Let's talk about how the market has changed secondary cars 2018 compared to the 2017 market. A little more than six months have passed, but it is already possible to sum up the first results.
Market segment
2017: The B-class is invariably in the lead (about a third of all resold cars). Leaders - Focus and Solaris. The second place in sales and purchases is occupied by crossovers, SUVs. The rating is headed by CR-V. Closes the top three C-class, led by Toyota Corolla.
2018: Focus in body 2 noticeably broke away from Solaris. "Silver" is also in the CR-V. And the third place is still with Toyota, but already with Kamry.
Let's summarize. The class situation does not change. B-class remains the most affordable. The leaders among the models have changed a little, but the brands have remained the same.
Car age
Compared to 2017, the scales of car enthusiasts' preferences when choosing a used car have swung towards slightly younger cars. Let's visually show the age categories in descending order of popularity:
2017: Cars of 2007-2009 are popular - more than 40% of all cars sold. Demanded model - Toyota Corolla of 2008 of release. Next comes the 2012 F Focus. 3rd and also 4th place - Solaris different years release.
2018: 34% of all resold cars are between 6 and 10 years old. Leader - Focus 2012. In the next age category, the 2007 Corolla is in the lead. Less popular are the VAZ Priora and Grant. The four closes Corolla 2016 release.
Let's summarize. As we can see, in 2018, the age range of cars has become wider and motorists have become more willing to take older cars.
Price
For clarity, we place price ranges in descending order of popularity in 2017 and 2018:
- from 300 to 600 tr.
- 0.6 - 1 million rubles
- up to 300 tr.
- 1 - 1.5 million rubles
- more expensive than 1.5 million rubles
Price ranges have not changed, their popularity has not. Let's talk about the leaders of price categories.
2017: 36% of resold cars cost between 300-600 thousand rubles. Leader - Focus 2012 onwards with an average mileage of 88 thousand and a price of 510 thousand rubles.
The next leader is the 2013 Grant for 245 thousand rubles with a mileage of 73 thousand kilometers.
The fourth place belongs to Camry 2012 for 1.054 million rubles, with a mileage of 94 thousand km.
The top five is closed by the Land Cruiser 2008 with a mileage of 150 thousand km at a price of 1.85 million rubles.
2018: 35% of cars sold cost 300-600 thousand. Leader - Focus of the same year, but already at a price of 490 thousand rubles and with a mileage of 93 thousand km.
The third place belongs to Priora 2011 worth 230 thousand wooden ones, with a mileage of 109 thousand km.
next leader price category- also Camry, but 2012 at a price of 1.3 million rubles, with a mileage of 102 thousand.
Fifth place for Toyota Land cruiser 2008 with a mileage of 160 thousand at a price of 1.8 million.
Let's summarize. We observe the constant interest of the buyer in the Foci of 2012 - the car is reliable, it runs back without serious breakdowns for a long time. Camry in the range from 600 thousand to 1 million is getting younger and adding in price. Among budget cars stable leadership VAZ models. Category more than a million rubles an interesting situation: in 2018 we see a Camry with the same year of manufacture, with increased mileage, as well as the price. Apparently, the demand for them is very good, since the price only grows with age. Leadership in the category over 1.5 million rubles remains Toyota Land Cruiser 2008, even the price with mileage has changed quite a bit.
Popular brands
For clarity, here are the TOP 10 brands of used cars in Russia in the middle of 2017 and 2018, according to Autostat:
We observe that the first five and the last two have not changed at all. Shuffled only the middle of the rating - american stamps, European and Asian.
2017: The Russian Lada has sold 558,000 cars across the country. The Russians also bought 228,000 used Toyotas and 109,000 Nissans. Slightly fewer cars were bought by Hyundai brand - almost 90 thousand units, as well as Chevrolet - 87.7 thousand copies. Despite the frenzied popularity of Focuses, Ford is only 6th in the ranking with 79.5 thousand resold cars.
2018: By the end of May 2018, the Russians bought 538,000 used Lads. Toyota was bought much less often - only 232 thousand cars found new owners. The indicator of the Nissan brand is 114 thousand units. Our compatriots also bought 100,000 Hyundai cars and 91.3 Chevrolets. Ford has already slipped to 7th place with 81,000 units.
