With the prices of new cars rising in recent years, many buyers preferred to go to the secondary market, where you can find a car for any pocket. As a result, this segment turned out to be quite resistant to the crisis: sales of used cars showed a drop only in 2015, and since then the demand for them has been steadily increasing. However, the pace of this growth is much lower than in the new car market, where it has been measured in double digits since last year. So, in 2017, Russians bought 5.3 million used cars - only 2.1% more than a year earlier. And although in quantitative terms the secondary car market is more than three times larger than the primary one, it can be stated that some consumers today are returning to their dream of buying new car. Therefore, sales of used cars, although they will continue to grow, but at a more moderate pace.
“Used cars are still much more popular among Russians than new ones. However, there are also factors hindering sales of used cars: it started in the primary market, the supply of fresh cars under the age of 3 years has decreased - many motorists have increased the terms of car ownership, ”comments Sergey Litvinenko, head of Avito Auto.
In turn, Denis Eremenko, director of the PodborAvto company, notes that the return of consumers to the segment of new cars, in particular, is associated with good discounts trade-in programs that dealers have been actively developing recently. In general, the dynamics of demand for secondary market is within the limits of statistical error, and there is no need to talk about any growth today.
Law of communicating vessels
According to the basic forecast of the AUTOSTAT agency, in 2018 the secondary housing will grow by 3.2%, to 5.47 million cars. In a year, the used car market will add another 1.5% and reach 5.5 million units. The growth rate will continue to slow down, and in 2020 the sale of second-hand cars will amount to 5.6 million units. Thus, after five years of recovery, the second-hand segment will not be able to reach the pre-crisis level of 6.1 million cars. According to a study by Avtostat, the formed pent-up demand, as well as the inevitable increase in the fleet, create prerequisites for the growth of the secondary market in the coming years. At the same time, the continuing rise in the cost of living in the absence of growth in real incomes may force Russians to indefinite term postpone expensive purchases, which include a car. This will lead to an increase in the period of car ownership and, as a result, a decrease in sales of used cars.
Rolf Group also predicts the growth of the used car market in 2018, especially in the segment up to seven years, which they are actively working with official dealers. This will be a consequence of the emerging increase in sales of new cars, because the volume of the secondary market depends not only on the size of the country's car fleet, but also on the dynamics of the sale of new cars. According to Aleksey Barinov, director of the Blue Fish used car sales division of Rolf Group of Companies, there are not so many “primary” deals on the market now, when the buyer chooses his first car. So, with the purchase of a new car, he sends the previous one to the secondary market. The number of cases where a car is sold and nothing is bought in return is expected to decrease - in the midst of a downturn in the economy, such sales were not uncommon.
However, with the completion of state support programs and a possible increase in prices due to the next indexation, the new car market is waiting for a decrease in demand, which in a few years will also affect the secondary market, believes CEO CarPrice Denis Dolmatov. However, a drop in used car sales is generally unlikely, but certain age segments are already in soon may go negative. “First of all, this concerns the “three-year cars”, because in 2015 sales of new cars sank significantly, which is why now a significant number of new cars will be brought to the secondary market. fewer cars at the age of three. A reduction in supply will inevitably cause prices to rise,” warns Denis Dolmatov.
The young are making their mark
Meanwhile, last year "three-year-olds" showed compared with other age segments - by 9.6%, according to the estimates of Avtostat. This is due to the fact that it was in 2014 that new cars began to grow in price, and now they are entering the secondary market. Also, price increases were recorded for cars aged two (+3.8%) and four (+5.2%) years. At the same time, old cars (10 years and older), in addition to the fact that their number on the market is increasing significantly, on the contrary, are getting cheaper (-1.3%). In general, the weighted average cost of a used car in December 2017 amounted to 561 thousand rubles, which is 1.9% less than a year earlier (572 thousand rubles). At the same time, the price reduction is primarily due to a change in the structure of the secondary car market towards older cars.
