What distinguishes brand cars Daewoo, is a reasonable ratio of quality and reliability with the price. Today, the manufacturer Daewoo continues to produce economical, easy-to-drive and comfortable cars. Thanks to this, they have earned high popularity and trust of motorists in Russia.
History of the automaker Daewoo
The birthplace of Daewoo is Korea. It is in this country that the headquarters of Daewoo Motor Co. is located. Ltd and since 1977, the brand's well-known cars have been produced to date.
From Korean, the name "Daewoo" is translated as "great universe". In accordance with this value, the management chose a logo in the form of an image of a seashell.
The history of the creation of an automobile corporation begins in 1972. At that time, there were already four largest automakers in Korea, including Kia, Hyundai Motor, Asia Motors and Shinjin. A little later, an alliance between Kia and Asia Motors was created, and Shinjin became known as Daewoo.
Concerns were the founders of Daewoo General Motors and Suzuki in the same 1972. Some time later, the automaker received a new name Daewoo Motor, the most famous today.
Both at the beginning of its formation and in subsequent decades, Daewoo Motor made serious efforts in order to be a worthy competitor to such corporations as Hyundai and Kia.
The lineup
The very first cars manufacturer Daewoo began to produce in 1977. One of these models was Daewoo Maepsy, almost a complete analogue of the Opel Rekord, a popular car at that time.
The next model was Daewoo Nexia, which was also assembled under license from Opel. The model, which at one time conquered many world car markets, was called Pontiac Le Man in the USA and Canada, its other acquired name is Daewoo Racer. At the same time, body modifications were used in the model (sedan, 3- and 5-door hatchbacks), as well as various technical equipment. In 2003, the production of Nexia hatchbacks was closed, the sedan is still produced to this day.
In the future, Daewoo auto designers created small and middle class models - an inexpensive sedan Espero(1993), model Nubira(1997), produced in various body types. Nubira platform update led to the creation of a model based on it Daewoo Lacetti(2002).
One of the most interesting models in the history of Daewoo is Leganza. Its release began in 1997. The idea of the concern, which this car embodied, is the creation of an exceptional model, which has no analogues. To do this, the world's best manufacturers joined the creation of Leganza.
Daewoo Leganza has become the embodiment of harmonious style and excellent technical characteristics. For your level new car received a very rich list of equipment and additional options. With all this, the cost of the car did not go beyond the acceptable and became another undoubted advantage of the model.
Simultaneously with the Leganza, a presentation of a new class “C” model took place - Daewoo Lanos . In fact, it was this car that became the very first completely independent project of the Korean automaker. This model also had various modifications bodies and technical equipment.
In 1998, a bright novelty was presented in Geneva: a front-wheel drive mini-car with a transverse engine. It was the very first car Daewoo Matiz, a new supplemented version of which was then presented in October 2000 at the Paris Motor Show.
The updated version, which was introduced so soon by the manufacturer Daewoo Matiz, has received recognition among motorists. And there were many reasons for this. ABOUT manufacturer Daewoo Matiz around the world started talking about a concern that produces high-quality and comfortable cars. Due to the low cost, these cars were available to a wide range of buyers, thanks to which the sales of Daewoo Matiz grew rapidly year by year.
Since 2003, all Daewoo assembly plants have been given the status of independent production. Today they continue to work actively:
- Uz-Daewoo plant in Uzbekistan (production of Matiz, Lacetti, Damas, Nexia);
- Polish plant FSO (manufactured by FSO Lanos and FSO Matiz);
- Romanian company Daewoo Romania (assembly of Matiz, Nexia and Nubira II).
Since 2005, Daewoo Motor cars produced for Europe and Russia began to bear the Chevrolet name.
Countries that assemble and produce Daewoo cars- South Korea, Uzbekistan, Ukraine
Is it a member of other companies, divisions, corporations, groups?
Disappeared as a single company in 1999. Since 2002 it has been part of General Motors, since 2011 GM has abolished the Daewoo name, and replaced it with Chevrolet. Although individual parts of the company still continue to be produced under the name Daewoo.
