If you want to sell your car for the best favorable price, it will take a lot of time and effort. Usually all intermediaries and auto sites offering urgent buyout, reduce the price by 20-30% from the market average. That's why the best option if there is at least a small margin of time, there will be an independent sale.
Step 1. Prepare the car for sale
First of all, you should take care of the presentation. It depends on him how quickly you find a buyer and what the final price will be. It is much more profitable to invest a little on the elimination of conspicuous defects than to reduce the price later on inspection.
What should be done
- Wash your car. You can, but it's better to go to the sink.
- Wash the engine. It is better a few weeks before the sale, so that it has time to get dusty and with its brilliance does not arouse suspicion among buyers.
- Do a body polish. This is especially true for cars dark color where micro-scratches are clearly visible.
- Get out of the salon. Wipe dust, polish dashboard, vacuum the seats, wash the rugs, remove everything unnecessary from the glove compartment, clean the ashtray.
- Tidy up your trunk. Vacuum, remove all rubbish, hang a freshener.
- Troubleshoot any issues that catch your eye: burnt out turn signal lamps, antifreeze leak or knocks in the suspension.
What not to do
- Don't repaint the body. Fresh paint even on small areas body elements will raise suspicions that the car has been in an accident. Besides, it costs a lot of money.
- Do not change consumables. The new owner will still have to do it himself, so there is no need to spend money on oil, belts and brake fluid.
Step 2. Choose a sales method
Our goal is to sell the car as expensive as possible, so we do not consider resellers, car sites and trade-in service in car dealerships. Find a buyer self sale in several ways: from ads on the Internet and newspapers to visits to car markets. Let's consider each of them in more detail.
Internet advertisement
The most common and effective method, which most car owners resort to. The good thing is that you can get a huge audience of potential buyers from all regions of the country for free. By posting an ad on the Internet, you can safely work or go about your business, while your car will be sold in the meantime.
Here are some sites to post ads for sale:
- « Auto RU » - the largest and most famous portal of automotive classified ads.
- Drom.ru is another bulletin board that hosts thousands of offers for the sale of cars.
- Avito.ru is a popular classifieds site with an extensive automotive section.
If you are selling popular model cars, you can also place an ad for the sale in the appropriate thread of the club forum. The audience there is smaller than on ad portals, but it is much more interested in purchasing your particular car.
A good strategy would be to place your ad on several sites at once to expand your audience reach.
In this case, you can even compose slightly different descriptions and make different photos. Perhaps, on one site, the buyer will not pay attention to the car, and on the other, he will be interested.
Ad directly on the car
The simplest way, sometimes no less effective. Especially if you travel a lot and often go to crowded places. It is enough to buy a sticker "For sale" and attach it to rear window by entering a phone number and brief information about auto.
However, you can not even go anywhere. Just leave your car in the parking lots at the supermarket, car wash or auto parts store. Buyers will be able to immediately assess the condition of the body and look into the salon, and if they are interested, they themselves will call you. The only downside is that you have to walk a bit.
You can stick a “For Sale” sign on a car in addition to the main ad. Even if you don't travel anywhere but work. Who knows, maybe your buyer lives next door or works in the office across the street.
Ad in the paper
You should not write off such a seemingly outdated method. It can be very effective if you live in a small town. In the regions, many people turn to newspapers when they need to sell or buy something.
There are many newspapers like "From hand to hand", "All for you" with paid and free ads. Text and photos can often be uploaded to the newspaper's website, and next issue they will be seen by thousands of potential buyers.
car market
The most troublesome method of all presented. And yet it also works. There are always a lot of people in the car markets and, if you're lucky, you can sell the car almost immediately.
The disadvantages of this method include a large number of resellers eager to get good car at the lowest price, and the need to pay for a parking space. You will have to pay about a thousand rubles a day, and sometimes more: it all depends on the city.
Going there, try to remove everything unnecessary from the trunk: you may find a buyer and you will have to urgently draw up a deal.
Step 3. Decide on a price
The next step is to evaluate the car. To do this, you need to go through the ads with similar cars, call several phones and chat with the employees of the car service where you are served. After analyzing other offers, you can find out average price on the market and, starting from it, choose your own, taking into account the advantages and disadvantages of your car.
Even two identical cars one year of release can cost differently. It all depends on the condition, mileage, configuration and a lot of other factors. The final cost is influenced by the following criteria (when discussing the price with the buyer, they can and should be used as arguments):
- Model and year of manufacture. Find out the average price for this year's model and build on it. How newer machine, the higher the price.
- Mileage. Average mileage per year - 10-15 thousand kilometers. If you're selling a ten-year-old car with less than 100,000 miles on it, you can add up the price. At long runs be prepared to discount.
- Equipment. The more options a car has, the more expensive it is. Of course, provided that all the bells and whistles work properly.
- Tuning. But tuning practically does not affect the price. At least, the money invested in the installation of the audio system, rear wings and body kit is unlikely to be returned. Unless there is a similar connoisseur.
- Manufacturer country. If a car was produced at several factories and a particular assembly is valued more, then this is another reason to increase the price.
- Engine size and transmission. The larger the volume, the more expensive car. The exception is more good options motors that are valued higher. Automatic always more expensive than mechanics, although it also depends on practicality. Sometimes a simpler manual gearbox is preferred.
- Number of owners. Obviously, if the car was in the same hands, there is a chance to sell it for more.
- Service book available. It will help to prove that the car has always been serviced in a timely manner. This A good reason ask for more.
- Body condition. Important criterion, which directly affects the price. If everything is perfect, you can safely put the price higher.
- Engine operation. If there are any problems, it is better to immediately tell about them and reduce the price. It's unlikely to be able to hide this.
