Green circle logo with black stripes. Hidden symbols in the logos of well-known companies

Green circle logo with black stripes. Hidden symbols in the logos of well-known companies

05.08.2019

Each successful company has its own logo that reflects its products and services in one graphic icon or inscription. Sometimes a whole story is hidden under the creation of a logo, I suggest you look at what lies in the graphic meanings of large well-known brands.

Mercedes

The global company presents its logo in the form of a 3-ray star, which means dominance. One version of the creation of the logo implies that Mercedes produced engines for aircraft and ships in addition to land transport. Thus, the star meant the superiority of the company in 3 elements in water, in air and on earth. Another version says that 3 rays are related to 3 people involved in the creation of the Mercedes car: Wilhelm Maybach - German engineer, one of the creators classic car"Mercedes", Emil Jellinek and his daughter Mercedes (businessman, racing driver who promised Daimler (a German engineer who developed one of the first cars and several types gasoline engines internal combustion) that he would buy 36 cars from him if he created one named after his daughter Mercedes and won the upcoming race).


Bentley

The winged letter "B" is the logo of the Bentley company, it means speed and the first letter of the creator, the English designer Walter Owen Bentley.

Symbol colors play important role: black - power, green - racing type, red for exquisite models.


Vodafone

Vodafone is the largest mobile communications company. The name "Vodafone" comes from the words Voice Data Fone (the correct spelling is phone), which means voice transmission through mobile communication. A red quotation mark on a white background symbolizes benevolent communication.


Armani

The modern world of fashion is not represented without the participation of Giorgio Armani - the famous designer. Italian company Giorgio Armani S.p.A. produces clothes, accessories and shoes that have been popular for decades. The company logo is headed by an eagle with the initials Giorgio Armani - GA. The eagle is a tribute to the US's largest trading partner.


Trussardi

Trussardi is one of the most famous fashion houses, which produces not only clothes and accessories, but also specializes in the design of bicycles, airplanes, opera and ballet costumes, porcelain and fragrances. Trussardi celebrated its 100th anniversary in 2010. The logo of this company is the favorite breed of dogs of the Trussardi family - the greyhound hound dog, known for its energy and beauty.


Hyundai

"Hyundai" is a popular brand of the South Korean automobile manufacturer, which took not the last place in the series automotive brands. The logo is the letter "H", which stands for a friendly seller and buyer shaking hands.


Vaio

Vaio is the company under which the global Sony brand produces computer equipment. Since 2008, "Vaio" stands for "Visual Audio Intelligence Organizer". The first two letters of the Vaio logo represent a wave, symbolizing a research signal, while the last ones and zeros represent a digital signal.


Toyota

The Japanese company called "Toyota" is known to everyone as a global automaker. The company's logo looks like a cowboy with a big hat, but it's actually all the letters of the word "Toyota" in one badge. There is also a version that two overlapping ovals mean the heart of the car and the driver, and the central oval that unites them implies the prospects and wide opportunities of the company.


LG

LG is one of the most largest companies in the world in terms of production household appliances. The "LG" logo implies that "life is good." The symbol consists of two letters that resemble a human face, the red color symbolizes love for its customers.


Baskin Robbins

Baskin Robbins is the world's largest chain of ice cream parlors offering a wide range of its products. The logo with the pink number 31 in the letters "B" and "R" means an abundance of ice cream varieties, for every day.


Apple

The first logo was designed by the third co-founder of Apple, Ronald Wayne. The symbol represented the image of Issac Newton sitting under a tree with an apple hanging on a branch, which is about to fall on his head, which meant (enlightenment!). The new logo developer was designer Rob Yanov, who was supposed to make a simple and recognizable symbol of the Apple company. To cope with that task, Yanov bought a lot of apples and began to draw them, removing unnecessary details. For the exact association with an apple, a bite was made. Initially, the Apple logo was 6-color, since the company produced computers with color monitors, the poppy display could only depict six colors at that time. Since 1998, Apple has had new computers, on this occasion it was decided to make the logo monochrome.


Toblerone

Toblerone is a Swiss chocolate company based in Bern. The company's logo is a bear, which means the purity and freshness of the mountain air of those places where chocolate is produced. The name "Toblerone" is a combination of the last name of the confectioner Tobler (Tobler) and the Italian word Torrone ( special kind nougat).


