Toyota - brand history:
Toyota Jidosha Kabushiki-gaisha, or simply Toyota for short, is the largest automaker in the world. The history of this company, like most others, did not begin at all with cars, but with looms. Only in 1933, the son of the founder of Toyota, Kiichiro Toyoda, decided to build his first car, going to Europe.
The government approved such a bold and adult decision, as it really needed good inexpensive cars to use them in the war with China. In 1933, Toyota Motor Company created its first engine, the Type A, which was later installed in the Model A1 passenger car and G1 truck.
During World War II, Toyota went into the business of making trucks for the army, and only the premature end of the conflict saved the company's Aichi factories from a planned Allied bombing raid. After the war, Toyota resumed production, but achieved great success only through the production of trucks and buses, not cars. In 1947, Toyota released the SA model car, also known as the Toyopet.
The SF model, which had a 27 horsepower engine, achieved good success. A more powerful RH model, which already had 48 hp. with., was soon released from the factory. By 1955, Toyota was producing more than 8,000 cars a year. In the same year, Toyota releases a luxury jeep Land Cruiser.
In 1957, Toyota first introduced its cars to America and built its first factory in Brazil in 1959.
In the 70s, because of the sharply raised gas prices, Toyota had to switch to the production of small cars. Toyota Corolla - became the best car of this class and gained immense popularity in America.
In the 80s, car sales in America began to decline and then it was decided to create a new company, Lexus, which made luxury cars.
By the early 90s, Toyota vehicles had become synonymous with "reliability" and "cheap maintenance" and gained immense popularity around the world. Especially for a younger audience, the MR2 and Celica models were released.
Now, Toyota has focused on making clean engines and has put almost all of its energy into electric motors, the Toyota Plug-in HV being the tentative name for this car.
The manufacturer from the Land of the Rising Sun is constantly striving for excellence, using a system of phased quality control and the latest technology in creating its lineup. It was this philosophy that allowed him to break out into the leaders of the global automotive industry, which is trying not to lower the bar set for a long time and supply only proven products to the market.
Since 2002, this brand has been represented in the Russian Federation by a subsidiary of Toyota Motor LLC. Being the official importer and distributor of the brand in Russia, it offers a very balanced line of cars, including hatchbacks, minivans, crossovers and other cars.
Curious facts about the Japanese corporation:
- Its most important area of work in our country is the localization of production. In this regard, in 2007, a full-cycle enterprise was built in St. Petersburg, where the assembly of Camry and RAV4 was established.
- She managed to develop a system of "green" management, which makes it possible to determine the degree of impact on the environment and indicates concern for the environment.
- It has won a large number of different awards: for example, its hybrid Prius is the best family car in 2016 according to the European association EuroNCAP, and the premium Land Cruiser 200 won the Full-Size SUV nomination in the SUV of the Year competition.
- It has already received the title of the most expensive brand in the auto industry three times according to Forbes magazine.
- In 2015, it was recognized as the No. 1 brand in terms of customer loyalty in the Russian Federation according to the results of a survey by the Avtostat analytical agency.
- The scope of its activities also includes the release of branded collections of clothing, bags and accessories.
- The first Toyota cars and trucks appeared in 1934.
- According to the recruiting agency Randstad, in Russia this is the most attractive employer in the field of mechanical engineering.
Why Toyota?
Bright and original exterior and interior design, well-thought-out technical "stuffing" and affordable cost of the entire model range of Toyota cars are deservedly popular all over the world. The beautiful appearance and comfortable interior of Japanese cars always catch the attention of those who know a lot about cars, so buying Toyota cars in Moscow is a great idea.
The Toyota lineup is not just stylish, but also high-tech, since its production takes into account modern fashion trends and applies the latest developments in the automotive industry:
If you are going to buy Toyota from an authorized dealer at a favorable price for the Russian market, be sure to visit our showroom! We are an authorized partner of Toyota for the sale of cars in Russia, so the prices for Toyota cars in the catalog of the Tsentralny car dealership will not disappoint, and the conditions for purchasing any new car will pleasantly surprise you! As an official dealer of the Japanese brand, we provide interest-free installments for up to 3 years, a loan from 4.5% with a 95% approval rate and a repayment period of up to seven years, Trade-in, promotions with discounts and a recycling program.
