Before buying a brand of car you like, every buyer will certainly have the question of which country's manufacturer's car to choose. After all, as you know, if a car starts to be in great demand in the world, manufacturers of other countries buy the rights to its production. This also happens in Russia, "Reno Logan", "Toyota Camry", " Ford Focus”,“ ”, etc. are examples of this. But now our conversation will be about a middle class car with richly equipped"Ford Focus", which can be found in three types of assembly in the car markets of the Russian Federation:
European;
- American;
- Russian.
To begin with, let's start with the fact that many people, as soon as they find out that a Russian-made car, immediately turn away and go to see any other car produced abroad. This is understandable, after all, for almost the entire life of the Soviet automobile industry, nothing worthwhile has been done that could even catch up with a foreign car twenty years older than our car. But do not jump to conclusions about any machine, even our assembly, because each has its pros and cons! As for the car of the Russian assembly, there are not much more minuses than its European and American counterparts. On the contrary, the Russian "Ford Focus" is more adapted to our driving conditions, and sitting behind the wheel of this car, you will feel like in a spaceship from the comfort and abundance of electronics. Outwardly, they almost do not differ from each other except for the headlights, but the design differences are greater, spare parts from the Russian Ford Focus will not be able to fit a foreigner. And now more about the differences between them:
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The Russian Ford Focus, in comparison with its relatives, has very good, high-quality brakes, and therefore, when high speed he seems to be starting to slow down with his nose. This raises the fear of damaging your bumper on some object that has fallen on the road, it feels like the brakes were designed by a “coward”. As for its American sibling, the brakes are pretty sluggish and sometimes you have to slam them all the way to the floor to get good braking. But the leader in this criterion is clearly the European-built Ford Focus, whose brakes were clearly made for driving on the autobahns. They are of medium sensitivity, when braking, the speed drops almost instantly, but in comparison with the Russian Ford Focus, the European does not skid, and he does not strive to throw you out through the windshield.
With regard to manageability. In this criterion, the first place is shared between the manufacturers of the USA and Europe, on whose machines, even at a speed of 190 km / h, significant rocking is imperceptibly significant. The car goes almost following the indicated trajectory, which cannot be said about their Russian counterpart. Russian car already at a speed of 140 km / h makes you think about possible consequences, since the steering wheel is made wadded, and the car does not exactly follow the trajectory of movement. On the other hand, the Russian Ford Focus has a fairly high ground clearance, which, unlike its foreign counterparts, makes it possible not to be afraid of every bump.
The ergonomics of machines from all manufacturers are on top. There are no backlashes, squeaks, as is usually the case on our cars, the interior is adapted for driving on high speeds, as there is lateral support for the seats. As a result, almost on any turns you sit like a glove. The main difference in this paragraph is in the headlights, where the Russian-assembled Ford Focus is at its best. The standard optics of its foreign counterparts are too dim and do not provide enough space for viewing, which is why you have to install xenon, but based on the fact that this is prohibited in many countries, you have to change all the optics.
As a result, one thing can be said that all these machines are approximately on the same level, each of them has its pros and cons. But the most important common minus of these cars is too thin body material. It is slightly susceptible to corrosion, but even with a small accident, you will have to invest more than one penny in the repair of your iron horse.
Good luck in choosing a car!
| Full title: | Ford motor company. |
| Other names: | Ford (Ford) |
| Existence: | 1903 - present day |
| Location: | USA: Dearborn, Michigan. |
| Key Figures: | William Ford Jr. (Chairman of the Board of Directors) Alan Mulally (President). |
| Products: | Cars and commercial vehicles: Ford |
| The lineup: | Ford Mondeo Ford Kuga Ford Airstream Ford GT (2003) Ford Windstar Ford Ka Ford Flex Ford Explorer Ford Orion Ford Probe Ford Excursion Ford Edge Ford Cougar Ford C-Max Ford Crown Victoria Ford EcoSport Ford Fiesta Ford Five Hundred Ford Capri |
Henry Ford (Henry Ford) - the greatest personality in the history of the automotive industry.
Once upon a time, it was he who, while still a boy, working on his father's farm, flopped hard from his horse. The incident occurred in the USA, in the state of Michigan on the outskirts of the city of Dearborn, in 1872. Having risen to the ground after a fall, Henry set a goal in his life to create a type of transport for people that would be safe, comfortable, unlike carts (carriages) with horses or just riding while sitting on a saddle.
Ford Motor Company.
Having matured, Henry Ford teamed up with his 11 friends, enthusiasts like himself. On June 16, 1903, they all gathered together start-up capital in the amount of $28,000 and applied to set up a manufacturing plant in Michigan.
This is how the Ford Motor Company was born. Her first automotive invention there was a "gasoline sidecar", which received the brand name "Model A" and was driven by an engine in eight Horse power.
10 years after the first release of the car, Henry Ford was called the genius all over the world, who gave the entire earthly society the first car available to every person - the Ford T. In addition, Ford Motor Company is the very first company in the world that introduced assembly line production of cars. Due to technological advances and constant innovation, Ford was able to reduce the price of the Tin Lizzy from $850 to $290.
