| Full title: | ssangyong motor company |
| Other names: | |
| Existence: | 1954 - present day |
| Location: | Republic of Korea: Seoul |
| Key Figures: | Hyung-Tak Choi (general manager) |
| Products: | Cars |
| The lineup: | SsangYong Chairman |
Widely known throughout the world automotive markets Korean company Ssang Yong was formed in the middle of the last century. True, then it had a different name - HaDong-hwan Motor Co. Initially, the company produced jeeps for armed forces(and not only Korean).
Stages of development
Cooperation since 1967 with the Shinjinjeep Motor Company has led to the fact that for the first time South Korea began to export its automotive products. For example, Vietnam bought Hadonghwan multi-seat buses.
HaDong-hwan Motor developed rapidly, largely due to the fact that in 1974 it became a co-owner of its partner Shinjinjeep Motor. Since that time, the development of new projects for the production of SUVs began. It was planned to produce two types of cars: with soft and hard roofs.
For the first time the name of the company changed in 1977. Along with the name, the range of products also changed. Dong-A Motor (this was the new name of the company) started producing special equipment and passenger jeeps for 4, 5 and even 6 seats.
1979 was marked by the fact that Pyongtek earned new plant, and 1980, by the fact that the company became part of the "National Defense Industry".
In the early eighties, dump trucks were added to the list of products. The company continued to break into the international car market. Libya began to buy its buses.
In the mid-80s, Donga Motor took over Keohwa Motors, which specialized in the production of Korando SUVs. In the 88th, an updated "KORANDO" appeared. compact SUV had all-wheel drive.
The company received a new name in 1988. From now on, all cars assembled at its factories came out under the new brand. At the same time, the Koreans added the Panther company from the UK to their property.
Following the British style, in 1991 the Koreans launched the production of Kallista two-seater roadsters.
Cooperation with Mercedes
From worldwide well-known company Mercedes-Benz AG SsangYong began to cooperate since 1992. Then the partners were developing gasoline engines.
One year later German concern bought shares in a Korean company. The production of vehicles for the transport of passengers began. Mercedes-Benz handed over to the partner the technologies developed by the concern, provided the opportunity to use their own design solutions. At the same time, the Germans controlled the production processes.
Together, an SUV was released in the same year. superior comfort"Musso", on which they put a licensed Mercedes engine.
SsangYong TRANSSTAR is a luxury bus in which it is convenient to travel by long distance has been produced since 1994.
Export to European countries commercial vehicles Istana, produced by Korean enterprises, began in 1995.
In 1996, a real breakthrough occurred: SsangYongMotors was the very first Korean company that managed to certify all its products in accordance with ISO standards set by an international organization. The new model of the KORANDO NEW company fully complied with these standards.
More than one car was produced on the basis of Mercedes. Perhaps the most luxurious of them was the Executive Chairman.
Recession - rise
Economic difficulties did not pass the Korean firm. At the very end of the last century, for two years she became completely dependent on DaewooGroup. SsangYong cars were produced under a different name for some time.
But, as is often the case, the crisis erupted in the DaewooGroup itself. This state of affairs allowed SsangYong to regain independence.
The strengthened company delighted motorists with novelties literally every year:
-2001 - "Rexton". An expensive comfortable SUV was in demand among representatives of the upper class.
-2002 - "SsangYongMussoSports". sports pickup with a carrying capacity of several centners was produced until 2006.
-2003 - "NewChairman" and "NewRexton". The first of these was distinguished by luxury, and the second by exceptional reliability.
-2004 - "SsangYongRodius". Convenient comfortable macrovan for 11 seats.
-2005 - "SSANGYONG KYRON". All-wheel drive SUV was attractive both from the outside and from the inside.
-2006 - "SSANGYONG ACTYON". compact crossover intended mainly for young people active drivers(at least that's what its name says).
The Korean company today occupies a leading position in its country in the production of cars with all-wheel drive. Compete with leading foreign automakers allows it:
- tireless work on product improvement;
- implementation in the production process the latest achievements in the automotive industry;
- excellent quality.
Korean products are produced, including on Russian territory.
