How to start your own car dealership business? How repurchases work: car resale as a business.

04.04.2019

Due to the strong saturation automotive market, appeared a large number of earning opportunities in this area. One of them is resale of used cars. This business is very profitable and always in demand both in Russia and in other countries of the world.

Investments: from 100 thousand rubles
Profitability: from 50 thousand rubles per month
Payback calculation: 1-2 months
Personnel: 1

for used car sales

There are several ways how to make money selling cars that already have mileage. You can buy a used car both in your city and in other cities. When buying from another locality, it is worth considering the cost of the road.

You can also buy used cars abroad and sell them in Russia.

There is an option to sell a car at all without buying the car itself. It is enough just to find a seller and a person who wants to buy this car. You will act as an intermediary, and take a small commission for the work. This is how real estate agents work.

Vehicle Search Sources

Before car resale will become your stable income, you need to explore all the options for finding the machines themselves. Sites and newspapers of announcements will help you in your work, where you can independently look for interesting options and call owners and potential buyers.

Business promotion

You can promote your business on your own by placing your ads on websites, in newspapers and social networks. You can also build your own client base with your own efforts. For such promotion, you do not even need cash investments.

Let some officials believe that buying a car now is the best. Cars are still being sold, bought and will be made for many years to come. After all, they not only interfere, but also help to live. IN last years Against the backdrop of falling sales of new cars, the second-hand market has noticeably revived, now it is four times larger than the primary market. I wonder what brands and models are especially valued among "beusheks"?

Lose the most in value expensive cars e.g. sedans executive class. For the first three years, they become cheaper by about a third. And the slowest of all - the so-called state employees. And of these, the simplest, “empty” configurations are the most profitable for subsequent sale. Options in this class depreciate as soon as the car leaves the salon, and the more options, the more difficult it is to find a new owner for your “swallow”.

Undisputed market leaders - machines brands Lada and models of so-called "localized" brands - despite the fact that they are often not at all. One of the reasons is the availability of service and spare parts, which are especially relevant for used cars. Few people want to look for craftsmen who are familiar with the features of repair and maintenance. rare model, and weeks or even months to wait for the ordered parts.

Of the foreign cars, Toyota turned out to be the coolest. Cars Japanese brand in the lead in residual value in almost all classes. The reason for this is also obvious - Toyotas are considered the most reliable, which makes buyers "vote with their rubles." And there are many buyers. By the way, when choosing a used car, it will not be superfluous to study reliability ratings.

This class is called the “golf class” for a reason. Volkswagen Golf(1) rules the ball in it secondary market, losing in price the slowest. His sister Jetta is also slowly getting cheaper. Toyota Corolla(2) is in demand among a solid public, carefully counting hard-earned money. And youth Mazda 3 (3) and Ford Focus(4) are in demand even with the "second freshness". Naturally, versions with automatic weapons are more expensive than with mechanics. Moreover, Focus loses only about 15% of its value in three years and leads in terms of sales in the categories of 600-500 thousand and 400-300 thousand rubles.

This class is called the “golf class” for a reason, Volkswagen Golf (1) reigns in it in the secondary market, losing in price the slowest. His sister Jetta is also slowly getting cheaper. Toyota Corolla (2) is in demand among a respectable public, carefully counting hard-earned money. And the youth Mazda 3 (3) and Ford Focus (4) are in demand even with a “second freshness”. Naturally, versions with automatic weapons are more expensive than with mechanics. Moreover, Focus loses only about 15% of its value in three years and leads in terms of sales in the categories of 600-500 thousand and 400-300 thousand rubles.

I wonder if the D-class will ever be called the "Camry-class"? I think the car is well deserved. He breaks records even in terms of revenue in the secondary market, ahead of not only Focuses and Solaris with Rio, but also his younger sister Corolla. In addition to the solidity of the Camry and its reliability, buyers in the secondary market are obviously attracted by the fact that the Japanese do not update this model too often, and therefore three-year-olds, for example, differ little from new cars.

