In 1954, Ha Dong-hwan Motor Co. was founded in Korea. It was engaged in the production of vehicles for commercial use: buses, trucks, special vehicles.
1967 Partnership with Shinjin jeep Motor Co., Ltd. Export outlet (Vietnam) with buses large capacity(for the first time for South Korea).
1974 Ha Dong-hwan Motor Co., Ltd. becomes a major co-owner of Shinjin jeep Motor Co., Ltd. The development of off-road vehicles with a hard and soft top is underway.
1977 Ha Dong-hwan Motor Co., Ltd. changes name to Donga Motor Co., Ltd. Development of 4-, 5- and 6-passenger jeep models with diesel engines
1980 Donga Motor Co. part of the "National Defense Industry" of South Korea.
1982 - Donga Motor Co. begins to develop dump trucks.
1983 - Donga Motor Co. acquires the trademark "KORANDO" from Geohwa Co., Ltd.
1984 - Donga Motor Co. acquires Geohwa Co., Ltd.
1986 - Export of "KORANDO" to Japan began. Ssang Yong GROUP becomes co-owner of Donga Motor Co.
1988 - Rebranding of Donga Motor Co. From now on, all cars are produced under the Ssang Yong brand, and the company itself is called Ssang Yong Motors Co. On sale all-wheel drive SUVs Korando Family created on Isuzu base Trooper.
Also in 1988, Ssang Yong acquired the British company Panther and in 1991 began production of the Kallista 2-seater roadster developed by this company.
In 1992, a strategic cooperation agreement was signed with Mercedes-Benz AG to develop gasoline engines.
1993 Mercedes-Benz AG becomes a shareholder of Ssang Yong Motors. Signed between Ssang Yong Motors and Mercedes-Benz AG technical union for development passenger cars. Since that time, all cars have been produced using design solutions, technologies and under the control of Mercedes-Benz AG.
Also in 1993, a stylish and comfortable Musso SUV appeared, which was equipped with engines licensed from Mercedes-Benz.
1994 - The appearance of the Ssang Yong TRANSSTAR model
In 1995, the export of Ssang Yong cars to Europe began. The first small-sized commercial vehicles Istana.
1996 - Ssang Yong Motors, the first in Korea, certifies the entire model range according to ISO standards. The new model Ssang Yong KORANDO NEW is presented.
In 1997, the luxurious executive car Chairman, developed on the basis of the Mercedes-Benz W124 / E320, was introduced to the market.
In 1998, the Daewoo Group acquired Ssang Yong, after which the models began to be produced under brand Daewoo, and the Ssang Yong brand itself has practically disappeared on cars after the 1999 model year.
In 2000, financial problems Daewoo again led Ssang Yong to independence.
In 2001, a new comfortable premium SUV Rexton debuted.
In 2002, the functional sports pickup Ssang Yong Musso Sports was launched.
In 2003, the luxurious executive New Chairman and reliable SUV New Rexton. Come out universal cars new series Rodius.
In 2004, the production of a new Ssang Yong Rodius model begins - an 11-seat macro van.
2005 Debut of SSANGYONG KYRON.
2006 Debut of SSANGYONG ACTYON.
Today, the company is deservedly considered a leader among manufacturers of Korean four-wheel drive vehicles. Continuous developments in the automotive industry, innovation, as well as consistently high quality made Ssang Yong one of the most prestigious Korean brands. The company is developing dynamically and actively brings to international market its model range, where a special place is occupied by the "hits" of sales recognized by all - cars Rexton, Musso Sports and Rodius.
SsangYong Motor Company is a South Korean auto manufacturer (passenger cars) headquartered in Seoul. Sang Yong, translated into Russian, means "two dragons", the company ranks third among Korean automakers in terms of the number of cars sold.
October 1954 is considered to be the official founding date for the history of SsangYong, at the time of its inception, the company received the name Hadonghwan Motor Company. The first products of the automaker were licensed Willys ( army SUVs) supplied by the South Korean army. Thanks to the constant orders of the military, the Sanyeng company (there are also transcriptions of Sang Yong, Saneng or Ssangyong) quickly achieved financial success and gradually expanded the range of manufactured equipment. In the 1960s and 1970s, the enterprise managed to launch the production of trucks, buses and special-purpose equipment.
In 1967, through partnership with Shinjin jeep Motor Co., Ltd. contracts for the supply of buses to Vietnam.