Summary
We are seeing a steady increase in car resales - the figure has grown by almost 30,000 units. Moreover, all the leading brands were resold more often, except for AvtoVAZ. Russian brand, on the contrary, is losing popularity among Russians - our cars were bought this year by 20,000 less than in the same period last year. Korean Hyundai and KIA have increased by 11,000 units. Apparently, a new portion of used Solaris and Rio arrived in time. Other foreign brands show less growth. But despite the positive shifts in resale, foreign cars are still noticeably inferior to Russian models - the difference between the numbers of the first and second places in the rating is almost 100%.
Popular Models
The top 10 models of Russians also remained virtually unchanged:
2017: For the first 5 months of 2017, the Russian used "four" sold 60.5 thousand copies. 5 thousand less - "seven". Focus is next with an indicator of 50 thousand pieces. Also, the Russians bought 46.5 thousand "ten" and 40 thousand Prior. Corolla is only in sixth place, Solaris is in ninth. Rio closes the top ten.
2018: This year, the Russians have already resold 57.8 thousand VAZ-2114s. 6 thousand less - Focuses. Next location in the ranking of the VAZ-2107 with an indicator of almost 50 thousand units. Next, with a difference of 31 copies, are the VAZ-2110 and VAZ-2170. Again, the sixth place at the Corolla, Solaris rose to eighth.
Let's summarize. There is a decline in the resale of VAZ as a whole, less popular this year is the invariable leader of the rating - "fourteenth". The same trend is observed in the rest Russian models. But sales of foreign cars are growing! Small progress in Corolla and Focus, but Solaris and Rio surprises - for the year the figure increased by 7 thousand copies. Because in the ranking by models Russian auto industry wins only the number of models.
conclusions
The first half of 2018 brought some new products to the secondary car market. Our compatriots prefer proven brands and models, except that they take fresher ones. We can say with confidence that the trend will continue until the end of the year. The level of prosperity is growing very slowly, and there are fewer people who want to take credit obligations. Therefore, in general, it seems that the car market practically does not change. But the cars will be 3 years old, and again thousands of car owners will rush to sell them. The resource has not yet been developed, serious damage often just to come.
Got something interesting for yourself? Have something to add to our rating? Put an asterisk at the bottom of the article and leave your comments.
"You can't sell if people don't want to buy."
Akio Morita.
Have you ever thought before buying a car about what? Do you know that there are fast-selling cars and illiquid?
Have you ever wondered why iPhones are the top sellers, while, for example, the once popular Nokia products went into oblivion, completely losing market share? The thing is that at one fine moment, no one needed Nokia phones.
Naturally, Nokia faced a financial collapse due to falling demand. Or have you ever wondered why Toyota cars bought all over the world, which allows Japanese brand several years to be the world leader in sales?
We won't go into details about why Apple or Toyota products are so popular all over the world. Today we are not talking about that. Briefly, if there is successful sales any product, it means a steady demand for products. If the demand is high, then this or that product arouses the interest of the public and meets some of its needs and criteria, on which the final choice of the consumer depends.
For example, main criterion the choice of this or that product on the market is the price / quality ratio. Accordingly, the products of these companies meet the needs of consumers as much as possible. The same goes for any other products that are available on the market today. Including used cars.
For example, why do you think some cars in the secondary car market are sold quickly enough, while others can “hang” on sale for a very, very long time? Moreover, what is most interesting, it can be absolutely the same car in value.
In fact, there are many reasons for this. After all, the car market lives by the same laws as any market complex goods(computers, digital equipment, etc.).
In addition, the liquidity of a used car on the market is also affected by its maintenance cost, the cost of spare parts and, as well as a number of other factors. For example, in our market there are very liquid used cars, which are quite easy to sell in any season. There are cars that, despite less liquidity, are still sold pretty quickly. There are also models that are not so easy to sell. And, of course, there are vehicles that can be sold for years, even if the price tag is lowered far below the market.
For many car owners. After all, the faster the buyer is on the car, the greater the demand for a particular model. Accordingly, the greater the demand, the greater the average market prices for a car. Also, the steady demand in the used car market for a certain model guarantees it a smaller loss of market value every year.
