Due to the confrontation between the southern and northern parts of the country, the demand for cars was high, and this stimulated the development of the company. Therefore, production was soon launched civilian vehicles which went not only to the domestic market, but also for export. For example, already in 1967, Ha Dong-hwan Motor Company began to export buses to Vietnam.
In 1976, the production of cars was organized special purpose. And in 1977, the company was renamed Dong-A Motor. The development of the enterprise under the new name became even more intensive. In 1979, the construction of a plant in the city of Pyongtek was completed. The company began an active search for new markets. So in 1984, Dong-A Motor began supplying high-speed buses to Libya. Two years later, the company came under the control of Ssangyong Business Group, and in 1988 changed its name to SsangYong Motor. By the way, SsangYong translates as "Two Dragons". At this stage, a decision was made to acquire Geohwa Motors, a company specializing in the production of SUVs. It is not surprising that in 1988 the all-wheel drive Korando Family went on sale, which brought the company world fame. By the way, a year earlier, a department of advanced developments was created in Pyongtek.
SsangYong Family
In the early nineties was concluded strategic alliance with Mercedes-Benz AG, whose goal was to create a small-sized commercial transport. This resulted in a huge investment being poured into the Korean company. And in 1992, the export of classic sports cars Kallista.
SsangYong Kallista
And with Mercedes-Benz AG signed a strategic agreement on cooperation in the development of gasoline engines. A year later, a deal was concluded to sell a 5% stake in SsangYong to Mercedes-Benz AG, after which a plan was drawn up for the joint development of large commercial vehicles and diesel engines. In the same year saw the light of the first SsangYong Musso.
SsangYong Musso
In 1994, a motor factory was opened in Changwon. Since 1995, a logistics center has been operating, providing the supply of spare parts. The first small-sized commercial vehicles Istana is a joint project with Mercedes-Benz, known as a variation on the MB100 theme.
SsangYong Istana
The following year, the company began to produce another car - New Korando. The car was in demand mainly due to low price and excellent reliability. Therefore, it was actively exported.
SsangYong Korando
Since 1997, when it was launched mass production cars, SsangYong has taken a new niche in the automotive industry. Then the company introduced the SsangYong Chairman - a business class car. It was equipped with a V-shaped six and was based on an elongated platform. Mercedes E-class.
SsangYong Chairman
During the economic crisis, SsangYong Motor had to come under the control of the Daewoo group. In 1998, the final merger with the Daewoo Group took place. And by 2000, after a successful corporate reorganization, the company regained its independence, separated from Daewoo. After that, special attention was paid to development, research and design in SsangYong. At the same time, the management tried to recreate the sales network and warranty service programs.
In 2000, the world was introduced new model Chairman CM500. A year later, the Korando model won the Energy Winner 2001 award. At the same time, the production of the Rexton premium SUV was launched and the production of the SsangYong Musso Sports pickup truck began. SsangYong's renaissance was illustrated by the discovery of its own technical center in China.
Production started in 2003 executive sedan New Chairman and SUV New SsangYong Rexton with diesel engine.
The following year, the company launched the multifunctional 11-seater minivan SsangYong Rodius.
SsangYong Rodius
In Australia and some other countries, this car was sold under the name Stavic. At the same time, SsangYong received new investments: more than half of its shares were bought by the Chinese SAIC Motor. 2006 was marked by the debut of two more new models: crossover Actyon and an Actyon Sports pickup truck.
SsangYong Actyon
SsangYong Actyon Sports
On Russian market Korando, Musso, Rexton cars have been supplied since the late 1990s. At the end of 2005 at the ZMA enterprise in Naberezhnye Chelny, owned by the company Severstal-auto (Sollers brand), the production of Rexton SUVs began. Starting from the end of 2006, the plant also started assembling SsangYong Kyron and then SsangYong Actyon. Currently, the SsangYong Rexton and SsangYong Kyron models have a full production cycle, including welding and body painting.
