Outbid technology. How dealers sell cars

dreaming about new car but you can't sell the old one? It is no secret that foreign cars with no high mileage V good condition. If your car goes beyond this description, it will be extremely difficult to sell it yourself for an adequate price.

Optimal exit to similar situation will be the sale of cars to outbid. Turning to an intermediary, you can quickly sell any vehicle for about 90% of its market value without wasting time and effort.

Our company carries out the purchase of cars in Moscow and the Moscow region on convenient mutually beneficial terms. With our help, you can sell a car of any make and year without any hassle. We do not require pre-repair and preparation vehicle before selling and we buy cars in any condition, including emergency, credit, high mileage, after an accident.

Don't worry if your car is not running. You do not have to transport it anywhere and spend money on transportation. Our experts will do everything themselves, and you will get rid of a useless car and receive money on the day of treatment.

Why is it more profitable to sell cars to resellers?

There is a myth among motorists that selling a car on your own, you can get a large amount for it. In fact, the total revenue from the sale of a car, taking into account the costs of repairs, diagnostics, trips to potential customers and paperwork, will be equal to the same 90% of the market value. Only you will spend a lot of your personal time and nerve cells. How do you like this perspective? Not very attractive, mind you.

Professional car resellers will save you from unpleasant hassle and help you earn money quickly. At the same time, no one will try to reduce the price or ask you for a discount or installment plan. The assessment will be made on the basis of the diagnostic data of the condition of the car, which means that the cost will be objective and high.

The legal execution of the transaction falls entirely on the shoulders of the reseller. Which is also a definite plus. Professional lawyers make sure that the documentation is executed correctly and lawfully, which ensures maximum security for all participants.

Reliable car dealers in Moscow

Our company has vast experience in the field of buying and selling cars. For more than ten years we have been buying cars in Moscow and the region and have an impeccable reputation. We consider transparency and efficiency of transactions to be the main components of successful activity. We are pleased to offer each client:

• high-quality professional assessment of the car;
• the ability to urgently receive money for the car;
• the best legal support transactions;
• high quality service and comfort of cooperation.

If you need responsible car dealers in Moscow who are ready to guarantee complete security and high purchase price, call us right now!

Hello, friends! In this post, I will tell you about how to resell cars to a beginner, and what you need to do at first.

Do you know how many self-starters go bust at the start or shortly thereafter? About 80%! And this is a stable statistically confirmed data. And the main reason for failure is the lack of specific knowledge about what people plan to do.

Conversely, a dependent (franchise) business has a meager number of bankruptcies. And all because the parent companies give their "foster children" detailed instructions how and what should be done - this is called a "turnkey business". Of course, I don’t pull on a company, but I’ll try to do something similar: tell you what and how to start at the start.

Let's say that you have firmly decided to try your hand and luck in the resale of used cars. You already know that this is a rather difficult business that requires a lot of things to start, which we talked about in the last article: "". And you have already determined that you are suitable for this according to all the main criteria described there.

Fine. Now let's note what is the best thing to do at the start.

Decide right away price segment work. Here for beginners there are practically no options: budget. Even if you have a significant amount on hand start-up capital, sufficient to buy a couple of cars in the mid-price category, it’s better to start with inexpensive deals anyway.

What is achieved by this:

• Easier and faster to search for the desired option;
• Resale is easier and faster;
• Gaining initial experience.

It is the primary experience here that is the most valuable acquisition. Try to focus at first on all stages, and not on the first (give money) and the last (get money). This luxury can only be afforded by experienced resellers, who have worked out the whole process and put it on stream. It will be the same for you in the future.

But first, you must pay equal attention to calculating the profits and, for example, identifying the best putty or paint to use, not to mention the art of detecting machine defects. Over time, everything that you need will be determined, clarified, mastered and translated into automatism. Then you can start chasing money.

For example, if there are two equivalent options, then it is better to make a choice in favor of where you will learn something new and useful. Don't take the path of least resistance at first, and you'll become a real expert reseller a lot faster, if you're not shy of the challenge, of course.

Decide on the initial specialization (the brands of cars with which you will work). If you take on the entire passenger car fleet that is present on the Russian market, then you will break the backbone from overwork.

Beginners rarely thoroughly know the features of many brands, if there is no good experience Service station, commission car dealership or similar specialties. You need to choose any one brand or brand and fully explore all of them the lineup on the subject of what you may need, and this is practically "up and down". For example, you will need to know:

• How long can the car last and in what conditions;
• Mileage resource, aggregate and node resources;
• Price ranges by models and regions;
• Initial factory characteristics of bodies and enamels.

That is, you must become an expert in the chosen section.

For example, you can start specializing in AvtoVAZ products, then, in parallel with the resales that have already begun, study another brand, and so on. Learning will be difficult and slow only at the beginning, but you are not afraid of difficulties, are you?

