Why Daimler is at odds with Chrysler. From the first cars to electric cars - the history of Daimler AG

Why Daimler is at odds with Chrysler. From the first cars to electric cars - the history of Daimler AG

09.04.2019

Following the parent company, it admitted to allegations of bribery brought by the US Department of Justice and the Commission on securities and markets against Daimler AG.

The German automotive concern Daimler AG is one of the largest companies in Germany in terms of turnover and one of the world's leading automakers.

The auto concern owns such car brands like "Maybach" (Maybach), " Mercedes Benz"(Mercedes-Benz) and" Smart "(Smart).
The headquarters is located in the city of Stuttgart. The history of the company began in 1886 in Germany, when Gottlieb Daimler and Karl Benz patented the world's first "three-wheeled gasoline-powered cart".

In 1926, two independent companies Daimler Motoren Gesellschaft and Benz & Cie merged into an alliance - Daimler-Benz AG.

November 12, 1998 as a result of the acquisition by Daimler-Benz AG of a company that is part of the "Big Three" automotive industry USA - corporations Chrysler LLC, DaimlerChrysler AG was formed.

On May 14, 2007, DaimlerChrysler AG announced the sale of an 80.1% stake in the Chrysler Group division for $7.4 billion to Cerberus Capital Management, L.P., a private American investment fund. The transaction was completed on August 3, 2007. On October 4, 2007, the name DaimlerChrysler AG was changed to Daimler AG.

The concern owns assembly plants in 17 countries of the world.

The Russian enterprise with 100% foreign capital "DaimlerChrysler Automobiles RUS" was established on December 8, 1994 as subsidiary concern Daimler-Benz AG in Russia. This enterprise became the first foreign automobile company to open in Russia.

Since December 10, 2007, after the renaming of the concern to Daimler AG, the Russian division is called CJSC Mercedes-Benz RUS.

Daimler AG also owns 85% of the shares Japanese Mitsubishi Fuso Truck and Bus, 40% of the British McLaren Group, 19.9% ​​of the American Chrysler Holding LLC, 10% of the American Tesla Motors and 7% of Indian Tata Motors Ltd.

On December 12, 2008, Daimler acquired a 10% stake in the Russian truck manufacturer OJSC KAMAZ for $250 million.

The agreement provided for an additional $50 million in 2012 in the event of positive business results for the Russian auto company.

At the end of 2009, the head of Rostekhnologii, chairman of the board of directors of KAMAZ, Sergey Chemezov, said that Daimler was negotiating the purchase of another 5-6% stake in KAMAZ at a price at the level of his purchase of 10% of the company's shares in 2008.

On March 12, 2010, Chemezov reported that the German automobile concern Daimler AG has completed a deal to buy a 1% stake in KAMAZ. Daimler will increase its share in the capital of KAMAZ - up to 11%.

In the fall of 2009, KAMAZ and Daimler signed agreements on the creation of two joint ventures- "Fuso KAMAZ Trucks Rus" and "Mercedes Benz Trucks Vostok" for the production of cars and buses.

On March 26, 2010, NHK broadcaster reported that the German carmaker Daimler and the Franco-Japanese automaker Renault Nissan entered the final stage of alliance negotiations based on a 3% capital swap.

The alliance provides for the joint circulation of parts, the development of electric vehicles and the exchange of shares on a reciprocal basis. Already existing Renault-Nissan alliance will acquire a 3% stake in the German automaker. Daimler, in turn, will acquire a 3% stake in Renault and Nissan.

If the alliance is concluded, the world's third largest auto giant will emerge after Volkswagen Suzuki with 8.59 million annual sales and Japanese automaker Toyota Motor Co with 7.81 million vehicles. Cumulative sales of new automobile alliance may amount to 7.68 million cars.

At the end of 2009, Daimler AG received large losses - in the amount of 2.64 billion euros.

The published indicator of the crisis year for the auto industry contrasts sharply with the 1.4 billion euros of net profit earned by the company in 2008.

The company managed to sell 1.55 million vehicles in 2009. This is 25% lower than in 2008 (2.07 million units). Most of it fell on the division of Mercedes Benz Cars (combines Maybach, Smart and Mercedes-Benz), which sold almost 1.1 million units (a year earlier - 1.27 million cars).
The company attributed the significant deterioration in its performance to the global financial crisis and the unfavorable environment, which reduced the demand for cars around the world.

On March 23, 2010, the US Department of Justice filed a lawsuit in a Washington court against the German automaker, accusing Daimler AG of making "hundreds of improper payments amounting to tens of millions of dollars to foreign responsible persons in at least 22 countries."

The purpose of the bribery was to secure contracts with government customers, the ministry claimed.
In the list of countries where, according to the prosecution, funds "left" in the period from 1998 to 2008. , are Russia, China, Egypt, Greece, Iraq, Turkey, Turkmenistan, Uzbekistan and other states.

