The Lifan car brand is gaining popularity around the world, despite its a little story. The company justifies its name, which is translated into Russian as "going in full sail."
Lifan: history in models
In 1992, Yin Mingshan founded the company now known as the Lifan car manufacturer. Even at the dawn of its existence, its specialization was clearly indicated. In the early 90s, the company produced buses and trucks, not forgetting the release of motorcycles.
The central plant of the Lifan company, whose history was just beginning to gain momentum, at the dawn of the 2000s was reequipped with the latest technology for the production of cars. The plant acquired its own closed painting line and four assembly shops. The plant is located on an area of six hectares, which employs about ten thousand people. Until 2005, the company produced engines, motorcycles, trucks, minibuses. However, in 2005, Lifan, whose car Lifan 520 caused a sensation, radically changed direction by starting the production of cars.
Light into the future
Since 2006, the Lifan car, the manufacturer of which equipped it with a 4-cylinder engine and a five-speed "mechanics", has appeared abroad.
In 2007, the Lifan car (manufacturing country China), models Lifan Breez e got to Russia. special updated version was specially modified in accordance with the requirements of the Russian market.
In 2008, the company and Derways, Russian manufacturer off-road vehicles created joint venture, within which the Russian side began assembling Lifan Breez in the city of Cherkessk.
In the same 2008, the Lifan company, whose Lifan 520i car with two types of engines attracted the attention of skeptics, rose to another level of popularity.
By 2009, the number of factories owned by Lifan had grown. Now the company has 14 of them. Lifan, whose “A”-class car Lifan 320 aroused great interest in Europe, released several models in 2009, captivating future buyers at the presentation.
To date company Lifan is in the TOP-50 non-state Chinese companies.
As soon as a car with a new logo appears on city roads, most motorists have questions about what kind of unknown manufacturer entered the market, or what operating company decided to rebrand. A similar set of questions was born among motorists with the release of the very first Lifan models. Outwardly presentable and confidently feeling on domestic roads the car could not help but attract attention. Looking at Lifan, the manufacturer of the country is guessed quite naturally.
The streamlining and compactness of the body, the slanting format of the head optics and the clear desire to imitate the style of the Western automobile industry are hard to ignore. The exterior of cars quickly betrays their eastern origin.
Lifan country of origin and meaning of the logo
The manufacturer of the Lifan range is China. It is from the Middle Kingdom that hatchbacks, sedans and crossovers rush to us at full sail different years release. Speaking of sails, it should be clarified that this is not just a figurative expression, but an emblem trademark. The oval rim screen shows three ships moving in the same direction. It may seem to some that these are not ships sailing on the waves at all, but three letters “L”, symbolizing the capital letter of the name of the manufacturer’s company, however, the word lifan in translation means exactly “racing under sails”.
The Lifan brand is not only cars
At present Chinese manufacturer Lifan supplies not only light vehicles to the world market different classes and body types, but also scooters, motorcycles, ATVs, buses for city and intercity transportation. The history of the company dates back to 1992. Its founder was Yin Mingshan, who ventured to open a small company for the repair and restoration of motorcycles. The staff of the company, which then had a completely different name, consisted of only 9 people. Soon, she moved from repairing and diagnosing equipment to assembling motorcycles. Five years after its founding, it entered the top five in terms of motorcycle production in China.
After the first significant success, the company was renamed and took the name now known to everyone - Lifan. Since 2001, its products have been exported to Japan.
The next stage of development was the decision to expand the scope of production. In 2003, under the Lifan brand, they began to produce buses and trucks. Two years later, the first car of the sedan type was launched from the assembly line of the plant. They became Lifan 520, which is the result of cooperation between the company and the manufacturer Mazda Motor. Neat, with capacious consumer performance and affordable cost, the four-door quickly gained popularity in the domestic market.
Inspired by success, the company decided to expand the geography of sales, turning its eyes to the European market. In 2006, the car was awarded four stars for safety, having passed testing based on EuroNCAP.
