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Audi
The four rings used for the logo symbolize fusion. Each of the elements represents the companies merged in 1934, such as Audi Automobil-Werke AG, Horch Automobil-Werke GmbH, Dampf Kraft Wagen and Wanderer Werke AG.
bmw
The emblem of the BMW company, which is a circle divided into four equal sectors, has an aviation past, since the history of creation concern BMW directly related to the production of aircraft and aircraft engines. Logo German company reminiscent of the rotating blades of an aircraft propeller, and branded white and blue colors chosen in honor of the Bavarian flag, which is dominated by these colors.
mercedes benz
An asterisk with three rays appeared on the logo from a postcard drawn by Daimler Gottlieb, one of the founders of the company. Three rays denoted the three elements - earth, air and water - for which it was planned to produce cars. Later, the star with three rays was enclosed in a round rim with the inscription "Benz". The logo has not undergone significant changes since its development, with the exception of some variations in color.
Volkswagen
The letters "V" and "W" combined into a monogram became the emblem Volkswagen. And in this case An interesting fact is that during the days of Nazi Germany, the Volkswagen emblem was stylized as a swastika. After the defeat of Germany in the war, which is quite natural, it was decided to abandon any associations with the fascist symbol, and a little later, the usual blue background replaced the black background of the emblem.
Skoda
The Skoda company began with the Slavia company, which made bicycles and motorcycles from 1895 to 1905, later the names of the founders of the company (Laurin & Klement) were added to the logo. But the history of the appearance of the modern emblem of the Skoda company is still not clear. A winged arrow resembling an Indian head with three feathers appeared in 1926, but its meaning has not yet been unraveled. Well, or I just didn’t find the information, so fans of this brand can leave their versions in the comments)))
Subaru
The emblem of Subaru has 6 stars from the cluster of stars in the constellation Taurus. We call this cluster of stars the Pleiades, in Japan Subaru. And this is one of the rare cases when a car brand is not named after the creator or the region where the production was based, but implies a specific meaning.
Ford
The blue oval appeared in 1928, since 1976 it began to be attached to all cars, without exception, descending from the Ford assembly line, and more modern look received a blue oval for the 100th anniversary of Ford Motors in 2003.
Mazda
The modern logo of the Japanese corporation Mazda - the letter M - resembles spread wings, they call it an "owl", "tulip". The word Mazda was chosen in honor of the creator of the sun, moon, stars - the deity Ahura Mazda.
Dodge
Initially, the company's emblem was a round-shaped medal. Two interconnected triangles, forming a six-pointed star, were located in the center. Inside it was a capital D and B, the phrase "Dodge Brothers Motor Vehicles" framing it on the outside. The ram's head was first used in 1936. In the period 1954–1980. the element was not observed on the logo. From 1994 to 2010, the main distinguishing element emblazoned on the emblem of the company, again becomes the head of a bighorn. Given this circumstance, it is worth noting that this is due to the inherent assertiveness and power of these animals. Now the emblem looks unpretentious: the name of the company in combination with two red slanted lines, symbolizing the spirit of sports.
Saab
History of the Swedish Saab closely related to the aircraft industry. But if BMW company, which was also involved in the creation winged cars, emphasized this connection in its logo, the Swedes depicted a mythical griffin on the emblem of their cars. Now brand cars belongs to the Sino-Japanese consortium - the concern National Electric Vehicle Sweden. Saab went bankrupt at the end of 2011, the new owners are entitled to the Saab name without the griffin head logo.
Nissan
Education Nissan- This is the result of the merger of several large and small automakers, which occurred in 1914. Initially, the Nissan emblem had a red circle, which symbolized the rising sun, and a blue rectangle crossing it with the name of the company inscribed in it, which personified the sky. Now everything is simpler: the name of the brand is inscribed in a circle, which still symbolizes the rising sun.
Opel
Company logo Opel, which is a circle with a stylized lightning, was chosen by Adam Opel as a tribute to the Blitz ("Lightning") truck, which has been produced for over thirty years. It was his successful sales became the key to the sustainable development of Opel, which at first specialized in the production of bicycles and sewing machines and only then began to produce cars familiar to us.
Cadillac
In this case, the Americans paid tribute to the merits of the Frenchman Antoine da la Mothe Cadillac, who in 1701 founded Detroit, which is now rightfully considered the capital of the American automobile industry.