- Salon condition. This is the first thing they pay attention to. A well-groomed, smoke-free interior is an excellent opportunity to bargain for a great price.
- suspension condition. Hide defects will not work. So, if there are shortcomings, it is better not to keep silent about them and make a small discount.
- Wheels and tires. Good alloy wheels not only make the car more attractive, but also raise its price. The same goes for spare tires.
- Operating and storage conditions. A carefully maintained and well-preserved car will cost more. If this is yours, feel free to talk about it.
Step 4: Write an Ad
After assessing the condition, identifying all strong and weaknesses your car, you can start compiling an ad. The main rule is to tell only the truth.
No need to embellish reality or put pressure on pity by telling stories about moving to another country or raising money for treatment. Even if this is true, it will look pathetic and only alienate buyers.
Do without formulaic and non-informative phrases like “The car is fire, everything is serviced, it does not require investments. Sat down and went." They are annoying and annoying. If you do not want to go into details, then simply list the characteristics, equipment, replaced parts, availability of bonuses and indicate the price. Also do not forget to note whether you are ready to bargain.
Checklist for writing the right ad
- Basic information: model, body type, year of manufacture, color, engine size, transmission type, mileage. In ads on sites, all this is selected from the finished form.
- Equipment. Specify all options and optional equipment (leather interior, climate control, power mirrors, heated seats, audio preparation, airbags).
- Replaced parts. List of works and replaced units for the last year or two. List everything except consumables. If the machine is less than three years, it is better to skip this point.
- Bonuses and gifts: set of tires, mats, tools. Describe everything that comes with the car in addition.
- Price and contacts. Be sure to indicate the hours you are available and write if bargaining is appropriate.
What should be the photo of the car
In addition to an explanatory description, you need to make high quality photos. They are even more important than the text, because the buyer sees them in the first place and it depends on their attractiveness whether a person opens your ad or scrolls further.
You can get by with a smartphone, but it’s better to look with friends good camera. Shoot the car from all sides, choosing the most successful angle, make a couple of close-ups on wheel arches and thresholds, and also pay attention engine compartment and trunk. In the cabin, you need to shoot a general plan, dashboard, rear seats and ceiling. In general, than big photo, all the better.
If the car is not for sale for a long time, try to update the description more often and re-publish the ad with new photos to attract the attention of buyers.
Moreover, all pictures must be fresh and must correspond to the season. If it's summer, in no case do not post photos that show snow, no matter how successful they are.
The location and the background are also important. More confidence will cause pictures in the courtyard of the house than somewhere at the gas station.
Step 5: Communicate and Bargain Properly with Buyers
So, we have reached the most interesting and difficult stage. The announcement has interested buyers, and they begin to call, bargain and make an appointment. How to behave, what to say, what to do and not to do? Let's figure it out.
Whatever method of sale you choose, you will need to provide a phone number for communication. Therefore, it is advisable to buy a new SIM card. So there will be no need to shine a personal number, and after the sale of the car, you will not have to answer calls from late buyers.
First of all, you need to be and talk politely, but strictly. If you show confusion, there is a risk that the buyer will refuse to do business with you, mistaking it for secrecy, or, on the contrary, will act impudently and impose his own conditions.
Prepare in advance and answer questions briefly and to the point, without lyrical digressions that may make the buyer suspicious.
If the caller is only interested in the price, then this is a reseller, who is better off politely immediately. He will brazenly bargain and in any case he will not buy a car for the price you offered.
Try to adapt to the buyer when choosing a meeting place and agree to check the car in a car service if he will take all the diagnostic costs.
At a meeting, you should not chat endlessly, praising the car. First, let the buyer calmly examine the car. When he has questions, he will ask them himself.
Do not let the buyer drive, but rather drive it yourself.
During a test drive, you should not scorch, showing the capabilities of the car. According to the law of meanness, you will get caught by the police or something will break in the car.
If the buyer liked everything and he agrees to the deal, be sure to take a deposit. Do not give in to any persuasion to hold the car, and if a person refuses to give a deposit, then turn around and leave.
Step 6. Make a deal
Since 2013, in Russia, you can make a deal without removing the car from the register. No transit numbers: old register sign stays on the car unless you want to keep it for yourself.
Under the new rules, a sales contract can be drawn up by hand or filled out a printed form. It does not need to be notarized.
Be sure to check the money for authenticity at the bank. You can simply deposit them into your account, and then a bank employee will check everything for free.
For registration, you only need a title, a certificate of registration of the car, as well as passports of the seller and buyer. The registration data is entered into the relevant fields of the contract, after which the buyer settles with the seller and receives the title and the contract of sale. It is also advisable to take a receipt from the buyer, which will indicate that he has no claims, and you received money for the car.
After that, the buyer is obliged within ten days to come with the documents to the traffic police and register the car for himself. Since during this period you are still the owner of the car and all possible fines will come to your name, it is better to indicate in the contract not only the date, but also the time of sale. This can be useful for appealing fines. For the same reason, never settle for a proxy sale.
If your OSAGO policy is still valid during the sale, you can contact insurance company, terminate the contract and receive part of the money for the unused period.
What not to do when selling
- Do not deceive the buyer, silent about breakdowns or embellishing the capabilities of the car. Most likely, your lie will eventually be revealed and lead to unpleasant consequences.
- Never sell your car to relatives and friends. They will definitely ask you for a discount, and if problems arise, they will come to you to complain - and friendly relations will come to an end. An exception is if you are 100% sure about the car and relatives.
- Do not agree to sell the car in installments. Better wait for the buyer with the money or advise somewhere to borrow the missing amount, if you really liked the car.
