loans for the population and official Toyota dealers and Lexus.

On December 21, 2007, the Toyota plant was opened in the village of Shushary, not far from St. Petersburg. It is planned to increase the capacity of the car assembly plant to 200-300 thousand cars a year.

In 2011, Toyota was hit by a series of natural Disasters which adversely affected its performance and sales volumes. Earthquakes and tsunamis have disrupted supplies, stopped production and dropped exports. Severe flooding in Thailand affected local industrial base. Toyota lost about 150,000 vehicles in the tsunami and about 240,000 after the flood.

From November 2009 to 2010, the brand recalled more than 9 million cars and trucks worldwide, and temporarily stopped production and sales. Complaints related to unintentional acceleration of vehicles.

Now Toyota Motor produces a wide range of vehicles - from cars, crossovers and pickups to trucks and buses. In addition, it is developing vehicles with hybrid and electric transmission, as well as hydrogen fuel cells.

In Russia, Toyota is one of the the most popular brands cars, and the Toyota automaker is rightfully one of the world's automotive giants and one of the leaders in sales cars also all over the world. In our country, Toyota cars are popular for one of the reasons - most models are "thoroughbred" Japanese and are not assembled in Russia, although the situation tends to go the other way.

Toyota factories

In order to make it easier for us to further understand where Toyota cars are assembled, let's first consider all the companies closely associated with the brand and the factories from which cars of this brand can be delivered to Russia, and there are not so many of these factories.

Also, Toyota models assembled at the following plants are delivered to Russia:

  • Tahara plant in Japan
  • Burnaston plant in England
  • Factory Valenciennes, France
  • Factory Sakarya, Türkiye

So, where are specific Toyota car models assembled?

Where is the Toyota Corolla assembled?


Until recently, this best-selling model in our country was assembled exclusively in Japan - at the Takaoka plant. However, everything changed with the advent of the 11th generation Corolla in mid-2013, when the model for Russia began to be assembled in the city of Sakarya in Turkey and delivered to Russia through the city of Novorossiysk. Total to date new Toyota Corolla can be bought, assembled exclusively in Turkey, and with mileage - assembled only in Japan.

As for the build quality, in general, according to the reviews, it practically did not suffer - the Turkish plant was slightly improved in equipment before the start of the assembly, the staff was increased here and additional investments were poured in.

However, the assembly of Toyota cars in Turkey is rather a well-forgotten old than a new one - in the period from 1994 to 2006. Corollas have already been produced here for Russia, as well as for a number of other countries.

Where is the Toyota Camry assembled?


Until the end of 2007, Toyota Camry cars were also assembled in Japan at the Tsutsumi plant, but everything changed in December 2007, when the first car of this domestically assembled model rolled off the assembly line of the Shushary plant in Russia. Since then, all Camrys have been produced at this plant.

Where is the Toyota RAV4 assembled?


Most popular crossover the brand is just the very “purebred” Japanese Toyota - today the Toyota RAV4 for Russia is assembled exclusively in Japan at the Tahara and Takaoka factories. However, by 2016 the situation may change, as Toyota plans to improve Toyota assembly RAV4 in the St. Petersburg plant in Russia - according to the plans of the automaker, this will happen no earlier than 2016.

Where is the Toyota Highlander assembled?


Another crossover, which is slightly higher than the class of the RAV4 model and is located in model range Toyota between RAV4 and Prado, differs in that its release is not set up for the purpose of sales in Japan, where the brand itself comes from. Mainly Toyota Highlander sold in the US, where it belongs to the mid-size SUV class.

Highlander models are delivered to Russia, assembled in the USA and somewhat adapted to Russian conditions ride.

Where is Toyota Land Cruiser Prado/100/200 assembled?


The most interesting Toyota models, interesting to fans large SUVs, are also produced exclusively in Japan and are thus considered "purebred" Japanese of the brand. All three models are assembled at the Tahara plant (in the same place where the RAV4 is also assembled).

Where is the Toyota Avensis assembled?


But Avensis is the model that, despite its belonging to the Japanese brand, is not assembled in Japan and is not at all intended for the Japanese market. Avensis, assembled in England at the Burnaston plant, are delivered to Russia.

Where is Toyota Auris assembled?


One of Toyota's best-selling models and one of the world's best-selling hatchbacks, the Toyota Auris is assembled, like the Avensis, at the same Burnaston plant in England. Nevertheless, previous versions Auris were delivered to Russia from Japan (Takaoka plant) and therefore, when buying a car Toyota Auris with mileage, you can find a "purebred" Japanese.

