Ferrari are sports cars made by an Italian company for 70 years. Ferraris are examples of automotive art that have delighted luxury car enthusiasts since 1946. Ferraris have firmly established themselves in the garages of world leaders, including emperors and sheikhs, football player Lionel Messi and collector Pierre Bardinon. The brand was glorified by the "Red Baron" Michael Schumacher.
history of the company
The history of Ferrari began much earlier than the first car was created. Enzo Ferrari, racing driver and test driver, set up his production of Auto Avio Costruzioni under the wing of Alfa Romeo. The company produced spare parts for cars, and at first its owner did not dream of more.
But in 1946, the first car appeared under the name of its creator - the Ferrari 125. The car delighted with its powerful 12-cylinder aluminum engine. The novelty was a breakthrough in the production of cars and made it possible to realize the dreams of its creator about combining comfort and high speed.
A year later, new modifications of the unique engine appeared, its volume increased. Ferrari brought this figure to 1995 cm3. As a result, cars Ferrari already a year later, they managed to win the prestigious Targa Florio and Mille Miglia races, and the company's emblem - a horse rising on its hind legs, began to constantly appear at popular competitions. From the beginning of the 60s of the 20th century, the company began production of its legendary "American" series.
Later there were Ferrari Dino (1968) and Ferrari 308 (1975), Ferrari Mondial (1989) and Ferrari 599 GTB Fiorano (2006) latest model was produced until 2012 and currently remains one of the most popular models of the brand.
Ferrari today
Since 1989, Fiat has acquired the company, and new developments continue to amaze with their power, speed, beauty and comfort. Of the latest proposals of the company, it is worth paying attention to the Ferrari GTC4 LUSSO - a premium sports car. Each new model quickly finds its wealthy owners, and Ferrari reviews continue to create a legend in the world of cars.
Ferrari is a car for the rich and famous
Since 1946, the Ferrari brand has been admired by lovers of expensive cars. For each model, buyers are willing to lay out amounts comparable to a fortune. Today, the cost of a Ferrari car can be in the millions of dollars.
How much was paid for cars created in single copy, is not exactly known. Their current owners refuse to disclose this information. Of the known sums, the Ferrari 250 Testorossa of 1957, which left the auction for $12,000,000, and the Ferrari 250 GTO of the Gran Turismo series, paid $15,700,000 at the auction, deserve attention.
The price of serial luxury cars depends on the number of cars produced and their specifications. Ferrari California can be called affordable. This supercar can be purchased in Russia for almost 9 million rubles. Ferrari LaFerrari is priced almost 30 million rubles more expensive.
Ferrari supercars and sports cars are expensive, but each of them finds an owner willing to pay any amount for this luxury. For more details on each Ferrari car, see the Ferrari model cards below.)
Organization
The racing team called Scuderia Ferrari was founded by Enzo Ferrari in 1929. It began producing vehicles only in 1947.
Ferrari is currently owned by the Fiat Group. Chairman of the Board of Directors and President of the company CEO - Sergio Marchionne. The head office and production is located in the Italian city of Maranello, near Modena.
A little about Enzo Ferrari and his company
The famous Enzo Ferrari was born in 1898 in Modena. He recalled that from a very young age he was an avid fan of car racing and fast cars. After World War I ended, he joined the CMN sports team. In 1920 he worked for Alfa Romeo. The period of service in the Italian concern played a significant role in the professional growth of the guy, although he worked there as a simple test driver. Later, Enzo assembled his own team (it was called the Scuderia Ferrari). The main activity of the group was the improvement of the developments of Alfa Romeo, which were used in racing. As an emblem, a picture of a rearing horse was used. Ferrari served here until 1938. After 2 years, he created his own company "Avio Construction".
Initially, the company was engaged in the manufacture of metal machines. Then Enzo developed his first car model - "815" - but did not give her his name, since the designer signed a contract when he was fired from Alfa Romeo. According to its provisions, the designer could not produce cars for 4 years. Therefore, then no one knew about the development of Ferrari. Pictured is Enzo Ferrari. At the same time, in 1940, Rangoni and Askari drove it in the Mille Miglia. However, they never made it to the finish line. After the outbreak of the war, Enzo moved his company to the small town of Maranello. After the end of the war, the company suffered several air raids. In 1946 the plant was reconstructed. Then came the release racing cars. This date is considered the moment of the official appearance of the concern "Ferrari".