There has been a real boom in the used car market for several years now, when, like the market for new cars, it has just begun its slow and smooth recovery, and all this after a 3-year deep drop in demand for them. First of all, this is due to a significant rise in the price of all new cars, as well as an increase in interest on loans. As a result, people increasingly began to look towards the used market, where at the moment there is an excess of demand over supply. Naturally, domestic cars have become the most popular in the secondary market today.
Of course, all products are in preferential demand. But does this mean that the owners domestic cars can count on them quick sale in any season? Of course not. In fact, the fastest-selling cars were not expensive foreign cars which, as it turned out, are sold a little faster than Russian cars.
What do you think affects the speed of used car sales? Of course, this question cannot be answered unequivocally, because how long you will sell your car depends on many factors, ranging from the condition of the car, its year of manufacture, from the brand of the model and from the price, from the number of owners this car ending naturally with its configuration, and most importantly from the balance of supply and demand in the market itself.
In principle, as experts and professional market participants say, any used car can be sold on the market. And in a short time. The only question is the price. So cost is the most important thing? Not exactly and not always.
Although we do not argue, the cost of the car greatly affects the speed of its sale.
Why does the price of a car have such a strong effect on its sale time, i.e. how long the car will be sold? And it's all about the following. All consumers looking for a car, as a rule, consider for themselves a large number of such offers from various automakers.
And from here, respectively, each future buyer is looking for a car within his established budget. And then, having settled on several selected models, all consumers begin to compare their equipment, the cost of car maintenance, the price-quality ratio and many other characteristics of the cars they have selected.
As a result, only those cars that in many respects meet the needs of buyers are sold the fastest. And what is most important here is the competitive market price.
But not always the cost directly affects the speed of sale. For example, in cases where the demand for a certain model significantly exceeds the supply and market price the car, as usual, stops decreasing, and sometimes it can even grow for some time.
In this particular case, when the car is up for sale at an inflated price, it usually does not stay on sale for that long.
Similar examples on Russian market many can be cited. For example, such an imbalance of supply and demand can be seen on the market even when an inexpensive and new popular model has appeared, and due to the small number of used cars, especially in the early years of its release, the cost of this used car can be definitely overestimated.
But on the other hand, when in great demand for a popular model, such a car is sold very quickly even at inflated "price tags".
In the Russian market, the leaders in the speed of selling used cars are popular and not expensive foreign cars (, etc.) and domestic Frets: Priora, Kalina, Largus and of course the new Vesta.
How quickly do cars sell on the secondary market?
We conducted an analysis of the Russian used car market with one goal, to find out for ourselves the average period of sales of the most popular (and not only) used cars in Russia.
As a source of information, we took the statistics of the Internet service Auto.ru, which was recently updated and expanded. Thanks to these data, anyone can now not only find out the dynamics of the cost of a particular model, but also find out the average period of sale of a particular model in the secondary car market.
True, we would like to draw your attention to the fact that despite the presence of such statistics on the largest Russian Internet bulletin board for the sale of used cars, you should not take these data as a basis, since these statistics are mainly based on average information on historical and technological data for the last few year s.
That is given statistics does not guarantee that your vehicle will be sold at a specific time.
Still, we are confident that the averaged data is often far from reality itself. But still, such a “stat” can still approximately tell you how long it will take you to look for a buyer for your car when selling it on the used market, and also allow you to compare the speed of such a sale with other car models.
And so, you can study these tables:
The fastest selling used cars in Russia
| Brand, model | |
| Hyundai Creta | 6 |
| Ford Focus | 9 |
| Opel Astra | 12 |
| Mazda 3 | 13 |
| Mitsubishi Lancer | 14 |
| Hyundai Elantra | 14 |
| Kia Cee'd | 14 |
| Kia Rio | 14 |
| Renault Logan | 14 |
| Honda Civic | 15 |
| Mazda 6 | 15 |
| Renault Sandero | 15 |
| Skoda Fabia | 15 |
| Chevrolet Lacetti | 16 |
| Hyundai Solaris | 16 |
| Kia Sportage | 16 |
| Toyota Corolla | 16 |
| BMW 5 series | 17 |
| Ford Mondeo | 17 |
| Peugeot Partner | 17 |
| Skoda Octavia | 17 |
| Volkswagen Passat | 17 |
| Chevrolet Aveo | 18 |
| chevrolet cruze | 18 |
| Ford C-MAX | 18 |
| Hyundai Accent | 18 |
| Hyundai Getz | 18 |
| Toyota RAV4 | 18 |
| BMW 3 series | 19 |
| Honda Jazz | 19 |
| Kia Cerato | 19 |
| Mercedes-Benz E class | 19 |
| Renault Duster | 19 |
| Renault Megane | 19 |
| Toyota Camry | 19 |
| Volkswagen Polo | 19 |
According to our research, the fastest selling used car in Russia as of July 2017 is the Hyundai Creta. According to Auto.Ru statistics, on average, this crossover is sold in the secondary market in just 6 days. This is an amazing result, especially considering that this model appeared on the car market recently. There is only one reason for this, its super popularity and long queues in car dealerships for a new crossover.
The second place in terms of sales speed is occupied, which is sold on average in just 9 days.
The third place was taken by the model whose owners manage to sell the car in an average of 12 days.
Do not lag behind foreign cars and many domestic cars. What do you think, which domestic model can be sold on the market the fastest?
You won't believe it, but according to the statistics of the Auto.Ru service, the fastest-selling Russian car is the old Volga (GAZ-3110), which, on average, is sold in just 11 days. Not bad for an old car.
Not far behind and new domestic models. For example, the demand for which in the secondary car market is growing every day, it also will not disappoint its owners with a long search for a new “owner”.
So, in order to sell Vesta, owners need an average of only 14 days.
