Mrka Hyundai was not even mentioned that evening - the official Russian presentation Genesis brand took place in Barvikha chamber, solid and without any reference to the name of the parent company. Koreans in every possible way distance themselves from their mass brands and assure that Genesis is something truly new and completely unique.
Why is a new brand needed?
The Koreans made their first attempt to enter the high-end car market in 1999, when they introduced front wheel drive sedan Equus (in Europe - Centennial) 5.1 m long with V6 and V8 engines. The car was created in partnership with Mitsubishi and was positioned in the domestic market as a competitor Mercedes-Benz S-class and "sevens" BMW. However, it was only ten years later that it was possible to truly enter the prestigious segment with a rear-wheel drive model of the second generation of its own design. Even then, in some markets, Koreans began to sell a sedan under the Equus brand without mentioning Hyundai. Almost simultaneously, a rear-wheel drive business sedan entered the market Hyundai Genesis, which was supposed to give battle to the Mercedes-Benz E-class and BMW 5-Series. In 2013, Genesis changed generations, and soon it was decided to finally separate luxury models into a separate brand so as not to confuse customers with the mention of the Hyundai mass brand. Instead of Equus, the Koreans chose the more sonorous Genesis as the brand name, and the models themselves were given alphanumeric indices in the manner Infiniti cars. In autumn 2015 from the Hyundai Motors was singled out Genesis company motors.
Who is responsible for the styling and development of cars?
In January 2016, the American Manfred Fitzgerald, the former director of design and development of the Lamborghini brand, became the head of the Genesis brand. As Senior Vice President, he is responsible for the development and implementation of brand strategy and marketing policy. The brand's stylist is the famous Dutchman Luc Donkerwolke, who for many years was the chief designer of various departments of the Volkswagen Group. He worked on the appearance of the first generation Skoda Octavia and Fabia, and also painted the current Seat Ibiza. He also had a hand in the style of almost all Lamborghini models from Diablo to Murcielago and Gallardo, painted Bentley Flying Spur and Bentayga. Since the beginning of 2016, Donkerwolke has been working in the same team with Hyundai-Kia Design Chief Peter Schreyer. Finally, for technical part the German Albert Biermann is responsible, who since the spring of 2015 has been head of the Department for Testing and Development of High-Performance Hyundai cars motor group. Previously, the specialist was vice president of BMW M and BMW Individual, where he was mainly involved in the development of sports models.
What models will be produced under the Genesis brand?
The first Genesis car and the flagship of the brand officially became the G90 sedan - in fact, the third generation Equus, world premiere which took place in January in Detroit, and the Russian one took place on September 22 in Barvikha. Following on our market will be the G80 business sedan, the successor to the Hyundai Genesis, which has already been shown at the auto show in Busan, South Korea. Next year, the Koreans will introduce the G70 sports sedan, which will enter the segment Mercedes-Benz C-class and BMW 3 Series. Finally, by 2020, under the Genesis brand, two crossovers and a sports coupe will be presented - a total of six models with rear-wheel drive architecture and V-shaped engines or compact turbo engines.
Can the flagship G90 compete with German sedans?
In addition to the dimensions and spaciousness in the cabin, the assets of the flagship sedan are quite modern chassis, a lot of service electronics and electric drives of everything and everyone. The media system is controlled by a puck on the tunnel, next to it there are two sites for wireless charging of phones. Behind there are individual monitors and remote controls for the media system and air conditioner. Finally, instead of a solid rear sofa, you can order a version with separate seats. There will be two engines. Firstly, new turbo engine V6 3.3 T-GDI with 370 horsepower. Secondly, a 5.0-liter naturally aspirated V8 with 425 hp, which will serve as the flagship. Drive - rear or full. But the G90 will not have air suspension even for a surcharge. The Koreans claim that the refusal of pneumatic elements is due to reliability considerations and the desire to keep prices.
Will there be longer versions?
As with the Equus, the G90 is available in a long wheelbase with a 290mm insert. According to statistics, in Russia, up to 3% of sold Equus sedans were sold in the long-wheelbase version, so the long G90 will also be brought to us. At the same time, the Korean Pullman will be offered only in the maximum configuration and only with a five-liter V8 engine, all-wheel drive transmission and separate rear seats with electric adjustments and ottomans - retractable footrests.