In 1974, Hadonghwan Motor Company becomes a co-owner of Motor Shinjin jeep.
In 1976, the company changes its name to Dong-A Motor. The development of new off-road vehicles designed to carry 4-6 people using diesel engines is underway.
In 1979, the opening of a new car assembly plant in the city of Pyongtek.
In 1983 purchase trademark"Korando" from Geohwa Co., Ltd followed by acquisition of Geohwa.
In 1986, Dong-A Motor is taken over by Ssangyong Business Group, and in 1988 receives its current name SsangYong Motor. The Korando Family appears in the lineup - created on the platform of the Japanese Isuzu Trooper.
In 1991, SsangYong enterprises entered into an agreement on technical cooperation with Mercedes-Benz AG (development of new gasoline engines).
In 1993 Mercedes-Benz AG became one of the main shareholders of Ssang Yong Motors, the second co-owner - Chinese company SAIC Motor. Mercedes AG and Sanyeng Motors enter into a technical union. At this stage in the history of the SsangYong company, all cars are produced under the supervision of Mercedes-Benz representatives.
SsangYong vehicles use engines, gearboxes, and many of the designs and technologies of the German automotive giant. Start of production of the SsangYong Musso SUV.
Sales start in 1995 Korean cars Sang Yong in Europe, the first-born is the Istana model - an exact copy of the Mercedes-Benz MB 100 minibus, produced from 1988 to 1995.
In 1996 appears new Korando, the company certifies its products according to international ISO standards.
In 1997, the Sanyeng lineup appears executive sedan Chairman, built on the basis of the Mercedes-Benz W124.
In 1998, the company comes under the control of the Daewoo Group, but not for long. Two years later, in 2000, Ssang Yong is again an independent structure.
In 2001, the production of the Rexton off-road novelty starts.
Launched in 2002 mass production pickup truck SsangYong Musso Sports.
In 2003, a new generation of the Chairman sedan and the Rodius minivan appeared with a design that caused much controversy.
Debuts in 2005 ssangyong SUV Kyron.
In 2006, another novelty Sang Yong Actyon.
In 2008, the premiere of the first crossover in the SsangYong lineup - C200 Concept (only two years later, after changing the name to Korando, the car will reach buyers). In the same year, the company's management declared bankruptcy; after the restructuring, the company was put up for sale. On August 12, 2012, SsangYong Motor was acquired by the Indian concern Mahindra & Mahindra Limited.
Sanyeng SUV production for Russian buyers is carried out at the factories of the Sollers company in Naberezhnye Chelny and Vladivostok.
Today, in Russia and the CIS countries, Ssang Yong cars are in steady demand. Available in Russian car dealerships following models Korean-Indian manufacturer: Actyon, Kyron, Rexton and pickup Actyon Sport.
Korando (twin of Russian Actyon), Actyon and Actyon Sports, New Actyon Sports, New Kyron and Rexton II. Possibly soon to Korean SUVs sold in the post-Soviet space, SsangYong executive sedans will be added.
It originates in 1954, when the Hadonghwan Motor Company was organized in South Korea. She originally released Jeep cars, intended for american army. Due to the confrontation between the southern and northern parts of the country, the demand for these machines was high, and this had a positive effect on the development of the company. Production soon began civilian vehicles, including for export. For example, already in 1967, Hadonghwan began to produce buses for Vietnam.
In 1976, the company name was changed for the first time to Dong-A Motor. The development of the enterprise under the new name has become even more active. In 1979, the construction of a plant in the city of Pyongtek was completed. The company began to work on promoting its products on a global scale. In 1984, Dong-A Motor started producing buses for Libya. In the same year, the company changed its name again to SsangYong Group.
In 1986, the company's management decided to acquire Keohwa Motors, which specialized in the production of Korando SUVs. Thus, large investments have been made in automotive industry, and it is in Korando. In 1988, the all-wheel drive compact SUV Korando was designed, which brought the company worldwide fame.
At the beginning of the last decade of the last century, Mercedes-Benz began to cooperate with SsangYong Motor. This led to a huge investment in a Korean company. As a result, by 1991, the development of cars and trucks that used Mercedes-Benz components was in full swing, in 1993 the production of Musso cars was launched.
In 1994, the plant in Changwong was opened, where mainly engines were produced. Since 1995, together with Mercedes-Benz, production began light cargo Istana car, known as MB100. The following year, the company began to produce another car - New Korando. The car was in demand mainly due to low price and excellent reliability. Therefore, it was actively exported.