Camry is the leader at the same time among cars with mileage worth over 800 thousand rubles, 800-700 thousand and 700-600 thousand!

However, it is quite advantageous to have now Kia Optima - Korean brand got rid of the image of the manufacturer of only "state employees", and Optima is fighting on equal terms with competitors. Not bad and, losing about 25% over three years. The most popular cars are those with a 2.3 liter engine and an automatic. 2.0 with mechanics are valued much less, especially since there is a high risk of running into a former taxi.

One of the leaders in class E is the Volvo S80. Although, when compared with cars of other classes, the loss in price for three years looks impressive - in the red by 35%. At the same time, it is believed that Swedish cars are getting cheaper rather slowly.

The record for the fall in value in the early years belongs, as already mentioned, to the F-class, executive sedans. For example, the BMW 7-series becomes cheaper by 38% in three years. Although all the same, the price of even such a "second-hand" car remains impressive.

The class that is most in demand today is crossovers and SUVs, which I combined into the SUV group, ordinary and luxury. This class occupies exactly one third of the secondary market and continues to grow. There are new products coming out all the time, such as Hyundai Creta And Renault Captur- there is no doubt that they will be in demand in the secondary market. But for now, these models are considered exactly as new, and they are more likely to be bought on credit than used ones. Moreover, brands operate: Hyundai - “Start!”, And Renault - “Let's go!”.

Of the domestic cars among the "second-hand" cars, the most popular SUV (or SUV) for many years remains the Lada 4x4, which this year celebrates its 40th anniversary, having changed over the years much less than Mercedes-Benz G-class. Naturally, far from everything can now be repaired in the field, on the knee, but the car is still quite unpretentious. And it has no equal in cross-country ability at the same price.

Chevrolet Niva for the same reasons is highly quoted in the secondary market - approximately. By the way, Duster loses only 10% of its original cost in the first three years. And the most requested versions are from 1.6, mechanical box and all-wheel drive.

And then there are such bestsellers as Toyota RAV4 and Honda CR-V, Kia - Sportage and Sorento, Hyundai Santa Fe. They lose 18–20% of their value in the first years. The popularity came as a surprise to me. Nissan Juke. Well, it's an absolutely impractical car!

Large expensive SUVs cheaper faster compact crossovers, but still slower than executive sedans. Among the leaders in residual cost Mercedes-Benz GL(1) Porsche Cayenne (2), Volkswagen Touareg(3) and two Toyota models at once - Land Cruiser Prado and Land Cruiser 200 (4). The latter loses only 24-26% of the price in three years.

Large expensive SUVs are depreciating faster than compact crossovers, but still slower than executive sedans. Among the leaders in residual value are Mercedes-Benz GL (1), Porsche Cayenne (2), Volkswagen Touareg (3) and two Toyota models at once - Land Cruiser Prado and Land Cruiser 200 (4). The latter loses only 24-26% of the price in three years.

Once again, I had to be surprised that Land Rovers are quoted quite high on the secondary market - and in fact they have a reputation for being far from the most reliable and, moreover, super-expensive cars to repair. Apparently, all this is left in the distant past. Very good results for range rover Evoque: only 18% cheaper in the first three years!

Of the luxury SUVs, the most profitable acquisition is the Porsche Cayenne. Having left it for three years, it can now be sold for 101.4% of the original price - due to fluctuations in the exchange rate and the general rise in price of cars of this brand. Same story with Mercedes-Benz CLA. However, these are rather theoretical calculations. It takes supernatural talent to sell used cars like this today.

Same model line from WHA! Cars are inexpensive and are in steady demand. But what is needed to start such a project? What difficulties will a novice car salesman face? It is these questions that this article will be devoted to.

Required experience and skills

In order to start a car dealership business, you need to have the necessary technical experience and a high level of practical skills. After all, buying a car is associated with an assessment of the condition of the car. special attention deserves chassis and power unit. It will be very difficult for a beginner to objectively evaluate the presented car. But to increase its value, it will be necessary to work hard! So it is better for an inexperienced motorist to abandon such an undertaking. But if you can’t imagine your life without the repair of various mechanisms and especially cars, then for you the resale of used cars is great option earnings!