Avito Auto statistics confirm this trend: average cost for all published advertisements for the sale of cars in 2017 decreased by 9% - to 511 thousand rubles. At the same time, most actively (in 65% of cases) buyers were interested in cars older than seven years, which is primarily due to their relatively low average price - 284 thousand rubles.
According to CarPrice data, the decline average price last year it was at the level of 0.8%, which indicates the stability of the budget for the purchase of a car. “People are ready to spend no more than last year - around half a million rubles. This amount is comfortable for many, because it allows you to do without a loan. However, a slight upward price correction is quite possible. The reason may be new credit programs for buyers of used cars,” notes Denis Dolmatov. In his opinion, fresh used cars purchased in 2015 at new post-crisis prices will sell for more than they do now. But on cars that are 10 or more years old, this rise in price will not be reflected in any way, since only the condition, and not the price for which the car was once purchased new by one of the previous owners, affects the cost.
Very old
But Rolf Group predicts a gradual rise in prices in the secondary market, and it will affect cars of any age: prices for new cars continue to rise, followed by prices for used cars. “At the same time, it is logical that buyers who do not have the necessary amount to buy a new or “young” car are forced to choose from more affordable, and therefore older options,” argues Alexei Barinov.
Indeed, in the face of falling real incomes of consumers, the demand for old cars is growing every year. There are millions of people in the country who need a car, but do not have enough money for a new one, and the only alternative for them is to buy old car for 200-300 thousand rubles. Last year alone, more than 2.65 million Russians bought cars older than 10 years. As a result, the share of such cars in the secondary market for the first time exceeded 50%, the Avtostat agency states. For comparison: before 2014 it was about 40%, and in the crisis years of 2015–2016 it increased to 44–45%.
According to Anton Demkin, sales director of Avilon-Trade, this trend is primarily due to cars under the age of three years, since many car owners have increased the length of car ownership due to lack of money to change cars.
In turn, CarPrice predicts that the share of cars older than ten years will continue to grow until the price of new cars stabilizes. After all, the demand for "decades" is supported largely due to the ongoing rise in the cost of new cars, which pulls up the prices of fresh second-hand cars.
Korean breakthrough
Meanwhile, the brand structure of sales of new cars in recent years is gradually beginning to influence the balance of power in the segment of used cars. So, the Korean Hyundai and Kia are rushing forward, which last year were able to overtake in sales of used Chevrolet cars and Volkswagen, respectively. And if Hyundai is ahead only of Toyota and Nissan, which still maintain a significant lead, then this year Kia should bypass Ford.
Top 10 brands on the used car market, pcs. (data from Autostat)
| № | Brand | 2017 | Change, % |
| 1. | Lada | 1 442 975 | -0,2 |
| 2. | Toyota | 586 528 | -0,6 |
| 3. | Nissan | 284 587 | 3,1 |
| 4. | Hyundai | 242 116 | 10,1 |
| 5. | Chevrolet | 229 480 | 3,4 |
| 6. | Ford | 207 735 | 2,4 |
| 7. | Kia | 201 826 | 15,3 |
| 8. | Volkswagen | 201 722 | 6,5 |
| 9. | Renault | 175 812 | 9,5 |
| 10. | Mitsubishi | 160 448 | -1,5 |
| Total | 5 301 190 | 2,1 | |
The bestsellers of these brands also improve their positions in the sales ranking: Solaris in 2017 for the first time entered the top three best-selling used foreign cars, becoming more popular than sedans such as Toyota Camry, Renault Logan and Daewoo Nexia. And Kia Rio left behind Volkswagen Passat and Mitsubishi Lancer last year. By the way, Passat is still Volkswagen's best-selling used car, but in the near future this status will be occupied by the Polo sedan, the sale of which is gaining momentum in the secondary market. Bestsellers among foreign cars with mileage remain Ford Focus And Toyota Corolla, despite the fact that their fleet has been replenished very poorly for many years.
