Chery Automobile Co., Ltd was founded in 1997 at the initiative of the Wuhu city hall of the Chinese Anhui province, five state-owned companies and holdings of this province acted as shareholders. Until now, 90% of the shares belong to the state.

The first production base was the purchased equipment of the European Ford plant. And already on December 18, 1999, the first car of the Chery brand rolled off the assembly line, and less than ten years later, on August 22, 2007, the millionth car was produced.

Technologies of the new time

Chery Automobile includes 6 automobile plants and 11 assembly plants around the world. The company has also established a laboratory for its own research and development and testing, together with the American company MTS Systems, a world leader in vehicle testing. MTS Systems products and research are used by companies such as Mercedes-Benz, General Motors, Ford, Volkswagen, Boeing and Airbus.

The project involves not only finding and applying the best engineering and manufacturing developments and testing programs for automotive components, but also staff training. All this allows Chery to maintain a leading position in China in car exports.

Perfection in the details

Development is impossible in isolation, Chery management is well aware of this and pays special attention to partnership projects. Cooperation with the American companies Quantum and Chrysler, and with the Italian company Fiat contributes to the improvement of quality and work processes. Technological solutions are being improved through partnerships with well-known design firms: the British Lotus Engineering, famous for the production of sports and racing cars, and the Japanese Mitsubishi Automotive Engineering. A breakthrough in the design and comfort of many models was the result of collaboration with the design bureaus Bertone and Pininfarina from Italy. These companies worked with reference brands for the automotive market: Ferrari, Lamborghini, Maserati and many others.

DESIGN TEAM

Each car born in Chery is the work of the brand's design team. Leading the brand design department are two directors James Hope and Hakan Saracoglu, who have brought together a team of automotive experts from around the world and united them with a common goal: to show the essence of the Chinese automotive industry.

To achieve this goal, Hope and Saracoglu developed a working system that is based on four main principles - proportion, branding, design and quality. Each of these principles has an important impact. From Chinese culture, which goes beyond the connection with the brand, and seeks a deep understanding of what people are looking for in the understanding of the car, in order to appropriate, through design, cultural background and market trends, striving to create models of international standards.

ANT 3.0 concept

The concept is Chery's answer to the problems of congestion and pollution in large cities. Initially introduced in 2012, the concept has been continuously improved, getting closer and closer to the production model. The car has a zero-emissions electric motor powered by a wireless charging system and online telemetry. At the end of 2014, Chery introduced a strategic alliance to the world by signing with Yongche Inc. (specializing in creating a platform for signing Internet services) and Pateo Corporation (a company that has successfully developed technology for autonomous vehicles) partnership agreement. The mission of the alliance is to transform the ANT Concept into an intelligent vehicle that will complement the ranks of environmentally friendly public transport in large cities.

proportions

Chery focuses on the golden ratio. Solid lines, dynamic and symmetrical, but at the same time energetic and graceful, give the impression that Chery models are always ready to launch. The design of the continuous side lines that emphasize the silhouette of each model is in harmony with the forward look. Thus, by strengthening the effect of horizontal lines, an ideal proportion and a unique appearance are achieved.

branding

Every established brand is born with a distinctive DNA. Chery's DNA comes from elements of Chinese culture and its influence on international design throughout history. In addition, Chery's design work strives to ensure common features in each model, integrating them into a product family with its own spirit and character. To do this, the brand is working on two concept models: Betha for the sedan and a model for SUV variants. Both models feature design elements that seek to highlight the beauty inherent in Chinese culture. Obviously, these will be various products that will form the range of Chery models until 2021.

Chery TX Concept

Winner of "Best Concept Car" at the Geneva Motor Show 2013, as well as the Auto Award Design 2012. This is the beginning of a new generation of brand products. His lines are inspired by the forces of nature and water.

Chery strives to create not only an impeccable appearance, but also strives to evoke the soul of each car, which expresses the strength and wisdom of the Chinese people.