Since 1997, when mass production was started cars, SsangYong has taken a new niche in the automotive industry. At the same time, the company introduced the Chairman, a business-class car. It was equipped V-engine with six cylinders and was based on a "stretched" chassis from the Mercedes E-class.
During the economic crisis, SsangYong Motor had to come under the control of the Daewoo group. Already after the crisis in 2000, the company regained its independence, separated from Daewoo. Then SsangYong took up the internal restructuring. Special attention in this process, development, research and design were given. At the same time, the management tried to recreate the sales network and warranty service programs.
In 2000, the new model Chairman CM500 was introduced to the world. A year later, the Korando model won the Energy Winner 2001 award. At the same time, the production of the modern Rexton SUV was launched, and the production of the functional SsangYong Musso Sports pickup truck began. The revival of SsangYong was also demonstrated by the opening of its own technical center in China.
Since 2003, the production of New Chairman - a passenger sedan, and New Rexton with diesel engine. The following year, the company launched the multifunctional Rodius. In Australia and some other countries, this car was sold under the name Stavic. At the same time, SsangYong received new investments: almost half of its shares were bought by the Chinese SAIC Motor. 2006 was marked by the debut of two more new models: crossover Actyon and an Actyon Sports pickup truck.
Korando, Musso, Rexton cars have been supplied to the Russian market since the late 1990s. At the end of 2005 at the ZMA enterprise in Naberezhnye Chelny, company-owned Sollers, the production of Rexton SUVs began. Starting from the end of 2006, the assembly of Kyron was launched at the plant, and then - Actyon. Currently, Rexton and Kyron models have a full production cycle, including welding and body painting.
Since December 2009, SsangYong models have also been produced in the Far East. The total investment in this project amounted to 5 billion rubles.
In 1954, the Korean company "Handongwan Motor Company" was founded, which in 1984 changed its name to "SsangYong Group". The first products of the company were cheap buses, which gained immense popularity in many countries of the world. In 1967, the production of passenger cars begins, which allowed Handogwan to make a high profit. However, the construction of a new plant and the creation of its own technological center did not affect the development of the company's model range.
However, new point The starting point was 1986, when ssangyong"acquired the company" Keohwa”, which specialized in the production of off-road vehicles. So in 1988, a compact SUV SsangYong Korando , equipped with a 2.9-liter diesel power unit with a capacity of 98 Horse power.
Thanks to this model, the Korean firm came to the attention German concern "Daimler", who rushed to enter into a strategic partnership with a promising automaker, which led to the transition " ssangyong» on the use of technologies and production units « Mercedes Benz". In 1993, the first of these cars was introduced - an SUV. SsangYong Musso equipped with diesel engines Daimler, with a capacity of 77 and 120 horsepower. In addition, thanks to the German company, there was no need to promote the Korean brand in new car markets, dealer networks were used. Mercedes" And " Daewoo", which significantly increased the production of this model, and" ssangyong"With each subsequent year, he updated his personal record for profits.
In 1994, a plant for the production of power units was put into operation, where all key management positions were taken by engineers " Daimler". It was this decision that allowed the release of a large batch minibuses SsangYong Istana known on automotive market Europe as Mercedes-Benz MB100. In 1996, the second generation Korando was introduced, which became widespread in the automotive market of the Asian region due to its low price.
Despite the successes, the financial crisis of 1997 hit hard on “ ssangyong» due to the protracted costly modernization of the entire production process. As a result, a controlling stake was bought out by one of major automakers South Korea - " Daewoo", which did not affect further cooperation with the concern" Daimler”, who continued to participate in the development of cars ssangyong.
In the same year, the first and only not off road vehicle brand name Chairman. Under the hood is a six-cylinder power unit from Mercedes-Benz S-Class , and a slightly updated chassis was chosen as the platform mercedes-benz e-class.
In 2000, due to the plight of Daewoo, all the shares " ssangyong”were bought out by its top management, which allowed the automaker to gain independence. In the same year, all current models of the brand were updated, and a year later, a new flagship car of the brand was introduced - full size SUV SsangYong Rexton built on the basis Mercedes-Benz ML-Class . Under the hood is a 3.5 liter gasoline power unit from " Daimler ».