Ferrari flourished in the 60s under Forghieri's magical engineering talent. Models like the Dino became classic hits almost instantly, boosting sales dramatically. The steady cash flow allowed the Ferrari team to delve into the research and development of the engine, which eventually culminated in the subsequent release of the 250 P.
In the mid-60s, Ferrari took a backseat to the Ford GT Mark 2, which abruptly ended the Scuderia's Le Mans winning streak. After the successful exit from the FIA bill banning all cars above 3000 hp from entering LeMans. and being forced to suspend the design of the 312 R, Ferrari meets a new rival. The threat came from Porsche, which dominated racing in the early 70s, leaving Ferrari only dreams of a title.
Later, however, Ferrari returned to the public with the 312PB. In 1973, Ferrari retired from sports racing and focused entirely on F1. After a life of failure and victory, Enzo Ferrari died at 90. His passing put an end to the myth of Ferrari, and it also helped boost sales and overall brand values.
After the departure of the founding father
It is said that with the death of Enzo Anselmo Ferrari in 1988 (and he lived for a long 90 years), the radiance of the Ferrari star faded. Back in critical times for the company, Enzo sold 40% of his shares to Fiat, with the condition that another 50% be transferred after his death. He left 10% of the shares to his son, Piero Lardi Ferrari, who is still vice president of the company. Also, in 2014, Fiat completely bought out the American Chrysler and Fiat Chrysler Automobiles is currently listed on the New York Stock Exchange under the ticker FCAU. As of October 2015 year Fiat separates Ferrari and the latter enters the New York Stock Exchange.
Ferrari went public on October 21, 2015 and raised $893 million. The company's market capitalization was $9.8 billion. According to the Financial Times, the value of one share at the end of the day was $60. Top managers of the company claim that thanks to the IPO, the company will not only pay off debts, but also increase sales.
Not only racing cars
This multi-billion dollar company is mainly engaged in the production of racing cars, but there are other brands in its concern, trade marks who work in other directions. 30 stores around the world (don't forget about online shopping), bring in an additional $1.5 billion annually thanks to the desire of people to buy everything related to Ferrari.
Major Shareholders
After the business reorganization, which was completed in early 2016, the largest shareholders of Ferrari N.V. steel: the company Exor S.p.A., which owns 24% of the total volume of issued shares and the son of Enzo Ferrari - Piero Ferrari, who owns 10% of all issued shares. Other holders own the rest - 66% of the shares.
Dividends
Ferrari has been paying dividends since 2016. Dividend payments were calculated on the basis of income received by the issuer based on the results of recent years. The return on payments amounted to approximately 0.8% of the market value of shares on the stock exchange. According to experts, the presence of annual dividends leads to the fact that the value of Ferrari shares is gradually growing. Dividend payments make the paper of the Italian issuer an attractive asset for those investors who would like to periodically receive funds for their investments and at the same time not sell the shares in the portfolio. In particular, due to the fact that the quotes of Ferrari N.V. grow and pay dividends, its shares are in good demand among pension funds, as well as organizations related to the field of collective investment.
Predictions for Ferrari stock
For the most part, financial market specialists consider Ferrari securities more of a luxury item than promising assets. car company. In the 2000s, it was fashionable in Russia during a business conversation to mention your share (albeit a small one) in Gazprom or Sberbank. Today, you will not surprise anyone with Gazprom shares, and the trend has gradually shifted towards foreign assets and global famous brands. Having Ferrari shares in a brokerage account will certainly add prestige to any businessman.
Initial excitement around valuable papers Ferrari was shaped by the high cost and fame of the brand. History knows many examples when the inflated prices of high-profile and popular corporations "fell to the ground" by harsh financial reality, which dictates its own rules.
Company outlook
In the near future, the Italian automaker plans to increase the volume of cars produced. This will increase revenue, profit and improve other financial indicators of the company, which may push up the price of its securities. In particular, earlier there was a limitation on production equal to 7 thousand cars per year. The company's management is going to increase annual production to 9,000 cars in the future.
According to analysts, the increase in the volume of issuance can increase the profit per share of this Italian issuer. All this may lead to the fact that the dynamics of the shares of the Italian company will increase. To date, approximately 70% of the issuer's revenue is provided by the sale of vehicles and spare parts for them.
