For its 70th anniversary, Ferrari released a car with the immodest name 812 Superfast, but the Italians have something to confirm it. It is enough to open the long hood and see there the atmospheric V12 with a volume of 6.5 liters. He produces a very impressive Herd - 800 "horses" - and accelerates a rear-wheel drive supercar with a seven-speed F1 DCT robot in 2.9 seconds to hundreds, and after another 6 seconds it reaches 200!
The maximum speed is 340 km / h, and active aerodynamic elements improving flow. Among other interesting solutions - rotary rear axle and electric power steering (a first for a Ferrari!), trained to give "tips" to the driver in critical situations. Maranello does not yet name how much this miracle costs, but for its predecessor, the F12Berlinetta, it was necessary to pay at least 20 million rubles.
2 Rolls-Royce Ghost Elegance
The updated Rolls-Royce Ghost sedan has been produced since 2014 and has become familiar among lovers of automotive luxury. But there was something bright at the Rolls-Royce booth in Geneva - an Elegance version based on the long-wheelbase Ghost. It was created by order of a private collector and is distinguished by ... real diamonds on the back!
Rolls-Royce Bespoke's customization department has risen to the challenge. For the stardust effect, 1,000 diamonds had to be ground and, of course, all the painstaking work was done by hand. It took two months to select the stones, and then the process of painting and polishing took a few more days. How much such coverage costs, the British do not disclose, modestly calling it the most expensive in the history of the brand.
3.SCG003S
Behind this strange name, which stands for Scuderia Cameron Glickenhaus 003 Stradale, lies a fantastically fast coupe. Its prototype has already been shown, but a small-scale version debuted in Geneva. Behind the cockpit is a turbocharged V8 (4.4 l) with a capacity of 800 “horses” and a seven-speed robot. It seems to be a little, but well-thought-out aerodynamics allows it to accelerate to 350 km / h. And at a speed of 250 km / h, the body “generates” 700 kg downforce, so the SGC003S can handle corners with g-forces up to 2g!
The company is confident that SGC003S will be able to set a record among road cars on the Nürburgring Nordschleife and complete the lap in 6 minutes 30 seconds. That's 22 seconds faster than the acclaimed 640-horsepower Lamborghini Huracan Performante coupe - a serious claim! However, you can try it yourself. But first you have to pay 2 million euros for the car.
Pagani has unveiled in Geneva the long-awaited open version of the Huayra supercar - perhaps one of the most advanced roadsters in the world. This is not just a Huayra with the roof removed - the car was created from scratch, and the body turned out to be not only 80 kg lighter than that of the coupe, but also ... tougher! At the heart of the Pagani is a monocoque made of carbon fiber and aluminum, which is covered with lightweight panels (also made of carbon fiber). As a result, Huayra Roadster weighs only 1280 kg. And this is with a turbocharged V12 with a volume of 6 liters!
The engine is located behind luxurious seats and produces an impressive 764 hp. and 1000 Nm of torque. dynamic characteristics Pagani has yet to announce a roadster, but the car should definitely be no slower than the coupe, which accelerates to hundreds in 3.3 seconds and can reach 360 km/h. Pagani will make only 100 cars for 2.3 million euros. And they are all sold out! So you will have to catch them at auctions ...
In the list of cars that the richest people on the planet move, there are practically no high-profile brands associated with wealth and luxury.
More often when choosing personal car billionaires are guided either by purely utilitarian considerations or, conversely, by purely idealistic ones.
Bill Gates III 1st on the Forbes Billionaire List
Personal net worth - $50 billion
Cars: Porsche 911 convertible, 1991; Porsche 959 coupe, 1988
The founder of Microsoft and the richest man in the world, Bill Gates, is content with two modest Porsches. Convertible 1991 release Porsche 911 Gates could well change, especially since the company created in 2005 updated version this Porsche 997 model.
If the Porsche 911 is more of an ordinary car that can be found in the garage of any wealthy American who has experienced a midlife crisis, then second Porsche Gates model 959 is really rare car with its history. A total of 230 such machines were produced. Moreover, in the USA, this Porsche model quickly fell under the ban due to inconsistencies environmental standards and poor safety performance.
Back to american roads The Porsche 959 was only able to after a special federal law signed by Bill Clinton. Rumor has it that Bill Gates and Paul Allen specifically designed computer program, which proved the safety of this car, thanks to which the permitting law was passed. It is quite possible that talented programmers made several mistakes in the program.
Warren Buffett 2nd on the Forbes Billionaire List
Personal net worth - $42 billion
Vehicle: 2001 Lincoln Towncar Signature Series
It is difficult to say why the most successful and stingy investor in the world, Warren Buffett, chose this particular car. Buffett could very well buy himself something like a Ford Crown Victoria and save a couple of thousand dollars more. But, apparently, for the sake of the comfort of wide seats Lincoln Buffett is ready to go to reasonable expenses. Get to know Warren Buffett's Lincoln Towncar dense stream cars on Wall Street can be identified by the license plate "THRIFTY", which translates as "prudent".
