Good afternoon, dear reader.
This article will talk about how to write a good car ad. Properly drafting an ad will allow you to get many calls from potential buyers and quickly sell the car.
Quite often you can find ads compiled by drivers on hastily. At the same time, such masterpieces are obtained: "I'm selling Kalina, the condition is good, the phone." From such an advertisement, a potential buyer receives practically no information about the car. But the ad characterizes the seller quite eloquently. He is so lazy that he did not even find 10-15 minutes to write an ad. Most likely, such a person did not follow the car very carefully. I hope the idea is clear.
After reading this article, you will be able to quickly put together a good ad and quickly sell a car. So let's get started.
Currently beautifully designed ad consists of two parts:
How to write a sale ad?
To begin, consider important principle , which should be followed when compiling an advertisement, is honesty. Describe the car in such a way as not to deceive a potential buyer.
If you write a lie (for example, indicate the wrong year of manufacture of the car), then the buyer, having learned about this when inspecting the car, is likely to refuse to buy. If he finds out about the fraud after the purchase, then he, on quite legal grounds, will be able to return the car to you, having received back the entire amount paid (this issue was discussed in the article ""). So there is no benefit in cheating. Write an ad honestly and the buyer will appreciate it.
Second important principle when compiling an ad - completeness. The ad must contain all the information that may be of interest to the buyer. You need to do this in order to weed out buyers for whom your car does not suit in advance, and not to waste your time on them.
For example, you sell a red car, but not everyone will like this color. If you do not specify a color in the ad, then buyers will come, inspect the car and leave. Will not buy it. On the other hand, by specifying the color in advance in the ad, you will attract the attention of those who are looking for a car of this particular color. The same applies to other characteristics of the car.
Additional advice: use as few abbreviations as possible in the ad, because the buyer may misinterpret and understand them.
Photos of the car for the announcement
To make a high-quality advertisement for the sale of a car, you must first prepare a few photos. At present, this is not difficult, since digital cameras are in almost all cell phones.
Preparing for car photography:
1. Wash your car. clean car looks much more presentable.
2. Throw away the accumulated garbage from the car, remove unnecessary items (rags, shovels, spare parts, etc.).
3. Select place for photography. Of course, for the sake of a photo for an ad, you should not specially go to a snowy forest or to the seashore. However, the background still matters. Do not park the car near garbage dumps, dirty driveways and other similar places. The easiest way is to drive to the parking lot of the nearest large supermarket, stand away from other cars and calmly take photos.
4. It is better to rent a car during the day, because. V dark time day of light will not be enough and the car in the photographs will be hard to see.
5. Do not cover the numbers with newspaper, cardboard or a dirty rag. Currently, all cars are sold with numbers. Hiding numbers will make the ad look incomplete and dishonest.
6. Get out of the car and take a few shots. enough for an ad 3-5 photos.
The photographs taken will not require additional processing in graphic editors. They will only have to be uploaded to the site along with your ad.
Drafting the text of an advertisement for the sale of a car
Let's move on to the text part of our ad. You can compose it in any text editor, for example, in notepad.
Advertisement plan:
1. Basic car information:
- Brand and model;
- Year of issue (according to documents);
- Mileage (round up to the nearest thousand);
- Color;
- Engine size and power;
- Gearbox type;
- State.
2. Vehicle equipment.
At this point, you need to write the name of the configuration and additional packages, as well as decipher the equipment in them in detail.
3. Optional equipment.
Here you need to write additional options, installed independently or at your request after buying a car.
For example, it can be an alarm, a DVR, a rear view camera, a radio tape recorder and speakers, a set winter tires, rugs, etc.
4. Vehicle Information.
In this paragraph, write additional information about the car.
For example, all maintenance on time, garage storage, operation only in summer, etc.
You can also write a few words of praise about your car.
5. Car price and contact information.
In a previous article, I said. As for contact information, be sure to include your phone number, a convenient time to call, and your name. Additionally, you can specify an email address.
Let's see what kind of ad should turn out if we stick to our plan (each paragraph is a point of the plan):
Renault Logan, year of manufacture 2011, mileage 27,000 kilometers, blue mineral (metallic), engine 1.4 (75 hp), manual transmission, excellent condition.