Unfortunately, like illiquid cars, models using most in demand in the market, from time to time lose their positions. But there is nothing surprising in this. Time flows, everything changes around, including the preferences / tastes / requests of motorists. It also changes economic situation in our country, where now people have begun to learn how to save on everything. Accordingly, rather quickly, Russian motorists fell out of love with cars with powerful engines, giving preference to low-power cars.
So, as you can see, buying a new or used car today, which will be the least, is very difficult due to the constant change in the situation on secondary market. Naturally, guessing which car can be sold in a short time in 5-7 years is almost unrealistic.
True, it is worth noting that the list of the fastest-selling cars in our market does not change so often, while the list of the worst-selling cars almost every day. Therefore, if you are planning to buy a car that you want to quickly sell in a few years, then you can safely choose the car that is liquid in the secondary market today.
We think that the situation will not change in the coming years. Fortunately, during the economic crisis, our car market has greatly narrowed and most car companies today have chosen to abandon the production of wide production line. This means that in the coming years, our used car market is unlikely to be replenished with new models that could affect the liquidity of today's popular cars.
Every year we conduct an analysis of the secondary car market in order to find out the brands of the fastest-selling cars. For analysis, we took the statistics of the Auto.ru portal, and also studied many thematic forums dedicated to various models presented on the Russian market.
Having made a selection of the most common brands, we have selected for you the final rating of the most liquid cars in the secondary market.
It should be noted that Auto.ru statistics are somewhat different from the information we received from automotive forums. Apparently, the information from the forums on the speed of the sale of a particular car is more reliable, since the data of the Auto.ru portal on the time of the sale of cars are averaged. It's like the average temperature in a hospital, because it includes broken cars, suspiciously cheap and cars with a very high price tag.
Nevertheless, we traditionally decided to summarize data from various sources on the Web and make our own calculations on the speed of sale of a particular car. Please note that our analysis did not include cars that are not popular on the Russian market, since data on their insignificant sales does not reflect a reliable picture of sales dynamics. The sale period includes averaged data for several last generations a particular model, as well as all engines and configurations. As a result, this is what we got according to the results of 2017.
Ranking of the fastest selling used cars in the secondary market (2017)
| Brand, model | How much can I sell for (days)* |
| Toyota Camry | 9 |
| Kia Rio | 9 |
| Ford Focus | 10 |
| Hyundai Creta | 10 |
| Toyota Corolla | 10 |
| Renault Logan | 11 |
| Kia Ceed | 11 |
| Lada Vesta | 12 |
| Opel Astra | 12 |
| BMW 3-series | 12 |
| Lada Largus | 13 |
| Hyundai Solaris | 14 |
| Renault Sandero | 14 |
| Honda Accord | 15 |
| Mazda 3 | 15 |
| Suzuki Grand Vitara | 15 |
| Toyota RAV 4 | 15 |
| Volkswagen Polo | 15 |
| Volkswagen Transporter | 15 |
| Kia Sportage | 15 |
| Volvo XC60 | 16 |
| Volkswagen Paasat | 16 |
| chevrolet cruze | 17 |
| Toyota Land Cruiser Prado / 200 | 17 |
| Kia Cerato | 17 |
| Hyundai Tuscon | 18 |
| Mercedes C-class | 18 |
| Volkswagen Golf | 18 |
| Renault Duster | 19 |
* Average data from auto trucks on the Internet and statistics from the Auto.ru website
What affects the quick sale of a car in the used car market
Many, of course, want the best car for themselves, not only in terms of cost, quality, reliability, economy, maintenance / repair costs, but also, of course, that their future car did not lose much in price in the secondary market, and also for a long time remained liquid. After all, it will depend on how quickly and for how much the owner will sell it in the future.
But have you ever thought about what can primarily affect the speed of selling a used car? Let's try to explain briefly.
Rare models and sports cars
I must say that, unlike the United States, where sports cars are liquid cars, in our country sports cars are illiquid vehicles, which can be sold for a very, very long time. Also, the sad fate of long sales awaits the owners of rare specific cars, especially luxury cars.
For example, if you own a Maserati Quattroporte, then get ready for the fact that your car will be “hanging” on bulletin boards for at least a few months. Moreover, by lowering the price tag below the market, you are unlikely to be able to speed up the search for a new car owner.
Unfortunately, such illiquid cars there are a lot of them on the Russian market. And it's not always the case.
