Description
Marketing Research `Market lubricants in Russia - 2017. Indicators and Forecasts` contains a comprehensive analysis of the Russian lubricants market and a market development forecast until 2021 according to a negative, inertial and innovative scenario.
Excerpts from the study:
- On Russian market lubricants, an export-oriented model has been formed, more than 50% of all production is sent abroad.
- In the structure of the lubricants market in 2016, domestic production exceeded the volume of imports by 8.5 times, and the trade balance was positive and amounted to 1,473,594.7 tons.
- The best production indicators are shown by the Volgograd region with a production volume of 1,029,300 tons of products.
- The leader in import deliveries in 2016 is Finland (more than 15%), the leading supplier of lubricants is EXXONMOBIL PETROLEUM & CHEMICAL BVBA (14.1%).
- Most of the products of Russian exporters are bought by Switzerland (more than 20%), the largest buyer is INTOIL S.A. (17.8%).
Study period:
2012-2016, 2017-2021 (forecast)
Data of FEA players:
The study also provides information on foreign economic activity participants with supply volumes:
- Rating of the largest Russian importers and foreign suppliers
- Rating of leading Russian exporters and foreign buyers
Units:
Quantitative indicators in the report are calculated in tons, cost indicators - in dollars
Research geography:
Russian Federation and regions of the Russian Federation, countries of the world
Expand
ContentREPORT SUMMARY
LIST OF TABLES, GRAPHS, CHARTS AND CHARTS
1. KEY PARAMETERS OF THE RUSSIAN LUBRICANTS MARKET
Volume of lubricants market in Russia in 2012-2016*, [tons]
Comparison of production and imports on the Russian lubricants market in 2012-2016*, [tons]
Trade balance of the lubricants market in Russia in 2012-2016*, in kind [tons] and value [thousand dollars]
2. PRODUCTION OF LUBRICANTS IN RUSSIA
Dynamics of lubricants production volumes in Russia in 2012-2016*, [tons]
Distribution of lubricants production by federal districts RF, [%]
TOP regions of the Russian Federation in terms of production of lubricants in 2015, [tons]
Structure Russian production lubricants by regions of the Russian Federation, [%]
Full data on lubricants production volumes for all regions of the Russian Federation in 2012-2015, [tons]
3. PRICES OF RUSSIAN LUBRICANT PRODUCERS
Price dynamics Russian manufacturers lubricants by months in 2012-2016, [rub/kg]
4. WHOLESALE LUBRICANTS IN RUSSIA
Dynamics of wholesale sales of lubricants in Russia in 2012-2016, [tons]
Distribution of wholesale sales of lubricants by federal districts of the Russian Federation, [%]
Regional structure of wholesale sales of lubricants in Russia, [%]
Full data on wholesale sales of lubricants in all regions of the Russian Federation in 2012-2016, [tons]
5. WHOLESALE STOCK OF LUBRICANTS IN RUSSIA
Dynamics of wholesale stocks of lubricants in Russia in 2012-2016 at the end of the period, [tons]
Distribution of wholesale stocks of lubricants by federal districts of the Russian Federation at the end of the period, [%]
Regional distribution of wholesale stocks of lubricants in Russia at the end of the period, [%]
Full data on the volume of wholesale stocks of lubricants for all regions of the Russian Federation in 2012-2016, [tons]
6. IMPORT OF LUBRICANTS TO RUSSIA
Dynamics of Russian imports of lubricants in 2012-2016
Structure of Russian imports of lubricants by regions of receipt in the Russian Federation, [%]
Import prices of lubricants to Russia by regions of receipt in 2014-2016, [thousand USD/t]
Shares largest countries in Russian imports of lubricants, [%]
Lubricant import prices to Russia by country of origin in 2014-2016, [thousand USD/t]
7. EXPORT OF LUBRICANTS FROM RUSSIA
Dynamics of Russian export of lubricants in 2012-2016
In value terms, [thousand dollars]
In kind, [tonnes]
Structure of Russian export of lubricants by region of origin, [%]
Export prices of lubricants from Russia by region of origin in 2014-2016, [thousand USD/t]
Shares of the largest countries of destination in Russian exports of lubricants, [%]
Export prices of lubricants from Russia by countries of destination in 2014-2016, [thousand USD/t]