As a result, in terms of sales speed among domestic cars, Lada Vesta occupies the second line in our rating.
The third place in terms of sales dynamics is occupied by Lada Largus, which is sold on average in 16 days.
Domestic used cars with the fastest sales
| Brand, model | Average selling time on the market |
| Gaz-3110 Volga | 11 |
| Lada Vesta | 14 |
| Lada Largus | 16 |
| Lada XRAY | 17 |
| Gaz-3102 Volga | 17 |
| VAZ-2104 | 18 |
| UAZ 469 | 19 |
| VAZ-2110 | 19 |
| VAZ-2107 | 20 |
| Lada Kalina | 20 |
| Lada Priora | 21 |
| VAZ-2114 | 21 |
| VAZ-2112 | 21 |
| Lada Granta | 22 |
| VAZ-2115 | 22 |
How are premium cars sold?
What about premium cars, the picture of the market here is completely different. Firstly, most premium cars are sold by their first owners not immediately, but 2-3 years after the purchase of this new car.
As a result, the number of offers of these two or three-year-old premium cars in the used car market significantly exceeds demand.
This is due both to the cost of premium cars, which every Russian can afford to buy, and to the cost of maintaining this luxury car. As a result, the first few years, premium cars usually lose 40 to 50 percent of their original value. Naturally, the first owners usually try to get rid of their "major" cars just before the end of the factory warranty, or after a certain time after it ends.
As a result of this, we often see another imbalance of supply and demand in this segment among two or three-year-old cars. This, accordingly, leads to the fact that premium cars "hang on sale" for a long time. For example, on average, it will take more than 40 days to sell such a premium car.
They are also in no hurry to buy older premium cars, as many people are well aware that Maintenance and used car repair premium class will cost significantly more than used economy class cars.
But it is worth noting that not all premium models are doomed to such a long sale. There are models on the Russian market that are sold much faster than their competitors. We analyzed and found out which luxury cars sell the fastest:
Top fastest selling premium cars in the secondary market
| Brand, model | Average selling time on the market |
| BMW 5 series | 17 |
| Mercedes-Benz E-class | 19 |
| BMW 3 series | 19 |
| Mercedes-Benz S class | 20 |
| Mercedes-Benz C class | 21 |
| Lexus GS | 23 |
| Lexus ES | 24 |
| Volvo XC60 | 24 |
| Audi A6 | 24 |
| BMW 1 series | 24 |
| Infiniti QX50 | 25 |
| Lexus IS | 25 |
| Mercedes-Benz GL class | 25 |
| Lexus GX | 26 |
| Volvo XC90 | 26 |
| Volkswagen Touareg | 26 |
| Audi A4 | 26 |
| Audi A8 | 26 |
| Mercedes-Benz M class | 27 |
| BMW 4 series | 27 |
| Infiniti FX | 28 |
| Infiniti QX70 | 28 |
| Lexus LX | 28 |
| Audi Q3 | 28 |
| Audi Q5 | 28 |
| Audi Q7 | 28 |
| Range Rover Evoque | 29 |
| Lexus RX | 29 |
| Lexus NX | 29 |
| BMW X1 | 29 |
| BMW X3 | 29 |
For comparison, we present a table with premium segment cars that have been on sale for a very long time:
Top longest-selling premium cars in the used car market
| Brand, model | Average selling time on the market |
| BMW X4 | 39 |
| Mercedes-Benz M-class AMG | 40 |
| Mazda RX-8 | 40 |
| Audi S8 | 41 |
| Mitsubishi Lancer Evolution | 41 |
| Jaguar XJ | 42 |
| Jeep Cherokee | 42 |
| Porsche Cayman | 42 |
| Volkswagen Sharan | 42 |
| Subaru Impreza WRX | 43 |
| Acura MDX | 44 |
| BMW M3 | 45 |
| Dodge RAM | 48 |
| Audi S5 | 49 |
| Maserati Quattroporte | 49 |
| Jaguar F-Type | 51 |
| Ford F-150 | 51 |
| Jeep Commander | 54 |
| Saab 9-5 | 58 |
Here are the fastest-selling used crossovers and SUVs
In conclusion, we offer you sales statistics for the fastest growing automotive segment in Russia. We are talking about SUVs and crossovers, which every year conquer not only the Russian car market, but the whole world.
True, we want to note here that despite the popularity of crossovers and SUVs, cars are most often sold on the "secondary market". The main reason is, of course, the price, since in any case class cars are much more expensive than the passenger segment. Also, the cost of servicing many SUVs is significantly more expensive than many cars. This just scares off potential buyers.
Nevertheless, you can be sure that in the secondary car market among crossovers and SUVs there are leaders in terms of sales speed.
Here is a table with the fastest selling crossovers and SUVs:
Top fastest selling used SUVs and crossovers
| Brand, model | Average selling time on the market |
| Hyundai Creta | 6 |
| Kia Sportage | 17 |
| Lada XRAY | 18 |
| Renault Duster | 19 |
| Toyota RAV4 | 19 |
| Mazda CX-5 | 20 |
| Honda CR-V | 21 |
| Hyundai Tucson | 21 |
| Chevrolet Tahoe | 22 |
| Mitsubishi Outlander | 22 |
| Toyota Land cruiser Prado | 22 |
| Hyundai Santa Fe | 23 |
| Nissan Qashqai | 23 |
| Nissan X-Trail | 23 |
| Suzuki Grand Vitara | 23 |
| Toyota Highlander | 23 |
| Toyota Land Cruiser 200 | 23 |
| Kia Sorento | 24 |
| Mitsubishi Pajero | 24 |
| Volkswagen Tiguan | 24 |
| Volvo XC60 | 24 |
| Chevrolet Niva | 25 |
| Lada Niva | 25 |
| Volvo XC90 | 25 |
| Land Rover Freelander | 26 |
| Lexus GX | 26 |
| Nissan Pathfinder | 26 |
| SsangYong Rexton | 26 |
| Volkswagen Touareg | 26 |
| Honda Pilot | 27 |
The future of the secondary car market in Russia
As we noted above, the used car market has been on the rise for several years, which is associated with a shift in the specific demand of consumers of new cars towards the "secondary". And this is primarily due to a significant increase in the cost of new cars and the fall in the lending market in Russia, as well as a decrease in the income of the country's population due to the economic crisis.
