July gave us not only another increase in sales, but also something that can stimulate these sales: new government support programs. In August, the implementation of these programs was in full swing, and no one canceled the previous ones, but automakers supplement these special conditions with their discount offers - today we will find out which ones.
Premium segment
Audi
DISCOUNT AMOUNT: 30,000 - 450,000 RUBLES
Audi still has a Loyalty Reward promotion, where you can exchange your Audi up to 5 years old for new car 2016-2017 release. Having such a car, you can save from 80 thousand when purchasing an A 3 sedan or hatchback to 450 thousand for the flagship A 8 sedan, and intermediate options like 110 thousand for A 4 and Q 5 or 150 thousand for A 6 and Q 7 also look interesting .
For owners of older Audis and cars of other brands, there is a trade-in - however, discounts are lower here: by returning a car of any brand, except for Russian and Chinese, you can save from 30 thousand on A 3 to 100 thousand on A 6 and Q 7 and 400 thousand for A 8. In addition to various forms of trade-in service, there is a separate program of special offers for cars of 2016, which have improved compared to July: now, when buying last year's car, you can save 200 thousand for A 5, A 6 and A 7, 400 on RS 6 and 450 on RS 7.
Jaguar
DISCOUNT AMOUNT: up to RUB 533,000
Jaguar has slightly reduced the amount of discount shares when buying a car in a trade-in. Now, by handing over to the dealer a car of any brand imported into the territory of the Russian Federation / Belarus / Kazakhstan by an official dealer and not older than 7 years old, you can save up to 328,000 rubles when buying a “junior” XE sedan, up to 404,000 for XF and up to 228,000 for " senior "XJ. In the case of the latter, a more solid discount is available in the case of a trade-in of a Jaguar or Land Rover car - then the discount amount can grow to 533,000 rubles. Those who plan to buy an F-Pace crossover can save up to 388,000 rubles, but the F-Type coupe does not participate in the discount program in August.
Jaguar's ReStart program also continues to work. As part of this program, it is proposed to change the purchased car to a new one every 2 years according to the “40-20-40” scheme: 40% of the first installment, 40% of the residual payment and 20% divided into monthly payments. Guaranteed residual value – 60%. The residual payment can be raised up to 49%, and the XF, XE and F-Pace models take part in the program.
Land Rover
DISCOUNT AMOUNT: up to 645 000 RUBLES
Land Rover traditionally continues the theme started at Jaguar: here you can also save a lot of money by trading in “a car of any brand not older than 7 years, purchased from an authorized dealer in the territory of the Russian Federation / Kazakhstan / Belarus / Armenia” when buying a trade-in. As in July, out of five current models only three participate in the discount program, but the benefit amounts have been reduced by a couple of tens of thousands of rubles: by returning your car, you can get a discount of up to 414,000 rubles on Evoque, up to 345,000 on Discovery Sport and up to 645,000 on Range Rover Sport. In addition, Jaguar's ReStart program is also here, but only Discovery Sport participates in it.
In the photo: Land Rover Discovery Sport HSE Si4 Dynamic Lux ‘2017
Mercedes-Benz
DISCOUNT AMOUNT: 40,000 - 350,000 RUBLES
The discounts for participating in trade-in, which increased at the beginning of summer, when purchasing new Mercedes-Benz, will be valid at least until the end of the summer. Here, when buying an A-class, you can save up to 140 thousand, when choosing a C-class - up to 150 thousand, when purchasing an E-class sedan - up to 140-165 thousand (here the discount depends on whether you rent a Mercedes or a car of another brand), in the case of the S-class - 270-320 thousand, and for the G-class, the discount will already be 300-350 thousand. In addition, two promotions for the purchase of new cars with a trade-in discount and a special loan rate continue for August. The first one is called "Time to Grow Up" and offers "small" A- and B-class models, as well as CLA and GLA with a discount of 40 thousand and a loan rate of 7.3%. The second, entitled "They are leaving at the speed of summer," offers the same interest rate on a loan and a discount of 70 thousand for the C 180 and E 200 models. In August, a third was added to these two offers: “Get ready for autumn in the summer.” Buyers are offered to get ready by purchasing one of GLC crossovers 250, GLE 250 d or GLS 350 d on credit at a rate of 7.3 to 8.9% per annum and a trade-in discount of 75, 120 and 140 thousand, respectively. True, all this is relevant only if you trade in a premium brand car.
bmw
DISCOUNT AMOUNT: 20,000 - 150,000 RUBLES
BMW's trade-in offer has traditionally remained unchanged: it offers discounts for the entire model range, and their size depends on the vehicle being handed over. The minimum savings is 20 thousand rubles when buying a hatchback of the 1st series, solid discount figures of 100-150 thousand appear for the 5th series and crossovers X 5 and X 6, and maximum benefit half a million can be obtained by turning in your BMW 7 series, Mercedes-Benz S-Class or Audi A8 on account of the purchase of a new "seven" BMW 2015-2016 model year.
Pictured: BMW 750Li xDrive (G12) ‘2015–present
Lexus
DISCOUNT AMOUNT: 150,000 - 300,000 RUBLES
In August, Lexus offers trade-in discounts on most of the model range, in some cases flavoring them with special prices. So, the ES sedan and the GX SUV can be bought in a trade-in with a discount of 200 thousand, for the NX and RX the discount amount is slightly lower, 150 thousand, but is supplemented by special reduced prices, and when buying a flagship SUV, you can win 300 thousand.
Infiniti
DISCOUNT AMOUNT: RUB 315,000 - 555,000
Infiniti has traditionally extended discounts for the QX 50, QX 70 and QX 80 crossovers, but the discount for the first model has decreased. Now, during August, the compact QX 50 can be purchased at a discount of up to 315 thousand rubles, and larger models of 2016 release - as before, with a benefit of up to 555 thousand.