What is known about the G80 sedan?
The new business sedan is the result of a thorough revision of Hyundai Genesis 2nd generation, which received a more aggressive design and reconfigured suspension. The sedan is equipped with a 3.8-liter gasoline engine V6. Motor power is 315 horsepower. In addition, the novelty will be offered in a "charged" Sport modification. This version was equipped with a 3.3-liter turbocharged engine. Engine power is 370 hp. and 510 Nm of torque. The drive is rear or full, the gearbox is an eight-speed automatic. Finally, customers will be offered an adaptive suspension with electronically controlled dampers.After several years of flirting with the premium segment of the market, Hyundai finally came up with the idea of a separate independent brand called Genesis.
New trade Genesis brand- same as Lexus division Toyota or Infinity brand Nissan- targets the young, affluent, who are "well-informed and wealthy successful people, smart-minded, promising and young," said Yusung Chung, vice chairman of Hyundai Motor Co.
"We created this new brand Genesis, with a total focus on our customers who want the smart property experience that saves time and effort, coupled with practical innovation that fully satisfies buyers,” Chung said in a press statement at Hyundai headquarters in California.
The new sub-brand will consist of only two cars so far: the current Genesis sedan and a completely new full size car Equus, which will debut next spring. These models will be rebranded as the G80 and G90 respectively for the 2017 model year as part of the reorganization.
The brand launches global sales of the G90 in South Korea next month. This machine, which is the successor to the Equus, will be called the EQ900 in Korea.
A third sedan, called the G70, will arrive a year later, and by 2021 a new trademark will have a total of six specially designed, rear-wheel drive models, including a mid-size crossover and SUV.
Hyundai spokeswoman Angela Hwang also said that the Genesis brand will be sold through its own separate sales channel in the medium to long term. But in the near future, the cars will be sold in conjunction with Hyundai models in existing salons.
She declined to say how much investment Hyundai is allocating for the global rollout of the new brand.
Hyundai's lineup will be left without the Equus and Genesis, and there are no plans yet to replace them with new models in their market segments, Hwang said. The current premium Genesis rear-wheel drive coupe will not be sub-branded as a Genesis sub-brand, however.
Rear wheel drive benefits
The use of a rear-wheel-drive platform makes it possible to identify design elements that are critical for luxury vehicles, said Peter Schreyer, chief designer companies. It allows for very special, premium-style proportions: a long and rather short front overhang.
Genesis will have its own research and development department as well as a design studio, the latter of which will be led by Luke Donckerwalk, a former Volkswagen Group designer.
Hyundai still intends to work with the 400 dealers across the US that currently sell the Equus. The car's successor, the new G90, will be sold in the same "showroom" inside the Hyundai dealership where the Equus was previously sold, said Mike O'Brien, vice president of the corporation.
The Hyundai dealers that currently sell the Equus are committed to providing an extra level of customer service and support, O'Brien said.
He also hinted that Genesis will be learning from Hyundai's sales experience it already has with the Equus, including home test drive for potential customers, maintenance and delivery of vehicles for maintenance.
Premium upgrade
At this summer's Pebble Beach Concours d'Elegance, automaker Hyundai revealed the Vision G concept. The coupe, with its sporty 5.0-liter V-8 engine and self-opening doors, signaled Hyundai's plans for a successor to the Genesis coupe, which has been in production in South Korea for more than seven years ago.
"The machine is a prototype for our future family of machines," Schreyer, chief designer of the South Korean company, said at the time.
The following year at the New York Auto Show, Hyundai, as expected, unveiled a redesign of its top-of-the-line Equus for 2017. Hyundai has also developed a 3.3-liter twin-turbo V6 engine as an efficient and more powerful option for the family. Genesis models.
Most of Hyundai's premium vehicles have grown in quality, sophistication, and sophistication, so the sub-brand has begun to make sense for the company.
Perennial ambition
The South Korean automaker was considering creating a sub-brand for cars high class for several years.
Like Korean electronics giants LG and Samsung, which have shifted from competing on price to competing on style and prestige, Hyundai wants to strengthen its position in the lucrative elite segment and protect yourself from low-cost rivals in China and elsewhere.
Korea wants to position itself in the world as a country that produces high quality products, and this is in the hands of the automaker. Hyundai wants to be seen as a highly developed car brand.