Where is the Toyota Corolla Verso assembled?


As well as younger brother, Toyota Corolla, Versa are assembled in the same Turkey.

Where is Toyota Yaris assembled?


The most compact model Toyota, Yaris, known in its native Japanese market as Toyota Vitz, is assembled for the Russian market at the Valenciennes plant in France.

Where is Toyota Hilux assembled?


And here's the Hilux pickup Japanese manufacturer- a real exclusive for assembly countries for our country - today Toyota Hilux is assembled for Russia in South Africa and Thailand (for other countries, also in Indonesia and Argentina).

Where is the Toyota FJ Cruiser assembled?


A crossover with an unusual design, the Toyota FJ Cruiser is a true Japanese - the model for Russia is assembled only in Japan.

Where is the Toyota Prius assembled?


The legendary Toyota model, primarily due to the production of its hybrid version, which is gaining more and more popularity in our country every year (along with the rise in gasoline prices), the Toyota Prius is also a “purebred” Japanese and is produced at the facilities of the Tsutsumi plant in Japan .

Where is the Toyota Venza assembled?


Toyota Venza is a less popular Toyota crossover in our country, which, like the Highlander, is assembled at a factory in the United States.

The Toyota concern also has a huge number of factories where numerous brand models are assembled, the most famous and voluminous of which are located in China, the Emirates, Australia, South American countries, however, cars assembled at such factories are not delivered to Russia.

Meanwhile, information about where the Toyota model is assembled, which belongs specifically to you or which you want to purchase, can be given by decoding the VIN code of this model.

In Russia, Toyota is one of the most popular car brands, and the Toyota auto concern is rightfully one of the world's automotive giants and one of the leaders in sales of passenger cars all over the world. In our country, Toyota cars are popular for one of the reasons - most models are "thoroughbred" Japanese and are not assembled in Russia, although the situation tends to reverse.

Toyota factories

In order to make it easier for us to further understand where Toyota cars are assembled, let's first consider all the companies closely associated with the brand and the factories from which cars of this brand can be delivered to Russia, and there are not so many of these factories.

  • Toyota Motor RUS is a company that officially represents the Toyota brand in Russia, selling almost all models in our country, assembled anywhere.
  • Toyota plant in Shushary(St. Petersburg) is the first Toyota assembly line in our country, built in 2005, and in 2007 it produced the first car from its walls. The plant's employees - and there are almost 2,000 of them - regularly undergo training at the original Toyota enterprise - at factories in Japan, and product quality is very strictly monitored here.

    The company assembles, paints and welds body parts for Toyota vehicles, producing a total of 35,685 vehicles in 2013.

    Plant near St. Petersburg

  • Factory Takaoka in Japan is one of largest factories companies in the world and the original Toyota enterprise, producing 10 car models of the concern since the distant 1918. The turnover of the plant is the production of almost 6 million cars a year, which are assembled by 280 thousand employees.
  • Tsutsumi- Another of the largest assembly shops of Toyota. And it is here that employees who work at a plant near St. Petersburg undergo an internship. In addition, the Tsutsumi plant is also known for the widest production car Prius for various markets.

Also, Toyota models assembled at the following plants are delivered to Russia:

  • Tahara plant in Japan
  • Burnaston plant in England
  • Factory Valenciennes, France
  • Factory Sakarya, Türkiye

So, where are specific Toyota car models assembled?

Where is the Toyota Corolla assembled?

Until recently, this best-selling model in our country was assembled exclusively in Japan - at the Takaoka plant. However, everything changed with the advent of the 11th generation Corolla in mid-2013, when the model for Russia began to be assembled in the city of Sakarya in Turkey and delivered to Russia through the city of Novorossiysk. In total, today the new Toyota Corolla can be bought, assembled exclusively in Turkey, and with mileage - assembled only in Japan.

As for the build quality, in general, according to the reviews, it practically did not suffer - the Turkish plant was slightly improved in equipment before the start of the assembly, the staff was increased here and additional investments were poured in.

However, the assembly of Toyota cars in Turkey is rather a well-forgotten old than a new one - in the period from 1994 to 2006. Corollas have already been produced here for Russia, as well as for a number of other countries.

Where is the Toyota Camry assembled?

Until the end of 2007, Toyota Camry cars were also assembled in Japan at the Tsutsumi plant, but everything changed in December 2007, when the first car of this domestically assembled model rolled off the assembly line of the Shushary plant in Russia. Since then, all Camrys have been produced at this plant.