So what is the secret of automotive success? manufactured by Ford Motor Company, which has been going on for over a hundred years? Henry Ford created his company, dreamed of inventing such a car, the price of which in total would be the annual salary of a simple worker who worked at a car assembly plant in Detroit.
Henry Ford's very first car was the Model A.
The Ford company in its entire history, which has endured for about 140 years and has undergone great changes. But, despite this, the most important principles of production work remained unchanged - cars for people should be affordable, modern and reliable.
Henry Ford was born July 30, 1863 in Springfield, Michigan. His parents were named William and Mary Ford (William and Mary Ford), who had six children. Henry was the oldest of them. My father and mother owned a farm, which flourished. Therefore, all the childhood of the future genius was spent on the family farm, where Henry went to an ordinary rural school, and after that he helped his parents with the housework.
When Henry was 12 years old, he built a small workshop for himself, in which he spent all his free time with great pleasure. A few years later, he will create his first steam engine, designed in this workshop.
most famous and popular car of the last century - Ford T. It is thanks to the series of this brand that the car has turned from a toy for the rich into a means of transportation that is available to everyone.
Henry Ford takes a job as an assistant machinist, moving to Detroit in 1879. Three years later, he moved to Dearborn, where he designed and repaired steam engines for about five years, but sometimes worked part-time at a factory in Detroit. After 9 years, Ford marries Clara Bryant and in 1888 successfully occupies one of the leading positions at the sawmill.
Three years later, in 1891, Ford became an engineer at the Edison Illuminating Company, and two more years later he was promoted to chief engineer. Now Ford has more free time plus a very decent income. Thanks to this, Henry was able to devote more time to the creation of an internal combustion engine.
The first version of the engine was developed in the kitchen, in the house of Ford himself. After that, he fastened it to a four-wheel bicycle frame. The result is a quad bike. In 1896, it was he who became the first Ford car. In 1899, Henry Ford left Edison Illuminating to form his own company, Detroit Automobile. A year later, the company will go bankrupt, but despite this, Ford will have time to produce several models. racing cars. Also in October 1901, Ford would take part in the auto race, where he would become the winner, overtaking the then current US champion Alexander Winton (Alexander Winton).
Model T was produced in the form of a convertible, pickup truck, passenger car and other types of models. Ford Motor was formed in 1903. Henry Ford founded the company along with 12 founders from Michigan. Ford himself was at the head of the company, holding the position of vice president and chief engineer, and he also owned a controlling stake of 25 percent.
To create a car manufacturing plant, the company bought the Mack Avenue van factory in Detroit and converted it to its line of business. Ford hired teams of 2-3 workers under his management and they made auto parts to order.
On July 23, 1903, the first Ford car was sold. The first model was the "gas sidecar" or Model A, powered by an eight horsepower engine. On the market, the car was assigned as a simple and affordable car, on which even a teenager at the age of 15 can sit behind the wheel. Thereafter, Henry Ford became the principal owner and chief president of Ford Motor.
Thanks to the first representatives of the company Schreiber, Thornton, Perry (Schreiber, Thornton, Perry) from the UK in 1907, the Ford logo was invented in the form of an oval. He characterized Ford cars as a symbol of reliability, efficiency and personified the "brand of the highest standard."
Henry Ford directed common work production. Over the next five years, under his management, nineteen letters from Model A to Model S were involved, some of which remained at the initial or research levels and did not reach the level of production and release to the market.
Henry Ford was able to fulfill his dream only in 1908. He released the Tin Lizzy model (Tin Lizzy, as the Americans affectionately called her) - Model T. This car model has become the most famous in the history of the auto industry. The base price of the car was $260. Eleven thousand Model T cars were sold during the first year of production. Its appearance on the market meant new era or the evolution of the mode of transport.
Ford cars did not require complex maintenance, they could even pass on rough rural roads, in general, they were easy to drive. As a result, the demand for the car was constantly growing, and it became an object of mass production.
Also, on the main base of the Model T building, cars of other modifications are produced: minibuses, ambulance, small trucks, small vans, etc. In addition, a version was also made for a military ambulance.
With the increase in labor productivity and product quality, consumer demand from buyers also grew. Henry Ford becomes the very first in the world who decided to introduce an assembly line into automobile production. Thanks to him, the worker, staying in one place, performed only one operation, so every ten seconds a completely new Model T descended from the assembly line. The assembly line was one of the significant stages in the manufacturing revolution.
Family company.
Henry Ford, along with his son Adsel Ford, in 1919 bought shares in Ford Motor Company from other founders of the enterprise for $105,568,858, after which the company became their family firm, and the Fords were its sole owners. In addition, Edsel Ford inherited the position of chief president of Ford Motor from his father, a position he held until he died suddenly in 1943. In the future, after the death of his son, Henry Ford has to again lead the management of the company.
Ford Fordor Deluxe - also became a wildly popular car model in its time.
In 1927, the Model A became the first to feature the Ford logo on the grille in an oval silhouette. Majority ford cars until the late fifties were released with a dark blue logo badge, which is now known to many buyers. But, despite the fact that the oval pattern was approved as the official logo of the company, it was not applied to cars until the mid-seventies.