There are also plans to begin production under the Ferrari brand of a new model belonging to the SUV class. New all-wheel drive vehicle able to attract the attention of a large number of potential buyers. Carefully conducted analytics allowed experts to suggest that future SUV equipped with a hybrid power plant With gasoline ICE, will bring big profit, in terms of a unit of production, than previously produced models of machines.
To date, Ferrari N.V. Approximately 15% of all revenue is provided by previously signed sponsorship agreements that relate to advertising on cars participating in Formula 1 competitions. The existing forecast allows us to conclude that the value of such advertising will increase, which will help the company increase the income received from this type of activity.
Development of creativity at Ferrari
Conversation with Mario Almondo, Technical Director of Ferrari
Ferrari is famous for its luxury cars. But few people know how creatively they treat creativity here. Mario Almondo, director of human resources at Ferrari, spoke about how Ferrari inspires employees in an interview with the HBR editor.
All companies invest in various kinds of training programs for their employees. What is Ferrari doing in this direction?
Four years ago, we launched the Formula Uomo program: we create architecturally friendly and sustainable workplaces and conduct unusual activities, including those related to health. And we don't do philanthropy at all. We are looking for a way to link employee well-being and personal growth with company performance. Let's say any staff member who wants to improve their English can take a class before work " [email protected]". Someone prefers to study at lunchtime (" [email protected]”) or in the afternoon (“ [email protected]"). For admirers of German we have a program "Deutsche Party". These are free courses and are open to everyone. You can sign up for them on our internal corporate website.
How do you develop the creativity of employees?
There is no special technique. But it is possible to create conditions conducive to the emancipation of creativity. We regularly have meetings (six in a row) with people of art - this program is called "Creative Club". We organize it several times a year, we believe that it excites people, makes their creative vein beat faster, spurs their imagination. And at three more master classes (six to eight lessons each), these people teach our employees the basics of their skills. Artists, sculptors, a jazzman, a writer, a radio host, a photographer, a cook, an actor, a conductor and many others have already visited us. The purpose of such classes is to show our employees how creative ideas are born and embodied.
Cars
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23.02.14 14:19
Today, not only every man dreams of becoming the owner of a Ferrari car, but also any woman will not refuse the pleasure of having a car of this class at her disposal. Ferrari has long been a symbol of speed, safety, reliability and quality. The Italian concern has long history formation, during which there were also difficult years, however, the wise management of the company made it possible to maintain this legendary brand, which today is considered the perfection of the automotive industry.
Brief history of Ferrari
Founding of Ferrari
In 1939, a company called "Auto Avio Costruzioni" appeared. Its main founder was Enzo Ferrari, a well-known test driver who worked for Alfa Romeo.
Ferrari ran a company whose main task was to produce all kinds of equipment for cars. The racer even entered into a partnership agreement with Alfa Romeo, as a result of which all cars produced had the logo of this brand.
The first Ferrari cars
The first vehicle to bear the Ferrari name was produced in 1946. It was the original Ferrari 125. The car was equipped with a 12-cylinder engine. Enzo Ferrari emphasized that his cars could develop incredible speed, but at the same time, be comfortable on daily trips. The same principle is used by the company today.
At the same time, the logo for new brand cars. The logo featured an image of a galloping stallion on a yellow background.
1950s-1970s
By the 50s of the XX century, there were already several Ferrari models that were distinguished by a large engine capacity, as well as a beautiful and comfortable interior.
Saw the light in 1951 exclusive model 340 America, whose engine held 4.1 liters. Two years later this model was improved and received a different name - 375 America.
In subsequent years, the company continued to produce quality cars, which were very popular among connoisseurs of cars. So, there was a Ferrari 250 GT California, 410 Super America and many other models.
In 1968, the Italian concern presents to the public the premiere 365GTB / 4, which is capable of speeds of 282 km / h. For that period of time, this is the most fast car in the world.
The company gains worldwide fame, continuing to win the love of motorists from all over the world. Cars Ferrari brands participate in various races, winning more and more awards every year.
present tense
At the Paris Motor Show Italian company represents the most powerful production car throughout Europe. Such is considered special model Ferrari Enzo, named after the founder of the concern, Enzo Ferrari. It is to this person that the company owes its world fame and advanced design school. The maximum speed of the novelty reaches 350 km / h, and up to 100 km / h the car can accelerate in just 3.5 seconds.
