About company Pirelli (Pirelli)

Pirelli Tire ranks fifth in the world among tire manufacturers, and the company's profitability is one of the highest in the industry.

Pirelli Tire today:

Today Pirelli Tire is a holding company in a group of companies designing, developing, manufacturing and supplying tires for various vehicles, including cars and motorcycles (the consumer market provides 70% of the company's sales), buses, trucks, agricultural machinery and machines for "quarry" work , as well as the production and sale of steel cord (industrial supplies, up to 30% of total sales). In this market segment, Pirelli Tire's activities are characterized by the use of advanced technologies, and today Pirelli Tire is rightfully the leader among manufacturers of tires for cars and motorcycles: Pirelli tires are associated with such concepts as quality, reliability and excellent technical performance.

Now 85% of the Group's industrial operations are located outside of Italy, 50% - outside the continent. The group is rightfully considered a "citizen of the closed world" of transnational corporations. Since its founding, Pirelli has set itself the task of geographical diversity. At the turn of the XIX-XX Art. The group had already achieved this goal, but continued to move in this direction over the following decades. Today, a sales network deployed in 120 countries, the production base includes enterprises in 20 countries on five continents.

Pirelli's tire sector has 23 factories and more than 21,000 employees in Italy, Argentina, Brazil, Turkey, the United States and Venezuela. The company's market network covers more than 120 countries around the world. Pirelli is one of the top six tire companies in the world with sales of about $3.2 billion. USA. Pirelli actively acts as a partner in the technical improvement of major auto manufacturers. The product range is one of the most complete in the industry and includes tires for cars (standard and sports), tractors, buses, agricultural machinery, graders, motorcycles and other vehicles. From a technological point of view, the company has been a leader in the international market for many years, making a significant contribution to the development of the quality side of tire production.

Technology and quality.

The Pirelli Group has relied on increasing competitiveness through continuous development of the production process and innovative approaches. 2,000 professionals in 6 research centers located in Italy, France, Germany, UK, USA and Brazil are continuously challenged to maintain Pirelli's leading role in production and technology around the world. Proof of the Pirelli Group's attention to research is the amount of financial investment in this area: it represents 3% of the company's annual turnover. Based on a cutting-edge technology platform, the Pirelli Group works in partnership with leading car and motorcycle manufacturers. The partnerships have enabled Pirelli to develop a range of specialty items. Another trump card of the Pirelli Group is the highest standards of professionalism, which 38,000 employees at all levels fully meet. Professionalism is the main guarantee that the competitiveness of the company in production, marketing and research will grow.

History of Pirelli Tire:

The history of the company has more than a hundred years and in many ways the history of Pirelli is closely connected with the development of the automotive industry. The history of Pirelli began in 1872 in Italy On January 28, 1872, on the initiative of Giovanni Battista Pirelli, a company for the production and sale of elastic rubber was founded under the name "G.B. Pirelli & C." Until the beginning of the century, the company produces a wide variety of rubber products for various fields of activity, and the production of tires began at the end of the 19th century. In 1901, "Ercole" tires were offered for the first cars, and "Milano" tires were produced for bicycles since 1890. The company's first tires for bicycles were patented in 1894, and the first patent for tires for passenger cars was received in 1901. In In 1905, the company reorganizes the sector of production of tires for automobiles and motorcycles and brings this production to an industrial scale.The first victory of the company falls on the events of 1907 - the Beijing-Paris motor rally.From that time, the countdown of the successful performances of riders on four and two-wheeled carriages begins. famous riders - Nuvolari, Ascari and Fangio In 1950, the production and sale of all products, except for tires and cables, were reconstructed into separate companies under the leadership of the "Sundry Items Office".

Over a hundred years of fruitful work and technological improvement, the company has launched new products, from the pre-war Stella Bianca series to the Cinturato radial tires - modern ultra-low profile tires. Today the company's business is truly international: Pirelli operates in Europe and South America, the United States, China and Eastern Europe.