SsangYong Kyron
Since December 2009, SsangYong models have also been produced in the Far East. The total investment in this project amounted to 5 billion rubles. Since 2010, the South Korean automaker SsangYong Motor has been owned Indian company Mahindra & Mahindra.
The history of the brand began in 1954, when South Korea Ha-Dong hwan Motor Company was organized. She was in production Jeep SUVs For american army. In addition to jeeps, the Korean company produced buses, trucks and special equipment. The military conflict between the southern and northern parts of Korea made the manufactured cars in demand.
In 1976, the company became known as Dong-A Motor. And in 1979, its own factory was built in the city of Pyongtek. The result of active work to promote products on the world market was the beginning of exports in the mid-80s of buses to Libya.
In 1984, the company changed its name to SsangYong Group. Translated from Korean, SsangYong means "two dragons".
In 1986, the company acquired Keohwa Motors, which produced SUVs under the Korando brand. Coming out in two updated model The four-wheel drive Korando Family has gained great popularity.
The turning point in the history of the brand happened in 1991, when German concern Mercedes-Benz has become an investor in SsangYong. The partnership led to the development of new car models and the production of Mercedes engines. In addition, this gave SsangYong the opportunity to deliver its cars to Europe through Mercedes dealers. The first model exported to Europe was the . Mercedes gasoline and diesel engines, which were installed on Musso, according to the manufacturer, could do without overhaul 1 million kilometers.
Until 1998, SsangYong Motor remained an independent company, but the Asian economic crisis contributed to the takeover of the company by Daewoo Corporation, after which all SsangYong cars began to be produced under a new brand. However, in 2000, Daewoo itself began to experience financial difficulties. This two-year respite was enough for SsangYong to regain independence.
A new affordable model came out in 2001. The design of this car was developed by the famous Italian studio ItalDesign.
In 2003, a 49% stake in SsangYong Motor was bought by the Chinese state corporation SAIC (Shanghai Automotive Industry Corporation). And in 2006, two new models debuted: and the Actyon Sports pickup truck, built on its basis.
On car showroom"Paris 2012" SsangYong presented the concept of its first electric car - eXIV. The novelty will be equipped with an 80-kilowatt electric motor and lithium ion battery, and the cruising range will be 80 kilometers.
The name of the company - Two Dragons, is associated with an old Korean legend. It says that once upon a time, two dragon brothers dreamed of living in the heavenly gardens of the heavenly country. But in order to get into it, each of them needed the magic stone "Tsintamani", which the twins had one for two. For a thousand years, dragons have been begging each other to take the magic stone and fly to the cherished land. But, none agreed. The Heavenly Emperor was amazed by the generosity of the brothers and gave them another "Tsintamani" so that they could go together to pursue their dream.
Released in 2004, the Rodius/Stavic model was given the title of "the ugliest car ever" by the popular British car show Top Gear.
The Ministry of Internal Affairs of Ukraine in 2009 purchased SsangYong Actyon cars. The total cost of the purchase is 500 thousand dollars. Now Ukrainian policemen are patrolling the streets in Korean SUVs with Mercedes engines with a capacity of 150 liters. With.
ssangyong in Russia
Presented in Russia today following models SUV companies: Rexton, Kyron, New Actyon and Action Sport.
Cars of this brand have a low cost in comparison with similar models of American and European manufacturers. Prices for Kyron and Actyon range from 700 thousand to 1 million. rubles, and for the Rexton model, a dealer in Russia asks from 1 million to 1 million 400 thousand rubles.
The most popular model in Europe - Musso, in Russia it has not gained popularity. Low ground clearance, poor corrosion resistance of the body and insufficient reliability too soft suspension did not satisfy the needs of Russian motorists.
Sales statistics Korean manufacturer in Russia is improving every year. So in 2011, 13,000 cars were sold, in 2012 - about 20,000. soon the company intends to continue this trend and reach the mark of 30,000 vehicles per year.
In 2009 he earned new plant Assembly Sollers ssangyong cars in the Far East, which produces four models of SUVs. In 2011, 25,000 cars were assembled, and in 2012 almost 30,000 cars were assembled.