Engines of the ACTECO family

There are many meanings of the word ACTECO, it can be understood in three meanings:

The first value is the designation of the manufacturability of the engine. The first letter "A" refers to the Austrian company AVL, which claims that the place of its foundation is the Chinese province of Anhui; the second letter "C" means China (China) / Chery (Chery); the last two letters "CO" are the English abbreviation of the word "cooperation" (cooperation, cooperation). Thus, the first meaning of the word ACTECO is an engine from the Austrian company AVL, located in the Chinese province of Anhui and cooperation within Chery Automobile Technology. AVL is one of the leading engine manufacturers in Europe, and has a leading position in Germany, supplying its products to well-known German car manufacturers. AVL technologies, together with the boldness and audacity of Chery, provide ACTECO with a starting point.

acteco engine technology complies with global standards for efficiency and energy savings to protect the environment

The second meaning of ACTECO is mainly related to design and technical characteristics. The letters "TEC" in the middle of the word denote the English "technology" (technology); the last three letters (ECO) mean both economy and environmental protection); the last two letters (CO) are an abbreviation of the English word "cost / low-cost)" (cheap). The second meaning of the word ACTECO means that the engine technology meets the world's standards for efficiency and energy saving to protect the environment. It is one of those products that will help reduce economic (low consumption) and social (emissions of harmful substances) costs.

ACTECO also focuses on the third meaning of the first letter "A", which expresses Chery's business philosophy: in the automotive industry (Automobile), the brave fight for the first place (A). And the first three letters "ACT" (action - action) are of great importance for Chery, because. the company is developing its own approach to the automotive industry: no matter how contradictory the world is, the actions speak for themselves.

The quality of Chinese cars today no longer causes such a negative perception. It often turns out that cars from the Middle Kingdom guarantee the driver protection and safety, as well as the comfort of a trip, not only on a sheet with a description of the equipment, but also in real life. Today, Chery's lineup is represented by several new cars, as well as traditional leaders in their segments. The company is actively developing, and justifies its proud name, in Chinese it means a call to go forward.

The group is called by different names. They write the name as Cherry, but this is not correct, because the corporation has nothing to do with the English name of cherry. Not so long ago, the manufacturer changed the logo, made the icon on their machines a little more presentable. Despite the fact that at the beginning of 2015 the price in the company's catalog rose, buyers are still loyal to the cars of this brand.

Budget representatives - Very and Bonus

Good cars should be not only pretty, but also functional. Chery Corporation has combined not only these two advantages, but also added a low price here. Looking at the photos of the old generation of Bonus and the hatchback Vary, which is native to the base, a potential buyer cannot even imagine that these cars are sold at such an attractive price. Machines, meanwhile, offer interesting technical features:

• Chery's proprietary Acteco engine, developed jointly with the Austrian company AVL, has a volume of 1.5 liters;

• horsepower is enough to spur the car to good dynamics from the very bottom;

• reviews of the owners speak of the excellent endurance of the unit - the mileage reaches 300-400 thousand without major repairs;

• pleases the build quality of the main units, and the whole car, despite the country of origin;

• the catalog contains three standard configurations, but already in the database you can be surprised at the number of useful technologies.

The model was somewhat updated in 2013, received a couple of new interesting features in the cabin, a new steering wheel shape. But the Chery lineup offers these machines as the most budgetary and simple option. Today, a cheap line can be distinguished by the old badge, and the Bonus price starts at 390,000 rubles. Hatchback Chery turned out to be 10,000 rubles more expensive.

The pearl of the company - the M11 family

The middle class in the view of Chinese car manufacturers is opened by the Chery M11 hatchback and sedan. This car, among the rest of the lineup, offers a more expensive design, drawn by a respected Italian studio. The European roots of the appearance of this Cherie model are visible to the naked eye. The car seems to belong to a much more expensive class, offering the buyer such important advantages:

• youthful and fairly durable design of a car that does not bother;

• the car has a good 129 horsepower engine, which is actively lucky in any situation;

• interior renovation in 2013 made the salon presentable and far from Chinese standards;

• it is pleasant to drive in a car, receiving only positive emotions from contact with the controls;

• the suspension does not break through even on serious road bumps under any circumstances.

