The Mercedes brand logo is considered one of the oldest. The three-pointed star was patented as early as March 26, 1901, and as a logo Daimler Motoren Gesellschaft was taken over in 1909. Then the company produced engines not only for cars, but also for ships and aircraft. Therefore, the three ends of the star are a symbol of power over the three elements - earth, sea and air.

But it is believed that the idea of ​​the star originated as early as 1880, when company founder Gottlieb Daimler drew it in a letter to his wife marking the location for their home in Deutz. He believed that in the future this three-pointed star would be depicted above the roof of his own car factory symbolizing prosperity. Gottlieb did not fail, the company really flourished and does so to this day.

Also, according to one version, the three ends of the Mercedes star are three people who played a major role in the emergence of a car of this brand. Wilhelm Maybach - inventor of engines internal combustion, Emil Jellinek - Austrian consul and racer, who financed and not a little own forces invested in the development of the enterprise. Mercedes is the daughter of Jellinek, after whom the car was named.

There is another interesting version emergence of a three-pointed star. The rays of the star are the canes of Gottlieb Daimler, Wilhelm Maybach and Emil Jellinek, which they crossed in a quarrel. Then everyone bent their own line and could not agree on what logo the company would have. The situation was resolved by little Mercedes, who at the time of the quarrel screamed for the men to stop swearing, because the fate of the company was in their hands. Literally in their hands were canes, which, when connected, depicted a three-pointed star.

Among consumers, there is also a version that the three-pointed star is a symbol of a woman with legs wide apart and arms outstretched. Just as earlier the figures of female goddesses protecting the ship at sea were placed on the prows of ships, now Mercedes cars had a logo protecting the car on the roads.

In parallel with Mercedes in 1903, Karl Benz registered his logo - steering wheel with a stylized inscription "BENZ", and in 1909 he changed the wheel to a laurel wreath, which symbolized victories in automobile races.

In 1926, Gottlieb Daimler and Karl Benz merged into Daimler-Benz AG and the logos were "connected" - the three-pointed star became wrapped in a laurel wreath.

In 1937, the logo was simplified by removing the wreath. Now the star was simply described by a circle. Since then, the emblem has not changed, except for small variations in color design.

History of the Mercedes-Benz logo

Original taken from

In 1880, businessman Gottlieb Daimler decorated the wall of his house with a three-pointed star, using it as a talisman.

In 1900, the first flight of an airship designed by Count Ferdinand von Zeppelin took place.

The airship was called LZ-1, it was controlled by the count himself. The volume of gas in the apparatus was 11,300 m³. He was slow and clumsy. It was driven by two weak engine"Daimler" 15 l. With. After 20 minutes of flight, the LZ-1 had to be landed on the water of Lake Constance.

Mercedes Jelinek, the daughter of a wealthy Austrian businessman with a passion for cars, in October 1901, when she was only 11 years old, demanded from her father that the cars he intended to buy should bear her name. Since 1901, the name Mercedes has become a trademark of cars produced by German company Daimler Motoren Gesellschaft.

The star became the company's logo only in 1909. The three-pointed star symbolizes the brand's success on land, in water and in the air. This is due to the fact that the owner of the brand, the Daimler company, produced, in addition to cars, marine and aircraft engines.

Creator of the first car gasoline engine, Karl Benz, registered in 1903 his trademark, the steering wheel, which was replaced by a laurel wreath in 1909.

In 1921, only the three-beam star remained in the circle.

In 1926, Benz and Daimler merged to form the world famous Daimler-Benz AG. The three-pointed star became the unified emblem Mercedes Benz in a laurel wreath or in a circle.

There is also another and more common version of the appearance of the emblem. Three beams are the names of three people: Wilhelm Maybach (the great designer), Emil Jellinek and his daughter Mercedes.

The "King of auto designers" Maybach was one of the first to use internal combustion engines for transport. The Consul of Austria, Jellinek, invested a lot of money and effort to make the engines for cars much more powerful, and the enterprise where they were produced, more prosperous. The name for the car was "donated" by the daughter of the consul -

The first version of the appearance of the Mercedes emblem is more plausible and organic than the second. But there is another story that is attributed to the emergence of a three-beam star. There is an opinion that a female figure with legs wide apart and arms raised high above her head is inscribed in a circle. Such symbolism echoes ancient times, when female heads or figures were carved on the prows of ships. This symbol was considered the guardian of the ship. So on a Mercedes, the goddess protects the car in the cruel asphalt jungle.

According to the ranking of the consulting agency InterBrand, the Mercedes brand ranks 11th in the world. Also, this car brand is the most expensive in Germany. The Mercedes brand has been created for over a hundred years. Consciously or unconsciously, the creators of the brand filled it with a certain meaning, which was fixed forever. The associations that this car evokes are unchanged: quality, conservatism, reliability, prestige and safety.

