Legendary Russian manufacturer off-road vehicles - the Ulyanovsk Automobile Plant, which is part of the Sollers automobile holding, has introduced a new logo. Designers were involved in the development of a new graphic sign scientific and technical center UAZ and the creative team of the studio.
Ulyanovsk Automobile Plant, abbreviated UAZ - an enterprise in Ulyanovsk, founded in July 1941. UAZ releases four-wheel drive vehicles: SUVs, light trucks and minibuses. Over the entire history of the plant's existence, there were more than 10 logos, each of which was based on a stylized letter "U", which in each era was interpreted with different semantic content and graphics.
Until the mid-50s, cars were "decorated" with elegant stylized three-dimensional images of animals and birds. At that time, on the cars of Ulyanovsk car factory, which also paid tribute to fashion, the elk acted as a sign. And one of the most striking logos in the history of the plant is a sign in the form of a ring, on the sides of which there were stylized wings.
However, this successful symbol did not decorate UAZ cars for long; it was decided to abandon it due to the complexity of manufacturing. In addition, when in the early 80s the factory logo began to be registered abroad, in foreign countries, an official refusal to register the mark came from the German Patent Office based on a protest automotive company"Adam Opel AG", which noticed the similarity of symbols. UAZ was forced to prove the inconsistency of the claims, and as a result, the logo was registered.
Now the plant has received a new logo, which should emphasize active position company aimed at developing the product line, stimulating innovation, entering new markets. The updated sign supported the traditions and history of UAZ and received a modern feature - a three-dimensional symbol with a chrome texture, the authors are sure. Along with the symbol, the automaker's website and all corporate materials will receive a new visual representation.
UAZ representativestold the site thatInitially, the logo was developed at the Ulyanovsk Automobile Plant by the designers of the scientific and technical center, and later it was transferred tofor revision in the studio .
The font used to write the UAZ name was brought into line with the graphics of the three-dimensional sign: clear forms, straight lines, confidence and rigor. The corporate color remained traditionally green with a bias towards a noble range. According to the authors of the project, the shade has become deeper, more saturated, in line with the current spirit of the brand.
The transition to a new corporate identity in the dealer network is scheduled for 2017. The first “bearer” of the new logo will be updated family UAZ PATRIOT cars, which will be launched in the second half of 2016.
It should be noted that the specialists of the DEZA agency have serious experience in working with Russian automakers. In September last year, the studio introduced a new logo Gorky Automobile Plant, issuing commercial vehicles under the GAZ brand.
Mikhail Gubergrits, creative director
The meaning of this work eluded me. As I understand it, no strategic work was carried out and the logo was simply redesigned. Therefore, I can comment only on the graphic component, not semantic and not strategic. Although it is time for this brand to find its place in the auto market, there is potential.
Well, sign. It became cleaner, it is clear that the authors tried to do it "like others", the shadows were carefully redrawn with Opel. In general, the attempt to do what all other automakers did 7-10 years ago was a success. For domestic auto industry You can even say "quickly" ...
The font solution is rather old-fashioned, but there is no contradiction here - it looks like the car itself, I think this is a thoughtful move. UAZ looking "fresh and modern" I can't imagine, to be honest. But the authors did not cope with the task of evenly arranging only those three letters that were at their disposal. A-A stand closely compared to A-Z. The letter "U" "falls", unbalanced, the horizontal stroke is short. I would put "4" for the sign, "triple" for the fonts.
Ilya Lazuchenkov, Managing Partner, Plenum Brand Consultancy
good and correct movement. In 2016, it is already a shame to walk around with unkempt fonts in the logo.
I would still think about the practical side of the issue. Due to the strong expansion of the two horizontal lines, the sign must not be the most convenient to use.
Colleagues for some reason do not show the English version, and this is a little alarming. Do they really not count on clients outside the country at all?
Dmitry Peryshkov, creative director of DDVB
I don't like. And it's not about my design addictions or the twisted mind of a 20+ year design and branding man who couldn't embrace the new logo shape. legendary factory. This is a simple look of a person living in the 21st century, a person who sees cars and logos of their manufacturers on the street. Even if I had to change the usual sign, I would do it carefully, but the logo ...