Domestic motorists appreciated the quality of the vehicles produced by the company. Representatives of SsangYong are especially popular:
- Rodius;
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SsangYong Motor Company or SsangYong Motor is a South Korean automaker. The name in translation means "Pair of dragons". 70% of the company's shares have been owned by Indian Mahindra & Mahindra Limited since 2011. The entire range of Sang Yong.
Story
The company was originally founded as two individual companies: Ha Dong-hwan Motor Workshop and Dongbang Motor Co. In mid-1963, the two companies merged to form Ha Dong-hwan Motor Co.
Since 1964, Hadonghwan has been producing jeeps for the US military, as well as trucks and buses. Since 1976, the company has introduced a wide range of special vehicles. In 1977, the company was taken over by the Sang Yong business group, which eventually changed the name of the division to SsangYong Motor.
In 1987, the company acquired the British automaker Panther Westwind. In 1991, a technological cooperation was started with Daimler-Benz. The agreement was necessary for Sang Yong to develop modern SUV Mercedes-Benz level.
This was supposed to allow production to gain footholds in new markets without having to build its own infrastructure, but to use existing Mercedes-Benz networks. This alliance resulted in the SsangYong Musso, sold first by Mercedes-Benz and later by Ssang Yong.
Sang Yong profited from this alliance for a long time - even after Daimler-Benz stopped selling the Musso brand, she continued to produce the Istana model based on the Mercedes-Benz MB100. In addition, Daimler developments were used in many other models, including the second Generation Korando, Rexton, Chairman H and Sang Yong Kyron price from only 1 million rubles. can be found in the related article.
In 1997, Daewoo Motors, now Tata Daewoo, bought a majority stake in Ssangyong Group, with the goal of selling it again in 2000 because it was in deep financial trouble itself. At the end in 2004, Chinese automaker SAIC acquired a 51% stake in Sang Yong.
Modernity
In 2010 General Motors signed an agreement with Sang Yong to supply new vehicles, (namely Rodius, Chairman W and Chairman H), in exchange for a $17.6 million investment in the company, which is still recovering from bankruptcy.
In April 2010, brand management reported that several local and foreign companies showed interest in acquiring the company, which led to a 15% increase in the value of its shares. In August of the same year, Mahindra & Mahindra Limited won the bid and acquired SsangYong for US$4.8 billion.
The lineup
Crossover Korando
South Korean manufacturer mainly engaged in automobiles off-road. The history of the brand began in 1954, with the founding in Seoul (where to this day its headquarters is located) of the company Ha Dong-hwan Motor Workshop. She was in charge of creating classic SUVs Jeep and trucks for American soldiers. Only a year had passed since the end of the Korean War, there were plenty of American troops in South Korea and the need for such vehicles was great.
As you know, companies thrive on military orders. So it happened with Hadonghwan. Over time, the range of products was expanded and civil engineering. In 1963, as a result of the merger with Dongbang Motor Co., Ltd.(founded in 1962), it changes its name to Ha Dong-hwan Motor Co.,Ltd,
The company is developing rapidly. The range of manufactured products is gradually expanding - fire trucks, buses and much more appear. In 1977 it changed its name again. This time on Donga Motor Co., Ltd. Efforts are being made to reach international market. The products for export at that time were buses.
Takeover in 1983 Geohwa Motors, which was engaged in the production of SUVs under the brand Korando. It was with the acquisition of this brand that the new stage in history ssangyong. The company begins active development in the direction of creating cross-country vehicles and increased comfort. Introduced in 1986 new model Korando, on which it was possible to "leave" the market of "SUVs". The first "blow" took over Japanese market, and two years later began exporting to European markets.
In 1987, the British company was acquired Panther Car Co., UK, which issued sports cars Kallista, which eventually became known as SsangYong Kallista. They were produced until 1993. A total of 78 pieces were produced.
In 1988, the company changed its name once again, this time to Ssang Yong Motor Co., Ltd.. ssangyong can be translated from Korean as "double dragon" so or "two dragons".
A few years later, an agreement was reached with Mercedes, as a result of which the products ssangyong got the opportunity to use the technology of a German manufacturer.