Such a car from Chery actually makes you think about the growth of the Chinese concern, even if the compatriots in this country do not demonstrate such active development. The company has grown a lot in a few years, but Chery M11 is not the ultimate dream and not the most expensive car in the corporation's lineup. The Chinese concern has much better cars. The cost starts from 590,000 rubles.

Arrizo 7 is an all-new premium sedan

If we consider Chery's catalog without crossovers, then Arrizo is the newest and most promising development. New logo, great photos, commendable design work. All this is felt in a large, spacious and beautiful car. The Chery lineup has never been so close to creating the perfect offer for the Russian market:

• the car offers a huge space in which everything is fully thought out;
• the design of the exterior and interior is most surprising - it is modern and successful;
• Cherie's designers did a lot of work with the suspension, making the car soft but reliable;
• the first reviews of the owners praised the expensive premium Chinese for all the benefits;
• the combination of price, quality and comfort in this car was above all expectations.

The Arrizo 7 model is sold quite little today, since the cost of the car has reached 680,000 rubles. Nevertheless, Chery has buyers in our country, even if they do not line up. This model has a high style and is able to surprise with its mysterious ideality.

The company's crossovers are the pinnacle of creativity of Chinese engineers

Most of the new logos and badges of the corporation today can be seen on the crossovers of the manufacturer from China. These cars are very popular among buyers, thanks to a huge list of advantages over competitors. Models are already recognizable from the photo, the company has formed its own corporate identity, and the lineup of crossovers is represented by such excellent cars:

• Tiggo FL is the old generation of the well-known Tiggo SUV, which has repeatedly taken pride of place on the pedestal of general sales in the CIS;

• Indis - a small car that has become an image addition to the manufacturer's line, it brought freshness to the design solutions of the corporation;

• Tiggo 5 is an amazing new crossover that could well become the market leader, a great car with a great engine and rich equipment for relatively modest money.

If you believe the reviews of the owners, then Chery's crossovers turn out to be a great buy. They are reliable, durable and can carry you even in the absence of a normal road surface. Prices are also democratic. Indis costs from 420,000, the old Tiggo - from 656,000, and the new crossover - from 750,000 Russian rubles.

Summing up

Good cars from Chery have always made this corporation one of the leading brands in Asia. Excellent interiors, comfortable architecture and corporate identity have made the company a real monster in the Chinese automotive business.

Today, Chery not only offers the world pleasant design projects, but also becomes the largest innovative manufacturer in China. New engines are being developed, the model range is expanding, modern technologies are being introduced, which causes excellent reviews from the owners and the growth of the company's popularity around the world.

26.02.2015

W word meaning, (icon (sign), emblem, logo)

Model range and prices →

Many drivers are often interested in the following questions - who produces Cherie's car? maker cherie? whose car is Cherie? who makes Cherie's car? or whose production of Cherie's car? - So, Chery's country of origin is China, but since 2010, some models such as (Chery Bonus 3 or (A19) and Chery Tiggo 5 or (T21)) are also produced in the Russian Federation, at the Derways car plant in Karachay-Cherkessia

In mid-July 2008, in Russian TagAZ plant the Chery Fora car assembly line was launched, which in the future will be sold by dealers under a slightly different name, namely Vortex Estina

Chery (Chery) word meaning, (icon (sign), emblem, logo)

The meaning of the word Chery in the lane. from Chinese literally as - "special blessing"

Visible emblem Cherie somehow demonstrates this most special

blessing. It should be noted that the sign Chery on modern cars

slightly modified, for example, the updated logo Chery can be found on the Chery Tiggo 5 model

The history of Cherie's cars with a photo

The Chinese car manufacturer, Chery, belongs to a galaxy of young Chinese brands that have made their own history in the recent times of the rapid development of the Chinese automobile industry. The history of the Chery brand began in 1997 in the wake of the rapid development of already existing automobile companies in China. Then, under the name of Kyu Rui, an enterprise was formed in the city of Wyxy with a joint share of public and private capital. And initially the enterprise was aimed at the production of motors in order to meet the growing needs of the automotive industry in the country.