Constant progress and an accelerated lifestyle of a person, forced the company to introduce technology innovations and increase capacities. Ford Motor Company has always tried to keep up with the times.
In 1932, the company introduced the public to the V-shaped 8-cylinder engine. On April 1 of the same year, Ford became the first to produce such a monolithic engine. A series of cars with this engine has become the most popular among most Americans.
There is an assumption that our "Seagull" is a copy of the Ford Fairlane. What do you think?
In the same year, Ford became the most common car, due to its maintainability and auto parts available in US stores. In 1934, Ford trucks (with a completely modified engine) were produced for large cities and working farms.
After, with every year of the popularity of personal transport, people have a problem of safety in cars. Ford does not get past this problem. He again becomes the one who is the very first to use safety glass in the production of a car. The main principle of the company's general policy has been and remains concern for human life. Therefore, the plant was constantly developing to reduce the risk to the person who was behind the wheel. Buyers have always generously paid for this with their love and predisposition to the Ford brand.
The Ford brand is becoming famous and popular not only in America. In addition to it, Ford Motor Company opens a large network of factories, stores and branches all over the world, including Russia and Europe. All over the world, Ford cars are selling well and are becoming a people's brand of genuine quality.
50-60s.
After the second patriotic war Henry Ford in 1945 inherits his powers as the head of the company, Henry Ford the second (eldest grandson). In addition, in May 1946, Henry Ford Sr. was awarded an honorary award for services to the automotive industry, as well as Golden medal at the end of the same year for services to society by the American Petroleum Institute.
Ford F-100 - became a cult car among pickup trucks, hooking a huge number of US residents on it. This model is still popular today.
On April 7, 1947, Henry Ford Sr. died at the age of 83 in Dearborn. His death marked the end of the initial and turbulent period of the Ford Motor Company and, despite this, opened the door to a new automobile era. The grandson of Henry Ford Sr. continues the work and dream of his grandfather with dignity. Appears, a new Ford model. On June 8, 1948, the 1949 model of the future was solemnly presented at the New York Auto Show. Its unique design set it apart from the rest: independent front suspension, opening rear side windows, and sleek side panels.
A novelty in automotive design, it has become an amalgamation of the body and fenders. Ford Motor Company achieves high sales of these models in 1949, which is the highest sales since 1929. The company's profits begin to rise from high speed, and this, in turn, allows you to increase the number of factories, branches and open new engineering and research centers.
The Ford Thunderbird model - in those years becomes the most luxurious and legendary sports car. In the further development of the company, new areas of its activity are opened: 1. Ford Motor Company - itself financial business brand FORD. 2. American Road Insurance Company - Insurance Company. 3. Ford Parts and Service Division - automated replacement of spare parts. As well as the production of automotive electronics and technology, space technology, computer development, etc.
And, in the end, Ford Motor Company in January 1956 becomes an OJSC (open Joint-Stock Company). Now on this moment There are more than seven hundred thousand founders and owners of shares.
In the 1960s, the focus of the company was on the younger generation. Ford Jr. redirects car production to sports and inexpensive cars intended for youth.
After that, in 1964, the Ford Mustang, named after the P-51 military aircraft, appeared on the market for the first time. Its feature was that a new type of engine was used. It combined the transmission and the drive axle together. Also, the differences were in the new body design, which combined all the modern trends of those years.
Ford Mustang - has become a real masterpiece among sports cars and the younger generation.
Such interest in the Ford brand has not been observed since the release of the first Model A. The company's expectations have exceeded themselves. Nearly 100,000 Mustangs were sold in the first three months after launch.
After such success, the inspired employees of the company continue to work on improving the design. New trends and innovations begin to apply automotive design. As a result, the Corina and Transit models are born.
In turn, Ford Motor Company continues to work on road safety projects. Proving thereby that profit is not the main goal of the company.
The Model GT40 wins the 24 Hours of Le Mans, ending Ferrari's lead in the event.
Also Ford Motor Company in 1970 was the first company in the world to introduce disc brakes to a wide range of production. In 1976 and thereafter, the official oval-shaped Ford logo with a blue background and silver letters appears on all car bodies. This made it possible to recognize Ford cars in any country in the world.
Model Ford Taurus - was awarded the "car of the year" in the United States, because of its comfort and economy, which also became a popular hit.
After, in turn, such models as the Ford Taurus and the Mercury Sebale appeared. They were designed as fuel economy vehicles. The company's designers and specialists have been constantly innovating to create a truly necessary car for middle class people.
It is worth noting that the Model Ford Taurus was designed as a car in which every detail was made to perfection. Such fruitful work brought success to the company and in 1986 Ford Taurus became the number one car in America and was recognized best car the same year.
After these events, the Model Ford Mondeo was released. He replaced Model Ford Scorpio, despite being inferior to it in size at the beginning of production.
Then in 1994 there was whole line novelties in addition to such as the Model Ford Mondeo. This new minibus Windstar, a modified Model Ford Mustang, and the new Model Ford Espire.
After some time in North America new improved Model Ford Taurus and Model Mercury Tracer. The first ones were made in them, modifying the design of the body and interior after the outdated style of the eighties. also in European countries, the design changes were shown to the public Minivan Galaxy, Model Ford Fiesta and F-series pickup.