Where is the Toyota RAV4 assembled?

The most popular crossover of the brand is just the very “thoroughbred” Japanese Toyota - today the Toyota RAV4 for Russia is assembled exclusively in Japan at the Tahara and Takaoka plants. However, by 2016 the situation may change, since Toyota plans to start assembling the Toyota RAV4 at the St. Petersburg plant in Russia - according to the automaker's plans, this will happen no earlier than 2016.

Where is the Toyota Highlander assembled?

Another crossover, which is slightly higher than the class of the RAV4 model and is in the Toyota lineup between the RAV4 and Prado, differs in that its release has not been established for the purpose of sales in Japan, where the brand itself comes from. Mostly Toyota Highlander is sold in the United States, where it belongs to the class of mid-size SUVs.

Highlander models are delivered to Russia, assembled in the USA and somewhat adapted to Russian driving conditions.

Where is Toyota Land Cruiser Prado/100/200 assembled?

The most interesting Toyota models, which are of interest to lovers of large SUVs, are also produced exclusively in Japan and are thus considered to be the “purebred” Japanese of the brand. All three models are assembled at the Tahara plant (in the same place where the RAV4 is also assembled).

Where is the Toyota Avensis assembled?

But Avensis is the model that, despite its belonging to the Japanese brand, is not assembled in Japan and is not at all intended for the Japanese market. Avensis, assembled in England at the Burnaston plant, are delivered to Russia.

Where is Toyota Auris assembled?

One of Toyota's best-selling models and one of the world's best-selling hatchbacks, the Toyota Auris is assembled, like the Avensis, at the same Burnaston plant in England. Nevertheless, previous versions of Auris were delivered to Russia from Japan (Takaoka plant) and therefore, when buying a used Toyota Auris car, you can find a “purebred” Japanese.

Where is the Toyota Corolla Verso assembled?

As well as the younger brother, Toyota Corolla, Versa is assembled in the same Turkey.

Where is Toyota Yaris assembled?

Toyota's most compact model, the Yaris, known in its native Japanese market as the Toyota Vitz, is assembled for the Russian market at the Valenciennes plant in France.

Where is Toyota Hilux assembled?

But the Hilux pickup truck of the Japanese manufacturer - a real exclusive for the country of assembly for our country - today Toyota Hilux is assembled for Russia in South Africa and Thailand (for other countries, also in Indonesia and Argentina).

Where is the Toyota FJ Cruiser assembled?

A crossover with an unusual design, the Toyota FJ Cruiser is a true Japanese - the model for Russia is assembled only in Japan.

Where is the Toyota Prius assembled?

The legendary Toyota model, primarily due to the production of its hybrid version, which is gaining more and more popularity in our country every year (along with the rise in gasoline prices), the Toyota Prius is also a “purebred” Japanese and is produced at the facilities of the Tsutsumi plant in Japan .

Where is the Toyota Venza assembled?

Toyota Venza is a less popular Toyota crossover in our country, which, like the Highlander, is assembled at a factory in the United States.

The Toyota concern also has a huge number of factories where numerous brand models are assembled, the most famous and voluminous of which are located in China, the Emirates, Australia, South American countries, however, cars assembled at such factories are not delivered to Russia.

Meanwhile, information about where the Toyota model is assembled, which belongs specifically to you or which you want to purchase, can be given by decoding the VIN code of this model. To do this, learn how to decrypt the VIN code.

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Toyota Corolla is one of popular models with modern buyers. The reliability of its operation, simplicity and at the same time stylish design attracts attention. The Toyota auto concern itself is considered almost the leading automotive giant world, but there are many discrepancies in the question of where the Toyota Corolla is assembled. And this is not surprising.

Russia

Let's start with our country. Official representative The Toyota brand in the Russian Federation is Toyota Motor RUS. It is through it that cars become available to Russian buyer. First assembly line In our country, there is a plant in Shushary - Toyota has been assembled here since 2007. It is here that the car is assembled, painted, welded body parts, and in 2013 the plant produced more than 35,000 cars.

Japan

Toyota Corolla is assembled at the Japanese plant Takaoka. This is the original company that has been manufacturing Toyota since 1918, producing about 6 million models a year. Large assembly shop - Tsutsumi. Takaoka currently produces 10 models, including the Toyota Corolla. The company has existed since 1918, and initially looms were produced here. At that time the country was little demand on cars, so there was no talk of them mass production. And the first four cars that were created here were trucks.