In the near future, SsangYong plans to build its own plant for SKD assembly.
South Korean manufacturer mainly engaged in automobiles off-road. The history of the brand began in 1954, with the founding in Seoul (where to this day its headquarters is located) of the company Ha Dong-hwan Motor Workshop. She was involved in the creation of classic Jeep SUVs and trucks for American soldiers. Only a year had passed since the end of the Korean War, there were plenty of American troops in South Korea and the need for such vehicles was great.
As you know, companies thrive on military orders. So it happened with Hadonghwan. Over time, the range of products was expanded and civil engineering. In 1963, as a result of the merger with Dongbang Motor Co., Ltd.(founded in 1962), it changes its name to Ha Dong-hwan Motor Co.,Ltd,
The company is developing rapidly. The range of manufactured products is gradually expanding - fire trucks, buses and much more appear. In 1977 it changed its name again. This time on Donga Motor Co., Ltd. Efforts are being made to enter the international market. The products for export at that time were buses.
Takeover in 1983 Geohwa Motors, which was engaged in the production of SUVs under the brand Korando. It was with the acquisition of this brand that the new stage in history ssangyong. The company begins active development in the direction of creating cross-country vehicles and increased comfort. New model introduced in 1986 Korando, on which it was possible to "leave" the market of "SUVs". The first "blow" took over Japanese market, and two years later began exporting to European markets.
In 1987, the British company was acquired Panther Car Co., UK manufacturer of sports cars Kallista, which eventually became known as SsangYong Kallista. They were produced until 1993. A total of 78 pieces were produced.
In 1988, the company changed its name once again, this time to Ssang Yong Motor Co., Ltd.. ssangyong can be translated from Korean as "double dragon" so or "two dragons".
A few years later, an agreement was reached with Mercedes, as a result of which the products ssangyong got the opportunity to use the technology of a German manufacturer.
1997 was marked by the appearance of the first passenger car of the Korean company - an exclusive chairman, based on the Mercedes E-class. However, it all ended there, it was not possible to expand the lineup of "passenger cars". One of the reasons for this was the crisis that broke out in Korea at the end of 1997. The result of the crisis salo entry ssangyong with composition Daewoo Motors. However, not for long - in 2000, the company regains its independence, since now Daewoo experienced serious problems.
The renaissance that began in 2001 did not last too long - in 2004 ssangyong re-influenced. This time a Chinese corporation SAIC (Shanghai Automotive Industry Corporation). Which brought it safely to bankruptcy in 2008. By the way, the case was rather muddy - according to many, SAIC did this on purpose, because of the difficult relationship with the Korean trade unions, which demanded better working conditions and accused the Chinese of stealing technology. After all, other brands SAIC felt great, and the corporation itself even negotiated with Ford Motors about brand acquisition Volvo. However, be that as it may, but in the end SAIC almost completely lost control ssangyong, remaining with only 10% of the shares. And the Korean company received independence through the court and the opportunity to restructure production.
Sun Yong is a Korean automobile manufacturer and is the fourth largest passenger car manufacturer in Korea. The company's headquarters is located in the Korean city of Seoul. The name Sanyeng itself means "two dragons", and literally translates as "pair".
The company was founded in 1954, at that time it was called Ha Dong-hwan Motor Company, it began its activities with the production of jeeps for the army. From 1977, the name was changed to Dong-A Motor. Then the company ye expanded its activities and produced special equipment, trucks and buses.
Since 1986, it has been under the direct control of the Ssangyong Business Group, and since 1988 the company's name has been referred to as SsangYong Motor. In the same year, 1988, sales of the Korando Family SUV began. Since 1991, cooperation with Daimler-Benz began. When production of the Musso SUV began in 1993, at the same time, Daimler-Benz Corporation acquired a 5% stake in SsangYong Motor. Another major Korean automaker, Daewoo Motors, bought a majority stake in 1997. With the onset of the financial crisis in 2000 Daewoo company was forced to sell her stake. In the winter of 2008, the company declared bankruptcy.