What does the emblem, sign, logo mean
A Brief History of the Daewoo Brand
The company, whose Daewoo brand is quite well known in some countries, is considered relatively young in the world automotive market. Its very appearance was evidence of how fast South Korea began to move in terms of development, whose Daewoo company became one of the first in the country to specialize in the production of cars. 
The name of the company where Daewoo is assembled literally translates as "Great Universe", although many drivers whose car is Daewoo might not agree with this interpretation due to its insufficiently high (compared to cult brands) quality. However, this company, whose Daewoo brand was not recognized in its own country for some time, managed to fight its way to the surface.
In 1972, the South Korean authorities considered that only those in the country had the right to produce cars. Hyundai companies, Shinjin, Asia Motors and Kia. Soon, the last two companies merged into one, and Shinjin established ties with American manufacturers, and after some time, with the support of General Motors, it was transformed into Daewoo Motor.
Until 1993, the factories where Daewoo is produced continued to cooperate with the Americans. In the 90s, cars whose manufacturer Daewoo did not want to be limited to the local market managed to “leave” South Korea. Daewoo Nexia cars, as well as Daewoo Espero, were appreciated by the German consumer, successfully entrenched in the automotive market 
European countries. In many ways, the Daewoo Nexia car resembles the world-famous Opel Kadett E, which began to be produced in South Korea back in 1986. Interestingly, the same car entered the North American markets under the name Pontiac Le Mans, and among the locals it became known as the Daewoo Racer.
In the 90s, the company, whose production of Daewoo became more and more technically developed, began to gain more and more popularity, but over time it was forced out into the category of manufacturers budget cars, which have become of interest to consumers from the CIS countries.
Who produces Daewoo today
Today, the production of cars of this trademark established in several countries, with priority given to those states that had liberated from the Soviet Union. The production of Daewoo cars was launched on the territory of Ukraine and Uzbekistan, where they gained considerable popularity due to their low cost and tolerable quality. In the late 90s, the company began to experience significant financial difficulties. However, the South Korean authorities refused to nationalize her, as a result of which she became an interesting acquisition target. The winner of the auction was General Motors, which made it its own subsidiary, and secured a new name for it - GM Daewoo Auto & Technology Co. Thus, close cooperation between the South Korean and American car manufacturers in the past has allowed Daewoo to survive in a difficult situation, remaining an original manufacturer with its own brand.
Gadget manufacturers
The Korean company Daewoo has already managed to earn a name for itself in the world market. Its foundation is associated with the name of Kim Woo Chung, the founder and chairman of the Daewoo Group.The company appeared in the spring of 1967 as Daewoo Industrial. Prior to the Asian economic crisis, it was the second largest financial and industrial group in Korea. In total, the Daewoo Group had about twenty divisions, and some of them have even survived to this day as independent companies.
The largest DG corporations were engaged in the production of buses ( public transport), automobiles, consumer electronics, auto parts, and even small-caliber small arms. In addition, there was a research and development division, a financial company, firms for building dams, aircraft, container ships, tankers, and so on.
There was also a department for designing hotels (the most famous was the 5-star Hanoi Daewoo hotel, at the opening of which even Russian President Vladimir Putin is among several thousand invited guests). In other words, the Daewoo company was engaged in a wide variety of industrial and business areas.
In 1978, Daewoo Motor also appeared (under this name they became known already in 83), however, due to financial problems, this division was sold to General Motors (Korea) in the 2000s.
Daewoo was founded by Kim Woo Chung in the spring of 1967. He was the son of the governor of Daegu Province. Kim graduated from Gyeonggi High School and then studied economics at Yonsei University in Seoul.
The future founder of the corporation was born in 1936 in Daegu. In his youth, Wu Chung was engaged in the delivery of newspapers, helping his family, who depended on him financially for a certain period of time. He was lucky to graduate from the prestigious Gyeonggi School, after which - Yonsei University.
Kim's father was a teacher and mentor to former President Park Chung-hee, who in turn supported Kim financially and helped him navigate the business world.