Currently, Ferrari is a concern that produces some of the most expensive and beautiful cars in the world. Each Ferrari model is a legend that will live forever.
Enzo Ferrari - wise genius
It is worth noting that Enzo developed his offspring, the Ferrari concern, as best he could. At a critical time for the company, he managed to find the most optimal way out - to sell 40% of the shares to Fiat, and also to give the remaining 50%, which belongs to him personally, after his death.
This saved the company from bankruptcy and preserved Ferrari's sole brand, which remains unrivaled in the automotive world to this day.
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70 years ago, on March 12, 1947, Enzo Ferrari got behind the wheel of the first car named after him. It was a 125 S.
Several decades later, Ferrari NV is known as a global luxury brand. Last year alone, their profits amounted to more than $3.1 billion. Cars such as the 812 Superfast, GTC4 Lusso, 488 GTB, Spider, California, LaFerrari or F12 cost hundreds of thousands of dollars; power - more than 600 liters. With.
But not all Ferraris that roll off the assembly line today become part of the cult. Difficult to compete with racing legend 250 GTO or become an immortal part of pop culture like the Ferrari Daytona Spider and Ferrari Testarossa that everyone remembers from computer game Miami Vice. Fans of the brand still dream of the 1984 Ferrari GTOs and Ferrari 348 GTBs of the early 1990s, not to mention everyone's favorite Dinos or incredible Enzos. Let's go through the brightest pages of Ferrari history.
Enzo Ferrari
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Enzo Ferrari drove the first Ferrari model - 125 S - on March 12, 1947. He drove it through the streets of the Italian town of Maranello. Thus began the history of the company, which glorified Italian style throughout the world.
Ferrari was the founder of the Scuderia Ferrari Grand Prix racing team. The Ferrari brand first took part in Formula 1 in 1950 and won its first victory in 1951, so the subsequent success of the company was no surprise to anyone. Enzo Ferrari died on August 14, 1988 in Maranello. He was 90 years old.
Father of all Ferraris
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A 125 S with a 12-cylinder engine raced in Piacenza in 1947. In the same year, she won the Grand Prix of Rome, developing average speed 88 km / h at a distance of 136 km.
In 2015, the Ferrari NV was listed on the New York Stock Exchange (NYSE: RACE). During 2017, events dedicated to the company's 70th anniversary will be held in more than 60 countries. The symbol of the events is the familiar emblem with a galloping horse, the theme is "Movement on emotions".
Italian rocket
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Ferrari Thomassima - the most rare model. Only three such cars were produced: Thomassima I was destroyed during a flood, Thomassima III is in the Ferrari Museum in Modena (Italy). The photo shows Thomassima II, which is privately owned in northern California. It entered service in 1966 as a tribute to the Ferrari 330 P4.
It is known that Maserati developers made a great contribution to the creation of this model. The car was built by engineers from both companies, as Ferrari lead designer Tom Mead previously worked in Maserati's racing car division.
status symbol
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British comedian Peter Sellers and his wife, Swedish actress Britt Ackland, inspect a 400 hp Ferrari 500 Superfast in October 1965. Sellers had just bought the car for £11,500 at the Earl's Court Motor Show in London.
Ferrari produced the Superfast series from 1964 to 1966 and plans to revive it in 2017. In the first series there were only 25 cars, in the second - 12. Most of them were bought by members royal families, dignitaries and Hollywood stars.
Ferrari legend
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Laferrari Aperta is a model limited edition dedicated to the 70th anniversary. Thanks to the V12 engine, electric drive and KERS technology, the car's power reaches 949 hp. With.
This model embodies Ferrari's core values of technology, performance, style and exclusivity and is considered one of the most desirable cars on the planet. This is a photo from Paris Motor Show in 2016; The entire line is currently sold out.
A little bit of rock
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Who poses at Tara drummer Keith Moon and his daughter Amanda at their home in Chertsey, Surrey. This photo was taken in October 1972 and shows some of Moon's cars, such as a damaged Ferrari Dino.