Expression package + security package + fog lights. Two frontal airbags, ABS, front power windows, power steering, body-color bumpers, enlarged rear-view mirrors, immobilizer, central locking, steering wheel height adjustment, cigarette lighter, engine protection.
Additionally installed: alarm Pandora 1870 with feedback, mechanical lock hood, cabin filter, rubber mats in the cabin and trunk, Pioneer radio (USB, MP3) and Hertz speakers, rear mudguards. The car is supplied with a set of winter Cordiant rubber on stamped discs, rear fenders.
All MOT on time, 1 time dipped beam bulbs were replaced. 99 percent of operation in the city. Great car for the whole family!
The price is 360,000 rubles. Phone 8 123 456 78 90, call from 10 to 20, Max.
Compiling such an ad will take you only 15-20 minutes. Well, those potential buyers to whom your car suits will call on it.
Let's summarize this article:
- When compiling an ad, you must adhere to two principles: honesty and completeness.
- Be sure to add a few photos of the car to the ad.
- It is recommended to compose an ad according to the following plan: basic information, equipment, optional equipment, vehicle information, cost and contact information.
Well, we are talking about how to prepare for a meeting with a potential buyer, as well as directly about submitting an ad to different sites.
Good luck on the roads!
Consider the issue of competent wording of information about used cars
Every motorist, sooner or later, is given the idea of selling his car. However, in order to sell vehicle quickly, you need to know how to write an ad for the sale of a car. This issue should be approached competently and responsibly.
Publication
First you need to decide how the ad will be placed:
The best option is a combination: a short text of the car sale can be published in a newspaper, and a detailed one on the Internet (publication on several large resources, including regional ones, is desirable).
Wording
The second step will be the formulation of an advertisement for the sale of a car. It is necessary to compose the text in detail, but without excessive asceticism. What is recommended to write:
- technical characteristics (make and model of the car, engine size, type of gearbox / transmission, dynamic data (optional), changes in the design of the car (if any), and so on;
- condition and significant details of the operation of the car. This includes information about the condition of the body, internal combustion engine, chassis. You can also write the dates and place where (official / unofficial representation) was held maintenance(TO), the presence / absence of a service book;
- color. An insignificant, at first glance, parameter of a car can play a decisive role in the course of selling a car. If the car has a combined range of interior, then this should also be indicated by the announcement. This is down to personal preference, and light interior finishes (for example) become more demanding to maintain over time.;
- complete set. Equipment plays an important role and largely determines the cost of the car. The buyer will pay attention to the presence / absence of: power package, multimedia system, active systems (control exchange rate stability, ABS, brake force distribution and so on) and passive safety(number of airbags and their location);
- number of hosts. Similar data are indicated in the TCP (vehicle passport);
By the way: a mark in the TCP “3 or more owners” can reduce interest in a car (especially with low mileage / a fresh year of manufacture). This is due to resellers and shady schemes for the resale of a car. This does not mean that the ad should not contain the quantity former owners. Simply, if the car is relatively fresh, you need to make an adjustment for the presence of all required documents(of the same service book, original PTS-ki) in order to avoid ambiguous situations; - year of manufacture / mileage, etc. Date of issue, mileage of the car must be present. You can additionally, when selling a car, indicate the presence of winter tires, the installation of any non-standard devices and devices ( heater, navigation, parking sensors, additional sensors, etc.). You must specify the region / city to simplify the search for you by the buyer.
- price, as well as the possibility of bargaining;
- contact details of the seller (name, phone).
Content
The text of the ad for the sale of a car should display only what the potential buyer is interested in. In other words, there is no point in writing about the Christmas tree on windshield or mud flaps (as an example) - this is redundant information that does not carry a semantic load. Exceptions are components designed to affect performance characteristics car.
It is desirable to draw up an ad taking into account the presence of defects in the machine, if any (chips, dents, cracks, corrosion, malfunction of the internal combustion engine / gearbox, and so on).
During the sale, three conditional states of the car can be distinguished:
Photo
For a full-fledged ad, you need images of the car being sold. The car itself must be prepared for a photo session (body / interior washing). Photographs are recommended to be taken in high quality/resolution. Processing of the received images in graphic editors is undesirable.
What are the best angles to take pictures from?
- Profile;
- Full face;
- Stern;
- Interior (dashboard with visible mileage, general background, notable details);
- Luggage compartment.