New Minivan Model Ford Galaxy was built on the same platform as the Ford Seat Alkhambra and Ford Volkswagen Sharan, their internal and external differences could be easily counted on the fingers.
Present tense.
Many years later, the main principle of the production of Ford Motor Company was the combination of car improvement plus the minimum production costs, which allows the company to produce world-class cars. Now Ford sells over seventy car modifications for sale worldwide under various brands of Ford, Lincoln, Aston Martin, Mercury, etc. Also Ford Motor Company has a stake in other companies such as Kia Motor Corporation or Mazda Motor Corporation.
The Model Ford Focus is a new model that has replaced the assembly line production of the Model Ford Escort. Ford Focus has gained wild popularity among Russian citizens even before the start of the main production. You can buy an engine for Ford Focus 2 at this link.
New official factory Ford Motor Company was opened on July 9, 2002 in the city of Vsevolzhsk in the Leningrad Region of the Russian Federation. In the Russian branch of the company there is a complete process of production cycle.
In this section, we will study the history of the creation and development of well-known world brands. We will understand what helped great companies become such, what is at the heart of their mission and values. What principles of success were laid down in them by the founders, etc.
I am a young entrepreneur, I have several business projects and I want these projects to grow and become no less outstanding than those companies that will understand this rubric.
To do this, I decided not to invent a wheel, but to follow in the footsteps of the greats. And we'll start with the Ford Motor Company, or Ford in common.
Go ahead - the slogan of the legendary brand Ford Motor Company. To understand what the Ford people mean by this concept, watch a short but very effective promotional video below:
Ford Motor Company ranks second in terms of vehicle production in Europe, third in the US market and fourth in the world. Under the Ford brand, the company produces models of passenger cars and commercial vehicles, and it also owns the Lincoln trademark.
The enterprises of the legendary American automobile manufacturer are located in 65 countries - in the USA, Canada, Argentina, Spain, China, Russia, etc.
The total number of employees employed by Ford Motor is about 171,000. The company's sales for 2012 amounted to more than 130 billion dollars!
In the list of the largest public companies, according to Forbes magazine, Ford Motor Company ranks 4th in its industry, behind the top three - German Volkswagen companies Group and Daimler (1st and 3rd places) and Japanese Toyota Motor.
Ford Motor is one of the largest companies in the world, run by one family - Ford owns about 40% of the shares. The company's publicly traded securities are traded on the New York Stock Exchange (NYSE). The cost of one share is about $2 (April 2013).
According to Forbes, the company's market capitalization in 2013 reached over $51 billion!
But the history of Ford Motor is interesting not only with financial indicators, but also with interesting facts. It was this company that first used the classic auto assembly line, and this, of course, is the merit of its legendary founder.
In 2013, the company celebrates its 110th anniversary, and this period exceeds the life expectancy of an average person! Ford Motor Company is a real dinosaur of the automotive industry.
What is her secret to longevity and success? Let's try to figure it out
The company's headquarters is located in Dearborn (Michigan), where it was born on July 30, 1863. As they say, where he was born - there he came in handy, in 2013 marks the 150th anniversary of the birth of Henry Ford, and his life's work is still developing and flourishing.
Now at the helm modern automotive industry stands William Ford Jr., great-grandson of Henry Ford, who is Chairman of the Board of Directors of Ford Motor. In 2001, he headed the company, whose losses at that time amounted to about 5 billion dollars.
Ford Jr. was able to bring her to three years, moreover, it was he who invited Alan Mulally, a talented manager who managed to find the right company strategy in the 3rd millennium, to the position of president of the company.
Competitive costs, high quality, benefit to society - these are the basic principles of company management that Henry Ford bequeathed, and his descendant is still guided by the great-grandfather's success formula.
These thoughts I have already adopted. For example, one of my areas is training and the provision of educational and consulting services. I have work to do here. I want to make sure that I have the most quality services.
This is an issue that needs serious consideration. I constantly ask myself: “How can I improve my services? What is the best way to serve a customer? What else can I do to make a person get more for the same price?”
In another project (online store mistersaver.ru) I also try to apply these principles. The very direction of energy-saving technologies was chosen by me because it is possible to benefit society here. Unfortunately, I cannot answer for the high quality of the goods, since I am not a manufacturer. But I still try to reduce the risks of my clients.
For example, we have a 45-day product test drive. During this time, the client can try the solutions we offer, and if they disappoint him, then we return the money.
In general, when posing the above questions, you can come up with many interesting solutions. But let's get back to the Fords.
How did the history of the family business begin?
The Ford Motor Company was founded in 1903 by Michigan entrepreneurs, who held a 25.5% stake in the newly created enterprise. A van factory in Detroit was converted into a car factory.
Under the leadership of Ford, who is both vice president and chief engineer, workers assembled cars from parts supplied by other factories. Already in July 1903 year Ford Motor Company sold its first car.
At the time, the company only assembled "to order" cars, and Ford faced a shortage of skilled workers to produce "hand-built" cars. He decided to standardize car parts so that even non-specialists could assemble them.