After graduating from Yonsei, the future founder of Daewoo joined a small trading corporation, later specializing in the textile and clothing industry. After leaving there, he created Daewoo Industries with five of his associates. Using his connections among university graduates and political support, he managed to achieve some success, as well as acquire several various companies.
More correctly, the Daewoo Group was created from several acquired companies (usually experiencing certain financial difficulties). Kim turned firms on the verge of bankruptcy into one big successful enterprise, which was included in the list of the largest Korean companies in the 90s (along with such "giants" as, and).
Unfortunately, the financial structure of the Daewoo Group was not initially built too competently, and therefore the company suffered noticeably after the Asian crisis. Kim had to sell almost 50 divisions of the corporation, focusing only on the most successful of them. The company lost millions of dollars.
Adding fuel to the fire was the fact that Wu Chung was placed on the Interpol wanted list while in exile, because he left Daewoo heavily indebted to his employees.
Shortly after he returned to South Korea in the summer of 2005, Kim was arrested and had to apologize for the damage he had done to his nation, as well as accept full responsibility for the group's breakup.
Wu Chung added that he is "ready for whatever the authorities have in store for him." In the spring of 2006, he was sentenced to 10 years in prison after being convicted of embezzlement and financial fraud. In addition, the government described $22 billion of his fortune, fined him an additional $10 million.
In the winter of 2007, Kim received an amnesty from President Roh Moo-hyun. By tradition, the presidents of South Korea give pardons just on the eve of the new year.
During the 1960s, after the end of Syngman Rhee's authoritarian and brutal government, new president Park Chung Hee decided to take care of the development and growth of the country. This helped increase access to resources, promoted exports, industrial development and provided protection from competition - in exchange for the support of the ruling elite by the company.
At the very beginning, the Korean government introduced a series of "five-year plans" that were necessary to achieve a number of basic goals.
Until the second five-year plan, Daewoo was not a major player. It was able to benefit from cheap government loans that were based on potential export earnings. The company was initially focused on the textile and clothing industries, which made it highly profitable due to South Korea's inexpensive and large labor force.
The third and fourth "five-year plans" fell on 1973-1981. Throughout this period work force was in high demand throughout the country. Competition from other states began to undermine Korea's competitiveness. The government responded to this step by concentrating its efforts on the production of machinery, equipment and electrical engineering, shipbuilding, petrochemicals, construction and military initiatives.
At the end of this period, it forced Daewoo to work on shipbuilding. Kim was reluctant to do so, but the company soon established a reputation for producing oil rigs and ships at prices that set it apart from all competitors.
Over the next decade, the Korean government proved to be more liberal in terms of its economic policies. Small private firms received incentives and import restrictions were eased. The state also reduced discrimination and supported free market trade. Daewoo has established a number of joint ventures with European and US companies.
It has expanded the export of machine tools, military products, aerospace interests, design and manufacture of semiconductors. In the end, the company began to build civilian helicopters and aircraft, which cost less than the products of their American counterparts.
It has expanded its efforts into the automotive industry and has become the seventh largest automotive export and the sixth largest auto manufacturer in the world. During this period, Daewoo managed to achieve great success. Other Korean companies have been less resolute.
In the 80s and early 90s, the Daewoo Group was engaged in the production of consumer electronics, computers, telecommunications and construction equipment, and even musical instruments(piano).
The Asian financial crisis began in 1997. In 1998, the company found itself in a very difficult financial situation. At the time, the Korean government was running a deficit, which limited access to low-cost credit. Whatever the case, the firm took on 40% more debt.
By 1999, Daewoo, the second largest South Korean conglomerate with interests in hundreds of countries, was bankrupt with over $84 billion in debt. Shortly thereafter, Kim Woo Chung fled to France, and former Daewoo employees put up Wanted posters with his picture. Kim returned to Korea in the summer of 2005 and was immediately arrested. He was charged with embezzlement and smuggling.
What has had the most impact on the company? One of the most important factors in its formation was the intervention of the state. The government protected the company by providing it with huge subsidies and unlimited cheap loans (except for some periods of history), as well as protection from foreign competition.