8. FORECAST OF DEVELOPMENT OF THE RUSSIAN MARKET OF LUBRICANTS
Forecast of the volume of the lubricants market in Russia in 2017-2021, [tons]
Negative scenario
Inertial scenario
Innovation Scenario
Forecast of the ratio of production and imports in the Russian lubricants market in 2017-2021 in kind
Lubricants market trade balance forecast for 2017-2021, [tonnes]
INFORMATION ABOUT THE ANALYTICAL COMPANY TEBIZ GROUP
Expand
IllustrationsList of charts:
1. Dynamics of the volume of the lubricants market in Russia in 2012-2016*, [tons]
2. Trade balance of the lubricants market in Russia in 2012-2016*, in kind [tons] and value [thousand dollars]
3. Dynamics of lubricants production volumes in Russia in 2012-2016*, [tons]
4. TOP regions of the Russian Federation in terms of production of lubricants in 2015, [tons]
5. Dynamics of prices of Russian manufacturers of lubricants by months in 2012-2016, [rub/kg]
6. Dynamics of wholesale sales of lubricants in Russia in 2012-2016, [tons]
7. TOP regions of the Russian Federation in terms of wholesale sales of lubricants in 2016, [tons]
8. Dynamics of wholesale stocks of lubricants in Russia in 2012-2016 at the end of the period, [tons]
9. TOP regions of the Russian Federation in terms of wholesale stocks of lubricants at the end of 2016, [tons]
10. Dynamics of Russian imports of lubricants in 2012-2016, [thousand dollars]
11. Dynamics of Russian imports of lubricants in 2012-2016, [tons]
12. Dynamics of Russian export of lubricants in 2012-2016, [thousand dollars]
13. Dynamics of Russian export of lubricants in 2012-2016, [tons]
14. Forecast of the volume of the lubricants market in Russia in 2017-2021, [tons]
15. Forecast of the trade balance of the lubricants market in 2017-2021, [tons]
List of diagrams:
1. Comparison of production and imports in the Russian lubricants market in 2012-2016*, [tons]
2. Distribution of lubricants production by federal districts of the Russian Federation in 2013, [%]
3. Distribution of lubricants production by federal districts of the Russian Federation in 2014, [%]
4. Distribution of lubricants production by federal districts of the Russian Federation in 2015, [%]
5. Structure of the Russian production of lubricants by regions of the Russian Federation in 2013, [%]
6. Structure of the Russian production of lubricants by regions of the Russian Federation in 2014, [%]
7. Structure of the Russian production of lubricants by regions of the Russian Federation in 2015, [%]
8. Distribution of wholesale sales of lubricants by federal districts of the Russian Federation in 2014, [%]
9. Distribution of wholesale sales of lubricants by federal districts of the Russian Federation in 2015, [%]
10. Distribution of wholesale sales of lubricants by federal districts of the Russian Federation in 2016, [%]
11. Structure of wholesale sales of lubricants by regions of the Russian Federation in 2014, [%]
12. Structure of wholesale sales of lubricants by regions of the Russian Federation in 2015, [%]
13. Structure of wholesale sales of lubricants by regions of the Russian Federation in 2016, [%]
14. Distribution of wholesale stocks of lubricants by federal districts of the Russian Federation at the end of 2014, [%]
15. Distribution of wholesale stocks of lubricants by federal districts of the Russian Federation at the end of 2015, [%]
16. Distribution of wholesale stocks of lubricants by federal districts of the Russian Federation at the end of 2016, [%]
17. Structure of wholesale stocks of lubricants by regions of the Russian Federation at the end of 2014, [%]
18. Structure of wholesale stocks of lubricants by regions of the Russian Federation at the end of 2015, [%]
19. Structure of wholesale stocks of lubricants by regions of the Russian Federation at the end of 2016, [%]
20. Structure of Russian imports of lubricants by regions of receipt in the Russian Federation in 2014 in value terms, [%]
21. Structure of Russian imports of lubricants by regions of receipt in the Russian Federation in 2014 in physical terms, [%]
22. Structure of Russian imports of lubricants by regions of receipt in the Russian Federation in 2015 in value terms, [%]
23. Structure of Russian imports of lubricants by regions of receipt in the Russian Federation in 2015 in physical terms, [%]