In 1908, the plant produced the Ford-T model - a reliable and inexpensive car. Ford introduces an uninterrupted line for assembling Ford-T in the shops; thanks to conveyor lines, car production reaches a record level - new car rolls off the assembly line every 10 seconds! Innovation at Ford Motor serves as the starting point for the development of mass production throughout the world.
Ford's product "Ford-T" boosts America's economy - in 1909, the authorities construct a mile-long section of concrete on a street in Detroit, which marked the beginning of mass road construction.
In 2008 in Richmond (Indiana) within the framework of the 100-yearanniversary car "Ford-T»the party was over« T-Party”, which set itself the goal of entering the Guinness Book of Records in terms of the number of cars of this particular model that took part in it. According to rough estimates, out of 15 million cars produced by the company from 1908 to 1927, almost one hundred thousand cars have survived today!
Some Ford-Ts got to their holiday on their own - one of the "anniversaries" ran almost 3000 km on his four wheels! Here's a museum piece for you! Such a "race" can be the envy of a modern car.
In 1999, more than 120 experts from 32 countries rightfully called the Ford T the most significant car of the 20th century!
In 1919, Henry Ford and his son Edsel buy out the company's shares from other shareholders and become sole proprietors. Ford owners motor. In the same year, Edsel inherits the management of the company.
In 1927, when sales of the beloved, but already obsolete Ford-T are not profitable, Ford stops production and starts creating a new car. In 1927 he presents new model"Ford-A", favorably distinguished by its design and technical parameters.
With the entry of the United States into World War II, Ford Motor begins to produce jeeps and trucks for the army - the company "forgave" the pro-Nazi sympathies of its founder, when in the 30s. in Germany, Ford organized the production of tracked and wheeled vehicles for the Wehrmacht.
In 1943, after the sudden death of his son, Henry Ford again returned to the presidency, and in September 1945 he transferred powers to his eldest grandson, Henry Ford II.
With the death of the company's founder in 1947, an era ends for Ford Motor. But, despite the death of its legendary mastermind, the company continues to develop actively.
Today Ford is one of the most famous brands in the world, and the company's famous oval logo has been around for over half a century! Company emblem Ford Motor has changed several times. The first logo was invented by an assistant of Henry Ford, but after a few years it was changed, in 1906 trademark acquired new features - the "flying" spelling of the first and last letters of the company's name emphasized the rapid movement forward.
In 1907, thanks to the English representatives of the company, an oval logo appears, symbolizing the “mark of the highest standard” - efficiency and reliability.
In 1911, the company's emblem was finally established - the oval shape of the logo was combined with a "flying" spelling. The first car with this badge on the grille was the Ford A.
Since 1976, the Ford emblem in the form of an oval with a blue background and silver letters has been placed on all cars of the company.
In 2003, in honor of the 100th anniversary of Ford Motor, the design of the famous Ford badge was slightly changed - the logo was given the features of the very first historical emblems.
However, in the 21st century, the company did not limit itself to redesigning the logo. The company's strategy has undergone major changes.
Previously, Ford Motor was geographically divided into three structures: Ford North America, Ford Asia Pacific and Ford of Europe. Each of these divisions had its own the lineup, for cars of regional markets, different technical solutions and design.
However, company president Alan Mulally, who took over Ford Motor in September 2006, announced a new strategic direction, One Ford, that same year. A change in strategy was required in order to save the company from ruin - its losses at that time amounted to about 17 billion dollars.
The key idea of One Ford was that the company is gradually starting to produce cars that are common to all markets - the world is becoming global and it needs global cars. An example of such a "world" car was the Ford Focus III, built on single platform.
As part of new strategy, the company sells its luxury brands - Aston Martin, Jaguar, Volvo. During the crisis, it was necessary to make the company simpler, and since 85% of its business was provided by the Ford brand, all efforts and means are thrown precisely to save it.
In 2010, the company produced about 45 car models; according to the president of the company, this figure is planned to be reduced to 20-25.
To unite the company's regional divisions into "One Ford", Mulally managed to reconstruct the information division and raise its authority: for the first time in the history of Ford Motor, the director of the IT department entered the board of directors and began to report directly to the CEO.
The factory in Dearborn, the hometown of Henry Ford, was also able to survive the economic crisis. Previously, the enterprise was idle for weeks, but competent management and the production of Ford Focus F150 pickups allowed the plant to survive difficult times without government injections.
The Dearborn plant is huge, with an area of about 220,000 m 2 , and from the beginning to the end of the assembly line stretches almost 7 km of conveyors, winding through the plant like a giant rollercoaster. Currently, the plant assembles about 1,200 vehicles daily, each of which contains more than 3,000 different spare parts.
Speaking of spare parts, I recall an anecdote: "Due to the need to increase the share of Russian components in Ford Focus cars, Ford decided to increase the number of rubber mats to eight."
It seems to me that if you are guided by the principle of Henry Ford in your work - "quality is doing something right, even when no one is looking" - then there will certainly be something to offer besides rugs)
In the 3rd millennium, Ford Motor is actively changing, its slogans are transforming along with it. The first advertising slogan, which appeared in 1914, read "Ford: The Universal Car" ("Ford: universal car").
