Uzbek automakers have started new stage expansion into Russian market taking advantage of the changing situation. The stage began solemnly, with the official presentation in Moscow of the new car brand Ravon. But in fact, if you look closely, this rebranding does not bring anything unfamiliar to Russian motorists.
New car brand Ravon
It should start with the fact that Daewoo was renamed Ravon. And not only Daewoo, six more cars developed in the bowels of the concern will be sold under the new brand General Motors.
Why Daewoo was renamed Ravon?
Because the name familiar to motorists around the world belongs to the South Korean company Daewoo. And international copyright agreements state that no one can use someone else's intellectual property without permission.
Previously existed joint venture Uzbek Daewoo. As it is easy to guess from the name, in Uzbek car assembly plants collected cars of the popular South Korean brand. They gather there and now, but the joint venture has ceased to exist, it has become the property of Uzbek businessmen. But a new joint venture was formed, this time with the American concern General Motors. That is why the Ravon nameplate in the Russian and Uzbek markets will be worn by several more cars, known as Chevrolet in other markets.
For Russian motorists, such a rebranding is seen as positive, since budget cars Chevrolets are no longer officially sold in the country. General Motors has stopped officially manufacturing products for Russian factories, resulting in a significant decline automotive market. But the demand for cars has remained, so the proposal of the well-known Uzbek automaker in Russia for twenty years will be relevant.
This year, Uzbek versions for Russians South Korean cars already represented by the Gentra and Matiz models. Now they are called Ravon (Ravon), but there are no differences other than the name. Complete sets are familiar to Russian consumers, their specifications Same. The cost of the Gentra sedan, according to information from the official website of Ravon, ranges from 439 to 619 thousand rubles. Matiz costs, depending on the configuration, from 314 to 414 thousand rubles.
Ravon is a new brand, but a well-known automaker. The brand abbreviation translates as "reliable and active car on road". Translated from Uzbek Ravon means " easy way». New brand was founded in 2015 as a result of the restructuring of UzDaewooAuto. The history of the development of the Uzbek automaker cannot be called easy. However new car Ravon has every chance to win markets and buyers.
The UzAutoSanoat company appeared in 1992. As a result of an agreement between the South Korean company Daewoo and the Uzbek company Uzavtosanoat, 250,000 cars left the assembly line of the new plant in Asaka.
In 2002, a South Korean partner went bankrupt and Daewoo was acquired by General Motors.
In 2008, on the basis of UzDaewooAuto, a renewed company GM Uzbekistan.
Some time ago, the owners of Daewoo International banned the use of the Daewoo logo, as they plan to start producing cars in Saudi Arabia under their own brand.
Improved logo and fundamental update of Ravon brand cars
Ravon cars are nothing more than improved, refurbished Chevrolet models. Over the years, Chevrolet models have proven to be reliable and unpretentious cars middle price category. Recycled Chevrolet Aveo, Chevrolet Lacetti, Chevrolet Spark And Chevrolet Cobalt. Now they are on sale in the CIS market under new names - Ravon Nexia, Ravon Gentra, Ravon R2 and Ravon R4.
Not only cars have been updated, but also the approach to sales. By the spring of 2016, the entire dealer network consisted of 17 centers. Today in every major city Russia opened new center. For the first 2 years of sales new brand Ravon has become native to more than 1000 motorists.
All employees of the new centers have undergone advanced training. Now, in any center convenient for you, you can take the car you like for a test drive.
To the question of potential buyers: where is Ravon collected, the answer is obvious. The car is assembled in Uzbekistan, at the GM Uzbekistan plant.
Interesting! Few people know that the winged helmet of Mercury (the protector of travelers in the mythology of ancient Rome) flaunts as an emblem on the new brand.
How Nexia was updated
Against the background of the old Nexia, the new Ravon Nexia looks very fresh and modern. Updated car built on the 2006 Chevrolet Aveo platform. Appearance has changed significantly in the direction of similarity with the Aveo hatchback.