24. Structure of Russian imports of lubricants by regions of receipt in the Russian Federation in 2016 in value terms, [%]
25. Structure of Russian imports of lubricants by regions of receipt in the Russian Federation in 2016 in physical terms, [%]
26. Shares of the largest countries in Russian imports of lubricants in 2014 in value terms, [%]
27. Shares of the largest countries in Russian imports of lubricants in 2014, in physical terms, [%]
28. Shares of the largest countries in Russian imports of lubricants in 2015 in value terms, [%]
29. Shares of the largest countries in Russian imports of lubricants in 2015 in real terms, [%]
30. Shares of the largest countries in Russian imports of lubricants in 2016 in value terms, [%]
31. Shares of the largest countries in Russian imports of lubricants in 2016, in kind, [%]
32. Structure of Russian exports of lubricants by regions of origin in 2014 in value terms, [%]
33. Structure of Russian exports of lubricants by regions of origin in 2014 in kind, [%]
34. Structure of Russian exports of lubricants by regions of origin in 2015 in value terms, [%]
35. Structure of Russian exports of lubricants by regions of origin in 2015 in physical terms, [%]
36. Structure of Russian exports of lubricants by regions of origin in 2016 in value terms, [%]
37. Structure of Russian exports of lubricants by regions of origin in 2016 in kind, [%]
38. Shares of the largest countries of destination in the Russian export of lubricants in 2014 in value terms, [%]
39. Shares of the largest countries of destination in Russian exports of lubricants in 2014, in kind, [%]
40. Shares of the largest countries of destination in Russian exports of lubricants in 2015 in value terms, [%]
41. Shares of the largest countries of destination in the Russian export of lubricants in 2015 in real terms, [%]
42. Shares of the largest countries of destination in Russian exports of lubricants in 2016 in value terms, [%]
43. Shares of the largest countries of destination in Russian exports of lubricants in 2016, in kind, [%]
44. Forecast of the ratio of production and imports in the Russian market of lubricants in 2017-2021 in kind
7. Imports of lubricants by regions of production in the Russian Federation in 2016 in value [thousand dollars] and in kind [tons]
8. Import prices of lubricants to Russia by regions of receipt in 2014-2016, [thousand USD/t]
9. Imports of lubricants to the Russian Federation by countries of the world in 2014 in value [thousand dollars] and in kind [tons]
10. Imports of lubricants to the Russian Federation by countries of the world in 2015 in value [thousand dollars] and in kind [tons]
11. Imports of lubricants in the Russian Federation by countries of the world in 2016 in value [thousand dollars] and in kind [tons]
12. Import prices of lubricants to Russia by country of origin in 2014-2016, [thousand USD/t]
13. Export of lubricants by regions of origin from the Russian Federation in 2014 in value [thousand USD] and natural [tons] terms
14. Export of lubricants by regions of origin from the Russian Federation in 2015 in value [thousand dollars] and in kind [tons]
15. Export of lubricants by regions of origin from the Russian Federation in 2016 in value [thousand dollars] and in kind [tons]
16. Export prices of lubricants from Russia by region of origin in 2014-2016, [thousand USD/t]
17. Export of lubricants from the Russian Federation by countries of the world in 2014 in value [thousand dollars] and in kind [tons]
18. Export of lubricants from the Russian Federation by countries of the world in 2015 in value [thousand dollars] and in kind [tons]
19. Export of lubricants from the Russian Federation by countries of the world in 2016 in value [thousand dollars] and in kind [tons]
20. Export prices of lubricants from Russia by countries of destination in 2014-2016, [thousand USD/t]
21. Forecast of the volume of the lubricants market in Russia in 2017-2021, [tons]
The Russian motor oil market is being transformed under the influence of economic factors. First of all, large domestic companies are strengthening their market positions, which are actively declaring the expansion of production capacities and increasing competitiveness in premium segment.