Auto Chery (Chery) began to appear a little later, in 1999, as a result of the rapid development of the company. A little later, in2001, a 20% stake was transferred under the auspices of the Shanghai State Automobile Concern, which allowedto sell their own cars not only within the country, but also to export them. And the first such country wasMiddle Eastern Syria.

It was with the start of export deliveries that the appearance of the brand name Chery, which is more understandable on the world market, is connected. At first, without its own promising developments, the company produced licensed cars. Probably every car company in China has gone through this stage. Chery's first car was called Chery Amulet, and in fact, it was a copy of a successful Spanish car with a backlash type body - Seat Toledo, which, like many successful cars of the 80s, was already ending its life in Europe.

The expansion of the company's lineup was due to the appearance of a compact hatchback with the QQ index, which was designed to meet the growing demand, both in the market of China itself and in Asian countries. These are traditional markets where small cars are in steady demand.
In 2004 Chery's story continued as a purely state-owned company. Its assets were distributed between the federal authorities and the Anhui provincial authorities. At the same time, the company's net assets have already amounted to more than 1.5 billion dollars.
By this time, the company's lineup had expanded due to the large comfortable Chery Oriental Son sedan, which was later called Eastar. This executive car has long been a model of solidity and success in the markets of the East.

However, the company planned a wider expansion into the markets of other countries, and this required the development of other market niches. To this end, the lineup of Chery cars continued with the appearance of the first Tiggo crossover, which is the direct successor to the Japanese Toyota RAV 4. And this became the best choice, which allowed to increase the supply of the car for export, and also sufficient to transfer its own production to others. countries.
Already in 2006, the first cars of the company rolled out at a plant in Indonesia, and production began at a plant in Kaliningrad and Ukraine. Such a different geography of the location of assembly plants allowed Chery to cover more and more new regions where their own cars were sold.

Do not forget that it began with the production of engines. In this regard, there is nothing surprising in the fact that the company has become one of the most successful in this area as well. With a growing model range, it has become increasingly difficult to meet current powertrain needs. Therefore, a separate joint division Chery Engine was formed, which in the shortest possible time was able to develop a series of engines. Engines with a volume of 0.8 to 4.0 liters met Euro 4 environmental standards, which allowed Chery to gain a foothold on the European continent. It should be noted that the line of engines was not only diverse in volume, but this included V-shaped sixes and eights, and the total number of produced power units could be 400,000 thousand pieces.

The result of the fruitful work of the company was a sharp increase in the volume of cars sold. If in the first years, the numbersold cars did not exceed 100 thousand pieces, while everything was sold on the domestic market. By 2006, the number of cars that acquired Chinese citizenship was already 300 thousand units, and in foreign markets - more than 500 thousand units in total.
It should be noted that a lot is being done for the development of the company. After all, a sharp increase in the number of sales is not only a consequence of aggressive sales in the markets of various countries. It is not possible to achieve significant success in such a short time if we simply organize assembly production at production facilities, purchasing only the necessary equipment. Chery constantly invests in its own production, as well as in research and development. Thus, the company opened its first research institute six years after the company was founded. It should also not be forgotten that over the years the company has confirmed the high quality of its products by obtaining quality certificates from various countries.