Tires of this brand are manufactured by Pirelli & C. The company's technological capabilities are concentrated in 24 enterprises located in 13 countries of the world. Of these, 5 production facilities are located in Italy, and the headquarters of the company is located in Milan.

The remaining plants are located in Brazil, which accounts for 5 tire production. 2 plants are located in the UK, Germany, Turkey, Romania and Russia. One each in Argentina, USA, China, Egypt, Spain and Venezuela.

The main owner of the company's shares is the chairman of the board, Marco Tronchetti Provera. In our country, since March 2014 - 13.09% of the shares of the manufacturer of winter tires Pirelli under the control of the Russian company Rosneft.

Official website of the brand

https://www.pirelli.ru/tyres/ru-ru/legkovyye-shiny/glavnaya

. The corporation received a representative office in Russia after signing an agreement on the construction of a tire plant in Togliatti. The deal was concluded between Pirelli & C. SpA and the Russian company Rostekhnologii in July 2008.

About Pirelli

The company was founded in January 1872 as a manufacturer of elastic rubber. Founder: Giovanni Battista Pirelli Since 1894, the production of the first bicycle tires began, and from 1901 - automobile rubber. In 1905, the company was reorganized. Then they created a sector for the manufacture of car tires and the production of rubber for motorcycles.

Today, Pirelli Tire has become the representative of the tire sector. It accounts for one fifth of the world's sales in this area of ​​the consumer market.

Pirelli tire prices

Pirelli Ice Zero

These winter studded tires are among the latest developments of the Italian brand. They are focused on the purchase by owners of powerful passenger cars of various classes, including crossovers and heavy SUVs, operated in harsh winter conditions. According to the manufacturer, Ice Zero tires:

• excellent adhesion to ice throughout the entire service life, which is facilitated by manufacturing technology - Dual Stud;
• demonstrate no less high traction on snow, due to

many sharp edges formed due to numerous tread blocks and sipes located on the surface of their tread;

• are distinguished by stable characteristics of the rubber compound, which do not depend on the temperature range and are the result of the presence of new components in it and are explained by the peculiarities of the technology of its preparation.

Drivers do not find any flaws in the rubber, with the exception of the noise that passes after the break-in.

Pirelli Winter Sottozero 3

The country of origin of these non-studded winter tires is Italy. This is a special development for installation on powerful and high-speed premium cars. A number of innovative innovations allow the model to significantly enhance the sporting performance of the car. The manufacturer announces the following parameters of winter tires Winter Sottozero 3:

• excellent traction and grip properties, combined with directional stability and due to the presence of swept blocks in the central tread area;
• reliable grip on snowy and icy surfaces due to the many 3D sipes that compensate for the lack of spikes;
• a high degree of hydroplaning resistance, which is facilitated by two wide drainage grooves located longitudinally in the central tread zone;
• excellent grip in all weather conditions and long tire life thanks to an advanced rubber compound containing a wide range of components.

Car owners do not see any shortcomings in tires of this brand and note insecure behavior on bare ice and packed snow, which is natural for non-studded tires.

Model Pirelli Winter Cinturato

The manufacturer sees in these winter tires a replacement for the popular Snowcontrol Series 3 rubber. The superior performance of the tire over its predecessor is due to the fact that it was developed from scratch. Pros:

• improved traction with packed snow and ice, due to the use of sipe technology called Multiactive 4D Sipe;
• increased resistance to slashplanning with a simultaneously high level of acoustic comfort due to the optimized Z-shaped longitudinal grooves for drainage in the center of the tread;
• accelerated removal of water together with melted snow from the contact patch due to the presence of auxiliary drainage grooves in the shoulder areas.

Among the disadvantages of tires, car owners note:

• expensive balancing;
• lack of disk protection;
• weak braking;
• uncertain acceleration on a winter road.