The Russian lubricants market is the largest in Europe and the fifth largest in the world. Its volume in 2016-2017 is estimated at 1.6 million tons, which is practically the same as in 2015, but about 10% less than in 2014 (excluding base oils, plasticizer oils, lubricants and cutting fluids - coolant). The market contraction relative to 2014 is due to the current economic situation, the sanctions of Western countries, the devaluation of the ruble and the decline in car sales.
True, experts expect that after 2016 sales passenger vehicles will begin to grow again, which should have a positive impact on the demand for lubricants. By 2020, the lubricants market may increase by 12% compared to 2015.
Of the total volume of consumed lubricants, about 280 thousand tons are accounted for by motor oils of the passenger segment, the annual growth of which does not exceed 2%. In the region of 650 thousand tons, the commercial segment “eats up” (public transport, marine oils, railway needs, etc.), and about 600 thousand tons fall on the industrial segment.
According to the data of the AUTOSTAT agency, the need for engine oils for passenger cars, light commercial vehicles (LCV) and trucks in Russia in 2015 exceeded 400 million liters. An eighth (12.5%) of the total specified requirement is for the LCV segment, which corresponds to 52 million liters. Approximately one third (32.5%) is occupied by trucks (135 million liters). With comparable fleet sizes, the large demand for motor oils in trucks is explained by the difference in other calculated indicators. Yes, at trucks more volumes of the engine lubrication system. In addition, they have big runs, which entails more frequent replacement oils.
AUTOSTAT notes that the majority of trucks are equipped with diesel engines, therefore their need for appropriate motor oils is noticeably higher. So, for the share of oils for diesel engines the truck segment accounts for 74% or 100 million liters quantitatively. For LCV this figure is 29% (15 million liters). And it is least of all in cars (5% or 12 million liters), since diesel engines are in limited demand in this segment.
According to AUTOSTAT, over half (55%) of the total consumption of motor oils fell on cars, that is, 230 million liters. Of course, this is due to the huge fleet of passenger cars in the country, which is five times larger than that of trucks and LCVs combined. At the same time, more than 75% of this volume falls on the European part of Russia. Thus, the share of the Central Federal District, which has the largest fleet in the country, accounts for over 30% of the total demand for motor oils for cars. In quantitative terms, this corresponds to 72 million liters.
Production
According to Gazpromneft-Lubricants, Russian oil refineries last years produce about 2.4 million tons of group I mineral base oils, 50% of which are exported. The main area of application of mineral base oils in Russia is industrial production (about 700 thousand tons per year). The largest consumers here are the oil refining, energy, metallurgical and automotive industries.
Recall that group I is the basic mineral oils, group II - more valuable semi-synthetic oils, group III - synthetic oils with the highest degree of purification.
In order to compete with importers in the segment of high-quality motor oils, in most cases, domestic manufacturers purchase base oils on the world market. oils III and IV group for own production of semi-synthetic and synthetic motor oils. In this regard, many domestic oil producers are striving to invest in projects for the construction of Group II and III production facilities in Russia, as well as to develop packaging production.
According to Rosstat, 519.8 thousand tons of motor oils were produced in Russia in 2015 compared to 520.6 thousand tons in 2014. In January-April 2016, the volume of motor oil production in kind amounted to 167.5 thousand tons, which is 10% more than in the corresponding period of 2015
It should be noted that oil companies are trying to cover their losses resulting from a decrease in profits from the export of crude oil at the expense of the domestic market of petroleum products. Therefore, in value terms, the volume of motor oil production in the country is growing at a very significant pace. In January-April 2016, the production volume amounted to 14.9 million rubles, which is 91% more than in the corresponding period of 2015. At the same time, for the whole of 2015, the growth in the value of production amounted to 38% (31.2 million rubles).
As Maxim Donde, director of lubricants company PJSC LUKOIL (LLK-International LLC), notes, in 2015, when there was a decline in industrial production and the volume of cargo transportation, the decrease in consumption was more significant - at the level of 10-11%, and it happened due to a decrease in the share of imported oils.
Import
Main trend domestic market motor oils experts call the decline in imports. As part of the import substitution vector, Russian market players are actively investing and modernizing production facilities. Increasing the volume of purchases of imported additives, Russian enterprises are trying to force out imported motor oils of grades II and III from the market.