Top 10 models on the used car market, pcs. (data from Autostat)
| № | Model | 2017 | Change, % |
| 1. | Lada 2114 | 155 503 | -0,8 |
| 2. | Lada 2107 | 141 172 | -3,2 |
| 3. | Ford Focus | 132 731 | 2,6 |
| 4. | Lada 2110 | 119 413 | -4,1 |
| 5. | Lada 2170 | 105 659 | 6,2 |
| 6. | Toyota Corolla | 102 172 | -1,7 |
| 7. | Lada 4x4 | 97 475 | -0,9 |
| 8. | Lada 2112 | 88 232 | -2,5 |
| 9. | Lada 2115 | 87 374 | -0,6 |
| 10. | Hyundai Solaris | 79 637 | 27,6 |
“Volkswagen Passat and Toyota Corolla sold well over the years, and were also imported from abroad already with mileage. The share of these cars in the fleet is quite large, and so far they remain bestsellers. Ford Focus also retains leadership positions, won in previous years, during the release of the second generation of the model. However, in the near future the market will be replenished with young models of the B+ budget segment, and soon they will come out on top in the sales structure,” Alexey Barinov comments.
According to Denis Dolmatov, sales leaders recent years- Hyundai Solaris and Kia Rio- it will take time to squeeze out the bestsellers of the late 2000s, but sooner or later it will happen.
Sales of new cars in Russia fell by 4.1% in February. Almost the same dynamics was recorded a month earlier. At the same time, some brands, including market leaders, were able to improve their positions compared to last year. Experts say that in the coming months fundamental change the situation is not worth waiting for, but sales should go up in the second half of the year.
In February 2017, 106,658 new cars and light vehicles were sold in Russia. commercial vehicles. According to the Committee of the Automobile Manufacturers Association European business(AEB), this is 4.1% less than in February last year. In total, a little more than 184.5 thousand cars have been sold in Russia since the beginning of the year.
Thus, after a 5% decline in January, the market, although it slightly reduced the rate of decline, still cannot turn into growth. Stabilization exchange rate and a tangible strengthening of the ruble so far have no effect on the situation - auto companies continue to raise prices, trying to compensate for losses from the collapse at the end of 2014. At the same time, the sales situation for different brands develops in completely different ways - someone has a noticeable increase, while someone has a sharp decline.
“We are seeing a very mixed brand-to-brand sales trend this month, which ended up not being enough to turn the market upside as some of the traditional leaders contributed less than in the same period last year. Possible reasons for this are varied, but it can be assumed that they are temporary. This assumption improves the market outlook for the coming months,” commented the head of the AEB Committee, Joerg Schreiber, commenting on the sales results.
Lada retains its leadership in the market by a wide margin. In February, AvtoVAZ sold 20,003 cars, which is 5% more than in the same period a year earlier. The South Korean brand Kia lagged far behind it - 12,390 cars (+8%). More recently, Hyundai, the mother Kia, but sales of this brand have slowed down recently. As a result of February, Hyundai sank by 11% and with a result of 9391 the car fell to the fourth place in the ranking of the best-selling brands in Russia. The French Brand Renault- 9626 vehicles (+9%).
Volkswagen - 6361 vehicles (+18%), Toyota - 6346 vehicles (-20%), Nissan - 5300 vehicles (-28%), Skoda - 4262 vehicles (+5%), UAZ - 3507 vehicles ( +13%) and commercial vehicles production of GAZ - 3407 copies with an increase of 4%.
A number of premium brands sank seriously in February: Mercedes (-22%), BMW (-13%), Audi (-23%), Land Rover(-19%), Porsche (-41%). However, it is too early to talk about the trend here, because a number of brands managed to add, and quite seriously: Jaguar (+210%), Infiniti (+51%), Lexus (+24%).
Moreover, the demand for Chinese cars- sales of some brands sank more than 10 times.