But in the last few months there has been a noticeable recovery in the market for new cars, which could not but affect the secondary car market. As a result, a few months ago, the market for all used cars began to decline.
How to profitably and urgently sell a car and quickly get money for a car? What documents are required to sell a car? How to sell a car to a newbie?
Hello dear readers! Dmitry Shaposhnikov is with you.
And I also have a car. What if I needed to sell it quickly? I once thought. How would I act? Pasted an ad on the rear window? Driven to the car market? Selling through special sites? It's not that easy, I thought.
Moreover, my nissanchik, though in great shape, but already at a fairly mature age. As a result, I re-read a lot of articles, reviewed a dozen forums dedicated to cars, discussed all this with friends - I gained knowledge and experience that I will share with you today.
I will also tell you about my experience, please you with stories from life. After reading everything carefully, you will be able to sell your car quickly and at a good price!
Go ahead, friends!
1. What you need to know to quickly sell a car
Among my friends there are those who did not even think of selling the car on their own. Some turned to salons - they used the “urgent redemption” service. Others acted through outbids. Wouldn't say it is good ways. Still, the loss in money is great.
As a rule, intermediaries reduce prices by 20-30%. Just imagine: a car that you could sell on the market for 300,000 rubles will get to them for 200,000. Difference - 100 000 rubles! But if the car needs to be sold very urgently, this is an effective option. And if it suits you, you can stop reading this article.
For everyone else, a few general tips:
- Firstly, the speed of sale is affected by the season. People say so: you need to sell in the spring, and buy in the winter. Summer is a dead time. Everyone at the dachas, on vacation, makes repairs. They don't care about deals. More or less there are sales in the fall - immediately after the summer and until November. But prices at this time are reduced - by 5-10%. My advice is to sell the car profitably in the spring.
- Secondly, do not deceive the buyer. Do not twist the mileage, and if the car has been in an accident, do not swear: "not a bit, not beautiful." Lies - it will always come out.
- Third, do not arrange the sale of the car in installments. You are not the credit department to deal with such nonsense. There is not enough money - let them go to the bank, borrow from friends and so on.
My former boss once told a story. He decided to change his old Passat to something more representative. The announcement was posted on the Internet. I set a non-frightening price - the same as the others.
A week has passed and no calls. He reduced the amount literally by 2-3%. But people didn't call. Then he lowered it a little more and more. I must say that the boss rose well just in those years - the money for new brand he had. And he sold his car only because there was nowhere to put it.
But back to the story of how to properly sell a car. The chief rushed to the offensive. Reduced the price by half. The Passat was now worth it, as were the broken "comrades" sold for spare parts. And the calls went! He said that in the first 15 minutes after the publication, five people called him! And their first questions were: “Not mistaken, brother? Why so cheap?
There is competition among buyers. The men began to bargain upwards - that is, they did not lower, but increased the price. The boss, don't be a fool, he told everyone who called - they already promised me 3, 5, 8 thousand more. The unexpected increase in prices did not stop many - and they threw another 2-3 thousand. He sold the trade wind for a price slightly below the market.
He said that the difference was small: he “cheapened” by 20 thousand.
Here is such a story.
I am not advocating to go for broke, to play on the increase and decrease in prices. I told you this story because I hope it will inspire you to quickly and bargain sale machines here is such an auction method to raise prices over the Internet.
2. How much is my car worth - how to sell a car more expensive: 20 objective criteria for the cost of a car
How do we usually determine the price of a car? Everything is simple. We looked at ads for the sale of similar brands, compared the year of issue, condition. Slightly reduced the price to buy more quickly. That's what all my relatives, friends and acquaintances do.
I would not say that this method is bad. But he is not enough. Don't judge cars superficially. Carefully analyze all its advantages and disadvantages. And my selection of objective criteria for the cost of a car will help you with this.
1) Make and model
No outbid will put the price lower than other sellers. And the point here is not the desire to "grab more." The low price raises suspicion: what if the car was in an accident or even stolen?
Start counting from the average market price for your brand and model. For example, in one BMW spot 750 are given for 230 thousand, in another - for 280, in the third - for 310 thousand rubles. Average price: 270,000 rubles. From it we repel.
2) Year of manufacture
Go through the ads - see how much the car costs depending on the year of manufacture. Here they act simple rule- the higher the year of manufacture, the more expensive the car is valued.
And now a little trick. Abbreviation G.V. means "year of issue". And how are the symbols of GE deciphered? It means "year of operation". Sellers often "confuse" buyers: they write g.e. instead of g.v.
So they artificially slightly reduce the age of the car, making it more attractive. And the seller does not cheat. Rolled off the assembly line in 2009 (MY), but was sold and started driving in 2010 (MY). We put a "year of operation" and with a "pure" soul we raise the price by several thousand.
3) Mileage
It is believed that a non-commercial car rolls 10-15 thousand kilometers per year. That is, if you have a ten-year-old in front of you, its mileage will be 100-150 thousand. This is an average figure by which everyone is "judged". I will tell you this: for a city car, in which they only rode home from work, and once a week to a country house located 20 kilometers from the city, 10-15 thousand a year is a normal result.