According to Gazpromneft-Lubricants experts, in 2014 the supply of imported motor oils to Russia amounted to about 400 thousand tons. Deliveries are mainly carried out from Europe. In 2015-2016, the volume of imports amounted to 250-300 thousand tons, and on the horizon of 2018, imports will continue to decline, and it is quite possible that their annual volume will not exceed 100-150 thousand tons per year. However, this is not the only prediction.
According to AUTOSTAT, in 2015, at the peak of the economic crisis, Russian consumers still preferred imported motor oils. The most popular of these is the Mobil brand. Next come Castrol and Shell. There is only one in the top ten Russian brand- LUKOIL.
In the passenger segment, the share of motor oils for gasoline engines accounts for up to 70% of sales, of which 75% are imported products. At the same time, 50% of sales in the passenger segment are occupied by synthetic oils (group III).
Thus, experts believe that until 2025 the volume of imports will remain at the level of 250-350 thousand tons per year. This is due to the fact that the share of foreign Vehicle accounts for 53% of the domestic vehicle fleet. Steady demand for imported synthetic oils is due to the same factor. This is especially evident given the expected recovery in car sales growth.
Meanwhile, import substitution in the field of lubricants is a completely natural process that began in the mid-2000s. Experts admit that Russian manufacturers of motor oils today produce products that are in no way inferior in quality to the world's leading manufacturers. At the same time, the increase in prices for domestic motor oils in 2015 amounted to 8%, while imported oils rose by 31%.
According to Maxim Donde, given the uncertainty of the exchange rate, the future volumes of imports are an open question. The Ministry of Economic Development predicts the growth of the industrial production index in the amount of 1-3%. Oil consumption will also grow almost symmetrically. The strengthening of the ruble and the reduction of costs due to the localization of production may well give a number of foreign players the opportunity to increase their share in the Russian market.
“We understand that a long-term bet on price competitive advantages should not be made. LUKOIL will promote products that are not inferior to imported counterparts or surpass them in terms of performance,” says Maxim Donde.
In general, when choosing a product of a particular brand for the purpose of resale, the vast majority of distributors (their share in the total sales volume is 60-70%) focus primarily on price and quality. For retail chains (their share in the passenger segment is 50%), brand recognition is a fundamental factor. As for car dealers, for them the choice of engine oil is determined by the terms of the warranty and the recommendations of automakers.
Top five
The main share of motor oils in Russia is produced by such large oil companies as Rosneft, LUKOIL, Gazprom Neft, as well as a number of other companies, including Shell (factory in Torzhok) and the Delfin Group Trade and Industrial Association.
OOO RN-Lubricants - subsidiary Rosneft, engaged in the development, sale and promotion of the company's lubricants. The production of high-quality lubricants and additives is carried out by five large enterprises: Novokuibyshevsk Plant of Oils and Additives, Ryazan Oil Refining and Angarsk Petrochemical Companies, PJSC Rosneft-Moscow Plant Nefteprodukt, OJSC Slavneft-Yaroslavnefteorgsintez.
The range of lubricants allows you to meet the needs of both large industrial enterprises and professional buyers, as well as private consumers, and includes more than 1 thousand items.
At the end of 2015, the total production of oils, additives and other related products at Rosneft amounted to 779 thousand tons, including over 720 thousand tons of commercial oils, which is about 30% of the total production of commercial oils in Russia.
Currently, Rosneft continues to implement a large-scale investment program to modernize the production of key components for automotive oils and liquids. As a result, the company expects not only to replace most of the imported key components in the existing range of motor oils, but also to become a supplier of raw materials for other oil producers.
LUKOIL in 2016 expects to reach a record level of sales of oils and lubricants. In the first half of 2016 alone, the subsidiary of LLK-International increased sales of finished oils and lubricants by 15% compared to the same period in 2016, reaching 435 thousand tons.
At the same time, the growth in the volume of import substitution products on the Russian market in the segment of LUKOIL motor oils amounted to 10%, in the segment industrial oils- 20%. In the company's sales structure, the share of products that meet the requirements of international automakers and manufacturers of machinery and equipment has grown from 33% to 41%.