Among the most successful advertising slogans, it is worth noting such as “Towards Change” and “Reliable. Made for life"
Now the slogans in North America (“Drive One” / “Take it and go”) and Europe (“Feel the Difference” / “Feel the difference”) have been replaced by a global formula for promoting the “one Ford”, sounding like “Go futher” / “ Walk straight".
For the first time this call appeared in the New Year's greetings of the head of Ford, addressed to all the staff. A single slogan will now sound on all advertising materials of the company.
By the way, the company's team is highly motivated for an excellent result; and if Anton Chekhov was convinced that “everything in a person should be perfect: face, clothes, soul, and thoughts”, then Ford Motor specialists are convinced that everything in a car should also be perfect - from fuel technology to interior design .
To guarantee the excellent appearance of their products, the company has a special laboratory, The Visual Performance Evaluation Lab.
There are about 300 light bulbs in the laboratory total power 6kW, with the help of which various phases of the earth's revolution around the Sun are simulated. A reasonable question may arise - what does the luminary have to do with the development of Ford vehicles?
The fact is that the appearance of the car and its interior changes depending on the lighting and time of day; to track these changes and minimize unwanted effects (for example, reflections on the instrument panel), the company conducts such tests. You can see how the lab works here:
Ford Motor Company takes an active part in sports competitions around the world. Its main focus in motorsport is the Formula Ford championship, which stands out among racing competitions for single-seat cars with its long and interesting history.
Since its inception in 1967, Formula Ford has become a real "forge of personnel" - it was in it that such later famous racing drivers as James Hunt, Jenson Baton, Ayrton Senna, Mika Hakkinen, Michael Schumacher and others gained experience.
The company is closely associated with Formula 1 racing: it supplied engines for racing cars of this series for 4 decades, from 1967 to 2004. And the modified Ford GT model became the most fast car in a world that can drive on public roads - reaching a speed of 455.80 km / h, it was included in the Guinness Book of Records.
Ford Motor has also competed in the World Rally Championship since its inception in 1973 and has its own rally team.
On my own behalf, I would like to add that I would really like to create a business that would become for me and my employees not only a job, but also an interesting hobby. It's fun to do something not only for the sake of money, but also for the sake of pleasure, adrenaline, beauty, grace, etc.
The Ford GT is a cool car. I would love to ride it. And even better participated in the competition. I am a gambling person. I have been involved in sports since childhood. And I like the feeling of competition and the spirit of victory!
The company boasts not only the speed characteristics of its cars, but also their sales volumes. In 2012, the Ford Fiesta was named the second best-selling car in Europe by the analytical agency JATO Dynamics.
As for the Russian market, then in 2006 Ford becomes the sales leader among foreign brands. The history of Ford Motor in Russia begins in 1907; after the revolution of 1917, it continued its activities in our territory.
At the end of the 20s. a contract was concluded with the leadership of the USSR, according to which the Americans provided drawings of two cars, their assistance in the construction of an automobile plant and the training of workers. The first cars of the new plant in Nizhny Novgorod - GAZ-A and GAZ-AA - were licensed "clones" of Ford cars.
In 1996 Ford sales office opens in Moscow. A subsidiary of Ford Motor in the Russian Federation owns an automobile plant in Vsevolozhsk (Leningrad Region), opened in 2002. The company carries out body welding, painting and final assembly Ford Focus III and Ford Mondeo cars (since 2009). In a prele 2006 this s The plant produced the 100,000th Ford Focus.
During 2007, more than 175,000 Ford vehicles were sold in Russia, about 90,000 of which were Focus models.
The company decided to celebrate the success of the Focus car, which sells well not only in Russia, in a very original way - by ordering an ice sculpture of its car on a 1:1 scale.
The mass of the ice car exceeded 6 tons, which is more than five masses of real Ford Focus (the curb weight of the car is 1.3 tons). This transparent sculpture was demonstrated at the British International Motor Show.
However, Ford Motor sees its mission not only in obtaining large profits from sales.
The company is focused on building a strong business that makes products that improve the world. Ford Motor backs up its pathetic statement with very concrete deeds. The company occupies active position in the field of protection environment, in area green technologies she can be called a real pioneer .
European Ford vehicles use over 250 non-metallic components containing recycled materials, which allows 14,000 tons less waste to be sent to landfills annually.
Ford Motor is developing gasoline and diesel engines to do even more. New Ford Mondeo, for example, is equipped with diesel engine 1.8 liter capacity and is more fuel efficient than the same 1993 model, producing 20% less carbon dioxide.
Today the company offers the widest selection green cars. Any driver knows that a vehicle and alcohol are incompatible things. However, under the hood of Ford Flexifuel and Ford C-MAX Flexifuel these concepts "made friends" - after all, they do not run on gasoline, but on E85 fuel, which consists of 85% biethanol alcohol.
Bioethanol is obtained from natural products such as wood waste, wheat, sugar beets, etc., i.e. from renewable raw materials. This fuel technology reduces CO 2 emissions to the atmosphere compared to gasoline engines by 30-80%, so these Ford Motor models can be safely called green cars.