On April 2, 2010, representatives of Daimler AG recognized the legality of the bribery charges in a US court and agreed to pay $185 million, including $93.6 million in fines and $91.4 million in restitution of illegally obtained profits.

The Russian division of the German automaker Daimler AG, CJSC Mercedes Benz RUS, following the parent company, also admitted the bribery charges brought by the US Department of Justice and the Securities and Markets Commission against Daimler AG.

  Daimler+Chrysler
Chrysler merger with Daimler-Benz completed
Yesterday, with the strikes of the bell on the stock exchanges of Tokyo, Frankfurt, New York and 16 other cities around the world, the first trading in shares of DaimlerChrysler AG began. The merger of German industrial giant Daimler-Benz AG with American automaker Chrysler Corp. may be considered to be completed.

Daimler-Benz's headquarters in Stuttgart and Chrysler's headquarters in Auburn Hills, Michigan, instead of two different plates, have one: DaimlerChrysler AG. Employees of two industrial giants on both sides of the Atlantic changed their business cards. Beata Riebold, project manager for Daimler-Benz subsidiaries in the CIS and Baltic countries, told a Kommersant correspondent that signs for the company's Russian offices would soon arrive from Germany.
Daimler-Benz and Chrysler announced their merger in May this year. The deal was valued at $35 billion. The giants merged by exchanging shares in Daimler-Benz and Chrysler for shares in the new alliance. The shareholders of the German company got 57% of DaimlerChrysler - the German concern, in fact, gained control over the American company. Nevertheless, the merger is beneficial for both partners: according to analysts, this will strengthen the positions of both companies in the largest automotive markets - European and North American. In terms of sales, DaimlerChrysler will be the #5 automaker in the world behind General Motors, Ford, Toyota and Volkswagen. In addition, the new giant will become the world leader in the SUV market.
Dealer networks of companies will unite, of course. This side of the deal will bring more benefits to the Germans. Daimler-Benz has long sought to enter the American market, where buyers have no attachment to national goods. German concern has already located a manufacturing plant in the USA Mercedes SUVs M class.
Not only another mega-deal has been completed, but another page in the history of corporate America has been closed. With the ringing of the New York Stock Exchange bell, the American corporation Chrysler, founded in 1925, disappeared: DaimlerChrysler has German "citizenship".
For more than seven decades of its existence, Chrysler Corp. experienced many ups and downs. During the Great Depression, Chrysler was lucky, and 10 years after its birth, the company outsold Ford Co. and came in second place in the US, second only to General Motors. In the 30s, 50s and 60s, Chrysler engineers developed many technical innovations, which helped the company maintain its independence at a time when the auto industry was largely subject to consolidation. Chrysler managed to retain the 3rd place in sales among American auto companies. However, in the 70s, the corporation was very close to bankruptcy: Americans preferred to buy more economical Japanese cars. Only the efforts of legendary manager Lee Iacocca, who had previously worked for Ford and persuaded the US government to intervene in the fate of Chrysler, saved the company from collapse. In the 80s, Chrysler released several successful new products, but in the early 90s, a losing streak began again.
So in the merger with Daimler-Benz, Chrysler was actually looking for one thing - stability. The partnership with the German giant guarantees Chrysler protection in any situation. Including on Russian market. According to Beata Riebold, representatives of Chrysler, which does not yet have an official representative office in Russia, will soon will come here to learn from the experience of their German colleagues.

ILYA B-VINOGRADOV

Chrysler Corporation is an American automobile company specializing in the production of Chrysler, Dodge, Plymouth, Eagle and other passenger cars, Dodge trucks, pickup trucks, and various components.

There are financial and technological departments of the corporation; electronic and aerospace products are produced. The headquarters is located in Auburn Hills, Michigan. Since 1998, the company has been merged with the Daimler-Benz corporation into a single concern, Daimler-Chrysler.

Corporation History Chrysler already essentially finished. Relatively recently, Chrysler merged with Daimler-Benz and a corporation was born Daimler-Chrysler. So Chrysler has lost some of its independence, although it has not lost its individuality. The past of this corporation certainly deserves attention. In a few years, Chrysler managed to break into the Big Three and firmly took its place there.

Today Chrysler ranks third among manufacturers american cars second only to Ford and General Motors. Cars of famous brands such as Chrysler, Dodge, Plymouth, Eagle and, of course, Jeep, have long gained extraordinary popularity among consumers. The sales market is mainly North America, but it should be noted that even in Belarus there are more and more cars representing Chrysler. What made Chrysler so successful in the early years? In fact, it would be more correct to ask - not because of what, but because of whom. Indeed, the history of famous companies is not primarily associated with original solutions, not with a unique service (this is all secondary), but with their founders and leaders. So when we talk about Chrysler, we can't help but think of the man who gave the company its name and breathed life into it: Walter Chrysler. Walter was born in 1875. Here is his exciting career: 17 years as an assistant engineer, 24 as a master mechanic, 33 as a superintendent on the Western Railroad in Chicago, 35 as a manager of the American Locomotive Company. Here in the chain of professions of Walter Chrysler there is a sharp turn: in 1910 he bought himself a car.

