Choosing the right name and emblem in the automotive business is one of the most important tasks. Throughout the history of the automotive industry, a huge number of car brands have appeared in the world - there are at least a thousand of them; at the same time, no more than a hundred names are heard by motorists. Without knowledge of the emblems, it is not easy to understand such a variety. Each manufacturer tries to reflect the unique features of their products in their logo, while it is easy to see general principles in the total mass of symbols. What do emblems of famous car brands look like and what do they mean? How were common car names born?
This Japanese brand appeared as recently as 1986. The Honda division has chosen as its symbol the image of a caliper in a circle. This tool is designed to emphasize the constant Japanese precision in the creation of cars - at first glance it should be clear that the car has no flaws. This can be seen in the name - Acura is consonant with the English word accuracy - accuracy, accuracy.
In addition, the logo resembles the first letter of the brand name and a slightly modified first letter of the name of the parent company - H. The drawing is very simple, which is due to the difficulty of selecting a unique image at the end of the 20th century, but it has many possible meanings.
Alfa Romeo
The Italian company took part of its logo from the coat of arms of its hometown, Milan. The left half of the round icon is a red cross on a white background. The right half - a green snake eating a man - is the coat of arms of the Italian Visconti dynasty, which ruled the country in the Middle Ages.
The modern Aston Martin logo appeared in 1927. It represents open eagle wings - a symbol of speed and pride. This choice of emblem is connected with the fact that the company was going to produce fast sports cars. Because of this, the old badge - the intertwined letters A and M - were replaced with a stylized image of a bird.
Even a person who is far from the automotive world recognizes four rings at a glance, the symbol of the German company Audi. Closed circles represent the merger of the founding companies in 1932: Audi, Horch, Wanderer and Dampf Kraft Wagen. The last three disappeared after the war, while Audi rose from the ashes in 1965 and borrowed the old logo.
There are three variations of the winged Bentley logo: the letter B on a green background is for sports cars, on a red background for elite cars, and a black background is a symbol of power. Eagle wings, borrowed by the Italians, mean, like Aston Martin, speed and majesty.
A circle with blue and white sectors in a black ring with the letters BMW is known to everyone no less than Audi rings. The meaning of the symbol is twofold: on the one hand, the circle resembles the rotating propeller of an aircraft - this is reminiscent of both speed and the history of BMW, associated with the production of aircraft engines. On the other hand, white and blue colors are a tribute to the flag of Bavaria, where the company is located. In general, the logo has hardly changed since its inception in 1920 - only the font of the letters changed in the middle of the 20th century.
Brilliance
Brilliance translated from English means brilliance, brightness. It is these machines that the Chinese company produces, despite their low cost. The brand logo is very simple - it means the same thing, only in the form of Chinese characters.
The red oval of the emblem is bordered with pearls - it immediately becomes clear that this is due to the eliteness of the cars produced by the company. The name of the company is the surname of its founder, Ettore Bugatti.
Buick is a division of the American company General Motors, founded by the Scots. Like representatives of other proud British families, David Buick, the founder of Buick, had his family crest - three shields of red, white and blue - which was taken as the logo of the car brand.
In the BYD logo, the purest plagiarism from BMW is visible to the naked eye. The emblem is noticeably simplified - there is no volume, the circle is divided into only two parts. History has nothing to do with this, of course. Distortion of a popular brand did not affect fame in any way Chinese company– Her cars are among the most common in Europe.
Cadillac
American Cadillac cars are known around the world as elite vehicles. Cadillacs are produced in Detroit, the industrial capital of the United States. This city was founded in 1701 by the Frenchman Antoine de la Mothe Cadillac, whose family coat of arms was taken as the emblem of the automobile brand.
Chery is not a misspelling of the word "cherry" (cherry), as one might think; The company name is a Chinese word meaning "prosperity". The logo is again dual. You can see two letters C surrounding the letter A - this is an abbreviation of the full name of the corporation, Chery Automobile Corporation. If you look closely, clasped hands become visible, symbolizing strength and strength. Another option - the letter A in the center of the logo means a road that goes into the distance.
Chevrolet
With the name of the brand, everything is simple - it was named after the French racer Louis Chevrolet, who agreed to use his name in the name of an American corporation in 1911.
The meaning of the logo of the General Motors division is more difficult to determine. There are several versions. According to official history, the golden cross symbolizes a bow tie, associated with wealth, high society. It is also rumored that the founder of the company, William Durant, saw a similar cross on the wallpaper in the hotel. Another opinion expressed by his wife is that Durant adapted someone else's logo he liked, which he saw in the morning paper.
Chrysler
Chrysler has a very standard badge for elite cars in the form of wings, symbolizing speed, dynamism. The name of the company is the surname of its founder, Walter Chrysler, one of the iconic figures in the automotive world. He created a company that brought together many well-known brands of cars, and became vice president of General Motors. Chrysler enjoyed the greatest popularity at the beginning of the 20th century - one of the most famous skyscrapers in New York, the Chrysler Building, was even built for the company. Today, the company has somewhat lost ground and produces family cars, being a division of the Fiat plant.
The two inverted Vs are symbols quite common in heraldry. But in this case, the emblem has a special historical meaning. The founder of the company, Andre Citroen, began his career in a workshop that produced parts for steam locomotives. Soon he began the production of gears, a schematic representation of which was used as the logo of an automobile company founded by an engineer.
Dacia is one of the most ancient names on our list. Dacia in ancient times was called the territory on which Romania is located today. The Romanian car factory borrowed this name from the ancient Romans, who called the lands of the Dacian tribes Dacia. This people worshiped animal totems - the wolf and the dragon, and their warriors wore scaly armor. The scale also became the emblem of the car, also resembling an inverted D. The silver shade was chosen in honor of the parent company, Renault.
According to the main version, the Koreans chose a sea shell as the Daewoo logo. However, the version that the car icon symbolizes the opened lily flower fits better with the name of the company, which is translated from Korean as “great universe”. Lily has always been associated with purity, majesty, beauty.
Daihatsu
The company badge is an elongated initial letter of the brand name, resembling a bullet - a symbol of speed. You can also see the wing of an airplane in this figure. In general, elongation is associated with acceleration as well as compactness.
The name is more difficult to understand, since it is associated with the peculiarities of the Japanese language. The company is located in Osaka, which is reflected in the name, which consists of two hieroglyphs - give and hatsu. The first is taken from the name of the city, and the second - from the phrase "car production". Thus, literally, Daihatsu can be adapted into Russian, like the banal "Osaka Automobile Plant".
Dodge is known for its massively powerful muscle cars. It is not surprising that the head of a mountain goat with huge horns was chosen as the emblem of the brand. However, in 2010, the logo was changed - now it is a simple name of the company founded by the Dodge brothers in 1900, decorated with red slanted lines. Because red goes faster.
FAW stands for "First Automobile Corporation". It can be seen that the Chinese did not bother much not only with the name, but also with the logo - it shows the number 1. Eagle wings are also called upon to represent the company as a leader - like a bird, FAW spreads its huge wings and shows its superiority.
In the case of Ferrari, the associative series when looking at the emblem is simple: stallion - gallop - speed - racing cars. So? And here it is not. The horse on the logo does not mean that at all.
Enzo Ferrari, the founder of the company, was a fan, so to speak, of the military pilot of the First World War, Francesco Baraka. He was an ace, and, like all professionals in his field, he had his own identification mark - a black horse painted on the body of the aircraft. Ferrari depicted this horse on the logo of his car, taking as a background the yellow color associated with Enzo's hometown - Modena. The top of the emblem is decorated with the stripes of the Italian flag.
The Fiat brand name is an acronym for the location of the factory. Italian car factory the city of Turin - this is how it is deciphered and translated into Russian. It was decided in 1901 to shorten the name to fit it on the emblem. The shape of the logo has changed constantly over the last century. Today, the badge is made in the spirit of previous versions - a round chrome frame with a crimson rounded trapezoid in the center. Pride in its history distinguishes this Italian company.
The Ford emblem is one of the simplest ones on our list. The surname of the founding father of the company and the legislator of the automotive industry as a whole is written in a beautiful font and inscribed in a blue oval. Minimalistic, practical, impossible not to recognize - the perfect option.
Polish factory passenger cars Mobil took a simple path and took its abbreviation as its name. Until 2010, the plant produced cars under the Daewoo brand, but in last years set up its own production line.
The emblem of the company is simple and elegant - in the center of the white letter O on a red background, the letters F and S have merged. Red is a symbol of power, challenge.
The Chinese firm Geely has not failed to associate itself with majesty. The white element of the emblem can be associated with a bird's wing, but still it means a mountain (perhaps Everest itself) against a piercingly clear sky. The name of the company is translated from Chinese as "happiness".
Again, an abbreviation. Behind the three simple letters is not someone there, but General Motors - the largest automotive corporation not only in the United States, but until 2008 throughout the world. The company was created by the ambitious Grabowski brothers, who started with the creation of one truck, and united the small automobile factories of the whole state of Michigan under a single umbrella.