For cars of a completely brutal look, and for the plant that produces them, the logo could be more modern. I don’t know in what conditions the developers worked and what was the task for the redesign, but the strange letter “U”, gently approaching “A”, leaves no hope for the letter “Z”, which in this interpretation, rebounding from “UA” represents we are no longer "UAZ", but "UA 3". And the font of the letters U and Z does not fit with each other.
UAZ has developed a new logo for its cars, but it will be fully adopted only in 2017, including the design dealer centers. So far, new nameplates will appear only on the updated UAZ Patriot family, the launch of which is scheduled for the second half of 2016.
It is worth noting that this is not a completely new logo, but only an updated one - the writing of the UAZ abbreviation has become more elegant. In general, the style of the image has not changed much.
The font used to write the name trademark, brought in line with the graphics of the three-dimensional sign: clear forms, straight lines, confidence and rigor.
Slightly modified and branded green color logo - it has become deeper and richer.
In connection with the change in the logo, the uaz.ru website will also receive an update, as well as a new corporate identity is expected for the brand's dealer network. Renovation of trading platforms is planned for 2017.
In the history of the Ulyanovsk Automobile Plant, there were more than 10 different logos. At the same time, a stylized letter “U” was placed at the base of each, which in each era was interpreted with different semantic content and graphics.
So, for example, on the very first logo there was a clearly visible letter "U", which does not carry any meaning, except as the initial letter of the word - the name of the city where the plant was located.
Until the mid-50s, many cars were “decorated” with graceful stylized three-dimensional images of animals, birds, and female figures, just as ancient sailors decorated their ships with carved sculptures. And domestic automakers of those years were no exception. So, from the hoods cars A deer “flew” in a graceful jump of the Gorky Automobile Plant, a bear adorned heavy trucks of the Yaroslavl Automobile Plant, an imposing bison of Belovezhskaya Pushcha frozen in tension, and cars of the Ulyanovsk Automobile Plant were decorated with an imperturbable elk.
One of the most striking logos in the history of the plant was the sign, which is a ring, and on both sides - stylized wings. Inside the ring was an insert with three colored fields. But this sign did not last long - it was abandoned because of the laboriousness of manufacturing.
In the early 80s, the logo of the Ulyanovsk Automobile Plant began to be registered in many foreign countries where UAZ cars were exported. An incidental situation occurred in 1981, when an official refusal to register our mark came from the German patent office on the basis of a protest from the automobile company Adam Opel AG. It was noted that with a cursory examination of the sign, it could well be mistaken for the Opel badge. However, it was possible to prove the inconsistency of these claims, and the logo was registered.
- Recently, UAZ launched new workshop for welding Patriot car bodies- it is expected that now they will become stronger.
- Next year, the Patriot will undergo another update- airbags will appear in the list of equipment, the system exchange rate stability, new steering column with adjustable tilt and much more.
Flagship of production Russian SUVs- Ulyanovsk Automobile Plant announced the launch of a new logo.
He inherited to the maximum the connection between the history of the plant and its traditions. The texture of the logo is chrome-plated, the sign is voluminous and quite expressive. Trademark received a font that corresponds to the three-dimensional image of the sign. The sign itself has become strict and confident, the forms are clear and direct. The traditional green fund background of the sign has become more saturated, which is in line with the spirit of the times.
The brand of the company should emphasize its active position in the market, this activity should be manifested in the introduction of new innovative systems. Not only the company's trademark has undergone changes, but also its official Internet resource www.uaz.ru. Also changed appearance all corporate materials. New logo of the company will appear in the dealer network no earlier than 2017, and it will be placed on a new family of UAZ PATRIOT SUVs, the production of which will be launched in the second half of this year.
