On the body - there are remnants of areas that can be considered normal. Interior decoration the interior is made according to someone's incomprehensible whim using linoleum. You will have to live with this. But on the other hand, armchairs and a sofa have a pleasant motion sickening effect, coupled with the indulgent smell of unleaded 80-octane gasoline.
Deep in the driver's seat there is some very sharp detail, which sometimes painfully bites into the lower back. I never figured out what this detail is, why it's there and how it can even be, but it, bitch, bites into the ass just when gasoline fumes and intermittent snoring of the engine are put into a nap!
There is a button for turning on the air conditioner, this is the only part of the air conditioner that has survived to this day, but it has never worked (probably because there is no air conditioner in the package).
There is also on-board computer, I suspect that it was his hidden artificial intelligence (and not me) who decided when the car would start and when it would stall.
Music - stereo cassette receiver URAL! Bomb!!! Yells so that lays his ears, even if you're lying in the trunk. Sometimes, when the reverse is turned on, it does not flip the magnetic head, which leads to the effect of playing the other way around (opera parts sound especially funny).
Stove - HURRICANE!!! - the vent of Sauron - works in winter so that mother do not grieve. But, unfortunately, hot air etchs from below, and in summer, when
the stove is turned off and if you press more than 110 on the highway, and sandals on your feet, it burns your fingers with hot antifreeze on the right foot of the driver and the left passenger. So in the summer it's better for everyone to ride in rubber boots ...
Haven't smoked in the car for the past month and a half. and before that he smoked and drank a lot, but no more than the previous owner (my dad) and his many friends - at the same time, all, together, and in winter too, with tightly closed windows.
I washed off the carbon deposits, but the dullness remained (it is better for children not to read).
Ceiling uncharacteristically gray color with stains, allows you to hide fingerprints and blood smears.
A very big plus - there is no silencer, it makes a roar like from the underworld! In this connection, even courageous bikers get dirty with fear and stay away from you, which in turn ensures comfortable ride along the track.
Another of the most important advantages of this car is that the traffic police inspector categorically does not want to stop it. And even when you pass in front of them with no fastened seat belts, and the dipped beam turned off, and the “fuck” in the fist - they only see you off with a sympathetic look ... What is the mystery, I still don’t understand ...
Also, expensive and not very foreign cars are very afraid of cutting it, probably because of the sticker “1000000 km. Without overhaul "on the sides. In connection with the above, sometimes you feel like in presidential cortege until the sharp metal part in the seat brings you down to earth again.
There are no documents - only a certificate for recycling.
Selling my seven! The purchase, frankly, is doubtful, but the price is purely symbolic. 40 thousand rubles and your corvette! Year of issue 1996, condition is controversial. The mileage is indicated on the scoreboard as 52000, but this should be understood as 152000. And to be completely honest, then 252000.
Delivered electronic ignition, the armored wires have recently been changed, the distributor has been set up, the oil has been changed, a new muffler has been installed. I give it along with a cd / mp3 / usb radio, two speakers and a pair of brand new all season tires"Kama euro" on rear wheels.
Most importantly, the device is on the go! There are no problems in the city (except that without air conditioning in the summer it is hot as hell). Many foreign cars vomit from a traffic light (especially those that do not suspect that they are participating in the competition). On the highway, too, normul. What speed you can develop on it depends only on your instinct for self-preservation. Personally, in those rare times when I accelerated it to 130, I caught myself not blinking, not moving, and practically not breathing.
The car was not involved in the accident. But the front fenders are both slightly dented. They probably beat me. Although I also hit once, to be honest, but very slowly, the wings did not crumple. The left wing has an unpainted gray area. It helps a lot to detect the car in large parking lots and gives the beast a unique personality. On the body - there are some areas that can be considered normal. The body was completely changed in 2000, but you can’t tell from it.
The interior trim is made according to someone's incomprehensible whim using linoleum. You will have to live with this. Deep in the driver's seat (in which something burst inside, which made it lower than it should be), there is some very sharp detail that sometimes bites painfully into the lower back. I never figured out what this detail is, why it is there and how it can even be.
There is an alarm and central locking. The passenger door intermittently jams. The keychain is in the akhtung, the plastic above the main button has long fallen out, so you have to poke the key there. But this is not difficult, because the key is always separate from the key fob, because the plastic eye also broke a long time ago. Signalers in response to the question of replacing the key fob with a similar one laugh disrespectfully.
Haven't smoked in the car for the last year and a half. Before that I smoked a lot. But no more than the previous owner and his many friends - at the same time, all together, in winter, with tightly closed windows. The uncharacteristically gray ceiling will not allow you to hide this.
Disks are bad.
The stove - an infernal crucible - works in winter, so don't worry, Mom. But unfortunately, the hot air etchs from below even in the summer, when the stove is turned off, and if you press more than 110 along the track in sandals, then it burns the fingers on your right foot in a trifle.