However, the price for this was complete loyalty to what the government was doing. The company even undertook the production of those products that were imposed on it against its will.
The next important factor was the labor market. The traditional work ethic that helped Korea achieve economic prosperity was threatened as workers began violent protests against long hours and low wages. For example, the shipbuilding division of the company suffered heavy losses because of this.
Daewoo has also had a huge impact on working in a global economy. The international demand for free trade has forced the Korean government to open up its markets as well.
Unfortunately, many Korean products traditionally considered low quality. The decisive factor was that Daewoo products were not among them.
The downfall of the company was and remains highly controversial due to the important role that chaebols (i.e. the type of conglomerate that Daewoo was) played in the country's national economy. Banks and the South Korean government also suffered billions of dollars in losses as a result of the collapse. The bankruptcy of the company became not only an economic but also a political crisis, which shocked most of the country.
TIME correspondent Michael Schuman said the end of Daewoo has huge implications. Previously, it seemed clear that Daewoo and other Korean conglomerates were "too big to fail." This belief has led many investors and bankers to invest cash even though Daewoo were unable to repay the loans.
After what happened to the company, large conglomerates were no longer considered the safest investment option, and instead investors were interested in promising small firms and entrepreneurs. By the way, Korea's GDP even grew after the closure of Daewoo.
Schuman also drew an analogy to Japan's "lost decade" in the 1990s, when banks continued to invest in unprofitable "zombie firms" because, in their own opinion, these firms were too big to fail. Shuman noted that Japan's economic recovery is impossible until such a practice stops.
The Daewoo Group has been reorganized into three separate divisions. They were active in many markets, predominantly in steel processing, shipbuilding and financial services. Concerning legal entity, it is registered as Daewoo Corporation (today Daewoo Electronics). The corporation is focused exclusively on the production of electronics.
Despite the bankruptcy, DE continues to exist in the run-up to 2015 (with a new brand logo). However, many other subsidiaries and enterprises became independent or were abolished.
IN North America the company's products can be found under the Trutech brand. In the early 2000s, General Motors bought out automotive division. Later in Europe they changed their name to Chevrolet. In 2005, it was announced that Australian and New Zealand Daewoos would carry the Holden badge.
As for the Middle East, Thailand and the South African states, they will remain under the Chevrolet brand there. Subsequently, the production of commercial vehicles will also be transferred to Tata Motors, the fifth largest manufacturer of medium and heavy commercial transport in the world.
As of early 2015, the Daewoo brand includes six companies: an electronics (DE) company, an engineering and construction company, a trading and investment company, a shipbuilding company, a small arms manufacturer and a commercial vehicle manufacturer. There are also divisions that operate under the control of other corporations.
One of the most famous mobile devices company is the Itteki S42 model, which appeared in 2006.
This device was made in the slider form factor. It supported mobile Internet (only via cable, no portal) and was equipped with battery at 850 mAh.
Such a phone was able to work up to two and a half hours in talk mode, and up to one hundred and eighty hours in standby mode. The LCD display was made using TFT technology and supported more than 260 thousand colors.
The amount of built-in memory was 16 megabytes, and the camera had 0.3 megapixels. 64-voice polyphony was also provided. From additional features there was a scheduler, an alarm clock and a calculator.
An article about the most interesting and exciting moments in the history of Daewoo - the ups and downs of the brand. At the end of the article - a video about Daewoo cars.
The content of the article:
The history of the huge Daewoo concern is an exciting mixture of scandals, frauds, bankruptcies, risky adventures, and at the same time resilience and unsinkability. The company, which was the pride of its country, subsequently drove South Korea into billions of dollars of debt, and thousands of people lost their jobs. However, despite the theft, litigation, arrests of the entire leadership of Daewoo, whether it's good or bad, it has existed for 40 years.
Businessman or scammer
Kim Woo Chong was born into an extremely poor family, and since childhood he had to earn a living by selling newspapers. Then the hard-working young man founded a textile trading company, which he pompously called the "Big Universe" - Daewoo.