Great Wall
"Great Wall" - by the name it immediately becomes clear where this brand of cars comes from. The logo is a schematic representation of the battlements of that same great wall. The emblem has been used since 2007 and is designed to remind of patriotism combined with majesty and unshakable grace.
The name of the company is the surname of its founder, Japanese Soichiro Honda. The emblem is a straight letter H. Not to be confused with an oblique H - this is Hyundai!
Hummer cars are no longer produced - since 2010 the conveyor has stopped working. But it will take a long time to meet them. The name of the brand is the abbreviation HMMWV adapted for better harmony - a multi-purpose wheeled vehicle of increased mobility, model 998. It is immediately clear that the vehicle is of military origin - it is, Hummers are widely used by the US Army in ground operations. For civilians, they became available in 1979. The emblem of the car is just the name of the brand; you can't expect anything more stylish from the military.
Hyundai, Hyundai, Hyundai - as soon as these cars are not called. actually korean the word hyundai reads like "handei". The company embodies the whole spirit of South Korea - the desire for modernity, high technology, and its name is translated that way - "new time". The emblem is a graceful slanted letter H. It is similar to the Russian And because it is supposed to symbolize a handshake, which in the view of the Koreans looks exactly like that.
Infiniti
Infiniti is infinity, into which the road depicted on the brand logo goes. From the original version - the familiar sign of infinity in the form of an inverted figure eight, it was decided to abandon. And in vain - so the emblem would be more unique; the road going beyond the horizon is found in at least three more brands, as we have already seen.
Isuzu is an ancient company, even by the standards of the automotive industry, founded in 1889. The construction of cars began only in 1916, when diesel engines began to be used in cars. The company received its modern name in 1934 - it is named after the Japanese Isuzu River. The emblem resembles the letter I, growing up, just like the relentlessly expanding company.
When Jaguar Cars was founded in Britain, there were obviously no issues with the choice of logo. The stylized wild cat, symbolizing grace, speed, elegance, was created by the artist Gordon Crosby. The jaguar-shaped badge, however, is rare for safety reasons, but the brand name can be found on the hood of any Jaguar.
The Jeep emblem is simple - it represents the name of the company, made in the most unremarkable style. But the name is very interesting, at least in that it has become a household name. Initially, this word was simply consonant with the abbreviation GP - general purpose machine (general purpose).
The KIA emblem is an abbreviation on a cherry background in a chrome oval edging. This shape is a symbol of the globe, which speaks of the company's goals to become a leader in the global automotive market. And the name speaks of this - it stands for in translation as "to go out into the world from Asia."
Koenigsegg
Probably, few have met Swedish Koenigsegg cars on Russian roads. The plant produces sports cars in small quantities, exclusively on order in exclusive versions. The company is young, founded in 1994 by Christian von Koenigsegg, who used his family coat of arms in the company logo - gold and orange diamonds with a blue border.
Lamborghini
Lamborghini is a division of Audi AG, which in turn is part of the Volkswagen group. The company is engaged in the production of elite supercars, which everyone dreams of, but has seen in real life just a couple of times.
The name is the surname of Ferruccio Lamborghini, who became a car manufacturer, starting with the creation of tractors. The bull on the emblem is easy to associate with this story - tractors just replaced these strong animals. In addition, Taurus is the constellation under which the founder of the company was born. Lamborghini's passion for bulls is also emphasized by the names of the lineup - Diablo, Murcielago, Gallardo and other famous supercars are named after bulls participating in bullfights.
Land Rover
Legendary off-road vehicles Rover and Range Rover are the brainchild of the British car manufacturer, a division of the American company Ford. The name speaks for itself: land - earth and rover - all-terrain vehicle. The last word is also associated with moon rovers, rovers and other "moves" - it becomes clear that any land will submit to the owner of the car.
The logo of the brand is simple - the name on a dark green background in a silver edging in the shape of an oval, which also evokes associations with the land, rough terrain, through which the Land Rover can easily pass.
Lexus is a subsidiary of Toyota that produces premium cars. The name was not chosen by chance - it is consonant with the English luxury - luxury, luxury. A truly luxurious car does not need an overly frilly emblem - it is a flattened letter L inscribed in a circle. Elegance in every line - hallmark these cars.
The Chinese company Lifan produces a wide range of vehicles - from light scooters to huge buses. On our roads, however, you can only meet cars.
The name of the company is translated from Chinese as "to go with full sail." It is logical that the emblem also depicts sails - three pieces of blue. It is ironic that sailboats actually travel at the speed of a walking person.
Lincoln brand cars are very prestigious, and the goal of the founders of the company was recognition all over the world. The emblem of the brand says exactly this - it is a stylized compass with arrows pointing in all 4 directions. The firm is part of the Ford plant and is named after Abraham Lincoln, the American president for whom the founder cast his first vote.
Maserati
The premium sports car company was founded by the Maserati brothers. The logo is based on the coat of arms of their hometown - Bologna - which has red and blue colors. The trident of Neptune is taken in honor of the statue of this god in the central square of the city.
The full face of a flying bird with spread wings is an obvious symbol of speed and freedom. In the Mazda logo, you can also see an open flower. Perhaps the smooth and flexible letter M is taken from the coat of arms of Hiroshima. However, it is actually just a stylized first letter of a Japanese company name.
German Wilhelm Maybach founded a luxury car company in 1909 and named it after himself. Initially, the machines were made to order, each of them was unique, but today no company can survive without mass production.
The two intertwined letters M in the logo are both the names of Wilhelm Maybach and his son Karl, and the abbreviation for Maybach Manufactory (yes, Maybach cars were originally assembled by hand).
mercedes benz
Mercedes produces almost all types of ground vehicles - trucks, buses, premium cars. The company is named after the daughter of an Austrian industrial magnate who ordered 10 cars from its founders (at that time a fabulous amount) with the condition that the cars would bear this name.
The logo in the form of a three-pointed star commemorates the three founders of the company - Gottlieb Daimler, Wilhelm Maybach and Karl Benz, whose productions were merged into a single corporation. In addition, the star symbolizes the presence of Mercedes products in all three areas - on land, in the sky and at sea - since the company's predecessor, Daimler, originally produced engines for aircraft and ships. The emblem was created by Daimler himself.
Mitsubishi
The Mitsubishi logo was created by merging the family crests of the founders of the company - three rhombuses and three oak leaves. The name of the company is translated as "three diamonds", it is the red gems that are reflected on the emblem of cars, which has not changed throughout the history of the company.
Initially, the logo of the Japanese automaker was traditionally Japanese - it was a red rising sun with a blue stripe on which the company name was emblazoned. Today they got rid of such brightness in favor of modernity. Now the Nissan emblem is a silver ring with a chrome strip in the center, on which the word Nissan is written in black letters.
Opel is named after its founder, Adam Opel. What this company did not do - it started with the production of sewing machines, then switched to bicycles. During the war, military trucks rolled off the assembly lines. Today, family minivans and cars come out under the Opel brand.
The Opel badge is a silver lightning bolt inscribed in a ring. The symbolism is not difficult to understand - it means lightning speed, speed.
The Italian corporation Pagani produces such elite cars that even the word “supercar” is too small for them - only hypercars roll off the assembly lines. The company is known for producing the fastest car in the world, the Zonda F. The factory is named after Horatio Pagani, the founder of the company.
The French company at the origins of its existence also did not ignore bicycles; the production of Peugeot cars began later. The company logo has changed many times, but it has always remained the traditional lion, taken from the flag of the French province in which the Peugeot factory was located. Today, the lion is depicted very schematically and with a touch of three-dimensionality.
The Porsche brand logo at first glance resembles the coat of arms of some ancient and proud country. In general, it is - the main part of the emblem is the coat of arms of the state of Baden-Württemberg, in which the manufacturer is located sports cars. Specifically, the company is located in Stuttgart, as evidenced by the name of the city in the center of the logo and the symbol of the city in the form of a black horse.
The Renault logo has changed even more often than the Peugeot - for more than a century of history, 12 variants of the emblem have changed. In the beginning, the logo featured the ornate initials of the Renault brothers; at one point, the company switched to the production of tanks, and the formidable war machine found its place on the Renault emblem. Today the sign is a three-dimensional figure of a diamond silver color. It is easy to notice the unreality of its form - by this the logo designer hints that Renault is ready to realize impossible ideas.
Rolls Royce
The company is named after the founders, Frederick Royce and Charles Rolls. Its emblem is minimalistic and ascetic – simple letters R, superimposed on each other and framed by a black rectangle. And don't forget the badge that adorns the hoods of premium cars - a flying woman with her arms thrown back. This woman is a symbol of speed. Both emblems were purchased by BMW, under whose auspices Rolls-Royces are produced today.
The logo of the Swedish company Saab is a crowned red griffin, taken from the family coat of arms of the local count von Skane, the ruler of the province in which the company was founded. Today the old company does not exist - cars under this brand are produced Swedish concern, and the owners of the Saab name do not have rights to the logo.
What happened to the Saab logo? The mythical winged beast migrated to trucks, the brand of which is named after the same province of Skana.