Hyundai wants to balance the exorbitant new retail channel and the benefits of a dedicated luxury car strategy.
Hyundai has previously smoothed over talk of a Genesis brand or sub-brand and said the company has no such plans.
Hyundai Genesis is the Korean automaker's first full-size rear-wheel drive sedan. Translated from English, the word "genesis" means "genesis". The sedan first debuted at the 2008 Chicago Auto Show, and a coupe version was introduced later that year at the New York Auto Show.
full size luxury car was originally introduced as a concept car in March 2007 at the New York International Auto Show. In 2008, at the Chicago Auto Show, a serial version of the sedan was shown for the first time, the main task of which was to compete with the business class models of Japan and Germany. Chung Mong-Koo, president of the company, said that lineup leader Hyundai Genesis has incorporated all the achievements and experience of the company, symbolizing the desire to establish itself in a highly competitive luxury car market occupied mainly by European brands.
The Genesis sedan has become a worthy competitor to premium segment models. It has everything that consumers are used to this class cars that value comfort and excellence: air suspension, adaptive front lighting system (AFLS - Adaptive Front Lighting System), cameras for reviewing sectors that are out of the driver's field of view, cruise control and other integral to expensive cars functions. In the US, Hyundai also offers the most advanced navigation system with traffic tracking.
Almost any flagship can envy its configuration European brand, but it's simply not realistic to compete with the Genesis on price (in the US it was sold for $32,000). Already in basic equipment the sedan has a high-end Lexicon LOGIC 7 audio system, a soft-touch instrument panel with wooden inserts, a Bluetooth wireless interface, connectors for connecting USB / iPod-compatible devices, and a modern navigation system with an 8-inch screen, which also serves to display images from the rear view camera. Seats and Hyundai steering wheel Genesis are covered with leather, which do not heat up even in hot and sunny weather. Windshield equipped with a rain sensor, and the rear sunshade with electric drive. In addition, the car is equipped with an electronic handbrake, keyless entry and engine start button.
The Genesis model is based on a completely new rear-wheel drive platform. On this platform, V-shaped 6-cylinder aluminum 3.3-liter or 3.8-liter engines with 268 hp are installed. and 290 hp and an all-new 4.6-liter V8 with 368 horsepower, which, unlike engines, is more expensive competitors can run on gasoline with a lower octane rating(regular). The first two power units use a 6-speed "automatic" with the ability to manually switch Aisin SHIFTRONIC. A more powerful 4.6-liter V8 engine is paired with a 6-speed ZF automatic transmission with Shifttronic manual control.
Weight distribution between front and rear axles car is 52:48. The rear-wheel drive layout allowed engineers to place the front axle closer to the front dimensions and improve handling. big sedan. Genesis's without fail equipped electronic system stabilization (ESC - Electronic Stability Control) and all the most important new technologies in the field of safety, such as eight airbags, electronic headrests, eight sensors in the front and rear bumpers, and a rear-view camera that makes parking much easier. The front-mounted Hyundai Genesis radar, combined with smart cruise control, automatically adjusts the car's speed depending on the distance to the vehicle in front.
In 2008, the Hyundai rear-wheel drive four-seater coupe made its official debut at the New York Auto Show. Genesis Coupe, but long before the premiere of the serial version, its main characteristics were known to everyone. This car, originally intended for the North American market, was not created in the strictest secrecy, like most modern machines. On the contrary, almost every significant fact in his pre-conveyor biography became public. Only the classic layout supported the intrigue - the engine was in the front, the drive wheels were in the rear.
The Genesis Coupe was designed at Hyundai Design Center in Irvine, California. The coupe is built on the same rear-wheel-drive platform that was used on the Genesis sedan. However, unlike its predecessor this model became more sporty and dynamic. The car turned out to be American big. two-door Korean sports car is 4m 63cm long, 10cm longer than the overall length of the BMW 3 Series, which has four doors and a separate trunk. Genesis Coupe is low (1380 mm) and wide enough (1865 mm).
Salon Genesis Coupe embodies the wildest dreams: three-spoke steering wheel, short-throw gear lever, brushed metal inserts, racing pedals and a stylish dashboard. driver's seat made according to the same principles as the seats of rally cars and equipped with electric adjustments and a memory function. The entire interior trim is made of genuine leather, which gives the model solidity and luxury.