From the mounting block there are strange wiring that even my electrician does not understand the first time. I can’t explain why some of them are made, but I remember for sure that without them something doesn’t spin. Myself mounting block, by the way, it is better to change, some contacts are tucked in with matches and twigs, this is not entirely correct and not very safe.
I would be happy to say that all my love and care was invested in this car, but it is not. It contains only hatred and contempt. Without rummaging around in the device of the car, I opened the hood either to add some liquid that had disappeared the day before without a trace and visible reasons, or to look at the engine in bewilderment when the car suddenly gets up.
Who needs it. An excellent trainer for beginners, after which driving any car whose production year is after 1982 will seem like a blessed relief. For rough wear. Loaded under the roof with building materials and with a sweaty working man behind the wheel, this car will look more correct than with a student girl whose phone costs about the same. For enthusiasts who enjoy living most of the day in the garage. The scope for creativity in this machine is unlimited, you can repair and change almost everything.
Cool pimp-mobile for a real pimp! A battle-hardened pirate schooner with a tough temper! A samurai devoted to his master until his last breath. As Hatori Hanzo said while handing over his best sword to the Black Mamba, "Even if the Buddha himself gets in your way, he will be defeated!"
When viewing ads for the sale of used cars, we often come across such ads that directly scream that the owner of the car being sold does not care at all whether they buy it or not. It feels like he was forced to sell the car. This means that a seemingly simple task is actually fraught with a lot of subtleties.
Two different ads for two identical cars can cause a diametrically opposite opinion about the subject of sale. It happens that a car with “no” photo and “no” description turns out to be many times better than its correctly photographed, washed to a shine, sweetly described competitor. But they will buy, in the end, just the second one. How to cook up an ad so that there is no end to those who want to buy your car?
A car ad is the first impression a potential buyer has of your car and of you as its owner. It is this first impression that can be decisive and indelible. The main thing is not to miss unique opportunity impress the future buyer at a glance!
Stage one, "attractive"
Meet, as they say, by clothes. clothes, in this case, there will be a photo of your car. Beautiful, bright, high-quality photographs of a car brought into a divine form (preferably also from a “favorable” angle against a worthy background) have an effect on looking for a car like valerian on cats. Again and again they will “rub” against your photos, more and more imbued with a car that has not even been known “live”.
So: the car must be clean and dry. It's a bad idea to shoot a car just out of a car wash with streaks of running water.
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In the cabin - no registrars, navigators, icons, cigarettes, knees of the photographer in the frame, and so on. Carpets are also clean! If they are old and do not fit the car (universal) - remove them altogether. Leave just the upholstery - it almost does not differ in the photo. Theoretically, "plus" works Baby chair- you can leave it, as it favorably complements your image of a neat driver.
The background affects to a lesser extent, but it is advisable not to shoot in some wasteland near the cemetery - a parking lot or a gas station is better. The main thing is that the car can be bypassed from all sides and completely placed in the frame. Garbage in the form of bottles and bulls in the frame is not welcome. If you are lucky with the weather and there is a blue sky and nature, this will only play a plus.
For a decent photo shoot, you don’t need to involve a professional photographer with a suitcase of different lenses and spend hours conjuring in Photoshop. It is enough just to wipe the camera of your phone with something clean (fortunately, now almost all phones have quite good cameras) and, bypassing the car from all sides, find the most good options to show the product in person. This should be done during the day (do not shoot against the sun!) or in good artificial light.
If the sun shines not on the car, but on your lens, the photo will not turn out good. The light should be behind the photographer. Do not be lazy to rearrange the car on the other side to the sun. Photos taken on a moonless night behind the garages under the light of lanterns located in the nearest locality, as a rule, they are not considered for more than three seconds, and the ad itself is closed with the words "this is generally something incomprehensible, let's see what else there is."
Stage two, text
Used car dealers are usually limited to listing options and offering loans. This method has the right to exist, but does not cling. It is much more pleasant when the seller describes his life situation with a touch of humor and indicates the forced reason for the sale (wedding, debts, lost his rights). You start to feel sympathy for this already in absentia.
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It’s not worth listing in the ad how much you changed in the car, that 3000 km ago you made the capital of the engine and installed new automatic transmission. This immediately raises the question of the general fatigue of the car and the quality of the repair. If it is interesting to the client - tell at the meeting. And it’s better during a call not to sell the car itself, but a personal meeting. If a person has arrived, he has already bought half of it. And very often those jambs that you know about, the buyer does not see point-blank, but he finds new ones! So you can end the conversation with the words: "Come, look, the car is worth the money."