Aston Martin
The original version of the logo was an intertwining letters A and M. Eagle wings identify the speed inherent in the produced cars. They appeared on the logo only in 1927, they were borrowed from Bentley. A year later, it was decided to give them a fashionable outline. In 1947, the logo was supplemented with the name of the then owner - David Brown.
Citroën
The emblem is a double chevron consisting of V-shaped badges. In the case of the Citroën emblem, this is linked to the start of André Citroën's career. And it began in the workshops of the Esten brothers, who produced spare parts for steam locomotives. In 1905, he becomes their partner and organizes the production of gears (gears). Gradually, the company becomes a manufacturer of auto parts, and then launched its own conveyor.
Chevrolet
Louis Joseph Chevrolet is a famous racing driver and mechanic. His performance at the 1905 Vanderbilt Cup attracted the attention of the owner. General Motors. In 1911, Louis Joseph was asked to name the produced cars after him.
The bow tie emblem symbolizes the success of the famous racing driver. There is an opinion that the emblem Chevrolet became nothing more than a pattern on the wallpaper, which William Durant, its owner, drew attention to while staying in one of the hotels in France. The second version, which was told by his wife, says that a similar logo attracted the attention of her husband at the time of the next turning of the pages of the newspaper. According to another version, the butterfly cross was drawn by Durant at dinner.
Alfa Romeo
One part of the car emblem is a red cross on a white background. It is this element that has long been depicted on the coat of arms of the city of Milan, from where it was borrowed by the artist Romano Cattaneo, who at one time received an order to develop the logo of the Milanese car company A.L.F.A. The second part of the emblem, which is a snake devouring a person, is an exact copy of the coat of arms of the Visconti dynasty. Over time, the Alfa Romeo emblem has changed slightly, but these two elements have remained unchanged at all times.
Renault
Back in 1900 on the emblem french cars the initials of the three Renault brothers were depicted, and in 1906 the letters in the logo were replaced with the image of a tank. French emblem Renault created by the founder of op art, Victor Vasarely. The image of a diamond on a yellow background brings optimism and prosperity. On the Renault emblem, each side of the rhombus is located on top of the other; in real life, this figure cannot exist. Thus, Renault promises the owners to realize the impossible.
In the 1990s, when the first foreign cars suddenly poured in from the broken cordons, car thieves (that is, “horse thieves”) began to improve their methods of stealing, and the list of interests of the yard punks was replenished with the collection of outlandish badges. Unscrew the plastic logos from the radiator grilles foreign cars, or even completely tearing them off the hoods, was a matter of minutes, and very soon no one was surprised at the plaques of VW, Opel, Ford and Renault. But company logo Mercedes-Benz was highly valued in any company: it was beautiful, and besides, it was cast from metal and chrome-plated - the guys wore it on a chain, like an honorary trophy, because the vigilant owners of the then rare Merinos could easily turn their heads off for him. Literally.
But even perfect forms of this three-beam star fade with those figures that were installed on the hoods of cars in the middle of the last century. We, the post-Soviet children of the 1990s, got bits of Western culture here too. It's probably for the best - after all, having a chicly detailed figure on the nose of a Cadillac or Buick could easily doom you to death. Maybe not one. But now you can survey the prim era of automotive art deco without any harm to health. Well, except that the author of these lines will begin an attack of profuse salivation ...
Saint Christopher, heaven and a filler plug
In fact, the habit of decorating personal vehicles with various sculptures does not come from a whim, but from a deeper feeling - fear. Whom, for example, did the brave sailors-discoverers hope for when they went “beyond the ends of the earth”? Each other, of course. And also to God, whose deputy in sea voyages was considered St. Christopher. It was his profile that the carpenters carved on the bows of the first long-distance ships - in the great hope that the "deity" would show the sailors the way home. Even when the oceans became more or less explored and lined with routes, sailors still remained the most superstitious public in the world. It has become a tradition to put a carved figure on the bow of a new ship. During the East India Campaign, wooden saints were replaced by statues of naked girls or proud animals, and pirates could boast of the image of terrible monsters.