Seat is a Spanish brand whose logo is made in the form of a cut square letter S. Silver and red colors are mixed in the emblem, which speaks immediately about the status of the cars and inspires the confidence of buyers.
The logo of the Czech company is a green arrow with a huge bird's wing inscribed in a black ring. It is difficult to unravel the artist's idea, but we can say that the arrow symbolizes the speed and swiftness of the flight. The green color may represent the company's commitment to building environmentally friendly vehicles. The eye on the wing is a symbol of a look into the future, the desire to develop and introduce new technologies in the production of cars.
Subaru is a huge Japanese concern that combines six large companies in their heavy industry. The name refers to this - in Japanese it means "gather together." The first cars of the plant were assembled on the basis of Renault.
The logo - six silver stars on a blue background - is an image of the Pleiades constellation, familiar to all Japanese. Six companies - six stars, everything is logical.
Suzuki doesn't just make cars, it's much better known as a manufacturer of motorcycles and ATVs. The company is named after Michio Suzuki, its founder. Its logo has a red Latin letter S, stylized as a Japanese hieroglyph.
Tesla, named after Nikola Tesla, has been mass-producing electric vehicles since 2008. Its emblem looks like a chrome shield with a name printed on it, made in a somewhat futuristic font. An additional symbol is a stylized letter T.
Toyota did not immediately begin to produce cars. Initially, it was the production of looms and sewing machines, which is reflected in the emblem of the company - it symbolizes a thread threaded through the eye of a needle. Here you can see secondary meanings - for example, the driver's hands holding the steering wheel.
Volkswagen
Volkswagen- German title, literally meaning "people's car". It is these machines, accessible to the general population, that the German corporation produces, uniting many smaller manufacturers under its name. The brand's logo - intertwined letters V and W in a ring - was created through an open competition, which was won by an employee Porsche. During the reign of Hitler, the letters were intertwined in the form of a swastika - this sign was changed immediately after the defeat of Germany in the war. The company's factories then went to Britain.
The arrow and circle symbolize the shield and spear. It is the sign of Mars, the Roman god of war, the symbol of iron and the emblem of all males. There are many meanings, but it was the second one - the connection with metal - that justified the appearance of this sign on the emblem of the Swedish car brand. At the time of the company's founding, Sweden produced the highest quality steel in the world, and it was with this quality that cars were to be associated. The chromed symbol is intersected by a blue stripe with the Volvo name.
The Gorky Automobile Plant is known for its minibuses and light trucks, as well as the Volga series of passenger cars. Initially, the plant copied American Ford cars, and even in the emblem it was clear - a blue oval was used, and the letter G was a copy of the letter F. A graceful deer supplemented the symbolism of the plant in 1950, and the shape of the shield was taken from the coat of arms of Nizhny Novgorod, where GAZ is located .
In the past, the emblem of the Zaporozhye Automobile Plant depicted a dam, above which was a stylized abbreviation ZAZ. The background was dark red, the image was gold - a performance in the spirit of the flag of the USSR. Today, a chrome oval with the letter Z inscribed in it with smooth features is used as a logo.
Plant named after Likhachev for a long time did not have an emblem - only in 1944 the designer of the ZIL-114 proposed a logo that is still used today. It represents the abbreviation ZIL against the background of a rounded rectangle.
IzhAvto
Izhevsk Automobile Plant has not produced cars under its own logo since 2005. Today Lada Granta rolls off its conveyors. But you can still meet the emblem on older cars. It looks very peculiar - the letters I and Zh are formed by narrow ovals, which are inscribed in a black figure.
KAMAZ
Thanks to the Paris-Dakar races, KamAZ trucks are known not only in Russia and the CIS countries, but also in the West. They also recognize the emblem of the Kama Automobile Plant - a galloping horse. The horse is a symbol of great strength and power, and this is what many people associate with KamAZ trucks.
Lada
The leader of the domestic auto industry is AvtoVAZ, or the Volga Automobile Plant. It has a voluminous silver-blue logo, which depicts a floating boat inscribed in an oval ring. The emblem alludes to the location of the plant on the banks of the Volga, which in the past was used by merchant ships. In the outlines of the VAZ symbol, you can also see the first letter of the abbreviation.
About LAZ know, perhaps, only residents of the countries of the former Soviet Union. Lviv buses in the past, they traveled along the roads of every Soviet city. The Ukrainian Automobile Plant produced cars under a very simple emblem - a bold letter L inscribed in a round ring.
Moskvich
The emblem of this brand of cars, produced at the plant of the same name, which went bankrupt in 2010, has a red color and is a stylized battlements of the Kremlin walls. Both the name and the logo are associated with the capital of Russia.
A masterpiece of military and industrial style - UAZ-469, was decorated with an emblem, which was a bird inscribed in a ring. In 1981, the Ural Automobile Plant acquired a new logo - an image of a live seagull and a pentagon around it. Today, UAZ hoods are marked with a dark green emblem with the plant's abbreviation in Latin letters.
Thus, among car logos, several basic concepts can be distinguished:
the main element most often fits into the ring;
Why Toyota cars round heart? Why did a bull get on the hood of a Lamborghini? And what is the significance of the six stars in the Subaru galaxy? The world of autoheraldry is mysterious and multifaceted… There are so many names of cars in the world that you can get confused. Let's analyze the main brands of cars and their emblems.
1) bmw. Let's start with a white and blue nameplate with a black border. Its modest appearance, however, does not interfere with awe in everyone who really appreciates comfort and quality in a car. But few people know that before becoming a reference company for the production of driver's cars, bayerisch motoren werke specialized in the production of aircraft engines. This explains the bmw logo depicting a propeller against the sky.
2) MAZDA. Japan in symbols, as always, is superstitious and somewhat abstract: the emblem of cars Mazda brands is a stylized checkmark depicting outstretched wings as a symbol of creative flight, tenderness and flexibility. "All this is present in Mazda vehicles!”, says the manufacturer.
3). In the interpretation of the Citroen logo, the French have completely refuted their traditional sophistication. André Citroën started out as a manufacturer of gears, and the signature two chevrons signify a gear train. Unexpected, right?
4) Audi. In 1899, an inventor named Horch founded Horch & Co. She prospered for the next ten years. But the flowering ended in 1909 when Horch built a new 6-cylinder engine. He did it very unsuccessfully and almost bankrupted the company with his invention.
For this, the partners decided to get rid of him and ... kicked him out of their own company. And he quickly founded a new Horch side by side, but by a court decision (the partners tried again) it had to be renamed. And since the founder's last name is translated from German as "listen", Horch turned to the Latin version of this word, resulting in Audi.
And the four rings symbolize what happened in 1932, saving for the brand, the merger of four automobile companies into Auto Union.
5) . Such an automonster as Subaru began with shipbuilding. Its name comes from the company's native Japanese and means a group of six stars in the constellation Taurus. They flaunt on the grille of Fuji Heavy Industries cars.
6). Motto: “Whatever you call a yacht, so it will float” - actively uses Japanese auto giant Nissan. Everything is simple here! However, like his own Infiniti, whose sign is a stylized symbol of infinity, stretching into the distance.
7). The Maybach logo is interesting. In the entire history of the company, 800 cars have not been sold, which does not prevent the company from living. Some decipher the two Ms on the nameplate as Maybach Manufakturen (because each copy is exclusive and assembled by hand), others as Maybach Motorenbau. In fact, MM on the nameplate was captured in the history of the Maybach father and son.
8) . English cars have their own difference, especially characteristic of brands with a long history. This is the presence of wings on the logo and, one way or another, the names of the founder. Good examples are Aston Martin, Bentley, Austin and others.
9) VOLVO. The Latin name is the Swedish car manufacturer Volvo, which means - "I roll" (from the verb volvere - "roll"). Members of the board of SKF supplemented the capacious and memorable name with an original logo - an ancient symbol of iron, reflecting the power, reliability and durability of Volvo cars.
On the first car in 1927, a strip was attached to the nameplate, diagonally crossing the radiator. Initially, she held the emblem, and when the need for this disappeared, she became a decorative element.
10) OPEL. The branded emblem of the OPEL brand car did not appear immediately. At first it was just an inscription, and the lightning in the emblem migrated from the Blitz model, which, in fact, is translated as such.
eleven) . Things are more complicated with the decoding of the Toyota symbol: there are three options here for sure. On the one hand, Toyota mugs can depict an eye of a needle with a thread, indicating the origins of the company, because it started with the sale of spinning machines. The yen proceeds from this fishery were used to invest in the auto business.
On the other hand, the emblem of a fully “people's” car can be explained by the image of the globe with parallels and a meridian, as a sign of the scale and prevalence of Toyota cars.
And on the third hand, Toyota Motor Company itself today interprets its ellipses as the heart of the buyer, the heart of the product and the unlimited possibilities of the company.
12) . The Porsche emblem is the coat of arms of the German city of Stuttgart. And he himself was built where the stud farm was previously located.
13) SKODA. The Czech automaker has changed its logo 12 times since 1895. Although often these same replacements were not visible to the naked eye, today's SKODA symbol is not much different from what was approved 83 years ago: a winged arrow with three feathers. In 1991, an original design solution appeared - the use of black (as a symbol of an age-old tradition) and green (as a sign of the company's special attention to the protection of nature and ecology).