The origin of the Chery company logo is characteristic. Visually, the emblem represents a visual connection of the Latin letters C - A - C, which stands for Chery Automobile Corporation. However, in the decoding of the manufacturer, one can read that "A" symbolizes the first class, and two hugging hands (C) - unity and strength. Then it becomes clear why the company managed to make such significant progress in its development in such a short time.
Of course, the young age of the company does not yet allow it to compete on equal terms with well-known automobile manufacturers. There are no proper developments yet. There are practically no traditions and unity of style of produced cars. But the main thing, with the current level of equipment, and the presence of healthy perseverance, is precisely the desire to make good cars. And now, when there is a sales market, production and human potential, it is a matter of time to do this.

Chery has become one of the most famous Chinese car companies in the world. As it is not surprising, but at home in terms of production Chery takes only tenth place.

The emergence and development of the company

The company was founded in 1997 in the Chinese city of Wuhu by the efforts of the local mayor's office. In Chinese, the name of the enterprise sounds like "Ki Ryu", which translates as "special blessing". In the English version, this name should have looked like "Cheery". However, a mistake was made during the transliteration, which the company's management decided not to correct. The emblem of the company is a combination of three letters C, A, C. This abbreviation is formed from the full name of the company - Chery Automobile Corporation. The logo stylistically resembles the letter A and arms embracing it. Apparently, the letter A speaks of "First Class", and the hands symbolize strength and unity.

To expand the range of models at the beginning of this decade, Chery established three additional brands - Karry, Rely and Riich.

At first, the company was engaged in the production of engines for cars of other brands.

In 1999, a Chinese manufacturer bought equipment for car production from the Ford concern. In the same year, Cheri acquired a license from the Spanish for the production of the Toledo model.

For the next two years, Chery was forced to deal exclusively with the supply of taxis for the local administration, as it could not obtain a license from the Chinese state to sell its cars in the country. In 2001, 20% of the company's shares were transferred to the Shanghai company SAIC. This allowed Chery to start actively selling its cars throughout China and supplying them to Syria. A "special blessing" was received - Chery became the first automobile company in China to start exporting its products abroad.

In the early 2000s, the company received top-level quality certificates, and also attracted Japanese engineers from, thanks to whose efforts Chery cars became more competitive.

In 2004, Chery began to use the innovative DURR Paint system for painting cars, which was then used only at five plants worldwide.

In the second half of the 2000s, Chery began to cooperate with the Austrian company AVL, a world leader in engine development. Together, 18 different engines were created - in-line and V-shaped gasoline and diesel engines with a volume of 0.8 to 4 liters. New motors comply with Euro IV (Euro 4) standards

The German company Bosh helped Chery engineers develop a new transmission, and Ricardo Consulting Engineers helped improve the company's motors.

In 2005, the Chinese manufacturer made a serious attempt to enter the American and European markets. A large batch of cars was produced, the appearance of which was handled by designers ri and Lamborghini. However, the company failed to immediately gain a foothold in the new territories - motorists in Europe and America were not satisfied with the quality of Chinese cars.

Today, Chery assembles its cars at factories in China, Iran, Pakistan and Russia and supplies them to more than 30 countries around the world.

ModelsChery

The Chery QQ (Sweet) car, an analogue of the first generation, which has been produced since 2003, brought mass success to the Chinese manufacturer. This was facilitated by a combination of an excellent configuration for such a small car and low cost. The same model brought the company the longest litigation with the owner of Daewoo - GM concern.

Chery has been leading the list of car exporters in China for a long time. And the list of the most popular models abroad is headed by Chery Tiggo

The QQ6 model, produced from 2006 to 2010, was Chery's own design development. The subcompact QQ cost about seven thousand dollars, thanks to which it sold well.

Since 2005, the Tiggo crossover has been released - presumably, an analogue of the second generation. It is equipped with a 2.4-liter engine, which is produced under license from Mitsubishi.

Idnis is a crossover from the modern Chery lineup. It has an unpainted bumper and eighteen-centimeter ground clearance, so it is positioned as a car for imperfect Russian roads.