Monsieur Guynemer's aircraft and the first pamphlets of the Hispano-Suiza sedan issued in his honor
At the dawn of the twentieth century, when the mysteries of this world began to melt like wax from a burning candle, wooden schooners and galleons disappeared as a class. In their place came all-metal ships. These figures on the nose turned out to be unnecessary - they had their own insignia. However, the pilots of the First World War, they are the aeronauts of the new time, did not disdain to show off with a spectacular pattern. Painting stars, aces of spades, and so on on the canvas sides of their biplanes, they could announce their appearance to the enemy from afar. This forced the unfired cadets to retreat, increasing the glory of the famous aces. Onaya, by the way, played a disservice to the captain of the French squadron, Georges Guynemer, who, although he had 53 downed aircraft on his account, fell for the fly of some unfired rogue, and was like that ...
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A sculptor by the name of Bazin, who carried out the order of Herr Birkigt,...
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Approached the case with all participation: ...
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The first versions of the stork were cast with the head lowered as a sign of mourning.
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As the brand develops...
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The bird looked forward with increasing eagerness
Being a devout Alsatian, Guynemer even in the sky wore the symbol of his homeland - a stork spreading its wings. Soon, this pattern, following the example of its captain, was adopted by the entire squadron, which is why they began to be called "Storks". And the Swiss industrialist Mark Birkigt, founder of Hispano-Suiza, produced engines for their SPAD aircraft. These aluminum V-shaped 12-cylinder units produce up to 235 hp. With. stood on most of the Entente fighters (about 50 thousand), and after the signing of the peace treaty, their surplus simply had nowhere to go. Then Herr Birkigt decided to adapt them to the new Hispano-Suiza cars, which at one time delighted the King of Spain, Alfonso XIII. For the revival of the brand, this was most welcome - its phaetons successfully competed with Rolls-Royce, which not every manufacturer could boast of. But Mark added a special stylistic touch to their appearance by ordering a nickel-plated figurine of a flying stork from the sculptor, which crowned the cork on the radiator tank - in memory of the brave Captain Guynemer, with whom he managed to make friends. These Hispano-Suiza cars were produced until the very end (1935).
Peculiarities:
If the example of the Hispano-Suiza of 1919 is not a starting point in the use of figures on the nose of the car by car manufacturers, then it certainly is one of the most iconic events in this matter. And then, you know automotive world a more touching epitaph than a stork hovering over a radiator?
a swan song
Mark Birkigt wanted it or not, but Hispano-Suiza, having opened a branch in France, became a kind of trendsetter in automotive fashion. Many looked up to the "French Rolls-Royces", exceptional in design, performance, driving performance and, of course, the price. Moreover, it was considered bad manners to equip a car with a “naked” radiator cap, and manufacturers began to get creative, whoever was in what much. On the practical side, it was even convenient: it was much easier to cool the boiling motor by rotating the relief figure that crowned a long nose torpedo body than a flat cover. In everyday life, even a special name for them appeared - “mascots” (fr. “mascotte”), which meant a charm that brought good luck.
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The heron emblem, designed by John Heshin Jr., was used by Cadillac and LaSalle from 1930 to 1932. This sculpture claims to be the most elegant car mascot ever created.
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In addition to the delightful design, it is distinguished by its impressive size: the height of the heron from paws to the tips of the wings reaches 15 cm.
Exquisite ornithological mascots, in addition to Hispano-Suiza, were famous for such brands as Packard and Studebaker. The predatory eagle on the hood was also “warmed up” by the German Adler. But the latter was too angular and nondescript, but the first two caressed the eye. Packard especially pleased with the graceful curves of his bird.
For the first time, its three-dimensional image was placed on the radiators of the Six series in 1929. The action, however, did not carry any imitation, but only mourning. A year earlier, in 1928, James Ward Packard, founder and first president of the Packard Motor Car Corporation, had died. He approved the old English coat of arms with a pelican in the center as the emblem of his company. This bird, cast in brass, honored the memory of the famous industrialist on almost all subsequent Packard models, until the abolition of the brand in 1958.
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In 1939, serious passions raged in the camp of the Packard Motor Car Corporation. The Institute of Heraldry of the United States, having more carefully studied the bird depicted on the coat of arms of the brand, admitted that it was not a pelican, but a cormorant.
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This amendment was approved by all necessary documents, so Packard management had to admit it.
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Until 1951, the figures on the cars were called "Cormorants", which was very annoying to buyers and regular customers.