The main development of the company took place in the 50s, when they began to open automobile concerns in other countries. It is noteworthy that the plant in Takaoka assembles not only cars Japanese stamps, compact and economical in terms of fuel consumption, but also the "Americans" - powerful and voracious. Every month, the company produces about 10,000 vehicles, while here they are engaged in the professional manufacture of trailers and semi-trailers. Initially, only Japanese-made cars were delivered to Russia.

Türkiye

It is from this country that Toyota Corolla is delivered to Russia. This facility has been significantly improved and modernized, and the assembly process itself has become better in terms of equipment. Here, in Sakarya, cars of this model were produced from 1994 to 2006. Novorossiysk became the transit point for Corolla deliveries to the Russian Federation. In 2014, the company reached new capacities, which will allow the production of about 150,000 car models per year.


England

The Burnaston plant in England also assembles the Toyota Corolla. The history of this enterprise began in 1989, and the first Toyota left the assembly line in 1992. Today, in the British concern, steel body elements are stamped, welding and painting are carried out, and plastic elements are produced in the form of bumpers and panels.

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The main country producing Toyota cars is Japan, but with the growing popularity of the concern's products, it became necessary to cover the current demand and open new factories.

So, step by step, Toyota production was established in many countries of the world - France, Great Britain, Indonesia and others. Russia was no exception, where the products of this brand are especially valued.

About Toyota

Toyota began its activity with the manufacture of looms, and only in 1933 a car assembly workshop was opened.

Today, Toyota is largest corporation, engaged in the production of more than a dozen car models and supplying products to almost all corners of the planet. The main office of the enterprise is based in the city of the same name Toyota.

Second World War negatively affected the work of the company, and it was possible to fully restore production only by 1956. A year later, deliveries began to the USA and Brazil, and after another 5 years - to Europe.

By 2007, Toyota had earned the title of the largest car manufacturer and still holds it successfully to this day.

Certain difficulties arose in the periods of 2008-2009, when due to the financial crisis, the concern ended the year with losses, but after a while the company managed to outperform such giants as General Motors and Volkswagen.

By 2015, Toyota brand cars were recognized as the most expensive and in demand in the premium segment.

The main activity of the company is the manufacture of cars and buses.

The main facilities for the production of cars are located in Japan, but the concern's factories are scattered around the world.

Production is carried out in the following countries:

  • Thailand (Samut Prakan);
  • USA (Kentucky);
  • Indonesia (Jakarta);
  • Canada (Ontario) and others.

The concern's products are sent to Japan (about 45%), in North America(about 13%), Asia, Europe and other regions of the world. Dealerships for the sale and Toyota service open in several dozen countries, and their number is only growing.

Sales in Russia

The history of Toyota cars in Russia began almost 20 years ago. So, in 1998, a representative office of the concern was opened in Moscow.

The first sales success showed the correctness of the chosen vector, and after a while (in 2002) a marketing and sales company began to work. This year is considered a full-fledged start of the activities of the Japanese manufacturer in the country.

In the future, relations between Japan and Russia in the automotive and other sectors have been actively developed. So, in 2007, Toyota Bank began operating in the Russian Federation, based in two cities - St. Petersburg and Moscow.

Financial institutions provided loans to customers and acted as lenders to official dealers Lexus and Toyota.

By the way, Toyota became the first manufacturer that managed to open its banks on the territory of the Russian Federation.

In 2015, the popularity of Toyota cars reached its peak, which was confirmed by a record number of sales. About a hundred thousand cars were sold through official dealers.

The greatest demand is following models- Camry, RAV 4, Land Cruiser, Prado and others.

An interesting fact is that the Land Cruiser 200 in premium segment occupies a leading position in sales, and its share is almost 45%.

Models that are assembled in Russia - factories

In 2005, an agreement was drawn up between the Russian government and the Toyota concern on the construction of a plant for the production of cars in the industrial zone of St. Petersburg.

The project was launched after 2 years, and the first "domestic" model was Toyota Camry.

Initially, the sales volume was 20,000 cars annually, but the concern's representatives planned to increase the figure to 300,000 units.

All cars that were produced in Russia were intended for the domestic market.

Despite the popularity of the product Japanese brand, by 2014, sales decreased, and in the first 6 months about 13,000 cars were made, which turned out to be 1.5% less than in the same period in 2013.