In 2002, it was decided to open a technology center " ssangyong» in China, leading to the release SsangYong Musso Sports- frame pickup. And next year, two top models of the company underwent a light restyling. Chairman And Rexton who received new design from a renowned company ItalDesign". At the end of 2005 at the ZMA enterprise in Naberezhnye Chelny, owned by the company Severstal-auto (Sollers brand), the production of Rexton SUVs began. Starting from the end of 2006, the assembly of Ssang Yong Kyron was launched at the plant, and then - Ssang Yong Actyon. In 2006, a major Chinese conglomerate " SAIC» bought out a 49% stake in the Korean automaker, which led to the release of the brand's first crossover SsangYong Actyon.
However, serious miscalculations in the company's development strategy led to the fact that in 2008 " ssangyong» initiated bankruptcy proceedings, which led to the closure of the brand's factories until 2009.
From December 2009 models ssangyong produced in the Far East. The total investment in this project amounted to 5 billion rubles. Since 2010, the South Korean automaker SsangYong Motor has been owned Indian company Mahindra & Mahindra.
In 2010 concern "Daimler", through an Indian firm Mahindra» bought out 70% of the shares « ssangyong". Such a lengthy procedure was caused by the fact that the South Korean government prevented the direct sale of the company, fearing foreign expansion into the country's automotive industry. However, after a long lull, a solution was found. Production was resumed and engineers Korean brand started working on new models, in parallel, completely updating the current model range in 2011.
In the same 2010, Korando appeared on the market - a compact korean crossover with front or all-wheel drive, known on Russian market under the name New Actyon. The European premiere of the crossover took place in 2010 at the Moscow Motor Show.
Korando became the first "SUV" that SsangYong equipped with a load-bearing body. The legendary Giorgetto Giugiaro had a hand in the design of the car. As a result, the Corando's look has become more European, sporting two interior color schemes and seven body color options.
In 2014 in Russia, according to the Association European business, 25,010 SsangYong cars were sold (-27% compared to 2013), of which about 20,000 units. were released in Russia.
March 2015 SsangYong company suspended export to Russia finished cars, as well as car kits, which are assembled in the Far East of Russia, under the pretext of the instability of the ruble exchange rate and the market situation. The plant in Vladivostok continues to assemble from previously delivered kits.
SsangYong Motor Company or SsangYong Motor is a South Korean automaker. The name in translation means "Pair of dragons". 70% of the company's shares have been owned by Indian Mahindra & Mahindra Limited since 2011. The entire range of Sang Yong.
Story
The company was originally founded as two individual companies: Ha Dong-hwan Motor Workshop and Dongbang Motor Co. In mid-1963, the two companies merged to form Ha Dong-hwan Motor Co.
Since 1964, Hadonghwan has been producing jeeps for the US military, as well as trucks and buses. Since 1976, the company has introduced a wide range of special vehicles. In 1977, the company was taken over by the Sang Yong business group, which eventually changed the name of the division to SsangYong Motor.
In 1987, the company acquired the British automaker Panther Westwind. In 1991, a technological cooperation was started with Daimler-Benz. The agreement was necessary for Sang Yong to develop modern SUV Mercedes-Benz level.
This was supposed to allow production to gain footholds in new markets without having to build its own infrastructure, but to use existing Mercedes-Benz networks. This alliance resulted in the SsangYong Musso, sold first by Mercedes-Benz and later by Ssang Yong.
Sang Yong profited from this alliance for a long time - even after Daimler-Benz stopped selling the Musso brand, she continued to produce the Istana model based on the Mercedes-Benz MB100. In addition, Daimler developments were used in many other models, including the second generation Korando, Rexton, Chairman H and Sang Yong Kyron, the price is only 1 million rubles. can be found in the related article.
In 1997, Daewoo Motors, now Tata Daewoo, bought a majority stake in Ssangyong Group, with the goal of selling it again in 2000 because it was in deep financial trouble itself. At the end in 2004, Chinese automaker SAIC acquired a 51% stake in Sang Yong.
Modernity
In 2010 General Motors signed an agreement with Sang Yong to supply new vehicles, (namely Rodius, Chairman W and Chairman H), in exchange for a $17.6 million investment in the company, which is still recovering from bankruptcy.
In April 2010, brand management reported that several local and foreign companies showed interest in acquiring the company, which led to a 15% increase in the value of its shares. In August of the same year, Mahindra & Mahindra Limited won the bid and acquired SsangYong for US$4.8 billion.
The lineup
Crossover Korando