The front seats of the Hyundai Genesis Coupe are great for both dashing driving and long trips. However, the rear ones are exclusively for children and cargo. The 3 cubic meter boot is surprisingly practical, especially when paired with the rear seats folded down.
The engine range consists of a 2.0-liter turbocharged 210 hp. With. and a 306-horsepower 3.8-liter that can propel the coupe to 100 km/h in less than six seconds and an electronically limited top speed of 250 km/h. Customers can choose between a six-speed manual or a five-speed automatic transmission gears.
The coupe body is made of high quality steel. The entire load-bearing structure is very strong, there are deformation zones in front and behind, energy-absorbing bumpers. In addition, the coupe is equipped standard set airbags with additional side airbags in the front seats, curtain airbags and active head restraints. Four-channel installed ABS system With electronic control stopping power and stability and high-performance Brembo brakes.
In February 2011, a restyled Hyundai Genesis sedan was introduced at the Chicago Auto Show. New model changed into better side: front end looks more aggressive, changed head optics, the shape of the fog lights. Behind the changes affected the lights - they began to look more modern. Became pretty solid rear bumper, exhaust pipes are hidden in its lower part. Inside, the salon has hardly changed: all the same luxurious and expensive finishes, very good ergonomics. Improved build quality, all details interior design carefully tailored.
Basic power unit for the Hyundai Genesis, a 3.8-liter V6 gasoline engine remained, which received an addition in the form of direct fuel injection, which, with a number of other improvements, made it possible to increase the output of the unit from 290 to 333 horsepower. The maximum torque has increased to 394 Nm, which is 36 Nm more than before.
The second engine in the range - a 4.6-liter V8 with a capacity of 385 horsepower remained unchanged.
The top modification of the sedan, which is now called the R-Spec, is offered with a five-liter eight-cylinder engine with direct injection fuel, developing 429 horsepower and 509 Nm of torque. According to representatives of Hyundai, this is the most powerful engine that has ever been installed on a production model of the South Korean company.
Regardless of the chosen engine, all of them can be paired with the latest 8-speed automatic transmission. And the Hyundai Genesis R-Spec version additionally boasts exclusive 19-inch alloy wheels, sports suspension with thicker rear stabilizer lateral stability, as well as reconfigured power steering and more powerful brakes.
A year later in January 2012 at the North American international motor show premiered in Detroit. Korean Hyundai showed the world Genesis Coupe 2013 model year. The first show of the car took place in November 2011 in the domestic market, but interest in the new product has only grown.
Coupe exterior received new grille radiator, front bumper and rear fenders. The design of the new headlights was complemented by LED lights. daylight And rear lights. The interior of the model received new design a center console whose display shows controls for audio, air conditioning, fuel consumption, torque for the 3.8-litre version or turbocharger boost pressure for the 2.0-litre engine, as well as oil temperature readings.
As engines for the Hyundai Genesis Coupe 2013, two options are offered. The first is a four-cylinder 2.0-liter turbocharged engine capacity 274 horsepower with a torque of 275 Nm. The second is a new 3.8-liter direct-injection V6 with total power 348 HP at 6400 rpm and 295 Nm of torque at 5300 rpm.
Dynamic characteristics of the model with a 2.0-liter Hyundai engine until it reveals. But it is already known that the V6 engine accelerates the Genesis coupe to 96 kilometers per hour in the range of five seconds. Max speed model is limited to electronics and is 239 km / h.
Both coupe variants will be offered with a six-speed mechanical box gears, but Hyundai also introduced a new 8-speed automatic with paddle shift.
Other changes to the model also include hardware-based suspension calibration for improved handling and comfort plus more fast system steering with improved feedback.
Despite the fact that relatively recently by automotive standards in 2011, the South Korean company introduced an updated version of its sedan, at the moment they are working even harder, the Koreans plan to introduce the second generation of the Genesis car in 2013.
As for the new generation, Hyundai has not yet disclosed information on what changes we should expect. One can only hope for a new design, which, however, will not be radically new. The engine range will also remain the same, adjusted for improved power and fuel economy.
Genesis is positioned as a separate brand and promises to release six new models by 2020. Genesis is expected to compete with the most famous premium car brands world, confirming its status as one of the most successful automakers in the world.