It is important to understand that none competent announcement A car sale is not complete without photos.
Example
A sample car ad looks like this:
for sale Honda Accord VIII
Black color;
Year of release: 2009;
Mileage: 78000 km;
Condition: satisfactory (the left front fender was repainted due to an accident, there are paintwork scratches on rear bumper, windshield crack);
Engine: 2.4 (power 201 hp);
Gearbox - six-speed, mechanical;
Options: TypeS (full power accessories, dual zone climate control, rain / light sensors with auto mode, VSA stabilization system, combined seat trim (leather / alcantara), aluminum pedals).
- Number of hosts by TCP: 2 (I'm second);
- MOT every 15 thousand official dealer Aoyama Motors, available service book with coupons;
- additionally purchased: winter tires Michelin X-Ice North, wheel disks under it - dimension 224/45 R18
Price: 750,000 rubles, negotiable upon inspection. Phone 8 915-xxx-xxx-xx, Valera.
The newspaper template looks like this:
Selling Honda Accord 2.4 MT TypeS VIII, 2009, color - black. Mileage 78,000 km. Satisfactory condition (there are small flaws in the bodywork). The car was serviced by an authorized dealer, there is a service book. There is a set of winter tires Michelin 224/45 R18. The price is 750,000 rubles, bargaining is possible. Phone 8 915-xxx-xxx-xx, Valera.
Do you want to succeed in life? You have to learn how to sell. At the same time, I'm not talking about linking your life with sales or becoming a professional copywriter. In general, it is difficult for me to imagine a wealthy person who has never sold anything. Even if it has nothing to do with business, in life you have to deal with the sale of other property.
Cars, apartments, appliances, furniture, smartphones, luxury goods, or simply children's goods left after the child has grown up.
All this is now easily sold through online message boards or social networks, as well as used goods groups. If you want to sell faster and for more money, you have to make your ad stand out from the others. This is where copywriting skills come into play.
I have sold my car twice already at an inflated price, simply because I described in detail all the advantages of my car. Thanks to a good text, you can safely increase the cost by 5-15%, depending on the popularity of the brand. And 5-15% of the price of a car can be a substantial sum of several tens or even hundreds of thousands of rubles. And if we talk about real estate, especially elite, then here the amounts can go into the millions!
At the same time, competition on the portals for the sale of used goods is quite low. In 70% of cases, you will see such poor information that it is not surprising that these ads hang on sites for 6 months. And I am even more pleased with the abbreviations in the INTERNET ads, where there are no restrictions on signs.
OTS, ICE, BP in the Russian Federation, etc. All these dry abbreviations do not help to create a selling text for a car. Once we delve into automotive theme, then let's see how to be more creative in selling a car.
What can I do to quickly and profitably sell my car?
Besides the fact that you need to find a suitable site to place an ad, you need to write a text about your car. There are 2 options here. Selling and creative text. Here is one great example of creativity:
Parting with Toyota Ipsum in prose?!
With her, a seven-seater? God forbid!
At this time - the best can be,
Economical, for a large family!
Japanese God in 2004
Stretched over her creative hand,
Having created a masterpiece both powerful and comfortable,
She is both a “horse” and a “quivering doe”!
Unpretentiousness with quality in the model
The Japanese managed to connect
There aren't many of them now, really.
Toyota Ipsum! What is there to say?!
Real car for travel
In 160 mighty horses!
protection from traffic accidents –
It has a lot of design ideas!
There's even hundred-volt sockets
The design idea is embodied,
Marking tracking system
And ABS it is equipped!
And cope with ice, and mud
Front-wheel drive. And what a design!
There is autorun: there with feedback
There is an alarm "StarLine".
There is a TV - the squeak of high fashion,
There is a navigator - a "pilot" role,
There are video and audio inputs,
And climate (do not believe it!) Control!
There is a multifunction steering wheel in it and a smart parking sensor,
There are four cameras. May be,
With electric (oh my God!) adjustment
Don't forget the xenon headlights!
Airbags - support
For those who love to gallop
Iron protection for the motor
And the same for the gearbox!
And how many compartments and pockets in it,
The trunk is a monster, by God, I'm not kidding!
Large compartment for all sorts of personal belongings,
I sink the seats to the floor, if I want.