Among specific models the products of AvtoVAZ, which has two cars of the same popularity - Granta (4624 cars) and Vesta (4088), have noticeably overtaken the main bestseller brands Kia- Rio. In February, 5693 people became the owners of this car. In fourth place, the recently updated Hyundai Solaris - 2886 cars, closes the top five Hyundai Creta- 2565 cars. Noticeable lag Hyundai models can be explained by the marketing decision of the company. With a recent market launch compact crossover Creta Koreans refused to release the Solaris hatchback, while Kia, as before, produces Rio in two body styles.
Among other models from the top 10, one can single out a noticeable increase in demand for Skoda Rapid And Chevrolet Niva and a significant decline in sales Renault Duster.
“I would not draw any serious conclusions from a fall of 4%. The fact is that January and February are not very significant months, at this time the demand is weakened, so any one-time factors can cause a significant deviation both in one direction and in the other. There is no clear dynamics in terms of brands, - says Vladimir Bespalov, an analyst at VTB Capital. - I think that this year the market will still grow by 5-6%, but this will happen closer to the second half of the year. The trend of March-April should be the most indicative”.
Answering the question about the multidirectional dynamics of many brands, the expert found it difficult to give an unambiguous answer. “There could be many factors. For example, at the beginning of the year, companies often run promotions that increase demand. Some companies held such promotions this year, some - in the past, that's the difference. Influences and update model range. Hyundai, for example, is declining demand for Solaris due to the fact that they launched Creta. But to say that this is a stable trend is impossible.”
According to Bespalov, the consistent decline in demand for new cars in Russia is understandable, but there is a factor that can improve the situation. “People have been buying cars less for the last four years. Many have gone to the secondary market. First of all, this is due to a decrease in consumer demand, with such trends in the economy, people are trying to save on goods. durable, says the expert. - But there is also a support factor that should play this year. The fact is that in 2012 there was a peak in sales, and the average tenure of a car is about five years, so I think that the market will be supported by updating my cars.”
“The drop in car sales in Russia in January-February 2017 is due to the lack of support by automakers for sales of 2017 models,” Alexei Potapov, director of the sales department at AvtoSpetsCentre, told Gazeta.Ru. - In March, the situation changed - most automakers have already launched bonus programs aimed at attracting buyers. At the same time, it is too early to say that the car market has already begun or will begin to recover sharply, but it can be noted that the decline in sales is slowing down, fluctuations are within reasonable limits. We forecast the growth of the Russian car market by 5-7% in 2017. Growth in sales can be expected no earlier than the third quarter, but in the meantime, there is a reduction in the decline in sales, which is already generally not bad.
MOSCOW, October 11 — RIA Novosti, Alexei Zakharov. In September, Russians bought new cars and light commercial vehicles a little more willingly than a month earlier. Deliveries fell 11% in the past month from an 18% drop in August, the Association of European Businesses (AEB) Automobile Manufacturers Committee said. The market is supported by rumors about the possible termination of state sales support programs. In just 9 months, the market crossed the mark of 1 million new cars sold, with a drop of 14.4% compared to the same indicator in 2015. What will happen to the automotive market - in the material RIA Novosti.
AvtoVAZ, UAZ and GAZ are increasing their share
Still like: choosing a used foreign car for 100 thousand rublesDo you have 100 thousand rubles and want to buy a foreign car? It's possible! But the choice is not wide: mostly used cars aged about 10 years. There are also more recent copies, but if you want a more serious brand, you will have to come to terms with age. Let's try to find the best option.Sales volumes of new Ladas increased by 5% in September. AvtoVAZ dealers were able to sell almost 23,000 cars. More than half of the deliveries were for the Granta and Vesta models. Lada Granta even managed to stay in the top three popular models in September and for 9 months of 2016. The share of AvtoVAZ in the Russian market last month reached 18.2%, which is 2.8 percentage points higher than in September last year.