Pirelli P Zero Rosso

This name belongs to summer passenger tires designed for installation on premium cars with 18 and 19 inch wheels. The manufacturer declares:

• excellent grip of such tires in both dry and rainy weather, due to the optimized V-shaped tread design of the symmetrical tire tread;
• excellent directional stability and instant response to steering actions due to the high rigidity of the design of the double central rib;
• exceptional resistance to aquaplaning, due to the high efficiency of the tire's drainage system, which consists of four longitudinal grooves and many transverse grooves.

Car owners point out the sensitivity of rubber to road bumps, rapid wear, some noise and stiffness, although within reasonable limits.

Pirelli tires are popular with car owners, and this is not surprising. They are of high quality, because the company that produces them has a hundred-year history. In 1872, in Italy, Giovanni Battista Pirelli established the production and sale of elastic rubber. The company was named "G.B. Pirelli & C". At the end of the nineteenth century, his factory began producing "Ercole" tires for cars and "Milano" tires for bicycles. The Pirelli company received a patent for the production of automobile tires already in 1901. Today it has factories in Eastern Europe, China, USA, South America and Western Europe. In terms of revenue, it ranks fifth in the world among tire manufacturers. Follow the link to read reviews of Pirelli tires in the Tire&Servise online store.

Country of origin marking

Tires that are produced by any manufacturer have a marking that indicates in which country the rubber was made. So, for Pirelli tires, the following marking is adopted:

• released in the USA - CH;
• released in Italy - XE, JR, XD, XA, 8U, XC, XB;
• released in Argentina - XM;
• issued in Germany - CE;
• released in Greece - XN;
• released in England - XP and XN;
• released in Brazil - XL and XK;
• released in South Korea - YO;
• released in China - 4T;
• issued in Venezuela - 1B;
• released in Turkey - XJ;
• released in Spain - XF.

The marking is placed on the side of the tire. The country where the manufacturer is located is listed after the DOT. In this case, all symbols are written in a ring. In addition to the country of manufacture, the manufacturer, model, width, and profile height will be indicated on the tire.

Other designations on the tire

Profile height and width are marked 192/60, for example. In this case, the width must be measured in millimeters, and the height as a percentage. In our case, the number 60 is the ratio of the height of the tire to its width. The higher this indicator, the higher the tire will be. Next to these numbers will be the letter R and, for example, the number 17. This is the tire dimension (rim diameter). The designation 90T will indicate the speed index.

After these designations, the inscription "reinforced" is usually indicated - a reinforced tire. If there is no such inscription, then the tire is not reinforced with additional frames and auxiliary elements. You also need to pay attention to the design of the tire. If the tire is marked with the letter R, then it is radial, if D is diagonal. The latter are not very popular today.

Closer to the rim is information about the permissible maximum load. It can be an inscription of this type: "Max pressure 300 kBs" or "Max load 520 kg". For passenger cars, this index is indicated with a small margin. When choosing tires, this indicator should not be decisive and decisive. On both sides, the tire has the inscriptions "Inside" and "Outside" - inside and outside. But the marking "M & S" means that the rubber can be used in slush and rain. "Tubeless" means that the tire is tubeless. If this inscription is missing, then there is a camera inside. Mandatory on tires and the ECE conformity mark, which may look like this: 11022142. If there is a snowflake "*", then the tire can be used at high temperatures in winter.

Pirelli tires are a product of the highest quality. Since 2011, this company has been supplying tires for the GP2 championship and Formula 1. Tires of this brand are used in transport systems, agriculture, and construction. The largest percentage of consumers of these tires, of course, are car owners. These tires are distinguished by reliability, good performance and technical characteristics.

What feeling will you experience when you find the made in Russia label on a foreign brand product that you just purchased? Moreover, you specifically made a purchase abroad in order to get a truly “branded” thing. Do you feel confused or, conversely, proud of the country? A similar anecdotal story about buying tires in Europe by an unlucky Russian car owner somehow happened to be heard by a Lenta.ru correspondent. Tires as a result cost exorbitant prices, which gives the incident an instructive connotation.

