Ford brand history. History of Ford

Ford brand history. History of Ford

30.07.2019

"Ford Motor" (Ford motor company), American car company specializing in the production cars brands "Ford", "Mercury", "Lincoln", trucks, various agricultural machinery. Ford owns Jaguar. The headquarters is located in Dearborn (Michigan), near which was once the farm of Henry Ford's parents.

The company was founded by Henry Ford in 1903 and, according to the idea of ​​its creator, was immediately intended for the production of a mass cheap car. Initially, this was the "A" model, in 1908 it was replaced by the "T" model, dubbed "tin Lizzy" by cartoonists. The success of the new model was so great that the ever-expanding Ford factories could not cope with orders. In the first year of production of this model, 10,660 cars were sold, which broke all records in automotive industry that time.

At Ford Motor in 1913, for the first time in the world, a method of standardizing interchangeable parts of products and a conveyor technology for assembling automobiles were introduced in production, which made it possible to raise labor productivity by 40-60% in just one year. At the same time, the wages of workers and employees increased so that they exceeded the industry average twice. Enterprises are introducing an eight-hour working day. By the middle of 1914, 500,000 Model Ts had been produced; by 1923, every second car in America was made at Ford Motor factories.

In the 1920s and 1930s, Ford Motor actively opened branches in many countries of the world, including cooperating with Soviet Russia (creating GAZ and AMO plants). Although Henry Ford was sharply negative about the October Revolution, he nevertheless believed that Russia had a great future if it embarked on the path of industrial development.

In 1922 Ford Motor acquired the Lincoln Company, which was entrusted to Edsel Ford. The older Ford's authoritarian management style becomes a favorite target of the leftist press, and Ford's refusal to tolerate unions in his factories sparks a campaign of real harassment. However, by the end of the 1920s, Americans were tired of the monotonous “T” model. Competitors from General Motors are breaking ahead, Ford Motor responds with the Ford A model, the popularity of which still lags behind Chevy and Buicks.

The Great Depression of 1929 dramatically reduced car sales. Wages are cut in half.

In 1932 the beginning mass production V-shaped 8-cylinder engines. Ford motor Company becomes the first company to produce a monolithic eight-cylinder block. It will be many more years before Ford's competitors can mass-produce reliable V-8 engines. Meanwhile, the Ford car and its reliable engine became a favorite of practical Americans. An assembly plant was opened in Cologne.

Comparatively successful was the Mercury line of cars, launched in 1938. The company is nominally run by Edsel Ford, but his authority cannot be compared to that of his father. Business begins to stagnate, which lasted until the outbreak of World War II, when military orders improved things.

From 1942 to 47 production civil vehicles stopped abruptly, because the company directed all its efforts to military needs. The gigantic wartime program started by Edzel Ford produced 8,600 four-engined V-24 Liberator bombers, 57,000 aircraft engines, and more than a quarter of a million tanks, anti-tank mounts, and other military equipment in less than 3 years.

After the short reign of old Ford (Edsel died in 1943), in 1945 power passed to Henry Ford II, who inspired new life to the company.

Ford Jr. reorganizes the recruitment system, uses brainstorming methods known to him from the war to develop the firm's strategy, inviting a group of system analysts.

In 1949 Ford Motor Company sells approximately 807,000 vehicles, increasing its profit from $94 million (the previous year) to $177 million and reaching its highest sales since 1929. Henry Ford II's post-war reorganization program quickly restored the company's health. The result was the construction of 44 manufacturing plants, 18 assembly plants, 32 warehouses of spare parts, two huge test sites and 13 engineering research laboratories in the US.

The launch of the Thunderbird series in 1955 and the now classic Mustang strengthened the financial position Ford Motor. The attractive 1965 4-seater Mustang became America's darling. In the first 100 days, 100,000 of these cars were sold. Total sales for the year were 418,812 vehicles, generating $1 billion in profits for the company.