The name "Dino" meant any Ferrari sports car with rear wheel drive, which had less than 12 cylinders under the hood and was produced between 1968 and 1976.
Although the introduction of Dino was primarily an attempt to launch less expensive cars, the model has gained immense fame among fans of the brand. Under ideal conditions, the car could compete with the Porsche 911. The car itself is named after son of Enzo Ferrari, Dino, who died at the age of 24.
Dino 246 became the first model of relatively mass production at Ferrari - in total, approximately 3.5 thousand cars were produced.
Luxury living in Monaco
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In this photo from the Monaco Grand Prix, Tony Brooks drives the #50 Ferrari Dino 246 on the streets of Monte Carlo in May 1959. Dino models such as the 2.4-liter Dino 246 with 195 hp. With. produced in the form of a GT coupe with a fixed top.
After 1971, the Spyder GTS model appeared on their basis. Brooks, British motor racing champion. He participated in 39 Formula 1 world championships, where he won a prize 10 times - of which he was the winner six times. In addition, he has played for Vanwall and Aston Martin.
show stars
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Participants and judges around the Ferrari 330 P4 Drogo Spyder 1966 at the Concours d "Elegance auction in Pebble Beach, California, on August 21, 2016. This Ferrari model was among the most popular among collectors who spent about 370 million at the vintage car auction in a week dollars, with more than 3 million of this amount accounted for by two car LaFerrari.
Of the top 10 deals predicted for Pebble auctions this year, half could be the Ferrari 250, which remains one of the most popular models.
In May 2012, the 1962 Ferrari 250 GTO became the most expensive car in history: American telecommunications tycoon Craig McCaw bought it for $38.1 million.
Ferrari-four
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Ferrari FF 2011 at the Sydney Auto Show. This is the first four-seat car with all-wheel drive in recent Ferrari history. Stylish car in the hatchback body is equipped with a 12-cylinder engine and a seven-speed gearbox with double clutch. There's plenty of room for four adults in the cabin, and a spacious (by Ferrari standards) trunk in the rear.
starting price model is 300 thousand dollars; in the first year of production, only 800 cars were produced. Ferrari has since introduced several variations on the same theme, including the striking fast ferrari The GTC4 Lusso is sleeker and even more aggressive on the road.
Racing ups and downs
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Giancarlo Baghetti and Mario Casoni's Ferrari Dino 166P racing car (photo taken in June 1965) featured an unusual fastback roof but lasted only two laps during the 24 Hours of Le Mans in France before being discontinued due to problems with engine.
A year earlier, John Serties became the world champion of Formula 1 in the Ferrari 158 F1, so the failure seriously disappointed the fans. But just two years later, three Ferraris (two 330 P4s and a 412 P) were in the top three in an endurance race in Daytona, Florida.
Chasing greatness
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A Formula 1 racing Ferrari completes a lap at a test track in Barcelona, early 2017. In February, Ferrari unveiled a new racing car that will compete against Mercedes-Benz Daimler AG in the 2017 Formula 1 Championship.
The last time the Scuderia Ferrari team won the Constructors' Championship was almost 10 years ago, in 2008, and last year they failed to win a single race, so the Italians say: "There can be no more excuses for us."
New car The SF70-H was unveiled at the Fiorano test track in Italy, where it was tested by drivers Sebastian Vettel and Kimi Raikkonen in preparation for the new Formula 1 season.
The same red
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A certain shade of red is strongly associated with racing models Ferrari. Rosso Corsa has always been the traditional color of the racing cars of the Italian teams, including Alfa Romeo Automobiles Spa and Maserati.
Now most racing cars are covered with sponsor emblems and badges, so the tradition is no longer as visible. And yet, Ferrari is noticeably more attached to red than most, especially in their production models. 80% of all Ferraris on sale are red.
Celebrate the good times
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The 2011 Ferrari 550 Barchetta by Pininfarina was created to celebrate the 70th anniversary of the Pininfarina design house. The Barchetta was originally an open, lightweight, two-seater sports car built for racing.
This stock car was equipped with a front 12-cylinder engine with 478 hp. With., six-speed gearbox gear and developed top speed 320 km/h In addition, it had a removable top, notorious for installation difficulties, which was also not recommended for use at speeds above 110 km / h. In total, only 448 of these cars were produced.