Mattress double inflatable freely
Placed on top to sleep.
With whom? Personally, I married nobly,
And you, of course, choose!
Alloy wheels - a firm, not from the market!
Do not tear your admiring eyes
From the bright salon "Alcantara"
And from custom-made covers!
In two thousand and eight, knowing the Japanese
I bought it from an auction
Samurai were crying on the shore,
When the ship took the car away!
Twenty-four thousand miles!
And if anyone shows interest -
Auction sheet for a person
And even the twenty-fifth TCP!
I part, as with a woman, with a car,
And I will bestow ("he wore", after all, "in his arms"!)
Studded and summer tires,
Keys - two sets on key chains!
She will not touch the family's savings:
One owner was, followed in full,
And no more investment
She does not require trifles!
Three thousand six hundred total tax
You have to pay for it annually
Not a bit, not scratched, and strictly
I forbade smoking inside it!
The car, as before, is dynamic:
Led for a long time and good at machines knew,
I was not indifferent to consumables
And candles, oil changed on time!
Until November the twelfth even
There is an inspection. I also want to say:
Only possible personal selling,
Don't let her be in bad hands!
It's a pity, like everyone else, I'm a business hostage,
I have to change my driving style.
I bought an SUV the other day,
To "breed" the "rabbits" in the village.
Another moment: until the full calculation
Test drive, checks - everything for the client!
There will be no problems: deregistration
I completed the third February.
Tugrov six hundred and fifty, I'll be honest,
Multiplied by a thousand, please!
I'll take it in rubles, and bargaining is always appropriate,
I will compromise the topic.
Saying goodbye to a sweetheart is a shock, of course, strong.
But you will never regret!
I'm waiting for a call, call your mobile ...
The car is a beast! The owner is a man!
This is an example of a good creative text. This page has over 50,000 views. However, few of us are able to compose such poems, I, for example, cannot. Creativity works great if you have a rich imagination. You can write poetry, tell a story from the perspective of a machine, come up with a fable. Fantasy is limitless here.
The creative approach also attracts attention. Launches a viral effect, your ad will be shown to colleagues at work, buddies and friends, thereby increasing the size of the audience and creating the so-called viral effect. Not a bad result.
The downside is that there is not always inspiration or talent to create a "work". This method works, but, first of all, due to the number of customers, and not due to their quality. In such a situation, it is very difficult to predict how they will react to your work. Maybe it will “shoot”, or maybe it will be lost among thousands of other ads. In addition, if you do not have a poetic talent, you will have to start looking for a copywriter, whose services may not be cheap.
Another option is a selling text for a car.
The advantage of this approach is that you work closely with people who are already looking for your product or service. And here you will not need to invent anything. You just need to follow certain marketing and copywriting techniques. Here is an example of a sales text for a common KIA SUV sorento.
Reliable SUV for the price of a sedan
- Korean quality. The 2005 Sorento model is one of the flagships, so it has always been distinguished by high-quality components and good assembly.
- Low tax. Volume in 2.5. liters allows you to pay the lowest taxes compared to other similar brands.
- Small run. To date, the mileage is only 190 thousand kilometers, which is only a quarter of the engine resource.
- High ground clearance. Off-road passability high level. Power is enough to drive through the mud, and to tow trailers. Reliable automatic transmission will not let you down in difficult times.
- Ideal for gardeners and travellers. Big trunk allows you to transport things at once from a small apartment. Folding rear seats turn the car into a mobile bed.
- Full "stuffing". Everything you need for comfortable movement is in this car. Signaling. air conditioning and climate control, as well as a modern multimedia system which allows you to comfortably listen to music.
- Convenient parking. The car is equipped with a rear view camera.
- Ideal condition. The body is completely flat. Not beaten and not painted. Absolutely no accidents. Any checks are welcome.
- Powerful protection against theft and stones. Steel engine protection prevents impacts from stones and any other mechanical damage. By the way, market price such protection is 4 tr. Alarm Alligator with a dialogue code allows you not to worry about the safety of the car. The cost of the alarm is 12,000 rubles.
- Winter set. As a bonus, I give a car blanket in the kit, which greatly saves fuel in winter, when the car is warming up.