The history of the Daimler-Benz concern, which produces Mercedes cars, began in 1926, after the merger of two companies: Daimler-Motoren-Gesellschaft and Benz. The symbol of DMG, which produced cars under the Mercedes brand, was a three-pointed star, denoting dominance at sea, on land and in water. He was chosen not without reason, since in addition to cars, Daimler-Motoren-Gesellschaft produced engines for aviation and navy.

In 1912 the Daimler-Motoren-Gesellschaft became official supplier Court of His Imperial Majesty Nicholas II.

The trademark of the Benz company was a stylized steering wheel, which, as now, was a circle with cross bars. After several victories in competitions and sports, he was replaced by a laurel wreath - a symbol of victory.
After the merger of the companies, a compromise decision was made and both logos merged into one. Over time, the complex emblem with a laurel wreath was simplified to a simpler, more concise circle, and in 1937 the world saw the well-known logo in its modern form.

Mercedes logo: other versions

Some versions associate this icon more closely with aviation, seeing in a three-beam star either an image of an aircraft propeller, or even an aircraft sight. They can hardly be considered convincing, because the production of products for the aviation industry was far from the main activity of the company.

Another version says that the star means the unity of a mechanic, engineer and driver.

There is also a very romantic hypothesis that the three leaders of the combined companies - Gottlieb Daimler, Wilhelm Maybach and Emil Ellinek, could not come to an unambiguous decision about the new logo for so long that it almost came to assault. And when they crossed their canes in fighting enthusiasm, they suddenly saw in this not a reason for disagreement, but a harmony of forces and settled on this symbol. However, there is no documentary evidence of this version, so it would be more correct to classify it as fantastic.

Sources:

• Company history on the official website of Mercedes in Russia

Tip 2: What does the star on the Mercedes Benz logo symbolize?

Mercedes-Benz is a famous automotive brand that produces cars high class. It was founded back in 1926. The emblem of this german mark known to many. It is a three pointed star.

Star Mercedes is considered one of the most popular and at the same time mysterious logos used in automotive manufacturing. Of course, this sign is not in vain attributed to the oldest emblems, and even Mercedes-Benz rightfully occupies one of the first and leading positions among the world automotive brands. It is worth noting that this star has several interpretations, among which there are mystical and implausible.

The star of the Mercedes-Benz concern is rightfully recognized as the most successful symbol of the company in the 20th century.

The first version of the designation of a three-beam star

The origin and appearance of the emblem dates back to the distant 1880. Then the famous German inventor Gottlieb Daimler, who was doing business at that time, painted a star sign on the wall of the house. But at that time no one had used it yet. The sign only attracted the attention of Daimler Motoren Gesellschaft after 29 years - famous company, which applied it, starting to produce equipment under this logo.

Since the company was engaged not only in the production of cars, but also created engines for aircraft and ships, this three-beam emblem meant the use of engines at sea, in the sky and on earth, symbolized the strength and unity of the three. In addition, it must be clarified that at that time the version of the star with four rays was officially adopted, but then only three were used.

Karl Benz, after registering his trademark in the form of a steering wheel, replaced it with a laurel wreath. And later, when two well-known concerns at that time (Daimler Motoren Gesellschaft and Benz) merged, the star was simply inscribed in this circle. And so, in 1937, this emblem became the official badge of Mercedes-Benz.

That is why many associate this emblem with three people who went down in history as creators of Mercedes-Benz: the head of Daimler Motoren Gesellschaft Emil Jellinek, his daughter Mercedes and designer Wilhelm Maybach. The latter is considered the "king of constructors", and Emil was an ardent supporter sports cars and he himself worked hard, taking part in the creation of the most advanced machines, the name of his daughter forever went down in history as the name german car.

The story of Mercedes Benz is tragic - she died as a child. However, the father carried the memory of his daughter through his whole life, perpetuating her name in one of the most prestigious cars.

The second version of the origin of the three-beam star

There is another less realistic story about the designation of a star on a Mercedes-Benz. So, in a circle there is a figure of a woman, the prototype of which was used in ancient times (a female figure located at the stern of ships). So, Mercedes means a floating car, driven by the power of the motor and controlled by the will of the owner.

Even Small child today represents what the Mercedes badge looks like. The famous three-pointed star has changed little over the period of the company's development and today is one of the most recognizable logos in the world. However, despite the wide popularity of this emblem, few people know what the meaning of the Mercedes badge is.

Moreover, the answer to this question is ambiguous and has some pretty convincing theories, so the Mercedes emblem is covered with a kind of veil of secrecy. Below we will present you the most interesting and unusual versions of the origin of this symbol.

Airbender

Daimler Motoren Gesellschaft, in its early years, when it was only founded by Gottlieb Daimler and Wilhelm Maybach, did not yet engage in serial production cars. The company was generally conceived by the founders as a manufacturer efficient engines internal combustion, which would be used not only for ground vehicles, but also for ships and aircraft. According to this version, the three rays of the star, which to this day adorn the Mercedes logo, mean the three elements in which the company planned to develop: earth, water and air.