The logic of those who choose a foreign-made product is understandable: after all, how long has the inertia of thinking forced, for example, to treat domestically assembled foreign cars as “second-fresh sturgeon”. Perhaps, only the current crisis has put everything in its place: cars of foreign brands that have not found sales in the country are now exported. This is perhaps the best proof that the quality of localized cars is not inferior to the original. But what about tires? The Lenta.ru correspondent visited the Pirelli factories in Voronezh, Milan and Turin to compare the production process.

Not robots burn pots

In Italy, a lot is connected with the eminent company, after all, it has existed since 1872. In honor of its founder, Giovanni Battista Pirelli, a street is named in Milan. And the first skyscraper that was allowed to rise above the famous Milan Cathedral is the Pirelli Center. At the company's headquarters, they carefully treat their own history - a large archive has been created that serves as a museum. And the old concrete cooling tower (that is, the water cooling tower) is skillfully inscribed in a modern ensemble of office architecture made of steel and glass.

A similar combination of technologies of the past and present centuries is in production. Serial tires are made by robots, but prototypes are made the old fashioned way, by hand. It is reminiscent of an art school: workers with chisels, like sculptors, leisurely gouge the tread grooves on a bare tire, clamped in an old, battered vise. This is cheaper than immediately making a mold for vulcanizing a tire with an experimental pattern, which, after testing, may have to be finalized.

So high technologies are technologies, and no one has yet canceled the golden hands of experienced craftsmen. This is especially felt in the Pirelli research center, where, in particular, tires for Formula 1 cars are being developed. It is necessary to design not only the tires themselves, but sometimes the auxiliary equipment. For example, in the past, something like carbon paper was used to measure the contact patch of the wheels with the road - this technology was borrowed by Pirelli from the manufacturers of running shoes. However, with the growth of requirements, the employees of the center had to independently develop special measuring tools.

mechanical waltz

Of course, pilot production has little in common with in-line production, where robots rule the roost. The birth of a tire begins with the creation of a multi-component rubber compound. The main ingredient is rubber, both natural and synthetic. The tire consists of about 80 percent of it. Sulfur and carbon black, as well as various chemical additives, are added to rubber. The exact composition of the mixture is the main know-how of the manufacturer.

To reduce costs, Pirelli seeks to use localized components to the maximum - for example, Russian rubber is used in Voronezh. And like the creators of fine wines, who by mixing grape varieties achieve the same taste, despite the difference in yields, Italians are forced to strictly ensure that the mixture at all 22 factories is identical. For this, a chemical analysis is carried out, and the apparatus is connected to a central server in Milan: if the sample differs from the reference, the conveyor stops.

The finished tire in section resembles an onion: a sealed layer, a textile cord and a metal cord, a shielding layer and, finally, a tread. Each ply requires its own rubber mix. Finished components are sent to assembly machines that resemble giant looms. Winding the cord, by the way, is also one of the secrets of production: the angle at which the textile tape, consisting of rubberized threads, is fed, regulates the contact patch of the future wheel.

After assembly, the tire takes on an almost finished look, but it feels like a piece of chewing gum - sticky and easily deformed. To give it strength, vulcanization is required. The tire is clamped with metal plates with a relief imprint of the tread and placed in an autoclave, where, under the influence of pressure and temperature, the rubber becomes elastic.

A few minutes pass - and with a hiss, in a cloud of steam, the finished wheel rolls out into the light to immediately get back on the conveyor - to the control area. As in Italy, in Russia the tire is checked in three stages: visual, instrumental control and X-ray to detect hidden defects. A high-quality tire is delivered to the finished product warehouse, the defective one is immediately cut and then disposed of. If the percentage of rejects in the batch exceeds the calculated value, the conveyor is stopped until the reasons are clarified.

social question

Production in Turin and Voronezh is quite identical, and the same can be said about the equipment - except that secondary processes, such as tire sorting, are more automated in Italy, in accordance with the large output. The company's social policy towards employees is similar.