Nike

The world-famous Nike company is famous for the production of sportswear and footwear. The name "Nike" was given to the company in honor of the Greek goddess of victory, Nike. The company's logo is used under the "swoosh" brand, which means "the sound of cut air".


bmw

"BMW" stands for Bavarian Motor Factory, which produces german cars, motorcycles, engines and bicycles. Previously, the BMW plant until the end of the First World War, the plant produced aircraft. The company's logo is a bearing with the image of the blue and white colors of the Bavarian flag and the inscription "BMW".


Adidas

Adidas is a global brand for the production of sportswear, shoes and equipment. The founder of the well-known "Adidas" was Adolf Dassler, the company received his abbreviated name "Adi" - "adidas". The famous logo of three stripes means moving up the steps, and the shamrock symbolizes the presence of the company on three continents of the world.

Initially, you only see the logo, but take a closer look, the first two letters, V and A, represent an analog signal, and the letters I and O are depicted as numbers 1 and 0, symbolizing a binary code.

Baskin Robbins


The popular ice cream parlor is known for its "31" slogan, whose numbers are enclosed in the letters "B" and "R" in the company's logo. 31 means that the customer can enjoy the new taste on any day of any month.

Mitsubishi

Mitsubishi was created by two families, so the Mitsubishi logo combines the Tosa Clan's shamrock and the Iwasaki family's diamond. The word "Mitsubishi," comes from "mitsu" - three and "hishi" - water chestnut, but is read as "bisi".

Amazon



A simple logo, but what's the secret? Ever wondered what the arrow at the bottom of the logo means? The arrow connecting the first and last letters of the alphabet "A" and "Z" means that you can find anything on their site, and also depicts a smile of satisfied customers.

McDonald's



Yes, most of us perceive the company logo as the first letter of its name. It is, but the meaning of the logo is much deeper.

Subconsciously, some associate the rounded letter "M" with their mother's breasts.

In the 60s, McDonald's developed new logo. Louis Cheskin, a psychologist and design consultant hired by the company, convinced management to keep their logo, explaining that the arches in the logo have a Freudian effect, i.e. clients imagined a nursing breast, which made them feel hungry.

It's hard to believe, but now you will look at the big "M" in a completely different way.

Google



Have you ever noticed that corporate logo Google has main colors (blue, yellow and red) that follow a certain pattern, but breaks the logic green letter"l".

Illogical green color in the color scheme it symbolizes non-standard and unwillingness to play by the rules.

I will continue with corporate logos. Logos surround us everywhere, any more or less decent company has its own logo. They definitely mean something. I will give an example with the company where I work - within three years the logo was changed several times, the main sign remained, but the details changed. It would seem, what the hell is the difference, but for some reason they changed and spent money on it. Designers and developers get a lot of money for this. Another example is the Shakhtar football team, the cost of developing a new logo is 6 million euros. FOR WHAT???

By the way, it looks like an inverted one.

The answers must be sought somewhere in neuromarketing. Symbols affect our emotions. Modern companies very often use ancient symbols and images. Obviously they are endowed with a certain power, if they are used now.

STARBUCKS .
The most popular restaurant in America. Below is the logo. It would seem nothing remarkable, but what side does a mermaid have to do with coffee houses? The image of the type symbolizes that Starbucks coffee is delivered from far corners of the world.

Let's dig deeper. Here is a picture from the 15th century. This Melusina.

(German Meerweib, Seejungfer, Melusine, French sirene)

A traditional fantasy figure of Western European heraldry, also known in Rus' as unholy symbol . Depicted as a crowned naked woman with long flowing hair. Below the chest, her body passes into two fish tails symmetrically located on the shield, for which the melusina is held by her hands. Sometimes this figure is depicted as armless, sometimes holding a comb in one hand and a mirror in the other. Known since the 12th century. as the emblem of the city of Palermo, and in Rus' it was used on the small ensign of the boyar V.S. Volynsky, who in 1671-1672. negotiated with the Poles on the conclusion of the Andrusov peace.