Today for 610 tr. you can buy an automatic car and fresher. For example, an imported car. But then you have to sacrifice cross-country ability and a huge trunk in pursuit of new products.
5. Advertisement for the sale of a car: what and how to write?
You decided to sell the car on your own, without intermediaries, car dealerships and resellers. It is clear that now it is necessary to place an advertisement for the sale on the Internet, on car portals. Come and post on avito.ru, drom.ru, am.ru, atotorg.info. How to write an ad that will attract buyers to you? There are a lot of offers for the sale of cars, the buyer is looking for and chooses from this huge number. First of all, he sees a photo of the car, the model of course, the year of manufacture and the price. He spends 30 seconds on viewing. During this time, you need to "hook", attract his attention so that he clicks on your ad. Ads without a photo are not likely to be noticed by people. So, it is very important to take a good photo of the car.How to take an attractive photo for an ad?
Before you take a picture of the car, wash it, clean the interior, remove unnecessary things. The car should make an emotional impression as new (i.e. clean without unnecessary foreign things). 
It is better to take pictures in street daylight. When shooting, select a high resolution of photos, and when placing them, reduce it to 1024x768. So the photos will turn out to be of high quality. The photo should not contain other cars and objects that distract attention. It is advisable to choose a pleasant background (embankment, beautiful building), or at least neutral (parking lot, courtyard). Take pictures from all sides: front and back, side, interior (front and rear seats), instrument panel. big photo, all the better. Then choose the most successful ones. If you offer the buyer additional options, show them also in the pictures. For placement, select clear, high quality photos on which your car looks most profitable and attractive. 6-8 pieces are enough, although different sites allow a different number of photos in the ad. If you already have a photo of the car, but they show that the season is different (it's summer now, and the photos were taken in winter or autumn), don't post them. This creates the feeling that you have been selling your car for a long time and cannot sell it in any way - it means that no one needs your vehicle. This will scare off potential buyers. When placing an ad, choose the most good photo as the main one (she will be seen first). You understand that it depends on whether the buyer will read your ad further or not. To highlight the photo, you can photoshop the real image, make a frame, enhance the colors, but do not overdo it. Some sellers draw attention to their car in a very original way.
What to write in the ad?
First of all, write correctly (mistakes cause distrust) and real, so that the buyer is not disappointed during the inspection. When describing, focus on the merits of your car, write about them first. The buyer needs to be helped to make a choice in favor of your offer, so show him immediately the advantages of buying your car. Think about why your car is better than other similar ones, and write about it. Buyers love "bonuses", for example, a set of tires as a gift, additional equipment. If you are ready to renew your insurance for a new owner, or give him a technical inspection coupon, indicate these pluses. This means no additional expenses for the buyer, and inclines his choice in your favor. At the same time, do not overpraise the car if there are real flaws and the buyer will see them during the inspection. Defects can also be written in a positive way. This way you will avoid wasting time and offending buyers at the meeting. If the buyer comes to see your car with its shortcomings, then he is interested in it. Do not write too much information in the ad - people do not like when there is too much of everything, and they will not spend much time studying your ad. We advise you not to write the entire text of the ad in large print , this strains the reader psychologically. An example of an attractive ad text: "Car in good condition, electric windows, computer, Pioneer music, interior clean, never smoked, alarm with auto start Starline A91, a good option for a novice driver, in general, everything you need to drive at a moderate cost. Inspection. I am the owner, not a dealer or a reseller." Also, pay attention to the following points. Instead of the year of manufacture (MY), you can indicate the year of operation (MY). Accordingly, the car looks fresh in the eyes of the buyer. This trick is used by professional car dealers There is no point in writing the phrase "Resellers, please do not disturb," because they will call you anyway and you are unlikely to distinguish them from a simple buyer. And if they take a car from you at a normal price, why not sell it to them? Some write about the merits of your car "I sat down and drove", but this phrase has already become so boring that they do not pay attention to it.About bargaining If you do not want to bargain categorically, write. where you will show the car, indicate this place.It will be easier for the buyer to immediately orientate.Write your name and how to contact you (preferably several communication channels: telephone, mail).A person who reads the ad should immediately be able to contact you, otherwise he will leave to another seller. Once you have finished the description, review and re-read your listing, trying to be objective. Do you have a desire to buy such a car? 