They say that Chrysler I was so intrigued by the very design of the car that I managed to disassemble and reassemble it before I learned to drive. As you can see, the first car made a big impression, because two years later Chrysler got a job at Buick, and in 1917 he was already president and CEO this branch of General Motors. Two years later, Chrysler became vice president of manufacturing at General Motors, but did not remain in this post for long. It is known that two people with powerful administrative abilities can rarely get along together. Soon between William Durant (president of GM) and Walter Chrysler there were serious disagreements. The conflict reached the point that Chrysler, considering himself well-to-do, quit in 1920. His talent did not go unclaimed, and soon Walter worked in a kind of position as a company restorer. At first, Willy-Overland approached him with a request to help get out of the financial crisis, then an invitation came from Maxwell Motor Car. This company was revived with the help of a unique and very effective remedy- the car Chrysler 6, which Walter developed himself with the help of three engineers. This car was offered low price, but differed in comfort and memorable style. In one year, 32 thousand cars were sold.

Finally, in 1925, she was born Chrysler Corporation, which was the heir to Maxwell Motor. Chrysler, who became president of the new company, wasted no time. In the same year, the Chrysler 4 Series 58 was put on the market. In full accordance with its name, the car reached a speed of 58 miles per hour (93 km / h). The speed was certainly insane for the time, and soon there were about 4,000 dealers selling these cars. Chrysler made a powerful leap, rising from 57th to 5th place in a year among American manufacturers cars. The company continued to produce high speed models. The next series reached speeds of 130 km / h, which was almost twice the speed of Ford's famous Model T. By 1928, profits were sufficient to open new branches (De Soto, Plymouth) and even buy Dodge Brothers. All new acquisitions were extremely successful. De Soto and Plymouth prices ranged from $670 to $725. Thus, even a consumer with a small income could buy cars, which significantly expanded the sales market. At the same time, by acquiring Dodge, Chrysler also gained a reputation as a very reliable manufacturer. It was the Dodge brothers who created the famous car that was able to drive into the Grand Canyon and drive back from there. By 1929, Chrysler had become a member of the Big Three. However, the company suffered greatly. Chrysler representatives proudly note that, despite all the difficulties and the forced reduction in production costs, the costs of science and research have not decreased. This helped the corporation a lot in 1933. Then it was the only manufacturer whose sales were higher than those of 1929. That same year, Chrysler overtook Ford in sales for the first time. Whatever you say, it was a real victory.

Success was consolidated in 1934 with the release of the Airflow series (air flow). On these models, Chrysler put a curved windshield and automatic transmission for the first time. During the Second World War, the company made good money. Among the popular products manufactured by Chrysler were Sherman M-4 tanks (18,000 units), military trucks (500,000 units), engines for B-29 aircraft, cannons for aircraft, etc. In total, by 1945, Chrysler supplied $3.4 billion worth of military equipment. After the war, 11 new plants were bought with the proceeds. At the same time, qualitative transformations did not keep pace with quantitative ones. If all manufacturers introduced many new models, then Chrysler limited itself to only a few. As a result, in the early 50s, the corporation fell to third place among American automobile companies. But many innovations in technology were introduced. First, in 1951, the first car with power steering was introduced. Then all the cars were equipped with an ignition key. The suspension system was soon improved. Finally, in 1952, Chrysler broke into space. By winning the NASA competition, Jupiter rockets won the honorary right to lift two experimental monkeys to a height of 350 miles. It is not known what the monkeys felt, but it is not difficult to guess how the Koreans treated the Chrysler Corporation. After the outbreak of the Korean conflict in 1950, Chrysler again began to work for the defense industry.

In 1955 Chrysler-Imperial is spun off into a separate Imperial line. The company manages to make another strong breakthrough and, on a financial upswing, the buying up of shares of European automobile enterprises begins:

1963 - 40% of the shares of the Spanish company Barreiros Diesel

1964 - 30% of the shares of the British auto-consortium Rootes Group

1966-67 - about 80% of the shares of the French company Simka.

For some time, these firms are named respectively "Chrysler España", "Chrysler United Kingdom", "Chrysler France", and after some time they will all be merged into one enterprise "Chrysler Europe".

After successful cooperation with the government in many projects, the corporation has earned 1.1 billion dollars. For many years, car enthusiasts will remember two specially designed Chrysler engines. Firstly, in 1951, the Hemi V8 was developed, which had unique properties. Unfortunately, the engine turned out to be somewhat expensive - its price was equal to a third of the total cost of the car. This platform served as a fulcrum for the creation of the legendary 426 Hemi. This engine has over 400 hp. With. produced specifically for sports cars. A total of 11 thousand were produced, and some connoisseurs believe that Hemi is still one of the best. The 426th won various competitions, and in 1963 the Turbine machine appeared on the market. turbine engine in the car — it was something new. The principle of its operation was very similar to modern jet engines. For preliminary tests, 50 vehicles were produced, but the project was soon closed and the Ministry of Defense became interested in the new engine, where further development was carried out. We just don't know anything about her yet...