To expand production, it was decided to supply Toyota Camry, made near St. Petersburg, to other countries - Belarus and Kazakhstan.

Despite some problems, the plant continues to develop. Thus, the construction of new stamping shops has recently been completed, and in 2016 it was possible to launch the production of RAV4.

The main issue concerns the build quality, which many do not like.

In 2013, the production of another representative of the Toyota concern, the Land Cruiser Prado, started. The Far East became the center of production. At the same time, the start of assembly in Russia did not lead to cheaper products, and prices remained at the same level. The planned production volume is 25 thousand cars annually.

The manufacture of machines in the Far East is focused on the domestic consumer - the Russian market.

In addition to the factories mentioned, Toyota for Russia is assembled in the following countries:

  • Japan (Takhara) is one of largest suppliers. Ten models of cars have been produced here since 1918, and the total turnover exceeds 8 million cars annually. About three hundred thousand employees are involved in servicing the facilities.
  • France (Valenciennes);
  • Japan (Tahara);
  • England (Bernanston);
  • Türkiye (Sakarya).

Where is the Toyota Camry assembled?

The Camry model belongs to the D-class cars. Its production has been established in many countries of the world - China, the Russian Federation, Australia, England, the USA and, of course, in Japan itself.

During its existence, seven generations of the car have been produced and so far the manufacturer does not plan to slow down. Depending on the generation, the car may belong to the premium or middle classes.

Until 2008, Toyota Camry for the Russian market was produced in Japan. After the opening of the plant in Shushary domestic consumers offered cars assembled at their own facilities. This is what happens to this day.

Toyota Corolla

One of the most popular in the Russian Federation is the model. This is a compact vehicle, the production of which has been established since 1966. After another 8 years (in 1974), the car entered the Guinness Book of Records - it became the best-selling car in the world.

In 2016, this model turned 50 years old, and during this period more than 40 million cars were sold.

Previously, Corolla was assembled only in Japan, at the Takaoka plant. The situation changed in 2013, when the manufacturer introduced the 11th generation of the machine.

Since that moment, the assembly of Corolla for Russia has been carried out in Turkey, in the city of Sakarya. Supplies automotive technology carried out through Novorossiysk.

Today, only “Turkish” Corolla cars are available to motorists in the Russian Federation, but on secondary market you can find real "Japanese".

There is a lot of discussion about build quality. According to the reviews of car owners and specialists, it almost did not change.

Factory in Turkey installed modern equipment, a staff of qualified employees has been recruited, and quality control is carried out by representatives of Toyota themselves.

It is worth noting that earlier Japanese brand Corolla cars were already produced in Turkey (from 1994 to 2006). Cars were sold not only on the territory of the Russian Federation, but also in other countries.

Toyota RAV 4

The RAV 4 model has earned popularity due to its compactness, solid appearance and rich “stuffing”.

Crossover production began in 1994, and initially the car was aimed at young people. The number "4" in the name means the presence of permanent all-wheel drive.

Today, this crossover is in great demand among motorists in the Russian Federation. Until recently, assembly was carried out only in Japan at two factories - Takaoka and Taharan. This was until August 22, 2016. It was on this day that the first car of the model rolled off the assembly line of the plant in St. Petersburg.

The cars are planned to be sold not only in Russia, but also in a number of other countries - Kazakhstan and Belarus.

Toyota Prado

Model Toyota Land Cruiser Prado - pride Japanese concern. This SUV is rightfully considered one of the best representative brand.

The benefits include elevated level comfort, rich equipment and a luxurious salon. The car is produced in 3 and 5-door versions.

Starting from the second generation, production was carried out with an emphasis on the Toyota 4Runner platform, but already from the 3rd generation, production was launched under the name Lexus GX.

The greatest interest for domestic buyers are cars produced in Japan. They are considered "purebred Japanese". All three Land models Cruiser (100, 200 and Prado) are assembled in Japan at the Tahara plant.

By the way, in 2013, the assembly of these cars was launched in Russia at an enterprise in Vladivostok, but already in 2015 the idea had to be abandoned. The reason was low level sales.

Toyota Avensis

The next representative of the D-class from the Japanese brand is Toyota Avensis. The main competitors are Opel Vectra and others.

In the European market, the car replaced the Toyota Carina E, and in 2007 the Avensis station wagon appeared, which replaced Kaldina.

Despite the Japanese affiliation, cars have never been assembled on the territory of Japan. And in general, Avensis is not intended for the Japanese market. The main consumers are European countries and Russia.