In 1968, the first 1.6-litre Escort Twin Cam launched its racing career, successfully opening the season and winning circuits in Ireland, the Danish Tulip, the Austrian Alps, the Acropolis and the Scottish Rally for eight weeks. By the end of its first season, the Escort had won the famous 1000 Lakes Rally in Finland, helping Ford secure a strong position in the World New Car Rally Championship. System implementation electronic control vehicle speed. Models with the Twin Cam Escort design continued to win worldwide in 1969 and 1970.

Very common in the 1970s and 1980s, Western European ford model Taunus/Cortina. The production of the station wagon (Kombi) Ford Taunus / Cortina family began back in 1970 (in Germany, models called Taunus have existed since the 63rd). The car was produced in almost all of the then European Ford plants, and the name Cortina was given to the English version with "right-hand drive". In January 1976, the second-generation Taunus/Cortina model, substantially redesigned, went into production.

Since 1976, with the start of production of Ford Econoline E-series hooded cargo-passenger models new generation began to use elements of the chassis, engines and transmission, similar to the SUVs and pickups of the F series. In 1992, they brought to the market new scale comfortable 7-, 8-, 12- and 15-seater all-metal minibuses and four-door vans with a body.

The Fiesta family has existed for over 20 years - the first generation appeared in 1976. The life path of models current generation, which began on Geneva Motor Show-89, approaching sunset. For 11 years, the Fiesta family has undergone a serious restyling twice (in 1995 and 1999), thanks to which it remains quite modern to this day.

Crown Victoria is one of the most popular models in the USA (in the police, taxi, rental, secondary market). Manufacturing in Canada. The debut of the model took place in 1978. The new generation of the car was released in December 1990. Update appearance - 1998.

The 1980 Bgonco full-size station wagon was an all-wheel drive pickup truck with a shortened base. The cross-country ability turned out to be quite high, so the model remained popular for a long time (in particular, in Alaska), even after the appearance of more modern models. Vgopso became in the first half of the 1990s one of the leaders in Russian market among used cars of this type. In 1990, the Vgopso models were replaced by more practical five-door Ford station wagons explorer.

Ford Escort It is produced in the USA and Europe, as well as in Argentina in three body styles: a five-seater sedan, a five-door station wagon and a ZX2 coupe. A generation of front-wheel drive European Ford Escort (Mod. 80) with a transverse engine was introduced in August 1980. Production American Ford Escort and Mercury Lynx continued until the summer of 1990. They were replaced by models developed on the platform Japanese Mazda 323. In January 1995, the design of the car was improved, a 4x4 version with a 1.6 liter engine appeared (in 1997, the production of the 4x4 model was discontinued). In 1998, a convertible was introduced.

In September 1982, models of the rear-wheel drive Sierra family with five-door hatchback and station wagon bodies (Kombi) appeared on sale, and the start of production of a three-door all-wheel drive model(XR4x4) with a 2.8-liter V6 engine was postponed until September 1983.

In November 1986, the launch of the 4x4 version Ford Scorpio. At the very end of 1991, a presentation roomy station wagon Scorpio Turnir. In the summer of 1998, the production of Scorpio was stopped, and the European branch of Ford decided to make the Mondeo model the flagship of the company.

Since the mid-1980s, Taurus has been produced. This model was named Car of the Year 1986, and in 1987 it became a bestseller in America. Streamlined cars with futuristic design beautiful names Taurus and Sable, became a major milestone on the transition path Ford to the production of a new generation of cars of the 80s - economical (in full compliance with the standards established by Congress), high-tech and aesthetically perfect.

In the same year, the purchase of a 75% stake in Aston Martin-Lagonda took place.

The purchase of the Jaguar company in 1990 further increases the range of Ford models, which in terms of comfort are in no way reminiscent of the “tin Lizzie”, and a year later for release multi-purpose vehicle Ford Galaxy created joint venture with the German corporation Volkswagen.