LLK-International is also actively developing sales abroad. Priority markets include France, Sweden and Germany, where in March 2016 LUKOIL began supplying fuels and lubricants German manufacturer trucks and MAN buses Truck & Bus. In September 2016, the company won the tender for the first filling of oils in Mercedes-Benz vehicles at a plant in Germany.
LLK-International considers the countries of the Asia-Pacific Region (APR), including China, Japan and Vietnam, as promising regions for itself. The main volume of production will come to these markets from a plant under construction in Kazakhstan, which is scheduled to be commissioned in 2018.
In addition, LUKOIL is negotiating with Iran on the supply of oils and additives to the country from the company's Turkish plant. The company also sees potential in entering the oil markets of Egypt, South Africa and Nigeria, where there is an organic growth in the consumption of lubricants.
Currently, LUKOIL produces about 1 million tons of lubricants per year at nine production sites in Russia, the Republic of Belarus, Austria, Finland, Romania and Turkey, as well as at 26 involved plants around the world.
Gazprom Neft - Lubricants is a subsidiary of Gazprom Neft engaged in the production and sale of oils, lubricants and technical liquids. The company owns production assets in Western Siberia (Omsk), in the European part of Russia (Yaroslavl and Fryazino), as well as in Italy (Bari) and Serbia (Novi Sad). In the period from 2008 to 2014, the company's investment in innovative technologies and in the development of products amounted to 162 million euros, and by 2025 investments in technology and production will reach 380 million euros.
The product range of Gazprom Neft - Lubricants includes about 500 types of oils sold under the Gazprom Neft and G-Energy brands. The company's products are sold through gas station network Gazprom Neft, as well as through deliveries to retail chains, online stores and 1,500 service stations.
In addition, the company supplies oils to the assembly lines of the largest car manufacturers in Russia and abroad: Avtotor ( General Motors, Hyundai), mercedes benz Trucks Vostok and Derways (Lifan), MAZ, chief assembly line"GAZ" and others.
At the same time, over 9 months in 2016, Gazprom Neft - Lubricants increased exports in the premium product segment by 21%. According to the head of the company Alexander Trukhan, in 2016 the company entered the markets of Vietnam, Colombia, South Korea, South Africa and Poland. In just 9 months of 2016, the volume of exports of premium products amounted to 68 thousand tons, deliveries are made to 65 countries of the world. At the same time, the lion's share of exports falls on Europe. Annual export growth is projected at 20%.
Alexander Trukhan also said that the volume of lubricants output in 2016 in the company will be about 540 thousand tons (an increase of 4-5% compared to 2015), given that production capacities are 100% loaded. In particular, the volume of premium products will increase by 12-13% and amount to about 250 thousand tons.
According to him, in Russia, the company's share with a total volume of 1.6 million tons accounts for 15-16% of the lubricants market, the target market share (packaged products) is 19%.
Oils under the Gazprom Neft brand are produced at the Omsk Lubricants Plant (OZSM). The modern complex for mixing, packaging and packaging of motor oils is designed to produce 110,000 tons of motor oils and pack 180,000 tons of finished products per year. The production is certified according to the ISO16949 standard, which allows us to supply products to the conveyors of the world's largest automakers.
Oils under G-Energy brand produced at a factory in Bari (Italy). The plant is a modern, high-tech complex production capacity up to 30 thousand tons of high-tech oils and 6 thousand tons greases in year. The plant is certified according to the ISO international quality system (compliance with the requirements of ISO 9001 and ISO 14001) in the field of production, packaging, storage and sale of oils and lubricants.
Factory SHELL in Torzhok with a capacity of 200 million liters per year is one of the largest enterprises of the Dutch-British concern. The plant produces a wide range of high-quality lubricants, including motor oils, oils for marine engines, industrial lubricants, hydraulic and transmission oils. The portfolio of the plant includes the following brands: Shell Helix, Shell Rimula, Shell Spirax, Shell Tellus, Shell Omala.
Delfin Group - an association of jointly developing legally independent commercial companies, the product portfolio of which includes both Russian trademarks and well-known world brands. The first domestic enterprise that entered the structure of the Delfin Group and laid the foundation for its full-fledged existence was largest manufacturer motor oils and car chemicals Luxoil, later renamed Delfin Industry.