At the Russian plant, the abundance of informational safety posters seems to be evidence of the low culture of local production. However, in Milan and Turin there are no less such posters - Pirelli's safety requirements are very strict. A journalist from the group inadvertently demonstrated this by stepping over the restrictive line in front of the machine. A photocell has been triggered and the line is frozen.

Perhaps, if there is anything that distinguishes Russian and Italian production, it is the working conditions: the Voronezh Tire Plant was created back in the 1950s, it went through the fever of the 1990s, lack of money and bankruptcy. And although about 100 million euros were spent on modernization, its interior decoration is strikingly different from the spacious, bright and well-ventilated workshops of the enterprise in Turin. Special mention deserves a magnificent dining room, where meals for Italian employees are partially subsidized by the company. Excellent working conditions, however, the merit of not only Pirelli, but also the workers themselves - Italy is famous for its strong trade union movement. So Voronezh tire manufacturers have something to learn from foreign colleagues, in addition to knowledge of materiel.

Pirelli & Co. is one of the top five tire manufacturers in the world. At present, the company's capacity brings huge profits to the company, much higher than others. Tires "Pirelli" and the country of origin will be discussed below.

Company today

"Pirelli" (Italy) is engaged in the production of tires for cars, trucks, minibuses, commercial vehicles, agricultural machinery and other types of transport. There is also frequent development of new tire models and production technologies. The company also produces raw materials for the manufacture of tires, which are purchased by many organizations in bulk. A tire manufacturer has been able to develop near-perfect tires that are in huge demand. The main thing for the company is to provide a reliable, safe and comfortable trip by car.

Previously, Italy was the country that produced Pirelli tires, but now only 15% of the company's total production is produced on its territory. The remaining 85% are produced in 20 countries around the world, where the company's branches are located. In total, Pirelli Tire tires are supplied to 120 countries around the world. The quality does not depend on the country of manufacture of Pirelli tires.

In total, 23 enterprises of the company are located around the world. They employ about 21 thousand employees. And Russia is a manufacturing country for Pirelli tires. Products are certified in 120 countries around the world. In terms of the number of tires produced per year, the company surpasses many others. Some car manufacturers order Pirelli tires for installation on models in different trim levels. Among the assortment of the company you can find tires for different cars and equipment. The quality of production of the company surpasses many others. The technologies created are also used by other tire manufacturers.

Technologies

An important task for the company is to ensure competitiveness. It achieves this by improving production and creating new technological solutions. More than 2,000 specialists work daily to solve this problem in the company's research centers located in France, Italy, Germany, Great Britain, the USA and Brazil. The company spends a lot of money to achieve this goal. The total contribution to the development and improvement of production is 3% of the annual profit. Thanks to this attitude, many automakers cooperate with the company. Some tire models are designed specifically for certain vehicles. All employees of Pirelli enterprises are highly qualified and have been working in this field for more than one year. Thanks to this, it was possible to establish the production of high-quality products and become a worthy competitor to other companies.

Pirelli Winter Ice Zero

These winter tires have been recently developed by the company's engineers. This was done taking into account all the wishes of motorists. Tires are designed for cars, crossovers and SUVs with a powerful engine. The cost of tires is quite high, but this is due to the fact that they guarantee good grip with the road surface in all conditions, while maintaining properties and characteristics at high speed. Thanks to these qualities, they are popular not only in those countries where Pirelli tires are produced.

Pirelli Scorpion Winter

These Pirelli winter tires are not studded. The company recommends installing them on cars from the premium segment. At the moment, the model is available in 28 dimensions: from R16 to R21. This list will be expanded soon.

They can also be installed on vehicles with increased cross-country ability. Tires due to the many gripping edges leave the car stable on any surface, from snow cover and icy roads to dry asphalt. The creation of the tire took place quite recently, so the model meets all modern standards and requirements. Excellent traction is achieved through the development of a tread pattern, a change in rubber composition and additional structural rigidity.