For those who work outside their city, travel to their parents on weekends 300 kilometers from home, 15,000 kilometers is very weak. For a year they will run up 25-30 thousand at least.
If you are not included in the "official" statistics - do not worry. Smart people will figure out what's what. If the car is well-groomed, the mileage above the norm will not frighten. Although, of course, purely psychologically - a large mileage crushes. You can't sell a car for more. Be prepared to drop the price if asked to do so.
At first, we do not listen to “stupid” advice and are ready to give up the price when selling - just to sell quickly old car and buy another. Now we are counting the balance of money and learning to trade more efficiently.
There comes a time in a driver's life when it's time to leave your favorite car. Some have to sell it because of the high cost of maintenance, others want to buy something better, others suffer from the difficulties of the family budget.
There are thousands of reasons for selling, but there is one thing that unites absolutely all owners - they go to do everything faster and get for the vehicle more money. However, you can either quickly or expensively - because these things are incompatible in practice without effort. It makes no sense to listen to stupid advice about the "promotion" of the odometer or try to create a Mercedes from the seven in the description. Better think about effective methods submission of information.
1. Hand on the pulse
It is better to sell cars on special online resources. There are thousands of visitors who, in all seriousness, are looking for a car of a certain make / model. If you have formed the amount for the car, you can safely place your request. Do not contact resellers, who will most likely call in a couple of hours and try their best to convince you to drop the cost by 15-20 percent. When reselling your car, they will put it in for your price + add some extra for themselves.
2. Awareness
Buyers Appreciate full information. Describe more details - car equipment, info on consumption, maintenance, driving conditions - everything that will interest people. List extra. equipment installed by you personally, but only those that are ready to be given away with transport.
It is not necessary to repair all defects before exhibiting, but it is better to write about them in advance. Any problem that is not mentioned by you and discovered by the buyer will drastically reduce the chances of selling the vehicle, or give a reason to underestimate the cost.
3. Activity
If you want to really get behind the car good amount- try to visual inspection tidy up the salon as much as possible, and appearance. The best option would be such a state that it would be a pity to give. Mention it, but don't force it. The same polishing of the coating does not require a lot of expenses, but it will be able to return the car body in almost the new kind. The situation is similar with the front / rear optics - a few minutes of polishing will be able to add visual appeal to the car.
A competent seller will not stint on new caps, paint the wheels, clean the interior. By the way, pre-made diagnostics can also push the buyer, or rather the results presented, they say, “look, everything is honest, here is the conclusion of the service station.”
As for the mechanical component, there are options. If necessary, make light repairs - this will help the client to enjoy the test drive. In all other situations - when repairing a breakdown is too expensive - it is better to slightly reduce the cost, taking into account the necessary work.
4. There are no small things
Having restored the car after an accident, drivers often forget to change the damaged numbers and the plastic frames for them. Of course, after the phrase “not painted, not hit” it looks strange. The frames of the numbers are minuscule, today they know how to make a duplicate number with high quality - you don’t need to go to the traffic police and re-register for more than a year.
Greed and pettiness, an attempt to save a couple of hundred will result in lost thousands. if you can’t sell the vehicle for a long time, remember this.
5. Simultaneous placement
The interest of potential customers depends a lot on the design and style of the ad. The first and most important rule for the car market is that there should be a lot of pictures, from all angles. Also, to increase your chances, post multiple ads at the same time. In one add simple photos medium quality (mobile shots are also suitable). Some "true" drivers believe that this is how the car looks in "everyday form". In the second, contact a good photographer who knows how to take good pictures of a car using a good SLR camera. Such pictures are intended for connoisseurs of beautiful angles and good photos. Thus, you can even sell a broken car.
6. Change of owner
An additional trick is to place an application for the sale of a car on behalf of a girlfriend / wife / girlfriend. Remember, most motorists are male, they will be much more pleasant to discuss the details of the purchase with a pleasant gentle voice on the other end of the line. But when the process comes to inspection and business communication with an interested person near the car, then your finest hour comes and the opportunity to test the art of a hypnotist speaker. You should not allow too many differences with a telephone description and your personal one - the buyer may decide that they want to deceive him somehow, and say goodbye with the on-duty phrase "I'll think about it and call you back." In addition, you should not take a girl with you to meet with the buyer and inspect the car. To the question about yesterday's girl, answer "I can bring her, but it makes no sense, because she went - and I repaired."
7. Regular update
There are many cases when no one pays attention to the placed request for the sale of a car for a long time. There are several main reasons why there is no reaction:
- the model lost popularity, became outdated, caused a series of devastating articles in car magazines;
- the state of the car is deplorable - dirty, scratched, broken, unsightly;
- you overestimated the cost - no one will buy for 10 if there are the same ones nearby for 7.
You can use the bonus paid option of the concept of rating, but before that, delete the old request and place a new one, otherwise checking the date will make buyers think about lack of demand and desperate attempts to sell the vehicle. Long-sold cars are trying to bypass.
8. Only true information
Regardless of the state of your machine, try to provide genuine information about the current state. In particular, this applies to not too critical moments, such as spot painting scratches and replacing broken handles. Anything can happen in life, and when the repair was done with high quality, there is no reason for concern. Therefore, it would be better to be honest about all the shortcomings in the car than to awkwardly laugh it off about a bad memory in the process of inspecting the car personally by the buyer. Most likely, it will turn out to be a classic situation “who is the last one pays”. IN this case you will be the last one to notice the defect, and the buyer will set the price. However, by providing reliable information, you have a person to yourself, and he can forgive more serious problems. If things are bad - always available
If you want to sell a car at the best price, it will take a lot of effort and time. Usually, all intermediaries and car sites offering urgent purchases reduce the price by 20-30% from the market average. Therefore, the best option if you have at least a small margin of time would be an independent sale.
