In order to attract customers, and as a result of the growth in sales, dealers offer us various bonuses and promotions. Distribution Point Employees vehicles trying to convince us that their offer is the most profitable and unique. The percentages indicating a price reduction at , and the numbers on the advertising posters almost convince us that car dealer works in the interests of the consumer. Analyzing such proposals, we can conclude that the seller works at a loss or, in extreme cases, goes to zero. Is it really? Analysts say it's just a marketing ploy.
Is it possible to save money by buying a car for a New Year's promotion?
The question of savings when buying goods on a promotion remains open. We have tried to comprehensively analyze automotive market on the eve of the New Year holidays. Do New Year's discounts on cars affect real savings consumer funds. Qualified specialists are firmly convinced that you will not always have to pay less. How much money can you save by buying a car at a reduced cost? And will it succeed at all? According to automotive market analysts, a discount or a promotion does not always help a client save money on buying a car.
Salons cannot offer significant price reductions due to strict control from the manufacturer
For car buyers the best gift under New Year is a holiday promotion. Distributors offer to purchase a car before December 31 at a significant discount. For a more effective impact on the buyer, a significant emphasis is placed on the fact that the action is limited not only by the time frame, but also by the number of cars offered. Automotive analysts say automakers exercise tight control over their dealerships retail. As a result of this grandiose bonus, it cannot be in principle.
Minor promotions and bonuses from car dealerships
In many cases, distributors enter into agreements with supermarkets and gas stations to increase their influence on potential customers. For example, if a person runs full tank at a gas station that is contractually bound to a car dealership, he automatically becomes a participant in the car raffle campaign. Many distributors do not offer a discounted price, but encourage customers with small gifts in the form of a radio, an alarm, a set of tires, or a 10% discount on spare parts.
Real holiday promotions for buying a car
Significant New Year's discounts for cars, starting from 10%, can be set by the distributor in agreement with the manufacturer for cars of previous years of production that were not sold. The fact is that with the onset of the next year, the vehicle becomes older by one year. Next year there will be an update of the model range, and implement old model it will be much harder. To all this, a place to accommodate new cars in warehouses occupied by old models. Based on this, the car dealership is trying to sell old cars this year, until the demand for them has decreased.
Benefits of buying an older model
Full discounts on cars for the New Year will allow you to buy a car 10-25% cheaper only if the terms of the discount are agreed between the manufacturer and the dealer. A car produced this year will be considered a copy of the old model range next year, so it will be easier for the dealer to sell it before the New Year, and for the client to buy it. Real discounts apply to cars that are not in high demand among buyers. Machine presenting new the lineup, will cost more, so cheaper than the old model, which will be a significant discount.
Cooperation between banks and car dealerships is an additional opportunity to save money on buying a car
Many car dealers provide the opportunity to take out a car loan for favorable conditions. Preferential conditions available to the consumer as a result of a certain agreement between the bank and the automaker. Bonuses are divided into three types: no fee for using a loan, car loans at a minimum percentage. These bonuses are also real, but in the case of a loan, you must carefully re-read the contract. It may be hidden "pitfalls", because of which in the future there may be problems with the payment of interest on the loan.
Holiday discounts on the purchase of cars still exist
After analyzing the car market during the Christmas holidays, we concluded that discounts still exist, but they are not total. Promotions and bonuses apply to certain groups of vehicles and only with the permission of the manufacturer. The distributor cannot independently reduce the prices for cars. He can encourage buyers of various kinds of small gifts and bonuses. Real discounts exist for cars of the old model range, which are not in great demand among the buyer.
Gone new year holidays, and manufacturers are starting to think about how to quickly get rid of last year's models. The site decided to find out how much you can save when buying popular new cars manufactured in 2013.
Below are discounts provided by official distributors of manufacturing companies in Russia. Accordingly, all dealers who still have 2013 models are ready to make such offers. You can choose a car dealership on our website in the section "".
Peugeot 301. Discount 45 000 rubles
This is how much you can save if you want to purchase a model with gasoline engine 1.6 l. version with basic gasoline engine with a volume of 1.2 liters in Peugeot are ready to sell only at a discount three times less.
The price of the 2014 model is from 461,900 rubles.
Ford Focus. Discount 47 000 rubles
Americans are ready to give up this amount if you like a car in configuration Trend. You can use the offer until the end of March 2014, and if you turn in your old car in Trade-in, you will receive an additional discount of 30,000 rubles.