Lifan in Russia
Since 2007, a sedan with a slightly changed name - Lifan Breez, has been successfully exported to Russia, prudently increasing ground clearance 3 cm. Having passed the test Russian roads, the car moved to Europe. Since 2009, the company has taken up the expansion of the model range and offered the European market five-door hatchback 320, sedan 620 class "C" and crossover x 60.
To further expand sales markets and increase production, it was decided to open a SKD line cars based on Russian facilities. The result of the investment of Chinese businessmen was the enterprise "Derways" with production area 21 km 2, open in Cherkessk. It was focused on the production of 50 thousand cars per year.
Six months after the opening, the plant began to perform not only assembly, but also welding and body painting. The organization of a full cycle of auto production in the Russian Federation allowed the Lifan trademark to enter the markets of South Africa and Venezuela.
In 2015, the company was forced to halve production volumes due to low demand for products. The release of the announced sedan "D" class Lifan 820 was delayed indefinite term, and the opening of a new car factory in Lipetsk had to be postponed to mid-2017.
Achievements and achievements of Lifan
During its history, the company has repeatedly participated in a profitable partnership with large corporations, has received various awards and honors. She has 2005 national and international patents to her credit, demonstrating how actively she conducts research activities in industries related to the automotive industry.
The first collaboration with Mazda Motors allowed the company to find its niche in the passenger car market segment. It was talked about out loud not only in China, but also in neighboring countries. Further adhering to this course, she proved herself in the international market. One of the largest US insurance corporations AIGInc offered the company to conclude a mutually beneficial cooperation agreement. The signing of the papers took place in 2008.
Following the fate of the rapidly developing auto-building company, the country's leadership has repeatedly noted its merits. In 2009, it was decided to award her the National Card Award for her significant contribution to the Chinese economy.
The company is investing in the future of its country. Each year, the budget includes spending on a medical and educational program, the work of which is monitored by the management. Targeted investment in the younger generation is designed to educate and train worthy personnel who will be able to take care of the prosperity of not only the Chinese auto industry, but also other industries. The developed program helps to get a decent education for children from poor families.
Moving its course, the company entered 165 world markets, offering a competitive product. Official dealerships and salons are open all over the world, where you can order, test and buy a sedan, crossover or minicar of this brand. Lifan cars are a manufacturer in China, and are successfully sold in 18 countries of modern Europe, Asia, Africa and South America. In order to reach this level and gain international recognition, it was necessary to go through many certification procedures and checks on the basis of specialized laboratories. All the tests and tests carried out showed the absolute viability of the cars of this brand.
Features of the production of units and cars Lifan
The Chinese manufacturer prefers to use own developments. Creates simple and reliable solutions, keeping the cost of the automotive industry product low while good quality. For base development power units she founded affiliated undertaking Lifan Motors. Some believe that the poor choice of engines that lie under the hood of Lifan model range cars is a flaw and an omission of the company. Others are sure that the use of proven power units is much better than the introduction of installations developed by other manufacturers.
The appearance of the first car models was created by the company's designers. They did not require any special frills, since the manufacturer made the main bet on the technical component of the car. After leaving for international market, the company's management decided to use the help of Italian design studios, known for their breadth of thought. To compete with Western brands, Chinese sedans, mini and SUVs need to have a look familiar to the European consumer.
The network of salons selling Lifan cars has 10 thousand offices scattered around the world. The company's own dealer centers successfully operate in more than 40 countries around the world. In addition, the base of service maintenance and sales of spare parts is expanding. Plants for the production of passenger models are open and operate in 7 countries on three continents. The company's headquarters is located in Chongqing. Here is located largest production auto, allowing to produce more than 150 thousand pieces of equipment per year and more than 200 thousand power units. The area of the plant is 65 thousand m 2 . The equipment is constantly checked and upgraded, which eliminates technical failures and the appearance of defects.
