The first Chrysler logo appeared on the Chrysler Six in 1924. On the one hand, the logo resembles a ribbon that is awarded to the winners of various rural exhibitions, on the other hand, it resembles a wax seal that was put on letters. The author of this emblem is Oliver Clark, who conceived it as a "seal", symbolizing quality. Diagonally through this "stamp" is the inscription Chrysler. Also, the emblem is decorated with two zigzag stripes that indicate the capital letter of the name of the company's engineer - Fred Zeder.
In the 1950s, the emblem changed dramatically. And by the way, Chrysler has often changed its corporate logo in its history. At this stage, thanks to designer Virgil Exner, Chrysler represented two boomerangs pointing to the right - red and blue - which symbolized the vision of the future, speed and determination. It was a time of space discoveries, so the Chrysler logo resembled the movement of a rocket.
From 1955 to 1961, logo variants appeared using various family crests. On one of them, for example, a golden lion was depicted.
In September 1962, a new emblem was introduced - Pentastar - a five-pointed star inscribed in a pentagon, authored by Robert Stanley. It was this symbol among seven hundred proposals that one of the company's directors, Lynn Townsend, chose. He sought to find a logo that was both catchy, modern, versatile and the least pretentious. There is a version that the five ends of the star are the five brands of Chrysler: Dodge, Chrysler, Plymouth, Imperial and Airtemp. But it's not. This emblem did not carry any hidden meaning and symbolism, it just “looked cool”.
In the 80s, the company used stylized "Chrysler" lettering as a logo.
In 1993, they returned to the first version of the logo, having stylized it a little.
In 1998, the “stamp” was circled and fashionable wings were added to it. Such a return to the past and subsequent changes were caused by the fact that the company merged with Daimler-Benz and now something had to be done so that the logo did not “intersect” with Mercedes.
Since 2007, a new era in the history of the company begins, which was marked by a new logo. This time they return to the most recognizable shield - the five-pointed star. But now the logo has been made more solid: five triangles connected, closing the pentagon, which symbolized strength, the star, thus, became more expressive and now symbolized the strength, accuracy and high quality of manufactured products. In addition, the logo has become voluminous: the tops of the triangles “raise” closer to the center. Trevor Creed, Senior Vice President of Design, worked on the innovations.
What do Aston Martin, Bentley and Chrysler have in common? Yes, all three companies produce beautiful and powerful cars, however, for different niches. But these brands are related by outstretched proud wings on the hoods of their cars ... And the feeling of flying faster than the wind ... Aston Matrin
Aston Martin, a manufacturer of sleek and fast sports cars, was originally a British brand. Since 1994, the AM brand has belonged to the American concern Ford, but was recently bought out by a group of investors promising a new dawn for the legendary brand. The company was founded in 1913 by Lionel Martin and Richard Bamford in Newport Pagnell. The partners' first sports car was built in 1914. It was named Aston Martin - after Lionel's last name and after Aston Clinton Hill, where Martin won the local race in 1913. Aston Martin specialists honed their skills in races in which cars with a winged logo constantly participated.
In 1947, the company was bought by David Brown, marking the beginning of the history of Aston Martin DB cars. In 1963, the legendary Aston Martin DB5 was released, becoming the most famous car of James Bond. Since then, Aston Martin has been the favorite brand of the famous British agent 007. Bentley
The letter B enclosed in wings is the logo of another company of the English queen. Aristocratic luxury - that's how you can characterize the chic executive limousines and Bentley coupes. This logo, according to Bentley Cars Ltd., is a symbol of independence, showing that Bentley is only Bentley and nothing else. Very… English, right? The brand was founded in 1919 by Walter Owen Bentley. Moreover, from the very beginning, Bentley focused on the production of prestigious cars. Even the first Bentley car was equipped with a 3.0-liter engine, which made it inaccessible to ordinary motorists. Like Aston Martin, Bentley cars often won races. In the early 1930s the company came under the control of another British concern - Rolls-Royce. Since then, Bentley and Rolls-Royce cars have been structurally similar in many ways. Only now Bentley was intended for those who do not want to sit quietly in the back seat of honor, but want to drive the car themselves. One of Bentley's most famous cars is the Continental, a high-speed serial sedan that appeared in 1952. If, following Aston, we continue the theme of famous cars, then we will recall the Bentley S-2 model. It was purchased by John Lennon specifically for the presentation of the Beatles album - Yellow Submarine.
The emblem itself is said to be designed by Autocar magazine artist Gordon Crosby. The letter B was first depicted in a crown of laurel leaves on a black background, and after 1931 on green. Ever since the foundation of the brand, the color of the winged B has been important. Red is assigned to sophisticated models, green - racing, and black - the most powerful and aggressive. At the moment, there are only two "blacks" - the Bentley Continental T coupe and the four-door Bentley Arnage T. By the way, the British have a pun on this: the indispensable companions of a gentleman are Black T (black tee - Bentley) and black tea (black tee - black tea ).