Price
Of course, the liquidity of any car in the used car market is affected by its price. Nevertheless, many car owners often, for one reason or another, inflate the price tag on their car, hoping to get as much money as possible.
Especially prone to this are those owners who believe that their car is technically and external characteristics outperforms similar models in ads. Including often overestimate the cost of the owners of cars previously purchased on credit. Probably, in this way, many count at least successful sale compensate for the huge overpayments on the loan and spending on the CASCO policy. But it is naive to hope for this, since it is unlikely that you will be able to compensate for the costs associated with owning a car. Keep in mind that you will not sell the car for more than the market dictates.
Some car owners, putting up a car for sale, mistakenly overestimate the price tag, trying to at least partially justify their investments: retrofitting, tires, music, floor mats, antenna, tuning, etc. Unfortunately, you are unlikely to succeed, because your no one will appreciate investments in a car, since average market prices again rule the market. In most cases, people buy cars for market price or below. And rarely when transactions are carried out at prices significantly higher than the market.
Many car owners sometimes deliberately put inflated price tags on their cars, thus counting on bargaining. But they do not take into account the fact that not everyone understands pricing in the secondary market, and the raised price simply scares off potential buyers.
For those who want to learn more about how to competently sell on the secondary market, here are a few articles on this topic:
Also, here is another article that will tell you how to properly photograph a car for a sale announcement:
Vehicle equipment: equipment
Not the last role in the speed of sale of the car is played by its equipment. Today, despite the attractive price, a “naked” car can hang on the secondary market for a long time, while 5-7 years ago such cars were bought up like hot cakes. This is especially true of the car market of large Russian cities.
Today, people prefer to buy a well-equipped car. So if your car does not have the minimum equipment, then do not expect that by selling it you will be able to get a normal amount (near the average market value).
Including do not forget about gearboxes. Unfortunately, today there is a trend when people more often opt for cars with automatic transmissions. This is especially true for the market of large cities with dense city traffic, in which it is uncomfortable to drive a "mechanics".
But not all vehicles automatic transmission are in demand. It all depends on the model and brand. For example, today many people are still afraid of cars with robotic transmissions. Including many do not want to buy cars with CVTs, considering them unreliable units in modern industry. Although this is a myth, it is very difficult for motorists to convince the opposite.
And, finally, the liquidity of any car, of course, is affected by its engine size and power. After all, it depends on fuel consumption and size transport tax. Today, in contrast to the pre-crisis period, when our country was carelessly selling oil for $100, people are more likely to buy cars with small engines and no more than 150-200 hp. With.
Especially this trend was outlined after the country reached 35 rubles. And apparently, the fashion for small cars will gradually increase as the price of fuel rises.
True, for low-power cars with low-volume engines, the demand in our country is still small.
For example, the 1.6-liter engine is considered the most popular engine in our country. For some reason, the liquidity of cars with such engines is better than cars with 1.2- or 1.4-liter engines. Nevertheless, due to the increase in the size of the fuel excise tax planned by the government in the coming year, we should expect an increase in demand for small cars with a small capacity, since soon the prices for gasoline and diesel fuel will inevitably approach the mark of 50 rubles. for 1 liter.
And this, given the current standard of living and the level of wages in the country, will already hit the pocket of the majority of Russians, who, like Europeans, will be forced to gradually change to cars with small engines.
The popularity of the auto brand in the country
Each country has its own popular car brands. For example, in the US, brands and are the sales leader. In our country today, in addition to domestic Lada, Korean auto brands are also popular, but, for example, French automotive companies have been suffering losses in our market for many years due to low demand. But this is already a feature of our national tastes.
Apparently, motorists in our country at one point fell out of love with French cars.
So the liquidity of the car also depends on the popularity of the brand in our country. By the way, according to recent data, popularity in Russia domestic brand Lada grew up last years. In many ways, this was facilitated by the success of new AvtoVAZ models. The success of Lada Vesta is especially noticeable. Korean is also very popular in our country. car brands, which own a large market share in Russia. Among other things, Toyota has not lost its popularity, which our motorists traditionally love for high-quality and reliable cars.
luxury cars
It is no secret that they often cannot boast of special liquidity in the secondary market. Of course, this is primarily due to the cost of servicing cars in this class, their market value, insurance costs, fuel consumption and taxes.
