The current difficult times, when prices for goods and services break through the protocol, force citizens to save literally on everything they save on. In the hope of saving their wallet, many of those who need to update their personal vehicles run to the secondary market, content with used cars with a more or less decent appearance. Others, despite the crisis, are looking at new cars from dealers - maybe they will be able to get a good discount.
SEASONAL SALE
As our own practice shows, it is indeed possible to knock out a discount from an official. The main thing is to stock up on reinforced concrete arguments and choose the right moment for the “attack”. So, if you are determined to buy a new car, first pay attention to the so-called seasonal offers, which imply good discounts on cars from past years of production. They are no worse than identical fresh copies - except that they stood in the showroom (under the strict supervision of sellers, in warmth and cleanliness) a little longer.
DISCOUNTS FOR "ANCIENT"
If seasonal promotions are not your option, consider buying a model that is about to survive a restyling or change generation. In order to free up showrooms and warehouses for new cars, dealers, as a rule, try to get rid of old goods in advance. And therefore they hang reduced prices on cars that are losing relevance, which, of course, stirs up the interest of consumers. About such special offers, as well as about seasonal ones, auto retailers usually do not keep silent, on the contrary.
UNDER THE CLOCK
The buyer is more likely to get an impressive discount if he looks into the dealership at the end of the reporting period - month, quarter or year. Everything is obvious here: it is much easier to discount a seller who, before the plan - a vacation in Bali, a fur coat for his wife and the coveted Rolexes - is sorely lacking several sold cars. Ordinary consultant does not go forward? Chat with the head of the department - bosses, of course, have more powers.
WAIT FOR STATE SUBSIDIES
Before visiting an official dealer, ask about the state programs of preferential car loans "First Car" and "Family Car". We recall that they allow you to save 10% of the cost of the car if the buyer registers the vehicle for the first time or brings up at least two minor children. The problem is that if these special offers are valid (this year, for example, they have already been completed), then only during the first months of the year - the number of quotas is strictly limited. In addition, they have many nuances, which, by the way, you can read about.
Photo: www.elsegurodeproteccionjuridica.es
UNEXPECTED DISCOUNT
The size of the discount on a new car also depends on the number of additional services, equipment and accessories sold to the customer. When the latter agrees to a trade-in, installation of a package of unnecessary options, registration at the OSAGO and CASCO car dealership, the purchase of a set of tires, a roof rack and rugs, the discount for him increases significantly. Think about what special steps you might really need, and ask your consultant for a preliminary calculation. With obvious benefits, it makes sense to accept the dealer's offer.
FOR ONE BEAT…
Sometimes cars get combat wounds before they even leave the walls of the showroom. By negligence, damage to the car can be caused both at the factory, during transportation, and at the dealership. Unscrupulous sellers return the product to its original appearance and hide its history from customers. Honest car dealerships, which, however, are few, do not hide anything from consumers, offering an impressive discount as compensation for a car with a difficult “childhood”. If you are not embarrassed by the fact that the officials had to patch up the "swallow" bumper because of a tiny scratch, buy it. Another question is whether you believe that the damage was really minor, and other "organs" were not affected ...
... And if possible, try to go around as many dealers as possible in order to compare conditions. Feel free to tell consultants that you are “testing the soil” in several car centers at once and, as a result, buy a car where they make the best offer. But remember that it’s not Ivanushki the Fools who work for the officials, but real sales sharks, who are not led by client chatter. And therefore, every time, take printouts from the showrooms with the terms of a potential deal - show the papers to managers of other companies and ask for a discount. Checked - it works!
Many experienced and not so experienced drivers are wondering when it is more profitable to buy a car. At first glance, there is no difference at what time of the year to purchase a vehicle. However, if you look at this issue from the other side, you can identify some trends. Next, we will analyze the main ones.
How time can affect the value of a car
Buying a car is a serious process, and it must be approached with great care. In order to make a really right choice, one should start from various factors, such as technical specifications, year of manufacture of the vehicle, etc.
However, there are also temporal aspects that will also have an impact:
- The time of year in which the car is purchased. In this area there is the concept of seasonality. In particular, according to statistics, cars are purchased less often in summer than in winter. This is due to the fact that many people go on vacation in the summer. It follows from this that in a given period of time there is more supply than demand. In such conditions, it is more likely to bring down the price (of course, if we are talking about buying from hands).
- Calendar chart. Many car dealerships are well aware of the time of recession and growth in demand for cars. Therefore, during periods of calm, they arrange promotions that are beneficial for buyers (discounts, bonus offers, etc.). If you monitor market offers, you can get to a good time and buy a car with a good discount. This advice is relevant only for new cars. As a rule, car dealerships give discounts on cars, mostly old models, or those that are not in great demand. Therefore, if the main factor in choosing the price, be prepared to buy not the most popular car.
- The weather in which the car is purchased. This factor is important only if we are talking about a used car that is standing on the street. In order to see all the flaws in the polishing and condition of the body, you need good weather. So you can see broken or repainted places. In rainy weather, this will be extremely difficult. Therefore, carefully select the place and time to inspect the car before buying.
How to get the maximum discount when buying a car in a car dealership
If you analyze the pricing policy in any car dealership, you can see a general trend - for the same models, the cost can change regularly. What does it depend on? From a number of economic factors.
In order to purchase a long-awaited car with the maximum benefit, use a few simple tips:
- The latest models always have the highest price. It doesn't matter what year it was made. Some automakers do not update their lineup for several years. When the next new model goes on sale, a solid discount is immediately assigned to all previous ones. Hence 1 piece of advice: study the update market (manufacturers' websites contain information about the release date of the next novelty). Do not chase novelty, it is best to purchase the selected model immediately after its new version goes on sale.
- The popularity of the model range affects its cost. Another factor: the lower the popularity of a particular model, the more willingly the manufacturer gives a discount on it. You can use official sales statistics. Discounts are assigned to unpopular brands in many car dealerships. They need to sell a batch of vehicles as soon as possible until sales of other models begin. In order to avoid surpluses of goods, stores schedule sales. This rule is relevant for all areas, including automotive.
- Color matters. As practice shows, cars of some colors are bought more often than others. So today the most popular 3 options: white, black and metallic. Cars of different colors can be purchased much cheaper.
Car market calendar
Statistics is a stubborn thing and always gives reliable information. The car sales market is subject to certain trends associated with a hundred factors. Putting them together, you can classify the calendar year regarding the advisability of buying a vehicle:
- January. This month can be called one of the best periods for buying a car, especially for used models. During this period, there is a decline in demand (New Year holidays, the population has less money and the desire to incur significant expenses). In this regard, sellers are more interested in selling their goods faster. The trend is also relevant for car dealerships that need to quickly get rid of last year's models. To do this, they give discounts to their customers.
- February. It can be called a period of a kind of exit from hibernation. The market begins to revive this month, and profitable promotions are gradually ending. However, on average, prices are still low. During this period, you can profitably acquire a kind of leftovers.
- March. This month, the primary and secondary markets are fully activated, new models begin to arrive in car dealerships. Come alive at this time and prices. However, you can still snatch a profitable offer, for example, dedicated to March 8th.
- April May. It was during this period that the demand for cars in Russia is the largest. This applies to both the primary and secondary markets. If the demand is good, then the prices are maximum. Hence the conclusion - it is not worth buying a vehicle at this time, since you will have to pay the full cost.
- June - mid-August. This period is characterized by the beginning of a decline in demand. However, car dealerships are not in a hurry to please customers with profitable offers. Very often there is a bonus program when, when buying a certain brand, a tourist voucher is given as a gift. You should not expect any more significant proposals at this time.
- Mid August - early November. During this period, demand increases sharply. This is due to the Russian mentality - many citizens want to buy a car before the New Year's fuss. Hence the conclusion that at this time you should not expect profitable offers from car dealerships. Used car dealers are also not too accommodating, as they know that it is not difficult to sell your iron horse during this period.
- Mid-November - end of the year. During the pre-New Year's fuss, it's time for marketers. During this period, almost all stores come up with tempting and not very programs. It is most profitable at this moment to buy cars from hand. People are interested in making a sale before the new year in order to replenish their personal budget before the holiday.
Video about buying a car
The Russian market for new cars is gradually recovering, but sales volumes are still far from pre-crisis levels. Under these conditions, dealers willingly provide discounts on new cars, and often you can buy a car much cheaper than the official price indicated in the price lists. In addition to the official discounts of manufacturers, the dealer can independently reduce the price, often trading even at a loss.
“Today we have a buyer's market, not a seller's. Against this background, it is quite possible to get a discount on almost any car,” Igor Morzharetto, partner of the Avtostat agency, is sure.
Check out cars from last year
The most obvious discount is for last year's models or older, explains Alexei Potapov, CEO of AutoSpecCenter Hyundai. “It is also beneficial to buy using the trade-in system, especially if the car changes within the brand,” the expert adds, recommending that you follow special offers on official websites.
For example, the popular Kia Sportage crossover with a two-liter engine and automatic transmission in the Luxe running configuration costs 1,644,900 rubles, but as part of a summer special, the manufacturer himself offers the same car for 70,000 rubles. cheaper. And if you use the proprietary trade-in program, then the price of the car will drop to 1,464,000 rubles.
The size of the additional discount will depend on the demand for a particular model, says Igor Morzharetto, while even popular models can have discounts of up to 10%. “There is a price price, and there is a promotional price. And for more persistent people, there is a third stage,” says Pavel Budyakov, head of the car selection service, offering to bargain with the dealer.
Cars of the mass segment, as a rule, are sold according to price lists, and as bonuses, the client can bargain for something from additional equipment, the expert says. As a gift, the dealer is ready to give running equipment with a good purchase price, adds Pavel Budyakov. Often they offer warranty extensions, certificates for an extreme driving school, tinting, polishing, alarms, crankcase protection and protective body wrapping.
Benefit from insurance products or an additional extended warranty can be significant. Alexey Potapov adds that the dealer is usually ready to give away a set of seasonal tires, floor mats and a maintenance certificate: “The more special stages, the greater the discount. Installation can also be a gift, but usually donate something that does not require installation.
“Skoda Rapid Hockey Edition with climate control and heated windshield, 1.6 with automatic transmission. I threw it to all 22 dealers, some did not even react, some were not very interested. As a result, I received three offers, paused, visited them and began to bargain. Result: 850 thousand rubles, the discount was 110 thousand plus winter tires, signaling, floor mats, mudguards and TO-1.
“Mazda 6 2.5 Supreme Plus with a package of additional security systems. The discount amounted to 125 thousand rubles. and I'm sure it's not the limit. As a gift - floor and trunk mats, free TO-1.
“Over another cup of coffee, they watched how the dealer works: a council gathered, and in the faces and gestures of managers at all levels there was drama, comedy, tragedy and the seller’s eternal dilemma: it’s hard to interrupt the offer of competitors, to let go of the buyer with money is even harder. As a result, we bought a BMW 528i xDrive M-sport for 2,640,000 rubles. instead of the initial 3,370,000 rubles.
Claim a premium discount
It is easier to get a full discount on a car with an expensive configuration or a premium class car. The biggest discount can be obtained on cars in the price category from 3 million rubles, Pavel Budyakov assures: “Here the stock is much larger, and, indeed, there is an opportunity to bargain.”
Alexey Potapov confirms that the margins of premium segment cars are higher than those of mass models, so the amount of the discount may be higher in monetary terms.
In the price category 1.5-2 million rubles. the cost of a car can fall by hundreds of thousands, says Pavel Budyakov. “One of the BMW 3-Series cars originally sold for 1.98 million, with a discount from the manufacturer, cost 1.9 million, individual conditions lowered the price to 1.85 million, and ultimately this car was bought at a price of 1.59 million rubles. In addition, we received rubber worth 40,000 rubles as a gift. and a remote launch module costing 50,000 rubles,” the expert recalls.
With cars in the price range of 4-6 million rubles. there is a different order of numbers, continues Budyakov. “For the BMW X5, where the price price was about five million, we received a price tag of 4.09 million. True, in this case, our customer rented a Jeep Grand Cherokee in trade-in, on which he lost about 150,000 rubles, but the overall benefit is all equal to about 700,000 rubles, ”the expert gives an example.
Trade at the end of the month
The size of the discount is often strongly influenced by the time factor, experts say. “The main thing is to get to the right moment when the dealer has a need and there is an urgent task to sell a particular car,” says Pavel Budyakov.
“The best interest is the execution of the plan. Therefore, in the last days of the month, the dealer can offer extremely favorable conditions even in marginality,” the expert continues.
An employee of the sales department of one of the capital's dealerships confirms that it makes no sense to bargain in the first days of the month. “The dealer has a strict plan for the month, so the ideal numbers to put pressure on the seller are between the 28th and 31st,” he explains.
Sales plans become especially relevant at the end of the year, because dealers must buy cars after a certain time. “The manufacturer provides the dealer with these machines as if for sale, that is, without money. But if, for example, within three months the dealer has not sold the car, then, accordingly, he must buy it back. This is also a very strong motivator,” says Pavel Budyakov.
In this case, the dealer is often willing to sell the car for zero profit. According to Aleksey Potapov, General Director of AutoSpecCentre Hyundai, if by the end of the month-quarter-year the sales plan falls short of the norm, the discount can really be significant. This is due to the fact that official dealers receive bonuses from the importer when they fulfill the sales plan.
Real purchase stories (quotes from social media users):
“The price for the Jaguar XJ, which the second dealer calls me, differs by hundreds of thousands of rubles. Then the first dealer says: “War means war, apparently no one will work on this machine anymore, this is a matter of principle.” In total, the cost of the car changed 6 times. The cost of insurance changed twice and as a result fell by 40%. For the first time in my life I watched such a zealous struggle for a client. Both sides were great. After the purchase, I was given a card with the maximum discount on service, a certificate for completing an emergency driving course, a branded leather wallet and a certificate for three MOTs.
“Mazda CX-5 last year at maximum speed. Bargained 100,000 rubles. plus as a gift an alarm system with a GSM module and winter tires for a symbolic price.”
“We wanted to take the Mercedes GLA, it didn’t go below two million. Then we decided to look at the BMW three-ruble note for a promotion for 1.73 million. And suddenly the dealer offered the BMW X1 Special edition, front-wheel drive, 140 forces. According to the configurator, 2,350,000 rubles, they took for 1,740,000 rubles.
“We recently bought a Volkswagen Polo for ourselves, the initial price was 750,000 rubles, we bought it for 640,000 rubles. plus received additional equipment for 18,000 rubles. - for a B-class car, a very good discount.”
Go to the CEO for a discount
The dealer can even sell at a loss, says Igor Morzharetto, if it is necessary to fulfill the agreements with the importer. “For example, a dealer asks a representative office for a certain amount of popular cars and receives unpopular ones as a load. These hang in warehouses, and they are given a serious discount, just to free up space, ”explains the expert.
Alexey Potapov agrees that buying a stale car can be very profitable. “In this case, the dealer sells cars at a discount, but in any case, it will not exceed 20% of the original cost. Sometimes, in the course of personal communication, a manager can offer his personal discount, which he uses as an employee of the company,” adds the expert.
| Possible discounts for some models | |
| Model | Possible discount, thousand rubles |
| Kia Rio | 20 - 70 |
| Volkswagen Passat | 120 - 130 |
| Kia Sportage | 80 - 150 |
| Nissan X-Trail | 160 - 200 |
| BMW 5 Series | 170 - 580 |
| BMW X3 | 170 - 730 |
| Porsche Cayenne | 230 - 490 |
| Jaguar F-Pace | 300 - 1200 |
| * According to online aggregators of dealer offers | |
With a more significant price reduction, decisions are made at the level of the general director of the car dealership, Alexey Potapov continues: “There is a Joe Verde sales technique that uses the technology of working with multi-colored markers. There is an agreement on the price, in which the manager is, as it were, a lawyer for the client, and the bargaining eventually reaches the general director.
A dealership employee describes the process as follows: “The manager writes the price several times in big red numbers, as if giving the final offer. The senior manager uses a green felt-tip pen, walking towards the client a little. The head of the sales department connects already with black, which means the end, there is nowhere to lower the price further. After that, you can try to throw off a little more, but you must have nerves of steel.
Hint that you have money
When bargaining with a dealer, experts advise leaving an advance payment, which can then be returned. “If the client is not ready to make an advance payment, the conversation will not take place. An advance payment is needed to confirm the seriousness of your intentions when talking with the manager, ”explains Pavel Budyakov.
The main goal is to get a profitable offer that you can show to another dealer by asking him to beat the price. True, dealers usually do not hand over a commercial offer, so experts advise simply taking a picture of it.
“There should be an element of everyday blackmail, but it should not be arrogant. It is worth explaining to the seller that you are going to look at the offers of competitors,” advises Igor Morzharetto.
According to the general director of the AutoSpecial Center Hyundai, car dealerships compete with each other for customers, and if the buyer claims that a neighboring DC offered a lower price and even shows a commercial offer, most likely, he will be given a good discount in the first salon.
Experts believe that the opportunity to pay here and now can play into the hands of the buyer, especially if the dealer has little working capital. “Sometimes it’s better for the dealer to take cash. But in principle, he doesn’t care, in the case of a loan, the bank pays the money,” says Igor Morzharetto.
Think about credit
An employee of the dealership insists that a loan for the salon is still more interesting. He notes that it is important for the dealer that the client gets a loan, because with a loan he can impose compulsory insurance and additional equipment, on which he will also make a profit. Finally, more expensive configurations are usually taken on credit. The seller claims that for the sake of a larger discount, the client can even conclude a formal loan agreement with the condition of early repayment, and then quickly repay the loan.
You can try to pick up a car without tedious bargaining using the online aggregator of dealer offers. According to such services, discounts can be obtained even for running compact-class models, and the biggest discounts are given for premium cars in expensive trim levels. So, they are ready to give away the popular Kia Rio at a discount of up to 70 thousand rubles, on business class sedans you can save up to half a million, and the maximum possible benefit, for example, on a rare Jaguar F-Pace crossover in an expensive version is about 1.2 million rubles . But each such proposal will have to be checked, and it is not a fact that the information on the site will be true.
How to get a discount:
- Decide on a set and color.
- Print a list of official dealers.
- Call everyone and ask to make an offer for the selected package, mentioning the possibility of changes under more favorable conditions.
- Let the dealer know that you are not buying for the first time and you want to get a good offer without long negotiations.
- Start trading by showing dealers more profitable offers of competitors and offering to beat the price and a set of additional equipment.
- Choose two or three best options and, if possible, get a commercial offer. After that, you can already leave a deposit as confirmation of your intention to buy a car.
- Make the final choice of the best offer, once again fix the agreements on price, equipment and additional equipment.
- To have a deal.
When buying a car, everyone wants to get nice bonuses in the form of discounts, free maintenance and additional “gadgets”. Official dealers provide such services more often, but you can also buy a car on favorable terms in used car dealerships. Unfortunately, only a few people know how to get the maximum discount at a car dealership, and therefore buyers often draw erroneous conclusions, focusing only on commercials.
most successful seasons
Based on a comparative analysis of the largest and most well-known networks of car dealers, we can conclude that the most profitable offers for buying cars appear in winter and summer. This is not due to the holidays or the holiday season, but to a drop in sales at this time. In order to maintain sales and meet the appropriate seasonal and annual plans, dealers can set maximum bonuses during these periods.
The most successful season is the end of the calendar year, i.e. the beginning of the winter period. At this time, car dealerships tend to sell the current stock of cars so that in the new year there will be room to supply new models. Equally important is the fulfillment of the annual sales plan. If its implementation is delayed, the dealership sets up lucrative offers to “tick the box”. If the plan, on the contrary, is overfulfilled, the supplier can reduce prices or provide bonuses to dealers, as a result of which prices are reduced for ordinary buyers. The same system applies to the beginning of each year. Even if new models are already in the showroom, old ones can be given a big discount, which will make the purchase a very good deal. If it doesn’t matter to a person whether to drive a new version of a car model or an old one, then you can come for a pre-styling generation shortly before the release of an updated car.
Finding a lower price
It is better to start choosing and searching for a new car a few months before the actual purchase. So there will be more chances that you will be able to buy a car at a lower cost.
Once the brand and model are chosen, it is worth visiting several car dealerships or at least their websites to understand what the situation is with prices at the moment, and whether there will be discounts or bonuses in the near future. This is due to the fact that cars of the same brand and in the same configuration can differ significantly in price, because. in one car dealership, the sales plan can be carried out evenly, while in another there may be problems with implementation and, as a result, discounts.
We recommend sending an e-mail to the car dealership with a request to inform you about all ongoing and planned promotions with bonuses and discounts. Some car dealerships can subscribe to such messages through the official website.
Bargain
In addition, the opposite situation may arise in which a car dealer offers a new generation car for sale, but with a certain amount of benefit to attract buyers, which will be reported in numerous advertisements. But don't be fooled. First, you need to check how much the car costs in other salons, because it is likely that the price will be the same or even lower. Secondly, it is necessary to find out the initial cost and the conditions for granting the discount. Sometimes auction cars are offered with a certain configuration, color, payment method, etc. 
Waiting for discounts
In order not to miscalculate when buying a car, you need to have an idea of what kind of bonuses you can expect from dealers.
Recycling program and Trade-in
You can get a discount on a car through a recycling program or. The recycling program provides for the delivery of a car for recycling and payment of the process (about 3,000 rubles), in return, the owner receives a discount on a new car, which can reach 30%. What discount you can get depends on the condition, brand, age of the old car. 
The same story with Trade-in, only the car is evaluated from the point of view of subsequent resale, which requires pre-sale preparation and, of course, financial investments, so the discount will be less than in the case of recycling. But not every car can be scrapped or exchanged via Trade-in. A list of such cars can be clarified on the Internet or a specific car dealership.
Discounts at used car dealerships
In a used car dealership, a discount can only be obtained by agreement with the owner of the car or with the administration of the car dealership, if the car has been purchased. You can also drop the price when inspecting the car and finding defects, or if the car dealership has bonus programs. The presence of defects can significantly reduce the cost of the car, but you hardly want to buy a car with a large number of points that require repair.
Reading time: 7 minutes
When it comes time to buy a new vehicle, we think about how to buy a car at a discount from an authorized dealer. Car dealerships today can be found at almost every step. In none of them you will see long queues of buyers. On the contrary, often there are more employees on the trading floor than customers. The competition is fierce, and the struggle is for each buyer. This contributes to the emergence of various promotions and discounts on certain models.
How to buy a car
Today, a car is no longer a luxury item, it is a familiar means of transportation. Some families have two or more cars. Thousands of different models roam the roads of the country - both Russian and foreign brands. You don't need a driver's license to own a car unless you intend to drive it yourself.
If you have the necessary amount, buying a car is easy. To do this, you can contact a car dealership, look for ads on the Internet and newspapers. Today there is even an opportunity to buy online.
Where to buy a car
You can buy a car in the car dealership of an authorized dealer or in the secondary market. The first option is more expensive, but at the same time the simplest and safest for the buyer. Buying a used vehicle can save a lot of money, but there is a risk of buying a car with a dark past or hidden flaws.
When can I get a discount from an authorized dealer
You can always find discounts at official dealers of Russian and foreign manufacturers, even if there is no bright banner on the facade of the building and promoters do not distribute leaflets in front of the entrance. The main thing is to know when car dealerships are ready to make concessions in the fight for a client.
It is quite possible to buy a budget model of domestic production at a discount of 40-50 thousand rubles. When it comes to a more expensive segment, the discount can be 200 thousand rubles and even exceed this level.
The whole process of buying a car at a car dealership is like going to the nearest hardware store. You come, choose the model you like with the necessary equipment, if necessary, take a test drive, and then proceed to the design. We will not consider in detail all the actions of the buyer here, since the topic of our article is getting a discount.
In connection with the change of generations of machines
Even the most successful and sought-after model is sooner or later removed from the assembly line of the plant. It is replaced by a more modern analogue. This should be regarded as a reason to profitably buy a new car. Outdated, but quite popular models, car dealerships are willing to sell at reduced prices, making room for a new generation.
The release of new products to the market does not come as a surprise to everyone. First, a new model will be presented at some popular exhibition. After some time, the manufacturer announces the start date of sales and prices for luxury equipment, which usually come to showrooms first. Before the start of sales of new items, dealers begin to actively sell stale goods with good discounts. If you are comfortable with a new but recently discontinued car, this option is for you.
Corporate bonuses
Dealers often provide discounts to businesses to encourage continuous renewal of their fleet. For example, favorable prices are provided to taxi companies. If you are an employee of such a company, you can take advantage of a corporate discount of 5-10% when buying a new car.
For regular customers
A car is not a commodity of daily demand, so “regular customer” is an ambiguous concept. However, in the case of premium models, car owners often receive loyalty bonuses. This is done to retain customers who once purchased a car or carried out its periodic maintenance at a particular dealer. Such customers have the opportunity to count on a 5% discount in case of purchasing a new car. Unfortunately, this practice does not apply to buyers of mass models.
Anniversary promotions
If you want to get the maximum discount on a car, you should make inquiries at all car dealerships. Many of them hold various promotions dedicated to the opening date or significant days for the automaker. Sometimes a buyer who decides to get a new car on his birthday can get a nice discount.
Favorable prices before the holidays
A good time to buy a new vehicle for a promotion is December.
Before the New Year holidays, dealers often drop prices for certain models in order to gain the missing part of the annual plan.
Sometimes a discount is given not by a car dealership, but by a car manufacturer. For example, AvtoVAZ often holds such promotions. In this case, the car can be bought at a discount from all official dealers of the plant.
Some unscrupulous dealers sometimes try to use the discount from the manufacturer in their favor and continue to sell at regular prices. In this case, when buying a new car, it is worth reminding sellers about the holiday promotion. After that, they will have to name the real cost of the car with a discount from the factory.
Discounts on cars with defects
It's no secret that cars from the assembly line of the plant come to the car dealership not in packaging, but openly on the platform of an auto transporter. On the way, they rarely get damaged, because the drivers of car carriers are very accurate and responsible people who receive high pay for their work. What can not be said about the employees of the car dealership who are engaged in unloading cars from the car transporter and parking them on a special site. During the unloading process, some cars get scratches or even dents.
Dealers eliminate minor defects in their service stations and sell cars at regular prices. However, this does not always happen. Cars with damage can be found in car dealerships with a good discount. Before buying them, you need to estimate the cost of repairs.
In search of a bargain, you should pay attention to cars that were used for a test drive before the sale. They, of course, already have a certain mileage, but their price will be attractive.
End of month or quarter
A good time to buy a car in a car dealership is the end of the quarter, and sometimes every month. The fact is that dealers have a sales plan. The premium of sales consultants, as well as the director of the salon, directly depends on its implementation and overfulfillment.
When a quarter or month is about to end, and the plan has not yet been completed, buyers have a good opportunity to get a discount. However, it is usually not widely advertised. If you immediately talk about your desire to buy a car, do not expect a discount. Sellers will offer it to those who still hesitate in making a decision or intend to go to a competitor.
Seasonal discounts
A car is a product that can “stale”, taking up space. The arrival of new cars usually occurs at the beginning of the year, so the best period to get the biggest discounts on new cars is from December to February. At this time, you can purchase a new vehicle, saving up to 15% of its cost.
The beginning of the year is the season of sales of last year's vehicles. Many motorists are dismissive of them and do not want to buy a car that is already a year old, for fear of losing value when it is sold in 4-5 years. Such an approach does not justify itself. If the car was released even last year, it is brand new, with a mileage of only 3-4 km (driving through the factory and through the territory of the dealer). With careful handling after 5 years, its condition may be better than that of younger cars.
Trade-in program
In Moscow and other cities of Russia, car dealerships have been selling their cars through Trade-in for several years. By becoming a member of the program, you give your vehicle to the dealer and receive a discount on a new car. The amount of the discount will be equal to the estimated value of the old car. In fact, you are changing the old one for a new one with a surcharge.
State recycling program
Since 2010, a state program for the disposal of old vehicles has been operating in our country. It will be possible to participate in it if your car is older than 6 years, on the move and in a complete set. The vehicle can be handed over to a special recycling point or to a dealer, while receiving a certificate for a discount of 50,000-350,000 rubles, depending on the category of the vehicle. This, in fact, discount coupon can be used to partially pay the cost of a domestically produced car or as a down payment on a car loan.
How not to overpay for a car
When selling each car, the dealer has a margin of 5-10% of its value. But from the sale of additional equipment, the margin is much higher. Therefore, every sales assistant in a car dealership makes every effort to sell you something in addition to the car. This depends on his salary. If you do not want to overpay, do not succumb to the persuasion of sellers.
Always quote the lowest price
As soon as you enter the car dealership and start looking at cars, a sales assistant will come up to you, find out what model you are looking for and ask how much you plan to buy a car. This way he will know how much money he can get from you. You will be offered cars with more expensive equipment, even if cheaper models are available.
Not all buyers need a rain sensor, parking sensors and other devices, so do not tell the seller the amount you have. First, study the prices for all the presented models and find out the cost of the configuration you need. This can be done even before coming to a car dealership on its website or manufacturer. When you come to the dealer, name the price of the model of this or that configuration you are interested in, if you are asked about it.
Optional equipment
When buying a new car from a dealer, you will not find floor mats and seat covers in the cabin, and in the trunk there will be only a spare wheel, a key to change it and a jack. Also, only a standard alarm and immobilizer will be available. Everything else must be purchased separately. Where to do this - in a car dealership or at the nearest car market - is up to you.
Rugs, seat covers, winter tires, alloy wheels and various branded souvenirs at dealers cost 2-3 times more. Some of them even offer tinted rear windows and additional underbody anti-corrosion treatment. It is better to refuse such services in order to save money - they can be found elsewhere. Even if you have covers and mats with the manufacturer's logo, the car will not get any better. In any case, the buyer has the last word.
But to refuse such equipment as a burglar alarm with higher capabilities than the standard one is not worth it. Installing it elsewhere may void your vehicle warranty.
Additional Warranty
Any manufacturer gives a guarantee for its products, including vehicles. For example, the warranty period for all new AvtoVAZ models is 100,000 km or 3 years of operation, as well as a 6-year warranty for body parts against through corrosion. Some manufacturers, such as Toyota and Nissan, offer their customers to extend the factory warranty by purchasing an additional one. Of course, you need to pay a certain amount for this, go through all the scheduled maintenance and fulfill some other conditions.
The basic guarantee of the factory is enough.
With careful operation, even after 6-7 years, your car will not need anything but consumables - filters, oil changes, antifreeze, belts, etc. Therefore, you should refuse an additional warranty.
Check prices in advance
Do not choose only one car dealership if there are several dealers of the manufacturer you are interested in working in your city. Preliminary study the prices of each of them, ask about the availability of marketing promotions. If you manage to get a commercial offer with a certain price from the sales assistant, show this paper to another dealer. It is likely that you will be offered a better price.
Conclusion
When buying a car, you can get a discount, as in the case of purchasing any other product. The main thing is to go to a car dealership at the right time, when the probability of a discount is high. The ability to bargain can also come in handy. To increase your chances of getting a discount, do not make a purchase immediately after coming to the salon, even if you have long decided on the model and equipment. Come on, look at other cars. Having noticed an indecisive buyer, sellers can offer a discount on an individual basis.
How to buy a new car cheaper than the official price: Video