14) . Chrysler's symbol is a winged wax seal. This is due to the fact that initially Walter Chrysler cars worked for the US Postal Service. Long-term cooperation Daimler Chrysler ended with "divorce and maiden name." Chrysler today returns, so to speak, to the roots even in terms of the Pentastar logo, which is a five-pointed star, symbolizing the five brands in the concern.
15) MERCEDES-BENZ. Mercedes-Benz marketers decided not to bother with updating the symbol, but simply announced that from November 1, 2007, the brand star-logo in print can be seen from above, separately from the name, since "the star is always high." And the nameplates of the Mercedes brand are one of the most chipped off in Russia. And here hooligans and thieves do not miss: they take with them not only "a symbol of power over land, sea and air", but also about a thousand rubles.
16) DODGE. Today, the "American" Dodge, more and more confidently "walks" along free roads to the big heart of the Russian car consumer who loves brutality. He inherited his name from the founding brothers Dodge, and the logo in the shape of a ram's head symbolizes a long thinking gearbox. Joke, of course! The ram is here as an example of the assertiveness inherent in the cars of this brand.
17). Fundamental China decided not to go far and interpreted its auto dignity in the language of traditions, albeit translated into English: a piece of the Great Wall of China flaunts on Great Wall cars.
18) .
The story of yet another American auto brand is long and pointless to retell. It is only worth noting that in a hundred years of life (precisely life, not existence - the project was obviously successful), the emblem of the Cadillac brand has changed 7 times. It went from a shield with merlettes combined with a wreath of tulips and a crown, through a V-shaped element (for models V8, V12 and V16) with the same crown, to a “symbol of excellence”, inspired by the work of the European geometric painter Mondrian.
19) . The logic of the ratio of the "cat" appearance of Peugeot cars and the symbol of this brand is obvious. And it went from one of the earliest Peugeot models - Lion. But the lion, in turn, was borrowed by Belforts Inn from its hometown of Beltford, where the production of cars of this brand began.
20) .
As the legend explains, the creation of a car under brand Lamborghini- pure water result of the restrained vanity. There are many interpretations of this story, but in general terms they are similar.
Every day we see a lot of cars on the streets. They all vary in color, design, and size just like their icons. A team of experienced designers, creating car logos and emblems, embodies in them the history and national traditions that inspired the creation of each car brand.
Australia
The company was founded in 1856 by James Alexander Holden to make saddles and carriages. Now the brand is owned by the General Motors concern, as a manufacturer of elegant passenger cars. The history of the company's emblems is filled with exciting events. On the last emblem, the lion tramples a stone with his paw, as in the sculpture by D.R. Hoff's "The Lion and the Stone", created based on the ancient Egyptian tale that a man invented the wheel when he saw a lion rolling a stone.
Great Britain
The famous company has occupied a niche in the production of premium cars since 1904. In 1998, new owners appeared - the BMW concern. There are two emblems. For the first, two letters RR were placed side by side in memory of the creators Henry Royce and Charles Stuart Rolls; for the second, a figurine of a girl flying in the air was attached to the hood of the car. Both car icons emphasize their prestige, the highest quality and comfort.
"Land" is translated as "land", "Rover" is a wanderer, which directly explains the release of the brand, their all-terrain qualities. The brand name was placed on an iridescent black or green field - this is how the famous emblem appeared unique SUVs. At the same time, the emblem of the company is worth attention - an old sailboat cuts through the waves with its bowsprit on a knight's shield.
The company began to gain popularity in the English market as early as 1922 with the release of premium cars. The modern market offers huge selection compact and executive sedans, concept cars and sports cars. A black figure of a jumping jaguar, invented by the artist F. Gordon Crosbykak, was placed on the emblem - a symbol of power, beauty, grace of the brand's cars with a luxurious interior and a powerful engine.
At first, the company was a Lotus dealer, but already in the 70s a new owner appeared who bought the company and transferred it to independent navigation on automotive market. The plant produces sports cars. If you look closely at the logo, you will notice that since 2014 the brand name has been successfully written out in the contours of the English flag, and the modified number 7 is guessed.
The most legendary and famous car company appeared in 1919 under the leadership of Walter Owen Bentley, and took up the production of aristocratic prestigious cars. The first letter of the brand name and the name of the founder of the company, Walter Bentley, was placed on a colored background framed by wings. Red background - for aesthetes, green - for sports cars for racing, black became a symbol of their strength and power. Owning a car of this brand is a sign of wealth, prestige and a high position in society.
At first, the Bentley speed symbol was taken for the logo, but a year later their shape was slightly changed and left in such a recognizable form until now. The company became prestigious among car enthusiasts after 1947, when David Brown took over and launched the production of premium cars. In the car logo favored by 007, the brand name surrounded by wings warns of the swiftness and speed of prestige cars.
Germany
Founded in 1988, the company, led by Friedhelm and Martin Wiesmann, moved into convertible parts and then into a limited edition of sleek, fast luxury sports cars. Incredible demand and huge queues to receive cars did not prevent the company from going bankrupt in 2013. The gecko lizard became the emblem, because the brand's cars are able to cling to the road firmly, like geckos to the ceiling and walls.
- Smart
In 1994, a Daimler AG factory appeared in Böblingen to assemble small cars. For the name of the new brand, they took a semantic combination of the words Swatch, Mercedes and Art, which can be translated as quality, prestige, art. The logo begins with an arrow and a modified letter C, as symbols of the machine's super-compactness and innovation. There is a marked predominance in the emblem of the three colors: yellow, black and grey.
The oldest manufacturer of reliable premium cars with sleek lines and enhanced comfort, as well as sedans and crossovers since 1931. The brand was named after the founder, Dr. Ferdinand Porsche, and the logo was based on cherry-colored stripes and antlers from the coat of arms of the Kingdom of Wirttemberg and a rearing horse from the coat of arms of its capital, Stuttgart.
The company was founded in 1933 to create, under the command of Ferdinand Porsche, reliable and durable cars for the people no more than 1,000 Reichsmarks. The brand name is usually translated from German language as "a machine for the people". Therefore, the logo was chosen from the simplest and most concise options: the letters V and W on a blue background. Now under the brand, commercial and passenger cars, hatchbacks, SUVs, crossovers, sedans, known throughout the world for their quality, are produced. All of them are quite affordable, and therefore popular on the roads of Russia.
The first production of cars with a powerful two-cylinder engine began in 1902 and quickly won fans with its practicality and reliability. affordable price. Now a subsidiary of the General Motors concern has launched the production of hatchbacks, sedans, minivans and crossovers around the world, as well as in Russia. Filled with dynamics, the bright logo depicts a 3D lightning in a circle, as a symbol of super-speed and a unique reaction to the commands of the driver of the brand's cars.
Founded in 1926, the company began manufacturing cars, buses, SUVs, trucks and luxury cars. There was a period when they were produced under the brand for aviation and navy. Now the company is part of the Daimler AG concern. The emblem is implemented in the form of a star of three rays to indicate the versatility of the motors of the concern's plant, their applicability in the sky, water and on earth since 1901.
In 1909, a luxury car company was founded by father and son Wilhelm and Karl Maybach. Initially, they made unique cars for private orders. "Maybach Manufaktur" has chosen a very simple emblem - two letters M, as a designation of the philosophy of the unique comfort of VIP transport.
In 1916, an aircraft engine company was founded in Munich, but soon turned into an automotive giant producing luxury cars. The logo is based on a rotating propeller, which after styling looks like a circle of two blue and silver segments, compactly inscribed in a black circle with the brand name. The colors are taken from the national flag of Bavaria. The brand is famous all over the world for its reasonable price for real German quality.
The legendary luxury car company was founded in 1909 by August Horch in Ingolstadt. Later, she entered the big German three cars (Mercedes-Benz, BMW, Audi). The modern concern specializes in the production of machines using the most advanced technologies. The emblem consists of 4 rings to commemorate the merger of Audi, Wanderer, Horch and DKW in 1932.
India
In 1945, in the city of Mumbai, locomotives were assembled on conveyors under the brand, and then passenger cars from 1954. The founder of the company was Jahangir Tata, under his able leadership the company became the auto giant of India. By the way, have you noticed a striking similarity with the fonts and colors of the KIA and Daewoo transport brands?
Iran
If “khodro” in translation sounds like “fast-footed horse”, is it any wonder the appearance of a horse’s head on the shield in the emblem on the brand’s logo? The firm is a successful family duo of brothers Ahmad and Mahmoud Khayyami in 1962.
China
- Lifan
In China, under the brand of the company, buses, scooters, motorcycles, ATVs, and cars are being produced. In translation, the name of the brand means “to race at full speed”, which can justify the image of sailboats on the emblem. In the Russian market, unfortunately, you can only buy brand cars.
- Haima
The brand name is composed of two words - the name of the province HAInan, where the plant was registered, and the second - the name of the Mazda company. And this is no coincidence, because the brand was the result of a fruitful union between FAW and Mazda since 1990. The emblem has a schematic representation of Ahura Mazda - the God of wisdom, life and light.