Some AvtoVAZ customers decided to take advantage of the opportunities government programs against the background of rumors about their completion at the end of the year, which spurred demand for new Lada, said AvtoVAZ Vice President for External Communications Raf Shakirov.
"Many buyers amid information about the possible cancellation of some programs state support car market rushed to update their fleet - and rightly so. I'm going to do it myself. Now I go to work Lada XRay, but I think I will buy the same personal or Lada Vesta. Let's see. Half of AvtoVAZ's sales are made with the participation of the state market support program," Shakirov told RIA Novosti.
He also notes that the choice Lada buyers influenced the car show in Moscow, where the plant showed the cars of the current and future lineup.
For example, the most affordable Lada Granta is offered by a dealer at a price of 383.9 thousand rubles, but when you return an old car against the cost of a new one (trade-in), the price for new model AvtoVAZ may decrease by 40,000 rubles.
Sales of new SUV UAZ also rose in September. Dealers issued 4.2 thousand cars, up 2% more cars than a year earlier. The share of products of the Ulyanovsk Automobile Plant in the total sales of the Russian car market grew by 0.5 percentage points, to 3.4%. The main interest of buyers is UAZ Patriot- almost 1.4 thousand people became its new owners. The price of the model starts from 779 thousand rubles, but with trade-in car will cost 120 thousand rubles cheaper.
In September, GAZ Group also felt the positive impact of state programs. Sales of light commercial vehicles rose 2% to 4.9 thousand last month.
Foreign cars drove off in different directions
Another model from Hyundai was able to move up a few steps. Crossover Creta from St. Petersburg, according to the company, were purchased in September by more than 5 thousand people. Top ten more Volkswagen Polo, Lada Vesta and 4x4, Renault Duster, Toyota Camry and RAV4.
The best positive dynamics in September at Jaguar - sales jumped 2 times to 211 units due to interest in the F-Pace crossover.
The leaders in terms of sales growth are also Cadillac (+61%), Lexus (+51%), Subaru (+37%), Toyota (+18%) and Lifan (+12%) brands. The deliveries of BMW (+6%), Skoda (+5%), smart (+5%), Volkswagen (+3%) and Mercedes-Benz (+1%) grew at a slightly slower pace.
Demand collapsed last month for new cars Suzuki (-63%), Citroen (-54%), Mitsubishi and Fiat (2 times), Datsun (-41%), Peugeot (-41%), Audi (-39% ).
Deliveries of Ford (-27%), Land Rover (-26%), Jeep (-26%), Chery (-24%), Mazda (-22%), Kia (-17%), Volvo (- 17%) and Infiniti (-15%). Slightly less slow down common Hyundai sales(-6%), Mini (-2%) and Nissan (-1%).
What's next?
They explain the slowdown in the rate of decline compared to last year with government programs to support the market, including programs for updating the fleet, preferential leasing and concessional lending.
The leaders in terms of sales in 2016, as before, will be Lada, and for the title of the best foreign car brand in Russia, Kia and Hyundai will compete, followed by Renault and Toyota.
Automakers predict a short-term increase in demand for new cars amid rumors about the end of state support programs.
“The pace of sales in the remaining months of the year will depend on whether buyers believe in the continuation of state sales support programs. Those who assume that their end is near may speed up the purchase decision. If the majority thinks so, then the demand for new cars may grow for a short time," says the head of the Russian office Mazda Motor Joerg Schreiber, who also chairs the AEB Automobile Manufacturers Committee.
Ride: how to deceive in car dealershipsThe pursuit of a cheap car sometimes ends up in a car dealership that uses fraudulent schemes. Unofficial dealers either do not immediately disclose all the terms of the transaction, or simply substitute documents. A buyer who tried to save money may lose all his savings altogether.Other experts are not so optimistic and pay attention to a number of other negative factors that put pressure on new car sales in Russia.
"An economy in recession, inflation, and a decline in real incomes of the population lead to a significant drop in demand. Russians have moved from a consumption economy to a savings economy," Avtostat experts note.