You can include the brand in the description. engine oil, which was used, the name of the station where they were serviced, and the condition of the car in your opinion. The word "excellent" is better not to use. Unless, of course, the mileage of the car is not 1000 km ... In the ad, indicate the owner-girl and her phone number, if possible. Subconsciously, we expect fewer tricks from a female salesperson.
Stage three, evaluation
When setting a price, keep in mind that too low and too high are equally deterrent. The prices advertised by many sellers have nothing to do with the real market, but rather reflect greed and hope. And then everything grows like a snowball. When you sell your car, you look at how much others want for a similar one, set the price at the level and wonder why no one calls.
Selling my seven! The purchase, frankly, is doubtful, but the price is purely symbolic. 40 thousand rubles and your corvette! Year of issue 1996, condition is controversial. The mileage is indicated on the scoreboard as 52000, but this should be understood as 152000. And to be completely honest, then 252000.Most importantly, the device is on the go! There are no problems in the city (except that without air conditioning in the summer it is hot as hell). Many foreign cars vomit from a traffic light (especially those that do not suspect that they are participating in the competition). On the highway, too, normul. What speed you can develop on it depends only on your instinct for self-preservation. Personally, in those rare times when I accelerated it to 130, I caught myself not blinking, not moving, and practically not breathing.
The car was not involved in the accident. But the front fenders are both slightly dented. They probably beat me. Although I also knocked once, to be honest, but very slowly. The left wing has an unpainted gray area. It helps a lot to detect the car in large parking lots and gives the beast a unique personality. On the body - there are some areas that can be considered normal. The body was completely changed in 2000, but you can’t tell from it.
The interior trim is made according to someone's incomprehensible whim using linoleum. You will have to live with this. Deep in the driver's seat (in which something burst inside, which made it lower than it should be), there is some very sharp detail that sometimes bites painfully into the lower back. I never figured out what this detail is, why it is there and how it can even be.
The passenger door intermittently jams. The alarm key fob is in Achtung, the plastic above the main button has long fallen out, so you have to poke the key there. But this is not difficult, because the key is always separate from the key fob, because the plastic eye also broke a long time ago. In the service, when asked about replacing the key fob, they laugh disrespectfully.
Haven't smoked in the car for the last year and a half. Before that I smoked a lot. But no more than the previous owner and his many friends - at the same time, all together, in winter, with tightly closed windows. The uncharacteristically gray ceiling will not allow you to hide this.
Disks are bad.
The stove - an infernal crucible - works in winter, so don't worry, Mom. But unfortunately, the hot air etchs from below even in the summer, when the stove is turned off, and if you press more than 110 along the track in sandals, then it burns the fingers on your right foot in a trifle.
From the mounting block there are strange wiring that even my electrician does not understand the first time. I can’t explain why some of them are made, but I remember for sure that without them something doesn’t spin. By the way, it is better to change the mounting block itself, some contacts are tucked in with matches and twigs, this is not entirely correct and not very safe.
I would be happy to say that all my love and care was invested in this car, but it is not. It contains only hatred and contempt. Without rummaging around in the device of the car, I opened the hood either to add some liquid that had disappeared the day before without a trace and visible reasons, or to look at the engine in bewilderment when the car suddenly got up.
Who needs it. An excellent trainer for beginners, after which driving any car whose production year is after 1982 will seem like a blessed relief. For rough wear. Loaded under the roof with building materials and with a sweaty working man behind the wheel, this car will look more correct than with a student girl whose phone costs about the same. For enthusiasts who enjoy living most of the day in the garage. The scope for creativity in this machine is unlimited, you can repair and change almost everything.
Cool pimp-mobile for a real pimp! A battle-hardened pirate schooner with a tough temper! A samurai devoted to his master until his last breath. As Hatori Hanzo said while handing over his best sword to the Black Mamba, "Even if the Buddha himself gets in your way, he will be defeated!"
What you need to know in order to quickly and profitably, albeit supported? What ways of its quick sale are known today? It turns out that the most important thing is successful car ads that need to be presented correctly. We managed to rank the most successful ads that we saw in various information sources. We will not only invite you to read them, but we will analyze them and try to prove why they are the best.
The list of the most successful car ads includes such as a masterpiece of the perfect sale of the seven, an advertising move invented by a copywriter and others.
First place - a masterpiece of an ideal sale VAZ 2107
Creativity in our lives is possible everywhere and even in such an area as selling a car. Accordingly, you need to be able to compose an ad that would actually sell. And we found it. This brilliant idea of a person, embodied in several bright and clear sentences, took first place in our rating. Note to all copywriters and masters of the word:
Everything seems to be written in simple language, understandable to many. There are no very complicated sentences here, reading which, the convolutions of our brain do triple work. No, everything is quite simple and the author, by the way, he is from the Krasnodar Territory, honestly talks about his car. This very honesty, undisguised, captivates. “The purchase is dubious,” the author of the ad tells us, thereby excluding the possibility of the potential client thinking through the version of deceit. But immediately, the author continues: “But the price is purely symbolic.” In other words, he ideally offers a car that is not the first freshness, but many foreign cars “pulling from a traffic light” for a small price. Just a little more than $ 1,000 and you will become the owner of a device that accelerates to 130 km. If the author of the ad had not started with captivating honesty, he would not have been believed. In this case, it's the other way around.