Cadillac
DISCOUNT AMOUNT: 100,000 - 850,000 RUBLES
Cadillac has traditionally something to interest lovers of large discounts. So, until the end of summer, the CTS sedan is offered at a discount of up to 350,000 rubles. In addition, there are discounts for taking a car into a trade-in: for XT 5 it is 150,000, and for Escalade - all 300,000. In addition, when buying the last two models, you can get a low interest rate on a loan and an additional “deduction” for purchasing a hull : 100 thousand for the first and 150 thousand for the second.
However, the most curious offer from Cadillac in August is special prices for 2016 cars. The page on the official website reads: “2016 Cadillac Escalade for 4,000,000 rubles. No more, no less". The XT 5 crossover is offered for 2,590,000 rubles. In order to understand the benefits, it is worth opening the official prices: Escalade starts from 4,850,000 rubles, and XT 5 - from 2,890,000 rubles. You can calculate and realize the benefits without a calculator.
Chevrolet
DISCOUNT AMOUNT: 200,000 - 400,000 RUBLES
The Chevrolet Tahoe retained all of its "discount benefits" established in June. When you buy it in the LT version in a trade-in, you can save 400 thousand, and another hundred are issued for the purchase of comprehensive insurance. For the execution of LTZ, all of the above is also true, only the discount for a trade-in is half as much - 200 thousand.
Jeep
DISCOUNT AMOUNT: 200,000 - 710,000 RUBLES
Promotions for SUVs from Jeep have not been updated either. In August, you can still get a discount under the trade-in program: 50 thousand for Renegade and Cherokee and 75 thousand for, including the SRT version. To these discounts, you can add another 510 thousand when buying a diesel Grand Cherokee, 460 thousand when buying Cherokee Longitude and 510,000 when purchasing Cherokee Limited, and the notorious SRT with a discount of as much as 710 thousand rubles was included in this list.
Pictured: Jeep Grand Cherokee SRT ‘2016–present
Middle segment
The new state programs for subsidizing the purchase of a new car, which we talked about in the introduction, are beginning to manifest themselves only here, in the middle segment - after all, they, like the program concessional lending, are limited to the maximum cost of the car at 1,450,000 rubles. But in this segment, almost no one has forgotten about them.
Chevrolet
DISCOUNT AMOUNT: 30,000 - 40,000 RUBLES
Discounts on Chevrolet Niva remained the same as in the spring. You can still get a discount of 30,000 on an SUV you buy if it is issued on credit, a similar discount is provided when you trade-in an old car, and recycling involves a discount of 40,000. Well, a 10% discount can be obtained under the programs "First Car" and " family car».
Citroen
DISCOUNT AMOUNT: RUB 70,000 - 240,000
The French in August did not begin to change the conditions of summer discount programs. As in July, the new 2016 C 4 sedan can be bought cheaper by 105 thousand, to which you can add another 70 for a trade-in. For last year's C4 Picasso, the trade-in link is still 130,000, which, together with a "simple" discount of 70,000, gives a total benefit of 200. And last year's Grand C 4 Picasso have a potential discount of 130,000 under the program " Citroen Select” and 200,000 for a trade-in, subject to the requirements for the car being handed over. On Berlingo Multispace, as before, you can save up to 240,000 rubles, and when buying a new minivan SpaceTourer - 80 thousand.
Pictured: Citroën Grand C4 Picasso ‘2016–present
Peugeot
DISCOUNT AMOUNT: RUB 50,000 - 248,000
Peugeot ran out of last year's 408 with a discount of 230 thousand, but it was replaced by , which can also be purchased in a trade-in with a discount of 130 thousand. For 308, the discount amounts are “unconditional” 100 (50 for cars of 2017) and 200 thousand for a trade-in, respectively. On crossovers and passing your old car dealer, you can save 60 thousand rubles, and for the passenger version of Partner Tepee 2016, the discount, as before, is "120 + 128" thousand. Twin Citroen SpaceTourer, Peugeot minivan Traveler, you can also buy under the trade-in program for 80 thousand cheaper.
Ford
DISCOUNT AMOUNT: 30,000 - 130,000 RUBLES
Ford continues to cut prices on key models, and although discounts continue to decline relative to the beginning of summer, their size remains noticeable. So, Focus is offered cheaper by 40-65 thousand rubles, Mondeo - by 30-115 thousand, Explorer - by 100 thousand, and passenger versions Transit - by 150. As before, this discount can be summed up with a trade-in and recycling discount. For Focus and Mondeo, trade-in and recycling give a benefit of 50 thousand, and for Explorer - 90-125 thousand. The prices of EcoSport and Kuga crossovers are also affected by trade-in and recycling. The first can save 30-65 thousand on this, and it is offered with a bonus of 100-130 thousand, to which a “simple” discount of 30-35 thousand is added in three trim levels.
Ford's implementation of new government programs deserves a little more attention. So, if the "First Car" here meets the specified conditions with a ten percent discount, then car buyers under the "Family Car" program, in addition to these 10%, receive an additional discount of 20 thousand - a trifle, but nice.
Hyundai
DISCOUNT AMOUNT: 100,000 - 400,000 RUBLES
Hyundai, as before, focuses on its special offers Hyundai program Start. Recall: in essence, this is a typical leasing product. When buying a car, you agree in advance a fixed residual value at the end of payments (45% of the original cost of the car) and subtract it from the price of the car. Then drive it for several years, paying the rest, and at the end you choose one of three options - keep the car for yourself, paying the residual value agreed earlier, return the car to buy a new one, or simply return the car to the dealer, ending this “long-term rental”.
In addition, Hyundai extended the discount offer for crossover Santa Fe 2017 model year: it can be purchased for 400 thousand less. This amount consists of an “unconditional” discount of 100,000 rubles, a discount of 200,000 rubles under the trade-in program and a discount of 100,000 rubles under the trade-in program for Hyundai loyal customers. Well, the Koreans, of course, have not forgotten about state discount schemes by 10%.