In the 60s Chrysler firmly afloat, but suffered greatly from ill-conceived leadership. Miscalculations were made many years ago. In the early 1950s, Chrysler produced cars that looked like a combination of odd-sized rectangular boxes, representing a rectangular style, and all other companies produced models with streamlined shapes. In the early 60s, the company launched small cars into production, while the consumer needed luxury and immense space. It would seem that everything is fine - because we know that the oil crisis will come soon and the demand for small cars will rise. However, just before the crisis began, Chrysler began to offer big cars with low fuel economy. As a result, despite the fact that sales records were set in 1972 and 1973, the consequences of the crisis still affected. The market was captured by Japanese manufacturers, who were able to quickly adapt to new consumer demands. Chrysler was on the edge of the abyss - the losses were very large. In the end, Mr. Iacocca, with 32 years of experience at Ford, was brought in to save the company.

Plymouth Reliant

The resurrection of the company required considerable funds, and Chrysler tried to seek help from the US federal government. Most likely, help would have been denied if Iacocca had not held a series of performances. In his speeches, he described in detail what would happen after the closure of all factories of the corporation. Undoubtedly, the bankruptcy of such a large company would have dealt a severe blow to the American economy. As a result of speeches in 1979, a special Act was passed through Congress and signed by President Carter. This Act provided Chrysler with 1.5 billion US dollars. Help arrived just in time. In the same 1979, Chrysler's share of sales in the automotive market fell from 21% (1952) to 9%. Chrysler closed several factories, laid off quite a few employees, transferred the entire fleet of cars to front-wheel drive, doubled the rate (km/litre). As you can see, the restoration was successful. The slogan of those times was the words If you can find a better car - ... buy it. The developers tried with might and main so that there were no better cars. In 1981, new K-cars began to be produced. They helped to find a way out of the financial impasse. Dodge Aries, Plymouth Reliant conquered the market, ensured the company's profit, which allowed Chrysler to pay off the debt to the government already in 1983. Also in 1983, Chrysler opened up a new sector of the market by starting the production of minibuses. It has revolutionized the lives of many American families. And today, Chrysler minibuses dominate the American market and account for about 20% of the European one. Rising profits, as always, prompted expansion.

In January 1983, the Chrysler Voyager/Town&Country Minivan was presented as a prototype in Detroit for the first time - a car that combines the qualities of a luxury car and at the same time is a van. In the autumn of 1990, it was modernized, and in January 1995 a completely new modification appeared.

A new generation of Voyager models for the European market was introduced in Detroit in January 2000.

In 1985-89, Chrysler began developing small fuel-efficient cars with Mitsubishi Motors and Renault.

In 1986, the Le Baron model was released, which did not become very popular and managed to stay on the American market for only six years. Chrysler Stratus/Cirrus became Le Baron's successor. This model was first presented to the public in Detroit and Los Angeles in January 1994.

Since 1988, a series of trucks and pickups "Eagle" has been released.

In January 1992, the Chrysler Concorde began its journey, which is the "parent" of the cars that are presented in the Chrysler program as separate models - LHS and 300M. Cars are created on a single platform and have not changed much since 2000.

Chrysler Neon 1997

The LHS is a deluxe model with a starting price of $28,500 and features more equipment and a powerful 3.5-liter engine that develops 257 hp. In fact, this is an extended version of the Chrysler Concorde (in the US - NewYorker). She was born in January 1997.

The high-speed 300M differs little from the LHS, both in price and equipment, but is positioned as a luxury sports sedan. First presented in Detroit in January 1998.

One of Chrysler's most popular creations, the Chrysler Viper/GTS, a super-powerful, high-speed luxury Grand Touring sports coupe based on the RT/10 roadster, was first shown as a prototype in Detroit in January 1993. Production of serial models began in the summer of 1996. The prototype of the model was the famous Cobra of the 1960s.

In the fall of 1993, the compact front-wheel drive Chrysler Neon saw the light of day. The engine of this model was located transversely.

Chrysler Cirrus, export name Stratus, (successor to the LeBaron). It was first presented to the public in January 1994. This is one of best models company, characterized by good dynamics, handling and rich standard equipment.

In 1998, a merger with the Daimler-Benz Corporation took place. Formed by the merger of two giants, the company was named Daimler-Chrysler.

Released in 2000 new car Chrysler PT Cruiser designed for the European market. At American enterprises, production was suspended in 2000 to reorient to new markets due to oversaturation of the American one.