A few years later, the company's sales amounted to 25 billion dollars a year, and Kim became famous for his organizational skills. Not without the help of the government, he bought up bankrupt enterprises and quickly made them highly profitable. In addition to his home country, Kim has invested in automotive production Uzbekistan, India, Poland, creating joint ventures there.
By the end of the 90s, the company gave the state 13% of exports, or almost 18 billion dollars, as well as the work of 250 thousand employees.
Trouble crept up in 1997, when the miracle entrepreneur deafeningly went bankrupt and was forced to hide from law enforcement agencies. It turned out that his entire company with many years of impeccable reputation, one of the four largest in all of South Korea, was mired in multi-billion dollar debt. The management regularly falsified accounting documents, showing continuous growth of assets.
Kim Woo Chong opted to increase debt instead of cutting production, which particularly shocked the state, which provided cheap loans. large companies with a carefully thought-out development plan. As a result, Daewoo was on the verge of complete destruction, employees car factory cut thousands..ami. Then the state had to apply to the IMF for a loan of 58 billion dollars in order to save all the sinking organizations that were under the tutelage of Daewoo.
"Son of the Regiment"
most famous and popular model Daewoo's automaker is the compact Matiz. Despite the abundance of jokes about him that he is an imported version of the Zaporozhets, that his trunk is 27 Galina Blanca cubes, the history of this car is interesting and extraordinary.
If its predecessor Tico was almost completely copied from the Japanese Suzuki Alto, then this baby was created from scratch for 29 months, spending $ 180 million. Moreover, they were created in the full sense of the word by the whole world: it owes its design to the Italian maestro Fabrizio Giurjaro, American, Japanese, European engineers and designers took part in the technical part. Development running system fell to the British technical center, and the engine came directly from Germany.
A nice car with three configuration options attracted the attention of visitors to the Frankfurt Motor Show. The millions invested were not in vain: first, Matiz conquers the domestic, then the Italian market, from there it reaches England in the right-hand drive version, from where it spreads throughout Europe.
The release of babies per year reaches 400 thousand copies, and with an average price of 10-12 thousand dollars, it is not difficult to calculate for what period the first own development Daewoo paid for itself completely.
Daewoo, SsangYong and Mercedes
In the era of the dominance of the Korean car market with typical sedans, the engineering SsangYong company decided to seriously occupy the niche of SUVs. Traditionally, having started their journey by copying military Willis, gradually over 10 years of development, engineers gained the skills to develop their own models.
At this point, a few percent of SsangYong's shares were acquired very timely. Daimler Benz. Thus, newly minted samples, in addition to great design, affordable prices and a high level of comfort, we additionally purchased power units from the best German manufacturer.
Daimler Benz willingly shared his experience and helped in the creation of such models as Korando and Musso. The affairs of the Koreans went uphill, and they swung at cars business class, for which the Mercedes platform was also taken. The car turned out to be interesting, not inferior in design to Lexus, only much cheaper. However, just before the start of sales, the unexpected happened.
Although SsangYong's business was flourishing, sales were going uphill, suddenly a compatriot Daewoo acquired 52% of the company's shares. Following its aggressive policy, the "invader" immediately began stamping its logo on the produced cars. In addition, there was a certain agreement between partners SsangYong and Daimler Benz - the new Chairman model, which is a direct competitor to German products, should not be exported to Daimler markets. But Daewoo was not interested in other people's obligations, royalties, and even more so mutual politeness in terms of exports. Daimler was seriously offended, and Daewoo, as if nothing had happened, doubled its production volume, although the conflicting car promised to be renamed.
Daewoo's own crisis also saved him from litigation with the German auto giant, which, while still owning a 3% stake in SsangYong, was not going to lose the invested funds, and in addition its reputation. At the beginning of the 2000s, Daewoo sold a controlling stake, took up its problems in earnest, and a promising Korean automaker came under the reliable wing of an Indian machine builder.
Daewoo, General Motors and Chevrolet
From the very beginnings of Daewoo, the shadow of a strategic partner, General Motors, loomed behind her. The Koreans received a profitable alliance together with the purchased automaker Shinjin Motors. The first joint product was Opel Kadett E, the license for which the American partners generously gave to the Koreans.