Sales of new cars in the Russian market in October 2015 compared to last year fell by 40-42%. Gazeta.Ru received such data from industry representatives a few days before the publication of the monthly report of the Automobile Manufacturers Committee of the Association of European Businesses (AEB). The decline in performance is observed in the vast majority of brands, with the exception of some premium ones.
In the first place in terms of the number of cars sold is traditionally domestic.
20.6 thousand new cars Lada. However, this is as much as 46% less than in October 2014, when the Togliatti auto giant sold 38,000 vehicles.
In second place with a score of 14,422 vehicles is Korean Kia. Compared to the same period last year, the company sold only 3,000 vehicles less (in October 2014, Kia sold 17,392 vehicles).
The locomotive of sales of the brand remains the budget Kia model Rio, whose interest is only growing thanks to its recent update and attractive price: 9017 cars sold, which is 27% more than in October 2014.
Quite a bit to the second place did not reach. Brand sales sank by only 8% and amounted to 14,145 vehicles. Other leading brands also continue to see declines in sales. Thus, 10.8 thousand cars were sold (-35%), Volkswagen managed to sell 7.2 thousand cars (-30%).
Two popular Japanese stamps: Toyota - 6.7 thousand (-48%) and Nissan - 6.1 thousand (-49%). Against the backdrop of a very successful sales in recent months, UAZ also showed a negative result - 5 thousand cars (-27%). In October, Skoda sold 4.5 thousand cars (-39%), Chevrolet - 3.5 thousand (-62%), sold 3962 cars (-25%).
suffered the least losses premium brands. In particular, they highlight a very confident position in Porsche, which shows last year's sales level and even goes “plus” in some months thanks to the new Macan crossover.
With a modest result of 126 Cadillac cars showed a 15% increase in sales.
It will only get worse
“Last year, in November-December, there was a rush demand for all cars in dealerships, but now you can’t count on this, so sales in the coming months may sink by 50-60%,” one of the sources notes. —
In addition, not all dealers plan to launch traditional promotions with discounts and gifts this year, which, again, cannot but affect sales dynamics.”
A significant gap in numbers between current indicators and similar last year Gazeta.Ru experts explain this by the effect of a high base. Thus, in the fourth quarter of 2014, a paradoxical situation developed in the automotive market: despite the fact that household incomes were falling rapidly, the demand for cars was growing, and this growth of interest was explosive.
“The population sought to get rid of ruble savings as quickly as possible on the wave of devaluation, and then we watched how car dealerships were empty within a matter of days,
- Andrey, Loko-Bank's car loan development director, says to Gazeta.Ru. “When comparing current sales levels with this period, it is incorrect to talk about the overall dynamics.”
The expert does not expect a significant change in the downward dynamics of demand in the new car market.
“Deep problems in the economy, as well as high volatility in the foreign exchange market, do not allow the population to return to long-term planning of their own expenses,” Yermakov notes. — Citizens are postponing the realization of intentions to buy cars for the future. In general, the reasons for the decline in car sales, which have developed against the backdrop of the development of the crisis in Russia, retain their influence.
And no positive developments can be predicted until the end of the year. Wherein premium segment least affected by the crisis. There will be a demand for these cars.”
The expert explains the tangible decrease in sales of AvtoVAZ cars by the effect of pent-up demand. According to him, the consumer is waiting for the renewal of the car line and the release of new models, so in the first half of 2016 we can expect a significant increase. Sales Lada. He is sure that the program preferential car loans this year has a significant impact on supply from automakers.
“Auto companies fought precisely for budget segment to provide yourself maximum level sales in it, - says Ermakov. — This situation will continue throughout the duration of the program, but will not lose its relevance even after, since over the next two years it is the segment budget cars will show the greatest stability.
In turn, the head of the analytical department of QB Finance explains sharp drop sales of AvtoVAZ due to the fact that the company does not have time to quickly supply technologically attractive cars to the market.