The company is open to innovation and change; it is interesting that Ford Motor, a pioneer in the introduction of the conveyor, is the first among large corporations and abandoned it, since modern workers are more productive in doing work in which there is an element of independent creativity.

The Ford Explorer, which debuted in January 1990, sits between competing Blazer models and Tahoe, and for many years has been the best-selling among all SUVs in the North American market (about 400 thousand per year). The debut of the new generation Explorer in the 2001 model year.

In 1993, the Ford Mondeo was released and immediately set new safety standards in its class. The very next year, this car was recognized as the Car of the Year in Europe and became a favorite among buyers. For 1994, the Windstar minibus was also new. In the same year, the purchase of the remaining shares of Aston Martin-Lagonda took place.

Ford Windstar was first shown in January 1994. In 1998, the model was restyled. Produced in Canada.

The first show of the Ford EUROPE Galaxy took place in February 1995 in Geneva. At the Geneva Motor Show 2000 was presented modernized model with updated design.

In 1996, the 250 millionth car rolled off the assembly line of the company. The implementation of the Ka model has begun.

Ford Europe Puma, sports coupe small class, created on the basis Ford Fiesta, was first presented at the Geneva Motor Show in March 1997.

FORD Focus, for a long tradition bearing the name of Turnier. The European premiere of the hatchback took place in early 1998 in Geneva.

In 1998, Ford Motor Company becomes the 2nd largest manufacturer of passenger cars and trucks in terms of total.

In 2000, an international jury of 126 automotive journalists, summing up the results of the unprecedented competition "Car of the Century" ("Car of the Century"), chose the legendary Ford T. Tin Lizzie ("Tin Lizzie") became the "Machine of all times and peoples" car, the assembly of which was established on the assembly line on a massive scale. New method made it possible to start large-scale production of machines, improve their quality and sharply reduce the cost. It was the conveyor assembly that made the car a means of transportation accessible to everyone. And the first in a series of truly serial cars was the Ford model.

Compact Ford SUV The Escape was first shown as a prototype in January 2000 in Detroit. The development was carried out jointly with Mazda. Car production is carried out at a plant in Kansas City.

Ford EUROPE Maverick, compact all-wheel drive SUV, European equivalent Ford Escape. Since 2000, it has been produced jointly with Mazda on the basis of the Mazda Tribute. New Ford Maverick combines the characteristics of an SUV and a road car.

2001 - the company introduces fundamentally new model Ford Mondeo. Its appearance can be considered a revolutionary event. This car, developed by the European division of Ford Motor Company, was created on the basis of fundamentally new design technologies. The essence of this technical revolution- in powerful software product, called SZR, which is a complex of computer design systems, computer-aided design and an extensive information database.

Today Ford Motor Company has its own production, assembly and shopping centers in 30 countries of the world. The company annually produces millions of cars, trucks and tractors and is a leader automotive sales outside North America. Ford Motor Company sells over 70 various models cars around the world, produced under the brands Ford, Lincoln, Mercury, Jaguar and Aston Martin. The company also has a stake in Mazda motor corporation And Kia Motors n.Corporatio

In the "big three" of the American automobile business, Ford Motor occupies an honorable second place in terms of sales.

Ford Motor Company is a famous American automobile company. It ranks 4th in the world in terms of sales over the past hundred years. Currently, the company has offices in more than 60 countries around the world. Often, motorists have a question: "Which country is the country of manufacture of Ford?" Most of the company's cars are produced at factories located in the US and Europe.

Company Founder

The company is named after its founder, Henry Ford. He was born July 30, 1863. His parents were simple farmers. From childhood, Henry was fond of technology. The boy figured out how to simplify hard farm work with the help of various mechanisms. One day, Henry was thrown from the saddle by a young stallion. From that day on, his goal was to create a safe means of transportation. At the age of 16, the young man moves to Detroit and gets a job in electric company. For twenty years, a simple mechanic manages to become a chief engineer. In his spare time, Ford was engaged in the development of the car. When these works were completed, Ford quit and began looking for investors to create an automobile company.