- hafei
The company appeared in the ancient city of Harbin, standing on the banks of the Songhua River in 1998, so they decided to place an ancient Chinese shield framed by river waves on the emblem. A well-known brand is a combination of quality and low price. Already in 2006, a small company turned into a huge auto-building holding, known outside of China.
The company appeared in 2007 and quickly gained leadership positions in the country. To encrypt the symbolism of the Great Wall of China in the emblem, the designers placed an elegant stylization of the battlement of the famous wall in the ring. The name translates as "Great Wall", and the key areas of the brand is the combination of high technology with patriotism.
- Geely
The organization announced itself in 1986 with three brands: Geely Emgrand, Geely Gleagle (Global Eagle), Geely Englon. Geely in translation is “happiness”, according to the founder of the company, Mr. Shufu. The emblem, updated in 2014, retains the design of its predecessor Emgrand, but the color variations have been supplemented with new ones - bright blue and black. The image should be understood as the top or white wing of a bird against the sky.
The brand name is the initials of the full name of the organization First Automobile Work - "China's First Automobile Corporation". The symbol of the country's oldest auto company was conceived in the form of a flying hawk, as a grandiose victory for Chinese engineering, and the modified hieroglyphs in the emblem can be translated as "the first car."
- Chery
When creating a new logo for the Chery Automobile Corporation concern, they decided to embody the brand philosophy (“quality, innovation, development”) in a triangle, which was placed in an oval. The triangle resembles the letter A (it is used when designating the first class of a car), and the circle is the schematic arms that support this letter. The emblem organically symbolizes unity and strength.
The company appeared on the car market during the period of the automobile boom and won leadership positions with its high-quality cars at low prices. For trademark combined two hieroglyphs for a diamond to convey to the buyer the message of uniqueness and.
The organization is busy producing good cars, not dealing with unnecessary issues, such as intellectual property. A vivid example of thoughtless copying of the logo - the color scheme is completely torn from the BMW logo and has no coincidence with the philosophy and activities of the plant.
Italy
Under this brand, the family union of the six Maserati brothers launched the production of prestigious cars for sports and business class, and a trident was placed on the logo, as an element of the Neptune Fountain in Bologna, where the plant appeared. One of the prestigious sports brands, popular in almost 60 countries of the world, dictating the terms of the automotive sports market.
Immediately after the appearance in 1916, the company declared itself a high quality of expensive sports cars. When the creator of the brand, Ferruccio Lamborghini, was thinking about the logo, he decided to place the name of the brand above the bull against the black background of the shield. Why a bull? Mr. Lamborghini was born under the sign of Taurus. Another distinguishing feature of the brand's cars: they are all named after bulls and cities famous in bullfighting.
In 1899 the company was called Fabbrica Italiana Automobili Torino. As a result of several rebrandings, the emblem became either square or round. The logo is a three-dimensional brand name on a red shield field, like a symbol of innovation, Italian design, dynamism and individualism. The philosophy of the brand is a rethinking of the experience of the past, which you can rightly be proud of.
The company was founded in 1898 under the leadership of Enzo Ferrari in order to subsequently conquer the European market with its luxurious presentable cars. The emblem of a factory that produces racing cars depicts the silhouette of a rearing horse on a yellow background. Once the same horse was painted on the fighter of the hero of the First World War and pilot ace Francesco Baraka, who was the idol of the brand owner. The company's cars have become the standard of reliability and aristocracy among famous people. Here is a prime example of how successful logos become history.
Founded in 1909, the company under the leadership of Ettore Bugatti began to produce stylish luxury cars using advanced engineering technologies. In order to reflect the ancient origin of the creators in their logo and emphasize the elegance and pure nobility of the brand's cars, they decided to paint the company's name in white and place it on a red background. Along the edges of the emblem are 60 pearls in the form of dots.
In 1906, the Darracq plant was created, which was engaged in assembling taxis, but as a result of multiple failures, it went bankrupt and was given to bankers for debts. Soon he began to work again under the new name ALFA, and now it is a well-known brand of beautiful cars. The emblem of the city of Milan and the coat of arms of the Visconti dynasty coexist in the logo - a scarlet cross on a snow-white field and a man in the mouth of a huge snake.
Spain
The brand appeared in 1950 in order to subsequently declare itself as a manufacturer of not only ordinary cars, but powerful sports cars. When the brand owner became Volkswagen Group, his name began to decipher as Sociedad Española de Automóviles de Turismo. The updated emblem features an elegant design letter S in silver.
Poland
The company appeared in 1952 under the leadership of the Daewoo brand, but already in 2010 it started producing its own high-quality and cheap cars. The brand name is an abbreviation of the initial letters of the Fabryka Samochodow Osobowych company, founded in 1951. On the emblem, elements of the letter S on a red background are framed by the letter O, as a symbol of passion, quality and trust.
Russia
The legendary plant was built in 1941 to develop and produce reliable and powerful trucks. Now light trucks, minibuses,. When we created the logo for the plant in Ulyanovsk, we decided to opt for a simple version. The emerald-colored brand name is adjacent to a graphically laconic image of a swallow in a circle.
The plant appeared in 1930 for the production of consumer goods, as well as cars. After a long redesign process, the logo began to look elegant and simple - a close-knit duet of the battlements of the Kremlin wall and the initial letter of the brand name. The organization went bankrupt in 2010, the emblem and logo were bought by Volkswagen AG.
Under this brand, AvtoVAZ sent cars for export from the assembly line. For its own citizens, the same brand was designated by the Zhiguli brand. When looking at the logo, we notice the Russian letter R in the outlines of the sailboat on a blue background. So the designers decided to encrypt the location of the plant on the banks of the Volga in Samara. Why was the sailboat chosen? It was the merchant boats in the old days that were the only carriers of goods along the Volga.
The last cars of this brand left the assembly line in 2005. Now the plant is part of the Russian Technologies concern under the leadership of the United Automobile Group. The production of Lada Granta models has already been completed, and there are plans to launch a series of sedans of the same model. Logo Izhevsk plant looks like eccentric icons of unfinished hemispheres with white dashes on a blue background. If you look closely, you can guess the modified letters of the name of the plant.
The legendary automobile plant is the oldest in the territory of the former USSR, because it appeared in 1916 to produce a unique freight transport of increased power and carrying capacity. famous brand chose for himself an elegant logo in the form of stylized letters of the name of the Plant. Likhachev. Back in 1944, such a design was successfully invented by the talented designer of the plant, I. A. Sukhorukov.
And 1932 was the time of the appearance of one of the oldest Russian automobile plants - the V. M. Molotov Nizhny Novgorod Automobile Plant for copying Ford cars. Later it was renamed the Gorky Automobile Plant. It is famous for the release of reliable minibuses and powerful ones. For emblem Gorky plant took the silhouette of a deer against the background of the coat of arms of the Nizhny Novgorod principality, since the headquarters is located in Nizhny Novgorod.
Founded in 1991, the Togliatti automobile plant soon turned into a giant VAZinterService concern for the production of utility vehicles and components for them. It was decided to make the design of the emblem in the form of the abbreviated name of the VIS concern.
Romania
- Dacia
The oldest car company appeared in 1966 in the city of Pitesti. It operates to this day and is successfully engaged in the production of comfortable reliable cars. Once upon a time, a tribe of warlike Dacians lived on the territory of Romania, so the logo successfully combined the ancient historical events of the country in the form of a silver shield with the brand name.
USA
- Scion
The plant is part of the Toyota concern and produces cars only for the North American market. The name of the brand, created for lovers of extreme sports, is interpreted as "heir", located in the logo against the background of the letter "S" modified in the form of shark fins.
Fiat Chrysler Automobiles spun off from the Ram Trucks organization in 2011. Since then, RAM has been producing only pickup trucks, which have not yet been officially delivered to Russia. The light gray logo in metallic style is made in the form of a coat of arms with the head of an argali mountain goat.
The company produced exclusive expensive cars until 2004 only for the American market for a century. In total, 35 million vehicles left the assembly line of the plant. A modified letter pierces the oval frame, as a symbol of the technical ideal of the brand's luxury cars.
The plant is part of the auto giant Ford. The modified letter "M" was invented in its modern form in the 80s by Henry Ford's son Edsel in honor of the god of trade, Mercury. Passenger cars were assembled on the assembly line until 2011.
The company is one of the divisions of the Ford Motor concern, and is engaged in the production of premium passenger cars. The basis of the logo was a beautifully modified compass, oriented at once to all directions of the world, as a symbol of worldwide success. And not without reason, because each car of this brand is a masterpiece and enhances the prestige of its owner.
Subsidiary of the Chrysler automaker, engaged in the supply of off-road vehicles to the market. At first, only military SUVs were produced. When they were allowed to be sold to ordinary citizens, they made a laconic stylish emblem in the form of 7 rectangles and 2 circles, similar to the front of an SUV.