Well, a simple resale from the start is also not worth doing. IN budget segment it's so hard to make money now expensive cars- this is for experienced and confident in their knowledge outbid. Therefore, at the initial stage, you will have to look for cars with defects, fix them and resell them, increasing the price both for work and for your trade.

At successful options and diligence in pre-sale preparation, you can wind up up to 200% of the original price tag! But even with ordinary transactions you won’t have to sit without bread - direct labor is rewarded, albeit less, but more often than pure commerce.

The main stages of buying a car

So, you have already chosen your first brand, studied it, prepared garage box with the tools they learned to use while still just a car enthusiast. Now we can outline the main points of repurchase.

It is divided into five stages:

• Choice;
• Purchase;
• pumping;
• Weeding;
• Sale.

Choice

You need to choose a moderately “shabby” car, with a condition that is equally suitable for both a radical drop in the price in the auction, and for low-cost pumping to a decent condition. Here the main emphasis is on the "bodywork": moderate "tubs" of the body and suspension, greasy interiors, moderate rust and bruising. This is the so-called shushlaik.

But keep in mind that "rotten buckets" do not belong to "shush-likes" and they should not be of interest to you. Also, pass by options with engine problems - this can be carefully taken into work, only with a big discount and skills in aggregate repair.

Purchase

Give the price for a “shush-like” within the range of half the price of such a car in its normal condition and no higher. You must learn how to trade properly. The main thing here is to identify how you can more defects and reset the price for each of them. With experience, you will learn to feel the seller's edge to which he is ready to give in.

pumping

The main attention is paid to the body: straightening, puttying, tinting and painting, partial or complete grinding. The car needs to be “packed” externally to the maximum: moldings, caps, foglights, mirrors, stickers, etc. Sometimes you can change the tires if there are inexpensive options and blacken it.

In the cabin, you need to thoroughly wash everything and, if necessary, apply household methods of dry cleaning, change covers and rugs, wax the “torpedo”, pick up a fragrance. The car should look "cool", but for a small price of components - the whole entourage must be taken second-hand, in a condition not lower than decent.

• On the suspension: carry out a total lubrication of all nodes, tighten everything threaded connections, change of parts is allowed only in extreme cases.
• According to the unit: filters, oils are replaced, belts are tightened, slag is washed (but not to the factory shine).

Weeding

You should not sell the car in an absolutely clean and shiny form - this causes suspicion. It is better to drive it a little along moderately dusty roads so that a small dust coating settles on the washed and cleaned parts and assemblies.

Sale

When selling, you do not need to be in a hurry and much to give way in price. If you took correct option, then there will be a buyer for the car. Usually, the average sales period is from a week to a month. Feel free to extol the car's cash merits, bargain firmly but politely. Argue and "educate" the buyer from the height of your expert knowledge. The buyer should see in you a spark of pride for the car being sold.

Here, I will give as an example a photo of the car before and after the pre-sale preparation.

Watch this helpful video on how a reseller works in real life:

• For search desired options sales, use automotive sites until you have your own clientele.
• If you don’t know how to repair something yourself, then feel free to contact the specialists, but not at the service station, but at the “garage workers”, where the prices are half as much, and the quality of the repair is sometimes even better.
• To check the body of the purchased car, it is desirable to have a digital paintwork thickness gauge.
• The most useful skill for buying up a car mechanic part is working with bodywork. It should be given special emphasis in training.

Here good example simple and working thickness gauge paintwork.

conclusions

In conclusion, I would like to highlight the main points of the issues discussed:

• You need to start reselling in the budget price category;
• From the start, you should work only with a certain brand of car;
• You need to choose a car with obvious and relatively easily eliminated defects, avoiding costly repairs both in time and money;
• A finished car should not be sold below the average price tag of its new value.

Look, the phone is being charged with lemon. And how do you get out of the situation? It might come in handy on the road.

Today I say goodbye to you, dear car lovers. Share what you read through social buttons, subscribe to the blog, comment and ask questions. I will answer everyone.

Until the next meeting.

On almost all ad sites, you can filter by the seller: a company or a private trader. By choosing only private ads, you will definitely filter out salons official dealers, but lone dealers and unofficial salons, most likely, will pretend to be private traders to the last. So let's not relax.

Usually, private traders always sign with their real name and capitalize it. Outbids and “gray” car dealerships, as a rule, write “seller”, “owner”, “private person” and so on.

2. Pay attention to the place of inspection

Another indicator is the place of inspection. Private owners always indicate the exact address, or at least the area in which the inspection will take place, or the metro station. Resellers are limited to just the city.