In 2015, Ferrari went public with an IPO and was then valued at nearly $10 billion. Two years later, the brand's value has almost doubled - now it is $ 21 billion. Now Ferrari is considered one of the most expensive and recognizable brands in the world, and its prancing horse logo has become a symbol of sexuality, money and luxurious living. We recall the 70-year history of the company - from the creation of racing cars to the sale of licenses for the production of branded clothing and jewelry.
In 1908, ten-year-old Enzo Ferrari first saw a racing car and immediately fell in love with it. The First World War, and young Enzo went to serve in Italian army. After the war, Enzo found it difficult to find work in the auto industry. He applied for a resume with Fiat but was denied a job due to the oversupply of unemployed war veterans. Enzo ended up working for a small car manufacturing company.
In the early 1920s, Enzo got a job as a race car driver for Alfa Romeo. His colleague was the legendary professional racer Tazio Nuvolari.
In 1929, Enzo opened the Scuderia Ferrari, or Team Ferrari. In fact, it was not a full-fledged company, but simply a community of drivers who drove their racing cars.
Basically, Alfa Romeo cars were used in the community. By 1933, Scuderia Ferrari had become Alfa's racing division.
In 1937, Enzo closed the Scuderia Ferrari and became director of the Alfa Corse racing division at the Alfa Romeo factory. But he was not happy with this position, and later he left it.
In 1939, a week after he left, Enzo opened the start-up Auto Avio Costruzioni. AAC 815 was the first car that his company assembled independently.
In 1940, the Ferrari start-up assembled two AAC 815 cars. Enzo could not produce them under his own name due to a non-compete agreement with his previous employers. This agreement banned Ferrari from using its name in racing and racing cars for at least four years.
The outbreak of World War II forced Ferrari to wind down the business, but after it ended, the startup quickly returned to service. In 1945 the company introduced new engine V12, which has become one of Ferrari's iconic products.
In 1947, Ferrari released the 125. By that time, the agreement with Alfa had just expired, and this car became the first car under the Ferrari name.
In the late 1940s, Italian-born American racing driver Luigi Chinetti approached Ferrari with a request to produce sports cars for the consumer market.
Ferrari hesitated because, basically, his company built cars for racing. Only occasionally did the startup sell sports cars to private owners. Chinetti started racing and winning Ferrari cars.
By the early 1950s, Luigi Chinetti had agreed to mass production sports cars. He became the first Ferrari dealer in the US. The company's first showroom opened in Manhattan, then moved to Connecticut.
Photo: Flickr/Stephen Hennessey
Ferrari cars have proved successful in the American market - and it remains the most attractive for them to this day. Soon there were legendary cars like California Spider....
By the 1960s, Ferrari cars had shown their superiority both on and off the race track.
In 1963 CEO Ford Henry Ford II decided to buy the Ferrari business. The deal fell through when Enzo learned that in order to race, Ferrari would have to ask for money from the Americans at Ford.
Frustrated by the failure, Ford decided to teach Enzo's team a lesson on the track - in the 24-hour Le Mans race.
Prior to this, the Ferrari team has consistently won this race. Between 1960-1965, she won six times in a row.
In 1966, Ford prepared a rival to Ferrari cars - the legendary Ford GT40.
The GT40 took a landslide victory in the races and dislodged Ferrari from the perennial leader.
After that, Ford won four years in a row.
In 1969, Enzo realized that his company needed additional resources to survive. He sold 50% of his business to Fiat, the company that once denied him a job.
Enzo Ferrari passed away in 1988 at the age of 90. Before his death, he released special car for the company's 40th anniversary.
This is what the legendary F40 looked like.
After the death of Enzo Ferrari, Luca di Montezemolo became president and then chairman of the board of directors. Under his leadership, Ferrari has grown into a global luxury brand.
Now the company sells supercars for hundreds of thousands of dollars.
The cost of hypercars reaches millions.
Ferrari also licenses the production of various products - from clothing to jewelry - under the brand name.
There is even a Ferrari amusement park.
Ferrari continues to dominate the racing industry. Its Formula One team is still called Scuderia Ferrari. Since Enzo's death, she has won the World Championship eight times.
After the release of the IPO, Ferrari finally turned from a racing startup into a multibillion-dollar global brand. However, its stock code RACE still reminds of the company's origins.