Necessary material and technical base

But it is not enough to have knowledge alone. Although knowledge can be acquired as a hired worker, to implement a car resale project, you will also need a garage or a box and the necessary minimum of tools and appliances. At the very beginning, you should purchase a large set of tools. This should include open-end wrenches, hex keys, screwdrivers, pliers and other small tools. Even a banal pump is indispensable when reselling cars. Over time, your garage will be filled with a variety of micrometers, pressure gauges, ammeters, spray guns and chargers. Only with time you will be able to determine for yourself the most relevant list of tools. And this list of tools is a topic for a separate article.

Decide on price category

Next, you should decide on the price category in which you plan to work in the future. Here follows one simple rule: the more high class car, the more income you can get from its resale. At the same time, do not forget that the demand for cars of different classes can vary significantly. And selling a VAZ of the ninth model is much easier than selling an expensive and rare foreign car. Therefore, in some cases it is more reasonable to take exactly the quantity. Especially if we are talking only about the beginning of such activities. So it is better to start with cheap cars and gradually move to more expensive ones. In parallel, the demand for cars should also be studied. different manufacturers and years of release. It is with the help of such an analysis that you can compile a list of the most popular cars for yourself. In many ways, the start of resale depends on start-up capital. And that's what the next paragraph is about!

Search for start-up capital

Where to find start-up capital to launch a car resale project. If the money is available, then this question disappears by itself. If they are not, then they can be earned on your permanent job, and car resale can be done as extra income. When looking for capital, you should also not forget about friends! It is they who can borrow a certain amount for the case. In addition, it is friends who can become a kind of shareholders. After all, the first car can be bought jointly and after the sale, the finances can be divided equally among the participants in the enterprise.

Another fairly common option is to sell own car to get start-up capital. Sometimes a person does not even think about this type of income until the sale of his own car. And only after that the seller considers a gold mine in this type of activity. But still more often the car is sold precisely for the purpose of obtaining capital. And a personal passenger car is the first link in a long chain of subsequent sales.

The nuances of buying and re-registration of a car

When buying a car, you should immediately pay attention to the honesty of the documents. Registration numbers must match. The person with whom you are talking about the sale must be entered as the owner in technical certificate relevant vehicle. All these precautions will minimize the possible risks.

The car can be re-registered for yourself, but this is associated with significant financial costs, which means it reduces the overall profitability of the enterprise. General power of attorney with the right to sell is a kind of golden mean. Its design also costs money, but in this case spending is well worth it. Some sellers do not even draw up a power of attorney for themselves, but simply call the owner at the time of the sale of the car, and the owner draws up documents directly for the buyer. The cheapest option, but not the most convenient!

Cars with foreign numbers deserve a separate description. They are usually issued in a foreign language. entity. In this case, the buyer will not be the owner of the car, but simply its user.

How to increase the value of a car?

The cost of a car depends on many factors. First of all, correctness plays a role here. power unit. After all, engine repairs are associated with very significant costs, and therefore you should not initially buy a car with problematic engine. Repair should be limited to the replacement of piston rings.

The undercarriage is repaired if necessary. If significant components are not damaged, then problem seals are replaced and shock absorbers are repaired. Although tires are consumables, it is their wear that also has special meaning when pricing a car.

The body and the condition of the interior affect the visual perception of the car. And this factor plays a decisive role. Full painting the car is very unprofitable, but the correction of local external defects paintwork will allow you to evaluate the car for much more high level. Broken light headlights should be changed to new lighting fixtures. The salon needs to be cleaned, the seats can be re-upholstered. Then the buyer will have good impression about the car.

Search for a buyer and sale of a car

Now it remains to find a buyer. A potential client can be searched through acquaintances. Many sellers do not hide their activities. But the most convenient option is free classified ads. It is here that the largest audience, and therefore the potential client is already somewhere nearby! You should also not exclude such an option for finding customers as advertisements in local newspapers. And most of the ads are free too.