3. Read the description

Resellers, and even more so car dealerships, write very poorly, without details. This is immediately visible. Their favorite phrases: "The car is in excellent condition"," All questions by phone "and so on. Often resellers write general information about the model: "Excellent family car, economical, practical, never let me down. Or just list options separated by commas.

It can be quite easy to distinguish a car dealership that pretends to be a private trader from a real private trader by photographs. Car dealerships often photograph cars against a white wall, against the background of a wall of a car service or their own car dealership. Sometimes there are even photos against the background of the brand wall.

Also, the car dealership will issue a tag on the keys, tires treated with ink, withdrawn numbers, crystal clear interior, protective paper on floor mats, washed engine compartment.

And car dealerships rarely post more than seven photos. Moreover, the posted pictures were taken, as a rule, from traditional angles: front, rear, several photos with a three-quarter view, a photo of the salon. There will never be detailed photos problem areas or some features. This is easily explained by the fact that the managers of car dealerships simply have no time to understand the little things, and photography is put on stream for them.

It is more difficult to distinguish private dealers who have only one or two cars in circulation. Sometimes it is impossible to do this without calling. Nevertheless, I discovered for myself such a pattern: if the car is photographed against the background of a gas station, then with a probability of 80% it is a reseller. I don't know why, just experience. And one more thing: resellers cover up car numbers. And although private traders also often do this, resellers' numbers are always painted over more accurately.

For example, I took several screenshots of ads, which immediately show that they are from resellers. I want to draw your attention to the fact that conclusions about whether an ad is from a reseller or not should be made only on the basis of several signs. If nothing in the ad confused or confused you, but you are in doubt, then it's time to call.

There are four signs at once that the ad is from a reseller:

1. Instead of a name, it is not clear what.
2. Instead of the address of the inspection, just the city is indicated.
3. The rooms in the photo are covered with a neat white plate.
4. There is no specifics in the description at all, only what can be said about the car at a glance and according to the documents is indicated.

There are two obvious signs that a dealer is selling a car:

1. In the field "Seller" it is written "according to Solaris". This immediately makes it clear that the reseller has several cars available at the same time.
2. In the seller's comments, again, no specifics, no punctuation marks, almost everything with a small letter. Private traders, on the other hand, usually try to neatly draw up ads.

5. Call by phone

Never delay with a call, do it right away. When I call, I usually say something like this: "Hi, I'm calling about a car."

If they ask you about which particular car you are calling, you can immediately hang up: this is a reseller.

If the ad lists a female name, such as Natalia, call and intentionally change the name. Start a conversation, for example, like this: “Hello, Olga. I'm calling about a car." If the girl does not correct you, then, most likely, this is a call center operator of some “gray” car dealership. Although there are exceptions.

And here is another version of the development of events. The ad states as a seller male name and a woman answers the call. She says that she is a sister, wife or daughter, which she can tell about the car, but the owner, they say, will come for an inspection. Most often, this is again a call center operator. To check, ask her when it will be possible to call to speak with the owner (the man who is listed in the ad). If she does not answer you accurately, you can end the conversation.

6. Ask questions

For some reason, many are embarrassed to ask questions over the phone. Do not be shy. The more you learn over the phone, the better for both you and the seller (unless, of course, this is a reseller).

Ask specific things. For example, where the technical inspection was carried out, what was last done in the car, what problems and jambs are there, what kind of alarm is installed, what additional options is in the car. It is best if you call a lot of ads to write down the answers so that you can check them in person (this way you will have grounds for believing or not believing the seller as a whole).

Be sure to ask if the owner is talking to you or just an assistant for sale (brother, matchmaker, son, husband, friend, mediator). About how many owners of the TCP, whether the TCP is original or a duplicate. Feel free to ask what is already written in the ad.

The importance of this stage is that dealers talk as if reluctantly. They usually do not know everything about the car, so you can rarely hear the specifics from them. Often they say: "Come for a visit, I'll tell you everything" or "Everything is written in the ad."

A private trader will almost always patiently answer all your even the most stupid and banal questions.

At the same time, many, answering one question, immediately go into details that you didn’t ask about: where and what kind of nut they changed, what they said at the car service, what kind of oil was poured, and so on and so forth. It is with such sellers that you need to make an appointment.

For the most part, resellers are not scammers, but completely legal sellers. They know how to quickly and competently evaluate cars, bargain reasonably and know the specifics of the market very well. Yes, the reseller will offer a smaller amount for your car than a regular buyer, but you will receive the money immediately in your hands and, most likely, spend less time on the sale.

Fraudsters and Entrepreneurs

Alas, among the representatives of this type of business, there are still scammers involved, for example, selling cars for fake documents, or simply negligent representatives who are trying to sell outright trash and cause trouble to the previous owners because of the fines that come to them. However, in most cases, resellers work white-handed. Let's evaluate the main points by going through all the steps of reselling a car according to this scheme.