Chrysler created many joint ventures (including the well-known Diamond-Star along with Mitsubishi). In 1987, the famous Lamborghini company was acquired. So the most fast car in mass production - Diablo - also refers to the Chrysler Corporation. Perhaps the biggest and most profitable investment was the purchase of American Motors. Along with it, Chrysler acquired the rights to cars such as Eagle and Jeep. These brands, obviously, do not need to be represented. Original enough was a joint venture for the production of transmission components, founded in 1989, General Motors teamed up with Chrysler to create it. This was the first merger of two US rival companies. By the end of the 80s, Chrysler improved its service. The corporation gave a 7-year warranty on its machines. The warranty covered both the engine components themselves and the car body. Chrysler specialists claimed that after 100,000 miles, rust should not appear on the body. With safety in mind, in 1988 Chrysler was the first to install airbags in all of its cars, making them standard equipment. Although the company lost about $800 million in a downturn in the economy in 1991, the Chrysler Big Technology Center was laid that year, and in 1992, after a $1.6 billion investment, a new plant was built in Detroit. It is interesting to note the fact that the plant was built in Detroit itself, and not in countryside. Although this location was less financially advantageous, Chrysler won the trust of Detroit's skilled workforce and supported the city itself. Financial prosperity began in 1994 - the company again set a record, earning 3.7 billion. In the same year, new sedans Chrysler Cirrus, Dodge Stratus were introduced. By the way, Cirrus won the honorary Motor Trend competition and was named Car of the Year. In 1995, a minibus won the same competition for the first time. Dodge Caravan became the Car of the Year and the best selling car. Incredible demand for Chrysler's products led to the company winning 19 more sales awards in the same year.

Grand Cherokee 2011

In 1996 Chrysler headquarters was built. In this huge building, which is adjacent to the Chrysler Technology Center, you can receive major decisions, design, test, build and develop production lines, produce the machines themselves. Everything was concentrated under one roof automotive production. The convenience of the building and the reduction in transportation costs led Chrysler to achieve the lowest cost among manufacturers, which made it possible to receive the maximum profit per unit of production. However, prosperity cannot last long. This was proved by the strike in 1977, as a result of which 450 million dollars were lost. The strike was the longest in the plant's thirty-year history, lasting a month and involving 1,800 workers. The corporation continued its international cooperation with various firms. Soon a small contract was signed with Daimler-Benz for the production of minibuses. Apparently, the cooperation turned out to be very fruitful, because in 1998 there was a merger of these largest companies. It is difficult to say what fate awaits Chrysler today. On the one hand, there has been a consolidation of production, which will increase capacity and win a more advantageous place in the market. But on the other hand, it seems to me that the new corporation, although it is called Daimler-Chrysler, is rather Daimler than Chrysler. The Germanization of the corporation is underway, which makes American workers very unhappy. Nevertheless, no matter what processes take place in the field big business no matter how different companies merge, Chrysler cars will still remain as popular as before. This corporation gave us the famous Cherokee and Grand Cherokee jeeps, it developed Dodge Viper, Chrysler 300M and many others.

PT Cruiser

As already noted, the PT Cruiser defies classification and has no analogues in the automotive market of both continents. Cruiser combines the features of a van and station wagon, and its appearance is like that of American hot rods of the 60s or sedans of the distant 30s. A healthy false radiator grille, reminiscent of vintage radios, a powerful bumper inherited from the Pronto roadster, flat, almost vertical rear end create a unique look of the car. Originality is added by drop-shaped beveled headlights and powerful wheel arches, containing 5-spoke wheel disks.

The most interesting thing is that Chrysler, for lack of more suitable options, considered Megane Scenic and Opel Zafira. But their concepts are completely different! If the Scenic Zafira is a one-volume car, then the Cruiser has a clearly defined engine compartment, which forms a volume separate from the cockpit. The Cruiser is 1.60 cm high while the Scenic is 1.68 cm. The car is the same length as the Astra Caravan, but 10 cm lower. With Cruiser vans, a voluminous luggage compartment is related, the rear row of seats can be completely removed if desired.

The interior is fully consistent with the exterior. It is characterized by round convex volumes dashboard, a small steering wheel and seat upholstery made to match the body. The machine was built on the Neon platform, so the engine will initially be offered to her "neon". This is a 2-liter gasoline engine that produces 150 hp. Later (from the middle of 2000), the installation of a 2.4-liter power unit will begin, and six months later, cooperation with Mercedes will make itself felt: a 1.9-liter diesel engine from Stuttgart will appear in the motorization program. The PT Cruiser, by the way, is the first Chrysler car designed more for the European than the American market.

Despite the fact that the Sebring looks a lot like the Stratus, the car was made on a fundamentally different platform - the Mitsubishi Galant. The car is somewhat smaller than the Stratus in its parameters - its wheelbase is shorter, its length is shorter, and its width is smaller. Contrary to the Japanese technology hiding under the iron, the design of the car is typically Chrysler. The most powerful front and rear bumpers, side plates that thicken the lower part of the body, a high false radiator grille with a newly invented corporate emblem allow you to unmistakably classify this car as part of the Chrysler family. Nevertheless, the Japanese features in his appearance are still guessed. These are, for example, irreducible rear windows covering the middle pillars. Door glass has no frame.
The car is equipped with only two engines - 2- and 2.5-liter "engines" with a capacity of 141 and 166 hp. The forces of the latter are enough to accelerate the coupe to a maximum speed of 210 km / h. It works in tandem with an automatic transmission, while the first motor is aggregated with a manual transmission. The sporty heritage of the Galant also affects the suspension setup.