Since 2010, Lifan minivans have been produced at the Shinshioku plant. Their original appearance, brand-specific reliability and affordable price, ensured the popularity of the new model, focused on the domestic market and exports. The production capacity of the launched line made it possible to assemble about 50 thousand cars a year.
Despite the fact that there were both ups and downs in the life of the company, it did not stop there and moved forward tirelessly. Each conquered peak becomes a springboard for new achievements. Expanding the geography of sales, the company does not forget about the need to increase the range and technical improvement of existing models. She makes the main bet in her work on a harmonious combination of price, quality and functionality of the car. Until now, the company has been faithful to its principles and ideals, thanks to which its products are in constant demand around the world.
Future plans
Lifan plans to release a new crossover, the country of China. Its presentation and launch in mass production planned to be implemented in 2020. It is possible that the car will receive four-wheel drive. The best Italian designers are already working on the development of the exterior and interior. It remains only to wait for the new intriguing brainchild of Lifan.
word meaning, (icon (sign), emblem, logo)
Model range and prices→
Many motorists are interested in the following different questions - who produces a car lifan? Lifan car manufacturer? whose car is a lifan? who makes the lifan? orwhose productionlifan car? - So the country of manufacture Lifan is China, or as it is also called "celestial, however, since 2010, some models (Lifan Solano,Lifan Smily, Lifan Cebrium, Lifan X60, Lifan Cellya, and the Lifan Breez model is discontinued)produced in the Russian Federationcar factory "Derways" which is located in Karachay-Cherkessia.
2015 turned out to be a rather deplorable year for sales of Lifan cars, due to the crisis, sales of cars fell sharply by as much as 50%, and the release of a new model, the Lifan 820 model, was also postponed. At the beginning of 2015, about 5,000 Lifan cars were produced at the Derways automobile plant.
In mid-July 2015, in the city of Lipetsk, the Lifan company is scheduled to organize the construction of an automobile plant of its Lifan brand, and its launch is planned for mid-2017.
ABOUT the meaning of the word Lifan, as well as tell (about the icon (sign), emblem, logo) Lifan
History of Chinese car manufacturer- companies Lifan (Lifan) - does not differ from some others automobile factories from China. And it should be noted that the story is not very long, but quite successful.
By the way, this is also facilitated by the meaning of the word, which in translation into Russian means how"sailing".
Sign Lifan is fraught with stylized depictions of three sailboats that sail at full sail, so the Lifan emblem can be represented as three letters "L", it is understandable Lifan goes at full sail, about here and the translation of the logo.
About the history of cars Lifan with photo
The history of Lifan cars (Lifan) began in 1992 with the production of motorcycles, trucks and buses. The company was founded
businessman Yin Mingshan, who originally located production in Chongqing. Initially, the company faced big amount difficulties, because it did not have in its arsenal modern technologies and aboutequipment. Until 2005, the company did not have in its arsenal production capacity for car assembly. But it was this year that the company linked its future plans With Japanese company Mazda, and this fruitful cooperation led the Lifan car to its further successful development.
The first export deliveries of passenger cars began in 1956, when deliveries began to the markets of Mexico and Kazakhstan Lifan car 520, also known as the Lifan Breeze. It was a car with ordinary consumer qualities, but was successfully implemented due to its availability.
With this, doswith a rather attractive sedan model, the company bravely entered Russia in 2007, for which the ground clearance was specially increased by 3 cm. Having tested the market, Chinese businessmen invested in the construction of a large assembly plant inCherkessk. This enterprise was intended for the production of up to 50 thousand cars per year, while it occupied an area for production buildings of 21 square kilometers. The company was named Derways, and it was thanks to this plant that the expansion of the geography of car deliveries began. Auto Lifan appeared in South Africa, Venezuela.
In 2008, the Chinese manufacturer entered into an agreement with the American company AIG, Inc,which meant further her 
joint cooperation. And already in 2009, the Lifan company was noted by the country's leadership, having received an important award."National Card", which is awarded only in case of recognition of a significant contribution toeconomic model of the country.