Hybrids and electric vehicles

In 2006, at the Beijing International Automobile Exhibition, Chery introduced the production-ready A5 hybrid sedan. It is a parallel hybrid with speeds below 40 km/h. Fuel consumption - 6.6 liters per 100 km. In 2008, Chery entered into a contract with Johnson Controls-Saft for the supply of nickel-metal hydride batteries for the production of hybrid cars, after which the production of this model began.

In 2009, the company introduced the first electric car of its own design. S18 is equipped with lithium-ion batteries, charging takes 4 to 6 hours. The travel range on a single battery charge is 150 km, and the maximum speed of the car is 120 km/h.

Chery in Russia

Sales of Chery cars began in Russia in 2005. A year later, a car assembly plant was opened in Kaliningrad.

In 2008, the Kaliningrad plant stopped producing Chery cars, but in the same year, assembly under the name Vortex Estina began at the Taganrog TagAz.

The modern model range of Chery in Russia consists of eight models. Among them are sedans, hatchbacks, crossovers and off-road station wagons. The all-wheel drive Tiggo has always been the most popular model in recent times.

The Chery A3 model received a five-point safety rating according to C-NCAP. The tests were carried out among new Chinese cars

The ratio of cost and equipment in the basic configuration certainly arouses the interest of Russian motorists in Chery cars. However, many of them noted the lack of proper sound insulation, increased vibration of the gearbox during gear changes and other shortcomings of the car. In any case, Chinese cars successfully compete with. Prices for cars in the two countries are approximately equal, but modern design and good equipment are clear strengths of the Chinese brand.

CJSC Chery Automobiles Rus informs about the launch of Russian productioncarsChery at the facilities of the Derways plant in Cherkessk.In September from the assembly line of the plant300 commodity vehicles left - Bonus 3 sedans and Tiggo 5 crossovers. CarsCheryassembled in Russia have already entered the dealer network of the brand.

In July 2014, Chery announced the launch of a car production project in Russia. At a press conference, President of Chery Automobile Yin Tongyao said that the release of the first commercial vehicles is scheduled for September.

In October, it is planned to increase the production of Chery cars to 2,400 units (the total design capacity of the assembly line is 3,000 cars per month). The Chery Tiggo 5 crossover, which quickly gained popularity, will account for most of the production. Demand for this car has exceeded expectations, the number of orders in the two months since the announcement of the start of sales has exceeded 5,000.

Chery Bonus 3 (factory index A19) and Chery Tiggo 5 (T21) are part of the Ambition Line. Cars of this series are the embodiment of the company's new strategy aimed at introducing innovative solutions, modern technologies that improve product quality and provide a high level of safety and comfort. New models are guaranteed for 5 years or 150 thousand kilometers.

Chery Automobile explains the choice of Derways as an assembly partner with high quality standards and production culture. " Derways" is on the beststage of development. I am confident in the chosen partners”, said Yin Tongyao, President of Chery Automobile, during a visit to Moscow in July.

As part of the cooperation, Chery provided the partner with unique equipment necessary for the most expensive part of the car assembly process - body welding. In the future, Chery plans to increase the level of localization of production of a number of parts, components and assemblies to 50%, as well as open a joint engineering center.

It is planned that in the next year the cars assembled in Cherkessk will meet the needs of the Russian market. In the future, it is possible to expand the geography of sales of Russian-assembled Chery cars to the territory of the Customs Union.

“With the launch of our own production, the brandChery is entering a qualitatively new level of its development in Russia. This step confirms thatCherycame to the market seriously and for a long time. The company considers the Russian market among the priorities. We are building a high-quality dealer network, trying to respond more flexibly to the wishes of our customers. In recent yearsChery has done a lot to improve the quality of products and service standards, the development of the dealer network, actively promoting the brand on the market. The launch of production is a logical continuation of the serious work of our team. We believe in a bright future for the brandChery in Russia, no matter how difficult the current market realities are", - said Gennady Pavlov, General Director of CJSC Chery Automobiles Rus.