But Chrysler, it seems, may soon drop out of the "winged" club, and of its own free will. The fact is that initially the emblem of the American brand was a pentagonal star. The company itself was founded in 1923 by Walter Percy Chrysler. But in 1998, the company joined the German concern Daimler AG, forming the largest DaimlerChrysler enterprise. Apparently in order to avoid confusion with the three-pointed star of Mercedes-Benz cars, the five-pointed star went into oblivion and was replaced by open wings. But everything is back to square one. In May 2007, the Chrysler division was sold, and a decision has now been made to return to the five-pointed star. Well, let's hope that the return to the roots marks a new stage in the history of the brand.
Changing times can also bring big changes to a logo. For over 80 years, Chrysler has used an impressive number of nameplates. But in 1962, Chrysler chairman Lynn Townsend wanted the brand to have a more modern and less pretentious logo. According to the Chrysler archives, Townsend chose the five-pointed star from 700 suggestions. Many people think that this logo symbolizes the five divisions of the company. But it's not. He just looked cool. Now Chrysler has a different logo again. This brand most often changes them.
The design shown at the top of the page is an adaptation of the original winged logo which Chrysler used on its cars at its inception in 1924. The logo was revived for the Chrysler divisions in the mid-1990s, and was surrounded by a pair of silver wings after the Daimler-Benz merger in 1998.
In 1963, the company had switched over to a star design which became known as the Pentastar and was extensively used on dealer signage, advertisements, and promotional brochures. Contrary to popular belief, it was not designed to symbolize the five divisions of the corporation at the time, Plymouth, Dodge, De Soto, Chrysler, and Imperial. By 1963 there were two car divisions in the United States, Chrysler-Plymouth and Dodge. As well there were over a dozen other divisions in the Chrysler Corporation family and management were after a symbol that all divisions could use.
Then Chrysler head, Lynn Townsend, was looking for a symbol that could be used by all divisions, on packaging, stationery, signage, advertising, etc. He wanted something that would be universally recognizable as "Chrysler" to anyone who saw it, from any perspective, from any culture. Chrysler's trademark symbol, the pentastar, was simple and easily recognizable from any perspective, even in motion on revolving signs. The symbol also facilitated Chrysler's expansion in the international market by removing the need to translate any text that is commonly used on logos.
Thus all divisions of Chrysler adopted the Pentastar. All car brands (Valiant, Plymouth, Dodge, Chrysler, Imperial, Hillman, Humber, Sunbeam, Singer, Simca), truck brands (Fargo, DeSoto, Dodge, Commer, Karrier), and all the other Chrysler divisions (air conditioning systems, heating, industrial engines, marine engines, outboard motors, boats, transmissions, four wheel drive systems, powdered metal products, adhesives, chemical products, plastics, electronics, tanks, missiles) and services (leasing and finance) were identified by the Pentastar. It united the firm "s various products and services in the public" s eye as no other auto firm has done.
The Pentastar appeared consistently but inconspicuously on the lower passenger-side fender of all Chrysler products, including foreign brands, until the early 1980s. At that point it was adapted to appear in such forms as emblems and hood ornaments, replacing other designs that had been used by Plymouth, Dodge and Chrysler and had in some cases identfied individual models, such as the Chrysler New Yorker trunk. It was placed on the passenger-side fender so it could be viewed by passers-by, a subtle method of getting the symbol ingrained in the public's mind. A nameplate has to be read, but a symbol is recognizable even to the illiterate Thus North American and French cars had the Pentastar on the right fender and British on the left.
By 1993, Chrysler started to phase out the Pentastar, with Dodge getting its own "Ram" logo, and by 1995, Chrysler got a ribbon symbol and Plymouth got a sailboat logo. The Pentastar's last badging appearance was on the steering wheel and keys of the Chrysler minivans produced from 1996 through 2000.
Currently the only remaining traces of this motif are a large, star-shaped window at DaimlerChrysler's American headquarters in Auburn Hills, Michigan, and Pentastar Aviation, a former DaimlerChrysler subsidiary which reverted to its original name after being purchased, ironically, by a today, glass on Chrysler Group cars and trucks still have the Pentastar on them, however, its days appear to be numbered .
Good day, friends! Without a doubt, any man dreams of a luxurious car - powerful, beautiful, prestigious. And there is no doubt that every man can make his dream come true if he gets up from the couch and takes at least some steps to increase his earnings. But the article is not about that, but about such an interesting thing as the most famous world car emblems. In previous publications from this cycle, you have already learned about the history of the origin of car badges of such brands as Mercedes, Bentley, Peugeot and other equally beautiful and famous cars. Today we continue our story.
What brands of cars will fall into today's photo review? So far, we have been specifically focusing on Chinese car brands because this is a separate extensive and fascinating topic, which will be devoted to a series of publications. So this time there will be exclusively American and European car emblems (Porshe, Mercury, Fiat, Chrysler). And a "pinch" of exotic - one Korean car brand "SsangYong".