Therefore, if you want to buy a premium car, you must be prepared not only for a large loss in the value of the car in a few years, but also for a long sale in the secondary market.
Repair and maintenance cost
Another factor that affects the liquidity of the car in the market. Today, when the cost of spare parts and components has increased significantly, when the real incomes of the population continue to fall, the cost of car ownership has become relevant more than ever, which is primarily associated with the cost regular maintenance and auto repair.
Sooner or later, any car owner has a question about selling it. To resolve it with maximum benefit, all factors that affect liquidity should be taken into account in advance.
What is liquidity?
In simple words, the liquidity of a car is the ability to quickly sell at a market price or with minimal losses.
It is impossible to accurately calculate liquidity, because at the time of the transaction, the decision of the buyer is influenced by too much a large number of factors to be taken into account. New car left the salon - minus 15% of the cost. Then minus 10% annually. You can only sell for more than you bought if you bought emergency car, restored and sold. This is a separate business.
However, some features that affect the resale value of a car are still worth exploring.
The impact of the appearance of the car on liquidity
Many car owners believe that if for resale they make redecorating cars, the buyer will think that they are hiding something. In fact, this is not the case, because appearance car is a key factor affecting its liquidity.
Often it is aesthetic defects that serve as an excuse for attempts to bring down the price. Therefore, before selling, it is better to bring the car to the best external condition possible.
Of all the colors, black is the best selling. There are alternative opinions on this matter, such as “girls like red” or “white and silver diverge just as well.” In fact, the situation is that black is the easiest to sell, neutral colors like white and silver are in second place, and bright cars are the worst sellers.
Influence of technical condition
You should not rely on the inexperience of the buyer and hope that he will not notice any technical shortcomings. It is better to solve all existing problems or report them immediately.
Appearance and technical condition- two main factors affecting the speed of sale of the car and its value. If you know that some machine parts need to be replaced, it makes sense to good condition at low price. This will significantly increase the cost of the sale.
Season influence
Convertibles sell best in summer.
Late autumn and winter - SUVs.
In the spring, the entire automotive market comes to life.
Influence of bundling
On market value is affected by the presence of the following components:
- air suspension,
- navigator,
- a roof with a panoramic view or sunroof
- second set of tires
- climate control.
Additional factors
- The less popular the car in general, the lower its liquidity.
- The car must be sold with tires suitable for the season.
- Diesel engines more liquid than gasoline.
- automatic box gears sell better than manual ones.
- How more powerful motor, the more difficult it is to sell such a car, because. many do not want to pay a high tax on horsepower.
- On automotive market there is a rule that all improvements that are not included in the original package must not increase its resale value
- The history of car maintenance should be transparent - this factor significantly increases its liquidity.
- It's better if you provide original TCP, not a duplicate. The buyer will be calmer this way, because in the future to resell the car with duplicate of TCP harder than the original.
Conclusion
Finally, let's say one more thing. important rule– the lower the initial price of the car, the higher will be its liquidity in resale.
Determining the average market price is simple - take any car sales bulletin board and calculate the "average temperature in the hospital."
Good luck.
P.S. If you need the services of our car service or auto parts store, call 8 495 544 8244, a specialist will answer all questions.
Analytical agency "AUTOSTAT" published the results of a study of the Russian secondary market, naming the most liquid car in the secondary market. As a result, analysts compiled two tables: with the smallest and largest losses in price for three years.
Analysts compared the cost of new cars in 2011 with their value in the secondary market today. The most profitable are relatively cheap cars. The model that loses in price less than others - Renault hatchback Sandero. For three years, it has fallen in price by only 14.9%.
Owners lose more than the rest - by the age of three, the model becomes cheaper by 44.6%. At the same time, the TOP-10 most liquid cars in the secondary market included cars of different price segments: from to . But at the same time expensive cars it has more.
In addition, analysts came to the conclusion that the more expensive the car, the cheaper it becomes by the age of three. Budget models, worth up to 400 thousand rubles. become cheaper by 29.5% by the age of three, at a price of 400 to 600 thousand rubles. the seller loses 26.3%, from 600 to 800 thousand rubles. - minus 26.7%, with a cost of 800 thousand to 1 million, the owner loses up to 27.4% in price, from 1 to 1.5 million rubles. - up to 28.4%, and from 1.5 to 2 million rubles. - minus 28.9%. Lose the most in value premium cars worth more than 3 million rubles. - minus 32%.