When buying a car, the dealer may not reveal himself, but many of them end up laying their cards on the table. The old owner and the temporary owner draw up a contract of sale. The reseller gives him real money and also asks him for a photocopy of his passport and to sign the TCP. The reseller never re-registers the cars for himself, even if his resale is delayed - these are additional and unnecessary expenses. In most cases, it does not even fit into the PTS. Exceptions to the rule, for example, representatives of regions and CIS countries (Belarus or Kazakhstan).

A good dealer will keep in touch with the previous owner, especially if he plans to drive the car for a while, and not just store it in the yard. After all, the car remains registered to the old owner, and all possible fines will come to him. The white dealer takes care of paying the receipts, while the gray one runs the risk that while the actual owner may legally scrap the car. In this case, it will be very difficult to legalize the car back. By the way, the scrapping procedure is very simple, and this fact can scare not only a reseller, but also an ordinary buyer who has planned evil. After all, in order to safely drive a car that has not been re-registered, there is a loophole - you can periodically rewrite the sales contract, which gives 10 days to carry out registration actions.

Whose will you be?

When a reseller sells a car, he will understandably not reveal himself until the last moment, proving himself to be the owner. The truth will emerge only at the moment of inspection of the documents: for the car and the seller (which is why it is important to demand them at the earliest opportunity). Of course, in the executed contract of sale will appear previous owner and not a reseller. It is often difficult to identify such an entrepreneur during a telephone conversation, and upon examination, he can easily behave like an ordinary owner.

If, due to circumstances, you still intend to buy a car from a reseller, then there are several ways to check the purity of the transaction. First, pay attention to the place of inspection of the car. If the reseller offered to hold an event in the courtyard of a residential building and the address matches his registration in the passport, then most likely you have a person who has nothing to hide. Further, the white seller will not refuse to inspect the car at any nearest service, as well as take a ride with you to the traffic police so that you know for sure whether the car will be registered without problems.

Naturally, even at the stage of the first telephone conversation, ask STS number And Vehicle VIN. This already applies to any seller. With the help of this data, you yourself can find out information about the car on such free portals as, for example, the official website of the traffic police and Autocode: the number of owners, restrictions on registration actions, accident cases.

The national question also leaves its mark. It is still more risky to deal with resellers from the Caucasus and neighboring countries. Naturally, among the Slavs it is easy to run into a scammer or just a dishonest reseller. But, as practice shows, more problems arise with entrepreneurs from the south.

Table of ranks

All resellers are so individual that it is impossible to divide them into any groups on a certain basis. But we can highlight the main features of their work:

1. Resellers work mainly with liquid cars. But this status varies greatly depending on the specific region of their work. IN major cities automatic cars are in greater demand, and in the provinces - with mechanical box gears. In some regions, consumers look primarily at technical condition car, that is, it is on components and assemblies, and in others - the body itself is more important, that is, the absence of repainted elements and rust.
2. Some dealers hunt only for fresh cars in perfect condition and in no way prepare them for resale. Others have technical base and prefer to restore tired specimens.
3. Basically, resellers prefer cars worth up to a million rubles. Otherwise, the resale may be delayed, and not everyone can afford it.
4. The average income from one resold car is 10% of its purchase price, but not less than 30 thousand rubles. But it often happens that the reseller eventually gives the car “to zero” if it hangs with him for a long time, because otherwise it takes up a parking space.
5. When reselling a car, resellers are willing to bargain. However, most often the case is limited to a discount of 5-10 thousand rubles.
6. Resellers do not contact cars that have this or that tuning. The most striking example is jeeps with additional off-road training. The demand for them is low, and especially now there are big problems with the re-registration of such cars.
7. A very common scheme is when regional resellers buy cars from brothers in large cities or from official dealers. All vendors work with each other in one way or another.
8. Regional dealers work only with cars in very good condition. After all, they need to recoup, among other things, the costs of transporting a car for further resale, and it is now extremely difficult to profitably sell trash.
9. Dealers from the regions often work on pre-orders for specific cars from the capital. In some cases, the customer is a private person, and in others - automotive market. In the last example, the reseller and the seller on the site share the income equally. Quite often, with such a scheme, resellers work as a group, that is, they come to the capital with a company of three or four people and, as a result, bring home the same number of cars.

As you can see, it is not so difficult to insure against scammers among legal sellers. So, in general, you can deal with resellers. In some cases, you can evaluate the technical condition of the car they offer even better than the equivalent in dealer center. After all, the manager may hide something or not at all show the results of the machine’s diagnostics when it is accepted for trade-in, and an additional check on the lift will most likely be possible only the next day, and then if you’re lucky. And an accommodating reseller will not refuse a visit to any independent third-party service on the same day.