Convinced Dreamer

This story dates back to an even earlier time, when the previously mentioned company had not yet been born. There is a legend that at the time when Daimler became the technical director of the Deutz plant in Cologne, he decorated the wall of his house with a three-pointed star, and treated it very respectfully. One day he told his wife that someday this star would rise above his own factory and would mean the flourishing of his business. Indeed, after some time, this symbol began to be used as company icon Mercedes.

Three-edged stick

At the beginning of its journey, the company was engaged only in the production of engines. However, after some time, the company releases several racing cars under contract with Emil Ellinek. These cars were a huge success, so DMG starts serial production of cars under the Mercedes brand.

At that moment, the brand had three owners - Daimler, Maybach and Ellinek himself. The latter was sure that the right to choose the logo would remain with him, since he gave a lot to this car brand and even the brand got its name in honor of his daughter. Daimler and Maybach did not share this opinion, resulting in a conflict. Three in a rush put their canes forward, and the resulting picture impressed them very much. The meaning of this sign is the unity of the company.

Symbol of the winners

Observant people know that for a long time the Mercedes badge was not just a three-pointed star circled. The fact is that the emblem depicted a laurel wreath that surrounded this star. The origin of this symbol is also quite interesting. After success car mercedes in a series of races, the owners of the company decided to commemorate this by adding a laurel wreath to their logo, signifying the winners.

What does the Mercedes emblem mean?

Story mercedes emblems started back in 1880. Then the businessman Gottlieb Daimler depicted a three-pointed star on the wall of his house, accompanying it with the inscription "A star will rise over this place and, I hope, bless all of us and our children." In 1909, the three-pointed star was approved as the logo of the Daimler Motoren Gesellschaft company, which produced, in addition to cars, ship and aircraft engines. Thus, the star symbolized the use of Daimler engines on land, in water and in the air, or, if you like, the superiority of the company in these three elements. By the way, in 1909 they were registered as trademarks two stars at the same time - with three and four rays, but later only the three-ray symbol began to be used.
Karl Benz, the creator of the world's first gasoline-powered car, registered his company's trademark - the steering wheel - in 1903, and in 1909 changed it to a laurel wreath. After the merger of the companies Daimler and Benz in 1926 and the formation of Daimler-Benz AG, the star was inscribed in a laurel wreath, and its modern look- a three-beam star in a circle - the emblem was acquired in 1937. True, in our time, in some cases, a laurel wreath surrounds a star.
Three rays of a star, according to the second and most known version The appearance of this symbol denotes the names of three people involved in the creation of the Mercedes car - Wilhelm Maybach, Emil Jellinek and his daughter Mercedes. "King of constructors" Maybach stood at the origins transport engine internal combustion. The Austrian consul Jellinek, a fan of cars and a passionate racer, invested a lot of material resources and mental strength in order for the car engines to become more and more powerful, and the company that produced them flourished. Jellinek's daughter Mercedes "donated" her name to the car.

The first version of the appearance of the Mercedes emblem looks more plausible and organic than the second, although there is another story associated with a three-beam star - strange, but no less romantic. They say that a female figure is inscribed in a circle - imagine a girl who spread her legs wide and raised her hands above her head. Remember, in ancient times, a female head or figure was carved on the bow of the ship, and this female idol was considered the guardian of the ship? It’s the same on Mercedes – the protective goddess floats in the headwind on the bow of the land ship, protects her masters and does not let her get lost in the asphalt jungle.
A superbrand is another example.

The three-pointed star in a circle is the designation of the Mercedes brand. In the 2005 ranking of brand value (The Best Global Brands), which was compiled by the consulting agency InterBrand in conjunction with Business Week magazine, Mercedes ranks 11th in the world. Brand Mercedes, according to the compilers of the rating, is worth 16.605 billion euros. Ahead, however, Toyota with a brand worth 20.615 billion euros. In a press release accompanying the rating, Mercedes is named the most expensive German brand.
The Mercedes brand has been in existence for over a hundred years. Consciously or unconsciously, during this time, the owners of the brand have invested in it a certain meaning, which has been fixed for centuries. When looking at the three-pointed Mercedes star, according to the results of a number of surveys, the respondents had the following associations: German quality, luxury car, expensive car, reliability, confidence, prestige, safety, conservatism, design superiority.

And in the coat of arms the star burns ...

The success of the Mercedes symbol haunts famous world this. They seem to believe that, having brought good luck to cars for many decades, the star of captivating happiness will bless them too. For example, the former opposition leader of the orange movement in Ukraine, Viktor Yanukovych, ordered a coat of arms of the nobility. On it, among other things, there are three symbols - a rose, a symbol of Donbass, a palm branch, meaning victory, and ... a Mercedes badge. What oz