Concord is the ancestor of a trio of cars that are presented in the Chrysler program as separate models - LHS and 300M. Of these, Concord is the easiest to complete. The car first appeared in 1992, and five years later received a radical restyling. It is made in the spirit of modern sports cars, with characteristic "oblique" headlights and a swift body. The cab forward concept makes the front of the car shorter than usual. It should be borne in mind that the Concord is a 5.31-meter sedan with a six-seat interior. The "family" concept of the car is in conflict not only with the sporty design, but also with the "restless" character of the car, as evidenced by the engines. The Concord comes standard with a 2.7-liter V6 powertrain that delivers 203 horsepower. It is completely made of aluminum alloy and has 24-valve cylinder heads. The second motor is even more powerful - 228 hp, it allows the car to develop top speed at 210 km/h. Both engines are aggregated with a 4-speed automatic transmission. Despite the low price (base cost - 23 thousand dollars), the car belongs to full-size sedans and is equipped with a wide range of equipment. Independent suspension on all wheels and traction control driving front wheels take care of road stability.

Stratus-Cirrus

The European Chrysler Stratus has the most expressive appearance in the Stratus-Cirrus-Breeze family. What, for example, is the front end, decided in an aggressive style, with powerful forgings of the radiator grille and narrow headlights! The car family has good handling and stability, aided in no small part by variable-sensitivity power steering (steer force increases as speed increases). IN standard equipment all models include, optionally, 133- or 163-horsepower powertrains, 4-speed automatic transmission and air conditioning. European version Stratus is more modest than the American one, but it is also offered two airbags, power windows and exterior mirrors, as well as ABS on disc brakes. The buyer can order alloy wheels. Mainly thanks to the characteristic and easily recognizable design, as well as sporty behavior, the car won fans in Europe. But so far, none of the European tuning companies have taken up the revision of this model.

Let the history of Chrysler be written and the last page turned. History of new cars Chrysler Just getting started, off the assembly line at the Brampton, Canada plant, new rear-wheel-drive Chrysler models are coming - the 300C and Dodge Magnum twins. It is known that on the chassis of both the 300C and the Magnum, numerous units and components from the fraternal Mercedes found their place. As Burke Brown says, Chief Engineer Chrysler Group, — by a good 20%. From a senior German partner comes a 5-speed hydromechanical "automatic", steering gear, front and rear suspensions, main gear with differential, seat frames - and a variety of electronics. But the engines are their own, Chrysler's: the well-known 2.7- and 3.5-liter 24-valve V-shaped sixes. And the trump card is the powerful 5.7-liter "eight" Hemi. All-aluminum, but quite traditional design, so dear to the heart of American motorists. Hemi (hemisphere - hemisphere) with hemispherical combustion chambers, a single central camshaft and rod-actuated valves (2 per cylinder). Motor from the romantic 50s; victories on the NASCAR tracks... Full speed ahead - on the rear wheel drive!

In 2007, DaimlerChrysler sold its American division. Chrysler Group was acquired by investment company Cerberus Capital Management. According to official information, the deal amounted to 5.5 billion euros. As a result of the purchase will be created new company Chrysler Holding LLC. It will own 100 percent of the shares of Chrysler Corporation LLC, which manufactures and sells Chrysler, Dodge and Jeep automobiles, and 100 percent of the financial division of Chrysler Financial Services LLC. Nevertheless, DaimlerChrysler does not intend to completely abandon the second part of its name - the concern retained 19.9 percent of the shares of Chrysler Holding LLC, while 80.1 percent went to Cerberus Capital Management. Most of the proceeds from the deal will be invested in the development of the spun-off Chrysler's business. DaimlerChrysler's net profit will be just over $1.5 billion.

sources

http://www.chrysler.alt-p.ru

http://www.auto-run.ru

http://www.auto-infosite.ru

I can’t help but remind you in connection with this topic about history, and for one thing, remember what kind of miracle it is - The original article is on the website InfoGlaz.rf Link to the article from which this copy is made -

Daimler-Benz is a German car and engine manufacturer. internal combustion. The company was founded in 1926 and transformed into Daimler-Chrysler in 1998.

History of creation

In the 1880s, Gottlieb Daimler and Karl Benz independently invented the high-speed engine. In 1885, Daimler and his business partner Wilhelm Maybach developed what would become the modern gasoline engine.