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For many years they wrote letters to get the mascot back to its "legitimate" name, and did not calm down until the statue was again called the "Pelican".
In fact, the sculptor made a very conditional image of a pelican - in his interpretation, this creature looked exactly like a swan. A bird with a graceful curve of a long neck was not very true, but it was much more beautiful than a predator with a huge goiter. Yes, and buyers liked this sculpture, so that soon it was equipped with the entire the lineup brand. The official emblem of Packard replaced the birds on the hoods of cars only in the penultimate year of the brand's existence.
Peculiarities:
While working on sketches of the future mascot, the designers of Packard Motor Car Corporation decided on a daring trick: each depicted a bird in a different pose. When this case went into series and the "conspiracy" was revealed, they did not change anything. It’s just that for each model a “own” swan appeared with a special neck bend and wingspan. So Packard cars gave collectors another reason to hysteria.
Chief of the six-cylinder
In the US, Pontiac is called not only a car brand, but also cities in the states of Illinois, Indiana and Michigan. And all because this name once belonged to the leader of the Ottawa - a tribe of native American Indians. It was Pontiac, dissatisfied with the rule of the English colonialists, who raised an uprising among his people and, united with the French, won a series of bloody battles (1762-1764). As a result of these actions, a zone of reservations appeared throughout the entire territory from the Appalachian mountains to the Mississippi River, on which whites are still forbidden to settle and buy land.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
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The evolution of the image of the legendary Pontiac. As you can see, the Leader of the six-cylinder has experienced more than a dozen metamorphoses.
The odious personality of Pontiac is firmly planted in the minds of Americans. Perhaps now only a few know something about him, but at the beginning of the twentieth century, his image was one of the symbols of civil liberties. Therefore, car radiator caps brand Pontiac, starting from the very first models, was decorated with a colorful bust of an Indian in a feather dress.
Since 1926, this decorative casting has been a naturalistic image with clear features of a portrait resemblance. One such carefully crafted "knob" could take up to three pounds of metal - an unprecedented wastefulness by modern standards. Of course, over time, even premium car manufacturers learned to save money, and the image of Pontiac underwent significant metamorphoses, but until 1951, every now and then he managed to maintain his significance and flavor. Even the Indian stylized as a locomotive looked impressive.
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Even a massive bonnet decoration in the form jet aircraft on models of 1955-1956, it was possible, if desired, to crown with a plastic head of an Indian, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
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Even the massive bonnet decoration in the form of a jet aircraft on the 1955-1956 models could, if desired, be crowned with a plastic Indian head, which glowed in the dark thanks to a small light bulb connected to it.
The total "Indiana" of Pontiac figures continued until 1957 and even turned into a kind of hobby for the company's in-house designers. During all this time, dozens, if not hundreds of variations of an outstanding image were cast according to their sketches. But after the global modernization of the brand and the transition of its cars to the V-shaped "eight", the advertisements, which depicted the "Leader of the Six-Cylinder", lost their meaning. Cast busts were soon replaced by the most banal nameplates, which, in addition, saved Pontiac more than one ton of metal.
Peculiarities:
Putting a bust of one of the folklore heroes on the nose of a car is a curious practice: it looks stylish and makes thoughts work. It is strange that none of the Soviet engineers thought of putting the shaggy head of Karl Marx on the hood of a "serial" with AZLK.
Predators and artiodactyls
If today the products Jaguar- the subject of reflection of morally unstable teenagers, then in the years of its formation this company risked being left without customers at all. First of all because of the name. The playful Swallow Sidecar sign didn't win over a respectable audience. It’s good that the auto magnate William Lyons, even before the Second World War, realized if not the playfulness in the name of his company, then the political scandal - the stylized emblem with a double “es” unambiguously alluded to the sinister abbreviation SS. Even the silhouette of a frivolous swallow did not save the situation. In order not to lose all customers, the brand urgently needed to change its image.
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The pre-war jumping jaguar emblem that adorned the hood of the Jaguar Mark I was made larger and more detailed.
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However, Sir William wanted to increase the "angle of attack" of the original figurine, so in the first batch, a metal wedge was substituted under the base of the emblem.
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And then the cat got a more schematic, “classic” form.