So we figured out the resale of cars. In fact, absolutely every interested person can try his hand in this direction and achieve good results. If you have the desire and skills, then the search for finance will not take much time. And there are already sales!

Nowadays, many people work in the used car markets, and earn a lot of money on the sale and purchase of four-wheeled horses. As a rule, such “entrepreneurs” are not very fond of and are simply called resellers (or repurchases). Both car dealers and buyers do not like it. The reason is simple. The resellers prevent the first ones from selling cars at the desired price, constantly calling and knocking down the cost with their “hot” offers. And the latter do not like resellers, because they do not have time to buy the car they like because of them. And buying a car from a reseller is not the best idea. Firstly, such a seller knows little about the object of sale (the purchase is made on hastily in order to quickly push the car to the next buyer). Secondly, resellers try to inflate the price (otherwise there will be no benefit).

But there are several other players on this field - real sellers. These people don't grab every car they sell. They always try to look for only really interesting offers. They are also in no hurry to sell. They conduct fair and open trade. They are looking (slowly) for cars in excellent condition with a good past, they buy them at favorable price, bring the car to the ideal and sell it, receiving a certain percentage of the benefit. This is exactly the kind of used car dealers we offer you to become. And we will talk about this topic in more detail in today's material.

How to start a used car business?

You need to start with a certain amount of knowledge of the automotive market and a certain amount Money. Yes, this is the very type of business that cannot be started without investment or even with minimal investment. Although the concept of minimum investment can be understood in different ways. First, you still need to decide what kind of cars you are going to trade. Conventionally, several directions can be distinguished:

Resale of domestic cars, which include a variety of Ladas, GAZs, UAZs and other brainchildren of our car industry.
Purchase and sale of Japanese right-hand drive cars.
Trade deutsche marks auto.
Work in the segment of premium cars.
And the resale of everything else (roughly speaking, that's how it looks).

Trading everything is profitable for the reason that you are not tied to any particular brands and models. Therefore, you will always quickly find worthy copies for subsequent sale.

Premium brands can generate substantial profits. But there is a minus here - you need a large initial investment. These machines are usually very expensive. From a million rubles (depending on the year of manufacture and configuration).

Right-hand drive cars enjoy well-deserved popularity in many regions of our country. These cars are different high reliability, excellent equipment and attractive price. In addition, selling the "Japanese" is not difficult at all. Buyers are quite quickly.

German cars have about the same advantages and disadvantages as the premium segment (to which they often belong). Only the amount of the initial investment may be slightly less.

The domestic auto industry also has a number of advantages. Firstly, these cars are very popular in our country. So it will be easy to find buyers. Secondly, an amount of about 150-200 thousand rubles will be enough to start. And maybe even less. There are downsides, however. Firstly, you won’t be able to earn a lot from one sale (given the low cost of a car). Secondly, domestic cars lose value quickly.

In general, the choice is yours. It all depends on your personal preferences and financial capabilities.

Next important point– the presence of familiar masters at the station Maintenance. Ideally, if you yourself are engaged in car repairs. Then you can buy broken and old cars, restore them inexpensively and sell them at the maximum possible price. The main thing in this matter is not just to “cover up your eyes”, but to always try to do quality repair. Buyers will appreciate it, and perhaps next car will buy from you again. Or they will recommend you to their friends.

And finally, you should understand a little legal intricacies so that you don’t accidentally buy a stolen or bail car.

The scheme of the business on the resale of used cars

First of all, study the market and identify brands and models that are in high demand among buyers. You can do this with the help of sites with ads. And then - everything is simple. You negotiate with the seller (we work only with car owners), inspect the car, buy it, (if necessary) bring it to perfect condition and try to sell at a favorable price for you (and buyers).

The most important thing in this business is not to try to buy and sell cars in a deplorable state. Perhaps the first buyers will not notice anything suspicious. You sell a couple of cars and earn a few extra thousand. But this trade will not last long. And they will quickly stop working with you. Choose each vehicle carefully and offer your customers only the very best. And then queues of loyal customers will line up for your product. Good luck!