Around the same time, Karl Benz used bicycle technology and a four-stroke engine to create one of the first automobiles. In 1883, after a long struggle with unstable business partners and bank demands, he founded Benz & Co Rheinische Gasmotoren-Fabrik. It became one of the first two automotive companies in Germany. In 1886, Karl Benz received patent No. 37435 for his three-wheeled self-propelled "Motorwagen", which forever changed the world transport system. His wife, Berta, was actively involved in her husband's affairs, buying back the former partner's shares with her dowry. She promoted Benz's inventions by driving a newly patented car for 100 miles.

Daimler-Motoren-Gesellschaft (DMG) was founded in 1890 by lifelong business partners Gottlieb Daimler and Wilhelm Maybach. In 1885 they invented the internal combustion engine, and in 1886 they successfully equipped a motorcycle, a boat and a stagecoach with it. Their motor was not only smaller than others, but also much more powerful. Already in 1892, after the success with the engine, they began to produce cars. Disagreements with shareholders forced Daimler and Maybach out of business. In 1894 they took back the company. Gottlieb died in 1900 and Maybach ran DMG until he left the company in 1907.

Both companies continued to operate during and after the First World War. However, they were affected by the economic crisis that followed the signing of the Treaty of Versailles. Benz & Cie and DMG entered into an agreement to protect mutual interests in 1924, which was to be valid until 2000. However, in 1926 the decision was made to complete the complete merger. Thus, Daimler-Benz was born. And Mercedes-Benz became a joint automotive project.

World War II

During World War II, like many companies, Daimler-Benz produced armaments at the behest of the government. After the invasion of Poland, the Nazis seized most of the German industrial facilities in order to begin preparations for a "blitzkrieg".

In 1936, the production of Daimler-Benz engines for the German military began. Since there was not enough production capacity, a new factory was built in a hidden location near Berlin that same year. By 1941, the company realized that the war would be long, and the production of civilian vehicles at its facilities was discontinued.

Since there was not enough manpower, Daimler-Benz began to hire women, and also used the labor of prisoners of war and civilians forcibly taken out of Western Europe. The labor of concentration camp prisoners built near the production facilities was also used. The company did not deny that the workers were treated inhumanly during the war, and did not hide their links with the Nazis.

Recovery

All foreign assets of the company were confiscated and sold to secure post-war reparations. Thus, she returned to the state in which she was 20 years ago. Denazification changed the leadership of Daimler-Benz. The main plant became a maintenance center for Allied military equipment. It took a year to get permission from the Americans to resume car production. It took another 2 years to restore the plant. The reconstruction was fully completed only in 1951.

Despite a slow start, by 1947 the company had resumed production at all of its factories in Germany. Two enterprises continued to produce trucks. At two other sites, the production areas were completely destroyed and had to be rebuilt. The first profit appeared 3 years after the end of the war.

worldwide expansion

After recovering, the company grew rapidly and set sales records. Its growth was due not only to domestic demand, but also to exports.

After the currency restructuring of 1948, the West German economy entered a period of fantastic industrial growth and low inflation. This contrasted sharply with the economic depression and runaway inflation after World War I. In 1954, Daimler-Benz's annual turnover reached one billion marks. The number of Mercedes-Benz vehicles sold during this time has become one of the symbols of the German economic miracle.

Until the 1950s, Daimler-Benz was forced to rely on independent distributors, but this was risky and inefficient, so they began to expand their own distribution network. By 1955 there were 178 general distributors worldwide.

Daimler-Benz seized the opportunity to expand its production capacity on the international market. As a result, a period of rapid international expansion began. Factories were opened in Brazil, Argentina and India. The governments of these countries demanded the use of local resources in exchange for an import license. Production expanded to Iran, Turkey and South Africa.

US conquest

One of the biggest success factors for the company during this period was its breakthrough into the American market. The North American chapter was founded in 1955. Daimler-Benz partnered with Austrian luxury car importer Max Hoffman based in New York. The partner offered his dealers across the United States to sell the Mercedes-Benz 300SL Gull Wing. The car was so popular that 80% of all 300SL models produced were sold to American customers.

Motorsport also helped establish Mercedes-Benz's reputation for making cars for the sophisticated customer. "Daimler-Benz" participated in the most famous motor racing. For example, the company has competed in the Carrera Panamericana Mexico as well as Grand Prix races. According to user feedback, success in the competition has contributed to Mercedes' reputation as a technologically advanced luxury car.

Commercial vehicles were the engine of the company's growth in the post-war period. In 1949, the Mercedes-Benz L 3250 was introduced. In the same year, the creation of the FRG was completed. The new republic demanded new system public transport, and began issuing much-needed trucks and Daimler-Benz buses.

stable leader

In the 1960s, the economic boom of the previous decade brought stability to Daimler-Benz. In the 1970s, the auto industry was hit hard by the 1973 oil crisis. Manufacturers have been forced by many governments to create economical vehicles to get rid of dependence on foreign oil. Nevertheless, the German company retained its position. In Europe, it has become the market leader in luxury cars as well as buses and trucks.