The price of the 2014 model is from 565,000 rubles.
Citroen C4. Discount 50 000 rubles
The discount applies to all configurations and engines of the model, but only in the hatchback body. If you are considering only a sedan as a purchase, then the size of the discount will depend on the modification. You can save from 20,000 rubles to 65,000 rubles.
The price of the 2014 model is from 579,000 rubles.
Kia Sportage. Discount 50 000 rubles
The manufacturer is ready to part with this amount if you buy a gasoline crossover with manual transmission. Sportage on the "machine" is available with such a discount only in front-wheel drive. Behind four-wheel drive you will have to pay another 20,000 rubles. Purchase diesel car will help save 50 thousand only if you choose one of the two initial configurations of the model. Discounts are valid until January 31st.
The price of the 2014 model is from 839,900 rubles.
Subaru XV. Discount 50 000 rubles
The crossover of the last year of production is offered with such a discount in all trim levels, with all types of engines and gearboxes. Offer valid until March 31, 2014. Those who want to save even more can turn their attention to the 2012 XV model, which is sold for 125,000 rubles less.
The price of the 2014 model is from 999,000 rubles.
Chevrolet Cruze. Discount 90 000 rubles
The Americans are ready to throw off such an amount from the cost of cars in any of the proposed configurations and with any engine, including the recently appeared turbocharged 1.4-liter engine. If you have no desire to buy a car that has aged a year, then pay attention to the 2014 models, which are sold with discounts of 60 thousand rubles.
The price of the 2014 model is 619,000 rubles.
Skoda Yeti. Discount 100 000 rubles
Such a discount Czech manufacturer is ready to offer buyers of the 2013 crossover in the Elegance modification. The offer is valid until January 31 of the current year, the number of cars is limited. Recall that restyled version crossover will appear with us this year.
The price of the 2014 model is 739,000 rubles.
Mitsubishi Outlander. Discount 100 000 rubles
This is how much you can save when buying a crossover in the basic version. All subsequent configurations of the model are also offered with discounts, but not so big: from 20,000 to 80,000 rubles. Also, the price is per vehicle. white color. Surcharge for any other color - 15,000 rubles.
The price of the 2014 model is 969,000 rubles
Nissan X-Trail. Discount 120 000 rubles
The crossover will cost less by this amount when buying it in any configuration and with any power unit. So attractive offer is connected not only with a large balance of cars in warehouses, but also with the upcoming entry into our market of a new generation of models.
2014 model price from 1,071,000 rubles.
Honda Accord. Discount 150 000 rubles
This is exactly how much Honda is willing to forgive for the sake of buying you an Accord model in the Elegance version with a 2.4 liter engine and an “automatic” or in the Sport version with the same engine and automatic transmission. For other trim levels, a less significant discount is offered. The offer is valid until January 31, 2014.
The price of the 2014 model is from 1,149,000 rubles.
Car showrooms of the company "AvtoGermes" offer to your attention big choice new cars at affordable prices! In front of you is a wide model KIA series, Suzuki, LADA, Lifan, UAZ, Hyundai and other brands. Buy Cars We have buyers with any budget. We provide individual conditions and favorable prices, which you can check by phone or on the website.
"AutoGermes", official representative eight automakers, offers to buy new car in Moscow. Dealer status allows us to offer profitable programs and perform warranty service.
2 minutes - and you will pick up a car at the cost and configuration
IN dealer center"AutoGermes" you can easily find how inexpensive car and business class models. The site has a simple and comfortable shape search. After spending a couple of minutes filling it out, you will quickly pick up the best option.
Specify the brand, price, engine size, select other parameters - and you will see only those cars that meet your requirements. If you do not want to limit yourself in your choice, you can sort the offers by:
- price;
- configuration;
- salon
- year.
UP TO 3 LOAN PAYMENTS AS A GIFT!
UP TO 15% DISCOUNTS FOR CASH PURCHASES
INSTALLMENTS FOR ACCESSORIES, SERVICES AND AUTO INSURANCE
CHEAPER INSURANCE, MORE PAYOUTS! CASCO FROM 2.3%
TRADE IN
LOAN RATE FOR A CAR WITH MILEAGE FROM 13.5%
WHEN BUYING A CAR IN A SILVER-AUTO SALON YOU CAN SAVE UP TO 350,000 RUB, AND YOU WILL BE FULLY REFUNDED FOR THE COST OF THE TRAVEL TO THE CAR SALON!