On the territory of the Russian Federation, cars manufactured in England are mainly sold at a plant in Derbyshire.

The first cars left the assembly line in 2008, and a year later their number exceeded 115,000. There are no complaints about the quality - everything is done with English precision and scrupulousness.

Toyota Hilux

The Toyota Hilux is a special medium-sized pickup truck that has been sold in Russia since 2010.

Due to the longitudinal arrangement of the motor, frame structure, and all-wheel drive, the machine has earned popularity all over the world. To date, eight generations of this car have been produced.

For Russia, Toyota Hilux is assembled in two countries - Thailand and South Africa. Generally speaking, assembly for other countries has also been established in Argentina and Indonesia.

Toyota Highlander

Another representative of the Japanese brand, Toyota Highlander, deserves special attention. This vehicle belongs to the SUV class and is based on Toyota K.

The first performance took place in 2000. The main consumers are young people aged 20-30 years.

Initially, the model was intended for sales only in Japan. In the Highlander class, it is higher than RAV 4, but inferior to Prado.

The main consumers of this car are the Americans, but there is also a certain demand in Russia.

Vehicles assembled in the USA (Indiana, Preston) and slightly adapted to local conditions arrive on the territory of the Russian Federation.

Sienna minivans are also assembled here. The car is also produced in Japan, but these models are sent to the EU countries.

Toyota Venza

Car Toyota Venza belongs to the class of 5-seater crossovers. Initially, the car was produced for the United States, but since 2013 it has also been introduced to the Russian market.

Toyota Venza is positioned as a car for young families who travel a lot and love an active lifestyle. The first sales in the world started at the end of 2008.

The model differs in reliability, rich functional content and comfort. In 2012, shortly before the start of sales in Russia, a restyled version was introduced.

Since 2015, the car has not been sold in the United States, and in 2016, sales on the Russian market also stopped. Today, the Toyota Venza can still be found in the Chinese and Canadian markets.

Toyota Yaris

Model Toyota Yaris- compact "Japanese", made in the back of a hatchback. Production vehicle started in 1999.

The name Yaris was borrowed from the name of the ancient Greek goddess of joy and fun (the original name is Charis).

The second name of the car is Vitz, but it only applies to cars made for the Japanese market.

In Europe and Japan, the car appeared in one year - in 1999. In 2005, a 2nd generation car was introduced, and in 2006 sales started in Russia.

Machines of the 3rd generation were produced only in Japan, at a factory in Yokohama, and were intended for the domestic market. Soon production started in France, from where the model gets to the EU and Russia.

Toyota FJ Cruiser

Toyota FJ Cruiser - compact SUV, which is made in the original retro style.

The concept was first presented in 2003, and production itself was launched two years later.

In the US and Canada, the first sales started in 2007. Outwardly, the car resembles the FJ40 model, which was produced 50 years ago.

The car is made only in Japan. At the same time, in 2014, sales of this model in the United States were discontinued.

Over the past two years, cars could be purchased in the markets of Japan, China, Australia and a number of other countries. In 2016, the company announced its intention to stop production of the FJ Cruiser.

Toyota Prius

The electric motor is capable of performing the functions of a generator and recharging the battery.

Cars are produced exclusively in Japan, at the Tsutsumi plant. In 2015, a new generation of the car was introduced, and since February 2017, the first orders have been received from Russia.

In Toyota cars, the following can be located:

  • In the left corner of the dashboard;
  • Under the front passenger seat (on the right side);
  • on the frame open door driver.

You can recognize the country of origin by the first three characters. If the first character is J, the car is made in Japan.

Here it is worth highlighting the following options:

  • SB1 - UK;
  • AHT and ACU - South Africa;
  • VNK - France;
  • TW0 and TW1 - Portugal;
  • 3RZ - Mexico;
  • 6T1 - Australia;
  • LH1 - China;
  • PN4 - Malaysia;
  • 5TD, 5TE, 5X0 - USA.

Also, when decrypting, you should focus on 11 characters.

The options are:

  • From 0 to 9 - country of origin Japan;
  • C - country of origin Canada;
  • M, S, U, X, Z - USA manufacturing country.

The following digits are the serial number.

Complete decoding of the VIN code Toyota car see below.

Despite the existing difficulties, Toyota continues to develop. And if old models disappear from the market, they are replaced by even more interesting and modern cars.

Holds the position of the manufacturer and Russian market, which is confirmed by the release of new models at local facilities.



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