“The only trump card of AvtoVAZ remains low price, but people prefer to buy Korean cars, which cost a little more, but due to lending, discounts and reliability, they are gradually conquering the market,
Kipa says to Gazeta.Ru. — AvtoVAZ needs to learn to respond more flexibly to changes in the market and change its positioning. The drop in sales is also due to the fact that the traditional buyers of the Lada are the regions where the economic downturn is most strongly felt and where people are in no hurry to buy cars.
The expert is confident that the sales situation has stabilized. Now people will wait until February-March to buy last year's cars at a discount.
The decline will continue without government support
“Compared to last year, in November-December we will see a very serious drop,” director dealer center « Hyundai Rolf Altufievo" Maria Malinskaya. - Fluctuations in the ruble exchange rate and the expectation of a new wave of appreciation next year may provoke a short-term revival of buying activity, but we are unlikely to see growth comparable to last year. The current volume of sales will be maintained only with the support of the government.
With the end of stimulation of the industry and, above all, with the curtailment of the soft lending program, we will see a new collapse of the market.
Experts agree that now 30-40% of sales are made using government support programs.”
Malinskaya draws attention to the fact that the market is currently oversaturated with discounts, some models are sold "at a loss" and many dealers simply do not have the opportunity to further increase the discount. "It's obvious that major dealers with a large brand portfolio have the opportunity to provide the client with a greater discount compared to small colleagues in the market,” said Malinska.
Less demand - fewer jobs
Automakers began to react to the fall in demand from buyers for a long time. One of the forced measures was the reduction of staff by Russian enterprises and reducing the number of work shifts. One of the latest about the intention to cut 500 employees of the plant in St. Petersburg was Nissan. This is almost a quarter of the total staff. About 400 more people will be laid off at Ford, the local union is sure. Application for cost reduction labor force previously distributed by AvtoVAZ.
If earlier analysts turned a blind eye to the fall in car sales, calling it minor difficulties, now what automotive market Russia is rapidly collapsing, even the lazy one understood.
According to them, the level of sales compared to March last year fell by half - if last year Russian companies 240 thousand cars were sold in a month, this year it was possible to sell 139,850 cars.
Experts also note that real numbers sales of cars by Russian dealers can be even more deplorable, because the information provided by the AEB indicates the number of cars that are allegedly sold, and not registered.
Joerg Schreiber, chairman of the Automobile Manufacturers Committee of the Association of European Businesses, noted that the fall in the Russian car market is a predictable event, which is caused by the rapid rise in prices observed in Russian dealers at the beginning of this year.
"The situation in Russia should stabilize, but we cannot say how long this process will take," Schreiber added.
By the way, many European experts attribute the departure of major international car dealers with the introduction of economic sanctions against the Russian Federation, which led to a crisis, inflation and devaluation of the ruble.
As of March 2015, Lada, Hyundai, Renault, Toyota and Kia took the leading positions in the Russian car market.
As you know, Russia was forced to leave Chevrolet and Opel after their sales levels dropped to an unacceptable minimum. By the way, Chevrolet partially leaves the Russian car market - the Americans leave expensive elite models and the Niva, which the Russians love.
Experts believe that Ford may “leave” after them, sales of which decreased by 73%, despite the release of a new budget crossover ecosport.
In their opinion, the same future can expect SsangYong, Citroen, Suzuki and Peugeot, which lost up to 80% of their profits. And the level of sales Honda cars and fell by 91%, which can be considered a catastrophic minimum.
The crisis could also affect premium models such as Mercedes-Benz, BMW, Infiniti, Audi and Porsche. By the way, the Porsche auto concern still does not experience any special difficulties in the Russian car market and even managed to raise the level of sales by 27%. According to the head automobile concern in Russia, Porsche could not break only the fact that the company had been preparing for a crisis in the Russian economy for a long time. Therefore, the main trend of its work has become effective cooperation with dealers and competent price policy that allows you to be loyal to each potential client.