Selling a car, just like buying it, is a very responsible and serious step. This is especially true for a used car. In order to successfully sell your used car, you need to correctly compose an ad and attach photos.
Rules for compiling an ad for the sale of a used car
First of all, decide where exactly you are going to place an ad for the sale: in a newspaper or on the Internet? This is essential, since an ad in a newspaper is given for a fee, and on the Internet for free. It is best to give two ads: one short in the newspaper and the other long on the Internet.
To write an ad in a newspaper, it is important to mention everything the good side your car. Except specifications and descriptions appearance also add a few words about excellent condition auto and careful operation its owner, that is, you. Now let's talk about the ad for placement on the Internet.
In order for the ad to good impression, it is necessary to describe as many advantages of your car as possible. At the same time, it is important to remember that one cannot embellish and, moreover, write something that does not really exist. Otherwise, you will never sell your car. Try to describe your car in detail, giving the potential buyer as much useful information as possible.
The announcement should be capacious and informative. The brevity and dryness of the ad will not attract potential buyers to you. The most successful ads are those that give full information about the vehicle being sold. But let's start with the title. The title should be short but memorable to make your ad stand out from thousands of others.
Let's go directly to the text of the ad. When writing an ad, try to establish a mental connection between you and a potential buyer. Describe the benefits that the buyer will receive when buying your car. Convince the buyer that your car is better than others. Don't forget to mention important details: stages of car modernization, bells and whistles, type of equipment, additional features.
Instruction
Highlight each characteristic of the car in a separate paragraph for greater clarity. Start describing your car with its type. Be sure to include the mileage of your car. Next, go to the brand of the car. Correctly indicate the name of the manufacturer, domestic or foreign. Here, write about the brand of your car.
In the paragraph about the modification of the car, it is important to talk about the type of body and engine and its volume, the series of the car. It is important to write only what characterizes this modification your vehicle. In the next paragraph, you need to indicate the year of manufacture of your car.
Be extremely careful and serious about the description of the condition of your car. If your car has dents, scratches, chips and other damage, then you need to assess the condition of your car as average. In the absence of external defects and technical faults you can write about the good condition.
Next, describe the body type of your vehicle. Specify its color palette. Describe its appearance, this is especially important if you do not have the opportunity to post photos of your car. The buyer must have a complete image of the purchased car. Don't forget to describe the interior of the car. Describe the interior in detail, give information about dashboard. Do not forget to write about additional features.
Then you can go directly to the line of technical characteristics. First of all, describe the type, size of the engine and its power. Specify top speed your car. Specify the type of fuel and drive.
Give full information about the transmission and chassis of your car. Write about brake system, indicate the presence of ABS, ESP, EBD, if any. Do not forget to write about the location of the steering wheel: right or left.
Now you can move on to specifying the value of your car. Most often, prices are indicated in rubles. But if you decide to indicate the cost in foreign currency, then in brackets be sure to write the approximate price in rubles at the exchange rate of the Central Bank. At the same time, do not forget to write that the calculation of the final cost of the car will be made in rubles at the exchange rate of the Central Bank on the day of purchase.
If you have a foreign car, and it was brought from abroad, then you will need to indicate Vehicle VIN so that the buyer can verify it through Carfax. For domestic cars, as well as for foreign cars assembled in the country, this information is not needed.
And in conclusion, I can give a little additional information. Here you should indicate the real reason for selling the car, so that the buyer does not have any doubts about this. Also you can write the history of your car. If you are not the first owner of your car, indicate this, as well as how many owners were there before you.
A photo of your car deserves special attention. A photograph is desirable but not required. But, as you know, the visual perception of the product increases its demand. Therefore, it is better to take several photographs of your car from different angles, after washing it and giving it a marketable appearance. Take pictures of your car on a sunny day for optimal lighting.
Take pictures of the outside of the car, as well as its interior, so that a potential buyer can give an objective assessment of its condition. It is important that the photos are clear and of high quality, as this plays a big role in the assessment of the car. If there are damages, dents, chips or scratches on the car body, remove them too.
In order for your ad for the sale of a used car to fall into the hands of potential buyers as quickly as possible, you need to choose the category and city that best suits you. The title should briefly reflect the meaning of the ad. Support the description of your car with photos. Give the most complete information about your car, mentioning all the positive and negative sides its operation.