Kia
DISCOUNT AMOUNT: 30,000 - 170,000 RUBLES
Kia, as always, has a lot of special offers: leasing and credit promotions, discounts and special prices. For example, the “old” Rio 2017 can be purchased cheaper by 60 thousand rubles. By summing this discount with discounts for a loan, leasing or trade-in, you can bring the total benefit to 74 thousand for cee'd, 96 thousand for Sportage and 170 for Sorento Prime, but the offer for the previous generation Rio seems to be the most profitable, on which you can save up to 164.5 thousand. Not the last role in this case is played by the new state program, which provides a 10% discount. also did not stay away from preferential programs discounting and trade-in - the second one can save 30 thousand rubles.
Mazda
DISCOUNT AMOUNT: RUB 28,000 - 135,000
Mazda has not only integrated new state programs into the complex of special offers, but also continues to create “ideal conditions” for buying their cars. As part of the campaign with this name, Mazda 3 and Mazda 6 buyers will receive a “zero” loan, a comprehensive insurance policy and a Mazda Service Plus service contract for the first three scheduled maintenance or an option package with a benefit of up to 28,000 rubles as a gift. Discounts for trade-in have not disappeared anywhere either: when buying a Mazda 3, you can save 40-50 thousand (depending on the brand of the car being rented), when purchasing a Mazda 6 - 40-80 thousand, and in the case of a new one - from 40 to 135 thousand .
Mitsubishi
DISCOUNT AMOUNT: 100,000 - 300,000 RUBLES
At Mitsubishi, you can now get up to 300 thousand when buying a "fresh" Pajero Sport under the trade-in program (and 100 thousand when buying a "fresh" one), you can save from 150 to 230 thousand on the Outlander, and up to 150 thousand on the L 200 . There are certain requirements for cars handed over under the program - do not forget to study them if you are interested in buying a Japanese SUV.
Pictured: Mitsubishi Pajero Sport ‘2016–present
Nissan
DISCOUNT AMOUNT: 20,000 - 135,000 RUBLES
Nissan keeps up with the trends and offers all programs - recycling, trade-in and " state discount". For example, when buying an Almera, you can save up to 135,000 rubles: 65,000 rubles for “just because”, 50,000 for recycling or trade-in, and another 20,000 for loyalty. In the case of Qashqai and X-Trail, you can already keep 120 thousand for recycling or trade-in and add 50-58 thousand “simple” discounts to them. For Pathfinder, the benefit is a noticeable 350 thousand, subject to the purchase of a 2016 crossover in the trade-in, and another 30 thousand can be added to the discount if you are a loyal Nissan customer. However, one of the most profitable offers in August is Terranomania: here you can save up to 200 thousand rubles with a “loyal” purchase of Terrano for recycling or trade-in.
As before, if you or your next of kin already have a Nissan, then you can earn extra money under the “In the circle of Nissan” program - the amount also varies depending on the model, starts from 20,000 rubles for Almera, Sentra and Terrano and is a solid 100 thousand when buying Murano. And here Patrol SUVs with a discount of more than half a million by August have already ended.
Renault
DISCOUNT AMOUNT: RUB 40,000 - 90,000
Renault's main discount program is all the same trade-in and recycling. In both cases, the “compensation amount” is specified in detail according to the model - basically it is 40-50 thousand rubles, and only 90 thousand can be saved on the all-wheel drive Duster of the 2017 model year. However, in August, an additional discount on cars can also be obtained under the First Car and Family Car programs.
The program for selling a car on credit with a fixed residual payment continues to work with the French - here it was called “Let's go!”. It, like other brands, involves an initial payment and a residual payment of 40%, not included in the loan amount. After 3 years, you can either pay the remaining 40%, or trade-in the car, or extend the loan for another 2 years.
Skoda
DISCOUNT AMOUNT: RUB 50,000 - 240,000
Skoda, adding to the arsenal of new state programs by -10%, as always, offers very tangible discounts on the main models, not only on last year's, but also on "fresh" cars. For example, Rapid 2017 can be bought with a profit of up to 123 thousand rubles, Octavia - up to 152 thousand, Superb - up to 225 thousand, and Yeti - up to 240 thousand. A substantial part of this discount, from 50 to 100 thousand, gives participation in recycling programs and trade-in, subject to the delivery of any car on them. And if this car is right-hand drive, then the amount of discounts will increase markedly, ranging from 70 to 110 thousand - very interesting nuance, not in word, but in deed proving an interest in "poaching" a new audience.
Subaru
DISCOUNT AMOUNT: RUB 40,000 - 140,000
Subaru has revised the trade-in offer again. Now there is a discount of 100,000 rubles for Forester in the Standart version, and 50,000 for other configurations. Noticeably more - 140 thousand - was a discount on a 2.5-liter Outback. You can save only 25 thousand when buying XV, but on absolutely all models you can get an additional discount of 25 thousand if the car you rent in trade-in is Subaru.
Suzuki
DISCOUNT AMOUNT: RUB 40,000 - 70,000
Suzuki has "big plans for the fall": with a "comprehensive approach" in the form of buying a new car on credit, trading in an old one, you can sum up all the available discounts. For the Vitara and SX 4 offered, it's 50k for a trade-in and 40k for a credit.
On the picture: Suzuki Vitara‘2015–present
Toyota
DISCOUNT AMOUNT: 100,000 - 200,000 RUBLES
At Toyota, the discounts were again slightly reduced, although they remained tangible. So, until the end of August, Corolla and Camry can be purchased for 100,000 cheaper, provided that they are bought on credit with simultaneous insurance under a hull agreement and that the old car is trade-in. The Land Cruiser Prado will cost the same 100 thousand less just with a trade-in, similar conditions apply for the RAV 4. The same is true for the purchase of the Land Cruiser 200, but the amount of savings will already be 200 thousand, and the program will be added to it roadside assistance for the first 3 years of ownership.
Volkswagen
DISCOUNT AMOUNT: RUB 40,000 - 825,000
Volkswagen raised the discount amounts for the Passat and Touareg models, leaving the others unchanged. So, when buying in trade -in Polo sedan the discount will be 40 thousand rubles, to which will be added another 45 "simple" thousand for the Life version. In the case of Jetta, the amount of these discounts can range from 45 to 155 thousand, Passat - 130 thousand (350 thousand for the Life version and as many as 460 for Life Plus), - 150-160 thousand, and if you choose Touareg - then even from 150 to 825 thousand.