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Sculptor Gordon Crosby received an order for a new figurine of a radiator plug. At first he thought a lot about frisky artiodactyls, but after seeing the predatory curves of the SS90 and SS100 models, as well as hearing the work of their engines, he changed his mind in favor of predators. Soon, on the hood of these cars, a formidable cat - a jaguar - will be made to jump.
The first official emblem with an attacking jaguar appeared in 1935. The concept turned out to be so successful that it has survived to this day almost unchanged. Following the emblem, the turn of the name of the company followed. WITH light hand Crosby's "swallow-carriage" was replaced by the euphonious Jaguar Cars. By the way, the new emblem, made of brass and plated with silver, was offered to customers in the form additional option priced at £2.5 each.
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It seems that the figurine of the “enraged” elephant that appeared on Bugatti cars Type 41 La Royal in the thirties, sculpted to emphasize the powerful dimensions of the car...
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However, the true motive lies in the family drama: Ettore Bugatti installed it in memory of his brother Rembrandt, an early deceased animal sculptor who, at the peak of his career, created the bronze statuette “Elephant in the Circus”.
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The image of the animal took root, and the company still uses it in the decor of its cars.
Around the same time, the American automaker Dodge was busy looking for a suitable logo. The order was entrusted to the famous sculptor, professor of art at the University of Michigan, Award Fairbanks. In the past, he did a good job of sculpting a mermaid mascot for Chrysler, for which he received luxury sedan Chrysler Royal 8, which no teacher at that time could afford. After thoroughly studying books on animal anatomy and stocking up on clay, Faernbecks set to work. For several days he did not leave his workshop, sculpting a real parade of predators. But this failed to convince the company's management. Their attention was attracted by the figurines of mountain sheep, which the sculptor made for fun. The professor began to stir up interest in animals, saying that they are real masters of confusing tracks and are not afraid of even ferocious hunters. This fact turned out best recommendation for the future mascot, and soon the prancing lambs adorned the hoods of the brand new Dodges.
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In 1932, Dodge releases the DL series convertible.
Many brands of cars have more original decals. For example, there are cars with a trident. Popular trident car Mazerati. This car is very original, practical and comfortable. Trident attaches special style and exclusivity to this car.
Mazerati cars are very popular among motorists all over the world. He has proven himself with better side, its technical characteristics are pleasantly impressive.
This famous brand The car appeared thanks to the Italian company Mazerati, which specializes in the production of sports cars with increased comfort and safety.
The high dynamic performance of this car is noted by many motorists.
Maserati is an active car manufacturer. This company develops thanks to the three Maserati brothers, the company still bears their name. Elder brother Carlo, created the first car of the company. This car had a single cylinder engine and a very simple chassis.
Maserati was founded in the spring of 1926. The third brother named Alfieri presented an excellent novelty - the Maserati Gran Prix 1500 car, on the hood of which there was a distinctive original sign - a trident. This car caused a lot of delight. The popularity of this car came very quickly. All over the world, this brand of car was bought up in large quantities.
The Maserati company placed great emphasis on the functionality and practicality of the cars produced. She cared about the best technical characteristics of cars, so it is not at all surprising why the cars of this company were and remain in demand.
Very quickly, the whole of Europe learned about the Maserati company.
Maserati brand cars are ideal for those who love great speed and adrenaline. Driving these cars is truly amazing. The driver and passengers in a Maserati car will always feel comfortable and safe. Therefore, Maserati cars - perfect choice for racers.
The brand name of the company - a trident gives a special taste and style to the cars of this company. This unusual sign was invented by Mario Maserati. So, the trident began to personify the Maserati company.
The company's developers focused on the production of racing cars. Production very often ended with incredible success. Loud victories allowed the company to gain a strong leading position among other companies that actively produced cars. Successful production motivated the company even more to actively release new machines with improved technical characteristics.
The following Maserati cars were very popular:
- Maserati Karif - this car was considered sporty and very reliable.
- Maserati Biturbo is the company's famous two-door sedan. It quickly became popular in Italy.
- The Maserati 3200 GT is an excellent sports car with superior comfort.
The company produces sports cars which are very convenient, reliable, safe, practical and durable. The dynamic characteristics of such cars pleasantly surprise many motorists. The company makes sure that Maserati sports cars remain popular all over the world.
Maserati's exclusive sports cars are in high demand to this day. Such cars are very easy to distinguish thanks to a special emblem - a trident.