The success of the company can be traced by significant events that are tracked in Lifan stories. For example, it is one of the few companies whose shares are publicly listed on the Shanghai Stock Exchange. And the fact that speaks of 2005 Patents, both national and international,can indicate how actively exploration activities are carried out, how quickly production is developing.
Remarkable is the fact that on a Lifan carengines are installed, which also received patented solutions. And specifically to address issues with power equipment auto Lifan, was created subsidiary Lifan Motors. But many consumers just point out that Chinese cars do not have a rich choice of power units.
The gradual development of the company has led to the fact that we can already talk about 165 world markets where the company was able to mark itself. And if at first it was the traditional markets of Asia, South America and Africa, then in the subsequent cars of this brand passed necessary procedures certification, and are sold in 18 Western European countries.
Gradually expanded the lineup Lifan. So in 2009, the LIFAN Smily city car model appeared, and in 2011, the first LIFAN X60 crossover was put into production.
Active sales were made possible thanks to more than 10,000 open salons around the world, and own dealer
The centers successfully work in more than 40 countries of the world.It also develops service maintenance at dealer centers. grows and industrial base. The geography of factories has already expanded to 7 countries. The main production of the company, as before, is largest factory in the company's hometown - Chongqing, which is not only the leader in terms of occupied area - about 65 thousand square meters, but also gives out
annually about 150 thousand cars and another 200 thousand automobile motors. At the same time, the plant impresses not only with its size and products, but also with the scale of technical re-equipment, which took place in such a short time.
Another type of Lifan car has been produced since 2010 at the plant in Shinsikou. Minivans are made here. At the same time, production is designed for an annual volume of 50 thousand copies. It should be noted that this car has an extraordinary design, and some Constructive decisions. This may indicate that the company has long moved awaybut from any copying, butengaged in full-cycle production.
It is customary in Lifan to say that, despite all your achievements, you should not stop there. Even if the geography of sales is quite extensive, nevertheless, you need to strive to improve the efficiency of youractivities. Cars of this brand have an excellent combination in the ratio "price - consumer properties - quality".But there is a lot of competition for a place in the sun on automotive market, pushes Lifan machines on an innovative path in its development.
On the other hand, direct investment may not bring a decent return if it does not care about the training of worthy personnel. And it is also an important link for the company. Therefore, the company strives to give a decent education not only to future workers, but also simply helps poor children to get an education. These investments do not pay off so soon, but givehope for a sustainable future.
Replenishment of the model a number of Lifan going on all the time!
Interesting facts about the Lifan brand: 
New range at competitive prices
AutoGERMES company offers following cars Lifan:
The entire range has a stylish design and comfortable interior. The cost depends on the model and configuration. You can find it out on our website.
Buy a Lifan car in AutoGERMES showrooms quickly and easily
AutoGERMES company - official dealer Lifan offers profitable terms cooperation: - Each car passes the necessary pre-sale preparation which you can personally control.
- The specialists of our car dealership will provide professional advice, information on prices, help you make a choice, and also offer to take a test drive of the model you are interested in.
- Each client is guaranteed an individual approach and work with a personal manager.
- When buying a car on credit in our showroom, you get a discount on special program.
- We give our customers discount cards, which provide discounts for service at the technical center.
- When selling, we offer you all forms of payment: cash (in rubles, dollars or euros) and non-cash.
It is no secret that the success of the product in the market largely depends on the name of the product. TO automotive brands this fully applies, and sometimes manufacturers have to rename their offspring, taking into account the peculiarities of different languages. But the Chinese decided to take a chance and offered the Russians a car with the original name Lifan for our ear.
The meteoric rise of the Lifan
In fact, the word Lifan in Chinese means "to race at full speed." The three sketchy sailing ships depicted on the company's logo perfectly echo the meaning of the name.