International expansion was replaced by domestic. Several factories were expanded in 1960 and 1970. New products have appeared. Despite financial stability, there have been major changes in the management of Daimler-Benz. 14% of the company's shares were sold to the government of Kuwait, and another 29% to Deutsche Bank.

Daimler-Benz has grown rapidly since the late 1950s. But to maintain market share, companies need to innovate. This pioneering spirit has been present since its inception at the end of the 19th century and has continued for over 100 years. Listed below are just a few of the dozens technological advances made during this period:

  • Daimler-Benz began producing CFC-free climate-controlled models long before other manufacturers.
  • For the most efficient operation of the car, a network is used that connects all its systems. This feature became standard in 1992. The technology was created by Bosch for industrial use, but Daimler-Benz adapted it for their luxury cars a few years before other automakers.

Daimler-Benz Daimler-Benz

Daimler-Benz is a German industrial company that has been part of the Daimler-Chrysler transnational corporation since 1998. The headquarters is located in Stuttgart. It specializes in the production of cars, trucks and buses. According to the results of 2004, the volume of sales of passenger cars amounted to 1,060.9 thousand units.
Daimler-Benz was formed as a result of the merger in 1926 of two automobile companies: Daimler-Motoren-Gesellschaft and Benz. Benz was founded by Karl Benz (cm. Benz Carl) in 1883. He presented his first three-wheeled car "Motorwagen" to the public in 1885, but the novelty was not a commercial success. In 1893, Benz began to produce a 4-wheeled two-seater car "Victoria" (Victoria) with a single-cylinder engine with a capacity of 3 liters. With. It was followed in 1894 by the small two-seat Velo, which became in fact the world's first automobile. serial production. It was copied by many companies. It served as the basis for the first Russian car Evgeny Yakovlev (cm. YAKOVLEV Evgeny Alexandrovich) and Peter Frese, built in 1896. To increase the competitiveness of their cars and develop new ones, the French engineer Marius Barbarou was invited to the company. However, the developments he proposed did not suit Benz, and he left the company, founding a new one in 1906. Before the outbreak of the war, Benz specialized in the production of sports racing cars, the most famous of which was the Blitzen Benz, introduced in 1909, with a 200 hp engine. With.
Daimler-Motoren-Gesellschaft was founded by two German engineers, Gottlieb Daimler (cm. Daimler Gottlieb) and Wilhelm Maybach (cm. MAYBACH Wilhelm), in 1890 on the basis of the Daimler workshop near Stuttgart, where in 1885-1886 he built the first 4-wheeled car with a gasoline engine. After Daimler's death in 1900, his son Paul and Wilhelm Maybach, who took over the management of the company, continued car production. In 1900, Maybach began to develop a new car that had a classic arrangement of parts: the engine and radiator were located in front under the hood, the drive was through a gear box on rear wheels. The new car had a 4-cylinder engine with a capacity of 35 hp. With. The first sample was made in the form of a double racing car. The model was named "Mercedes" (Mercedes), in honor of the daughter of one of the co-owners of the company - an Austrian businessman, diplomat and avid racing driver Emil Jellinek. Since that time, all Daimler passenger cars have been produced under the Mercedes brand. The first Mercedes served as the basis for the creation of a more advanced Mercedes Simplex car, which opened the era of the most powerful and comfortable cars of this brand. In 1921, Mercedes pioneered the production of supercharged cars.
The Daimler-Benz concern, founded in 1926, headed by Ferdinand Porsche (cm. PORSCHE Ferdinand), was able to effectively use the experience and engineering developments of the designers of both companies. The lineup, which was based on Daimler cars, has been completely updated. Introduced in 1926, Model K, followed by Model S, with a 6-liter engine won 50 victories in sports racing competitions, and also became the basis for creating new modification- Model SS with 7 liter supercharged engine with 200 hp.
In the early 1940s demand for luxury goods has skyrocketed in Germany powerful cars brand Mercedes. They were released to Mercedes-Benz factory in Stuttgart on special orders for heads of state and government, high-ranking Nazis, as well as those who did not consider traditional cars to be prestigious enough. After World War II Mercedes cars returned to motor sports and even won the 24 Hours of Le Mans race in 1952. Since 1958, Mercedes cars have been equipped with a high-precision mechanical fuel injection system.
Second half of the 20th century was marked by the release of a whole series of new car models, incl. models executive class"600", which, according to its creators, was supposed to compete in the automotive market with Rolls-Royce models (cm. ROLLS-ROYCE). In the 1990s there was a radical restructuring of the company's model range, which presented its products in several new market sectors (small class, SUVs, etc.). Nevertheless, the core of the program remains the middle-class cars of the C and E series.
In 1984, the company acquired the aircraft rocket company Dornier, in 1986 - the large electrical engineering company AEG, in 1988 - the aerospace company Messerschmidt-Belkov-Blom, and in 1998 it entered. After the creation of the new Daimler-Chrysler concern (1998), the Chrysler-Jeep division was incorporated into the Mercedes division in 1999.


encyclopedic Dictionary. 2009 .

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