The American automobile manufacturer Ford is one of the main market leaders. For more than a century of existence, this auto giant has created dozens of different models of cars. All American car brands this manufacturer distinguished by reliability and affordable price for the resulting high quality.

Ford - brief information about the company

Every boy knows where Ford is produced. Henry Ford founded his automobile enterprise in America in 1903. About thirty thousand dollars the creator received from investors to create a company. In history, the name of this brand is inscribed for centuries. Since this is the first car in the world assembled on an assembly line. It is not easy to say where Ford is assembled. The fact is that the company has factories in the most different countries peace. Concerning Russian Federation, then here the cars of this brand are assembled in Kaluga. There are also enterprises in Brazil, Argentina, China and other countries. Ford also owns American car brands such as Lincoln and Mercure. The management of this automobile company is now carried out by Alan Mulally.

Ford - models overview (list of the best)

Throughout its existence, a huge number of cars have been produced under the Ford brand. The best-selling brands are:

  • F-Series is a full-size pickup truck. This car produced from 1948 to this day by Ford. Country of manufacture - America. The car of this model is the best-selling car in the history of the automotive industry. Throughout its history, it has been purchased more than thirty million times.
  • Escort- successful car from Ford brand. Country of manufacture - America. There was also a division in Europe. This car has been assembled for thirty-five years. Since 2003, the car of this model is no longer produced. Over the entire period of the existence of this brand, Ford has sold twenty million copies of the Escort.
  • Fiesta- bright representative B-class cars from Ford. Producing countries - America, Brazil, China, Thailand and others. The model has existed since 1976, now it is also being produced. The number of copies sold reaches thirteen million units.
  • Focus is a series of cars launched in 1998 in America. In 1999 to the countries Ford manufacturers added Russia. In total, the company has sold more than nine million cars of this model. Half a million of this amount falls on Russia. According to 2010 data, Russians purchased Ford Focus more than any other car.
  • mustang- legendary car of this brand. Its release started in 1964 and continues to this day. He differs beyond powerful engine. In total, this car was sold nine million times.

F Series

Ford F-Series - iconic american brand machines that have existed for seventy years. Throughout the existence this brand has been extensively modified and improved. At the moment, there are thirteen series of this car. From the moment of creation and until 1955, the design of the F-Series did not change at all. The transmission has been changed. If at first it was three-stage, then it became already five-stage. Also, the manufacturer constantly sought to increase the carrying capacity of the pickup truck. Significant changes occurred in the sixth generation. The radiator grill has been modified. The headlights were changed from round to square. The body began to be made of more durable metal with anti-corrosion coating. In the eighties, the truck received a more acute-angled shape and a new automatic box gears. Now the car of this brand is made of high-strength aluminum alloys, has an economical engine and active aerodynamics.

Escort

For all the time of its existence, the car was produced in five generations. Initially, the car had the following characteristics:

  • Drive - rear.
  • Engine - gasoline, designed for 1.1 liters. and 1.3 l.
  • Body type - sedan and station wagon.
  • Options - standard, deluxe and super.

After numerous changes, the car's engine was enlarged. The last series was produced with a gasoline engine capacity of 1.3, 1.6, 1.8 liters. and two liter. It also became possible to purchase models with diesel engines 1.8 l. As for body types, Escort began to be created not only in the form of sedans and station wagons, but they also introduced a convertible and a hatchback.

Fiesta

The first Fords of this brand were presented in two bodies - a hatchback (3 doors) and a van (2 doors, without windows and seats in the rear). The body was made of sheet steel. The hood of this car opened forward. Brake system the Fiesta had a diagonal and dual circuit. The brakes were strengthened by special pneumatics. The front axle was equipped disc brakes, the rear had drum brakes. The drive for this model is original form was front wheel drive. The first configurations came exclusively with gasoline engines from 1.0 l. and 1.1 l. gearbox in this car was mechanical.