Step 1. Prepare the car for sale
First of all, you should take care of the presentation. It depends on him how quickly you find a buyer and what the final price will be. It is much more profitable to invest a little on the elimination of conspicuous defects than to reduce the price later on inspection.
What should be done
- Wash your car. You can, but it's better to go to the sink.
- Wash the engine. It is better a few weeks before the sale, so that it has time to get dusty and with its brilliance does not arouse suspicion among buyers.
- Do a body polish. This is especially true for dark-colored cars, on which micro-scratches are clearly visible.
- Get out of the salon. Dust, polish the dashboard, vacuum the seats, wash the floor mats, clean the glove compartment, clean the ashtray.
- Tidy up your trunk. Vacuum, remove all rubbish, hang a freshener.
- Troubleshoot any issues that catch your eye: burnt out turn signal lamps, antifreeze leak or knocks in the suspension.
What not to do
- Don't repaint the body. Fresh paint, even in small areas of body parts, will raise suspicions that the car has been in an accident. Besides, it costs a lot of money.
- Do not change consumables. The new owner will still have to do it himself, so there is no need to spend money on oil, belts and brake fluid.
Step 2. Choose a sales method
Our goal is to sell the car as expensive as possible, so we do not consider resellers, car sites and trade-in service in car dealerships. There are several ways to find a buyer for self-selling: from ads on the Internet and newspapers to visits to car markets. Let's consider each of them in more detail.
Internet advertisement
The most common and effective method used by most car owners. The good thing is that you can get a huge audience of potential buyers from all regions of the country for free. By posting an ad on the Internet, you can safely work or go about your business, while your car will be sold in the meantime.
Here are some sites to post ads for sale:
- « Auto RU » - the largest and most famous portal of automotive classified ads.
- Drom.ru is another bulletin board that hosts thousands of offers for the sale of cars.
- Avito.ru is a popular classifieds site with an extensive automotive section.
If you are selling a popular car model, you can also place an ad for sale in the appropriate thread of the club forum. The audience there is smaller than on ad portals, but it is much more interested in purchasing your particular car.
A good strategy would be to place your ad on several sites at once to expand your audience reach.
In this case, you can even write slightly different descriptions and take different photos. Perhaps, on one site, the buyer will not pay attention to the car, and on the other, he will be interested.
Ad directly on the car
The simplest way, sometimes no less effective. Especially if you travel a lot and often go to crowded places. It is enough to buy a “For Sale” sticker and fix it on the rear window, entering the phone number and brief information about the car.
However, you can not even go anywhere. Just leave your car in the parking lots at the supermarket, car wash or auto parts store. Buyers will be able to immediately assess the condition of the body and look into the salon, and if they are interested, they themselves will call you. The only downside is that you have to walk a bit.
You can stick a “For Sale” sign on a car in addition to the main ad. Even if you don't travel anywhere but work. Who knows, maybe your buyer lives next door or works in the office across the street.
Ad in the paper
You should not write off such a seemingly outdated method. It can be very effective if you live in a small town. In the regions, many people turn to newspapers when they need to sell or buy something.
There are many newspapers like "From hand to hand", "All for you" with paid and free ads. Text and photos can often be uploaded to the newspaper's website and seen by thousands of potential buyers in the next issue.
car market
The most troublesome method of all presented. And yet it also works. There are always a lot of people in the car markets and, if you're lucky, you can sell the car almost immediately.
The disadvantages of this method include a large number of resellers who are eager to get a good car at the lowest price, and the need to pay for a parking space. You will have to pay about a thousand rubles a day, and sometimes more: it all depends on the city.
Going there, try to remove everything unnecessary from the trunk: you may find a buyer and you will have to urgently draw up a deal.
Step 3. Decide on a price
The next step is to evaluate the car. To do this, you need to go through ads with similar cars, call several phones and chat with employees of the car service where you are serviced. After analyzing other offers, you can find out the average price on the market and, starting from it, choose your own, taking into account the advantages and disadvantages of your car.
Even two identical cars of the same year of manufacture can cost differently. It all depends on the condition, mileage, configuration and a lot of other factors. The final cost is influenced by the following criteria (when discussing the price with the buyer, they can and should be used as arguments):
- Model and year of manufacture. Find out the average price for this year's model and build on it. The newer the car, the higher the price.
- Mileage. The average mileage per year is 10-15 thousand kilometers. If you're selling a ten-year-old car with less than 100,000 miles on it, you can add up the price. For long runs, be prepared to make a discount.
- Equipment. The more options a car has, the more expensive it is. Of course, provided that all the bells and whistles work properly.
- Tuning. But tuning practically does not affect the price. At least, the money invested in the installation of the audio system, rear wings and body kit is unlikely to be returned. Unless there is a similar connoisseur.
- Manufacturer country. If a car was produced at several factories and a particular assembly is valued more, then this is another reason to increase the price.
- Engine size and transmission. The larger the volume, the more expensive the car. The exception is more successful versions of motors, which are valued higher. The automatic is always more expensive than the mechanics, although here, too, everything depends on practicality. Sometimes a simpler manual gearbox is preferred.
- Number of owners. Obviously, if the car was in the same hands, there is a chance to sell it for more.
- Service book available. It will help to prove that the car has always been serviced in a timely manner. This is a good reason to ask for more.
- Body condition. An important criterion that directly affects the price. If everything is perfect, you can safely put the price higher.
- Engine operation. If there are any problems, it is better to immediately tell about them and reduce the price. It's unlikely to be able to hide this.