Ingvar Kamprad 4th on the Forbes Billionaire List
Personal net worth - $28 billion
Car: Volvo 240 GL, 1993
The founder of IKEA, the richest man in Sweden, does not want to break away from the people on whom he earns his billions. Although he has a 13-year-old Volvo 240 GL in his garage, he rarely drives it. He usually gets to work by bus.
Incidentally, in more long journeys Ingvar Kamprad is just as austere: he flies economy class and stays in cheap hotels. Kamprad clearly follows the commandments that he himself invented and published in his book "The Precepts of a Furniture Seller". "IKEA people don't drive conspicuous cars or stay in luxury hotels." It seems that Kamprad takes his ideology seriously, at least in public.
Paul Allen 6th on the Forbes Billionaire List
Personal net worth - $22 billion
Cars: Porsche 959 coupe, 1988; Mazda B-Series pickup, 1988
The man who founded Microsoft with Bill Gates prefers to spend time at sea on his 125-meter Octopus. But, when earthly affairs still force Allen to return, then by land he moves in one of his two cars, which are waiting for him on different sides Atlantic.
Allen took the Porsche 959 to Europe because, unlike Bill Gates, he did not wait for Clinton to allow these cars to be driven in the United States. For the house, Paul Allen, offended by America, bought japanese car- Mazda B-Series pickup truck.
Al-Waleed ibn Talal ibn Abdulaziz as-Saud 8th on the Forbes Billionaire List
Personal wealth: $20 billion
Cars: Infiniti FX45, Hummer H1, Volvo XC90, Rolls-Royce Phantom, Daewoo Matiz
The nephew of the king of Saudi Arabia, Prince Alwaleed, has been accustomed to the most the best cars, which, by the way, he treats very carefully, unlike money. Every new car, he buys two copies - he drives one himself, and the second one he buys for protection. The only two pieces that look a little strange in the collection of Prince Alwaleed are two Daewoo car matiz. In fact, everything is very simple - the prince owns a significant stake in Daewoo.
Michael Dell 12th on the Forbes list of billionaires
Personal net worth - $17.1 billion
Cars: Porsche Boxster, 2004; Hummer H2 2005
The king of personal computers, Michael Dell, showed an interest in technology from a very young age. At 15, he broke his dad's brand new Apple II just to see if he could fix it. Managed. Later, at the age of 19, Dell had already founded his own personal computer company.
Dell Computer became the most successful computer company in the world, which allowed its founder to buy a couple of good cars. In Texas, where Dell built a $10 million mansion, rain is rare, so Dell drives around in an open Porsche Boxster most of the time. In bad weather, Dell drives a Hummer H2.
Lawrence Allison 15th on the Forbes list of billionaires
Personal net worth - $16 billion
Cars: Bentley Flying Spur, 2006; Bentley Continental GT
The president and one of the founders of Oracle, Larry Alison, unlike other fellow billionaires, is not shy about luxury. Being an avid traveler, in each of the three elements, he certainly wants to be noticeable. By air, he travels on a jet MiG, Ellison goes to sea on one of the world's largest 138-meter yacht Rising Sun, and on land moves exclusively on Bentley cars. Machines of this british brand provide Ellison the same pleasure whether he is driving or riding as a passenger.
Jim Walton 17th on the Forbes list of billionaires
Personal net worth - $15.9 billion
Cars: Dodge Dakota pickup, 2002; Acura Integra, 2000; 1998 Mitsubishi Montero Sport; 1999 Chevrolet Silverado pickup; 1959 Cadillac
The youngest son of Sam Walton, the founder of the Wal-Mart supermarket chain, began his career in his father's stores: he swept the floor and arranged the goods on the shelves. Today, he is dealing with more serious matters in the family empire, and he does not have time to choose a luxury car. So for Walton, a car is really just a means of transportation. And he apparently keeps a 1959 Cadillac as his first car.
Alice Walton 20th on the Forbes list of billionaires
Personal net worth - $15.7 billion
Car: Ford F-150 King Ranch, 2006
Another member of the Walton clan, the daughter of Wal-Mart founder Alice Walton has an uneasy relationship with cars. In 1989, while driving her Porsche, she hit a 50-year-old woman who later died from her injuries. Another 9 years later, Alice was fined almost a thousand dollars for drunk driving. Now Alice Walton lives on her ranch in Texas, where she moves around in a powerful Ford F-150 King Ranch pickup truck.
Stephen Ballmer 24th on the Forbes list of billionaires
Personal net worth - $13.6 billion
Car: Lincoln Continental, 1981
Another Microsoft billionaire, Steven Ballmer was born in the most "automobile" city in the US - Detroit. His father worked as a manager for Ford plant. However, Ballmer did not inherit much love for cars. He still drives a 1981 Lincoln Continental. Although this car will be better than Warren Buffett's Lincoln Town Car, the Continental is certainly not a Ferrari.