General Motor Corporation"Arose in 1916 under the leadership of William Duran and the Grobowski brothers, and was initially engaged in the production of trucks. The company soon grew to a huge complex of factories and utility rooms, and expanded its product range. The emblem is interesting, expressive and contains the initial letters of the group's name in red, placed in a gray frame, as a symbol of courage and restraint.
The company originated at the beginning of the 20th century under the leadership of Henry Ford. Today it is a huge auto giant, which ranks 4th among the world's automakers, not only in terms of output, but also in influence. Emblem variants have been redesigned from time to time. The plant acquired a new logo for its centenary, so the designers placed the flying letters in an oval on the blue iridescent background of the emblem.
The plant for the production of military vehicles and components for them operated until 2010. The brand name was formed from the initial letters of the name of the target vehicle High Mobility Multipurpose Wheeled Vehicle Model 998 (High Mobility Multipurpose Vehicle). The strict emblem is quite laconic, and the logo was placed on the stripes of the radiator grille, like the cars of the Jeep company.
- Eagle
The company is a subsidiary of Chrysler Corporation, and the brand got its name from the AMC Eagle series of cars. Since 1987, the company has been producing inexpensive high-quality cars. Compared to other brands that are part of the corporation - Jeep, Dodge, Plymouth and Chrysler, the Eagle brand does not use the standard corporate logo, but has created its own. The elegant black and white logo fully corresponds to the brand name - an elegant image of an eagle in a modified coat of arms and is placed in the upper right corner of the cars.
- Dodge
The company appeared in 1900 under the leadership of the Dodge brothers and produced auto parts. In the future, they switched to the production of cars, and in 1928 several car companies merged into the Chrysler conglomerate. The long and painful redesign of logos ended in 2010, when it was decided to present the logo in an elegant, restrained form - the name of the company against the background of two burgundy slanted stripes. The head of a bighorn was placed on the emblem as a symbol of assertiveness and power.
The company was named in memory of the first owner, Walter Percy Chrysler, who always sought to improve new knowledge based on the experience of the past. In 1924, the plant became part of the Chrysler concern. The meteoric rise continued until 2014 when Chrysler became a division of Fiat Chrysler Automobiles. The final version of the emblem was developed in 2009 as the name of the brand on a dark blue background framed by open silver wings.
The history of the brand began in 1911 after the consent of the famous racer and auto mechanic Louis Joseph Chevrolet to become the face of the company. He also agreed that the new series of transport was named after him. There are many legends about the creation of the logo. One of them says that one of the founders of the company, William Durant, created a logo in the form of a schematic tie based on a fragment of a pattern on the wallpaper of a room in a Parisian hotel.
The company received its name from the founder of the city of Detroit (Fort Ville d'Etroit) Antoine de La Mothe Cadillac and is part of the General Motors concern. Under the brand, there is a release of luxurious cars that have become the standard of elegance thanks to innovations and an ideal exterior. Since the inception of the company, there have been many versions of the logo. To make the brand emblem look new, the redesign combined the past and the future in the emblem with the coat of arms of the ancient noble family de La Mothe Cadillacs framed by an abstract wreath.
- Buick
The first car appeared in 1903 and since then the glory of the luxury car brand has only continued to grow stronger. The interior design and beautiful shapes of the company's cars annually replenish the list of their admirers. Logos have evolved from simple to incredibly complex. After several unsuccessful changes, the emblem of the VIP-class transport contains three family coats of arms of the family of Scottish aristocrats and the founders of the Buick company.
Ukraine
For the first time, the first humpbacked Zaporozhets were produced at the plant in 1960. Since then, the Zaporozhye Automobile Plant has launched the production of affordable cars for the population, as well as vans. The emblem depicts a successful stylization of the Zaporizhzhya hydroelectric power station in the form of a silver-colored outline enclosed in an oval.
One of the main Ukrainian automotive corporations. The brand, born in 2005, has a sailboat with inflated sails on an emerald background, and the whole structure is placed in an ellipse. All graphics represent the company's innovative technologies, their growth and excellence. If you look closely, you can see the Latin letter B (Bogdan).
France
In 1989, a company appeared that soon became the most reliable world famous car manufacturer. Trucks and cars, crossovers, sedans and hatchbacks are created under the brand. There were several redesign attempts, until, in the end, there was final version logo in 2007 - the name of the company on a yellow field under a vertically placed rhombus as a symbol of optimism and prosperity.
In 1905, the company for the production of gears (gears) was born under the leadership of Andre Citroen. Soon the company was engaged in the production of auto parts, and then cars of its own brand. The brand's logo was a double chevron of V-shaped signs arranged parallel to each other, as if a symbol of seniority, position and rank.
In 1810, a company appeared in Paris, founded by Armand Peugeot. He became the ancestor of the world-famous plant that produces reliable lungs. commercial vehicles with a low level of toxic exhaust gases. The famous logo of the final design (2010) depicts the silhouette of a lion standing on its hind legs, as the quintessence of the strength of the brand's cars, their speed and flexibility.
Czech
- Skoda
The famous arrow with wings on the logo appeared in 1926 as a result of a painful search for the designer Maglie. If you look closely, instead of an arrow, you see the head of an Indian leader in a magnificent headdress. Now the company is part of the Volkswagen Group and is engaged in the production of reliable and beautiful crossovers, liftbacks, station wagons, hatchbacks, sedans using high technologies.
Sweden
- Volvo
The name of the famous car company, translated from Latin, sounds like “I roll”, and the ancient Roman image of iron is placed on the logo. The ancient god of war, Mars, had an iron weapon, so the perfect quality of the machines and their durability became the symbol of the brand. The company was founded in 1927 and since then has given priority to the production of commercial and trucks, buses, engines and a variety of equipment. The right to manufacture passenger cars was sold to the Ford concern, and from it to the Geely corporation.
The company appeared in 1937, was engaged in the assembly and sale of reliable elegant cars. After the merger of the Saab company with the Vabis-Scania plant, the brand logo took the form of a griffin silhouette in a circle on a blue background. In 2011, it went bankrupt and became part of the Sino-Japanese concern National Electric Vehicle Sweden.
South Korea
The brand was owned by a South Korean automotive holding, which dictates the fashion for buses, SUVs and cars of various shapes. The brand name is successfully executed in 3D style, as the personification of youth and energy, striving upwards and worldwide popularity. On the emblem, the logo is in an oval, and the brand name contains a secret phrase in Korean: "Enter the world from Asia."
The company declared itself in 1967. To embody the translation of the brand name (" new era”) in a design version, a beautiful elegant initial letter of the company name was placed on the emblem. When looking at the emblem, one gets the impression that two people are standing and shaking hands. And this is true - the company offers customers cooperation and friendship for mutual benefit. Here is an example of how successful logos become history.
One of the most popular, inexpensive and high-quality South Korean brands of cars and trucks on the roads of Russia. The emblem is made in the form of a beautiful sea shell, and the company's name is translated as "endless universe". The drawing symbolizes greatness and purity.
Japan
In 2004, it was decided to implement the brand logo in the form of a light gray 3D image of three ovals. The signs are interpreted as a thread inserted into the eye of a needle - in memory of those times when, at the dawn of its formation, the famous organization was engaged in weaving machines until 1933. The second interpretation is that the two intersecting ellipses are the driver and the heart of the car, the third ellipse is the prospects and unlimited possibilities of the company.
Designers changed the style of the Latin letter S in the style of Japanese writing. It is not difficult to guess that the name of Michio Suzuki, a skilled creator and head of the company, begins with her. At first, looms were produced under the Suzuki brand, and since 1973, production has been reoriented to cars. The company entered the new millennium as a world-famous automonster.
The auto giant Fuji Heavy Industries was organized after the merger of 6 auto companies, and the first cars were assembled on the basis of Renault brand transport units. On the "cosmic" emblem, you see the sky with six stars, as a symbol of the brand name - "pointing the way", as well as a galaxy of stars in the Taurus Constellation, which is held in high esteem in Japan. And this is not in vain, because the plant is famous for innovation and the highest quality products.
The motto of the oldest Japanese company "Sincerity brings success" fits perfectly with the logo in the form of an abbreviation of the words "Japan" and "Japanese industry". The brand has an 80-year history since it united several small firms. The brand name was placed against the background of a cherry circle (the rising sun) and a bright blue rectangle (the sky).
The Mitsubishi Commercial Company is a leader in the production of trucks and cars. The logo encodes an original message to the future, as the brand name can be translated as "three water chestnuts" and "diamond-shaped diamond". Successful combination the emblem of Iwasaki from a three-row diamond and a three-leaf crest of the Tosa clan, the founders of the company.
- Mazda
Here is an example of how small firms can rapidly rise to the level of an auto giant and produce a wide variety of cars - from SUVs to roadsters. The brand came to the current version of the logo in 1934 after six unsuccessful attempts. The grandfather of the founder of the company was a fan of Chekhov's work, so a seagull was placed on the logo. According to another version, the letter M is depicted on the emblem, very similar to spread wings. Also, the image can be compared with a tulip and an owl. The company was named after Ahura Mazda, the god of the sun, moon and stars.