By the way, the original name of the company was longer - Chongqing Hongda Auto Fittings Research Center. This company was founded in 1992 by the former political dissident Yin Mingshan, its main activity was the repair of motorcycles. At the first stage, only 9 people worked in the company. Gradually, the company came to the production of its own two-wheeled Vehicle. In 1997, a more familiar name appeared Lifan Industry group.
By 2003, when Lifan was largest manufacturer motorcycles in China, the company also began to produce buses and trucks. Two years later, the production of passenger cars began. "First-born" Lifan were two commercial models: LF1010 pickup truck and LF6361 minivan based on Daihatsu Atrai.
In the same 2005, in cooperation with specialists, a Lifan sedan 520. The engines for this model were supplied by a joint venture between BMW and Daimler Chrysler. For three years, the sedan delighted exclusively Chinese buyers, and then it was decided to export it. By this time, the automaker realized that it would not be possible to ensure sufficient profit only at the expense of the domestic market. In 2006, sales of Lifan 520 under the new Breez name began in Ukraine, Kazakhstan, Egypt, Mexico, France and the USA.
By the way, the Breez was the first car to debunk the myth of an inadequate level of safety. Chinese cars. In 2006, it received 4 stars in EuroNCAP tests for frontal impact.
In 2008, Lifan became the first Chinese national car brand to enter the EU market.
In 2009, the Chinese introduced several new products at once: the compact Lifan 320 / Smily, crossover Lifan X60, as well as the Lifan 620/Solano C-class sedan.
Currently, Lifan is one of the fifty most successful non-state companies in China. The products of this company are exported to the countries of Southeast Asia, Europe, Africa and South America.
About "cloning" and other activities of Lifan
Chinese automakers have been repeatedly accused of "copying" their new products from existing and very successful cars. Lifan was also not spared by such stories: in each of the current representatives of this brand, you can find features of models from other brands.
Appearance compact Lifan 320 (on Russian market− Smily) evokes associations with the legendary Briton Mini Cooper, and the Lifan X60 crossover is a variation on the theme.
A few years ago concern BMW already accused Lifan of "borrowing", but then it was not about the appearance of the car, but about its marking. The Bavarians decided that the designation Lifan 520 is a direct copy of the BMW 520, and not only in numbers, but also in the style of design. True, the case did not reach the court then, the BMW management limited itself to public indignation. By the way, this Lifan model entered the international market not since digital index, but with the letter name Breez.
On foreign markets Lifan is now known mainly as a manufacturer of passenger cars, but at home the company's specialization is wider. In China, under the Lifan brand, engines, motorcycles and light commercial trucks. In addition, the company's interests include sports shoes and winemaking. Another area of Lifan's activity is charity: in China there are about 100 schools built with the automaker's money.
Concerning scientific activity, then in terms of the number of registered patents, Lifan firmly holds the first place among all Chinese companies. This brand has more than 3,800 patents, 346 of which are related to the automotive industry.
History of Lifan in the Russian market
In the Russian car market brands Lifan present since 2007. The first model that was offered to our customers was the Breez. The main advantages of the novelty from the very beginning were low cost and unpretentiousness in operation.
In 2008, Lifan creates a joint venture with Derways in Russia. In the city of Cherkessk, at a plant with an area of 21 square kilometers, SKD assembly of Breez begins. A year and a half later, the company switches to the production of cars in a full cycle, including welding and body painting.
At present, all existing passenger models Lifan: Smily, X60, Solano, and Breez in sedan and hatchback bodies. The attitude towards these machines from our customers is ambiguous. Most still consider them an alternative only domestic auto industry and ascribes Chinese cars the same shortcomings as the brainchild of AvtoVAZ (unreliability, poor sound insulation, cheap finishes, dubious design, etc.). However, despite the negative and ironic reviews, sales of Lifan in our country continue to grow slowly but surely (for example, in 2012, the demand for this brand increased by 15%).