The car is equipped with a one and a half liter gasoline engine with a capacity of 107 Horse power. Now the buyer is available not only mechanical, but also automatic transmission six speed gears.
ESP and ABS are already in the database, which will greatly please adherents safe ride. From the comfort elements in the basic configuration, buyers will receive air conditioning and electric windshield lifts. As additional options- fog lights and full power accessories, which includes heated rear-view mirrors. Finishing materials are inexpensive, but solid. The car body is presented in 12 color options. Among them are several rather bright ones - yellow, red, blue and green.
From the concept of the new Nexia R3 presented to the public, we can conclude that Ravon brand not going to stop there.
Improvement of the kid "Matiz"
On this moment disappeared from the market budget model - Ravon Matiz. For a long time this model was a top seller. As an urban hatchback, it did its job well. It would not be logical to refuse such a sales leader.
An updated baby Matiz is expected in the upcoming future. One of the obvious improvements should be an increase in the level of driver and passenger safety, which certainly distinguishes the new Ravon cars. The baby will be equipped ABS system. Updates will also affect the interior trim. The exterior will be updated mainly due to the updated bumpers, optics and grille.
The new Ravon models, including the upcoming updated Matiz, will focus on a strategy of time-tested quality at the best price.
1992 – 2012: ESTABLISHMENT AND DEVELOPMENT Uz-Daewoo Auto Co.
In 1992 Daewoo companies (South Korea) and Uzavtosanoat (Uzbekistan) signed an agreement to establish a joint venture Uz-Daewoo Auto Co. for the construction of automobile production in Uzbekistan.
In 1996, the opening ceremony of a new factory took place, which began to produce popular Daewoo models- "NEXIA", "DAMAS", "TICO".
In 2001, the production of Matiz began.
In 2002 Company General Motors acquired a controlling stake in Daewoo Motor and created GM Daewoo Automotive and Technology (GM DAT) on its basis.
In 2005, UzDaewooAvto bought out a share of a Korean company in a joint venture. Later, licenses were also acquired for the partner's models - Nexia, Matiz, Damas.
In 2008, the production of the updated Nexia-2 model was launched. In the same year, a new joint venture between UzDaewooAvto and General Motors - "GM Uzbekistan" was created. Industrial and large-nodal production has been established at the plant in Uzbekistan modern models under the Uz-Daewoo and Chevrolet brands.
2013 - 2015: RELEASE OF GENTRA AND RAVON BRAND
2013 is a new milestone in the history of the brand. Release of the new C-class model - Gentra. modern car equipped with everything necessary equipment, stylish, with thoughtful ergonomics, but still high quality and affordable.
October 8, 2015– presentation of the new brand Ravon and the announcement of the renewal of the model line.
The conclusion of the Ravon brand is a natural stage of development, confirmation that the brand is developing successfully. It develops by offering new, modern, high-tech cars - but only really needed by buyers, while maintaining reasonable prices.
1992 – 2012: ESTABLISHMENT AND DEVELOPMENT Uz-Daewoo Auto Co.
In 1992, Daewoo (South Korea) and Uzavtosanoat (Uzbekistan) signed an agreement to establish a joint venture Uz-Daewoo Auto Co. for the construction of automobile production in Uzbekistan.
In 1996, the opening ceremony of a new plant took place, which began to produce popular Daewoo models - "NEXIA", "DAMAS", "TICO".
In 2001, the production of Matiz began.
In 2002, General Motors acquired a controlling stake in Daewoo Motor and created GM Daewoo Automotive and Technology (GM DAT) on its basis.
In 2005, UzDaewooAvto bought out a share of a Korean company in a joint venture. Later, licenses were also acquired for the partner's models - Nexia, Matiz, Damas.
In 2008, the production of the updated Nexia-2 model was launched. In the same year, a new joint venture between UzDaewooAvto and General Motors - "GM Uzbekistan" was created. The plant in Uzbekistan has launched industrial and large-scale production of modern models under the Uz-Daewoo and Chevrolet brands.