Another pride of Ford Motor is the car plant in Dagenham (southeast of Great Britain) - this is the first enterprise in the world whose production capacity fully provided with electricity generated from their own wind turbines.
But Ford Motor is not going to stop there. Following its slogan "go ahead", the company continues to set itself more and more new goals.
No need to focus on money!
From the above, we can conclude that when creating and developing a business, one cannot focus only on money and profits. The business that you develop should help people, should improve our lives, make them more comfortable and safer.
I like Ford's policy regarding the environmental friendliness of the cars they produce, as well as the economy in operation. On my blog you can find a lot of material on how to . I myself at one time installed gas-balloon equipment on my car in order to spend less money on gasoline.
It is reasonable consumption that underlies my vision of how to achieve financial freedom and independence. To increase your income you need to make sure that income is always your expenses. And the resulting difference (residue) must be directed to the creation of assets, the accumulation of money, in order to subsequently create a business, for example.
Thanks to Ford Motor Company for once again convincing me of the right path and for showing me what the right business should be.
The main production of which is located in America. It produces not only cars (Mercury, Ford, Lincoln), but also trucks and various agricultural machinery.
The history of Ford is unequivocally connected with its discoverer, director and simply brilliant man Henry Ford.
The stage of the company's birth from 1900 to 1920
The location of the company is a small factory specializing in the production of carriages. One of the first significant achievements of Henry Ford is a sidecar for carrying passengers, called "Model A". Her work was carried out at the expense of, the power of which was eight horsepower.
The car was considered the most perfect of all present on the market. The ease of its control attracted even the most demanding gentlemen. For the next five years, Henry Ford was engaged in a constant increase in the production of this type of transport. This served as a significant impetus. Wheelchair models are constantly being upgraded and improved. However, many of them have not gone beyond the experimental level.
Henry Ford's company made a huge breakthrough in 1911. The newly created by the brilliant designer car "Iron Lizzy" became available to a huge number of the population. The second name of the car is "Model T". In the auto industry, such a modification enjoyed a special and. The price component for the "Model T" fluctuated within two hundred and sixty dollars. Approximately 11,000 pieces of equipment were sold during the year.
Mass production of cars begins precisely after the appearance of the Iron Lizzy on the car market, and the demand for personal vehicles began to gain incredible momentum.
In parallel with the production of a well-known model, some are being developed. Among them are ambulances, pickup trucks, small buses and vehicles for the transport of goods.
In order to meet significant consumer demand, Henry Ford for the first time switched to assembly line production. At the same time, the work of each participant in the process has a narrow focus, forces are not scattered to perform several phases of the process at once. The moving conveyor has literally revolutionized the automotive industry..
Second stage of development from 1920 to 1940
The rhythm of people's lives was constantly increasing, as was the production capacity of the company. Developers worked day and night on new inventions that would meet all the requirements of the population.
1932 was marked by the release of a monolithic eight-cylinder V-shaped power unit. The Ford company became a pioneer in the creation of such equipment. with this engine for a long time were a priority for a huge number of Americans.
On the video - the history of the Ford brand:
Edited after two years power unit appeared on many trucks.
In the same period, buyers begin to think about the safety of the car. This question becomes relevant for Henry Ford. The company's factories begin to produce safety glasses. The risks of harm to the human body are constantly minimised. A large part of the company's policy is based on ensuring safety for both the driver and passengers.
People's love for the Ford brand is growing exorbitantly. Cars occupy their cell in America, as well as in Russia and Europe. are considered truly popular.
The period from the forties to the sixties
In the early forties, the company put all its strength and power into the creation of specialized military equipment. The production of civilian vehicles was temporarily suspended.
During the period of hostilities, the Ford plant produced 57,000 aircraft engines, 86,000 B-24 Liberator bombers, and 250,000 tanks.
In 1945, Henry Ford, after long and fruitful years, retires. He transfers all his rights to his grandson Henry Ford Jr. In 1947, the founder of a well-known company dies on his own estate. At that time he was 83 years old.
However, the company under the leadership of the grandson is still thriving. was introduced in 1949 at the New York Auto Show. She had a number of features:
- independent front suspension;
- smooth side panels;
- rear side windows that can be opened.
The standard of future automotive design was the integration of fenders and bodywork. The sale of these cars was a huge breakthrough in the life of the company. The volume of units sold exceeded .
The company's profits began to rise at an accelerated pace. Accordingly, production capacities began to expand: new factories, laboratories, test sites appear.
The company is taking root in the financial business, studying the features of insurance. Expands its activities in the electronics and space technologies. To date, the shareholders of Ford Corporation are 700 thousand people..
Period from 1960 to 1980
The main direction of the corporation in the sixties was youth. Production is dominated by affordable sports cars with modern and creative designs.
Period since 1980
During this period, the competitiveness of other manufacturers increases significantly. In order to stay afloat, the corporation begins to practice the introduction of the latest technologies not only in cars, but also in other industrial areas.
The main goal of designers is to create a world leader for the executive class. The middle price segment also did not go unnoticed.
To demonstrate all its capabilities, Ford produces two models: the Mercury Sable and the Ford Taurus. Every detail in the cars is absolutely perfect. As a result, the Taurus became the 1986 car of the year. In the late eighties, both cars underwent crushing. All of America was kneeling before them.