To develop a bright and exclusive image of models Genesis company Hyundai Motor established a dedicated division for premium design. Since 2016, the division has been headed by a designer Luc Donckervolke formerly model designer Audi, Bentley, , SEAT And Skoda in the concern Volkswagen, who will combine this work with the position of head of the Design Center Hyundai Motor. The activities of the new Premium Design Division within the overall design direction will be overseen by Peter Schreyer, President and Design Director of Hyundai Motor Group.
Genesis brand seeks to offer the consumer a new content of the concept of luxury, which will form the basis of future customer-oriented transport solutions. Anticipating the needs of owners, the brand's models embody the best in four key areas: innovation, performance, design and customer service.
For now the lineup Genesis vehicles consist of two models - Genesis and Equus second generation, in the G80 and G90 series, respectively. The G70 mid-size sedan will arrive in 2018.
The first cars under the new brand will hit the market in December 2016. Initially they will be released in Korea and also in China, North America and in the Middle East. Later the brand will be presented in other countries of Asia and Europe.
Genesis Motors is the luxury transportation division of South Korean car manufacturer Hyundai Motor Group. Originally envisioned alongside a plan for a new Hyundai Genesis luxury sedan in 2004, the Genesis brand was officially announced as a standalone marque on November 4, 2015.
Genesis car: the history of the brand
Hyundai introduced the "Concept Genesis" in March 2007 as a "progressive interpretation of the modern sports sedan With rear wheel drive". The idea to develop Genesis was conceived in 2003. The development of the body design took three years, and the total cost of the program to develop a new car was more than $ 500 million, and took just over 23 months in time.
Chris Hosford, Hyundai's U.S. representative, cited three main reasons why Genesis is a brand in its own right:
- Successful seven-year payback in the luxury car market.
- Rating of the Genesis sedan in the top three sellers in its segment.
- Consumer demand for the Genesis brand.
Genesis announced the launch of its first G90 model (EQ900 in South Korea) on December 9, 2015. The G90 will also be the brand's flagship model. Genesis launched in the US in late 2016, selling the G80 and G90 models. Original Dealers are a subset of existing Hyundai Dealers with dedicated Genesis space in dealer showrooms.
September 14, 2016 in Namyang, South Korea, the third model Genesis G70 was presented. The car was introduced to the US market on March 28, 2018 at the New York Auto Show.
Genesis car: developments for 2018
The Genesis G80 received a lot of updates for 2018. Most notable is the new sport trim, which features unique suspension and steering tweaks, upgraded brakes, special styling, and a turbocharged V6 engine.
The remaining G80 models get fuel economy and small update styling along with new available (and mostly standard) content, including LED headlights, pedestrian detection for automatic brake system, a driver inattention monitor, wireless smartphone charging and an additional USB port. There are also some improved interior trim pieces.
Genesis car: standard features and options
3.8 Premium Package ($47,700) adds LED fog lights, panoramic sunroof, front and rear parking sensors, ventilated front seats, heated rear seats, rear Sunshield, manual rear sun visors, a larger instrument cluster display, wireless smartphone charging, and a 14-speaker Lexicon sound system with Clari-Fi digital music enhancement technology.
Full trim package ($52,800) adds adaptive LED headlights, parking camera MultiView, upgraded leather upholstery, a matte wood trim option, a 9.2-inch touchscreen interface with a redundant center console controller, and a 17-speaker Lexicon sound system.
G80 5.0 ($58,000) includes everything in the package in 3.8 plus V8 engine, 19 inch wheels and the presence of a microfibre suedecloth headliner.
G80 Sport ($56,200), also includes standard 3.8 package plus turbo V6, unique 19-inch wheels, special elements exterior and interior, sports adaptive suspension, upgraded brakes, 3-spoke sports steering wheel, black microfiber subwoofer and carbon fiber interior trim. Also in the Sport package added a heated steering wheel.
Genesis car: plans for the future
By 2020, it is expected that the brand will be presented sport coupe and two SUVs. This will bring the number of Genesis models to six. The brand will use an alphanumeric naming convention, car models will be named by combining the letter G with a number (70, 80, 90, etc.), while SUVs and crossovers will be named by combining the letters GX with a number. Genesis is initially sold in South Korea, China, the Middle East, Canada and the US, followed by Europe and the rest of Asia.