A typical sedan for that time was produced in an Italian factory and had a choice of petrol or diesel engine. In different countries, the model was known under different “names”: in Australia and America - Pontiac LeMans, in Brazil it was listed as Chevrolet Kadett, in England - as Vauxhall Astra, and in South Africa - as Opel Monza.
After a Korean conglomerate filed for bankruptcy, creditors and rivals turned on it as the government refused to further fund or nationalize the venture. Both Fiat and Ford wanted to own the brand, and General Motors would not mind becoming a full owner.
The Italians at that time were experiencing their own financial difficulties, Ford considered the acquisition unprofitable, so the creditors got 33% of the shares - the same GM bought the lion's share at a bargain price, another 15% went to Suzuki. However, the company was too compromised by its debts and scandals, so its unreliable reputation negatively affected both the current owners and interest in the brand.
Since 2004, the automaker called Daewoo Motors has ceased to exist, turning into Chevrolet, and existing models have acquired new names: Chevrolet Lanos instead of the same name Korean car, Aveo instead of Daewoo Kalos and
Lacetti instead of Nibura.
Daewoo and Ravon
Korean unfortunate businessmen brought a lot of troubles and troubles to all their numerous divisions and subsidiaries. The Uzbek car assembly plant, which was called Uz-Daewoo, also fell under the influence of the general hype. The enterprise was also jointly owned by Koreans and Americans and manufactured minibuses and cars, including Chevrolet Spark, Chevrolet Matiz, Daewoo Gentra.
The new enterprise, which was named Ravon in 2015, continued close cooperation with American engineers, which had a positive effect on Russian motorists. At that time, GM officially stopped the production of its products at Russian factories, which led to a significant decline in our car market. But the products of the Uzbek plant have been well known to car owners for more than 20 years, and therefore are invariably in demand. Now they could get the same models in their original form, only with the Ravon nameplate on the front of the car.
Surprisingly, after a string of corporate bankruptcies, paying out $30 billion to bail out all subsidiaries of Daewoo's creditors, who returned just $7.7 billion in stock sales, the company still exists. The rapidly growing supercorporation, which was provided with comprehensive assistance by the government, which, like an octopus, spread its tentacles around the world, survived after 40 years of struggle and a deafening fall.
Now there are several main activities of Daewoo: steel and chemical production, construction, household appliances and electrical equipment. Again rose from the ashes and Daewoo Motors - however, now it sells its products exclusively in Korea and Vietnam.
Video about Daewoo cars:
Daewoo was founded in 1967 by a Korean named Kim Woo Chun and was originally engaged in the production and sale of textiles. The name of the company is translated as "Great Universe". The logo is a stylized sea shell.
The main milestones of the company's development
The history of the creation of this company is still striking in its riskiness and luck. To receive his first order, the founder of the company bought someone else's fabric in Hong Kong and went to demonstrate it to customers. One Singaporean entrepreneur liked the fabric and Kim Woo Chun himself so much that he immediately signed a contract for $200,000. Returning to Korea, Kim quickly organized production with this money, bought the necessary machines, and a month later the entrepreneur's order was ready.
Thanks to the abilities and connections of its creator, the company quickly began to develop. Soon it was no longer a firm, but a whole group of companies that produced weapons, household appliances and various electronic devices.
The automotive history of Daewoo dates back to the 70s of the last century. In 1972, there were four state-certified automakers in Korea: Kia, Asia Motors, Hyundai, and Shinjin. Kia and Asia Motors soon merged with each other, and 50% of the shares of the automobile company Shinjin, headquartered in Seoul, were bought by Daewoo from a Korean bank in 1978. The second half of the shares belonged to the American company General Motors.
In the early eighties, Kim Wu Chun united all branches of his company and created a single concern Daewoo Group.
In the nineties, the share of GM was also bought out by the Koreans, and they began to develop own production. The management of the group of companies announced automotive industry priority.