The company's products quickly conquered the market. Already in 1957, the company delivered a car
1962 is known for the release of the millionth car under this brand. And already in 1963, the first Toyota car was produced outside the country (in Australia).
Further development of the company is proceeding at an accelerated pace. New brands of Toyota cars appear on the market almost every year.
In 1966, one of the most popular cars of this manufacturer, the Toyota Camry, was released.
Significant for the company was 1969. This year, the company's sales reached one million cars in 12 months sold on the domestic market. In addition, the millionth Toyota car was exported in the same year.
For a younger buyer in 1970, the company produced a Toyota Celica car.
Thanks to the product's popularity and high sales volumes, Toyota continued to make a profit even after the international oil crisis in 1974. Cars of this brand are of high quality and a minimum number of defects. In production, a high level of labor productivity is achieved. Calculations made in the late 1980s showed that there were several times more cars produced for each employee of the company than at competing enterprises. Such indicators interested competitors who sought to find out the "secret" of the plant.
Also in 1979, Eiji Toyoda became chairman of the board of directors. Under his leadership, negotiations began with General Motors on the joint work of the companies. As a result, New United Motor Manufacturing Incorporated (NUMMI) was formed, which began to produce cars in Europe according to the Japanese system.
In the 90s, the share of Toyota cars in the markets of Europe, America, India and Asia increased significantly. At the same time, the model range has also increased.
All Toyota brands
Throughout its history, the company has produced more than 200 car models. Many models have several generations. All Toyota brands are listed below:
car model |
|||
| Allion | |||
| Alphard | |||
| Altezza | |||
| Altezza Wagon | Land Cruiser Cygnus | ||
| Aristo | Land Cruiser Prado | ||
| Aurion | |||
| Avalon | Lexus RX400h (HSD) | ||
| Avensis | |||
Mark II Wagon Blit | |||
Mark II Wagon Qualis | |||
Crown Royal Salon | |||
Camry Gracia Wagon | |||
Model Features
Toyota SA, unlike its predecessors, already had a four-cylinder engine. An independent suspension was installed. The overall design was already more like modern models. It can be compared with the Volkswagen Beetle, which is similar in its properties to the properties of the Toyota brand.
Released and exported to the United States in 1957, the Toyota Crown differed in performance from previously released models. They were equipped with a 1.5 liter engine.
The SF car model differed from the previous ones with a more powerful engine (27 hp more).
With the increase in gas prices in the 70s, the company switched to the production of small cars.
Modern Toyota models
New Toyota brands can be divided by type:
- Among the sedans stand out "Toyota Corolla" and "Toyota Camry".
- Hatchback Toyota Prius.
- SUVs Toyota Land Cruiser.
- Crossovers Toyota RAV4, Toyota Highlander.
- Minivan Toyota Alphard.
- Pickup
- Minibus Toyota Hiace.
All Toyota brands are distinguished by time-tested comfort and quality.
Toyota Motor Corporation (Toyota) is the world's largest Japanese automotive corporation, which is part of the Toyota financial and industrial group.
The first Toyota car appeared in 1936 and was called Model AA. The history of the company began in 1935, when at the Toyoda Automatic Loom Works plant, which was engaged in the creation of machine tools for the textile industry, it was decided to create its own department for the production of cars using American technology. But already in 1937, the automobile department separated from the plant and became a separate company, called Toyota Motor Co., Ltd.
During the Second World War, the company mainly produced trucks for the Japanese army. The first passenger car in the post-war years was released in 1947, it was called Model SA. In 1950, the company experienced a severe financial crisis and the only strike of its workers. After that, a decision was made to restructure the company, as a result of which Toyota Motor Sales appeared - a subsidiary that was engaged in the sale of products.