In short, everything in this ad is described from the heart and it is not in vain considered the best. Each buyer in any ad first of all reads what is written between the lines. Whether you like it or not, the reader of your ad will subconsciously already be tuned in to the fact that something is slipped to him and the product is not the same as it is described. Falseness, no matter how carefully you disguise it, will still slip through.
Interestingly, there are cases when it is not sold precisely because the ad was created incorrectly or is being implemented, but at a price that could be several times higher. And vice versa, a car, which, to be honest, is not very fast and successfully sold.
Simple but clear or brevity is the sister of genius
The following ad is written simply and without creative enthusiasm. But before the potential buyer is a clear picture. All parameters of the car, its photo from different angles. What else is needed?
Data on mileage, engine size, power and much more are given. We think that such a simple announcement will be successful for many.
Third place or marketing ploy from a professional copywriter
Go ahead. Ad sites are full of bright and eye-catching text, but none of them can compare to the following. It was written by a professional copywriter who knows how to sell. See what it looks like:
First of all, this ad features one of the the most important rules professional copywriting -
The more words of the text it requires. The car, in fact, is not a cheap purchase. That's why detailed description it will be, oh well.
The second thing that the author managed to use in this ad is successful epithets. He did not write things like "excellent", "good" or "perfect". Instead, the author came up with a brilliant idea - to write in a more "show off" form, pointing to tickets to a car repair shop. After all, this is what most potential buyers fear. Naturally, all this should be written only if the words are true and you do not “push a dummy”. Speaking in the language of advertisers, the author managed to show the benefits of the purchase, and this is already a high professionalism of the selling text.
Go ahead. Racks and chassis described by the author are also advertising and very successful marketing ploy. It immediately becomes clear that the author has perfectly studied the history of the 4th generation Honda and knows. Running Honda is really powerful and you can even say that it is "eternal". By the way, in other advertisements for the sale of the same Honda, this advantage is not indicated anywhere, but here the author is clearly on horseback.
work automatic box The author compares the gears with a Swiss watch, making it clear to the reader that it works clearly. If he had simply written that the automatic transmission had no problems in operation, it would have been less effective. And in this case, everything is just perfect.
The video shows how to properly advertise a car for sale:
And finally, when describing the salon, the author uses an outside view, something like reviews. It's one thing when the owner himself says that the salon is perfect, it's another thing when they admire him from the outside. This is a completely different level. Announcement of this type is perceived differently.
Best Selling Used Toyota Avensis
The next ad looks just as good, if not better. It's just that it's found on the official car website, it's sold by a company, and the ad can't be written poorly. Professionals worked on them, they read it more than once, cut out unnecessary passages and obvious blunders. But it does not contain lively and bright words, something original, what the buyer is looking for today. Yes, it is compiled correctly and with all the rules of advertising, but it cannot compete with the above examples. Why?
First, due to the fact that this car, and this is Toyota Avensis, not old and did not need the so-called "strong feature". Therefore, the seller did not try to explicitly invent anything.
Secondly, in this ad, the emphasis was not so much on words, but on the photo on the main page, which turned out to be just perfect and show us the car in all its glory.
Now look at the ad itself:
Exclamation marks clearly emphasize important points, which the owner highlights in a peculiar way: in a colloquial, simple style that a simple buyer will clearly like. For example: “absolutely” - makes it clear that the car really “drinks” it a little. In this case, the system of E. Carnegie works, which teaches us a successful technique based on psychology, when you first offer more, and aim for less, which you end up getting. So here. By pointing out that the car does not consume oil at all, the author hopes that potential customers will believe that very little is consumed by expensive engine lubrication.
Or: "without heating" - here, as in the announcement above, the method of knowing the buyer's fears is applied. What is afraid of a person who wants to buy a used one? Of course, first of all, that it will not start in the winter. The advertiser knew this and used it.
And in conclusion of the article, I would like to say that to advertise for free competently is a real art. After reading such an advertisement, the potential client should understand that, although he does not receive warranty service, but will become the owner of a car that will not need to be taken to the garage every time.
In addition, the buyer needs to be convinced that he receives a car, although it is used, but it is well equipped. Most buyers of used cars, buying them, hope for this. On new car these same additional options it will be expensive to acquire, and in the case of such a purchase, he receives them for free. Therefore, you need to keep this in mind when making competent announcement and point it out. If your car has high-quality acoustics, reliable protection crankcase or available full set, tell us about it in your ad.
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