In 1995, the debut of the Daewoo brand in Germany took place: Nexia and Espero were sent for sale to the Germans. Due to the availability and reliability of the models, the Germans dismantled them like hot cakes. A year later, the company opened three major scientific technical center- in the Korean city of Pulyane, Munich (Germany) and Worthing (UK). They were engaged in the development of fundamentally new models. The project was led by Ulrich Betz (former BMW top manager). The company has worked closely with the world's leading design firms.
Turnover Daewoo grew, but debts did not decrease. After the Asian economic crisis in 1998, the company was unable to redeem its debts, and soon the South Korean government was forced to sell it to General Motors. The company was named GM Daewoo Auto&Technology. On March 1, 2011, the brand ceased to exist.
Key models in the history of the brand
Own production started in 1984 with a model based on the Opel Kadett E. In the domestic market, the car was sold under the name LeMans, then Cielo, for Europe it was called. The car became so popular that several new factories were opened for its production - in Romania, Russia, Uzbekistan and Ukraine.
In 1988, a car based on the small car Suzuki Alto, called the Daewoo Tico, was released. This model is famous for its small size and is ideal for large cities.
In 1993, Bertone developed a design for the Opel Ascona, which was then discontinued. Its sales started in Europe in 1995. Reliability and availability, like Nexia, and attractive design from the Italians made this model one of the leaders in sales.
At the end of 1997, the Daewoo concern's latest own developments - Matiz, Lanos, Nubira and Leganza - were presented to the public. . The design of the car and its dimensions especially appealed to women, which is why it was popular mainly among them.
The Lanos is a completely in-house development from Daewoo, which took about 30 months of work and 420 million dollars. Initially, it was assumed that he would replace Nexia, but in fact the model received its own audience among motorists. The model is still relevant: after minor modifications, it is sold under the names Chevrolet Lanos and.
The Nubira has replaced the Espero and is a mid-range car with front-wheel drive and a transverse powertrain.
Leganza is the first from Daewoo, based on the Opel Senator. The author of this project was the legendary automotive designer Giorgetto Giugiaro, the concept was originally intended for Jaguar.
The history of the Daewoo brand in Russia
Sales Daewoo cars in Russia started in 1993 with the worldwide popular Daewoo Nexia. Soon model Espero joined her. Russian motorists fell in love with Koreans for their high-quality (compared to domestic models) assembly, affordable prices, reliability and indestructible suspension.
Daewoo cars assembled at the plant in Taganrog were to be called Doninvest Assol (Lanos), Doninvest Orion (Nubira) and Doninvest Condor (Leganza)
The demand for Daewoo cars in Russia was so great that in 1995 the management decided to start SKD assembly of Nexia and Espero at the Krasny Aksai plant. Negotiations went on for about a year, after which the process of screwdriver assembly was established. Fully finished cars(mainly from Uzbekistan) were disassembled into large components and assemblies and imported to Russia as vehicle kits, where they were then reassembled and sold. For three years since the start of production, about 20 thousand cars were assembled in this way in Rostov.
After evaluating the prospects in Russia, it was decided to establish a full production cycle at the new plant. The site for the experiment was an unfinished workshop at the Taganrog combine plant. The production cycle was supposed to include the assembly, welding and painting of car bodies. Moreover, due to the small size of the workshops, a vertical version of the conveyor was chosen. All equipment supplied to the plant was foreign-made and cost a lot of money. Three models were supposed to leave the assembly line of the automobile plant - Doninvest Assol (Daewoo Lanos), Doninvest Orion (Nubira) and Doninvest Condor (Leganza). But it was not possible to establish mass production: the August crisis began. There was nothing to repay loans, and the company slowed down at the stage of production of the first batch of cars. On this Daewoo cooperation with Russian factories ended.
Daewoo vehicles currently offered on Russian market are assembled at the UzDaewoo plant in Uzbekistan. True, now the demand for this Korean brand is declining. According to statistics, in the first half of 2013, 27,274 Daewoos were sold in Russia, while back in 2011 the figure for the same period exceeded 45,000.