CAR SALON "SILVER-AUTO" OFFERS ITS CLIENTS FAVORABLE TERMS OF PURCHASING A NEW CAR! YOU CAN USE THE DISPOSAL PROGRAM AND GET A DISCOUNT OF UP TO 350,000 RUB!
WHEN YOU BUY A CAR, WINTER TIRES AS A GIFT!
30% DISCOUNT FOR WARRANTY SERVICE WITH US!
2016 CAR SALE AT THE OFFICIAL DEALER: AN UNPRECEDENTED OFFER FOR YOU
Dreaming of a new car, but do not want to overpay the dealer? Want to buy a new foreign car of your dreams, but do not want to take a loan? The official importer of cars in Russia, the car dealership "Silver-auto" offers you unique opportunity become the owner of a brand new car at an affordable price without loans, interest rates, guarantees and other red tape. Only today and only we have a car sale 2016, in which you can buy very cheap absolutely new car, no run, popular model. A whole line of promotional foreign cars in our showroom is more than eight exclusive models machines well-known manufacturers which are in great demand all over the world.
FAVORABLE AUTO SALE 2016 IN OUR CAR SHOWROOM: MAKE YOUR OLD DREAM FULFILL TODAY
Car Sale 2016 in the Silver-auto showroom will allow you to buy the car of your dreams for less than 305 thousand rubles. Take a closer look at our advantageous offer, and you will not be able to refuse such a rare opportunity. On favorable terms of car sales, in 2016, we presented foreign cars from 305 to 580 thousand rubles in basic and advanced trim levels. A discount of up to 20% on each of them will allow you to buy a car immediately, as well as get favorable credit conditions at our dealership. Choose brand new Renault, Chevrolet, Hyundai, KIA, Volkswagen, LADA right now affordable prices with us, and become the owner of a foreign car with zero mileage already tomorrow!
You will definitely be interested in the sales leaders of our promotional list of cars! New sedan HYUNDAI SOLARIS for only 395,900 rubles - special offer on a foreign car from the official importer! Great option for a New Year's gift to your wife, which will please your soul mate and will not cause problems with your family budget. You can also order this car on favorable credit terms within the framework of state program. Preferential loan up to 4.5% per annum, as well as profitable offer for the recycling of old cars and trade-in will allow you to significantly reduce the cost of installments for a new car. More than 40 lending programs from leading Russian banks - your truly profitable opportunity to buy popular model Hyundai Solaris sedan at a 2016 auto sale for less than half a million rubles.
CAR SALE 2016: SAVE A FORTUNE WITH US!
The New Year is coming soon and, as usual, they began to attract customers with their tempting winter offers. Discounts this year promise to be generous! Especially, the Russian car market has been falling for a whole year now and dealers want to earn at least a little extra money at the end of it.
Car dealers go to all sorts of tricks and do everything in their power to get their next buyer. And many of them do well, there will be no disappointed customers.
Discounts of hundreds of thousands of rubles, gifts, promotions and special offers, every opportunity to attract a client is used.
Let's look at the most interesting and unusual offers that Moscow car dealers distinguished themselves at the end of this year.
Unusual offer from another dealer, Major-Ford. with a discount of 270.000 rubles. By purchasing a crossover, you can also use FORD program CREDIT 0.9%, which will make the dream even closer.
For residents of the regions who want to buy a car, the sellers have also prepared a tempting offer, the Lifan Motors car dealer will pay the cost of a trip to the car center in Moscow to all buyers of any model of this Chinese brand.
New Year's offers for bmw cars. Long list of huge discounts.
BMW 1 Series: BMW 116i SPORT LINE - special equipment 1 111 111 rubles;
BMW 3 Series Sedan: privilege 30,000 rubles;
BMW X1: privilege 100,000 rubles;
BMW 5 Series Sedan: privilege 75,000 rubles;
BMW 5 Series Gran Turismo: privilege 75,000 rubles;
During the New Year promotions, there is also a high probability of getting a bunch of different car trifles. Like winter set rubber, starting heaters, free after-sales service and other gingerbread and gifts.
Happy holidays to you!