The subsequent innovative models were the Ford Mondeo and the globally restyled Mustang. Galaxy minivans and F-series pickups appeared in Europe.
The main credo of the company is: "While reducing production costs, strive for continuous improvement of our products."
In our time, the Ford brand has earned recognition around the world. More than seventy are produced by factories. Among them are the most famous: Lincoln, Ford, Jaguar, Aston Martin.
The Ford company, in addition to its own numerous productions, has a significant number of shares in the Kia Motors Corporation and Mazda Motor Corporation.
The leaders of the American company do not stop there and are constantly working to improve their capabilities.
Each of us would like to work as close to home as possible, so as not to waste precious hours on the road. Sometimes we manage to find a convenient job, and sometimes, in pursuit of decent pay, we even have to move. But Henry Ford was not one of them. He built his entire colossal empire near the place where he was born and never lived anywhere else.
It is a well-known fact that Henry Ford was born into a farmer's family in a village called Greenfield, near Detroit, where he spent his childhood. But with work on the farm, he, fortunately, did not work out, so he went to work in Detroit. For life, he chose the town of Dearborn. In 1915, the Fairlane estate was built for him. In 1917, the construction of the largest car factory in the world, and in 1956, with the completion of the headquarters of the Ford Motor Company, Dearborn became the home of the corporation forever. Let's take a little virtual tour of the hometown of one of the world's most valuable companies.
By the way, it should be noted that the first settlement on the site of Dearborn was founded by the French colonialist Antoine Lome de Lamothe de Cadillac, after whom it was named car brand Cadillac.
The central building and symbol of the city was not the mayor's office or the church, but the headquarters of Ford, which immediately after the construction was called the "glass house". By today's standards, the building is not the most impressive, however, in 1956, a 12-story glass and concrete building with an area of more than 88 thousand square meters and designed for 3,000 employees looked very impressive. The company that designed it even received two prestigious awards for its work. The complex also includes two outbuildings: a cafe and a banquet hall, plus a huge garage for 1,500 cars.
For various significant events, at night the lights in the building are lit in such a way as to convey some kind of message. For example, on September 15, 2008, the Ford team congratulated its main competitors by highlighting the “Happy 100 GM” on the facade, 50 years ago they announced the victory of the Ford GT at the 24 Hours of Le Mans in the same way, and this year they celebrated the anniversary of this victory.
At the beginning of 2016, the company announced its plans in 2021 to begin a complete reconstruction of the building with the addition of existing as well as new administrative buildings to it.
The headquarters was built on land that once belonged to Henry Ford himself and was part of his Fair Lane estate, which today occupies about 530 hectares. The center of the estate is a luxurious house with 56 rooms and an area of 2900 square meters. The house, built in 1915, had a swimming pool and a bowling alley.
The entire estate is supplied with electricity from its own power plant, located on the dam of the Rouge River, and the power of this power plant is also enough to power part of Dearborn. On the territory of the property there is also a workshop of Henry Ford and a garage, a playhouse for children, a house for staff, a stable, a greenhouse, a greenhouse, a boathouse for water transport.
The estate was donated to the University of Michigan in 1957, and the main house, garage, and power plant are now museums. In the line of the American and Australian Ford, the Fairlane was produced, named after the residence of the founder of the company.
Nearby is another historically important place - the River Rouge plant, which at the time of its appearance became the largest plant in the world with all production cycles - from ore processing to the finished product exiting the gate. Construction began in 1917 and was completed only in 1928. Everything is explained by the scale of the project - 1.6 kilometers along the Rouge River and 2.4 kilometers wide, the boundaries of the complex, consisting of 93 buildings, stretched about 160 kilometers railway tracks on the territory, its own power plant, its own pier. The grandiose complex was able to provide more than 100,000 jobs in the most difficult years for the United States in the 1930s - the years of the Great Depression. The population of Dearborn increased by almost 2,000% during those years, from 5,000 to 50,000.
The first finished product left the plant already in 1918, and not through the gate, but along the river, as it was a gunboat ordered by the US government to participate in the First World War. After the war, the plant switched to the production of tractors, as well as components Ford Model T who passed final assembly at another factory. In 1932 he started building the legendary Model B with the Flathead V8. Since 1964, four generations of the Ford Mustang have been produced here, and from 1948 to the present day, the iconic F-150 pickup truck. The plant employs about 6,000 people, and there is a rule for employees: in the main parking lot, you can only park in a car manufactured by FoMoCo, otherwise you will have to stomp from the back parking lot to the entrance. It's embarrassing, but fair!
In 1929, the plant was visited by the Supreme Council of the National Economy of the USSR and was so impressed that it signed an agreement with the Ford Motor Company to assist in the construction of a similar plant on the territory of the Union. In 1932, the first car, the GAZ-AA, left the gates of the production built by the Americans.
The scale of the figure of Henry Ford is so huge that almost everything in the city bears the name of the great industrialist: libraries, colleges, universities, theaters, there was even an airport named after Ford. Henry Ford loved his small homeland, and she is grateful to him to this day.