1997 was marked by the appearance of the first passenger car of the Korean company - an exclusive chairman, which is based on Mercedes E-class. However, it all ended there, it was not possible to expand the lineup of "passenger cars". One of the reasons for this was the crisis that broke out in Korea at the end of 1997. The result of the crisis salo entry ssangyong with composition Daewoo Motors. However, not for long - in 2000, the company regains its independence, since now Daewoo experienced serious problems.
The renaissance that began in 2001 did not last too long - in 2004 ssangyong re-influenced. This time a Chinese corporation SAIC (Shanghai Automotive Industry Corporation). Which successfully brought him to bankruptcy in 2008. By the way, the case was rather muddy - according to many, SAIC did this on purpose, because of the difficult relationship with the Korean trade unions, which demanded better working conditions and accused the Chinese of stealing technology. After all, other brands SAIC felt great, and the corporation itself even negotiated with Ford Motors about brand acquisition Volvo. However, be that as it may, but in the end SAIC almost completely lost control ssangyong, remaining with only 10% of the shares. And the Korean company received independence through the court and the opportunity to restructure production.
Sun Yong is a Korean automobile manufacturer and is the fourth largest passenger car manufacturer in Korea. The company's headquarters is located in the Korean city of Seoul. The name Sanyeng itself means "two dragons", and literally translates as "pair".
The company was founded in 1954, at that time it was called Ha Dong-hwan Motor Company, it began its activities with the production of jeeps for the army. From 1977, the name was changed to Dong-A Motor. Then the company ye expanded its activities and produced special equipment, trucks and buses.
Since 1986, it has been under the direct control of the Ssangyong Business Group, and since 1988 the company's name has been referred to as SsangYong Motor. In the same year, 1988, sales of the Korando Family SUV began. Since 1991, cooperation with Daimler-Benz began. When production of the Musso SUV began in 1993, at the same time, Daimler-Benz Corporation acquired a 5% stake in SsangYong Motor. Another major Korean automaker, Daewoo Motors, bought a majority stake in 1997. With the onset of the financial crisis in 2000 Daewoo company was forced to sell her stake. In the winter of 2008, the company declared bankruptcy.
Automobile Corporation SAIC Motor until 2009, owned a 51% stake in SsangYong Motor Company. During bankruptcy...
San Yong is a Korean automobile manufacturer and is the fourth largest passenger car manufacturer in Korea. The company's headquarters is located in the Korean city of Seoul. The name itself Sanyeng means "two dragons", and literally translates as "pair".
The company was founded in 1954, at that time it was called Ha Dong-hwan Motor Company, she began her activity with the production of jeeps for the army. Since 1977 the name has been changed to Dong-A Motor. Then the company expanded its activities and produced special equipment, trucks and buses.
Since 1986, it has been under the direct control of Ssangyong Business Group, and since 1988 the company's name has already been referred to as ssangyong motor. In the same year, 1988, sales of the Korando Family SUV began. Since 1991, cooperation with Daimler-Benz began. When production of the Musso SUV began in 1993, Daimler-Benz acquired a 5% stake in SsangYong Motor at the same time. Daewoo Motors, another major Korean automaker, bought a majority stake in 1997. With the onset of the financial crisis in 2000, Daewoo was forced to sell its stake. In the winter of 2008, the company declared bankruptcy.
Until 2009, the SAIC Motor Automobile Corporation owned 51% of the shares of SsangYong Motor Company. During the February 2009 bankruptcy of SsangYong, China's SAIC Motor had already lost its full control of the company. By May 2010, the media reported on the sale of the concern, and the Russian Sollers and the French Renault were among the main contenders for the purchase.
In the summer of 2010, it became known that Mahindra & Mahindra, one of the automotive divisions of an industrial holding in India, Mahindra Group, was chosen as a suitable candidate for the purchase of SsangYong Motor. SsangYong also said in a statement that the main criteria for stopping the Indian buyer were the purchase price, job security for all employees of the South Korean company and further plans for managing the company. The purchase of a controlling stake by an Indian holding took place in November 2010. The Indians paid $463.6 million for 70% of the shares.