- Lexus
Under this brand, a series of expensive convertibles, sedans, SUVs, executive cars appeared in the world. The emblem is an invention of the Italian Giorgetto Giugiaro, who decided to emphasize comfort with the true luxury of transport by gracefully bending the first letter of the brand and placing it in an oval.
- Isuzu
One of Japan's oldest automobile companies was born in 1889. The brand name appeared in 1934 to honor the national shrine of the Isuzu River. The company became famous for being one of the first to install diesel engines in cars since 1916. A very mysterious emblem, in which the color scheme of the name is fraught with many concepts hidden to the uninitiated eye, including growth, openness to the world and burning hearts of the company's employees.
The company specializes in the production of luxury cars. The name of the brand can be interpreted as "infinity", a symbol of the perfect ideal. As a result of a long design search, a mystical logo was created in the form of a road leading to infinity. It is interpreted surprisingly simply - the brand produces cars with limitless possibilities.
- Honda
A well-known Japanese company that offers lawn mowers, boat engines, motor pumps, generators, scooters and motorcycles, as well as a series of trucks and cars that are popular on the Russian market. Recognizable simple and elegant emblem in the form of the first letter of the name of the founder of the company Soichiro Honda and the name of the brand.
The name of the company is made up of two words. The first part was taken from the name of the company Hatsudoki Seizo Co., Ltd in Osaka, which produced car motors almost two decades. The second part was borrowed from a combination of hieroglyphs "engine production". Designers did their best to create a laconic letter D, and it fully confirms the logo's compliance with the company's slogan "We make it compact." After all, the cars of this brand with small sizes are very comfortable.
- Acura
The Japanese plant, which is part of the Honda concern, prefers to assemble premium cars that are not officially sold in Russia, so cars of this brand are rare in Russia. The designers managed to put into the emblem a symbol of the technical uniqueness of the brand's products, since the root of the brand name is the Latin syllable "acur", translated as "neatness, design, accuracy."
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In the 1990s, when the first foreign cars suddenly poured in from the broken cordons, car thieves (that is, “horse thieves”) began to improve their methods of stealing, and the list of interests of the yard punks was replenished with the collection of outlandish badges. Unscrewing plastic logos from the radiator grilles of foreign cars, or even tearing them off the hoods, was a matter of minutes, and very soon no one was surprised at the plaques of VW, Opel, Ford and Renault. On the other hand, the Mercedes-Benz brand name was highly valued in any company: it was beautiful, and besides, it was cast from metal and chrome-plated - the guys wore it on a chain, like an honorary trophy, because the vigilant owners of the then rare Merinos could easily unscrew their heads for it . Literally.
But even the perfect forms of this three-beam star fade with those figures that were installed on the hoods of cars in the middle of the last century. We, the post-Soviet children of the 1990s, got bits of Western culture here too. It's probably for the best - after all, having a chicly detailed figure on the nose of a Cadillac or Buick could easily doom you to death. Maybe not one. But now you can survey the prim era of automotive art deco without any harm to health. Well, except that the author of these lines will begin an attack of profuse salivation ...
Saint Christopher, heaven and a filler plug
In fact, the habit of decorating personal vehicles with various sculptures does not come from a whim, but from a deeper feeling - fear. Whom, for example, did the brave sailors-discoverers hope for when they went “beyond the ends of the earth”? Each other, of course. And also to God, whose deputy in sea voyages was considered St. Christopher. It was his profile that the carpenters carved on the bows of the first long-distance ships - in the great hope that the "deity" would show the sailors the way home. Even when the oceans became more or less explored and lined with routes, sailors still remained the most superstitious public in the world. It has become a tradition to put a carved figure on the bow of a new ship. During the East India Campaign, wooden saints were replaced by statues of naked girls or proud animals, and pirates could boast of the image of terrible monsters.
Monsieur Guynemer's aircraft and the first pamphlets of the Hispano-Suiza sedan issued in his honor
At the dawn of the twentieth century, when the mysteries of this world began to melt like wax from a burning candle, wooden schooners and galleons disappeared as a class. In their place came all-metal ships. These figures on the nose turned out to be unnecessary - they had their own insignia. However, the pilots of the First World War, they are the aeronauts of the new time, did not disdain to show off with a spectacular pattern. Painting stars, aces of spades, and so on on the canvas sides of their biplanes, they could announce their appearance to the enemy from afar. This forced the unfired cadets to retreat, increasing the glory of the famous aces. Onaya, by the way, played a disservice to the captain of the French squadron, Georges Guynemer, who, although he had 53 downed aircraft on his account, fell for the fly of some unfired rogue, and was like that ...
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A sculptor by the name of Bazin, who carried out the order of Herr Birkigt,...
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Approached the case with all participation: ...
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The first versions of the stork were cast with the head lowered as a sign of mourning.
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As the brand develops...
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The bird looked forward with increasing eagerness
Being a devout Alsatian, Guynemer even in the sky wore the symbol of his homeland - a stork spreading its wings. Soon, this pattern, following the example of its captain, was adopted by the entire squadron, which is why they began to be called "Storks". And the Swiss industrialist Mark Birkigt, founder of Hispano-Suiza, produced engines for their SPAD aircraft. These aluminum V-shaped 12-cylinder units produce up to 235 hp. With. stood on most of the Entente fighters (about 50 thousand), and after the signing of the peace treaty, their surplus simply had nowhere to go. Then Herr Birkigt decided to adapt them to the new Hispano-Suiza cars, which at one time delighted the King of Spain, Alfonso XIII. For the revival of the brand, this was most welcome - its phaetons successfully competed with Rolls-Royce, which not every manufacturer could boast of. But Mark added a special stylistic touch to their appearance by ordering a nickel-plated figurine of a flying stork from the sculptor, which crowned the cork on the radiator tank - in memory of the brave Captain Guynemer, with whom he managed to make friends. These Hispano-Suiza cars were produced until the very end (1935).
Peculiarities:
If the example of the Hispano-Suiza of 1919 is not a starting point in the use of figures on the nose of the car by car manufacturers, then it certainly is one of the most iconic events in this matter. And then, you know automotive world a more touching epitaph than a stork hovering over a radiator?
a swan song
Mark Birkigt wanted it or not, but Hispano-Suiza, having opened a branch in France, became a kind of trendsetter in automotive fashion. Many looked up to the "French Rolls-Royces", exceptional in design, performance, driving performance, and, of course, price. Moreover, it was considered bad manners to equip a car with a “naked” radiator cap, and manufacturers began to get creative, whoever was in what much. On the practical side, it was even convenient: it was much easier to cool the boiling motor by rotating the relief figure that crowned a long nose torpedo body than a flat cover. In everyday life, even a special name for them appeared - “mascots” (fr. “mascotte”), which meant a charm that brought good luck.
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The heron emblem, designed by John Heshin Jr., was used by Cadillac and LaSalle from 1930 to 1932. This sculpture claims to be the most elegant car mascot ever created.
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In addition to the delightful design, it is distinguished by its impressive size: the height of the heron from paws to the tips of the wings reaches 15 cm.
Exquisite ornithological mascots, in addition to Hispano-Suiza, were famous for such brands as Packard and Studebaker. The predatory eagle on the hood was also “warmed up” by the German Adler. But the latter was too angular and nondescript, but the first two caressed the eye. Packard especially pleased with the graceful curves of his bird.
For the first time, its three-dimensional image was placed on the radiators of the Six series in 1929. The action, however, did not carry any imitation, but only mourning. A year earlier, in 1928, James Ward Packard, founder and first president of the Packard Motor Car Corporation, had died. He approved the old English coat of arms with a pelican in the center as the emblem of his company. This bird, cast in brass, honored the memory of the famous industrialist on almost all subsequent Packard models, until the abolition of the brand in 1958.
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In 1939, serious passions raged in the camp of the Packard Motor Car Corporation. The Institute of Heraldry of the United States, having more carefully studied the bird depicted on the coat of arms of the brand, admitted that it was not a pelican, but a cormorant.
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This amendment was legitimized by all the necessary documents, so Packard management had to recognize it.
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Until 1951, the figures on the cars were called "Cormorants", which was very annoying to buyers and regular customers.
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For many years they wrote letters to get the mascot back to its "legitimate" name, and did not calm down until the statue was again called the "Pelican".
In fact, the sculptor made a very conditional image of a pelican - in his interpretation, this creature looked exactly like a swan. A bird with a graceful curve of a long neck was not very true, but it was much more beautiful than a predator with a huge goiter. And the buyers also liked this sculpture, so soon the entire model range of the brand was equipped with it. The official emblem of Packard replaced the birds on the hoods of cars only in the penultimate year of the brand's existence.
Peculiarities:
While working on sketches of the future mascot, the designers of Packard Motor Car Corporation decided on a daring trick: each depicted a bird in a different pose. When this case went into series and the "conspiracy" was revealed, they did not change anything. It’s just that for each model a “own” swan appeared with a special neck bend and wingspan. So Packard cars gave collectors another reason to hysteria.