But to Ballmer bright cars for nothing, his insane temperament already makes him the most visible person in any place where he appears. It is known that during one of the Microsoft presentations in Japan, Ballmer shouted “Windows, Windows, Windows” for several hours, after which he had to undergo emergency vocal cord surgery.
You've probably heard the notion that the rich get richer and the poor get poorer. In fact, as analysts say, this is true. It is currently estimated that there are only 211,275 people worldwide (dollar millionaires) who can consider themselves ultra-rich, with a financial net worth between $20 million and $100 million. For example, according to the generally accepted world standard, a person with a fortune of 4 to 20 million dollars is simply considered rich. All these people together own a fortune of approximately 44.9 trillion US dollars. That is why automakers believe that the market for expensive, exclusive and luxurious cars will grow and develop at a faster pace than the market for traditional low-cost cars.
According to some estimates, by 2019 the number of dollar millionaires will be 250,000 people. The total value of their fortune will be almost 60 trillion dollars. This is very a large number of people with a lot of money.
What does this mean for the automotive industry?
This means that many automotive companies will develop new luxury cars offering them to millionaires. That is, in other words car brands will be forced to push their top and flagship models, which lead the entire model range of companies, into the background, introducing new, more luxurious models.
That's why . New models under this name should appear this year in the global car market. It is not simple . This is a model based on this class, but intended for dollar millionaires.
Some experts still really doubt how they can compete with such luxury cars as those that they loved so much the richest people planets. But, according to the management of the German company, the new model has a chance to become popular, even taking into account fierce competition, since millionaires appreciate the Mercedes brand for its manufacturability, quality and reliability.
In fact, Maybach's potential is great. There are plenty of buyers for this car. Mercedes' biggest target market is China, where affluent buyers prefer to buy Western brands of cars because they better meet the idea of luxury, safety, and maximum comfort.
Moreover, the S-class is popular all over the world. This is a recognizable model. Therefore, in more luxury performance and under a different name should attract those buyers who did not buy the S-class, since their status did not allow them to do so.
Calculations show that up to 60 percent of Maybach-Mercedes will be sold in China. 10 percent in other Asian countries (total 70 percent of the Asian market). Next on Mercedes' plans is Russia, where 16 percent of Maybach will be sold. It is noteworthy that only after our country, the United States will be in fourth place in terms of sales (10 percent of sales). According to Mercedes analysts, 5 percent of the total will be sold in the Middle East. Least of all Mercedes expects to sell in Europe. According to preliminary estimates, the share of Maybach sales in the European Union will not exceed 2 percent.
To restore the Maybach brand Mercedes-Benz did a great job, and not just upgraded the existing S-Class model. The task is to create unique points of sale for an expensive brand in many countries. These will be not just branded points of sale, but unique points of service for important and wealthy people.
In general, the calculation is simple. Maybach car dealerships should attract wealthy people with their exclusivity. You think that the company is doing this in vain. But do not forget that Mercedes has another model that will also be sold in such VIP points of sale.
If everything is done correctly and Mercedes guessed the time and strategy for entering the market of the revived brand, then success will not be long in coming. Indeed, in case of success German company will start expanding anyway model range expensive brand. For example, there is practically no doubt that we will see a new off-road model Mercedes-Maybach GLS. The decision to launch the model has already been made. It remains to wait for the start of sales of the first model to make sure that the Mercedes strategy is correct. Naturally, if it appears, then we should expect other exclusive new models based on existing vehicles Mercedes brand.
The launch of the revived brand with new models will allow companies, which in any case will sooner or later be forced to turn their attention to the profitability of the market and expensive cars, but they will not be able to overtake Mercedes.
What car would you buy if you were a billionaire? Bentley, Porsche, maybe Rolls-Royce? We found the cars that the richest people on the planet drive.
- Carlos Slim Elu
- Bill Gates
- Mark Zuckerberg
- Ingvar Kamprad
- Larry Ellison
Carlos Slim Elu
Wealth: $49.7 billion
The Mexican telecommunications giant drives a Bentley Continental Flying Spur that costs around $300,000.
Bill Gates
Wealth: $84.5 billion
The Microsoft founder drives a Porsche 959 Coupe. Created 230 models of this car and each of them costs 200,000 dollars.
Mark Zuckerberg
Wealth: $54.6 billion
Founder and CEO Facebook in 2014 sold its old Honda Accord and bought for $30,000 new Volkswagen GTI with manual box gears.
Ingvar Kamprad
Wealth: $39.3 billion
According to Business Insider, if you sell the Ikea founder's Volvo 240, it will only cost about $1,500.
Larry Ellison
Wealth: $50.3 billion
Founder of Oracle, owner of F1 McLaren. Production of this car was stopped in 1998 and only 106 were produced.
This car can accelerate from 0-100 km/h in just 3.2 seconds. It is currently worth $4.1 million.
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