Over the years, the car has undergone significant changes. Now it can be bought in a variety of engine types ranging from 1.25 liters. and ending with two-liter. The brakes are now disc brakes for all axles. Externally, the car has become more massive and safer than its predecessors.

Focus

This model differs in compactness, external attractiveness and profitability. In Russia, this model is very fond of. The car has the following characteristics:

  • Three body styles including sedan, hatchback and station wagon.
  • At the base lies latest platform C2.
  • Has a panoramic roof.
  • Headlights - LED.
  • Eight-speed gearbox with rotary shifter.
  • Two types of engines - three-cylinder gasoline and four-cylinder diesel.

In the latest model, the car is already assembled in Germany. It is also planned to launch in China. As for Russian factories, they still do not have information about the assembly of the new model. It is worth noting that in all generations the Ford Focus has good level safety, which makes it very popular among buyers. Perhaps it was this indicator that made Russians fall in love with a car of this brand so much and made it the best-selling passenger car in Russia in 2010.

Mustang

This car is relevant for all times, as it is considered an absolute classic of the American automobile industry. Cars of the latest series are distinguished by a stylish futuristic design. IN minimum configuration it has a four-liter engine and a power of 210 hp. With. In his maximum configuration the engine reaches a power of five hundred and fifty liters per second. The engine in this case is 5.4 liters. The transmission is both manual and automatic. This car was created after a deep analysis of the needs of customers and has become the favorite of millions. Initially, they wanted to call it "Panther" and even developed the appropriate symbols, but at the last moment the management decided to use the bright and catchy name "Mustang".

The main production of which is located in America. It produces not only cars (Mercury, Ford, Lincoln), but also trucks and various agricultural machinery.

The history of Ford is unequivocally connected with its discoverer, director and simply brilliant man Henry Ford.

The stage of the company's birth from 1900 to 1920

The location of the company is a small factory specializing in the production of carriages. One of the first significant achievements of Henry Ford is a sidecar for carrying passengers, called "Model A". Her work was carried out at the expense of, the power of which was eight horsepower.

The car was considered the most perfect of all present on the market. The ease of its control attracted even the most demanding gentlemen. For the next five years, Henry Ford was engaged in a constant increase in the production of this type of transport. This served as a significant impetus. Wheelchair models are constantly being upgraded and improved. However, many of them have not gone beyond the experimental level.

Henry Ford's company made a huge breakthrough in 1911. The newly created by the brilliant designer car "Iron Lizzy" became available to a huge number of the population. The second name of the car is "Model T". In the auto industry, such a modification enjoyed a special and. The price component for the "Model T" fluctuated within two hundred and sixty dollars. Approximately 11,000 pieces of equipment were sold during the year.

Mass production of cars begins precisely after the appearance of the Iron Lizzy on the car market, and the demand for personal vehicles began to gain incredible momentum.

Parallel to production famous model some are being developed. Among them are ambulances, pickup trucks, small buses and vehicles for the transport of goods.

In order to meet significant consumer demand, Henry Ford for the first time switched to conveyor production. At the same time, the work of each participant in the process has a narrow focus, forces are not scattered to perform several phases of the process at once. The moving conveyor has literally revolutionized the automotive industry..

Second stage of development from 1920 to 1940

The rhythm of people's lives was constantly increasing, as was the production capacity of the company. Developers worked day and night on new inventions that would meet all the requirements of the population.

1932 was marked by the release of a monolithic eight-cylinder V-shaped power unit. The Ford company became a pioneer in the creation of such equipment. with this engine for a long time were a priority for a huge number of Americans.

On the video - the history of the Ford brand:

Two years later, the modified power unit appeared on many trucks.

In the same period, buyers begin to think about the safety of the car. This question becomes relevant for Henry Ford. The company's factories begin to produce safety glasses. The risks of harm to the human body are constantly minimised. A large part of the company's policy is based on ensuring safety for both the driver and passengers.