To Russia cars ssangyong began to be delivered in the late nineties. Since 2004, the Sollers automobile company has been representing the interests of SsangYong Motor in Russia. In Naberezhnye Chelny, since 2005, the assembly of cars has begun at the Sollers enterprise SsangYong Rexton, in 2006 they began to assemble the Kyron model there, and a little later the Actyon model. Now the assembly of cars at the plant in Naberezhnye Chelny has been stopped, but since 2009 it has been launched at a plant in the Far East.
SsangYong Motor Company is a South Korean auto manufacturer ( cars) headquartered in Seoul. Sang Yong, translated into Russian, means "two dragons", the company ranks third among Korean automakers in terms of the number of cars sold.
Official founding date history Ssang Yong is considered to be October 1954, at the time of its inception, the company received the name Hadonghwan Motor Company. The first products of the automaker were licensed Willys ( army SUVs) supplied armies South Korea. Thanks to the constant orders of the military, the Sanyeng company (there are also transcriptions of Sang Yong, Saneng or Ssangyong) quickly achieved financial success and gradually expanded the range of manufactured equipment. In the 1960s and 1970s, the enterprise managed to launch the production of trucks, buses and special-purpose equipment.
In 1967, through partnership with Shinjin jeep Motor Co., Ltd. contracts for the supply of buses to Vietnam.
In 1974, Hadonghwan Motor Company becomes a co-owner of Motor Shinjin jeep.
In 1976, the company changes its name to Dong-A Motor. New SUVs designed to carry 4-6 people are being developed using diesel engines.
In 1979, the opening of a new car assembly plant in the city of Pyongtek.
In 1983 purchase trademark"Korando" from Geohwa Co., Ltd followed by acquisition of Geohwa.
In 1986, Dong-A Motor is taken over by Ssangyong Business Group, and in 1988 receives its current name SsangYong Motor. IN model range Korando Family appears - created on the platform Japanese Isuzu Trooper.
In 1991, SsangYong enterprises entered into an agreement on technical cooperation with Mercedes-Benz AG (development of new gasoline engines).
In 1993 Mercedes-Benz AG became one of the main shareholders of Ssang Yong Motors, the second co-owner - Chinese company SAIC Motor. Mercedes AG and Sanyeng Motors enter into technical union. At this stage in the history of the SsangYong company, all cars are produced under the supervision of Mercedes-Benz representatives.
SsangYong vehicles use engines, gearboxes, and many of the designs and technologies of the German automotive giant. Start of production of the SsangYong Musso SUV.
Sales start in 1995 Korean cars Sang Yong in Europe, the first-born is the Istana model - an exact copy of the Mercedes-Benz MB 100 minibus, produced from 1988 to 1995.
In 1996, a new Korando appears, the company certifies its products according to international ISO standards.
In 1997, the Sanyeng lineup appears executive sedan Chairman, built on the basis of the Mercedes-Benz W124.
In 1998, the company comes under the control of the Daewoo Group, but not for long. Two years later, in 2000, Ssang Yong is again an independent structure.
In 2001, the production of the Rexton off-road novelty starts.
Launched in 2002 mass production pickup truck SsangYong Musso Sports.
In 2003, a new generation of the Chairman sedan and the Rodius minivan appeared with a design that caused much controversy.
SUV debuts in 2005 SsangYong Kyron.
In 2006, another novelty Sang Yong Actyon.
In 2008, the premiere of the first crossover in the SsangYong lineup - C200 Concept (only two years later, after changing the name to Korando, the car will reach buyers). In the same year, the company's management declared bankruptcy; after the restructuring, the company was put up for sale. On August 12, 2012, SsangYong Motor was acquired by the Indian concern Mahindra & Mahindra Limited.
Sanyeng SUV production for Russian buyers is carried out at the factories of the Sollers company in Naberezhnye Chelny and Vladivostok.
Today, in Russia and the CIS countries, Ssang Yong cars are in steady demand. Available in Russian car dealerships following models Korean-Indian manufacturer: Actyon, Kyron, Rexton and pickup Actyon Sport.
Korando (twin of Russian Actyon), Actyon and Actyon Sports, New Actyon Sports, New Kyron and Rexton II. Possibly soon to Korean SUVs sold in the post-Soviet space, SsangYong executive sedans will be added.