Does not look like it? Then we look at the original Starbucks logo

Here the melusina looks pregnant. Notice the navel, which looks like a question mark. A year or two later, the logo was changed.

They covered their breasts, removed the pregnancy and the question mark. The company expanded and gained popularity, the logo was again ennobled.

Well, I will not focus on the pentagram.

APPLE
First computer. Pay attention to the price

The first Apple logo was modeled by Jobs and Wayne in 1976, depicting Isaac Newton sitting under an apple tree. It was inspired by Wordsworth's quote, which was also included in the logo: "Newton....mind forever wandering in strange seas of thought", with the words 'Apple Computer Co.' on the ribbon adorning the image frame.

The Apple logo was immediately replaced by designer Rob Janoff with a multi-colored apple with a bite right side, better known as the "rainbow apple". This was done to commemorate the discoveries of gravity (the apple) and the separation of colors (colors) made by Isaac Newton, and perhaps to pay homage to the "fruit of the Tree of Knowledge" from the story of Adam and Eve. Even the term "Macintosh" means a certain variety of apples.

According to another legend, Apple owes its logo, bitten with an apple, to the brilliant mathematician, the progenitor of the modern computer, who made a huge contribution to computer science and suffered for his non-traditional sexual orientation, Alan Turing.
Turing was homosexual, which was against the law in Britain at the time, and homosexuality was considered a mental illness. In 1952, Turing was charged with sodomy and convicted. He was offered a choice of two sentences - either imprisonment or suppression of libido with the help of injections of the female hormone estrogen, which in fact was chemical castration. The scientist chose the latter.
One of the effects was growing breasts and decreased libido. In addition, as a result of the conviction, he lost his job and the right to work in the field of cryptography. For a whole year, the scientist lived in seclusion, and then committed suicide by poisoning with potassium cyanide. Turing injected a solution of cyanide into an apple, biting which he died. The apple was found on the nightstand next to the dead body.
Homosexual Flag

Subtle differences in the meanings of concepts such as logo, brand name, trademark, trademark, corporate symbol and emblem most are not known. It is intuitively clear that all these are approximately similar things from the same category. Therefore, we observe the massive use of these concepts as interchangeable. Which, in general, is not always so tragic and sometimes acceptable - especially when it comes to texts and information materials for non-specialists in the field of design. Sometimes it really doesn't make sense to complicate simple things and confuse readers. So, for example, in the article "Good Logo Rules" we wrote about principles that apply equally to logos and brand names, and didn't put too much emphasis on the differences between the two. But here, having understood general principles, we came to the need to clarify private details. Let's consider each of the above terms separately.

Logo

Logo (from other Greek λόγος - word + τύπος - imprint; English logotype, namestyle)- an element of corporate identity, which is a unique style of the full or abbreviated name of the company. In the logo, in addition to the letters themselves, additional graphic elements that are part of the inscription can be used.

Logo as a graphic style of the name

Company logo

Company logo- a unique graphic element that can be placed next to the company name or used separately, while symbolizing the company. The sign can be made in the form of an abstract form, as well as in the form of a literal or symbolic illustration of the goods / services offered by the company. In addition to the logo, the brand name helps to reinforce the identity of the company: it makes it possible to convey Additional information, add emotional or semantic emphasis. A brand name that consumers strongly associate with a company can be used successfully when a "non-obtrusive" label is needed.

Brand name used in conjunction with the logo



Trademark as an independent element of identification


Trademark

Trademark (trademark, trademark, trademark, service mark)- a designation intended for the individualization of goods and which makes it possible to distinguish the goods of one manufacturer from another, is subject to state registration. Warning label of registered trademark- "R" or ®. Warning labels in foreign countries trademark- "TM" or ™. One form of a trademark is a logo.

Emblem

Emblem (from other Greek ἔμβλημα "insert")- a conditional, symbolic image of an idea, meaning (technically performed through drawing, embroidery or other artistic means). From the point of view of graphic representation, the emblem can be either simple, consisting of one element (symbol, sign), or include various components, as a result of which it can resemble a coat of arms in complexity. Typically, emblems serve as identifiers for certain social or professional groups, sports teams and clubs, various troops, and educational institutions.

Emblems


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