The ranking of the most popular Moscow cars
Back to
Experts have identified the most liquid cars on the Russian market, which lose less than others in price over three years. However this study it is also interesting that its authors are project analysts " The right price" and the company "Avtostat Info" - compared the results not only among various models and brands, but also between groups of brands according to their origin.
As a result, it turned out, for example, that in the mass segment Korean cars more profitable than European ones, and Chinese are far from even Russian ones.
by the most liquid cars presented in Russia turned out to be Toyota Highlander And Porsche Macan with a three year run. Since 2014, their value has not only not fallen, but also increased - by 4.06 and 2.98%, respectively. One crossover eventually won in the mass segment, the second - in the premium segment.
All other models, at least a little, but lost in price. So, in the top 10 among more available cars also included Mazda 3 (with a result of 99.95% residual value), Toyota LC Prado (99.66%), Mazda CX-5 (98.15%), VW Touareg (96.05%), Toyota RAV 4 (95 .45%), Mazda 6 (95.24%), Hyundai Santa Fe (94.25%), Subaru Forester(93.60%) and Toyota Corolla (93.34%). Note that in the top twenty there was a place for domestic car- Lada Largus took the 19th position with 89.30%.
IN premium segment after Macan settled down Mercedes GLA (95,82%), Porsche Cayenne(95.65%), Volvo XC70 (94.73%), mercedes a-class(94.52%), Volvo XC60 (93.68%), BMW X5 (93.11%), BMW 3 GT (93.09%), Audi Q3 (92.35%) and Mercedes CLA(92.11%). The most liquid on this list japanese car- Lexus GX - took only 16th place with a score of 87.48%.
Obviously, brands from the Land of the Rising Sun dominate the ranking of mass brands. Most profitable machines, according to the study, produces Mazda with an average residual value of the "three-year" 97.67%. In second place - Toyota (95.11%), in third - Korean Hyundai (90,57%).
The list goes like this: Kia (89.68%), Subaru (88.99%), Honda (87.05%), VW (86.76%), Suzuki (85.74%), Mitsubishi (85.53%) %), Ford (84.41%). Lada was on the 15th line with a figure of 81.23%, losing to Renault, Skoda, SsangYong and Nissan, but ahead of Great Wall, Chevrolet, Daewoo, Opel and Citroen.
UAZ is located on the 23rd position, leaving behind only Chinese companies- Chery (72.00%), Lifan (65.13%) and Geely (65.11%).
It is not surprising that together Russian brands as a result, they were only slightly ahead of their rivals from the Celestial Empire - with average figures for the groups of 78.78% and 72.61%, respectively.
And out of competition were Japanese and Korean stamps- their liquidity is estimated at 89.13% and 88.12%. The "Americans" (Ford and Chevrolet) were third (82.74%), outperforming a large group of European brands (VW, Renault, Skoda, Opel, Citroen and Peugeot - 81.32%).
"Europeans" bounced back in the premium segment, where they are also represented by a large group of brands (Volvo, Porsche, Mercedes, Land Rover, MINI, BMW, Audi and Jaguar) and have an average residual value of 82.86%. "Americans" with Chrysler, Jeep and Cadillac were the second (79.67%), and "Japanese" (Lexus, Infiniti and Acura) - the third (77.46%).
We add that in the ranking of brands in the premium segment, the top 10 looks like this: Volvo (90.69%), Porsche (87.85%), Mercedes (85.50%), Chrysler (84.85%), Land Rover (83.38%), MINI (83.13%), BMW (82.93%), Jeep (81.82%), Lexus (81.50%) and Audi (79.31%).
By the way, analysts made an unambiguous conclusion: residual value for 3-year-old used vehicles is still heavily inflated due to the significant increase in the price of new cars, which has been observed just since the end of 2014.
“However, with a high probability it can be predicted that already in 2018 and in the absence of sharp fluctuations in exchange rates, the residual value of three-year used cars will begin to decline,” says the study received by RG. “It is expected that it will gradually return to more traditional values- in the range of 50-70% of the original cost, depending on the class of the car and its liquidity in the secondary market.