In 1952, when the company began its dawn period (extensive research was carried out, the development of its own designs, the expansion of the model range of cars), the creator of Toyota, Kiichiro Toyoda, died. During this period, the company's management sets a lofty goal and creates the legendary Land Cruiser SUV, which was released in 1954. Two years later, the Crown car model was released, which was first exported to the United States in 1957. The experience turned out to be very successful, and the company's management set a goal: to organize the delivery of their cars to all parts of the world. And by the mid-1960s, Toyota cars could be purchased in Europe, Africa and Asia.
In 1961, the Publica was released and quickly became popular due to its economy. 1962 was an anniversary year - the millionth Toyota car was produced.
In 1966, the company released a car that became the hallmark of the Japanese company for many years - it was called the Corolla. The first generation of Corolla cars were equipped with 1.1 liter engines. and rear wheel drive system. Until 1997, this car remained the best-selling car in the world. By the mid-2000s, Corolla sales exceeded 28,000,000 units.
In 1967, the company took over Daihatsu Motor, which significantly expanded its capacity. And in 1970, the Celica debuted, which received the title of "Car of the Year 1976". The Celica car was notable for its extraordinary design, the abundance of sharp corners and edges was striking. In the 70s, several more Toyota car models were produced: Sprinter, Carina, Mark II, Tercel. The latter model was the first front-wheel drive Japanese car.
The new Camry came out in 1983. This car was built on the basis of the Celica model, it was focused on the automotive markets of the USA and Japan. Camry is a luxury sedan-level car that has an attractive exterior and a cozy interior.
In the late 80s, the Corolla II, Corsa and 4Runner models were released. But the main event of the 80s in the history of Toyota was the founding of a subsidiary of Lexus, which produced luxury cars for the American buyer.
1990 was notable for the opening of its own design center Tokyo Design Center. In 1994, the RAV4 was created - the founder of the crossover segment. This Toyota model was relatively light, agile and all-terrain, so the RAV4 quickly gained fame as a functional city car.
In 1995, Toyota was actively engaged in scientific and technical development. This year, an engine with variable valve timing (VVT-i) was released. In 1996, the production of a four-stroke gasoline engine began, which had direct fuel injection (D-4).
The end of the 20th century was rich in new models. In 1997, the Prius was launched, becoming Japan's first hybrid car to be developed under an environmental program. Such engines were later equipped with the Coaster and RAV4 models. In the same year, the Raum model with a minivan body was released, and in 1998, the Avensis model and the Land Cruiser 100 SUV. 1999 was the year of the 100 millionth Toyota car.
In the new millennium, the Japanese manufacturer received the Truck of Year 2000 award for the Tundra, which was released in 1999. In 2002, the Toyota team took part in the Formula 1 race for the first time.
In 2007, the company took a leading position in terms of the number of sales and production of cars worldwide. In 2007, the Toyota Auris model, based on the Corolla, was released, and the Land Cruiser 100 replaced the Land Cruiser 200.
In 2007, Pruis' hybrid engine was recognized as the best motor among hybrid power plants, and the company itself, according to Business Week magazine, became the most valuable brand of the year. In 2008, the Yaris received the Green Car of the Year award.
In 2011, Toyota released the new generation Toyota Camry XV50. The car is offered in three versions: for the European, American and Japanese markets. Models differ from each other in appearance and internal equipment.
By 2030, the company plans to transfer the entire range of cars to hybrid technology. To date, Toyota Motors is the largest and largest auto giant in the Japanese market, and in the European ranking of world automakers, Toyota is one of the top three.
Japanese Toyota cars attract motorists around the world not only with a high level of security systems and excellent technical characteristics, but also with the original exteriors of their models.
On the site auto.dmir.ru you can see the catalog of models, which presents the most complete line of the manufacturer, including a detailed description of each of the models. Also on our website you will find the latest news of the brand, and you can also take part in interesting discussions on the forum.