Until 2009, the SAIC Motor Automobile Corporation owned a 51% stake in SsangYong Motor Company. During bankruptcy...
San Yong is a Korean automobile manufacturer and is the fourth largest passenger car manufacturer in Korea. The company's headquarters is located in the Korean city of Seoul. The name itself Sanyeng means "two dragons", and literally translates as "pair".
The company was founded in 1954, at that time it was called Ha Dong-hwan Motor Company, she began her activity with the production of jeeps for the army. Since 1977 the name has been changed to Dong-A Motor. Then the company expanded its activities and produced special equipment, trucks and buses.
Since 1986, it has been under the direct control of Ssangyong Business Group, and since 1988 the company's name has already been referred to as ssangyong motor. In the same year, 1988, sales of the Korando Family SUV began. Since 1991, cooperation with Daimler-Benz began. When production of the Musso SUV began in 1993, Daimler-Benz acquired a 5% stake in SsangYong Motor at the same time. Daewoo Motors, another major Korean automaker, bought a majority stake in 1997. With the onset of the financial crisis in 2000, Daewoo was forced to sell its stake. In the winter of 2008, the company declared bankruptcy.
Until 2009, the SAIC Motor Automobile Corporation owned 51% of the shares of SsangYong Motor Company. During the February 2009 bankruptcy of SsangYong, China's SAIC Motor had already lost its full control of the company. By May 2010, the media reported on the sale of the concern, and the Russian Sollers and the French Renault were among the main contenders for the purchase.
In the summer of 2010, it became known that Mahindra & Mahindra, one of the automotive divisions of an industrial holding in India, Mahindra Group, was chosen as a suitable candidate for the purchase of SsangYong Motor. SsangYong also said in a statement that the main criteria for stopping the Indian buyer were the purchase price, job security for all employees of the South Korean company and further plans for managing the company. The purchase of a controlling stake by an Indian holding took place in November 2010. The Indians paid $463.6 million for 70% of the shares.
To Russia cars ssangyong began to be delivered in the late nineties. Since 2004, the Sollers automobile company has been representing the interests of SsangYong Motor in Russia. In Naberezhnye Chelny, since 2005, the Sollers plant began assembling SsangYong Rexton cars, in 2006 they began to assemble the Kyron model, and a little later, the Actyon model. Now the assembly of cars at the plant in Naberezhnye Chelny has been stopped, but since 2009 it has been launched at a plant in the Far East.
Established in 1954, Korea's leading brand is known for its cutting-edge design and excellent performance, which is made possible by the company's strong engineering team.
In the 1980s, the company entered the era four-wheel drive vehicles, independently developing the Musso and Korando models. Since 2000, SsangYong has established itself as a leading SUV manufacturer, presenting full line crossovers and SUVs including Rexton, Korando, Korando Sports, Tivoli and XLV.
1983 KORANDO
2017 KORANDO
Breaking new ground in the luxury sedan market, the Chairman has become the country's leading vehicle in its class. Also recently made available updated version— Chairman W. This is the first Korean luxury car with a 5,000cc 8-cylinder V-twin engine and a 7-speed automatic transmission. Currently, the Chairman W is the flagship in the Korean market and competes with leading luxury cars around the world.
Eco-friendly compact SUV Korando joins SsangYong lineup Motor first front wheel drive car with load-bearing body. Korando, which marked the beginning of a new phase for the entire line of the company, is the first Korean brand that has been known for such a long time in the global SUV market.
SsangYong Motor Company has contributed to the development of environmentally friendly diesel technology based on an advanced engine with an accumulator fuel supply system. The company has focused on strengthening its competitive edge and is launching the eXDi200 compact, eco-friendly Euro 5 engines and is developing a new range of engines that will meet the Euro 6 standard.
Through its customer-centric global policy, SsangYong Motor is increasingly expanding its presence in the global market. SsangYong Motor SUVs are sold in 1,645 sales outlets in over 126 countries.
Moreover, the company is strengthening its presence on the global stage by opening offices in key markets. As a confirmation of its intentions, the company has opened central offices, as well as distribution centers in strategically important places in Europe, which set the tone for modern automotive industry.
To ensure sustainable growth, SsangYong Motor is betting not only on developed and established markets, but also on the emerging markets of Central America and Eastern Europe, and even plans to enter India and China, the largest automotive markets in the world.
In an effort to achieve only best results, SsangYong Motor is committed to developing new designs and technologies to improve driving performance and reflect the company's unique identity. In addition, by focusing on a powerful SUV lineup, SsangYong will be able to further strengthen its position in this market through technical cooperation with Mahindra & Mahindra, which also specializes in SUVs.
* In Russia, the model is called SsangYong Actyon.
Ha Dong-hwan Motor Co., Ltd. is founded in Korea.
The company becomes Korea's first bus exporter to Vietnam.
Start of technical cooperation with joint venture American Motor Corporation(American Automobile Corporation), the founder of the Jeep compact SUV, and Shinjin Jeep Motor Co., Ltd.
Together with AMC and Shinjin jeep Motor Co., Ltd. the development of the first SUVs in Korea - SsangYong Korando, which was a licensed copy of the Jeep CJ-7, with a hard and soft top. The name Korando is short for "Korea Can Do".
The production of special-purpose vehicles (snowplows, dump trucks with trailers, etc.) has been launched.
Change of corporate name to Dong-A Motor Co., Ltd.
Diesel models of SUVs for 4.5 and 6 seats have been developed.
Construction completed car factory in Pyeongtaek, Korea.
The company became official supplier national defense industry of South Korea.
Dong-A Motor acquires trademark"KORANDO" by Geohwa Co., Ltd (formerly Shinjin Jeep Motor). Production of the second generation of the Korando SUV has begun.
Dong-A Motor buys out a majority stake in Geohwa.
Production capacity Geohwa from Busan moved to Pyeongtek.
Korando has been exported to Japan.
The management of the company begins SsangYong Group.
Established a research and development center at the plant in Pyongtek, Korea.
SsangYong Group has acquired the British company PANTHER CAR.
Start of export of Korando to Northern Europe.
Company name changed to SsangYong Motor.
SUVs with an extended base Korando Family go on sale.
The logo has changed.
A strategic alliance has been concluded with Mercedes-Benz AG, which is part of the Daimler-Benz AG concern, the purpose of which is to create small-sized commercial vehicles.
The export of Panther Kallista classic sports cars has begun.
A strategic cooperation agreement has been signed with Mercedes-Benz AG in the development of gasoline engines.
Production of the SsangYong Musso, an all-wheel drive SUV, has begun.
A deal was concluded to sell a 5% stake in SsangYong to Mercedes-Benz AG.
An agreement was signed with Mercedes-Benz AG on the joint development of diesel engines.
Completed the construction of an engine manufacturing plant in Changwon, Korea.
Launch of the second generation Korando family into production.
Istana's first small commercial vehicles roll off the assembly line.
SsangYong became the first Korean automaker to receive ISO certification for its models.
The third generation SsangYong Korando is introduced.
Introduced to the Korean market luxury sedan executive class chairman.
Merger with Daewoo Group.
Introduced updated SsangYong Musso.
A seven-seater version of the SsangYong Musso model is presented.
A major internal corporate reorganization was carried out.
SsangYong is releasing an update to the Chairman CM500.
End of cooperation with Daewoo Group.
The Korando brand receives the "Energy Winner 2001" award, founded by the non-governmental organization "Consumers of Korea" and supported by the Ministry of Trade, Industry and Energy, the Ministry of Ecology.
In Korea, updated Musso, Korando and Istana are presented.
For the third year in a row, Musso has become the leader in the SUV segment as part of the Brand Power award.
The 500,000th engine was produced at the Changwon plant.
Rexton, a premium SUV, appears on sale.
The functional SsangYong Musso Sports pickup is launched.
SsangYong is recognized as the best company in terms of customer satisfaction.
SsangYong received the award Best Company for enterprise management.
SsangYong received the Prime Minister's Award for Promotion Technology.