In December 2005, another member joined the Delfin Group — the Russian industrial group Spektr-Avto, Russia's oldest independent domestic manufacturer advanced Spectrol lubricants.
Currently, the portfolio of Delfin Group includes brands of various price segments: Above average category includes Spectrol oils and highway; to the middle price group - Luxe; to the price group below the average - the products of Oilright, Yarneft and Pilots. All these brands include a full range of automotive oils: mineral, synthetic and semi-synthetic motor oils.
Market prospects
In general, representatives of the domestic motor oil market quite positively assess the prospects for its development. However, without a fly in the ointment is not complete.
The Delfin Group notes that at present the market is characterized by a decrease in the already low growth rates, which is due to the economic crisis in the country. The increase in sales of foreign cars also plays a role. Russian assembly, which are dominated by passenger cars with increased requirements for the efficiency of fuel and oil consumption.
Besides, own production oils in Russia, together with imports, exceeds consumption, the surplus is shipped for export. At the same time, counterfeit products remain a significant problem on the market.
As Maxim Donde notes, the volume of consumption of lubricants is historically correlated with the index of industrial production. According to the calculations of Rosstat, this year industrial production may show a slight increase. However, taking into account the global trend towards the use of more advanced and economical oils with an extended drain interval, it is quite natural at the end of 2016 that a decrease in oil consumption by 2-3% looks like. A similar trend can be traced in most markets of developed countries.
The macroeconomic situation played in favor of Russian oil producers. An increase in the exchange rate automatically led to an increase in import prices. Rising imports have forced many oil consumers to reconsider their preferences and opt for those Russian brands whose performance characteristics not inferior to foreign analogues.
“Price alone is not enough to win the attention of the consumer. He understands that the cost of repairing an engine is not comparable to the cost of a can of oil. Therefore, motorists are looking for a high-quality alternative to imports, carefully studying the characteristics of the product,” says Maxim Donde.
LUKOIL is also paying attention to the current huge selection oil brands. However, often not all of these oils are able to provide enough efficient work technology in Russian conditions operation. At the same time, despite the fact that in Russia there are a lot of quality oils produced by domestic companies, foreign products still dominate in the additive segment.
Gazpromneft-Lubricants believes that further development The Russian motor oil market is characterized, first of all, by an increase in demand for high-tech oils, which is associated with an increase in the market modern cars. At the same time, the share of sales of oils produced by domestic enterprises will grow, which is due to the fact that manufacturers bring technological capabilities in line with market needs.
In preparing the article, materials from EY and Russian Automotive Market Research were used
Plots:Except big size The motor oil market has a second specific feature. Their production does not require large investments, since it consists in mixing the base oil and a set of additives, followed by bottling into consumer packaging.
Together, these two factors explain why trademarks there are so many on the Russian market. In 2016, customs counted more than 190 foreign brands alone. What requires investment is the production of base oil. Of the 15 brands in our top 15, five belong to Russian companies. Let's clarify: Russian oil concerns. And this is a predictable result, given that they themselves produce base oil, and in addition, they own large networks of filling stations, which allows reaching the consumer without intermediaries.
Russian chemists and trading operators do not have such resources, so the brands they have created (Sintec, Sintoil, Volga-Oil and others, about a dozen in all) are inferior to the brands of oil companies. Everything is natural here. But for all their strength, Russian oil companies in the home market are inferior to American and British concerns with their Mobil brands, Shell, Helix and Castrol. How can this be explained? Are foreigners more experienced in marketing? Or do they make a better product? In any case, the Lukoil, Rosneft and Gazpromneft companies still have work to do.
Top 10 foreign brands
1 place | 2nd place | 3rd place |
4(5**) place | 5(6) place | $7.24 billion
|
$ 0,95%
| 6(8) place
| 7(10) place
|
8(12) place
| 9(14) place
| 10(15) place
|
Top 5 domestic brands
1(4) place | 2(7) place | 435 million liters annual requirement
|
3(9) place | 4(11) place | 5(13) place |