2013 - 2015: RELEASE OF GENTRA AND RAVON BRAND
2013 is a new milestone in the history of the brand. Release of the new C-class model - Gentra. A modern car equipped with all the necessary equipment, stylish, with well-thought-out ergonomics, but still high-quality and affordable.
The conclusion of the Ravon brand is a natural stage of development, confirmation that the brand is developing successfully. It develops by offering new, modern, high-tech cars - but only really needed by buyers, while maintaining reasonable prices.
A presentation of a new one was held in the capital. The brand will be called Ravon, it will replace famous brand from Uzbekistan, UZ-Daewoo. After rebranding in the Russian Federation will sell popular, but quickly losing market share, models Daewoo Matiz, Gentra (a modified variation of the Chevrolet Lacetti), Spark, Cobalt and Aveo of the previous generation.
The situation for the Uzbek automaker is deplorable. New car sales are on the decline. Now the cars sold are in the thousands and their sales continue to plummet. For 9 months, the automaker dipped in sales of its products by 51%, in September, according to the latest data, less than 2,000 vehicles were sold (-26%) compared to last year.
Historical reference
In 1999, Daewoo was liquidated by the South Korean government, but individual divisions continued to operate as separate enterprises that became part of the American concern GM.
In 1992 state company Uzavtosanoat and Daewoo for production cars"UzDaewoo" was created. In 2005, UzDaewoo Auto bought out a Korean company's share in production in Uzbekistan. And continues to produce cars under this brand.
The main catalysts for the start of rebranding for UZ-Daewoo were several factors. The first was named, cars under the old name, Daewoo, are rapidly losing popularity, and since they are designed for sale only on the territory of the Russian Federation, sooner or later the cessation of sales will lead to a halt in production.
But the plant in Asaka has been retrained for the production of another brand of cars, Chevrolet, for several years now, their simple, out-of-print, but at the same time affordable and popular models, so maybe this is a way out of the current situation, the sale of GM products to Russia from Uzbekistan? Why fence the garden, invent a new brand? But even in this case, there is no way out. So to save the day and stay in the new car market in Russian Federation had to resort to rebranding. IN " new - old» Cars will invest a little more comfort, safety, a little more improved design.
The first signs of the new brand will be the well-known mini hatch Matiz and inexpensive, but proven with better side sedan Gentra, better known Russian buyer, By appearance like the Chevrolet Lacetti.
The familiar novelties presented at the presentation have changed somewhat, they have undergone a facelift, if we talk about world standards. Matiz has changed optics, including LEDs. The headlights got overlays, large fog lights. Changed sills and wheel arches, door moldings.
Inside Salon Matiz now there is a console deployed to the driver by the screen of the infotainment system.
Also on the minicar is expected to install, anti-lock braking system and standard immobilizer.
Gentra also changed optics to LED, redesigned front bumper, new options have appeared: a leather-wrapped steering wheel and a multifunction display.
Model No. 3 from Ravon will become Chevrolet Aveo of the past generation, it will replace Daewoo Nexia, which finally left Russia.
Changes in the third model of the new brand are akin to two previous models but richer. modified bumpers, LED optics, enlarged wheel disks. Also at new version Nexia appears system exchange rate stability, tire pressure sensors (!) and automatic transmission.
Later Ravon will release two more models, R2 (formerly Chevrolet Spark) and R4 (Chevy Cobalt). Even under the new brand, they will remain recognizable, their appearance, with the exception of the radiator grille, has not changed much.
P.S. Starting from October 9, Ravon car dealerships that have changed the format from dealer centers UzDaewoo, started selling new Matiz and Gentra. True, as they say on the Internet, while both models are sold in the old form, that is, without facelift. The price tags, respectively, remained the same, Matiz - from 314 to 414 thousand rubles, Gentra - 439-619 thousand rubles.