Chief of the six-cylinder
In the US, Pontiac is called not only car brand, but also cities in the states of Illinois, Indiana and Michigan. And all because this name once belonged to the leader of the Ottawa - a tribe of native American Indians. It was Pontiac, dissatisfied with the rule of the English colonialists, who raised an uprising among his people and, united with the French, won a series of bloody battles (1762-1764). As a result of these actions, a zone of reservations appeared throughout the entire territory from the Appalachian mountains to the Mississippi River, on which whites are still forbidden to settle and buy land.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
The odious personality of Pontiac is firmly planted in the minds of Americans. Perhaps now only a few know something about him, but at the beginning of the twentieth century, his image was one of the symbols of civil liberties. Therefore, the radiator caps of Pontiac cars, starting from the very first models, were decorated with a colorful bust of an Indian in a feather dress.
Since 1926, this decorative casting has been a naturalistic image with clear features of a portrait resemblance. One such carefully crafted "knob" could take up to three pounds of metal - an unprecedented wastefulness by modern standards. Of course, over time, even premium car manufacturers learned to save money, and the image of Pontiac underwent significant metamorphoses, but until 1951, every now and then he managed to maintain his significance and flavor. Even the Indian stylized as a locomotive looked impressive.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
The total "Indiana" of Pontiac figures continued until 1957 and even turned into a kind of hobby for the company's in-house designers. During all this time, dozens, if not hundreds of variations of an outstanding image were cast according to their sketches. But after the global modernization of the brand and the transition of its cars to the V-shaped "eight", the advertisements, which depicted the "Leader of the Six-Cylinder", lost their meaning. Cast busts were soon replaced by the most banal nameplates, which, in addition, saved Pontiac more than one ton of metal.
Peculiarities:
Putting a bust of one of the folklore heroes on the nose of a car is a curious practice: it looks stylish and makes thoughts work. It is strange that none of the Soviet engineers thought of putting the shaggy head of Karl Marx on the hood of a "serial" with AZLK.
Predators and artiodactyls
If today Jaguar products are the subject of reflection of morally unstable teenagers, then in the years of its formation this company risked being left without customers at all. First of all because of the name. The playful Swallow Sidecar sign didn't win over a respectable audience. It’s good that the auto magnate William Lyons, even before the Second World War, realized if not the playfulness in the name of his company, then the political scandal - the stylized emblem with a double “es” unambiguously alluded to the sinister abbreviation SS. Even the silhouette of a frivolous swallow did not save the situation. In order not to lose all customers, the brand urgently needed to change its image.
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The pre-war jumping jaguar emblem that adorned the hood of the Jaguar Mark I was made larger and more detailed.
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However, Sir William wanted to increase the "angle of attack" of the original figurine, so in the first batch, a metal wedge was substituted under the base of the emblem.
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And then the cat got a more schematic, “classic” form.
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Sculptor Gordon Crosby received an order for a new figurine of a radiator cap. At first he thought a lot about frisky artiodactyls, but after seeing the predatory curves of the SS90 and SS100 models, as well as hearing the work of their engines, he changed his mind in favor of predators. Soon, on the hood of these cars, a formidable cat - a jaguar - will be made to jump.
The first official emblem with an attacking jaguar appeared in 1935. The concept turned out to be so successful that it has survived to this day almost unchanged. Following the emblem, the turn of the name of the company followed. WITH light hand Crosby's "swallow-carriage" was replaced by the euphonious Jaguar Cars. By the way, the new emblem, made of brass and covered with silver, was offered to customers as an additional option at a price of £ 2.5 apiece.
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It seems that the figurine of the "enraged" elephant, which appeared on the Bugatti Type 41 La Royal cars in the thirties, was sculpted to emphasize the powerful dimensions of the car...
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However, the true motive lies in the family drama: Ettore Bugatti installed it in memory of his brother Rembrandt, an early deceased animal sculptor who, at the peak of his career, created the bronze statuette “Elephant in the Circus”.
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The image of the animal took root, and the company still uses it in the decor of its cars.
Around the same time, the American automaker Dodge was busy looking for a suitable logo. The order was entrusted to the famous sculptor, professor of art at the University of Michigan, Award Fairbanks. In the past, he did a good job of sculpting a mermaid mascot for Chrysler, for which he received a luxurious Chrysler Royal 8 sedan, which no teacher at that time could afford. After thoroughly studying books on animal anatomy and stocking up on clay, Faernbecks set to work. For several days he did not leave his workshop, sculpting a real parade of predators. But this failed to convince the company's management. Their attention was attracted by the figurines of mountain sheep, which the sculptor made for fun. The professor began to stir up interest in animals, saying that they are real masters of confusing tracks and are not afraid of even ferocious hunters. This fact turned out best recommendation for the future mascot, and soon the prancing lambs adorned the hoods of the brand new Dodges.
Car manufacturers do their best to promote their brands on the market, endowing their products with unique distinctive emblems - car brand badges.
Even on this technically insignificant touch, the consumer is ready to choose the products of large automobile concerns.
The brand is recognizable not only by appearance car or manufacturer's name, but also by the badge located on the grille and hood. A list of car brands can be found in any printed publication or online magazine dedicated to the automotive industry.
An excursion into history: how did car emblems appear?
Since 1885, with the advent of the first three-wheeled vehicle, its creator Karl Benz noted his "brainchild" trademark. Further, with the development of the industry and the transition of the palm in manufacturing from German to French inventors, each of the automakers sought to mark the car with its logo. At first, these were the first letters of the names of the creators, for example, "Panhard et Levassor" in 1889 had two large letters PL in front.
In 1900, Benz decided to name his car after his daughter Mercedes, which became the name of a popular brand of German Mercedes cars, where the triangular star adorns the products of this brand to this day.
With the expansion of the industry, all manufacturers began to choose a specific logo for themselves, trying to give it a unique simplicity and recognizability. The meaning of the emblem was different - from the coat of arms of the city in which the production was based, to graphic images of various names and mottos of companies. Over the years, auto concerns have been working to improve this small design detail without changing its original appearance. Each photo of car brands is made in such a way that a distinctive emblem must be included in the frame.
Interesting facts about car brands from around the world
According to unverified data, there are now about 2,000 brands of cars in the world., but it is simply impossible to accurately calculate all the brands of cars in the world. This speaks not only of a large number of car manufacturers, but also of the constant emergence of new companies on the market through mergers or divisions. The newly formed concerns continue to produce well-known brands, and move on to the development of their own unique models, creating new names and icons for them.
Click to enlarge.
Also, large auto giants can produce in their country a brand of car that does not enter the foreign market and remains unknown to a wide range of motorists. Such products also have their own unique emblems.
Currently, most online magazines for motorists create special catalogs that indicate car brands and their badges with photos, provide brief historical information about the manufacturer and the full range of products. A large number of videos dedicated to car brands have also been created with the translation of the name of the badges into Russian.
Car brands, their names and icons
Each car has come a long way from the developers to the buyer. And in the process of creating each brand, designers and designers tried not only to confirm the good reputation of the car with their name, but also to come up with a special distinctive sign that reflects the main concepts of the creators. Every year manufacturers rank the popularity of car brands. Of course, the leading places are occupied by auto giants with many years of sales experience in Europe, America and Japan. But they have recently been replaced by young and competitive companies from China.
European cars
- Mercedes-Benz has a three-pointed star badge, as "a symbol of power over land, sea and air." The company decided not to change or update such a familiar icon, but simply separate it from the name in print editions from 2007, where the logo will be printed higher than the main name.
- The Bayerisch motoren werke concern, before cars, was engaged in the manufacture of aircraft engines and decided not to change anything in the name for their cars. Now one of the world's most recognizable icons with the image of a white propeller against the background of the blue sky, reliable and high-quality BMWs are marked.
- Gear maker Andre Citroën has given his Citroën cars a bit of history on the badge - two signs with angles up, as a symbol of a cogwheel.
- The four rings on an Audi signify the merger of four automakers into one with the name Auto Union in 1932.
- Maybach father and son gave their chic cars two distinctive "M" on the emblem.
- Manufacturers logo Opel symbolizes lightning, and appeared when creating the Blitz model.
- Coat of arms of the city of Stuttgart in Germany migrated to respectable and always fashionable Porsche cars.
- Arrow with three feathers on the emblem of the Czech Scoda has been adorning cars since 1895, although in 1991 it was painted black (a symbol of longevity) and green (a symbol of ecology).
- early model Peugeot manufacturers- Lion - gave rise to the appearance lion emblems, as a hallmark of this brand.
- Icon Italian Alfa Romeo is complicated, because it consists of the flag of the municipality of Milan (red and white) and the coat of arms of the Visconti (green snake).
American cars
Japanese cars
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Chinese cars
Recently, a lot of cars from Chinese manufacturers have appeared on the market. Although many talk about plagiarism and the pathetic similarity of the emblems of the leading auto giants, Chinese car brands are produced with their own badges, which are given the closest attention during development. Unlike European and American brands, where the emblem mainly reflects historical facts, family achievements or is tied to the place of origin of production, Chinese designers develop logos for their young car industry, mainly following the company's motto. Therefore, the badges of Chinese car brands are closely related to Chinese history and reflect the desire for the development and implementation of new technologies:
