What does the Chrysler badge look like. Car brands - emblems

21.10.2019

What do Aston Martin, Bentley and Chrysler have in common? Yes, all three companies produce beautiful and powerful cars, however, for different niches. But these brands are related by outstretched proud wings on the hoods of their cars ... And the feeling of flying faster than the wind ... Aston Matrin

Aston Martin, a manufacturer of sleek and fast sports cars, was originally a British brand. Since 1994, the AM brand has belonged to the American concern Ford, but was recently bought out by a group of investors promising a new dawn for the legendary brand. The company was founded in 1913 by Lionel Martin and Richard Bamford in Newport Pagnell. The partners' first sports car was built in 1914. It was named Aston Martin - after Lionel's last name and after Aston Clinton Hill, where Martin won the local race in 1913. Aston Martin specialists honed their skills in races in which cars with a winged logo constantly participated.

In 1947, the company was bought by David Brown, marking the beginning of the history of Aston Martin DB cars. In 1963, the legendary Aston Martin DB5 was released, becoming the most famous car of James Bond. Since then, Aston Martin has been the favorite brand of the famous British agent 007. Bentley

The letter B enclosed in wings is the logo of another company of the English queen. Aristocratic luxury - that's how you can characterize the chic executive limousines and Bentley coupes. This logo, according to Bentley Cars Ltd., is a symbol of independence, showing that Bentley is only Bentley and nothing else. Very… English, right? The brand was founded in 1919 by Walter Owen Bentley. Moreover, from the very beginning, Bentley focused on the production of prestigious cars. Even the first Bentley car was equipped with a 3.0-liter engine, which made it inaccessible to ordinary motorists. Like Aston Martin, Bentley cars often won races. In the early 1930s the company came under the control of another British concern - Rolls-Royce. Since then, Bentley and Rolls-Royce cars have been structurally similar in many ways. Only now Bentley was intended for those who do not want to sit quietly in the back seat of honor, but want to drive the car themselves. One of Bentley's most famous cars is the Continental, a high-speed serial sedan that appeared in 1952. If, following Aston, we continue the theme of famous cars, then we will recall the Bentley S-2 model. It was purchased by John Lennon specifically for the presentation of the Beatles album - Yellow Submarine.

The emblem itself is said to be designed by Autocar magazine artist Gordon Crosby. The letter B was first depicted in a crown of laurel leaves on a black background, and after 1931 on green. Ever since the foundation of the brand, the color of the winged B has been important. Red is assigned to sophisticated models, green - racing, and black - the most powerful and aggressive. At the moment, there are only two "blacks" - the Bentley Continental T coupe and the four-door Bentley Arnage T. By the way, the British have a pun on this: the indispensable companions of a gentleman are Black T (black tee - Bentley) and black tea (black tee - black tea ).

But Chrysler, it seems, may soon drop out of the "winged" club, and of its own free will. The fact is that initially the emblem of the American brand was a pentagonal star. The company itself was founded in 1923 by Walter Percy Chrysler. But in 1998, the company joined the German concern Daimler AG, forming the largest DaimlerChrysler enterprise. Apparently in order to avoid confusion with the three-pointed star of Mercedes-Benz cars, the five-pointed star went into oblivion and was replaced by open wings. But everything is back to square one. In May 2007, the Chrysler division was sold, and a decision has now been made to return to the five-pointed star. Well, let's hope that the return to the roots marks a new stage in the history of the brand.

Emblems are very different. At the moment, there are a huge number of them in the world. They will identify the quality of products manufactured by a particular manufacturer. Not every motorist will determine the brand of the car only by the badge.

The image of the sign has . The process of formation of any of them took a very long time, because not every automobile enterprise immediately began to produce vehicles. Therefore, icons, like cars, have been constantly improved. At the same time, the roots of both are “buried” deep into the last century.

It should be noted that there are as many emblems in the world as there are car brands. All brands of cars in the world cannot be listed and counted. There is no exact answer to this question in any source. Some car enthusiasts have more than 2000 pieces, while others have about 1300. But this is unofficial information. Many brands are produced within the same country, so not all people know about their existence.

To date, no one will answer the question of exactly how many car brands are registered. At the same time, there are more than 60 of the most famous of them.

In the article you will find answers to questions about how the car brand was formed and what its emblem means.

Famous vehicle icons - the main car emblems of the world

Here is a list of emblems:

Acura. The emblem resembles a caliper. The simplicity of the drawing is due to the fact that at the time of the creation of the brand in the United States it was quite difficult to register a new trademark. The official logo register contained many similar trademarks.
Alfa Romeo. The logo consists of two borrowed parts: a red cross on a white background and a snake devouring a person. The first element has long been present on the coat of arms of the city of Milan. The second is an exact copy of the coat of arms of the Visconti dynasty.
Aston Martin. The original version of the logo was an intertwining letters A and M. The wings identify the speed inherent in the produced cars. They appeared on the logo only in 1927, they were borrowed from. A year later, it was decided to give them a fashionable outline.
In 1947, the logo was supplemented with the name of the then owner - David Brown.
Audi. The four rings used for the logo symbolize fusion. Each of the elements represents the companies merged in 1934, such as Audi Automobil-Werke AG, Horch Automobil-Werke GmbH, Dampf Kraft Wagen and Wanderer Werke AG.
Bentley. The main element - the winged capital letter B, is the personification of strength, speed and independence.
Due to the color scheme, three types of manufactured cars are distinguished. Thus, green is the hallmark of racing models, red - sophisticated, black - more powerful vehicles.
Emblem Bentley - on the example of black
bmw. The first appearance of the company logo dates back to 1917. It featured a propeller. Since 1920, the logo has not undergone fundamental changes. It can only be noted that since 1963 a different font of the abbreviation has been used.
The main element of the logo is a black circle, the inner space of which consists of four sectors. The silvery white and sky blue colors in which they are painted are traditional for Bavaria.
Brilliance. Company presents . Given the fact that the price is affordable for consumers, the high quality of the vehicles produced should be noted. Perhaps this was the reason for calling them "diamonds".
The name of the brand speaks for itself, and the car logo, consisting of two hieroglyphs, is a written confirmation of this.
Bugatti. Connoisseurs of cars manufactured by the company know very well why the emblem is made in the form of pearls. The logo contains the surname, as well as the initials of the founder - Ettore. Sixty dots along the perimeter are nothing but pearls.
Buick. The history of the logo is rich. The current version is three framed shields. Each of them symbolizes three models, as in the 1960 version of the emblem.
BYD. It didn't take long to create the emblem. This is a kind of simplified version of the BMW logo. Color, shape, slightly distorted vision - and you're done.
Cadillac. The family coat of arms of the de La Mothe family is used as an emblem. In 1901, the industrial city of Detroit was formed on the territory of the then Fort Ville d'Etroit.
Caterham. Caterham Car Sales was a Lotus dealer. In the early 70s. Graham Nirn, who headed the company by that time, bought the rights to produce Seven cars. After that, the sports car changed its name to Caterham Super Seven. If you look closely, you can see elements similar to the Lotus emblem. As for the magic number 7, it was present on the company logo for a long time, involuntarily reminding of the model of the same name.
Since 2011, there has been some structuring. The version of the emblem presented in January 2014 can be considered a confirmation of this. It is clearly different from the usual Super Seven. The green color remains unchanged, which now outlines the outlines of the flag of Great Britain.
Chery. Chery Automobile Corporation places a logo on its vehicles, the outlines of which resemble the abbreviation of the company name. Among other things, the emblem symbolizes hands, which are characterized by strength and unity.
Chevrolet. Louis Joseph Chevrolet is a famous racing driver and mechanic. His performance at the 1905 Vanderbilt Cup caught the attention of the owner of General Motors. In 1911, Louis Joseph was asked to name the produced cars after him.
The bow tie emblem symbolizes the success of the famous racing driver.
There is an opinion that the emblem of the company was nothing more than a picture on the wallpaper, which William Derant, its owner, drew attention to while staying in one of the hotels in France. The second version, which was told by his wife, says that a similar logo attracted the attention of her husband at the time of the next turning of the pages of the newspaper.
Chrysler. Walter Percy Chrysler, a former vice president of GM, was born into the family of a railroad engineer. He dreamed of producing his own cars, based on experience and striving for excellence. In 1924, his thoughts began to materialize through the reorganization process of the two companies. Four years later, their list is replenished by Dodge, and later by Lamborghini with American Motors Corporation.
Since 2014, the company has been a semi-independent division of Fiat Chrysler Automobiles, producing passenger cars and minivans.
The modern version of the emblem has similar features with the Aston Martin badge and symbolizes speed, speed.
Citroën. The emblem is a double chevron consisting of V-shaped badges. It was very often used in heraldry. In the case of the Citroën emblem, this is linked to the start of André's career. And it began in the workshops of the Esten brothers, who produced spare parts for steam locomotives. In 1905, he becomes their partner and organizes the production of gears (gears). Gradually, the company becomes a manufacturer of auto parts, and then launched its own conveyor.
Dacia. That was the name of the territory of modern Romania. The ancient Romans called it Dacia, in honor of the Dacian tribe that lived here. The car factory is located in the city of Pitesti.
Given the connection with the tribe, whose totem animals are wolf and dragon, it is not surprising that the original version of the emblem resembles dragon scales. In addition, it is worth noting the scaly armor characteristic of their warriors.
In 2008, visitors to the Geneva Motor Show were the first to see the new Dacia emblem. The logo, upon closer examination, resembles the letter "D", on its straight horizontal line the full name is written in dark blue letters. The silver color of the main element indicates the status of a subsidiary of Renault.
Daewoo. The name of the company is translated as "great universe". Many sources say that a shell was chosen as an emblem. But the version with the lily is more plausible. If we compare the emblem of the company with the well-known Fleur-de-lis, which is heraldic in nature, then they are very similar. This is not surprising, because fleur d'lys is literally translated from French as "lily flower". Among other things, this flower is considered to be a symbol of purity, greatness and innocence.
Daihatsu. Since 1907, Hatsudoki Seizo Co., Ltd based at Osaka University has been manufacturing automobile engines for over 20 years.
In 1951, changes took place during which a new enterprise was formed, which was called Daihatsu. Dai i Hatsu (大 and 発) is kind of an abbreviation, as Osaka is written as 大阪, and "engine manufacturing" as 発動機製造.
As for the emblem, it is a stylized element resembling a capital letter "D" and symbolizes compactness combined with convenience. No wonder the company's slogan is the statement: "We make it compact."
Dodge. The company was founded by the Dodge brothers in 1900. They were engaged in the production of auto parts. Then it was decided to produce cars. In 1928, the company became an integral part of the Chrysler Corporation.
Initially, the company's emblem was a round-shaped medal. Two interconnected triangles, forming a six-pointed star, were located in the center. Inside it was a capital D and B, the phrase "Dodge Brothers Motor Vehicles" framing it on the outside.
The ram's head was first used in 1936. In the period 1954–1980. the element was not observed on the logo.
From 1994 to 2010, the main distinguishing element emblazoned on the emblem of the company, again becomes the head of a bighorn. Given this circumstance, it is worth noting that this is due to the inherent assertiveness and power of these animals.
Now the emblem looks unpretentious: the name of the company in combination with two red slanted lines, symbolizing the spirit of sports.
FAW. On the Russian-language website of the company, the logo is described as an abbreviation of the "First Automobile Corporation of China" (China FAW Group Corporation, short for First Automobile Works) in Chinese. Here we see an image symbolizing an eagle.
As conceived by the owners, the emblem symbolizes a corporation spreading its wings and conquering space, like an eagle.
Ferrari. The history of the emblem is closely connected with Francesco Baraka, an air ace, on whose fighter everyone's favorite horse flaunted. Enzo Ferrari, like most Italians of that time, was a fan of the great pilot of the First World War.
Seeing this element for the first time, Enzo did not pay much attention to it. This happened a little later, when Ferrari was lucky enough to meet the pilot's parents.
From July 9, 1932, a black horse flaunted on the company's cars.
The yellow background is the color of the city of Modena, and the three stripes at the top of the emblem are the national colors of Italy.
The initials SF are nothing but the acronym for Scuderia, or Ferrari Stable, a racing team that was formed in 1929.
Another interesting fact is that the prancing stallion can be seen on the coat of arms of Stuttgart.
fiat. The emblem of the Turin car factory, Fabbrica Italiana Automobili Torino, changed very often. But the most significant moment is considered to be 1901, when instead of the full name of the plant, they begin to use an abbreviation and a new form of edging. This is followed by a period when the shape of the emblem takes on either round or square outlines. The basis of the modern emblem is the motives of the previous ones, the period of 1931-1968. The chrome edging, the color, the features of the 1931 FIAT 524 model are the idea of rethinking the old emblem. FIAT positions itself as a dynamically developing company remembering and proud of its past.
Ford. The emblem is extremely simple - the name of the company in an oval border. This decision has become a symbol of practicality, moreover, it is easily recognizable.
FSO. Polish Fabryka Samochodow Osobowych (FSO), which translates as Car Factory. Founded in 1951.
Starting in 2010, the company launched its own production of cars under the FSO Lanos brand, since at that time the plant belonged to Daewoo.
As for the emblem, it is a combination of FSO silhouettes: the letter f, supposedly consisting of a capital S in the center of a neat outline of the letter O. Red represents passion, quality and trust.
Geely. Geely Group Co., Ltd was founded in 1986.
The initial version of the emblem is associated with the white wing of a bird or a high mountain - the blue background resembles the sky. This is how Mr. Shufu understands the word Geely, translated as "happiness".
Company brands: Geely Emgrand, Geely Gleagle (Global Eagle), Geely Englon.
GMC. General Motors Corporation was born in 1916. It all started with a truck, which was created by the Grabowski brothers. It was equipped with a horizontal engine with one cylinder.
Cars have been produced under the Rapid Motor Vehicle brand since 1902. Later, William Duran joined the brothers, and in 1908 General Motors was formed, uniting all the small auto production of Michigan together.
The emblem is simple and at the same time bold due to the color scheme: red letters framed in silver.
Great Wall. Another representative of the Chinese auto industry is the Great Wall, or the "Great Wall". The company name and logo are nothing more than the embodiment of a sense of patriotism. The emblem was a stylized battlement of the Great Wall of China.
This logo has been used since 2007, when the new production was launched. The updated emblem embodies the high-tech production, style and elegance of manufactured cars.
Hafei and Haima. Hafei, or Harbin HF Automobile Industry Group Company Ltd., was founded in 1994 and became part of the National Aviation Industry Corporation of China.
The Daewoo Tico model became the pioneer of the conveyor of the company.
The waves depicted on the shield-shaped emblem of the company represent the channel of the Songhua River, next to which the city of Harbin is located. This is where the history of Hafei begins. Haima has been operating since 1988. In 1992, she was entrusted with the work of assembling Japanese licensed models.
The name of the company originated from the merger of two names: HAInan and MAzda. The first of them is Hainan Island, where one of the factories is located. And the second, as you may have guessed, is the brand of the same name with which the company has been cooperating for a long time.
The emblem looks like a symbol of cars manufactured by Mazda. Given the purpose of cars, it is not surprising that the company's emblem was a silhouette reminiscent of the image of Ahura Mazda ("Lord of Wisdom"), personifying truth, life and light. He was considered the omniscient and omnipotent God of goodness.
Honda. The founder of the company is Soichiro. The emblem is a stylized capital letter H. Simple and tasteful.
Hummer. The brand name originated from HMMWV M998 (High Mobility Multipurpose Wheeled Vehicle Model 998, or High Mobility Multipurpose Wheeled Vehicle Model 998), a high-capacity vehicle program launched in 1979.
The last car rolled off the assembly line in 2010.
Hyundai. Motor Company is the representative of South Korea. The company was founded in 1967.
The name itself can be translated as "modernity", "new time". "Handey" is pronounced by analogy with the English sunday - "Sunday".
The emblem, a stylized capital letter H, represents two people shaking hands. This is how they see friendship with customers and mutually beneficial cooperation with partners.
Infiniti. Infinity, this is what the company logo represents. Initially, it was planned to use the familiar infinity symbol. However, in the final version, the road running into the distance became the logo. It symbolizes the limitless possibilities of a car produced under this brand.
Isuzu. In 1889, Tokyo Ishikawajima Shipbuilding & Engineering Co., Ltd. was founded. It is from this moment that the countdown should begin. They were among the first to be able to use a diesel engine in the automotive industry. The idea was picked up by Tokyo Gas and Electric Industry Co., Ltd., and already in 1916 the companies started to work.
Commercial cars appeared a little later, in 1922, production was launched in conjunction with Wolseley Motor Ltd., Britain.
In 1934, the Department of Commerce of Japan for cars, then Automotive Industries Co., Ltd., assigned the name ISUZU. Later, in 1949, the company would be renamed Isuzu Motors Limited.
The name of the company was given in honor of the Isuzu River. The emblem is simple, however, it is worth noting the stylized letter I, which symbolizes growth. The color scheme is a symbol of the rising sun, as well as the warm hearts of the company's employees.
Iran Khadro. The logo of the Iranian automobile industry - a horse's head on a shield - symbolizes speed. One of the models is called Iran Khodro Samand, a swift horse means the word samand. In Russia, a brand of this car with a slightly old-fashioned design and a cozy interior was sold in 2007-2012, now deliveries have been resumed.
Jaguar. The rare jumping jaguar emblem was designed by auto artist F. Gordon Crosby. The jaguar figurine is thrown back in an accident, is currently banned in many countries and rarely goes as an accessory. British Jaguar Cars is controlled by the Volkswagen Group. It produces luxurious luxury cars and sedans with a unique stylish design, an unusually luxurious interior and a powerful engine.
Jeep. The American car brand is part of the Chrysler company. The emblem was created by the abbreviation GP (JP) - General Purpose vehicle, meaning - this is a general purpose vehicle. supplies the markets with off-road vehicles and off-road vehicles. It is an icon of men's style.
KIA. The logo is stylized letters in an oval, meaning "ki" and "a" literally mean: "Enter the world from Asia." The owner is a South Korean automotive concern that produces cars, SUVs, buses, and commercial vehicles.
Koenigsegg. A Swedish company founded by Christian von Koenigsegg in 1994. It is engaged in the production of exclusive sports cars. The origin of the Koenigsegg logo lies in the family coat of arms of the Koenigsegg family. It looks like a single field with golden diamonds.
Lamborghini. Brand of the Italian manufacturer, owned by the German automobile company Audi AG. The founder of the company, Ferruccio Lamborghini, proposed the design of a black and gold emblem: the bull in the center of the emblem is Taurus, under the sign of which he was born. All his models were named after bulls and cities famous in bullfighting. Produces expensive supercars.
Lancia. Own unique logo since 1911 has changed several times in shape and color. But the shield, steering wheel and flag on the spear remained unchanged. The inscription Lancia is made in the original font (lancia in Italian means a spear). Produced by the Italian automotive company, its controlling stake is owned by the Fiat concern. There are no official deliveries of this brand to Russia. Lancia Epsilon in Italy costs from 530 thousand rubles.
Land Rover. The brainchild of the British company Land Rover, which produces off-road vehicles. Owned by Ford Corporation. The modest logo is easily recognizable: the name of the company is on a dark green background. The coat of arms of the company itself is the bowsprit of a sailboat cutting the waves, framed by a knight's shield. In Russia there is an official dealer of the company. After-sales service has a benefits package.
Lexus. The emblem - a curved letter L, inscribed in an oval, symbolizes luxury that does not need ostentation. The word Lexus sounds nicer than luxury (luxury). It's hard to come up with a logo. Lexus, a subsidiary of Toyota, occupies the premium segment of the market for connoisseurs of luxury. It produces sedans, executive, convertibles, SUVs.
Lifan. There are three sailboats on the emblem. Lifan from Chinese hieroglyphs is translated into Russian as "To go with full sail." Under this brand, a large Chinese private company produces cars, buses, ATVs, motorcycles, scooters. In Russia, there are, of the above, only passenger cars.
Lincoln. The Lincoln emblem is a compass, the arrows of which point to all cardinal directions. The company's goal was to achieve brand recognition in all countries. Lincoln is a luxury car division of Ford Motor Corporation. Every single Lincoln is a masterpiece and reinforces the prestige of its owner.
lotus. In the monogram of the logo are the initials of the full name of Anthony Bruce Colin Chapman, the founder of this English company. Yellow and green are the colors of racing cars. Lotus Cars, which produces cars under the Lotus brand, is part of the Lotus Group. Lotus Cars produces sports cars and race cars and intends to enter into an alliance with the corporation to produce exclusive cars in small series.
Maserati. The trident of Neptune is placed on the logo. The six Maserati brothers founded their company in Bologna, where a bronze Neptune with a trident in his hand stands in Piazza Maggiore. From the coat of arms of Bologna, red and blue colors were switched to the Maserati logo. The brand has played an important role in the development of the sports car and is represented in 61 countries.
Mazda. The modern logo of the Japanese corporation - the letter M - resembles spread wings, they call it "owl", "tulip". The word Mazda was chosen in honor of the creator of the sun, moon, stars - the deity Ahura Mazda. The company supplies cars, convertibles, roadsters, minivans, pickups, SUVs to the market. It is a world-class car manufacturer.
Maybach. German company that produces luxury cars. The company was founded in 1909 by Wilhelm Maybach and his son Karl. There was a period when cars of the same model were not similar to each other, as they were created according to the wishes of the customer. The emblem of the car is two letters M of different sizes, intersecting with each other. Such a logo is not accidental - it contains the name of the company "-Manufactura".
mercedes benz. Trademark of cars, trucks, buses, luxury SUVs and other vehicles of the German concern Daimler AG. The three-pointed star on the hood recalls the brand's superiority in the ocean, at sea and on land, as its successor Daimler Motoren Gesellschaft also produced engines for aviation and marine vessels.
Mercury. Edsel Ford himself named the new brand that way. The logos depicted the mythical god Mercury, a cat. This logo appeared in the mid-80s. Its creators presented the letter M in this way. The brand belongs to the American company Ford. Until January 2011, cars of the middle price category were produced under this emblem. There are none in Russia.
MG. The MG logo corresponds to the meaning of "sports car". William Morris at the beginning of the 20th century founded the Morris Garages company, which later became known as the MG Car Company. The emblem of the British automotive company, known for the production of sports cars. The current owner is the Chinese company Nanjing Automobile. Currently produces serial passenger cars.
MINI. The emblem means economy, reasonable price, normal capacity. The subcompact car intended for the mass consumer is endowed with such features. A brand of passenger cars in the past of a British company, in the present it is a subsidiary of the BMW concern. A new version of the vintage Mini Countryman was released in 2011. Mr. Bean and Madonna are MINI enthusiasts.
Mitsubishi. The property of the Japanese concern Commercial Company, which specializes in cars and trucks. Mitsubishi in Japanese means “three diamonds”, they are placed on the Iwasaki family crest and on the emblem of the concern. Since its inception, the look of the logo has never changed. Often found in Russia.
Morgan. The small English enterprise Morgan Motor Company produces sports coupes with an archaic appearance and stuffing with the latest achievements in the automotive industry. He plans to release an electric roadster in the retro style of the thirties of the XIX century. The exterior of all 2-seater cars produced without exception is exclusive and stylish. There are few such luxury cars in Russia.
Nissan. The emblem is the rising sun, the name of the brand is inscribed in it. “Sincerity that brings success” is the meaning of the emblem. The emblem is 80 years old. The oldest Japanese company is the result of a merger of many automakers. Among Russian car owners.
Noble. The name of the founder of the company, Lee Noble, who was the chief designer and head of Noble from 1996 to 2009, is on the logo. The brand is owned by an English automotive company that specializes only in high-speed sports cars. Manufacture of bodies and chassis takes place in South Africa. Assembly - at the Noble factory. The latest model Noble M600 was sold at a price of 200 thousand pounds. Jeremy Clarkson is delighted with the Noble car.
Oldsmobile. The American company produced exclusive expensive cars until 2004. With the release of the latest Bravada Jeep model, Oldsmobile production ended. For almost a hundred years, the company produced cars exclusively for the American market, their number is 35 million cars.
Opel. Emblem "Opel" - lightning in a circle - a symbol of lightning speed, speed. At first, the word “Blitz” was in the circle, which was framed by lightning, then the word was removed. The German company Adam AG is part of General Motors. It has 11 car assembly plants and sells all over the world: minivans, sedans, crossovers and hatchbacks. Opel cars are widely distributed in Russia.
Pagani. The brand of Pagani Automobili SpA, the most famous company in the Apennines, specializing in the production of Zonda supercars with the most unusual appearance of all existing models in this group. Supercar Zonda F is the most expensive and fastest car in the world. Pagani Zonda cars are easily recognizable by design, have exceptionally high-quality assembly and perfect road performance.
Peugeot. The brand's new logo - a three-dimensional updated lion without a tongue - gives the emblem a dynamism. It appeared on the hood of the Peugeot RCZ in 2010. The emblem belongs to the French automaker, which is part of PSA Peugeot Citroën, known for producing cars with a low content of harmful exhaust gas. In Russia, this brand is often found.
Plymouth. The brand was founded by Walter Chrysler in 1928. The emblem of the brand showed a stylized view of the ship moored at Plymouth Stone, on which the Pilgrim Fathers sailed. Under this brand, an independent division of Plymouth, which was part of Chrysler, produced cars and minivans until 2001. The latest Plymouth models come under the Chrysler and Dodge marques.
Pontiac. From 1990 to 2010, Pontiac cars featured two large air intakes in the grille. A bar separated them. The logo with the red arrow was used for more than 50 years and was placed at the place where the radiator was bifurcated. The brand was owned by General Motors. Since 2010, the production of cars with this brand has been discontinued.
Porsche. The logo of this brand presents: the symbol of Stuttgart - a rearing horse and the details of the coat of arms of the German state of Baden-Württemberg - deer antlers and black and red stripes. This company produces sports cars, and recently launched the production of crossovers and sedans. Cars participate in many auto competitions.
Proton. The logo has the word "Proton" and below it is a picture of a stylized tiger's head. This is the car emblem of the largest Malaysian company Proton Otomobil Nasional Berhad, which manufactures its products under license from Mitsubishi. The company plans to increase the model range due to its own developments.
Renault. The emblem of the French company, which has now created the Renault-Nissan alliance, was created by the founder of op art, Victor Vasarely. The image of a diamond on a yellow background brings optimism and prosperity. On the Renault emblem, each side of the rhombus is located on top of the other; in real life, this figure cannot exist. Thus, Renault promises the owners to realize the impossible.
Rolls Royce. With the emblem of the British brand of cars - two letters R superimposed on each other, enclosed in a rectangle, all in black - premium cars are produced. Frederick Henry Royce and Charles Stuart Rolls agreed in 1904 to name the car "Rolls-Royce". Since 1998, the company with this logo has belonged to BMW, the license for the name and emblem of RR cost the company 40 million pounds.
Saab. The SAAB logo features the same mythological bird as the family crest of the Swedish Count von Skane. The SAAB company was formed in the Swedish province of Skåne, this badge speaks about it. Now the brand of passenger cars belongs to the Sino-Japanese consortium - the National Electric Vehicle Sweden concern. Saab went bankrupt at the end of 2011, the new owners are entitled to the Saab name without the griffin head logo.
Saturn. The logo of a division of the American Saturn Corporation is the image of the planet Saturn with rings. The inscription in the logo is made in the same style as on the Saturn-V launch vehicle that carried the Americans to the moon. According to the project, in this brand of cars, plastic parts with shape-memory properties were introduced into the exterior of the body. The company also launched the serial production of the EV1 electric car, which entered the market from 1997 to 2003. When the electric car was discontinued, all copies of the cars were taken from buyers and disposed of. In 2010, the activities of Saturn ended. In Russia, such a brand is a rarity.
Scion. The logo is made in California: a stylized letter S represents the swimming of a shark, it was important to connect the car with lovers of extreme sports and the ocean. Scion (“Cayen”) is translated by the word “heir”, this is the usual right-handed Toyota. Scion, in truth, made in japan, because it was assembled there. The Scion division is owned by Toyota and produces youth cars only for North America. All Scion cars come to the owners in the same configuration. Concepts introduced: SCION FUSE (butterfly doors) and SCION T2B (with passenger side sliding door).
SEAT. The logo with the letter S in gray (and the word Seat in red) is the third in a row, this is the capital letter of the company name. This brand represents the Spanish company Sociedad Española de Automóviles de Turismo, owned by the Volkswagen Group. The SEAT company began its activity in 1950, then there were only three cars for every 1000 Spaniards in the country. Currently, the company is making progress in the production of sports and "everyday" cars. In autumn 2015, SEAT will introduce a crossover. Famous SEAT models are Ibiza and Leon.
Skoda. The logo of the Czech company ŠKODA since February 2011 is a “winged arrow” placed in a ring. There is no ŠKODA AUTO inscription in the ring, the word is placed above the logo. The elements of the emblem have the following meaning: the wing symbolizes technological progress, the arrow - new technologies, the eye - the breadth of views, the green color indicates that production does not harm the environment. The company is part of the Volkswagen Group. The company plans to release a new generation Roomster. In Russia, the current generation Skoda Roomster with two gasoline engines is being sold.
Subaru. The logo of Subaru-Fuji Industries Ltd. six stars visible to the naked eye from the Pleiades star cluster, beloved in Japan since ancient times. Fuji Heavy Industries emerged from the merger of six companies, including Toyota. Renault cars were the basis for the first Subaru cars. The word "Subaru" also means "gather together" in Japanese. The company introduced a bus with an electric motor - Sambar EV, R1, produced by B9 Tribeca.
Suzuki. The Suzuki emblem is depicted with the Latin letter S so that it resembles a Japanese character. At the same time, the name of the founder of the brand, Michio Suzuki, begins with this letter. At the beginning, under the name Suzuki Loom Works, looms, motorcycles were produced. In 1937, it was reoriented to the production of motor vehicles. It entered the new millennium as an auto giant, 12th in the world in terms of sales of its products, sales of 1.8 million cars annually. Today the Russian market sells six models of cars, more than twenty models of motorcycles and three models of ATVs.
Tesla is an American car brand. The company has been producing electric vehicles since 2006, in large quantities - since 2008. The emblem consists of the name of the car and the sword-shaped letter T - symbolizes swiftness and speed. And the brand is named after the physicist and electrical engineer Nikola Tesla. The Tesla Roadster is equipped with an AC motor that originates directly from Tesla's own 1882 design.
Toyota. The emblem symbolizes the thread that is threaded into the eye of the needle. This is a legacy from the past business of the Toyota Automatic Loom Works, which made weaving machines until 1933. The Japanese did not change the badge. The emblem was given a poetic and philosophical meaning. Two intersecting ellipses symbolize the driver and the heart of the car, and the large ellipse that unites them speaks of the prospects and opportunities of the corporation.
TVR. The TVR company logo (T-V-R) is stylized letters from the name TreVoR. In 1947, English engineers Trevor Wilkinson and Jack Picard founded TVR Engineering, naming the company after Wilkinson - TreVoR. The company specializes in the production of light sports cars, it has a turbulent history, but an uncertain future. The next owner, Smolensky, split TVR into small companies in December 2006, keeping the brand and intellectual capital for himself. At the moment it is known that the US is the market for TVR's business plan, which will produce sports cars.
Volkswagen. The author of the logo of the "people's car" is Franz Xavier Reimspiss, a Porsche employee who won an open competition and earned an award (100 Reichsmarks) for this. The letters W and V are merged into a monogram. During Nazi Germany, this logo imitated the swastika. Britain took over the plant after the defeat of Germany, the logo changed, later the background color turned blue. The right to produce cars with this emblem belongs to AG.
Volvo. The emblem of the Swedish concern depicts the Roman designation of the god of war Mars - a shield and a spear. A strip that runs diagonally across the grille originally served as a mounting point for the emblem, but in its modern form it is a brand identifier. The modern emblem of Volvo cars is represented by the same diagonal stripe with the "sign of Mars" and the Volvo name is placed in the middle. Since 2010, Volvo has been divided into 2 profiling groups: one produces Volvo Personvag passenger cars, and Aktiebolaget Volvo produces engines, equipment, commercial vehicles, buses. Both groups were part of the Volvo Group. In 1999, Volvo Personvag was sold to the Ford concern, and later to the Gelly concern.
Wiesmann. The Wiesmann logo depicts a gecko, because Wiesmann cars cling to the road as tightly as geckos to walls and ceilings. Under this emblem, the German company produces luxury sports cars in limited quantities. No more than 50 cars a year, they were so in demand that to buy them you had to sign up for six months. In February 2014, the management of Wiesmann Manufaktur at a meeting of the plant's employees announced its closure.
Bogdan. The prototype of the pride of the Ukrainian automobile industry is the letter B, stylized as a sailboat with inflated sails. The company's designers claimed that this means success and good luck in all initiatives, a fair wind on the road. The letter B is placed in an ellipse - this is a symbol of stability, green suggests growth and renewal, gray is associated with perfection. The Ukrainian automobile manufacturing enterprise produces VAZ 2110 cars under this brand.
VIS. The VAZinterService logo is presented in the form of a graphic design of the company name in the form of stylized letters VIS. VAZinterService is a division of AvtoVAZ specializing in the production of pickup trucks for various purposes, which are based on modules for all-wheel drive VAZ vehicles. At the moment, the company consists of a plant for the production of pickups "VIS-Avto", Auto-aggregate and Auto-assembly plants.
GAS. The emblem belongs to the Gorky Automobile Plant, known for the production of trucks and minibuses. GAZ cars in the first moments of production were a copy of American Ford cars, moreover, even in the emblem the word GAZ was in a similar oval and the spelling of the letter G was identical to Ford's branded F. The personal factory deer logo was created in 1950. The emblem of Nizhny Novgorod, where the plant is located, served as the basis for the emblem.
ZAZ. The logo is made in the form of a stylized letter Z and belongs to the Zaporozhye Automobile Plant. By the end of 1960, a series of humpbacked "Zaporozhets" - ZAZ-965 - was assembled and produced at the plant. The emblem of the car depicted the Zaporozhye dam, with the letters ZAZ on top. The price of a car was easily accessible, it could be purchased for about twenty official national average wages. Today, the company specializes in the production of vans and passenger cars.
ZIL. The logo is made in the form of a stylized inscription of the first letters of the name of the oldest plant named after Likhachev. There was no emblem at the plant from 1916 to 1944. It was then that the designer Sukhorukov proposed a sign for the ZIL-114, which later served as the trademark of the enterprise. On the basis of the plant, the Open Joint Stock Moscow Company "Plant named after I. A. Likhachev" (AMO ZIL) appears. The enterprise now produces and sells energy carriers, rents out premises. At the beginning of 2014, there were 2,305 people in the society.
IzhAvto. Since 2005, cars under this logo have not been produced. Currently, the Izhevsk plant is the property of the Russian Technologies enterprise and is managed by United Automobile Group LLC. The release of the Lada Granta sedan model at the car plant is being completed, in the future the company plans to produce the Lada Granta liftback car.
KAMAZ. The emblem - a galloping horse with a wind-blown mane - is known both in Russia and abroad. If a symbolic figure of a horse is fixed on the hood of the car, then this is KAMAZ. The Kama Automobile Plant has been a Russian automobile manufacturing company since 1976. Two forms of writing are patented: KAMAZ and KAMAZ. The company ranks 9th in the production of trucks in the world. The plant also produces buses, harvesters, tractors and more. KAMAZ won the Paris-Dakar rally 12 times.
Lada. The logo in the form of an oval with a boat has existed on VAZ products since 1994. In the new emblem, the boat under sail is made in a different graphic style, the white and blue colors of the brand have not changed. The logo update was entrusted to chief designer Steve Mattin, head of design at Volvo. This logo with a floating boat describes the location of the VAZ plant (Samara region, on the Volga). In ancient times, merchant boats were the only transport that transported goods along the Volga. The boat is depicted in the form of the first letter "B", which is part of the name of the VAZ.
Moskvich. The corporate emblem of the enterprise, introduced in the 80s, is the letter "M", stylized as a battlement of the Kremlin wall. The production of Moskvich was launched at the AZLK plant in Moscow since 1947 and in Izhevsk since 1966. The plant was declared bankrupt and ceased operations in 2010. Trademarks (82855, 82856, 476828 and 221062), under which Moskvich products were released, belong to Volkswagen AG and are “sleeping” brands (in reserve). The factory museum with Moskvich models is located at the address: Rimskaya metro station, Rogozhsky Val, 9/2.
SeAZ. Since 1939, the Serpukhov Motorcycle Plant has been producing motorcycles and motorized carriages (in a scene in the film Operation Y). Since 1995, the enterprise has been reoriented to the Serpukhov Automobile Plant, which assembles Oka cars from supplied parts. Now only machine kits are manufactured here.
TagAZ. The emblem refers to the products of the Taganrog Automobile Plant. In 1999, several hundred Orion cars were produced. Further, the plant becomes a car assembly plant. Since May 2014, the new owner has unveiled plans to resume the industrial assembly of light trucks, school buses, utility vehicles and minibuses for the transportation of the disabled.
UAZ. The engineer of this plant, Albert Rakhmanov, created the bestseller of industrial design - UAZ-469. His sketch with a bird inscribed in a circle became the emblem in 1962. The mark has not been patented. In 1981, a new version was approved: a real, with curved wings, a seagull inscribed in a pentagon. The last sign of the plant is a green emblem and under it the letter designation - UAZ.

Summary

It must be said that the geometric figure in the form of a circle is used by almost all German enterprises. He with a horizontal zigzag, denotes the brand of car Opel. The Volvo emblem has an image in the form of a circle with an arrow. It symbolizes the god Mars, who is the patron saint of war. The name of the Volvo badge translates to "rolling".

On the video - interesting facts about car emblems:

Many car enthusiasts are interested in information about the icons of the cars of the world. This article provides data on many vehicle emblems, as well as a description of the most popular today.

Good day, friends! Without a doubt, any man dreams of a luxurious car - powerful, beautiful, prestigious. And there is no doubt that every man can make his dream come true if he gets up from the couch and takes at least some steps to increase his earnings. But the article is not about that, but about such an interesting thing as the most famous world car emblems. In previous publications from this cycle, you have already learned about the history of the origin of car badges of such brands as Mercedes, Bentley, Peugeot and other equally beautiful and famous cars. Today we continue our story.

What brands of cars will fall into today's photo review? So far, we have been specifically focusing on Chinese car brands because this is a separate extensive and fascinating topic, which will be devoted to a series of publications. So this time there will be exclusively American and European car emblems (Porshe, Mercury, Fiat, Chrysler). And a "pinch" of exotic - one Korean car brand "SsangYong".

What does the Porsche logo mean and the history of the car brand itself

Let's start our review with this legendary and world famous car brand - Porsche. Today Porsche is a giant German corporation whose main shareholders are the Porsche clan, descendants of the same Ferdinand Porsche, who founded this company in 1931 and designed the popular German car known in Russia as the "Beetle". Although car brands are correctly named and spelled Porsche, many are accustomed to the "folk" version of the Porsche. This is not true, but since such a “tradition” has developed, we will not break it and continue to use the option Porsche, as it is more convenient for readers.

From the very beginning of its inception, Porsche has been actively involved in motor racing and entire Porsche model series are sports cars. Porshe car tuning is popular, which is professionally done by companies such as Gemballa, RUF and others.
Many people are interested in the origin of the Porsche logo and here we can tell you two stories. Like any self-respecting car brand, the origin of the Porsche badge is covered in legends. According to one such legend, once F. Porsche met Max Hoffman (an influential and successful car distributor) in a restaurant. He began to ardently convince Porsche that his company needed a special logo - beautiful, stylish and powerful. And then, right in the restaurant, on a napkin, the first sketch of the Porsche logo was made.
But... it's a legend. In fact, Hoffman actually asked Porsche to come up with a colorful and elegant logo. But the engineer of the firm Franz Reimshpiss drew it. And not on a napkin, but on whatman paper.
What does the Porsche logo mean? This is the emblem of the lands of Baden-Württemberg, in the capital, which is the city of Stuttgart and the headquarters of Porsche is located. The name of the city in the center and a prancing stallion remind of the city on the logo (Stuttgart was originally a horse farm).

Mercury - cars are fast, like the ancient Greek god Mercury himself

And this is already an American company, founded in 1938 as a division of the unforgettable Ford Motor Company, for the production and sale of the middle price category (something intermediate between cheap Fords and luxurious Lincolns). Unfortunately, in 2010 the production of cars under the brand Mercury(Mercury) was discontinued, but they can still be seen on the streets of many cities. Yes, and our story about car brands would be incomplete without mentioning Mercury.

Looks Mercury logo intriguingly - three silvery stripes, curved at an angle, inside a wide ring, on a black background. What does the Mercury badge mean, whose engines are still roaring on Russian roads? The word Mercury itself is the name of the ancient Greek god of trade Mercury, known for his speed (he had winged sandals). And the lines themselves on the logo are a stylized letter "M".

The Fiat logo is a symbol of the elegance of simplicity

And now let's fast forward ... to Italy of the 19th century! It was there and then (in 1899, in Turin) that the Fabbrica Italiana Automobili Torino automobile plant was founded. The abbreviation of the first letters of the company name is FIAT. Today Fiat is one of the most famous and popular car brands in the world.
Interestingly, the Fiat concern also includes the famous Ferrari brand (which we will tell you about in the next article). And the Fiat company itself produces (and produced) not only cars, but also trucks, military, agricultural equipment and much more.
Fiat logo extremely simple and concise: the inscription "FIAT" on a scarlet square (rather trapezoidal) field with rounded corners, in a silver rounded frame. The design is believed to have been inspired by the Fiat badge's blazing neon sign he saw at night.

Chrysler's winged emblem is the personification of the "windy" automobile brand

Since the conversation turned to the Italian auto industry, one cannot ignore such a well-known automobile brand as Chrysler(Chrysler). Remarkably, since January 2014, control over Chrysler has completely passed to Fiat, which we just talked about.
Chrysler Corporation produces not only cars under the Chrysler brand, but also cars of such well-known brands as Jeep, Dodge and others.
The history of the Chrysler logo is like a twisted Mexican soap opera. The Chrysler badge has changed countless times over the nearly century-long history of the company. Not so long ago, in 2007, the Chrysler logo was a five-pointed star. And in 2009, the Chrysler badge changed again and now it is the name of the car brand on a blue background, with outstretched silver wings. What does the Chrysler badge mean? I suspect nothing special - he just looks "cool".

Korean SsangYong twin dragons: logo, car, legend

Finally, as promised, a little "South Korean exotic". Specifically, we will talk about the growing popularity of the car brand ssangyong. Today, SsangYong Motor Company is one of the largest engineering companies in South Korea, founded in 1954.
Translated from Korean, the name of the automobile brand SsangYong (SsangYong) is translated as "two dragons". Asian names, as usual, are interesting and full of deep meaning! If we look at the SsangYong logo, we will see that it looks like two wings or two pairs of predatory claws, some mighty and strong creature. Like... a dragon! So what does it mean ssangyong badge? This winged symbol brings good luck, at least that's how it is believed in Asia.
However, the company's business is really going well and in Russia SsangYong cars are also quite popular, for example, models such as SsangYong Rexton .

That's all for today. follows!

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Why do Toyota cars have a round "heart"? Why did a bull get on the hood of a Lamborghini? And what is the significance of the six stars in the Subaru galaxy? The world of autoheraldry is mysterious and multifaceted… There are so many names of cars in the world that you can get confused. Let's analyze the main brands of cars and their emblems.

1) bmw. Let's start with a white and blue nameplate with a black border. Its modest appearance, however, does not interfere with awe in everyone who really appreciates comfort and quality in a car. But few people know that before becoming a reference company for the production of driver's cars, bayerisch motoren werke specialized in the production of aircraft engines. This explains the bmw logo depicting a propeller against the sky.

2) MAZDA. Japan in symbols, as always, is superstitious and somewhat abstract: the emblem of Mazda cars is a stylized checkmark depicting outstretched wings, as a symbol of creative flight, tenderness and flexibility. “All this is present in Mazda cars!”, the manufacturer assures.

3). In the interpretation of the Citroen logo, the French have completely refuted their traditional sophistication. André Citroën started out as a manufacturer of gears, and the signature two chevrons signify a gear train. Unexpected, right?

4) Audi. In 1899, an inventor named Horch founded Horch & Co. She prospered for the next ten years. But the flowering ended in 1909 when Horch built a new 6-cylinder engine. He did it very unsuccessfully and almost bankrupted the company with his invention.

For this, the partners decided to get rid of him and ... kicked him out of their own company. And he quickly founded a new Horch side by side, but by a court decision (the partners tried again) it had to be renamed. And since the founder's last name is translated from German as "listen", Horch turned to the Latin version of this word, resulting in Audi.

And the four rings symbolize what happened in 1932, saving for the brand, the merger of four automobile companies into Auto Union.

5) . Such an automonster as Subaru began with shipbuilding. Its name comes from the company's native Japanese and means a group of six stars in the constellation Taurus. They flaunt on the grille of Fuji Heavy Industries cars.

6). The motto: “Whatever you call a yacht, so it will float” is actively used by the Japanese auto giant Nissan. Everything is simple here! However, like his own Infiniti, whose sign is a stylized symbol of infinity, stretching into the distance.

7). The Maybach logo is interesting. In the entire history of the company, 800 cars have not been sold, which does not prevent the company from living. Some decipher the two Ms on the nameplate as Maybach Manufakturen (because each copy is exclusive and assembled by hand), others as Maybach Motorenbau. In fact, MM on the nameplate was captured in the history of the Maybach father and son.

8) . English cars have their own difference, especially characteristic of brands with a long history. This is the presence of wings on the logo and, one way or another, the names of the founder. Good examples are Aston Martin, Bentley, Austin and others.

9) VOLVO. The Latin name is the Swedish car manufacturer Volvo, which means - "I roll" (from the verb volvere - "roll"). Members of the board of SKF supplemented the capacious and memorable name with an original logo - an ancient symbol of iron, reflecting the power, reliability and durability of Volvo cars.

On the first car in 1927, a strip was attached to the nameplate, diagonally crossing the radiator. Initially, she held the emblem, and when the need for this disappeared, she became a decorative element.

10) OPEL. The branded emblem of the OPEL brand car did not appear immediately. At first it was just an inscription, and the lightning in the emblem migrated from the Blitz model, which, in fact, is translated as such.

eleven) . Things are more complicated with the decoding of the Toyota symbol: there are three options here for sure. On the one hand, Toyota mugs can depict an eye of a needle with a thread, indicating the origins of the company, because it started with the sale of spinning machines. The yen proceeds from this fishery were used to invest in the auto business.

On the other hand, the emblem of a fully “people's” car can be explained by the image of the globe with parallels and a meridian, as a sign of the scale and prevalence of Toyota cars.

And on the third hand, Toyota Motor Company itself today interprets its ellipses as the heart of the buyer, the heart of the product and the unlimited possibilities of the company.

12) . The Porsche emblem is the coat of arms of the German city of Stuttgart. And he himself was built where the stud farm was previously located.

13) SKODA. The Czech automaker has changed its logo 12 times since 1895. Although often these same replacements were not visible to the naked eye, today's SKODA symbol is not much different from what was approved 83 years ago: a winged arrow with three feathers. In 1991, an original design solution appeared - the use of black (as a symbol of an age-old tradition) and green (as a sign of the company's special attention to the protection of nature and ecology).

14) . Chrysler's symbol is a winged wax seal. This is due to the fact that initially Walter Chrysler cars worked for the US Postal Service. Long-term cooperation Daimler Chrysler ended with "divorce and maiden name." Chrysler today returns, so to speak, to the roots even in terms of the Pentastar logo, which is a five-pointed star, symbolizing the five brands in the group.

15) MERCEDES-BENZ. Mercedes-Benz marketers decided not to bother with updating the symbol, but simply announced that from November 1, 2007, the brand star-logo in print can be seen from above, separately from the name, since "the star is always high." And the nameplates of the Mercedes brand are one of the most chipped off in Russia. And here hooligans and thieves do not miss: they take with them not only "a symbol of power over land, sea and air", but also about a thousand rubles.

16) DODGE. Today, the "American" Dodge, more and more confidently "walks" along free roads to the big heart of the Russian car consumer who loves brutality. He inherited his name from the founding brothers Dodge, and the logo in the shape of a ram's head symbolizes a long thinking gearbox. Joke, of course! The ram is here as an example of the assertiveness inherent in the cars of this brand.

17). Fundamental China decided not to go far and interpreted its auto dignity in the language of traditions, albeit translated into English: a piece of the Great Wall of China flaunts on Great Wall cars.

18) . The story of yet another American auto brand is long and pointless to retell. It is only worth noting that in a hundred years of life (precisely life, not existence - the project was obviously successful), the emblem of the Cadillac brand has changed 7 times. It went from a shield with merlettes combined with a wreath of tulips and a crown, through a V-shaped element (for models V8, V12 and V16) with the same crown, to a “symbol of excellence”, inspired by the work of the European geometric painter Mondrian.

19) . The logic of the ratio of the "cat" appearance of Peugeot cars and the symbol of this brand is obvious. And it went from one of the earliest Peugeot models - Lion. But the lion, in turn, was borrowed by Belforts Inn from its hometown of Beltford, where the production of cars of this brand began.

20) . As the legend explains, the creation of a car under the Lamborghini brand is the result of hurt pride. There are many interpretations of this story, but in general terms they are similar.

The first Chrysler logo appeared on the Chrysler Six in 1924. On the one hand, the logo resembles a ribbon that is awarded to the winners of various rural exhibitions, on the other hand, it resembles a wax seal that was put on letters. The author of this emblem is Oliver Clark, who conceived it as a "seal", symbolizing quality. Diagonally through this "stamp" is the inscription Chrysler. Also, the emblem is decorated with two zigzag stripes that indicate the capital letter of the name of the company's engineer - Fred Zeder.

In the 1950s, the emblem changed dramatically. And by the way, Chrysler has often changed its corporate logo in its history. At this stage, thanks to designer Virgil Exner, Chrysler represented two boomerangs pointing to the right - red and blue - which symbolized the vision of the future, speed and determination. It was a time of space discoveries, so the Chrysler logo resembled the movement of a rocket.

From 1955 to 1961, logo variants appeared using various family crests. On one of them, for example, a golden lion was depicted.

In September 1962, a new emblem was introduced - Pentastar - a five-pointed star inscribed in a pentagon, authored by Robert Stanley. It was this symbol among seven hundred proposals that one of the company's directors, Lynn Townsend, chose. He sought to find a logo that was both catchy, modern, versatile and the least pretentious. There is a version that the five ends of the star are the five brands of Chrysler: Dodge, Chrysler, Plymouth, Imperial and Airtemp. But it's not. This emblem did not carry any hidden meaning and symbolism, it just “looked cool”.

In the 80s, the company used stylized "Chrysler" lettering as a logo.

In 1993, they returned to the first version of the logo, having stylized it a little.

In 1998, the “stamp” was circled and fashionable wings were added to it. Such a return to the past and subsequent changes were caused by the fact that the company merged with Daimler-Benz and now something had to be done so that the logo did not “intersect” with Mercedes.

Since 2007, a new era in the history of the company begins, which was marked by a new logo. This time they return to the most recognizable shield - the five-pointed star. But now the logo has been made more solid: five triangles connected, closing the pentagon, which symbolized strength, the star, thus, became more expressive and now symbolized the strength, accuracy and high quality of manufactured products. In addition, the logo has become voluminous: the tops of the triangles “raise” closer to the center. Trevor Creed, Senior Vice President of Design, worked on the innovations.