What does the Porsche logo mean and the history of the car brand itself
Let's start our review with this legendary and world famous car brand - Porsche. Today Porsche is a giant German corporation whose main shareholders are the Porsche clan, descendants of the same Ferdinand Porsche, who founded this company in 1931 and designed the popular German car known in Russia as the "Beetle". Although car brands are correctly named and spelled Porsche, many are accustomed to the "folk" version of the Porsche. This is not true, but since such a “tradition” has developed, we will not break it and continue to use the option Porsche, as it is more convenient for readers. 
From the very beginning of its inception, Porsche has been actively involved in motor racing and entire Porsche model series are sports cars. Porshe car tuning is popular, which is professionally done by companies such as Gemballa, RUF and others.
Many people are interested in the origin of the Porsche logo and here we can tell you two stories. Like any self-respecting car brand, the origin of the Porsche badge is covered in legends. According to one such legend, once F. Porsche met Max Hoffmann (an influential and successful car distributor) in a restaurant. He began to ardently convince Porsche that his company needed a special logo - beautiful, stylish and powerful. And then, right in the restaurant, on a napkin, the first sketch of the Porsche logo was made.
But... it's a legend. In fact, Hoffman actually asked Porsche to come up with a colorful and elegant logo. But the engineer of the firm Franz Reimshpiss drew it. And not on a napkin, but on whatman paper.
What does the Porsche logo mean? This is the emblem of the lands of Baden-Württemberg, in the capital, which is the city of Stuttgart and the headquarters of Porsche is located. The name of the city in the center and a prancing stallion remind of the city on the logo (Stuttgart was originally a horse farm).
Mercury - cars are fast, like the ancient Greek god Mercury himself
And this is already an American company, founded in 1938 as a division of the unforgettable Ford Motor Company, for the production and sale of the middle price category (something intermediate between cheap Fords and luxurious Lincolns). Unfortunately, in 2010 the production of cars under the brand Mercury(Mercury) was discontinued, but they can still be seen on the streets of many cities. Yes, and our story about car brands would be incomplete without mentioning Mercury. 
Looks Mercury logo intriguingly - three silvery stripes, curved at an angle, inside a wide ring, on a black background. What does the Mercury badge mean, whose engines are still roaring on Russian roads? The word Mercury itself is the name of the ancient Greek god of trade Mercury, known for his speed (he had winged sandals). And the lines themselves on the logo are a stylized letter "M".
The Fiat logo is a symbol of the elegance of simplicity
And now let's fast forward ... to Italy of the 19th century! It was there and then (in 1899, in Turin) that the Fabbrica Italiana Automobili Torino automobile plant was founded. The abbreviation of the first letters of the company name is FIAT. Today Fiat is one of the most famous and popular car brands in the world. 
Interestingly, the Fiat concern also includes the famous Ferrari brand (which we will tell you about in the next article). And the Fiat company itself produces (and produced) not only cars, but also trucks, military, agricultural equipment and much more.
Fiat logo extremely simple and concise: the inscription "FIAT" on a scarlet square (rather trapezoidal) field with rounded corners, in a silver rounded frame. The design is believed to have been inspired by the Fiat badge's blazing neon sign he saw at night.
Chrysler's winged emblem is the personification of the "windy" automobile brand
Since the conversation turned to the Italian auto industry, one cannot ignore such a well-known automobile brand as Chrysler(Chrysler). Remarkably, since January 2014, control over Chrysler has completely passed to Fiat, which we just talked about.
Chrysler Corporation produces not only cars under the Chrysler brand, but also cars of such well-known brands as Jeep, Dodge and others. 
The history of the Chrysler logo is like a twisted Mexican soap opera. The Chrysler badge has changed countless times over the nearly century-long history of the company. Not so long ago, in 2007, the Chrysler logo was a five-pointed star. And in 2009, the Chrysler badge changed again and now it is the name of the car brand on a blue background, with outstretched silver wings. What does the Chrysler badge mean? I suspect nothing special - he just looks "cool".
Korean SsangYong twin dragons: logo, car, legend
Finally, as promised, a little "South Korean exotic". Specifically, we will talk about the growing popularity of the car brand ssangyong. Today, SsangYong Motor Company is one of the largest engineering companies in South Korea, founded in 1954. 
Translated from Korean, the name of the automobile brand SsangYong (SsangYong) is translated as "two dragons". Asian names, as usual, are interesting and full of deep meaning! If we look at the SsangYong logo, we will see that it looks like two wings or two pairs of predatory claws, some mighty and strong creature. Like... a dragon! So what does it mean ssangyong badge? This winged symbol brings good luck, at least that's how it is believed in Asia.
However, the company's business is really going well and in Russia SsangYong cars are also quite popular, for example, models such as SsangYong Rexton
.
That's all for today. follows!
When copying an article or part of it, a direct link to