The Volkswagen GARANT program continues its work, similar to all other offers of loans with a fixed residual payment - only here you can choose the amount of this payment yourself, and not agree to a fixed 45%.
Pictured: Volkswagen Tiguan ‘2016–present
Budget segment
Lada
DISCOUNT AMOUNT: 10,000 - 100,000 RUBLES
Lada, adding new discount in 10% of the state in the list, left unchanged the programs that started a long time ago, according to which it offers a number of cumulative discounts for the entire model range. In the current alignment of forces, one can note the greater profitability of the trade-in program compared to recycling: for the first one you can get a discount from 10 to 60 thousand rubles, and for the second - only 10-20 thousand. In general, the trade-in discount ranges from 10 to 50 thousand depending on the model (60 thousand for Granta Sport and 90 for Kalina Sport), for recycling - a fixed 10 thousand (and the notorious 20 thousand - only for the Largus van), and the discount for a loan under the Lada Finance program - another 20 thousand (100 thousand for Kalina NFR). "Simple" discounts on models, with the exception of "state 10%", are no longer offered, but even without them, the total cost, for example, of a 4x4 SUV can be reduced by 20 thousand, Granta - by 60 thousand, and Kalina - by 70 thousand.
The Buy Back program continues its work with a guarantee of repurchase of the machine after three years of operation. This program applies to Granta , Vesta and Xray models and includes a down payment, 3 years of low payments and subsequent delivery of the car to the dealer for up to 50% of the original price. Calculated payments are 4,900-5,900 rubles for Granta and 5,900 rubles for Vesta and Xray.
Separately, it is worth noting discounts for trade-in and disposal for commercial Lada cars: so, the Granta van is offered with a benefit of 40-60 thousand rubles, and 4X4 with a body - from 50 to 80 thousand.
Datsun
DISCOUNT AMOUNT: 30,000 - 70,000 RUBLES
With Datsun, when buying both on-DO and mi-DO in August, you can save 80-100 thousand rubles, depending on the configuration. This discount is cumulative of 30 thousand for a purchase on credit at Datsun program Finance and 50-70 thousand for participating in the recycling program. The trade-in program offers a discount of 50-70 thousand for a sedan and a fixed 50 thousand for a hatchback of the Japanese brand. Well, of course, it could not have done without new state programs.
Ravon
DISCOUNT AMOUNT: 10,000 - 30,000 RUBLES
Ravon finally stopped ignoring the trade-in program and launched its own, under which you can get a 30 thousand discount on any car when you return it to an old dealer. The current discounts for the model range, meanwhile, remained the same: the R 2 hatchback can be bought for 439-519 thousand instead of 469-539, and the new Nexia - for 449-569 thousand (here, only for the older configuration, the discount is not 30 thousand, as for others, but only 10).
UAZ
DISCOUNT AMOUNT: up to 90 000 RUBLES
UAZ discount programs have become a little more loyal to potential buyers. Although Hunter is still not included in the recycling programs and trade-in on the official website, the fixed discount for participating in any of the programs when buying a Patriot or Pickup truck is now not 50, but 90 thousand rubles, but does not apply to the basic version of the "Classic" . State subsidies of 10% of the cost of SUVs under new programs are in force.
Chery
DISCOUNT AMOUNT: 10,000 - 117,000 RUBLES
Compared to July, Chery discount offers were supplemented with new ones - state ones. As before, a discount of 42-45 thousand is offered here for Tiggo FL, 52-62 for Tiggo 5 and 30-31 for the Bonus 3 sedan, which sells the remains of 2014-2015. In addition to these red sums, such “bonuses” as a hull as a gift and an annual RAT gift card, which grants the right to road assistance, are announced. But the Tiggo 3 crossover is offered with a number of discounts: “unconditional” in 40-55 thousand, discount for trade-in (40-80 thousand), discounts on state programs (40-80 thousand), and for comprehensive insurance (10 thousand) and in In addition to the discounts, gift casco and winter tires are included. A similar offer is valid for Tiggo 5, only the amount of savings is 60-80 thousand for a trade-in, 50-100 for the state program and 10 for hull). The smallest crossover in the line, Tiggo 2, also did not stand aside: 30-117 thousand for disposal or 30-60 for a trade-in, fixed 35-70 thousand discounts for state programs and another 10 for comprehensive insurance.
Pictured: Chery Tiggo 5 ‘2015–present
Lifan
DISCOUNT AMOUNT: 15,000 - 125,000 RUBLES
Lifan extended the Trade-in Lifan program. According to it, when buying a new X 50, X 60, Solano II or a new and simultaneously returning a car brands Lifan in a trade-in you can get a discount of 50-70 thousand rubles, and if you return a car of a different brand, the discount will be 35-50 thousand. The leading June promotion here is the X 50 offer: in addition to a discount of 60 thousand for a trade-in, you can get a discount of up to 50 thousand for a purchase on credit and another 15 thousand when choosing a car of 2016, thus, the maximum total savings, according to calculations manufacturer, will amount to 125,000 rubles.
Finally
The constant and rather tangible growth in sales in the primary market is largely stimulated by special offers and discounts - and the emergence of another state program aimed at increasing sales should improve the situation a little more. On the other hand, automakers seem to feel that the buyer and the market are becoming more confident month by month and are bit by bit reducing discounts on certain models, not forgetting, however, to support others with additional discounts. The first month of autumn should not bring a cold snap on the market - and we will definitely see what the special offers of September will be like.
In the photo: Mercedes-Benz S 400 d Lang 4MATIC ‘2017
Annually, shortly before the start new year holidays, the season of New Year's discounts begins. Literally every metropolitan car dealership is in a hurry to organize total sales for its existing and future customers in order to ensure the best profit. In addition, thanks to such a step, many residents of Moscow have a real opportunity to acquire the desired vehicles for more reasonable price. So why not take advantage of this offer on the eve of the upcoming event? True, before such a responsible purchase, it would be nice to indicate all upcoming discounts in Moscow car dealerships for New Year 2017–2018.
Most often, lucrative offers from metropolitan car dealerships affect models of the outgoing or even previous year. Usually we are talking about manufacturers of affordable vehicles: Nissan, VAZ, Ford, Hyundai or Opel. Of course, often the season of New Year's discounts makes it possible to purchase a certain car for more affordable price, although sometimes we are talking about the opportunity to acquire interesting gifts after making a purchase. Such profitable markdowns enable many salons to make good advertising on their own behalf in order to attract new customers. 
Should I buy a car before the New Year?
Today, a car is no longer considered a sign of wealth or an element of luxury. Everyone can afford it, depending on the level of their own income. The current life is impossible without the constant movement of some form of transport, so why not fulfill this need on own car? Most often, choosing the right model with certain operating parameters, future buyers seek advice from specialized car dealerships. This makes it possible to know more information O specific car, try its capabilities in practice, and after the purchase, acquire urban quality guarantees from the manufacturer.
Most modern Muscovites, who do not have impressive amounts in bank accounts, are specifically waiting for such promotions in order to purchase the desired car a little cheaper. Besides New Year promotions in car dealerships they are accompanied by various gifts: sets of tires, a discount on the purchase of fuel, or GPS navigators. Good discounts on vehicles appear at the moment they enter the sales markets - a kind of publicity stunt that allows you to promote the product on the world sales markets. 
No less advantageous offers are received by those customers who wish to become the happy owner of a brand new car through a loan. In this case, most specialists direct the public's attention to the possibility of using state aid for a car loan. True, this applies only to individual cases when the cost of a car does not exceed 750 thousand rubles. Then the desired product can be purchased at a favorable offer - 9.5% per annum.
By the way, very often in the list of goods participating in New Year's discounts metropolitan car dealerships, there are also completely new models of vehicles. Such offers should be treated with a little skepticism, because such cars may get a lower price in the future than the current “best New Year's discount”.
Often, modern Moscow car dealerships offer as a bonus after buying a discounted product the opportunity free service. At the same time, each dealer promises real savings on a certain type of repair work. According to experts, one should not rely on this kind of "bait" - most likely, such proposals have a lot of "pitfalls". For example, the transport repair service itself can really turn out to be completely free, but you will have to pay a tidy sum for all the parts used in the course of work. Therefore, agreeing to any promises, you should definitely find out in advance what exactly is meant by the word “benefit”. 
Upcoming holiday promotions on popular cars
Before deciding on the opportunity to purchase any vehicle during the New Year holidays for some kind of promotion, you should study in advance all the options offered by the capital's dealers. To do this, you can use the following list.
It immediately becomes clear that the discounts offered by the capital's car dealerships are very good, but one should not think that people working in business will work at a loss before the holidays. It is best to carefully weigh all the possible pros and cons on the eve of the proposed purchase, and only then take final decision. After all, sometimes interesting situations turn out when, upon arrival at the salon, a person finds out that the cost of the car they like has become more, not less, as indicated in the advertisement.
Read also
The first month of spring should awaken not only nature and eternal instincts, but also consumer activity, automakers say. However, they are not too lazy to stimulate her awakening by offering discounts and promotions. Today we find out where and how much benefit you can get by buying a new car in March.
We make a small remark: since often promotions and special offers from automakers do not change, but are only prolonged for another month or two or three, we will also allow ourselves a little self-quoting, keeping the corresponding text from previous materials.
Premium segment
Let's start again with the premium segment in alphabetical order - namely, Audi. The Germans, as expected, extended the Audi Loyalty Award 2017 program, now marking its end on March 31st. As a reminder, within the framework of this program, you can get a solid discount when you trade-in your car. Of course, there are also stipulated conditions: you can participate if your Audi is less than 5 years old and the new Audi you are purchasing is from 2016. The size of the discount depends on the specific model chosen: for example, when buying a Q7, you can save 150 thousand rubles, in the case of the A6 - from 230 to 250 thousand rubles, and buying the flagship A8 - all 450 thousand.
Audi
Discounts: 120,000 - 450,000 rubles
The trade-in special offer also remained on the site among active shares despite the fact that its end date is 28 February. Just in case, we recall that it implies an additional benefit when renting other cars: Audi aged 5 to 7 years or other brands, with the exception of Russian and Chinese made. In this case, you can save only slightly less: for example, 120 thousand on Q7, 200 thousand on A6 and 400 thousand on A8.
JAGUAR
Discounts: 238,000 - 555,000 rubles
Jaguar has scheduled the end of discount promotions, which started in 2017, on March 31. So, the “junior” XE sedan can be bought in March at a discount of up to 255 thousand rubles by handing over a car of any brand imported into the territory of the Russian Federation/Belarus/Kazakhstan by an official dealer and not older than 7 years old. For XF, the benefit can already be up to 422 thousand rubles, and for XJ - up to 555 thousand, however, in the latter case, you will have to trade-in Jaguar or Land Rover, otherwise the discount will be only 238 thousand. The F-Type coupe can be bought with a profit of up to 333 thousand rubles, and the new locomotive of sales, the F-Pace crossover, with savings of up to 428,000 rubles.
In addition to previous promotions, Jaguar has planned another interesting program - "Intellectual Capital". However, we will consider it in detail in a month, since it starts on April 1st.
LAND ROVER
Discounts: 415,000 - 985,000 rubles
Land Rover has updated its specials somewhat with the change of season. Until March 31, you can get a 7% discount on Land Rover Discovery Sport, range rover Evoque and Range Rover Sport. In ruble terms, the savings can amount to 450, 650 and 985 thousand rubles, respectively. You can take advantage of the offer subject to the delivery of "a car of any brand not older than 7 years, purchased from an official dealer in the territory of the Russian Federation / Kazakhstan / Belarus / Armenia."
Of course, the new one was not without a special promotional offer: the first hundred buyers of the model will receive five years (or 120,000 km) of maintenance as a gift. You can get an additional discount on the car itself by trading in your car: if it is a Jaguar or Land Rover no older than 7 years, then the savings will be up to 480 thousand, and if the car being rented is a different brand, then up to 415 thousand.
mercedes benz
Discounts: 65,000 - 350,000 rubles
Mercedes-Benz has not changed the conditions in its trade-in compensation calculator. Discounts still apply to the entire model range: for example, when buying an A-class, you can save 65-80 thousand (hereinafter, the discount depends on whether you rent a Mercedes or a car of another brand), when choosing a C-class - 100-115 thousand, when purchasing an E-class sedan - 150-175 thousand, and for the G- and S-class, the discount will be already 300-350 thousand. You can check the specific discount for a specific version of the model in the calculator.
bmw
Discounts: 20,000 - 500,000 rubles
The trade-in offer from BMW has also remained unchanged: it offers discounts for the entire model range, and their size depends on the car being handed over. The minimum savings is 20 thousand rubles when buying a 1 series hatchback, solid discount figures of 100-150 thousand appear for the 5 series and X5 and X6 crossovers, and the maximum benefit of half a million can be obtained by handing over your BMW 7 series, Mercedes-Benz S-Class or Audi A8 on account of the purchase of a new "seven" BMW.
Lexus
Discounts: 200,000 - 300,000 rubles
But Lexus discounts have changed somewhat. “Luxury weeks” are over, but now from March 1 to March 31 you can save 200 thousand rubles when buying an ES sedan and an NX crossover in a trade-in, and for the GX the discount will be even more - 300 thousand.
Infiniti
Discounts: up to 600,000 rubles
Infiniti extended discounts for crossovers QX50, QX70 and QX80. Throughout March, the compact 2016 QX50 can be purchased at a discount of up to 400 thousand rubles, and larger models with a benefit of up to 600 thousand.
Cadillac
Discounts: 200,000 - 500,000 rubles
Cadillac has updated its lineup specials since March 1st, and the discounts are still pretty solid. So, the XT5 crossover is offered with a benefit of up to 300 thousand rubles, and the CTS sedan - up to 350 thousand. In addition to these discounts, there are also trade-in promotions: XT5 can be bought for 400 thousand cheaper by handing over a car of any make, model and year of manufacture, and if it is another Cadillac, then the benefit will be up to 500 thousand. For the larger and more expensive Escalade, the discount is more modest: 200 and 300 thousand, respectively, and the “unique conditions” for purchasing the 2015 Escalade remain in force at least until the end of March.
Chevrolet
Discounts: 350,000 - 500,000 rubles
Discounts on Chevrolet Tahoe. Two offers still apply to it: the LT SUV of 2016 is offered at a discount of up to 350 thousand rubles, and the trade-in allows you to get a discount of up to 500 thousand by handing over your car with a capacity of more than 250 hp. or up to 400 thousand, if the power of your car does not reach this bar.
Jeep
Discounts: 50,000 - 560,000 rubles
The scattering of discounts on SUVs from Jeep has noticeably decreased. In March, you can get a discount under the trade-in program: 50 thousand for Renegade and Cherokee and 75 thousand for Grand Cherokee. A more tangible benefit is available to those who purchase Cherokee on credit: here Jeep promises benefits of up to 560 thousand rubles.
Middle segment
Having finished with the premium, go to middle segment and continue in the same order that was set before.
Chevrolet Niva
Discounts: 30,000 - 40,000 rubles
Discounts on Chevrolet Niva have been preserved, but maximum size benefits have declined. You can still get a discount of 30 thousand on the purchased SUV if it is issued on credit; a similar discount is provided when an old car is trade-in, and recycling involves a discount of 40,000. However, these proposals are not cumulative, and therefore minimally possible price acquired Niva will amount to 546 thousand rubles.
Citroen
Discounts: 70,000 - 340,000 rubles
discount Citroen program has a validity period from February 1 to March 31, and therefore we will calmly turn to the data from the previous material. The French brand offers solid discounts on the “pre-reform” C4 sedan: cars manufactured before August 2016 can be bought at a discount of 220,000 rubles. Moreover, another 120 thousand can be added to this amount, subject to delivery old car into a trade-in, lowering the base price tag almost to the level of 2014: up to 652 thousand rubles.
2016 releases are also offered at a discount, but not at 220, but only at 70 thousand rubles - but 120 thousand for a trade-in remain in force. For last year's C4 Picasso, the trade-in discount is 10 thousand more - 130 thousand, which, together with the "simple" discount of 70 thousand, gives a total benefit of 200. In the same way, you can "knock down" jumpy price Multispace for 170 thousand rubles, and Berlingo Multispace - for all 240 thousand, but for C4 Grand Picasso only a trade-in discount of the same 130,000 is available.
Peugeot
Discounts: 120,000 - 360,000 rubles
Exactly the same period of validity of discount campaigns is valid for the French from Peugeot. Here you can still get a 220 thousand fixed discount plus 120 for the trade-in program for the 408 sedan, "two for two hundred" for the 308 (total benefit - 400 thousand!) and 260 plus 100 for the 3008 crossover. Partner Tepee you can save up to 220 thousand rubles, and on Expert Tepee - up to 150 thousand.
Ford
Discounts: 40,000 - 280,000 rubles
Ford has launched a campaign to reduce prices for key models. So, Focus became cheaper by 80 thousand rubles, Mondeo and Explorer - by 100 thousand, and passenger versions of Transit - by all 150. It is doubly interesting that this discount can be summed up with other special offers credit markdowns. For Focus, trade-in and recycling give a benefit of 60 and 50 thousand, respectively, for Mondeo - 40 and 50 thousand, and for Explorer - 100 thousand each. Taking into account a significant discount for using credit instruments, the price tag of a well-equipped Focus, for example, can be lowered by almost 200 thousand rubles - very good.
EcoSport and Kuga crossovers were also affected by the discount offer. The first "lost" 50 thousand, to which you can add 50-60 thousand for recycling and trade-in and 35-50 for a loan. The second in the pre-styling version has a progressive list of discounts and depends on the configuration - you can save a total of 190 thousand, or you can save all 280. Of course, it does not boast of a discount “for no reason”, but it is also offered with a bonus of 100-125 thousand for trade- in and 50-75 thousand for a loan.
Concluding the conversation about Ford and new Kuga, it is worth mentioning another interesting promotion. Until the end of March, you can test drive this crossover and win a trip to Detroit. To do this, at the end of the test drive, you need to write a review of the car and publish it on social networks. The author of the "most competent and inspiring review" will receive a ticket to Detroit for two - that's happiness for an experienced graphomaniac.
Hyundai
Discounts: up to 50,000 rubles
Hyundai, as before, focuses on its Hyundai Start program in special offers. Recall: in essence, this is a typical leasing product. When buying a car, you agree in advance a fixed residual value at the end of payments (45% of the original cost of the car) and subtract it from the price of the car. Then drive it for several years, paying the rest, and at the end you choose one of three options - keep the car for yourself, paying the residual value agreed earlier, return the car to buy a new one, or simply return the car to the dealer, ending this “long-term rental”.
In March, however, Hyundai also has a direct discount: the 2016 Santa Fe crossover can be purchased for 50,000 less. Taking into account the price tag from 1,844 to 2,397 thousand rubles, the benefit, frankly, is small, but it should be enough for a set of winter tires.
Kia
Discounts: 30,000 - 150,000 rubles
Kia, as before, has a lot of special offers. Leasing and credit promotions, discounts on last year's cars and special prices - it's all there. For example, a 2016 Picanto can be purchased cheaper by 30 thousand, cee'd - by 40 thousand, and Sportage - by 50 thousand. By summing this discount with discounts for credit, leasing or trade-in, you can bring the total benefit to 60 thousand for cee'd, 125 thousand for Sportage and 150 thousand for Sorento Prime, but the offer for the budget Rio seems to be the most profitable, where you can save up to 140 thousand. Not the last role in this case is played by the program to support young professionals, which was not closed, but expanded, bringing the discount on Rio to 50 thousand. To participate in it, you need to be between the ages of 18 and 25 and a diploma from a Russian university issued in 2013-2017.
Mazda
Discounts: 40,000 - 95,000 rubles
Mazda has expanded the list of cars for which you can get a trade-in discount by adding Mazda 3 to it. When buying it, you can save 40-50 thousand (depending on the brand of the car being returned), when purchasing a Mazda 6 - 40-80 thousand, and in the case of the Mazda CX-5 - from 40 to 95 thousand. In addition, cars of 2016 are offered with a special package of services, which includes an installment plan for 12 months with an initial payment of 70%, a Mazda Service Plus service contract for the first three scheduled maintenance and comprehensive insurance under the Mazda Insurance Drive! for 1 year.
Mitsubishi
Mitsubishi simply extended the promotions that were in effect in February. Recall: 200 thousand discounts can be obtained when buying last year's Pajero Sport under the trade-in program, and in order to save up to 150 thousand on Outlander, you will have to buy it not only in trade-in, but also on credit. In addition, there are certain requirements for renting cars - do not forget to study them if you are interested in buying a Japanese SUV.
Nissan
Discounts: 20,000 - 170,000 rubles
Nissan continues its trade-in and scrappage rebate program. The size of the total benefit still depends on the model, but it should be noted that they have grown a little. For example, when buying Almera, you can save 20,000 rubles for "last year's TCP" and 80,000 for disposal or trade-in, and the trade-in itself gives another 20 thousand discount, bringing the total savings to 120 thousand. In the case of Qashqai and X-Trail, you can already keep 100 thousand for recycling or trade-in and add 40 thousand “simple” discounts and 30 thousand “trade-in” to them. As before, if you or your next of kin already own a Nissan, then you can earn extra money under the “In the Nissan Circle” program - the amount also varies depending on the model, starts from 20,000 rubles for Almera and is solid 100 thousand when buying Murano. Concluding the review of discounts from the Japanese, it is worth noting that dealers still have Patrol SUVs of the 2015 model year: according to the manufacturer's promises, you can save up to 585 thousand rubles on them.
However, Nissan has not stopped coming up with new ways to attract new audience: in addition to discounts, launched in March new program"Simple Rules". It is similar to the terms of leasing: the client makes the first payment of 20% of the cost of the car, then for three years he makes payments reduced relative to the standard loan, and at the end of this period he has a residual value of the car of 40%. They can be paid by taking the car to yourself, or you can not pay it, for example, by handing over the car for trade-in against a new one.
Renault
Discounts: 30,000 - 90,000 rubles
An attempt to go to the "Special Offers" section at the bottom of the page on the Renault website ends with a 404 error and a message that such a page was not found. This, however, does not mean that there are no offers: further search leads us to the same trade-in and recycling discounts. In both cases, the "compensation amount" is specified in detail according to the model - basically it is 30-50 thousand rubles, and only last year's all-wheel drive Duster can save 90 thousand.
Skoda
Discounts: -
discount Skoda programs came to an end with the winter, and now in March, the main benefit when buying a car can be option packages at special prices. These are offered for Rapid, Octavia and Yeti and help save on additional equipment.
Subaru
Discounts: 80,000 - 100,000 rubles
As in February, Subaru's list of models discounted under the trade-in program consists of two items: Forester 2016 and Outback 2016. For the first, the benefit is 80 thousand rubles - and you can get it only when buying cars with 2.5i-L and 2.0XT engines. For the second, the savings are a little more - 100 thousand, and there are fewer conditions, since there was only one motor. But in March, this is not the only direct benefit that you can get when buying a Subaru: you can also save 40 thousand rubles when you apply for a hull insurance policy for a 2016 Forester in the salon, and also get a 6% discount if you purchase last year’s Forester or Outback in leasing.
Suzuki
Discounts: 40,000 - 200,000 rubles
Suzuki's March promotions are good for those who buy a new car on credit, having traded in an old one. In this case, you can save up to 200 thousand on Vitara: 100 for trade-in, 40 for a loan and 40-60 thousand for nothing. The SX4 is not eligible for "unreasonable" discounts, but you can get a discount of 50 thousand for a trade-in and another 40 thousand for a loan.
Toyota
Discounts: up to 200,000 rubles
Toyota has changed discounts under programs for buying a car simultaneously in trade-in and on credit and with hull insurance under the Toyota Insurance program. In this case, the acquisition of Corolla will be simplified by 150 thousand rubles, and for RAV4, Camry and Land Cruiser 200 this amount will increase to 200 thousand. By the way, this program has one more important condition: it ends soon, on March 17th.
Volkswagen
Discounts: 30,000 - 770,000 rubles
Volkswagen also has a differentiated special offer under the trade-in program. Here, too, you can save the more, the more you buy a car. For example, if it is Polo, then the discount will be 40 thousand rubles (80 thousand for the Allstar version and 85 for the Life version), Tiguan of the previous generation - from 165 to 280 thousand, Jetta - from 95 to 195 thousand, Passat - 100 thousand (310 thousand for the Life version), and if you choose Touareg - then from 150 to 770 thousand.
Offers other than trade-in, featured in the February discount review, are still valid today. A discount coupon for 30,000 rubles for graduating from a driving school of a certain network participating in the promotion can be received until the end of June, so we will mention it in the materials for a long time to come. The second offer, Volkswagen GARANT, will also not end in the near future. Recall that its essence is similar to leasing and is similar to the Start from Hyundai program - only the amount of the final payment can be chosen by yourself, and not agree to a fixed 45%.
Budget segment
In probation budget segment, as we remember, we have Lada, UAZ, Datsun and Ravon, as well as Chinese brands.
Lada
Discounts: 4,400 - 110,000 rubles
Lada special offers concerning trade-in, recycling and discounts are valid from January 1 to March 31, and therefore they are exactly the same as a month ago. The Togliatti manufacturer offers a number of cumulative discounts for the entire model range. For example, the discount for a trade-in ranges from 20 to 60 thousand depending on the model, for recycling - a fixed 20 thousand, a discount for a loan to the Lada Finance program - another 20 thousand, and in addition, most models have additional discounts, the amount of which varies from subtle 4,400 to a much more tangible 20,700 rubles. Thus, the total cost station wagon Largus can be reduced by 36-39 thousand rubles, a 4X4 SUV - by 30-46 thousand, Granta - by 60-75 thousand, Kalina - by 70-80 thousand, and XRAY - by 90-110 thousand.
All of the above applies to cars with a 2016 PTS - copies with a "modern" PTS are also available at discounts, but their size is fixed at a slightly more modest mark. And Lada is not far behind Hyundai, Nissan, Volkswagen and others who offer a scheme with a fixed residual value after 3 years and the possibility of returning the car to the dealer with an exchange for a new one. The Buy Back scheme works for the Granta, Vesta and XRAY ranges: in all cases, it is offered to purchase a car with a deduction of 40% of its fixed residual value, payments within 3 years and subsequent delivery on account of the purchase of a new one.
Datsun
Discounts: -
On the Datsun website, the conditions for recycling promotions and trade-in have not been updated so far. Offers are still displayed, but the end of their terms is dated February - and therefore it is not clear whether the discounts will continue in March. Just in case, we recall that at the end of winter, cars in 2016 were discounted under these programs for 50-70 thousand, and cars in 2017 - for 30-50 thousand.
Ravon
Discounts: 10,000 - 30,000 rubles
Ravon still does not arrange sales for recycling and trade-in, but gives discounts on cars. True, they have changed somewhat compared to February: now the R2 hatchback can be bought for 439-519 thousand (and not 509 for the "top", as before). But the new Nexia has a “spring offer” similar to the “winter” offer - cars are offered for 449-569 thousand (here, only for the older configuration, the discount is not 30, but only 10 thousand).
UAZ
Discounts: 50,000 - 180,000 rubles
The UAZ discount program has improved compared to February. Now both trade-in and salvage reduce the prices of the Patriot and Pickup models by 90 thousand, although Hunter's trade-in is still less profitable, providing a discount of 75 thousand against the same 90 for salvage. In addition to discounts, the UAZ Assistance program, which offers round-the-clock free roadside assistance for all new cars that regularly and fully undergo maintenance at an official UAZ dealer, deserves regular mention.
Chery
Discounts: 15,000 - 220,000 rubles
The Chinese Chery on the official website offers somewhat conflicting information. For example, the Bonus 3 sedan on the pricing tab has a 15,000 discount on copies of 2014 and 2015, and when you open a document with special offers, you can see the absence of a 15,000 discount on two-year-old cars, but an additional benefit of 30,000 for buying on credit. The information on different tabs differs for both Tiggo FL and Tiggo 5, and given the lack of information on the validity of offers and the possibility of summing up discounts, it is better to get specific offers from your local Chery dealer. They should explain exactly whether it is possible to get a total discount of 150 thousand on Tiggo FL and 220 thousand on Tiggo 5.
Lifan
Discounts: 50,000 rubles
Lifan extended the program for March Trade-in Lifan". According to it, when buying a new X50, X60 or Solano II and at the same time putting a Lifan car into a trade-in, you can get a discount of 50 thousand rubles, and if you hand over a car of another brand, the discount will be 40 thousand.
Finally
As we expected, many manufacturers extended their February promotions for another month, leaving buyers the opportunity to take full advantage of great deals. However, there are enough changes in March, both positive and somewhat reducing the consumer benefit. Individual brands continue to bring new special offers to the thawing market, rightly hoping to attract additional attention. However, the backbone of the shares are and will be discounts for participation in recycling programs and trade-in. We will continue to monitor promotions and discounts and return to them in early April - spring may well give us a lot of interesting things.