People's love for the Ford brand is growing exorbitantly. Cars occupy their cell in America, as well as in Russia and Europe. are considered truly popular.

The period from the forties to the sixties

In the early forties, the company put all its strength and power into the creation of a specialized military equipment. Production civilian vehicles was temporarily suspended.

During the period of hostilities, the Ford plant produced 57,000 aircraft engines, 86,000 B-24 Liberator bombers, and 250,000 tanks.

In 1945, Henry Ford, after long and fruitful years, retires. He transfers all his rights to his grandson Henry Ford Jr. In 1947, the founder of a well-known company dies on his own estate. At that time he was 83 years old.

However, the company under the leadership of the grandson is still thriving. It was introduced in 1949 at the New York Auto Show. She had a number of features:

  • independent front suspension;
  • smooth side panels;
  • rear side windows able to open.

The standard of the future automotive design was the integration of wings and bodywork. The sale of these cars was a huge breakthrough in the life of the company. The volume of units sold exceeded .

The company's profits began to rise at an accelerated pace. Accordingly, production capacities began to expand: new factories, laboratories, test sites appear.

The company is moving into financial business, studies the features of insurance. Expands its activities in the electronics and space technologies. To date, the shareholders of Ford Corporation are 700 thousand people..

Period from 1960 to 1980

The main direction of the corporation in the sixties was youth. Production is dominated by available sports cars with a modern and creative design.

Period since 1980

During this period, the competitiveness of other manufacturers increases significantly. To stay afloat, the corporation begins to practice the implementation the latest technologies not only in passenger cars, but also in other industrial areas.

The main goal of designers is to create a world leader for executive class. Average price segment also did not go unnoticed.

To demonstrate all its capabilities, Ford produces two models: the Mercury Sable and the Ford Taurus. Every detail in the cars is absolutely perfect. As a result, the Taurus became the 1986 car of the year. In the late eighties, both cars underwent crushing. All of America was kneeling before them.

The subsequent innovative models were the Ford Mondeo and the globally restyled Mustang. Galaxy minivans and F-series pickups appeared in Europe.

The main credo of the company: "While reducing production costs, achieve continuous improvement its products."

In our time, the Ford brand has earned recognition around the world. More than seventy are produced by factories. Among them are the most famous: Lincoln, Ford, Jaguar, Aston Martin.

The Ford company, in addition to its own numerous productions, has a significant number of shares in the Kia Motors Corporation and Mazda Motor Corporation.

The leaders of the American company do not stop there and are constantly working to improve their capabilities.

general information

Ford Motor Company is an American automobile company specializing in the production of Ford, Mercury, Lincoln passenger cars, trucks, various agricultural machinery. Ford owns Jaguar.

The headquarters is located in Dearborn (Michigan), near which was once the farm of Henry Ford's parents.

Corporation History

The company was founded by Henry Ford in 1903 and, according to the idea of ​​its creator, was immediately intended for the production of a mass cheap car. Initially, this was the "A" model, in 1908 - the "T" model, dubbed "tin Lizzie" by cartoonists. The success of the new model was so great that the ever-expanding Ford factories could not cope with orders. In the first year of production of this model, 10,660 cars were sold, which broke all records in the automotive industry of that time.

In Ford Motor in 1913, for the first time in the world, a method of standardizing interchangeable parts of products and a conveyor technology for assembling cars were introduced in production, which made it possible to increase labor productivity by 40-60% in just one year.

By the middle of 1914, 500,000 Model Ts had been produced; by 1923, every second car in America was made at the Ford Motor factories.

In 1922, the Ford Motor Company acquired the Lincoln Company, the management of which was entrusted to Edsel Ford. The older Ford's authoritarian management style becomes a favorite target of the leftist press, and Ford's refusal to tolerate unions in his factories sparks a campaign of real harassment. However, by the end of the 1920s, Americans were tired of the monotonous “T” model. Competitors from General Motors are breaking ahead, Ford Motor responds with the Ford A model, the popularity of which still lags behind Chevy and Buicks.

The Great Depression of 1929 drastically reduced car sales. Wages are cut in half.

In 1932, the beginning of mass production of V-shaped 8-cylinder engines. Ford Motor Company becomes the first company to produce a monolithic 8-cylinder block. The Ford car and its reliable engine have become the favorites of practical Americans.

The line of Mercury cars, launched in 1938, was successful. The company is nominally run by Edsel Ford, but his authority cannot be compared to that of his father. Business begins to stagnate, which lasted until the outbreak of World War II, when military orders improved things.

From 1942 to 47, the production of civilian vehicles stopped abruptly, as the company directed all its efforts to military needs.

After the brief reign of old Ford (Edsel died in 1943), power passed to Henry Ford II in 1945, who breathed new life into the company.

Ford Jr. reorganizes the recruitment system, uses brainstorming methods known to him from the war to develop the firm's strategy, inviting a group of system analysts.

In 1949 Ford Motor Company sells approximately 807,000 vehicles, almost doubling its sales. Henry Ford II's reorganization program quickly restored the health of the company. The result was the construction of 44 manufacturing plants, 18 assembly plants, 32 parts depots, two huge test sites, and 13 engineering and research laboratories in the United States.

The launch of the Thunderbird series in 1955 and the now classic Mustang strengthened Ford Motor's financial position. The attractive 1965 4-seat Mustang became America's darling. In the first 100 days, 100,000 of these machines were sold.


In 1968, the first 1.6-litre Escort Twin Cam launched its racing career, successfully opening the season and winning circuits in Ireland, the Danish Tulip, the Austrian Alps, the Acropolis and the Scottish Rally for eight weeks. By the end of its first season, the Escort had won the famous 1000 Lakes Rally in Finland, helping Ford secure a strong position in the World New Car Rally Championship.

The Western European model Ford Taunus / Cortina was very common in the 1970s and 1980s. The production of the station wagon (Kombi) Ford Taunus / Cortina family began in 1970.

Since 1976, with the start of production of Ford Econoline bonneted passenger-and-freight models E-series new generations began to use chassis elements, engines and transmissions similar to SUVs and pickups of the F series. In 1992, a new range of comfortable 7-, 8-, 12- and 15-seater all-metal minibuses and four-door vans with a body was introduced to the market.

The Fiesta family has been around for over 20 years - the first generation appeared back in 1976. The life path of the current generation models, which began at the Geneva Motor Show-89, is approaching sunset. For 11 years, the Fiesta family has undergone a serious restyling twice (in 1995 and 1999), thanks to which it remains quite modern to this day.

Crown Victoria is one of the most popular models in the USA (in the police, taxi, rental, in the secondary market).

The 1980 Bgonco full-size station wagon was an all-wheel drive pickup truck with a shortened base. The cross-country ability turned out to be quite high, so the model remained popular for a long time (in particular, in Alaska), even after the appearance of more modern models.

The Ford Escort is produced in the US and Europe, as well as in Argentina in three body styles. Production of the American Ford Escort and Mercury Lynx continued until the summer of 1990. They were replaced by models developed on the platform of the Japanese Mazda 323.

In September 1982, models of the rear-wheel drive Sierra family with five-door hatchback and station wagon bodies (Kombi) appeared on sale, and the start of production of a three-door all-wheel drive model (XR4x4).

In November 1986, the launch of the 4x4 version of the Ford Scorpio. At the very end of 1991, the presentation of the roomy station wagon Scorpio Turnir took place. In the summer of 1998, the production of Scorpio was stopped, and the European branch of Ford decided to make the Mondeo model the flagship of the company.

Since the mid-1980s, Taurus has been produced. This model was named Car of the Year 1986, and in 1987 it became a bestseller in America. The streamlined, futuristic-looking cars, beautifully named Taurus and Sable, were a milestone in Ford's transition to a new generation of 1980s vehicles that were fuel-efficient, high-tech, and aesthetically perfect.

In the same year, the purchase of a 75% stake in Aston Martin-Lagonda took place.

The purchase of Jaguar in 1990 further increases the range of Ford models, which in terms of comfort do not resemble the “tin Lizzie”, and a year later, a joint venture with the German Volkswagen corporation was created to produce the Ford Galaxy multi-purpose car.


The company is open to innovation and change; it is interesting that Ford Motor, the pioneer in the introduction of the assembly line, was the first among large corporations to abandon it, since modern workers are more productive in doing work in which there is an element of independent creativity.

In 1993, the Ford Mondeo model was released, which immediately set new safety standards in its class. The very next year, this car was recognized as the Car of the Year in Europe and became a favorite among buyers.

In the same year, the purchase of the remaining shares of Aston Martin-Lagonda took place.

The Ford Windstar was first shown in January 1994. In 1998, the model was restyled. Produced in Canada.

The first show of the Ford EUROPE Galaxy took place in February 1995 in Geneva. At the Geneva Motor Show 2000, a modernized model with an updated design was presented.

In 1996, the 250 millionth car rolled off the assembly line of the company. The implementation of the Ka model has begun.

The Ford EUROPE Puma, a small sports coupe based on the Ford Fiesta, was first introduced at the Geneva Motor Show in March 1997.

Ford Focus, which by a long tradition bears the name Turnier. The European premiere of the hatchback took place in early 1998 in Geneva.

In 1998, Ford Motor Company becomes the 2nd largest car and truck manufacturer in the world in terms of total.

In 2000, an international jury of 126 automotive journalists, summing up the results of the unprecedented Car of the Century competition (“Car of the Century”), chose the legendary Ford T. which was established on the assembly line on a massive scale. It was the conveyor assembly that made the car a means of transportation accessible to everyone. And the first in a series of truly serial cars was the Ford model.

The Ford Escape compact SUV was first shown as a prototype in January 2000 in Detroit. The development was carried out jointly with Mazda. Car production is carried out at a plant in Kansas City.

Ford EUROPE Maverick, a compact four-wheel drive SUV, the European analogue of the Ford Escape. Since 2000, it has been produced jointly with Mazda on the basis of the Mazda Tribute. The new Ford Maverick combines the hallmarks of an SUV and a road car.

2001 - the company introduces a fundamentally new Ford Mondeo model. Its appearance can be considered a revolutionary event. This car, developed by the European division of Ford Motor Company, was created on the basis of fundamentally new design technologies. The essence of this technical revolution is in a powerful software product called SZR, which is a complex of computer design systems, computer-aided design and an extensive information database. One of the latest models presented by the company is the Ford Focus Coupe-Cabriolet.


Today, Ford Motor Company has its own production, assembly and sales centers in 30 countries around the world. The company produces millions of cars, trucks and tractors every year and is the world's number one automotive sales leader outside of North America. Ford Motor Company sells more than 70 different models of cars around the world, produced under Ford brands, Lincoln, Mercury, Jaguar and Aston Martin. The company also has a stake in Mazda Motor Corporation and Kia Motors n.Corporatio

In the "big three" of the American automobile business, Ford Motor occupies an honorable second place in terms of sales.

Ford in Ukraine

Official distributor ford cars in Ukraine - Winner Imports Ukraine (Winner Imports Ukraine), which was one of the first to work in Ukrainian automotive market as an official distributor.

In 1991 one of Ford executives offered Ivan Ginyansky, the owner of Winner dealerships in Delaware and Pennsylvania (USA), to open another one in Ukraine. The prospect of helping Ford create a dealer network in Ukraine interested Ginyansky.

In late 1992, Winner was appointed as the official distributor of Ford Motor Co. in Ukraine. Dealerships were opened and service centers throughout the territory of Ukraine.

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