- Salon condition. This is the first thing they pay attention to. A well-groomed, smoke-free interior is an excellent opportunity to bargain for a great price.
- suspension condition. Hide defects will not work. So, if there are shortcomings, it is better not to keep silent about them and make a small discount.
- Wheels and tires. Good alloy wheels not only make the car more attractive, but also raise its price. The same goes for spare tires.
- Operating and storage conditions. A carefully maintained and well-preserved car will cost more. If this is yours, feel free to talk about it.
Step 4: Write an Ad
After assessing the condition, identifying all the strengths and weaknesses of your car, you can start compiling an ad. The main rule is to tell only the truth.
No need to embellish reality or put pressure on pity by telling stories about moving to another country or raising money for treatment. Even if this is true, it will look pathetic and only alienate buyers.
Do without formulaic and non-informative phrases like “The car is fire, everything is serviced, it does not require investments. Sat down and went." They are annoying and annoying. If you do not want to go into details, then simply list the characteristics, equipment, replaced parts, availability of bonuses and indicate the price. Also do not forget to note whether you are ready to bargain.
Checklist for writing the right ad
- Basic information: model, body type, year of manufacture, color, engine size, transmission type, mileage. In ads on sites, all this is selected from the finished form.
- Equipment. Specify all options and additional equipment (leather interior, climate control, power mirrors, heated seats, audio preparation, airbags).
- Replaced parts. List of works and replaced units for the last year or two. List everything except consumables. If the car is less than three years old, it is better to skip this item.
- Bonuses and gifts: set of tires, mats, tools. Describe everything that comes with the car in addition.
- Price and contacts. Be sure to indicate the hours you are available and write if bargaining is appropriate.
What should be the photo of the car
In addition to an explanatory description, you need to take high-quality photos. They are even more important than the text, because the buyer sees them in the first place and it depends on their attractiveness whether a person opens your ad or scrolls further.
You can get by with a smartphone, but it’s better to look for a good camera from your friends. Shoot the car from all angles, choosing the most successful angle, make a couple of close-ups on the wheel arches and sills, and also pay attention to the engine compartment and trunk. In the cabin, you need to shoot the general plan, the dashboard, the rear seats and the ceiling. In general, the more photos, the better.
If the car is not for sale for a long time, try to update the description more often and re-publish the ad with new photos to attract the attention of buyers.
Moreover, all pictures must be fresh and must correspond to the season. If it's summer, in no case do not post photos that show snow, no matter how successful they are.
The location and the background are also important. More confidence will cause pictures in the courtyard of the house than somewhere at the gas station.
Step 5: Communicate and Bargain Properly with Buyers
So, we have reached the most interesting and difficult stage. The announcement has interested buyers, and they begin to call, bargain and make an appointment. How to behave, what to say, what to do and not to do? Let's figure it out.
Whatever method of sale you choose, you will need to provide a phone number for communication. Therefore, it is advisable to buy a new SIM card. So there will be no need to shine a personal number, and after the sale of the car, you will not have to answer calls from late buyers.
First of all, you need to be and talk politely, but strictly. If you show confusion, there is a risk that the buyer will refuse to do business with you, mistaking it for secrecy, or, on the contrary, will act impudently and impose his own conditions.
Prepare in advance and answer questions briefly and to the point, without lyrical digressions that may make the buyer suspicious.
If the caller is only interested in the price, then this is a reseller, who is better off politely immediately. He will brazenly bargain and in any case he will not buy a car for the price you offered.
Try to adapt to the buyer when choosing a meeting place and agree to check the car in a car service if he will take all the diagnostic costs.
At a meeting, you should not chat endlessly, praising the car. First, let the buyer calmly examine the car. When he has questions, he will ask them himself.
Do not let the buyer drive, but rather drive it yourself.
During a test drive, you should not scorch, showing the capabilities of the car. According to the law of meanness, you will get caught by the police or something will break in the car.
If the buyer liked everything and he agrees to the deal, be sure to take a deposit. Do not give in to any persuasion to hold the car, and if a person refuses to give a deposit, then turn around and leave.
Step 6. Make a deal
Since 2013, in Russia, you can make a deal without removing the car from the register. No transit plates: the old license plate stays on the car unless you want to keep it.
Under the new rules, a sales contract can be drawn up by hand or filled out a printed form. It does not need to be notarized.
Be sure to check the money for authenticity at the bank. You can simply deposit them into your account, and then a bank employee will check everything for free.
For registration, you only need a title, a certificate of registration of the car, as well as passports of the seller and buyer. The registration data is entered into the relevant fields of the contract, after which the buyer settles with the seller and receives the title and the contract of sale. It is also advisable to take a receipt from the buyer, which will indicate that he has no claims, and you received money for the car.
After that, the buyer is obliged within ten days to come with the documents to the traffic police and register the car for himself. Since during this period you are still the owner of the car and all possible fines will come to your name, it is better to indicate in the contract not only the date, but also the time of sale. This can be useful for appealing fines. For the same reason, never settle for a proxy sale.
If your OSAGO policy is still valid during the sale, you can contact the insurance company, terminate the contract and receive part of the money for the unused period.
What not to do when selling
- Do not deceive the buyer, silent about breakdowns or embellishing the capabilities of the car. Most likely, your lie will eventually be revealed and lead to unpleasant consequences.
- Never sell your car to relatives and friends. They will definitely ask you for a discount, and if problems arise, they will come to you to complain - and friendly relations will come to an end. An exception is if you are 100% sure about the car and relatives.
- Do not agree to sell the car in installments. Better wait for the buyer with the money or advise somewhere to borrow the missing amount, if you really liked the car.