Before the start of mass production, the tires underwent multiple tests. As a result, they outperformed many of their competitors. This is especially noticeable when measuring the braking distance, it is very small.

Pirelli Winter Sottozero II

Winter tires are designed specifically for motorists who prefer an aggressive driving style and comfort. Tires allow you to make sharp maneuvers and eliminate the risk of skidding. Also, due to the tread pattern, good directional stability and grip on any type of road are ensured. Tires retain their properties both in frost and at low positive air temperatures. Because of this, they become universal for the regions of operation.

Pirelli Winter Sottozero III

These winter tires "Pirelli" are designed for cars from the premium segment. They help improve the dynamics of the car. The tires also allow you to make sharp maneuvers while maintaining traction. You can choose these tires for almost any car. They are presented in a variety of dimensions: from R16 to R21.

Pirelli Winter Carving Edge

The word Edge in the name means that this is a modified version of the tires. The characteristics of Pirelli tires have changed significantly and become better. Tires are offered in different sizes. Now they can be installed both on passenger cars and on crossovers and SUVs. You can choose between studded and non-studded versions. In any case, grip with the road surface is as close to ideal as possible.

Pirelli Winter Ice Zero Friction

This model is also new. Tires are presented in various sizes, so they can be installed on almost any passenger car. Tires were developed for regions with cold winters. Therefore, in the cold, tires do not harden and retain their properties, including coupling.

Pirelli Scorpion Ice & Snow

These winter tires are designed for crossovers, SUVs and pickups. Their feature is the absence of spikes, but at the same time, traction is always maintained.

You can pick up tires for any crossover, SUV and pickup truck. This allows you to make many dimensions: from R15 to R22.

Pirelli Winter Chrono

These tires are all season. The company that produces Pirelli tires has few such models. It is these tires that are designed for installation on small commercial vehicles. They withstand huge loads and are able to maintain traction.

The protector is presented in the form of a set of directed arrows. The central rib provides directional stability, and the side part provides sharp maneuvering.

Pirelli Winter Snowcontrol III

Tires are designed for winter. However, they are not equipped with spikes. The manufacturer recommends their installation on small cars. Road grip is always maintained. Therefore, tires contribute to safe driving.

Pirelli Winter Carving

These tires are designed for harsh winter conditions. They are popular in Scandinavia. Tires were created through the joint work of Pirelli and Volvo engineers. Tires have different sizes: from R13 to R17.

Pirelli Winter Sottozero

These tires are designed for winter operation of the car, but are not equipped with spikes. They are designed specifically for vehicles with a powerful engine that require excellent traction. Tires can provide this.

Pirelli Winter Carving

The manufacturer positions this model as tires for premium cars. They are designed for regions where winters are the coldest and with a lot of snow. Therefore, spikes are located on their tread.

Pirelli Scorpion Zero Asimmetrico

The manufacturer has created these tires specifically for crossovers, SUVs and pickup trucks with a powerful engine. If you believe the reviews, they are distinguished by excellent grip only when driving on a hard type of surface. On the tire tread, the lines are arranged in a Z-shape.

Pirelli Scorpion Verde All Season

These tires can be installed in a car at any time of the year, as they are all-weather. The manufacturer recommends installing them on crossovers, SUVs and pickups.

Pirelli Cinturato P1 Eco

A distinctive feature of these tires is that they are designed for compact cars. At the same time, they, according to reviews, provide safe and comfortable driving.

Pirelli PZero

Tires were created specifically for supercars with powerful engines. Their advantage is that at high speed all properties are preserved, as noted by the reviews.

Pirelli Scorpion Verde

Pirelli Cinturato P7 Blue

Tires for cars of this model are recommended to be installed in the summer. They retain traction on both dry and wet pavement. The owners also say that they help reduce fuel consumption and have an increased resource.

Pirelli Carrier

These tires are designed for small trucks. They must withstand enormous loads, so they were tested in many research centers before starting mass production.