History of brand development: facts and comments
About a dozen trademarks were used to identify the products of the Ulyanovsk Automobile Plant. In each of these signs, the letter U appeared necessarily. Moreover, the background against which it appeared changed depending on the situation. The semantic content of the graphics was different. The developer of the sign, which existed for about forty years, Rakhmanov noted that one should put one's soul into the sign, just the letter U can mean not only the name of the city of Ulyanovsk, but also Ufa, for example. 
In the mid-50s of the last century, it was fashionable to decorate the hood of a car with various images of animals, female figures, birds, etc. This strongly resembled the construction of ships in the Middle Ages, where figures were also present, though mostly women. Our manufacturers at that time also supported fashion trends that time. From the hood of the Volga, a fast deer jumped at passers-by, and on the hoods heavy trucks The Yaroslavl Automobile Plant flaunted a bear that stood menacingly with its front paw outstretched. And today, the Belarusian bison is clearly visible on MAZ models. As for the Ulyanovsk Automobile Plant, its logo was decorated with a powerful and strong elk in its calmness.
Everyone knows the logo, which included a ring with wings. There was a three-color insert in the ring. It was decided to abandon such a sign, since the technology for its manufacture is quite laborious. After the cars were exported (early 80s), there was one not too pleasant situation. The West German concern "Adam Opel AG" made claims regarding the brand of the Ulyanovsk model. Things got to the point that Germany refused to register the UAZ trademark. It followed from the official letter that if you look at the Ulyanovsk logo from an angle, it vividly resembled the sign of the Opel company. The situation was obviously losing, since everyone knew Opel, and only collectors knew UAZ. It took a lot of effort to get the mark registered. All claims were withdrawn, but the sediment remained.
The new logo is generally based on old version, inheriting a connection with the traditions and history of UAZ, but at the same time he received modern features and elements of dynamics. The font used to write the brand name was brought into line with the graphics of the three-dimensional mark: clear forms, straight lines, confidence and rigor. The new corporate color has remained traditionally green.
Along with the new logo, the uaz.ru website and all corporate materials will receive a new visual representation, however, the transition to a new corporate identity in the dealer network is scheduled for 2017 only. The first "bearer" of the new logo will be the updated family of UAZ "Patriot" cars, the launch of which is scheduled for the second half of 2016.
Interesting facts from the history of the development of UAZ logos
Over the entire history of the existence of the Ulyanovsk Automobile Plant, there were more than 10 different logos. At the same time, a stylized letter “U” was placed at the base of each, which in each era was interpreted with different semantic content and graphics. So, for example, on the very first logo there was a clearly visible letter "U", which does not carry any meaning, except as the initial letter of the word - the name of the city where the plant was located. But both Ussuriysk and Ufa could be such a city.
Until the mid-50s, many cars were "decorated" with mascots - stylized images of animals, birds, female figures. From the hoods of passenger cars of the Gorky Automobile Plant, a deer “flew” in a graceful jump, on the hoods of heavy trucks of the Yaroslavl Automobile Plant there was a figure of a bear, carefully leaning forward with a raised front paw, on trucks Minsk Automobile Plant - ?? the imposing bison frozen in tension in the Belovezhskaya Pushcha of Belarus, and on the cars of the Ulyanovsk Automobile Plant - a calm and powerful elk.
One of the most striking logos in the history of the plant was a sign representing a ring, and stylized wings on both sides. Inside the ring there was an insert with three colored fields: extreme - dark blue, central - red, with gold letters UAZ. Decision to refuse use this logo was adopted due to the complexity of manufacturing the sign.
In the early 80s, the logo of the Ulyanovsk Automobile Plant began to be registered in many foreign countries where UAZ cars were exported. An incidental situation occurred in 1981, when an official refusal to register our mark came from the German patent office on the basis of a protest from the automobile company Adam Opel AG. Protest justifications are given from an official letter: “At a cursory glance at trademark, as well as when considering it under acute angle An interested person may well come to the conclusion that he is dealing with a graphic image of the Opel brand known to him, especially since the opposed trademark is quite well known in the circles of car drivers. Some time was spent trying to prove the groundlessness of the claims, and in the end the logo was registered.
